![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/Sotirios-Oikonomopoulos-square.png\")
![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/Robbert-Bregman-square.png\")
\u4f7f\u7528 first-party data \u4e3a\u4ece\u7814\u53d1\u5230\u4f9b\u5e94\u94fe\u7684\u5404\u79cd\u5e94\u7528\u6848\u4f8b\u63d0\u4f9b\u52a8\u529b<\/h2><\/div>\u5728\u6df1\u5165\u63a2\u8ba8\u8bb8\u591a\u7ec4\u7ec7\u9762\u4e34\u7684\u6311\u6218\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u6765\u770b\u770b\u4e00\u4e9b data \u7528\u4f8b\u4ee5\u53ca first-party data \u5982\u4f55\u52a0\u901f\u8fd9\u4e9b\u7528\u4f8b\u3002.<\/p>\n<\/div>
![](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/article-sotirios-1.png\" "\\"\u6587\u7ae0")
<\/span><\/div>- <\/i><\/span>\n
\u4ea7\u54c1\u5f00\u53d1<\/strong>:first-party data \u53ef\u5e2e\u52a9\u8bc6\u522b\u5e02\u573a\u8d8b\u52bf\u548c\u5dee\u8ddd\uff0c\u6d1e\u5bdf\u5ba2\u6237\u504f\u597d\uff0c\u5f00\u53d1\u53cd\u6620\u5ba2\u6237\u9700\u6c42\u7684\u65b0\u4ea7\u54c1\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u5a92\u4f53\u652f\u51fa\u4f18\u5316\u4e0e\u5b9a\u4f4d<\/strong>\u5ba2\u6237\u6d1e\u5bdf\u529b\uff1a\u5229\u7528\u5ba2\u6237\u6d1e\u5bdf\u529b\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u589e\u52a0\u6536\u5165\u5e76\u964d\u4f4e\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u4f18\u5316\u5ba2\u6237\u670d\u52a1<\/strong>\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u548c\u5ba2\u6237\u4f53\u9a8c\uff08CX\uff09\uff1a\u901a\u8fc7\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u548c\u4e0e\u670d\u52a1\u76f8\u5173\u7684\u6311\u6218\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u548c\u5ba2\u6237\u4f53\u9a8c\uff08CX\uff09\uff0c\u4ece\u800c\u4f18\u5316\u6210\u672c\u548c\u670d\u52a1\u8d28\u91cf\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u9700\u6c42\u9884\u6d4b<\/strong>\u9884\u6d4b\uff1a\u5bf9\u672a\u6765\u9700\u6c42\u8fdb\u884c\u51c6\u786e\u9884\u6d4b\uff0c\u4ece\u800c\u63d0\u9ad8\u4f9b\u5e94\u94fe\u8fd0\u8425\u6548\u7387\uff0c\u8282\u7ea6\u6210\u672c\u3002.<\/p>\n\u8fd9\u4e9b\u53ea\u662f\u5982\u4f55\u5229\u7528 first-party data \u7684\u51e0\u4e2a\u4f8b\u5b50\u3002\u6240\u6709\u8fd9\u4e9b\u4f7f\u7528\u6848\u4f8b\u90fd\u9700\u8981\u5927\u91cf\u8be6\u7ec6\u7684 first-party data \u8d44\u6599\u624d\u80fd\u6709\u6548\u53d1\u6325\u4f5c\u7528\u3002.<\/p>\n<\/div><\/li><\/ul>
\u6807\u51c6\u5316\u548c\u4e30\u5bcc first-party data \u7cfb\u5217<\/h2><\/div>\u5927\u89c4\u6a21\u6536\u96c6 first-party data \u9762\u4e34\u7740\u51e0\u4e2a\u57fa\u672c\u6311\u6218\u3002\u5176\u4e2d\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\u9700\u8981\u89c4\u8303\u548c\u4e30\u5bcc first-party data \u7684\u6536\u96c6\u5de5\u4f5c\u3002\u968f\u7740 data \u65e5\u76ca\u6210\u4e3a\u4e00\u79cd\u6218\u7565\u7ade\u4e89\u4f18\u52bf\uff0c\u5404\u7ec4\u7ec7\u5fc5\u987b\u4e0d\u65ad\u5bfb\u627e\u66f4\u591a\u7684 first-party data\u3002\u5728\u5b9e\u8df5\u4e2d\uff0c\u8fd9\u610f\u5473\u7740\u4f01\u4e1a\u9700\u8981\u6539\u8fdb\u4e0e\u5ba2\u6237\u7684\u6bcf\u4e00\u4e2a\u6570\u5b57\u63a5\u89e6\u70b9\u7684\u8ddf\u8e2a\u548c\u6d4b\u91cf\u3002\u7531\u4e8e\u5ba2\u6237\u65c5\u7a0b\u6bcf\u5929\u90fd\u5728\u53d8\u5316\uff0c\u65b0\u7684\u63a5\u89e6\u70b9\u6bcf\u5929\u90fd\u5728\u589e\u52a0\uff0c\u56e0\u6b64\u6539\u8fdb\u8ddf\u8e2a\u548c\u6d4b\u91cf\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u5faa\u73af\u3002.<\/p>\n
Data \u7684\u6536\u96c6\u4e0d\u4ec5\u6d89\u53ca data \u7684\u4e30\u5bcc\uff0c\u8fd8\u6d89\u53ca data \u7684\u7edf\u4e00\uff0c\u8fd9\u4f7f\u5f97 data \u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u6570\u636e\u6d41\u4e2d\u8fdb\u884c\u6c47\u603b\u548c\u62a5\u544a\u3002\u5982\u679c\u6ca1\u6709\u6807\u51c6\u5316\uff0c\u4e0d\u540c\u7cfb\u7edf\u548c\u5e73\u53f0\u4e4b\u95f4\u7684 data \u53ef\u80fd\u4f1a\u4e0d\u517c\u5bb9\uff0c\u4ece\u800c\u5bfc\u81f4 data \u7684\u8d28\u91cf\u548c\u51c6\u786e\u6027\u95ee\u9898\u3002.<\/p>\n
\u6b64\u5916\uff0c\u5404\u5e73\u53f0\u7684\u547d\u540d\u4e0d\u4e00\u81f4\u4f1a\u7ed9\u5728\u7ec4\u7ec7\u7684\u6240\u6709\u6d41\u7a0b\u4e2d\u6fc0\u6d3b\u7528\u4f8b\u5e26\u6765\u6311\u6218\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4.....\uff1a<\/p>\n
\n- \u6574\u5408\u95ee\u9898<\/li>\n
- Data \u5206\u6790\u548c\u62a5\u544a\u95ee\u9898<\/li>\n
- \u8de8\u5e73\u53f0\u529f\u80fd\u95ee\u9898<\/li>\n<\/ol>\n<\/div>
![](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/article-sotirios-2.png\" "\\"\u7b2c")
<\/span><\/div>\u4e3a\u514b\u670d\u8fd9\u4e9b\u6311\u6218\uff0c\u5404\u7ec4\u7ec7\u5e94\u4f18\u5148\u5728\u5176\u5e73\u53f0\u4e0a\u5efa\u7acb\u4e00\u81f4\u7684\u5c5e\u6027\u547d\u540d\u7ea6\u5b9a\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5b9e\u73b0
\n- \u547d\u540d\u65b9\u6848\u6807\u51c6\u5316
\n- \u4fc3\u8fdb\u8d1f\u8d23\u5404\u5e73\u53f0\u7684\u56e2\u961f\u4e4b\u95f4\u7684\u660e\u786e\u6c9f\u901a\u3002.<\/p>\n
\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u80fd\u521b\u9020\u65e0\u7f1d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u4fc3\u8fdb\u7528\u4f8b\u7684\u6210\u529f\u6fc0\u6d3b\u3002.<\/p>\n<\/div>
\u83b7\u5f97\u504f\u597d\u548c\u540c\u610f\u4ee5\u786e\u4fdd data \u7684\u53ef\u7528\u6027<\/h2><\/div>\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0c\u7528\u6237\u9690\u79c1\u5904\u4e8e\u6700\u91cd\u8981\u7684\u4f4d\u7f6e\uff0c\u56e0\u6b64\u4f01\u4e1a\u5fc5\u987b\u5236\u5b9a\u4e00\u9879\u9762\u5411\u672a\u6765\u7684\u6218\u7565\uff0c\u4f7f\u5176\u80fd\u591f\u5145\u5206\u5229\u7528\u4ece\u7528\u6237\u90a3\u91cc\u6536\u96c6\u5230\u7684 data \u4fe1\u606f\u3002.<\/p>\n
\u7f51\u7edc\u9690\u79c1\u7684\u4e24\u4e2a\u91cd\u8981\u65b9\u9762\u662f<\/p>\n<\/div>
- <\/i><\/span>\n
Cookie \u540c\u610f\uff1a <\/strong>\u8fd9\u5305\u62ec\u5728\u5e73\u53f0\u7528\u6237\u7684\u8bbe\u5907\u4e0a\u653e\u7f6e\u6216\u8bbf\u95ee cookies \u4e4b\u524d\uff0c\u83b7\u5f97\u4ed6\u4eec\u7684\u660e\u786e\u8bb8\u53ef\u3002\u8fd9\u53ef\u786e\u4fdd\u9075\u5b88\u76f8\u5173\u6cd5\u89c4\uff0c\u5e76\u4f7f\u7528\u6237\u80fd\u591f\u63a7\u5236\u5176\u4e2a\u4eba data\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u504f\u597d\u7ba1\u7406\uff1a<\/strong>\u00a0\u5b83\u5141\u8bb8\u7528\u6237\u81ea\u5b9a\u4e49 cookie \u8bbe\u7f6e\u548c\u9690\u79c1\u504f\u597d\u3002\u7528\u6237\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u559c\u597d\u9009\u62e9\u8981\u542f\u7528\u6216\u7981\u7528\u7684 cookies \u7c7b\u578b\u3002.<\/p>\n<\/div><\/li><\/ul>\u83b7\u5f97\u9002\u5f53\u7684\u540c\u610f\u5bf9\u4e8e\u4f01\u4e1a\u80fd\u5426\u4f7f\u7528 data\u3001\u964d\u4f4e\u56e0\u8fdd\u53cd\u9690\u79c1\u6cd5\u89c4\u800c\u88ab\u5de8\u989d\u7f5a\u6b3e\u7684\u98ce\u9669\u4ee5\u53ca\u66f4\u91cd\u8981\u7684\u58f0\u8a89\u635f\u5931\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<\/div>
\u514b\u670d first-party data \u6536\u96c6\u7684\u6311\u6218<\/h2><\/div>\u6211\u4eec\u7684\u7ecf\u9a8c\u8868\u660e\uff0c\u5927\u578b\u7ec4\u7ec7\u4e4b\u6240\u4ee5\u4e3e\u6b65\u7ef4\u8270\uff0c\u662f\u56e0\u4e3a\uff1a<\/p>\n<\/div>
- <\/i><\/span>\n
\u7f3a\u4e4f\u7ec4\u7ec7\/\u7ba1\u7406<\/strong>\u5bfc\u81f4\u5bf9 data \u6536\u96c6\u4f5c\u7528\u548c\u8d23\u4efb\u7684\u6df7\u6dc6\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u7f3a\u4e4f\u6280\u672f\u77e5\u8bc6<\/strong>\u5bfc\u81f4 data \u76f8\u5173\u5de5\u5177\u548c\u6280\u672f\u51b3\u7b56\u5931\u8bef\u3002.<\/p>\n<\/div><\/li><\/ul>\u8fd9\u4e9b\u6311\u6218\u4f7f\u5f97\u5efa\u7acb\u5f3a\u5927\u7684 data foundation \u548c\u5f00\u53d1\u6709\u6548\u7684\u4f7f\u7528\u6848\u4f8b\u53d8\u5f97\u5341\u5206\u56f0\u96be\u3002\u7f3a\u4e4f\u5168\u7403 data \u6807\u51c6\u5316\u662f\u4f01\u4e1a\u5bfb\u6c42\u5927\u89c4\u6a21\u6536\u96c6\u548c\u4f7f\u7528 first-party data \u7684\u91cd\u5927\u969c\u788d\u3002\u5982\u679c\u6ca1\u6709\u7edf\u4e00\u7684\u65b9\u6cd5\uff0c\u7ec4\u7ec7\u5728\u90e8\u7f72\u548c\u6269\u5c55\u65b0\u7684 data \u7528\u4f8b\u3001\u5229\u7528\u5176 first-party data \u4ee5\u53ca\u901a\u8fc7\u5229\u7528\u5176\u5bf9\u5ba2\u6237\u7fa4\u7684\u72ec\u7279\u6d1e\u5bdf\u529b\u5b9e\u73b0\u5dee\u5f02\u5316\u5e76\u83b7\u5f97\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u65b9\u9762\u5c31\u4f1a\u9762\u4e34\u969c\u788d\u3002.<\/p>\n
\u8981\u514b\u670d\u8fd9\u4e9b\u6311\u6218\uff0c\u4f01\u4e1a\u5fc5\u987b\u8ba4\u8bc6\u5230\u81ea\u4e0a\u800c\u4e0b\u5efa\u7acb\u5f3a\u5927\u7684 data \u6536\u96c6\u57fa\u7840\u7684\u91cd\u8981\u6027\u3002\u6709\u6548\u5730\u5927\u89c4\u6a21\u6536\u96c6\u548c\u4f7f\u7528 data \u8981\u6c42\uff1a<\/p>\n
\n- \u9886\u5bfc\u5c42\u5927\u529b\u652f\u6301\uff0c\u786e\u4fdd\u6574\u4e2a\u7ec4\u7ec7\u4f18\u5148\u6309\u7167\u65e2\u5b9a\u6807\u51c6\u6b63\u786e\u6536\u96c6 data\u3002.<\/li>\n
- \u5f53\u52a1\u4e4b\u6025\u662f\u5efa\u7acb\u4e00\u4e2a\u4e13\u95e8\u7684\u5168\u7403\u5353\u8d8a\u4e2d\u5fc3\u56e2\u961f\uff08COE\uff09\uff0c\u8d1f\u8d23 data \u7684\u6536\u96c6\u548c\u5408\u89c4\u6027\uff1a\n
\n- \u521b\u5efa\u8d26\u6237\u7ed3\u6784<\/li>\n
- \u5236\u5b9a data \u6d4b\u91cf\u8ba1\u5212<\/li>\n
- \u63d0\u4f9b\u57f9\u8bad<\/li>\n
- \u786e\u4fdd\u6240\u6709 data \u91c7\u96c6\u6d3b\u52a8\u90fd\u7b26\u5408\u76f8\u5173\u6cd5\u89c4\u3002\u901a\u8fc7\u5728\u7ec4\u7ec7\u5185\u90e8\u6574\u5408 COE\uff0c\u53ef\u786e\u4fdd data \u91c7\u96c6\u5b9e\u8df5\u7684\u4e00\u81f4\u6027\u548c\u6807\u51c6\u5316\uff0c\u5e76\u7b26\u5408\u4e0d\u65ad\u53d8\u5316\u7684\u6cd5\u89c4\u8981\u6c42\u3002.<\/li>\n<\/ol>\n<\/li>\n
- \u786e\u4fdd data \u6d4b\u91cf\u548c\u540c\u610f\u7ba1\u7406\u7684\u6b63\u786e\u6280\u672f\u5230\u4f4d\u3002.<\/li>\n<\/ol>\n<\/div>
\u603b\u7ed3\uff1a\u901a\u8fc7 first-party data \u91ca\u653e data \u7684\u5168\u90e8\u6f5c\u80fd<\/h2><\/div>\u6807\u51c6\u5316 data \u6536\u96c6\u548c\u96c6\u4e2d\u5316\u540c\u610f\u7ba1\u7406\u662f\u673a\u6784\u5bfb\u6c42\u6709\u6548\u6536\u96c6\u548c\u5927\u89c4\u6a21\u5229\u7528 first-party data \u7684\u5173\u952e\u6b65\u9aa4\u3002.<\/p>\n
\u81ea\u4e0a\u800c\u4e0b\u6253\u4e0b\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u5efa\u7acb\u4e00\u652f\u4e13\u6ce8\u4e8e data \u6536\u96c6\u548c\u5408\u89c4\u6027\u7684\u4e13\u95e8\u56e2\u961f\uff0c\u4ee5\u53ca\u6295\u8d44\u6b63\u786e\u7684\u5de5\u5177\uff0c\u90fd\u662f\u671d\u7740\u8fd9\u4e2a\u65b9\u5411\u8fc8\u8fdb\u7684\u5fc5\u8981\u6b65\u9aa4\u3002.<\/p>\n
\u514b\u670d\u4e0e first-party data \u6536\u96c6\u548c\u4f7f\u7528\u76f8\u5173\u7684\u6311\u6218\u5c06\u91ca\u653e\u4f01\u4e1a data \u7684\u5168\u90e8\u6f5c\u529b\uff0c\u63a8\u52a8\u66f4\u5148\u8fdb\u7684\u4f7f\u7528\u6848\u4f8b\uff0c\u5e76\u4e3a\u4f01\u4e1a\u672a\u6765\u7684\u53d1\u5c55\u5960\u5b9a\u57fa\u7840\u3002.<\/p>\n
\u5728 Artefact\uff0c\u6211\u4eec\u968f\u65f6\u6b22\u8fce\u60a8\u4e0e\u6211\u4eec\u63a2\u8ba8\u5404\u79cd\u53ef\u80fd\u6027\u3002\u8bf7\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8054\u7cfb\u6211\u4eec LinkedIn<\/a> \u6216\u586b\u5199 \u8054\u7cfb\u8868<\/a> \u53d6\u5f97\u8054\u7cfb\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"\u4e86\u89e3\u5982\u4f55\u5927\u89c4\u6a21\u3001\u9ad8\u6548\u5730\u6536\u96c6\u548c\u5229\u7528first-party\u4e0edata\uff0c\u5e76\u5145\u5206\u91ca\u653e\u8d35\u7ec4\u7ec7data\u7684\u5168\u90e8\u6f5c\u529b\u3002. <\/p>","protected":false},"featured_media":70478,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035,2997],"blog-language":[2991],"class_list":["post-70467","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/70467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/70478"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=70467"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=70467"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=70467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/span><\/div>- <\/i><\/span>\n
\u4ea7\u54c1\u5f00\u53d1<\/strong>:first-party data \u53ef\u5e2e\u52a9\u8bc6\u522b\u5e02\u573a\u8d8b\u52bf\u548c\u5dee\u8ddd\uff0c\u6d1e\u5bdf\u5ba2\u6237\u504f\u597d\uff0c\u5f00\u53d1\u53cd\u6620\u5ba2\u6237\u9700\u6c42\u7684\u65b0\u4ea7\u54c1\u3002.<\/p>\n<\/div><\/li>
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\n\u5a92\u4f53\u652f\u51fa\u4f18\u5316\u4e0e\u5b9a\u4f4d<\/strong>\u5ba2\u6237\u6d1e\u5bdf\u529b\uff1a\u5229\u7528\u5ba2\u6237\u6d1e\u5bdf\u529b\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u589e\u52a0\u6536\u5165\u5e76\u964d\u4f4e\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u3002.<\/p>\n<\/div><\/li>
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\n\u4f18\u5316\u5ba2\u6237\u670d\u52a1<\/strong>\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u548c\u5ba2\u6237\u4f53\u9a8c\uff08CX\uff09\uff1a\u901a\u8fc7\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u548c\u4e0e\u670d\u52a1\u76f8\u5173\u7684\u6311\u6218\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u548c\u5ba2\u6237\u4f53\u9a8c\uff08CX\uff09\uff0c\u4ece\u800c\u4f18\u5316\u6210\u672c\u548c\u670d\u52a1\u8d28\u91cf\u3002.<\/p>\n<\/div><\/li>
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\n\u9700\u6c42\u9884\u6d4b<\/strong>\u9884\u6d4b\uff1a\u5bf9\u672a\u6765\u9700\u6c42\u8fdb\u884c\u51c6\u786e\u9884\u6d4b\uff0c\u4ece\u800c\u63d0\u9ad8\u4f9b\u5e94\u94fe\u8fd0\u8425\u6548\u7387\uff0c\u8282\u7ea6\u6210\u672c\u3002.<\/p>\n
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\u6807\u51c6\u5316\u548c\u4e30\u5bcc first-party data \u7cfb\u5217<\/h2><\/div>
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Data \u7684\u6536\u96c6\u4e0d\u4ec5\u6d89\u53ca data \u7684\u4e30\u5bcc\uff0c\u8fd8\u6d89\u53ca data \u7684\u7edf\u4e00\uff0c\u8fd9\u4f7f\u5f97 data \u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u6570\u636e\u6d41\u4e2d\u8fdb\u884c\u6c47\u603b\u548c\u62a5\u544a\u3002\u5982\u679c\u6ca1\u6709\u6807\u51c6\u5316\uff0c\u4e0d\u540c\u7cfb\u7edf\u548c\u5e73\u53f0\u4e4b\u95f4\u7684 data \u53ef\u80fd\u4f1a\u4e0d\u517c\u5bb9\uff0c\u4ece\u800c\u5bfc\u81f4 data \u7684\u8d28\u91cf\u548c\u51c6\u786e\u6027\u95ee\u9898\u3002.<\/p>\n
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- \n
- \u6574\u5408\u95ee\u9898<\/li>\n
- Data \u5206\u6790\u548c\u62a5\u544a\u95ee\u9898<\/li>\n
- \u8de8\u5e73\u53f0\u529f\u80fd\u95ee\u9898<\/li>\n<\/ol>\n<\/div><\/span><\/div>
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\n- \u547d\u540d\u65b9\u6848\u6807\u51c6\u5316
\n- \u4fc3\u8fdb\u8d1f\u8d23\u5404\u5e73\u53f0\u7684\u56e2\u961f\u4e4b\u95f4\u7684\u660e\u786e\u6c9f\u901a\u3002.<\/p>\n\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u80fd\u521b\u9020\u65e0\u7f1d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u4fc3\u8fdb\u7528\u4f8b\u7684\u6210\u529f\u6fc0\u6d3b\u3002.<\/p>\n<\/div>
\u83b7\u5f97\u504f\u597d\u548c\u540c\u610f\u4ee5\u786e\u4fdd data \u7684\u53ef\u7528\u6027<\/h2><\/div>
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\u7f51\u7edc\u9690\u79c1\u7684\u4e24\u4e2a\u91cd\u8981\u65b9\u9762\u662f<\/p>\n<\/div>
- <\/i><\/span>\n
Cookie \u540c\u610f\uff1a <\/strong>\u8fd9\u5305\u62ec\u5728\u5e73\u53f0\u7528\u6237\u7684\u8bbe\u5907\u4e0a\u653e\u7f6e\u6216\u8bbf\u95ee cookies \u4e4b\u524d\uff0c\u83b7\u5f97\u4ed6\u4eec\u7684\u660e\u786e\u8bb8\u53ef\u3002\u8fd9\u53ef\u786e\u4fdd\u9075\u5b88\u76f8\u5173\u6cd5\u89c4\uff0c\u5e76\u4f7f\u7528\u6237\u80fd\u591f\u63a7\u5236\u5176\u4e2a\u4eba data\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u504f\u597d\u7ba1\u7406\uff1a<\/strong>\u00a0\u5b83\u5141\u8bb8\u7528\u6237\u81ea\u5b9a\u4e49 cookie \u8bbe\u7f6e\u548c\u9690\u79c1\u504f\u597d\u3002\u7528\u6237\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u559c\u597d\u9009\u62e9\u8981\u542f\u7528\u6216\u7981\u7528\u7684 cookies \u7c7b\u578b\u3002.<\/p>\n<\/div><\/li><\/ul>
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\u514b\u670d first-party data \u6536\u96c6\u7684\u6311\u6218<\/h2><\/div>
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- <\/i><\/span>\n
\u7f3a\u4e4f\u7ec4\u7ec7\/\u7ba1\u7406<\/strong>\u5bfc\u81f4\u5bf9 data \u6536\u96c6\u4f5c\u7528\u548c\u8d23\u4efb\u7684\u6df7\u6dc6\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u7f3a\u4e4f\u6280\u672f\u77e5\u8bc6<\/strong>\u5bfc\u81f4 data \u76f8\u5173\u5de5\u5177\u548c\u6280\u672f\u51b3\u7b56\u5931\u8bef\u3002.<\/p>\n<\/div><\/li><\/ul>
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- \n
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- \n
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- \u5236\u5b9a data \u6d4b\u91cf\u8ba1\u5212<\/li>\n
- \u63d0\u4f9b\u57f9\u8bad<\/li>\n
- \u786e\u4fdd\u6240\u6709 data \u91c7\u96c6\u6d3b\u52a8\u90fd\u7b26\u5408\u76f8\u5173\u6cd5\u89c4\u3002\u901a\u8fc7\u5728\u7ec4\u7ec7\u5185\u90e8\u6574\u5408 COE\uff0c\u53ef\u786e\u4fdd data \u91c7\u96c6\u5b9e\u8df5\u7684\u4e00\u81f4\u6027\u548c\u6807\u51c6\u5316\uff0c\u5e76\u7b26\u5408\u4e0d\u65ad\u53d8\u5316\u7684\u6cd5\u89c4\u8981\u6c42\u3002.<\/li>\n<\/ol>\n<\/li>\n
- \u786e\u4fdd data \u6d4b\u91cf\u548c\u540c\u610f\u7ba1\u7406\u7684\u6b63\u786e\u6280\u672f\u5230\u4f4d\u3002.<\/li>\n<\/ol>\n<\/div>
\u603b\u7ed3\uff1a\u901a\u8fc7 first-party data \u91ca\u653e data \u7684\u5168\u90e8\u6f5c\u80fd<\/h2><\/div>
\u6807\u51c6\u5316 data \u6536\u96c6\u548c\u96c6\u4e2d\u5316\u540c\u610f\u7ba1\u7406\u662f\u673a\u6784\u5bfb\u6c42\u6709\u6548\u6536\u96c6\u548c\u5927\u89c4\u6a21\u5229\u7528 first-party data \u7684\u5173\u952e\u6b65\u9aa4\u3002.<\/p>\n
\u81ea\u4e0a\u800c\u4e0b\u6253\u4e0b\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u5efa\u7acb\u4e00\u652f\u4e13\u6ce8\u4e8e data \u6536\u96c6\u548c\u5408\u89c4\u6027\u7684\u4e13\u95e8\u56e2\u961f\uff0c\u4ee5\u53ca\u6295\u8d44\u6b63\u786e\u7684\u5de5\u5177\uff0c\u90fd\u662f\u671d\u7740\u8fd9\u4e2a\u65b9\u5411\u8fc8\u8fdb\u7684\u5fc5\u8981\u6b65\u9aa4\u3002.<\/p>\n
\u514b\u670d\u4e0e first-party data \u6536\u96c6\u548c\u4f7f\u7528\u76f8\u5173\u7684\u6311\u6218\u5c06\u91ca\u653e\u4f01\u4e1a data \u7684\u5168\u90e8\u6f5c\u529b\uff0c\u63a8\u52a8\u66f4\u5148\u8fdb\u7684\u4f7f\u7528\u6848\u4f8b\uff0c\u5e76\u4e3a\u4f01\u4e1a\u672a\u6765\u7684\u53d1\u5c55\u5960\u5b9a\u57fa\u7840\u3002.<\/p>\n
\u5728 Artefact\uff0c\u6211\u4eec\u968f\u65f6\u6b22\u8fce\u60a8\u4e0e\u6211\u4eec\u63a2\u8ba8\u5404\u79cd\u53ef\u80fd\u6027\u3002\u8bf7\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8054\u7cfb\u6211\u4eec LinkedIn<\/a> \u6216\u586b\u5199 \u8054\u7cfb\u8868<\/a> \u53d6\u5f97\u8054\u7cfb\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"
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