{"id":710260,"date":"2025-06-19T16:45:21","date_gmt":"2025-06-19T15:45:21","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=710260"},"modified":"2025-09-30T11:38:33","modified_gmt":"2025-09-30T10:38:33","slug":"scaling-creative-asset-production-with-generative-ai-for-optimized-media-performance","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/scaling-creative-asset-production-with-generative-ai-for-optimized-media-performance\/","title":{"rendered":"\u5229\u7528\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6269\u5c55\u521b\u610f\u8d44\u4ea7\u751f\u4ea7\uff0c\u4f18\u5316\u5a92\u4f53\u6027\u80fd"},"content":{"rendered":"<h2>\u4eba\u5de5\u667a\u80fd\u662f\u5a92\u4f53\u6027\u80fd\u7684\u6838\u5fc3<\/h2>\n<p>\u8fd9\u4e00\u8f6c\u53d8\u7684\u8d77\u70b9\u5728\u4e8e\u5a92\u4f53\u8d2d\u4e70\u7684\u5feb\u901f\u53d1\u5c55\u3002\u6258\u9a6c\u65af-\u514b\u6797\uff08Thomas Qu\u00e9lin\uff09\u5f3a\u8c03\u4e86\u4e00\u4e2a\u5173\u952e\u7684\u53d1\u5c55\uff1a\u7b97\u6cd5\u548c\u81ea\u52a8\u5316\u5df2\u6210\u4e3a\u5927\u591a\u6570\u5e7f\u544a\u6295\u8d44\u7684\u8f7d\u4f53\u3002\u5982\u4eca\uff0c\u96f6\u552e\u4e1a\u8fd1 80% \u7684\u5a92\u4f53\u6295\u8d44\u90fd\u96c6\u4e2d\u5728 Google Performance Max \u5e7f\u544a\u6d3b\u52a8\u4e0a\uff0c\u8fd9\u662f\u4e00\u79cd\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u81ea\u52a8\u5316\u5e7f\u544a\u6d3b\u52a8\u3002\u8fd9\u79cd\u4e3b\u5bfc\u5730\u4f4d\u4f7f\u5f97\u57fa\u4e8e audience \u548c\u5173\u952e\u8bcd targeting \u7684\u4f20\u7edf\u7cbe\u51c6\u8425\u9500\u77e9\u9635\u53d8\u5f97\u4e0d\u518d\u91cd\u8981\u3002\u9762\u5bf9\u4e0d\u504f\u5411\u4e8e\u67d0\u4e2a\u5e7f\u544a\u4e3b\u3001\u4e0d\u4ea7\u751f\u6bd4\u8f83\u4f18\u52bf\u7684\u7b97\u6cd5\uff0c\u5e7f\u544a\u4e3b\u5fc5\u987b\u5728\u5176\u4e13\u6709\u8d44\u4ea7\u4e0a\u4e0b\u529f\u592b\uff0c\u5c24\u5176\u662f\u521b\u610f\u8d44\u4ea7\u3002.<\/p>\n<p>\u8c37\u6b4c\u73af\u5883\u5df2\u8fdc\u8fdc\u8d85\u51fa\u5176\u6700\u521d\u4f5c\u4e3a\u57fa\u4e8e\u6587\u672c\u7684\u641c\u7d22\u5f15\u64ce\u7684\u6982\u5ff5\uff0c\u800c\u6210\u4e3a\u4e00\u4e2a \u201c\u5168\u6e20\u9053 \u201d\u751f\u6001\u7cfb\u7edf\u3002\u8fd9\u610f\u5473\u7740\u521b\u610f\u8d44\u4ea7\u7684\u8d28\u91cf\u5bf9\u4e8e\u5728\u6d88\u8d39\u8005\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u81f3\u5173\u91cd\u8981\u3002\u5c3c\u5c14\u68ee\u7684\u4e00\u9879\u7814\u7a76\u8bc1\u5b9e\uff0c\u521b\u610f\u8d28\u91cf\u662f\u5f71\u54cd\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u6700\u91cd\u8981\u56e0\u7d20\u3002\u7136\u800c\uff0c\u521b\u610f\u7684\u91cd\u8981\u6027\u4e0e\u65e5\u4ff1\u589e\u7684\u540c\u65f6\u4e5f\u5e26\u6765\u4e86\u6311\u6218\uff1aGoogle Ads \u7b49\u5e73\u53f0\u662f \u201c\u8d44\u4ea7\u9965\u6e34\u75c7 \u201d\u60a3\u8005\uff0c\u6bcf\u4e2a Performance Max \u8425\u9500\u6d3b\u52a8\u9700\u8981\u591a\u8fbe 20 \u5f20\u56fe\u7247\u548c 5 \u4e2a\u89c6\u9891\u3002\u5bf9\u4e8e\u4e00\u4e2a\u56fd\u9645\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u9700\u8981\u5236\u4f5c\u5927\u91cf\u7684\u521b\u610f\uff0c\u4e25\u91cd\u5236\u7ea6\u4e86\u4f20\u7edf\u9884\u7b97\u548c\u5236\u4f5c\u80fd\u529b\u3002\u56e0\u6b64\uff0c\u76ee\u6807\u5f88\u660e\u786e\uff1a\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u3001\u66f4\u4f4e\u7684\u6210\u672c\u5236\u4f5c\u66f4\u591a\u7684\u8d44\u4ea7\u3002\u5bf9\u4e8e\u5927\u578b\u54c1\u724c\u6765\u8bf4\uff0c\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u5c06\u6570\u5b57\u8d44\u4ea7\u7684\u89c4\u6a21\u5316\u751f\u4ea7\u6210\u672c\u964d\u4f4e\u4e09\u5230\u56db\u500d\u3002.<\/p>\n<h2>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff1a\u5f7b\u5e95\u6539\u53d8\u6bcf\u4e2a\u521b\u4f5c\u9636\u6bb5<\/h2>\n<p>Etienne Roure \u8be6\u7ec6\u4ecb\u7ecd\u4e86\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u5728\u521b\u610f\u4ef7\u503c\u94fe\u7684\u6bcf\u4e2a\u9636\u6bb5\u8fdb\u884c\u53d8\u9769\u6027\u6574\u5408\u3002\u4ece\u8bbe\u8ba1\u9636\u6bb5\u5f00\u59cb\uff0c\u4eba\u5de5\u667a\u80fd\u52a0\u901f\u4e86\u521b\u4f5c\uff08\u4f8b\u5982\uff0c\u751f\u6210\u8d85\u4e2a\u6027\u5316\u7684\u60c5\u7eea\u677f\uff09\uff0c\u4f7f\u8fd9\u7c7b\u91cd\u590d\u6027\u4efb\u52a1\u548c\u4e0e\u5ba2\u6237\u7684\u5b9e\u65f6\u534f\u4f5c\u51cf\u5c11\u4e86 40-50% \u7684\u65f6\u95f4\u3002\u751f\u4ea7\u9636\u6bb5\u662f\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u771f\u6b63\u91ca\u653e\u5176\u5168\u90e8\u6f5c\u529b\u7684\u5730\u65b9\u3002\u4eba\u5de5\u667a\u80fd\u4fc3\u8fdb\u4e86\u5927\u89c4\u6a21\u8d44\u4ea7\u751f\u6210\uff0c\u5e76\u5927\u5e45\u964d\u4f4e\u4e86\u6210\u672c\u3002\u65e0\u8bba\u662f\u5c06\u4ea7\u54c1\u96c6\u6210\u5230\u5b8c\u5168\u7531\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u73af\u5883\u4e2d\uff0c\u8fd8\u662f\u4e3a\u6570\u5b57\u6a21\u578b\u7740\u88c5\uff0c\u6216\u8005\u5c06 3D \u5143\u7d20\u63d2\u5165 2D \u573a\u666f\uff0c\u4eba\u5de5\u667a\u80fd\u90fd\u80fd\u63d0\u4f9b\u524d\u6240\u672a\u6709\u7684\u7075\u6d3b\u6027\u548c\u6548\u7387\u3002\u6700\u540e\uff0c\u5bf9\u4e8e\u540e\u671f\u5236\u4f5c\u548c\u5185\u5bb9\u6539\u7f16\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u8f7b\u677e\u96c6\u6210\uff0c\u5b9e\u73b0\u90e8\u5206\u6d41\u7a0b\u7684\u81ea\u52a8\u5316\u3002\u4f8b\u5982\uff0c\u4ece\u5355\u4e00\u7684 \u201c\u5173\u952e\u89c6\u89c9\u6548\u679c\u201d\uff0c\u5b83\u53ef\u4ee5\u751f\u6210\u4ece\u6a2a\u5e45\u5230\u89c6\u9891\u7684\u6570\u5341\u79cd\u4e0d\u540c\u53d8\u5316\uff0c\u4e3a\u6240\u6709\u5a92\u4f53\u5e73\u53f0\u63d0\u4f9b\u7d20\u6750\u3002.<\/p>\n<h2>\u5b9e\u5730\u7ecf\u9a8c\u6559\u8bad<\/h2>\n<p>\u7136\u800c\uff0c\u6574\u5408\u4eba\u5de5\u667a\u80fd\u5e76\u975e\u6ca1\u6709\u9650\u5236\uff0cArtefact \u4ece\u8fd9\u4e00\u9886\u57df\u83b7\u5f97\u4e86\u5b9d\u8d35\u7684\u89c1\u89e3\u3002.<\/p>\n<p>\u9996\u5148\uff0c\u4e0d\u540c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u7684\u6210\u719f\u5ea6\u5dee\u5f02\u5de8\u5927\u3002\u4e0d\u51fa\u6240\u6599\uff0c\u6587\u672c\u662f\u6700\u5148\u8fdb\u7684\uff0c\u5176\u6b21\u662f\u56fe\u50cf\uff0880% \u5546\u4e1a\u53ef\u7528\u6027\uff09\uff0c\u800c\u89c6\u9891\u5219\u4e0d\u592a\u6210\u719f\uff08\u5c3d\u7ba1\u4ecd\u5efa\u8bae\u8fdb\u884c\u6d4b\u8bd5\u5e76\u76d1\u63a7\u53d1\u5c55\uff09\u3002.<\/p>\n<p>\u53e6\u4e00\u9879\u91cd\u8981\u7684\u5b66\u4e60\u662f\u4f7f\u7528\u4ea7\u54c1\u7684\u6570\u5b57\u53cc\u80de\u80ce\u3002\u521b\u5efa\u4e09\u7ef4\u7248\u672c\u53ef\u4ee5\u5c06\u4ea7\u54c1\u5b8c\u7f8e\u5730\u878d\u5165\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u73af\u5883\u4e2d\uff0c\u907f\u514d\u4efb\u4f55\u89c6\u89c9\u8870\u51cf\uff0c\u5e76\u5b9e\u73b0 \u201c\u865a\u62df\u62cd\u6444 \u201d\u6761\u4ef6\u7684\u590d\u5236\u3002.<\/p>\n<p>\u5c3d\u7ba1\u53d6\u5f97\u4e86\u8fd9\u4e9b\u8fdb\u6b65\uff0c\u4f46\u6211\u4eec\u5fc5\u987b\u660e\u767d\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5e76\u975e\u5b8c\u5168\u81ea\u52a8\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4eba\u5de5\u540e\u671f\u5236\u4f5c\u5bf9\u4e8e\u7ea0\u6b63 \u201c\u5e7b\u89c9\u201d\u3001\u6574\u5408\u6cd5\u5f8b\u6216\u54c1\u724c\u5143\u7d20\uff0c\u4ee5\u53ca\u6700\u91cd\u8981\u7684\u704c\u8f93\u53ea\u6709\u4eba\u7c7b\u624d\u80fd\u63d0\u4f9b\u7684\u521b\u610f\u89e6\u611f\uff0c\u90fd\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u3002\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u589e\u5f3a\u521b\u9020\u529b\uff0c\u4f46\u4e0d\u4f1a\u8ba9\u6ca1\u6709\u521b\u9020\u529b\u7684\u4eba\u53d8\u5f97\u6709\u521b\u9020\u529b\u3002.<\/p>\n<h2>\u5ba2\u6237\u6848\u4f8b\u548c\u4e1a\u7ee9<\/h2>\n<p>\u8fd9\u4e9b\u65b9\u6cd5\u7684\u5177\u4f53\u6210\u679c\u4ee4\u4eba\u4fe1\u670d\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u5927\u578b\u5962\u4f88\u54c1\u516c\u53f8\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5c06\u4e00\u4ef6\u8d44\u4ea7\u7684\u751f\u4ea7\u6210\u672c\u4ece 14,000 \u6b27\u5143\u964d\u81f3 4,000 \u6b27\u5143\u3002\u4f7f\u7528\u6570\u5b57\u53cc\u80de\u80ce\u53ef\u4ee5\u5b8c\u5168\u7701\u53bb\u62cd\u7167\u9636\u6bb5\u3002\u53e6\u4e00\u4e2a\u6848\u4f8b\u662f\u4e00\u5bb6\u6b27\u6d32\u56ed\u827a\u7528\u54c1\u516c\u53f8\uff0c\u8be5\u516c\u53f8\u5c55\u793a\u4e86\u4eba\u5de5\u667a\u80fd\u521b\u5efa\u5b9a\u5236\u751f\u4ea7\u6d41\u6c34\u7ebf\u7684\u80fd\u529b\uff0c\u53ef\u5c06\u5305\u88c5\u7167\u7247\u6574\u5408\u5230\u975e\u5e38\u5177\u4f53\u7684\u4eba\u5de5\u667a\u80fd\u6c1b\u56f4\u4e2d\uff0c\u5e76\u81ea\u52a8\u751f\u6210\u53d8\u5316\u3002.<\/p>\n<p>\u8fd9\u4e9b\u521b\u65b0\u76f4\u63a5\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u5a92\u4f53\u6027\u80fd\u3002Artefact \u5728\u8c37\u6b4c\u5e7f\u544a\u73af\u5883\u4e2d\u8fdb\u884c\u7684 A\/B \u6d4b\u8bd5\u663e\u793a\uff0c\u6548\u679c\u663e\u8457\u3002\u5728\u9152\u5e97\u884c\u4e1a\uff0cROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u63d0\u9ad8\u4e86 25%\u3002\u5728 cloud \u884c\u4e1a\uff0cCPA\uff08\u6bcf\u6b21\u83b7\u53d6\u6210\u672c\uff09\u964d\u4f4e\u4e86 20%\uff0c\u8f6c\u6362\u7387\u5927\u5e45\u63d0\u9ad8\u3002.<\/p>\n<p>\u603b\u4e4b\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0d\u518d\u53ea\u662f\u4e00\u79cd\u8d8b\u52bf\uff0c\u800c\u662f\u54c1\u724c\u548c\u4ee3\u7406\u5546\u7684\u6218\u7565\u9700\u8981\u3002\u5b83\u53ef\u4ee5\u6ee1\u8db3\u8c37\u6b4c\u7b97\u6cd5\u5bf9\u521b\u610f\u8d44\u4ea7\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\uff0c\u964d\u4f4e\u751f\u4ea7\u6210\u672c\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u8fd8\u80fd\u663e\u8457\u4f18\u5316\u5a92\u4f53\u5ba3\u4f20\u6548\u679c\u3002\u8fd9\u662f\u4e00\u4e2a\u5927\u80c6\u4f46\u4e0d\u53ef\u6216\u7f3a\u7684\u65b9\u5411\uff0cArtefact \u7684\u4e13\u5bb6\u9f13\u52b1\u6240\u6709\u516c\u53f8\u8fdb\u884c\u63a2\u7d22\uff0c\u4ee5\u4fbf\u5728\u65b0\u7684\u6570\u5b57\u8425\u9500\u65f6\u4ee3\u4fdd\u6301\u7ade\u4e89\u529b\u3002.<\/p>\n<p style=\"text-align: center;\"><strong>\u89c2\u770b\u6f14\u8bb2\u7684 replay<\/strong>:<\/p>\n<p style=\"text-align: center;\"><iframe id=\"player_2\" title=\"\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4e0e\u5a92\u4f53\uff1a\u4ece\u521b\u9020\u5230\u6267\u884c \u00c9tienne Roure \u548c Thomas Qu\u00e9lin | Heygen\" src=\"https:\/\/www.youtube.com\/embed\/XFhrSBu43fA?autoplay=0&amp;enablejsapi=1&amp;wmode=opaque\" width=\"600\" height=\"360\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-22=\"true\" data-lf-form-tracking-inspected-lynor8xylk57wqjz=\"true\" data-lf-yt-playback-inspected-lynor8xylk57wqjz=\"true\" data-lf-vimeo-playback-inspected-lynor8xylk57wqjz=\"true\" data-gtm-yt-inspected-32=\"true\" data-mce-fragment=\"1\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u4e0d\u65ad\u91cd\u65b0\u5b9a\u4e49\u54c1\u724c\u53c2\u4e0e\u6218\u7565\u7684\u6280\u672f\u521b\u65b0\u7684\u63a8\u52a8\u4e0b\uff0c\u6570\u5b57\u8425\u9500\u9886\u57df\u6b63\u5728\u4e0d\u65ad\u53d1\u5c55\u3002\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08Generative AI\uff09\u662f\u8fd9\u573a\u9769\u547d\u7684\u6838\u5fc3\uff0c\u5b83\u662f\u4e00\u79cd\u53d8\u9769\u529b\u91cf\uff0c\u6709\u671b\u91cd\u5851\u521b\u610f\u8d44\u4ea7\u7684\u6784\u601d\u3001\u751f\u4ea7\u548c\u90e8\u7f72\u65b9\u5f0f\uff0c\u4ece\u800c\u5b9e\u73b0\u5a92\u4f53\u4f18\u5316\u3002.<\/p>","protected":false},"featured_media":710393,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21940],"blog-language":[2991],"class_list":["post-710260","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-generative-ai","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/710260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/710393"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=710260"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=710260"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=710260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}