{"id":70475,"date":"2023-06-06T11:04:31","date_gmt":"2023-06-06T10:04:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=70475"},"modified":"2024-09-20T17:45:57","modified_gmt":"2024-09-20T16:45:57","slug":"why-you-need-a-cross-department-first-party-data-strategy-before-you-use-customer-match-solutions","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/why-you-need-a-cross-department-first-party-data-strategy-before-you-use-customer-match-solutions\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u5728\u4f7f\u7528\u5ba2\u6237\u5339\u914d\u89e3\u51b3\u65b9\u6848\u4e4b\u524d\u9700\u8981\u5236\u5b9a\u8de8\u90e8\u95e8 first-party data \u6218\u7565\uff1f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/11\/Dirk-Melief-1.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5fb7\u514b-\u6885\u5229\u592b<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Data \u548c\u6570\u5b57\u8425\u9500\u603b\u76d1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\"><p>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u5316\u73af\u5883\u4e2d\uff0cfirst-party data \u5df2\u6210\u4e3a\u4f01\u4e1a\u4e86\u89e3\u5ba2\u6237\u5e76\u4e0e\u4e4b\u6709\u6548\u4e92\u52a8\u7684\u91cd\u8981\u8d44\u4ea7\u3002\u7136\u800c\uff0c\u8981\u5b9e\u65bd\u7a33\u5065\u7684 first-party data \u6218\u7565\uff0c\u9700\u8981\u4f01\u4e1a\u5185\u90e8\u5404\u90e8\u95e8\u7684\u534f\u4f5c\u548c\u652f\u6301\u3002\u5728\u63a5\u53d7\u548c\u5145\u5206\u5229\u7528 first-party data \u65b9\u9762\u7ecf\u5e38\u9047\u5230\u6311\u6218\u7684\u4e00\u4e2a\u5173\u952e\u90e8\u95e8\u662f\u6cd5\u5f8b\u90e8\u95e8\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8 first-party data \u7684\u91cd\u8981\u6027\u3001\u6cd5\u5f8b\u90e8\u95e8\u9762\u4e34\u7684\u969c\u788d\u4ee5\u53ca\u4f7f\u5176\u4e0e first-party data \u6218\u7565\u4fdd\u6301\u4e00\u81f4\u7684\u6f5c\u5728\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">first-party data \u7684\u610f\u4e49<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>\u7b2c\u4e00\u65b9 data \u5305\u62ec\u76f4\u63a5\u4ece\uff08\u6f5c\u5728\uff09\u5ba2\u6237\u90a3\u91cc\u6536\u96c6\u5230\u7684\u6709\u4ef7\u503c\u4fe1\u606f\uff0c\u4f8b\u5982\u4f46\uff08\u4e0d\u9650\u4e8e\uff09first-party cookies\u3001\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\u548c\u8be6\u7ec6\u5730\u5740\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u8ba8\u8bba first-party data \u4e2d\u7684\u975e Cookie \u90e8\u5206\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8d85\u8d8a cookies \u7684\u9650\u5236\uff0c\u5b9e\u73b0\u66f4\u5f3a\u7684\u4e2a\u6027\u5316\u548c\u8de8\u5e73\u53f0 targeting\u3002\u5728\u6570\u5b57\u8425\u9500\u4e2d\uff0c\u8fd9\u79cd data \u901a\u5e38\u7528\u4e8e\u5ba2\u6237\u540d\u5355\uff08\u4f8b\u5982\uff0c\u5728\u5ba2\u6237\u540d\u5355\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5ba2\u6237\u7684\u59d3\u540d\u548c\u5730\u5740\uff09\u3002<a href=\"https:\/\/www.facebook.com\/business\/help\/341425252616329?id=2469097953376494\" target=\"_blank\" rel=\"noopener\">\u6885\u5854<\/a>\uff09\u3001\u5ba2\u6237\u5339\u914d (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6379332?hl=en\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c<\/a> &amp; <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/audience-targeting\/customer-match\" target=\"_blank\" rel=\"noopener\">\u5fae\u8f6f<\/a>\uff09\uff0c\u89e6\u70b9 targeting (<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\/contact-targeting?trk=nw_ml_at\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>) \u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5339\u914d (<a href=\"https:\/\/www.dpgmediagroup.com\/using-your-own-crm-data-in-your-campaign\" target=\"_blank\" rel=\"noopener\">DPG<\/a>).\u5b83\u7684\u4ef7\u503c\u5728\u4e8e\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u5728\u7279\u5b9a\u6e20\u9053\u4e2d\u7684\u7406\u60f3\u5ba2\u6237\u662f\u4ec0\u4e48\u6837\u5b50\u6216\u5bf9\u4ec0\u4e48\u611f\u5174\u8da3\uff0c\u5f53\u7136\u8fd8\u5728\u4e8e targeting \u6216\u5c06\u4ed6\u4eec\u6392\u9664\u5728\u5916\uff0c\u800c\u4e0d\u662f\u57fa\u4e8e Cookie\u3002\u5982\u4eca\uff0c\u5b83\u5728\u8bb8\u591a\u6e20\u9053\u4e2d\u90fd\u80fd\u53d1\u6325\u79cd\u5b50 audience \u7684\u4f5c\u7528\uff0c\u60a8\u53ef\u4ee5\u544a\u8bc9\u5e7f\u544a\u7cfb\u7edf\u5bfb\u627e\u66f4\u591a\u8fd9\u6837\u7684\u597d\u5ba2\u6237\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6cd5\u5f8b\u90e8\u95e8\u9762\u4e34\u7684\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>\u867d\u7136\u6cd5\u5f8b\u90e8\u95e8\u5728\u5904\u7406\u57fa\u4e8e cookie \u7684 data \u6536\u96c6\u7684\u540c\u610f\u8981\u6c42\u65b9\u9762\u6709\u5f88\u597d\u7684\u57fa\u7840\uff0c\u4f46\u5728\u8c37\u6b4c\u3001Meta \u7b49\u5e73\u53f0\u548c\u5176\u4ed6\u5e7f\u544a\u5e73\u53f0\u4e0a\u4f7f\u7528\u5ba2\u6237\u5339\u914d\u6216\u5ba2\u6237\u540d\u5355\u5219\u662f\u4e00\u9879\u91cd\u5927\u6311\u6218\u3002\u6cd5\u5f8b\u56e2\u961f\u5f80\u5f80\u5bf9\u5982\u4f55\u5c06 first-party data \uff08\u5982\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff09\u7528\u4e8e\u5e7f\u544a\u76ee\u7684\u7f3a\u4e4f\u660e\u786e\u7684\u6307\u5bfc\u539f\u5219\u548c\u89c1\u89e3\uff0c\u5bfc\u81f4\u8425\u9500\u5de5\u4f5c\u56e0\u7f3a\u4e4f\u4e0e\u79d1\u6280\u5de8\u5934\u5171\u4eab data \u7684\u8bb8\u53ef\u800c\u53d7\u963b\u3002\u4ed6\u4eec\u5f80\u5f80\u4e5f\u4e0d\u6e05\u695a\u6570\u5b57\u8425\u9500\u751f\u6001\u7cfb\u7edf\u6b63\u5728\u53d1\u751f\u4ec0\u4e48\uff0c\u7b2c\u4e09\u65b9 cookies \u6b63\u5728\u6d88\u5931\uff0cfirst-party cookies \u7684\u53ef\u7528\u6027\u6b63\u5728\u964d\u4f4e\u3002\u7136\u800c\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u8425\u9500\u4eba\u5458\u5bf9\u5982\u4f55\u4ee5\u900f\u660e\u548c\u9690\u79c1\u53cb\u597d\u7684\u65b9\u5f0f\u5408\u6cd5\u4f7f\u7528 data \u8fd8\u4e0d\u591f\u4e86\u89e3\u3002\u8fd9\u5e76\u4e0d\u662f\u79d1\u6280\u5de8\u5934\u5e0c\u671b\u4f60\u76f8\u4fe1\u7684\u5373\u63d2\u5373\u7528\u89e3\u51b3\u65b9\u6848\u3002\u5728\u5f00\u59cb\u5728\u5e7f\u544a\u4e2d\u4f7f\u7528\u5ba2\u6237\u5339\u914d\u89e3\u51b3\u65b9\u6848\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u6709\u9002\u5f53\u7684 data \u6536\u96c6\u3001\u540c\u610f\u548c\u504f\u597d\u7ba1\u7406\uff0c\u56e0\u4e3a\u6700\u7ec8\u4f60\u5c06\u4e0e\u8c37\u6b4c\u3001Meta\u3001\u5fae\u8f6f\u548c\u5176\u4ed6\u516c\u53f8\u5171\u4eab PII data\uff08\u5c3d\u7ba1\u662f\u6563\u5217\u7684\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u901a\u8fc7 first-party data \u6218\u7565\u5bfb\u627e\u89e3\u51b3\u65b9\u6848<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>\u8981\u6d88\u9664\u8425\u9500\u90e8\u95e8\u548c\u6cd5\u5f8b\u90e8\u95e8\u4e4b\u95f4\u7684\u9694\u9602\uff0c\u5fc5\u987b\u5236\u5b9a\u5468\u5bc6\u7684 first-party data \u6218\u7565\u3002\u8be5\u6218\u7565\u5e94\u6982\u8ff0 data \u6536\u96c6\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u548c CDP \u5de5\u5177\u3001\u540c\u610f\u548c\u504f\u597d\u673a\u5236\u4ee5\u53ca\u4f7f\u7528\u6307\u5357\uff0c\u4ee5\u89e3\u51b3\u6cd5\u5f8b\u95ee\u9898\u5e76\u660e\u786e\u98ce\u9669\u3001\u6536\u76ca\u548c\u5fc5\u8981\u6027\u3002\u901a\u8fc7\u8ba9\u6cd5\u5f8b\u548c C \u7ea7\u9ad8\u7ba1\u53c2\u4e0e\u51b3\u7b56\u8fc7\u7a0b\uff0c\u53ef\u4ee5\u5236\u5b9a\u51fa\u5168\u9762\u4e14\u5f97\u5230\u5e7f\u6cdb\u652f\u6301\u7684\u6218\u7565\uff0c\u4ee5\u652f\u6301\u6d4b\u91cf\u548c targeting \u7684\u57fa\u672c\u8425\u9500\u7528\u4f8b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact \u987e\u95ee\u7684\u4f5c\u7528<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>Artefact \u51ed\u501f\u5176\u5728\u6570\u5b57\u8425\u9500\u548c data \u8425\u9500\u65b9\u9762\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u80fd\u591f\u5728\u9a7e\u9a6d first-party data \u6218\u7565\u7684\u590d\u6742\u6027\u4ee5\u53ca\u4ece\u6218\u7565\u5230\u5b9e\u65bd\u7684\u8fc7\u7a0b\u4e2d\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002.<br \/>\n\u901a\u8fc7\u5229\u7528\u6211\u4eec\u7684\u8425\u9500\u987e\u95ee\u5728\u5a92\u4f53\u548c\u5e02\u573a\u6280\u672f\u65b9\u9762\u7684\u77e5\u8bc6\u548c\u4e13\u957f\uff0c\u4ee5\u53ca\u6211\u4eec\u7684 data \u5de5\u7a0b\u4e13\u5bb6\uff0c\u6211\u4eec\u53ef\u4ee5\u63d0\u4f9b\u4ece\u6536\u96c6\u5230\u7528\u4f8b\u5f00\u53d1\u7684\u5b9a\u5236 data \u6218\u7565\u3002\u6211\u4eec\u7684\u6218\u7565\u548c\u53d8\u9769\u987e\u95ee\u8d1f\u8d23\u76d1\u7763\u7b26\u5408\u6cd5\u5f8b\u8981\u6c42\u548c\u6240\u6709\u5185\u90e8\u5229\u76ca\u76f8\u5173\u8005\u7684 data \u6574\u4f53\u6218\u7565\u7684\u5236\u5b9a\u548c\u6267\u884c\u3002\u8fd9\u79cd\u5408\u4f5c\u65b9\u5f0f\u53ef\u786e\u4fdd\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u90fd\u53c2\u4e0e\u5176\u4e2d\uff0c\u5e76\u4e3a\u5b9e\u73b0\u5171\u540c\u76ee\u6807\u800c\u52aa\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5c55\u671b\u60a8\u7684 first-party data \u6218\u7565<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u672a\u6765\uff0c\u7a33\u5065\u7684 first-party data \u6218\u7565\u7684\u91cd\u8981\u6027\u5c06\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002\u867d\u7136\u6cd5\u5f8b\u6311\u6218\u4f9d\u7136\u5b58\u5728\uff0c\u4f46\u4f01\u4e1a\u9700\u8981\u4f18\u5148\u83b7\u5f97\u540c\u610f\u548c\u504f\u597d\u3002\u901a\u8fc7\u79ef\u6781\u4e3b\u52a8\u5730\u89e3\u51b3\u6cd5\u5f8b\u95ee\u9898\u5e76\u5171\u540c\u5236\u5b9a\u5408\u89c4\u7684 data \u6218\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5145\u5206\u91ca\u653e\u5176 first-party data \u7684\u6f5c\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u6574\u5408 first-party data \u6218\u7565\u9700\u8981\u8425\u9500\u3001data\u3001CRM \u548c\u6cd5\u5f8b\u90e8\u95e8\u4e4b\u95f4\u7684\u5bc6\u5207\u5408\u4f5c\u3002\u901a\u8fc7\u5236\u5b9a\u4e00\u9879\u5168\u9762\u7684\u8ba1\u5212\u6765\u89e3\u51b3\u6cd5\u5f8b\u95ee\u9898\uff0c\u5e76\u8ba9\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\u53c2\u4e0e\u51b3\u7b56\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5e94\u5bf9\u6311\u6218\uff0c\u5e76\u4ece data-driven \u65b9\u6cd5\u4e2d\u83b7\u76ca\u3002\u6709\u4e86\u6b63\u786e\u7684\u65b9\u6cd5\u548c Artefact \u7b49\u4e13\u5bb6\u7684\u652f\u6301\uff0c\u4f01\u4e1a\u5c31\u80fd\u786e\u4fdd\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u73af\u5883\u4e2d\u6709\u6548\u3001\u5408\u4e4e\u9053\u5fb7\u5730\u5229\u7528\u5176 first-party data \u6280\u672f\u3002.<\/p>\n<p>\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u5982\u4f55\u6709\u6548\u4f7f\u7528 first-party data\uff1f\u8bf7\u67e5\u770b\u6211\u4eec\u7684\u5176\u4ed6\u6587\u7ae0\uff1a <a href=\"https:\/\/www.artefact.com\/zh\/blog\/accelerate-your-global-first-party-data-strategy\/\">\u901a\u8fc7\u6807\u51c6\u5316 data \u6d4b\u91cf\u548c\u540c\u610f\uff0c\u52a0\u901f\u60a8\u7684\u5168\u7403 first-party data \u6218\u7565<\/a>.<\/p>\n<p>\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8054\u7cfb\u6211\u4eec <a href=\"\/zh\/&\/#109;&#x61;&#105;&#x6c;t&#x6f;:&#102;&#x6c;&#111;&#x72;i&#x73;&#46;&#102;&#x6f;&#110;&#x74;a&#x6e;e&#45;&#x70;&#101;&#x6e;n&#x6f;c&#107;&#x40;&#97;&#x72;t&#x65;f&#97;&#x63;&#116;&#x2e;c&#x6f;m\">floris.fontane-pennock@artefact.com<\/a> \u8ba8\u8bba\u60a8\u7684\u5546\u673a\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7b2c\u4e00\u65b9 data \u5df2\u6210\u4e3a\u4f01\u4e1a\u4e86\u89e3\u5ba2\u6237\u5e76\u4e0e\u4e4b\u6709\u6548\u4e92\u52a8\u7684\u91cd\u8981\u8d44\u4ea7\u3002.<\/p>","protected":false},"featured_media":70480,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-70475","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/70475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/70480"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=70475"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=70475"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=70475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}