	{"id":70996,"date":"2023-06-19T10:21:00","date_gmt":"2023-06-19T09:21:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=70996"},"modified":"2024-09-20T17:45:57","modified_gmt":"2024-09-20T16:45:57","slug":"measuring-true-marketing-roi-while-navigating-the-cookieless-world","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/measuring-true-marketing-roi-while-navigating-the-cookieless-world\/","title":{"rendered":"\u8861\u91cf\u771f\u6b63\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\uff0c\u540c\u65f6\u9a7e\u9a6d\u65e0\u719f\u98df\u7684\u4e16\u754c"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/09\/speaker-alekssem-modified.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Aleksandra Semenenko<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u82f1\u56fd Artefact \u516c\u53f8 Data \u79d1\u5b66\u90e8\u4e3b\u4efb<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\"><p>5 \u6708 18 \u65e5\u661f\u671f\u56db\uff0cArtefact \u4e0e\u8c37\u6b4c\u548c\u5fae\u8f6f\u5408\u4f5c\u4e3e\u529e\u4e86\u4f26\u6566\u4eba\u5de5\u667a\u80fd\u5cf0\u4f1a\u3002\u5728\u8fd9\u91cc\uff0cartificial intelligence\u3001\u6570\u5b57\u8425\u9500\u548c data \u79d1\u5b66\u9886\u57df\u7684\u4e13\u5bb6\u548c\u601d\u60f3\u9886\u8896\u5206\u4eab\u4e86\u4ed6\u4eec\u5bf9\u4eba\u5de5\u667a\u80fd\u65b0\u66d9\u5149\u7684\u770b\u6cd5\u3002Data \u79d1\u5b66\u603b\u76d1 Aleksandra Semenenko \u5c31\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u8ba9\u8425\u9500\u4eba\u5458\u66f4\u597d\u5730\u8ddf\u8e2a\u8425\u9500\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u907f\u514d\u4ee5\u5f80\u6a21\u5f0f\u7684\u7f3a\u9677\uff0c\u5206\u4eab\u4e86\u5979\u7684\u4e13\u4e1a\u77e5\u8bc6\uff1b; <\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u8425\u9500\u73af\u5883\u4e2d\uff0c\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u53d8\u5f97\u8d8a\u6765\u8d8a\u5177\u6709\u6311\u6218\u6027\uff0c\u5c24\u5176\u662f\u5728\u7b2c\u4e09\u65b9 cookie \u5373\u5c06\u6d88\u5931\u7684\u60c5\u51b5\u4e0b\u3002\u672c\u6587\u63a2\u8ba8\u4e86\u8425\u9500\u4eba\u5458\u5728\u786e\u5b9a\u5e7f\u544a\u9884\u7b97\u7684\u6700\u4f73\u5206\u914d\u65b9\u9762\u6240\u9762\u4e34\u7684\u56f0\u96be\uff0c\u5e76\u91cd\u70b9\u4ecb\u7ecd\u4e86\u5728\u6ca1\u6709\u7b2c\u4e09\u65b9 cookies \u7684\u60c5\u51b5\u4e0b\u6709\u52a9\u4e8e\u8861\u91cf\u771f\u6b63\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u7684\u9014\u5f84\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e0d\u65ad\u53d8\u5316\u7684\u8425\u9500\u683c\u5c40<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>\u968f\u7740\u6210\u672c\u4e0a\u5347\u548c\u65b0\u8425\u9500\u6e20\u9053\u7684\u51fa\u73b0\uff0c\u8425\u9500\u4eba\u5458\u53d1\u73b0\u81ea\u5df1\u9700\u8981\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u6295\u5165\u66f4\u591a\u3002\u7136\u800c\uff0c\u83b7\u5f97\u51c6\u786e\u7684 data \u4ee5\u533a\u5206\u6bcf\u4e2a\u6e20\u9053\u7684\u8868\u73b0\u53d8\u5f97\u66f4\u52a0\u96be\u4ee5\u6349\u6478\u3002\u8fd9\u4e2a\u95ee\u9898\u5f71\u54cd\u5230\u4e09\u4e2a\u5c42\u9762\u7684\u4f30\u7b97\uff1a\u7ec6\u7c92\u5ea6\u7684\u7528\u6237 ID data\u3001\u6e20\u9053\u5c42\u9762\u7684\u805a\u5408\u6a21\u578b\u4ee5\u53ca\u4ecb\u4e8e\u4e24\u8005\u4e4b\u95f4\u7684\u590d\u6742\u7a7a\u95f4\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><blockquote>\n<div class=\"quote\">\u201c70%\u7684CMO\u548c\u8425\u9500\u9886\u5bfc\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4ecd\u65e0\u6cd5\u8861\u91cf\u6240\u6709\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u7684\u771f\u6b63\u6295\u8d44\u56de\u62a5\u7387\u201d\u3002(\u6765\u6e90\uff1a\u5fb7\u52e4 CMO \u8c03\u67e5\uff09<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u9009\u62e9\u6b63\u786e\u7684\u6a21\u5f0f\uff1a<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u4e3a\u4e86\u5e94\u5bf9\u6709\u9650\u7684 data \u8bbf\u95ee\u91cf\u5e26\u6765\u7684\u6311\u6218\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u9009\u62e9\u4e24\u79cd\u6a21\u5f0f\uff1a\u57fa\u4e8e\u65c5\u7a0b\u7684\u6a21\u5f0f\u6216\u57fa\u4e8e\u8d8b\u52bf\u7684\u6a21\u5f0f\u3002\u57fa\u4e8e\u65c5\u7a0b\u7684\u6a21\u578b\u53ef\u63d0\u4f9b\u7ec6\u7c92\u5ea6\u7684\u6d1e\u5bdf\u529b\uff0c\u5e76\u51c6\u786e\u4e86\u89e3\u4e9a\u9a6c\u900a\u7b49\u96c6\u6210\u5e73\u53f0\u4e2d\u7684\u7528\u6237\u884c\u4e3a\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u57fa\u4e8e\u8d8b\u52bf\u7684\u6a21\u578b\u4f7f\u7528\u805a\u5408\u7684 data\uff0c\u867d\u7136\u727a\u7272\u4e86\u4e00\u4e9b\u7cbe\u786e\u5ea6\uff0c\u4f46\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u52a0\u81ea\u52a8\u5316\u548c\u6301\u7eed\u7684\u6d4b\u91cf\u65b9\u6cd5\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5229\u7528\u4eba\u5de5\u667a\u80fd\u907f\u514d\u4ee5\u5f80\u7684\u7f3a\u9677\uff1a<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u7531\u4e8e\u57fa\u4e8e\u65c5\u7a0b\u548c\u8d8b\u52bf\u7684\u6a21\u578b\u5b58\u5728\u56fa\u6709\u7f3a\u9677\uff0c\u6211\u4eec\u5efa\u7acb\u4e86\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684 \u201cMROI \u201d\u6d4b\u91cf\u6a21\u578b\uff0c\u4ee5\u5e94\u5bf9\u5a92\u4f53\u73af\u5883\u4e2d\u4e0d\u65ad\u589e\u52a0\u7684\u538b\u529b\u548c\u6311\u6218\u3002\u8be5\u6a21\u578b\u5229\u7528\u6982\u7387\u8d1d\u53f6\u65af\u65b9\u6cd5\uff0c\u6839\u636e\u5386\u53f2 data \u548c\u6e20\u9053\u8868\u73b0\u4f30\u7b97\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5728\u9884\u7b97\u5206\u914d\u548c\u4f18\u5316\u65b9\u9762\u505a\u51fa data-driven \u51b3\u7b56\u3002\u901a\u8fc7\u5b9e\u65bd MROI \u6a21\u578b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u9ad8\u6548\u7387\u3001\u589e\u52a0\u6536\u5165\u5e76\u66f4\u597d\u5730\u5206\u914d\u6210\u672c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6210\u529f\u6d4b\u8bd5<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u63a8\u51fa\u65b0\u4e3e\u63aa\u9700\u8981\u4e00\u4e2a\u6d4b\u8bd5\u6846\u67b6\uff0c\u5176\u4e2d\u5305\u62ec\u5b9a\u4e49\u4e1a\u52a1\u95ee\u9898\u3001\u786e\u5b9a\u5b9e\u9a8c\u533a\u57df\u3001\u76f8\u5e94\u7684\u9884\u7b97\u4ee5\u53ca\u8c03\u67e5\u7ed3\u679c\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4f7f\u8425\u9500\u4eba\u5458\u907f\u514d\u7ed3\u679c\u504f\u5dee\uff0c\u5e76\u786e\u4fdd\u8425\u9500\u56e2\u961f\u9ad8\u6548\u7075\u6d3b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5229\u7528\u7b2c\u4e00\u548c\u7b2c\u4e8c\u65b9 Data\uff1a<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>\u7531\u4e8e\u7b2c\u4e09\u65b9 data \u7684\u9650\u5236\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u8f6c\u5411 first-party data \u548c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u89e3\u51b3\u65b9\u6848\u3002\u901a\u8fc7\u7ed3\u5408\u8c37\u6b4c\u548c AWS \u7b49\u5e73\u53f0\u7684\u77e5\u8bc6\u548c\u80fd\u529b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u52a0\u5f3a audience targeting \u548c\u521b\u610f\u5f00\u53d1\u3002\u4eba\u5de5\u667a\u80fd\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u4e86\u89e3\u7528\u6237\u7684\u5174\u8da3\u548c\u504f\u597d\uff0c\u4ece\u800c\u5f00\u5c55\u66f4\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u63d0\u9ad8\u8425\u9500\u4e1a\u7ee9\u3002.<\/p>\n<p>\u5728\u7f3a\u4e4f\u7b2c\u4e09\u65b9 cookies \u7684\u60c5\u51b5\u4e0b\uff0c\u4e0e\u4e92\u8865\u4f01\u4e1a\u5408\u4f5c\u5e76\u5171\u4eab\u7b2c\u4e8c\u65b9 data \u5df2\u53d8\u5f97\u8d8a\u6765\u8d8a\u6709\u4ef7\u503c\u3002\u7b97\u6cd5\u548c data \u4ea4\u6362\u4fc3\u8fdb\u4e86\u5408\u4f5c\u5173\u7cfb\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5229\u7528\u5f7c\u6b64\u7684 audience \uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u7cbe\u786e\u7684 targeting \u548c\u66f4\u51fa\u8272\u7684\u8425\u9500\u6210\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6d4b\u91cf\uff1a<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>\u867d\u7136\u6d4b\u91cf\u4e0d\u540c\u4e8e\u6fc0\u6d3b\uff0c\u4f46\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5c06\u4ece\u6d4b\u91cf\u4e2d\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\u6574\u5408\u5230\u6fc0\u6d3b\u6218\u7565\u4e2d\u3002\u901a\u8fc7\u6839\u636e\u5ba2\u6237\u7279\u5f81\u8c03\u6574\u4fe1\u606f\u3001\u521b\u610f\u5185\u5bb9\u548c targeting\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u6269\u5927\u8425\u9500\u5f71\u54cd\uff0c\u5e76\u8bc1\u660e\u5176\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p>\u5728\u6ca1\u6709\u7b2c\u4e09\u65b9 cookies \u7684\u60c5\u51b5\u4e0b\u8861\u91cf\u771f\u6b63\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u662f\u4e00\u9879\u590d\u6742\u7684\u4efb\u52a1\uff0c\u4f46\u5e76\u975e\u4e0d\u53ef\u903e\u8d8a\u3002\u901a\u8fc7\u5229\u7528\u6218\u7565\u548c\u6218\u672f\u6a21\u578b\u3001\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u89e3\u51b3\u65b9\u6848\u3001\u5b9e\u65bd\u6d4b\u8bd5\u6846\u67b6\u4ee5\u53ca\u4fc3\u8fdb\u5408\u4f5c\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6ee1\u6000\u4fe1\u5fc3\u5730\u9a7e\u9a6d\u4e0d\u65ad\u53d8\u5316\u7684\u6570\u5b57\u73af\u5883\u3002\u5c3d\u7ba1\u6311\u6218\u91cd\u91cd\uff0c\u4f46\u63d0\u9ad8\u8425\u9500\u7ee9\u6548\u548c\u589e\u52a0\u6536\u5165\u7684\u6f5c\u529b\u4f7f\u6211\u4eec\u4e0d\u865a\u6b64\u884c\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>artificial intelligence\u3001\u6570\u5b57\u8425\u9500\u548c data \u79d1\u5b66\u9886\u57df\u7684\u4e13\u5bb6\u548c\u601d\u60f3\u9886\u8896\u5206\u4eab\u4e86\u4ed6\u4eec\u5bf9\u4eba\u5de5\u667a\u80fd\u65b0\u66d9\u5149\u7684\u770b\u6cd5\u3002. <\/p>","protected":false},"featured_media":70997,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-70996","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/70996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/70997"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=70996"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=70996"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=70996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}