{"id":71029,"date":"2023-06-22T15:34:05","date_gmt":"2023-06-22T14:34:05","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=71029"},"modified":"2024-09-20T17:45:57","modified_gmt":"2024-09-20T16:45:57","slug":"make-the-most-out-google-marketing-platform-gmp-with-the-right-partner","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/make-the-most-out-google-marketing-platform-gmp-with-the-right-partner\/","title":{"rendered":"\u4e0e\u5408\u9002\u7684\u5408\u4f5c\u4f19\u4f34\u4e00\u8d77\u5145\u5206\u5229\u7528 Google \u8425\u9500\u5e73\u53f0 (GMP)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p>\u901a\u8fc7 Artefact \u4e86\u89e3\u5982\u4f55\u5229\u7528 Google \u8425\u9500\u5e73\u53f0 (GMP) \u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u7684\u6f5c\u529b\u3002\u4e86\u89e3 GMP \u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u4ee5\u53ca\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5b83\u4e3a\u60a8\u7684\u4e1a\u52a1\u670d\u52a1\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/Bernal-Mazaira.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u8d1d\u5c14\u7eb3\u5c14-\u9a6c\u624e\u4f0a\u62c9<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u4ed8\u8d39\u5a92\u4f53\u5ba2\u6237\u603b\u76d1\uff0cArtefact UK<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/KF9gMkAow34?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4ec0\u4e48\u662f GMP\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>\u8c37\u6b4c\u8425\u9500\u5e73\u53f0<\/strong> (GMP) \u63d0\u4f9b\u4e86\u4e00\u6574\u5957\u5de5\u5177\uff0c\u4ee5\u63d0\u9ad8\u8986\u76d6\u7387\u548c audience \u53c2\u4e0e\u5ea6\u3002\u5b83\u6709\u52a9\u4e8e\u521b\u5efa\u548c\u7ba1\u7406\u591a\u79cd\u6e20\u9053\u7684\u591a\u6837\u5316\u5e7f\u544a\u3002\u901a\u8fc7 GMP\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8ddf\u8e2a\u7f51\u7ad9\u6d41\u91cf\u3001\u8861\u91cf\u8f6c\u5316\u7387\u5e76\u5206\u6790\u5ba2\u6237\u884c\u4e3a\uff0c\u4ece\u800c\u4e3a\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002.<\/p>\n<p>\u6b64\u5916\uff0cGMP \u8fd8\u80fd\u901a\u8fc7\u81ea\u52a8\u5316\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u670d\u52a1\u3002\u5b83\u4fc3\u8fdb\u4e86\u56e2\u961f\u6210\u5458\u4e4b\u95f4\u7684\u534f\u4f5c\uff0c\u63d0\u9ad8\u4e86\u8425\u9500\u6d3b\u52a8\u7684\u6548\u7387\uff0c\u5e76\u575a\u6301\u4e25\u683c\u7684 data \u4fdd\u62a4\u548c\u5408\u89c4\u6807\u51c6\u3002\u6b64\u5916\uff0cGMP \u8fd8\u63d0\u4f9b\u652f\u6301\u4e1a\u52a1\u589e\u957f\u7684\u53ef\u6269\u5c55\u89e3\u51b3\u65b9\u6848\uff0c\u5176\u6301\u7eed\u66f4\u65b0\u53ef\u786e\u4fdd\u83b7\u5f97\u6700\u65b0\u7684\u8425\u9500\u6280\u672f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><blockquote>\n<div class=\"quote\">\u201c\u5c06\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u6574\u5408\u5230\u6211\u4eec\u7684\u8fd0\u8425\u4e2d\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u7684\u6570\u5b57\u8425\u9500\u6218\u7565\u3002\u8fd9\u5957\u5168\u9762\u7684\u5de5\u5177\u4f7f\u6211\u4eec\u80fd\u591f\u534f\u8c03\u5404\u4e2a\u6e20\u9053\u7684\u5de5\u4f5c\uff0c\u786e\u4fdd\u5b9e\u73b0\u65e0\u7f1d\u3001\u5438\u5f15\u4eba\u7684\u5ba2\u6237\u4e4b\u65c5\u3002\u4ece\u53c2\u4e0e\u7387\u7684\u63d0\u9ad8\u5230\u8f6c\u5316\u7387\u7684\u6fc0\u589e\uff0c\u6211\u4eec\u770b\u5230\u4e86\u5404\u9879\u6307\u6807\u7684\u660e\u663e\u6539\u5584\u3002\u6709\u4e86 GMP\uff0c\u6211\u4eec\u4e0d\u4ec5\u80fd\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u751f\u5b58\uff0c\u8fd8\u80fd\u5728\u5176\u4e2d\u8301\u58ee\u6210\u957f\u3002\u201d<\/div>\n<div class=\"quote-baseline\">\n<p>\u5168\u7403\u79d1\u6280\u516c\u53f8\u8425\u9500\u603b\u76d1<\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-5\"><div>\n<p>\u8ba9\u6211\u4eec\u6765\u4e86\u89e3\u4e00\u4e0b\u8be5\u5957\u4ef6\u7684\u4e3b\u8981\u7ec4\u4ef6\uff0c\u5b83\u4eec\u80fd\u5c06\u60a8\u7684\u5728\u7ebf\u5e7f\u544a\u63d0\u5347\u5230\u524d\u6240\u672a\u6709\u7684\u6c34\u5e73\u3002.<\/p>\n<p><strong>\u8c37\u6b4c\u5206\u6790 4<\/strong> (GA4) \u662f\u4e00\u4e2a\u73b0\u4ee3\u5316\u7684\u591a\u529f\u80fd\u5206\u6790\u5e73\u53f0\uff0c\u5728\u7528\u6237\u53c2\u4e0e\u8ddf\u8e2a\u548c\u5206\u6790\u65b9\u9762\u8d85\u8d8a\u4e86\u5176\u524d\u8eab Universal Analytics\u3002\u5b83\u63d0\u4f9b\u8de8\u5e73\u53f0\u8ddf\u8e2a\uff0c\u63d0\u4f9b\u5b8c\u6574\u7684\u7528\u6237\u884c\u4e3a\u89c6\u56fe\u3002GA4 \u7684\u4e3b\u8981\u529f\u80fd\u5305\u62ec\uff1a\u589e\u5f3a\u7684\u6d4b\u91cf\u6307\u6807\u3001\u673a\u5668\u5b66\u4e60\u652f\u6301\u7684\u6d1e\u5bdf\u529b\u3001\u53ef\u5b9a\u5236\u7684\u62a5\u544a\u548c\u5353\u8d8a\u7684 data \u9690\u79c1\u63a7\u5236\u3002\u6b64\u5916\uff0cGA4 \u8fd8\u589e\u5f3a\u4e86\u5f52\u56e0\u529f\u80fd\uff0c\u63d0\u4f9b\u4e86\u8f6c\u6362\u524d\u7528\u6237\u4e92\u52a8\u7684\u6574\u4f53\u89c6\u56fe\u3002\u5b83\u8fd8\u91c7\u7528\u9884\u6d4b\u5206\u6790\u6280\u672f\u5bf9\u672a\u6765\u884c\u4e3a\u8fdb\u884c\u9884\u6d4b\uff0c\u5e76\u4e0e\u8c37\u6b4c\u5e7f\u544a\u3001\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u5e73\u53f0\u7b49\u8c37\u6b4c\u4ea7\u54c1\u65e0\u7f1d\u96c6\u6210\u3002.<\/p>\n<p><strong>\u641c\u7d22\u5e7f\u544a 360<\/strong> (SA360) \u7b80\u5316\u4e86\u5bf9 Google Ads\u3001Microsoft Advertising \u548c Bing \u7b49\u641c\u7d22\u5f15\u64ce\u641c\u7d22\u5e7f\u544a\u6d3b\u52a8\u7684\u7ba1\u7406\u548c\u4f18\u5316\u3002\u8be5\u5e73\u53f0\u7684\u8de8\u5f15\u64ce\u7ba1\u7406\u529f\u80fd\u4e3a\u5e7f\u544a\u6d3b\u52a8\u76d1\u7763\u63d0\u4f9b\u4e86\u7edf\u4e00\u7684\u89c6\u56fe\uff0c\u8282\u7701\u4e86\u65f6\u95f4\u548c\u8d44\u6e90\u3002SA360 \u5f15\u5165\u4e86\u5148\u8fdb\u7684\u7ade\u4ef7\u7b56\u7565\u3001\u5168\u9762\u7684\u62a5\u544a\u5de5\u5177\uff0c\u5e76\u9f13\u52b1\u56e2\u961f\u534f\u4f5c\uff0c\u4ee5\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u7387\u3002\u5b83\u8fd8\u5177\u6709\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u7684\u81ea\u52a8\u5de5\u4f5c\u6d41\u4ee5\u53ca\u5f3a\u5927\u7684 data \u5b89\u5168\u548c\u5408\u89c4\u63aa\u65bd\u3002.<\/p>\n<p><strong>\u663e\u793a\u4e0e\u89c6\u9891 360<\/strong> (DV360) \u662f\u4e00\u6b3e\u5168\u9762\u7684\u6570\u5b57\u8425\u9500\u5de5\u5177\uff0c\u5177\u6709\u5e7f\u6cdb\u7684\u5e7f\u544a\u8986\u76d6\u8303\u56f4\u3001\u7cbe\u786e\u7684 targeting\u3001\u8be6\u7ec6\u7684\u6d1e\u5bdf\u529b\u548c\u5f3a\u5927\u7684\u8425\u9500\u6d3b\u52a8\u4f18\u5316\u529f\u80fd\u3002\u5176\u4e3b\u8981\u529f\u80fd\u5305\u62ec\u81ea\u52a8\u7ade\u4ef7\u3001data \u4e0e\u8c37\u6b4c\u4ea7\u54c1\u96c6\u6210\u4ee5\u67e5\u770b\u6574\u4f53\u6027\u80fd\u3001\u9ad8\u7ea7\u62a5\u544a\u548c\u5206\u6790\u5de5\u5177\u3002\u6b64\u5916\uff0cDV360 \u8fd8\u80fd\u4fc3\u8fdb\u56e2\u961f\u6210\u5458\u4e4b\u95f4\u7684\u534f\u4f5c\u3002.<\/p>\n<p><strong>\u6d3b\u52a8\u7ecf\u7406 360<\/strong> (CM360) \u662f\u4e00\u6b3e\u5ba2\u6237 data \u7ba1\u7406\u5de5\u5177\uff0c\u65e8\u5728\u6536\u96c6\u3001\u7ec4\u7ec7\u548c\u5206\u6790\u591a\u6e20\u9053\u7684\u5ba2\u6237 data\u3002\u5b83\u63d0\u4f9b\u7edf\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\uff0c\u6709\u52a9\u4e8e\u5b9e\u73b0\u4e2a\u6027\u5316\u548c\u589e\u8fdb\u5bf9\u5ba2\u6237\u7684\u4e86\u89e3\u3002\u8be5\u5e73\u53f0\u7684\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b\u53ef\u7b80\u5316 data \u7ba1\u7406\uff0c\u800c\u5168\u9762\u7684\u62a5\u544a\u5de5\u5177\u53ef\u6709\u6548\u8ddf\u8e2a\u5ba2\u6237 data \u8ba1\u5212\u3002.<\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u83b7\u53d6 GMP\uff1a\u76f4\u9500\u8fd8\u662f\u5206\u9500\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e0b\u83b7\u53d6\u8fd9\u4e9b\u79d1\u6280\u4ea7\u54c1\u7684\u9014\u5f84\uff1a<\/p>\n<p><strong>\u76f4\u63a5\u6765\u81ea Google<\/strong>:\u4e3a\u4e86\u83b7\u5f97\u6700\u4f73\u4f53\u9a8c\uff0c\u8bf7\u4e0e\u4e0d\u61c2\u6280\u672f\u5e76\u80fd\u63d0\u4f9b\u5168\u9762\u5efa\u8bae\u7684\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u3002.<\/p>\n<p><strong>\u7ecf\u9500\u5546<\/strong>:\u901a\u8fc7\u7279\u8bb8\u7ecf\u9500\u5546\u8d2d\u4e70 GMP \u4ea7\u54c1\uff0c\u4e0d\u4ec5\u80fd\u4eab\u53d7\u76f4\u63a5\u8d2d\u4e70\u7684\u6240\u6709\u597d\u5904\uff0c\u8fd8\u80fd\u83b7\u5f97\u5f3a\u5236\u6027\u57f9\u8bad\u3001\u65b0\u4ea7\u54c1\u66f4\u65b0\u548c\u6280\u672f\u652f\u6301\u3002.<\/p>\n<p><strong>\u901a\u8fc7 Artefact<\/strong>:\u9664\u4e0a\u8ff0\u4f18\u52bf\u5916\uff0c\u4f5c\u4e3a\u9ad8\u7ea7\u5408\u4f5c\u4f19\u4f34\uff0cArtefact \u5728\u4e3a\u54c1\u724c\u548c\u5e7f\u544a\u5546\u63d0\u4f9b\u5efa\u8bae\u65b9\u9762\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\uff0c\u4e0d\u4f1a\u5c06\u67d0\u79cd\u6280\u672f\u7f6e\u4e8e\u53e6\u4e00\u79cd\u6280\u672f\u4e4b\u4e0a\uff0c\u800c\u662f\u63d0\u4f9b\u4e00\u79cd\u4e0d\u5e26\u504f\u89c1\u3001\u4e0e\u6280\u672f\u65e0\u5173\u7684\u65b9\u6cd5\uff0c\u4f7f\u5ba2\u6237\u80fd\u591f\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a<\/p>\n<blockquote>\n<div class=\"quote\">\u201c\u6e05\u6670\u7684\u8d22\u52a1\u62a5\u544a\u7b80\u5316\u4e86\u884c\u653f\u6d41\u7a0b\uff0c\u6709\u5229\u4e8e\u51b3\u7b56\u5236\u5b9a\u3002\u6211\u4eec\u7684\u7cfb\u7edf\u7b80\u5316\u4e86\u8d22\u52a1\u6d41\u7a0b\uff0c\u4e3a\u6240\u6709\u76f8\u5173\u4eba\u5458\u63d0\u4f9b\u4e86\u6e05\u6670\u7684\u4fe1\u606f\u201d\u3002\u201d<\/div>\n<div class=\"quote-baseline\">\u59ae\u5a1c-\u963f\u6bd4\u5fb7\uff0cArtefact \u53d1\u5c55\u603b\u76d1<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e3a\u4ec0\u4e48\u9009\u62e9 Artefact\uff1a\u767d\u91d1\u5408\u4f5c\u4f19\u4f34\u7684\u4f18\u52bf<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u4f5c\u4e3a\u83b7\u5f97\u8bb8\u53ef\u7684 GMP \u57f9\u8bad\u5e08\uff0c\u6211\u4eec\u5fc5\u987b\u6309\u7167\u8c37\u6b4c\u7684\u8981\u6c42\u4e3a\u5e7f\u544a\u5ba2\u6237\u5b66\u5458\u63d0\u4f9b\u5168\u9762\u7684\u8bfe\u7a0b\u3002.<\/p>\n<p>\u9996\u5148\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u4ecb\u7ecd GMP\uff0c\u8be6\u7ec6\u4ecb\u7ecd\u5176\u7ec4\u6210\u90e8\u5206\u3001\u529f\u80fd\u4ee5\u53ca\u5728\u5e2e\u52a9\u5e7f\u544a\u5546\u5b9e\u73b0\u8425\u9500\u76ee\u6807\u65b9\u9762\u53d1\u6325\u7684\u5b9d\u8d35\u4f5c\u7528\u3002\u7136\u540e\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u4f7f\u7528 GMP \u521b\u5efa\u3001\u7ba1\u7406\u548c\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u6210\u679c\u7684\u5b9e\u9645\u95ee\u9898\u3002.<\/p>\n<p>\u6211\u4eec\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u6307\u5bfc\uff0c\u6db5\u76d6\u7684\u4e3b\u9898\u5305\u62ec\u8425\u9500\u6d3b\u52a8\u76ee\u6807\u8bbe\u5b9a\u3001\u9009\u62e9\u9002\u5f53\u7684 targeting \u9009\u9879\u3001\u6709\u6548\u8ddf\u8e2a\u7ed3\u679c\u4ee5\u53ca\u5229\u7528\u8f6c\u6362\u8ddf\u8e2a\u6765\u83b7\u5f97\u5bf9\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u7684\u5b9d\u8d35\u89c1\u89e3\u3002\u6211\u4eec\u8fd8\u5c06\u5c31\u5982\u4f55\u5229\u7528 GMP \u5f00\u5c55\u8de8\u5e73\u53f0\u8425\u9500\u6d3b\u52a8\u4ee5\u53ca\u89e3\u51b3\u5e38\u89c1\u7684\u6545\u969c\u6392\u9664\u95ee\u9898\u53d1\u8868\u89c1\u89e3\u3002.<\/p>\n<p>\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u8ba8\u8bba\u4f7f\u7528 GMP \u7684\u597d\u5904\u3001\u6700\u65b0\u66f4\u65b0\u548c\u65b0\u529f\u80fd\uff0c\u5e76\u5c55\u793a\u5b83\u4eec\u5728\u52a0\u5f3a\u8425\u9500\u6d3b\u52a8\u4e2d\u7684\u5b9e\u9645\u5e94\u7528\u3002.<\/p>\n<p>\u6211\u4eec\u7684\u57f9\u8bad\u65b9\u6cd5\u662f\u4e3a\u6ee1\u8db3\u6bcf\u4e2a\u5e7f\u544a\u5ba2\u6237\u7684\u72ec\u7279\u9700\u6c42\u800c\u91cf\u8eab\u5b9a\u5236\u7684\uff0c\u91c7\u7528\u73b0\u5b9e\u4e16\u754c\u4e2d\u7684\u5b9e\u4f8b\u6765\u8bf4\u660e\u5173\u952e\u6982\u5ff5\uff0c\u4fc3\u8fdb\u4e92\u52a8\u5f0f\u8bfe\u7a0b\u4ee5\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff0c\u5e76\u9f13\u52b1\u63d0\u95ee\uff0c\u4ee5\u786e\u4fdd\u5168\u9762\u7406\u89e3\u548c\u5e94\u7528\u3002.<\/p>\n<blockquote>\n<div class=\"quote\">\u201c\u4e0e Artefact \u7684\u5408\u4f5c\u786e\u5b9e\u4e3a\u6211\u4eec\u7684\u4e1a\u52a1\u5e26\u6765\u4e86\u53d8\u9769\u3002\u4ed6\u4eec\u5bf9\u5165\u804c\u652f\u6301\u548c\u57f9\u8bad\u7684\u4e0d\u61c8\u5173\u6ce8\uff0c\u4f7f\u6211\u4eec\u5bf9\u6280\u672f\u7684\u7406\u89e3\u8fbe\u5230\u4e86\u65b0\u7684\u9ad8\u5ea6\u3002\u4ed6\u4eec\u4e0d\u4ec5\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u5353\u8d8a\u7684\u5e7f\u544a\u6280\u672f\u89e3\u51b3\u65b9\u6848\uff0c\u8fd8\u8ba9\u6211\u4eec\u638c\u63e1\u4e86\u9a7e\u9a6d\u8fd9\u4e9b\u590d\u6742\u7cfb\u7edf\u7684\u77e5\u8bc6\u3002\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u5145\u5206\u5229\u7528\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u5bf9\u6211\u4eec\u7684\u4e1a\u52a1\u4ea7\u751f\u660e\u663e\u7684\u3001\u53ef\u8861\u91cf\u7684\u5f71\u54cd\u3002\u5728\u6211\u4eec\u770b\u6765\uff0c\u4e0e Artefact \u5408\u4f5c\u4e0d\u4ec5\u662f\u4e00\u4e2a\u660e\u667a\u7684\u51b3\u5b9a\uff0c\u800c\u4e14\u8fd8\u6539\u53d8\u4e86\u6e38\u620f\u89c4\u5219\u3002\u201d<\/div>\n<div class=\"quote-baseline\">\u4e00\u5bb6\u9886\u5148\u7535\u5b50\u5546\u52a1\u516c\u53f8\u7684\u9996\u5e2d\u6267\u884c\u5b98<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5f00\u59cb\u60a8\u7684 GMP \u4e4b\u65c5<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u6c42\u63d0\u5347\u60a8\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u90a3\u4e48\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u6216\u8bb8\u503c\u5f97\u4e00\u8bd5\u3002\u6211\u4eec\u7684\u56e2\u961f\u5c06\u4e3a\u60a8\u63d0\u4f9b\u652f\u6301\uff0c\u5e2e\u52a9\u60a8\u63d0\u5347\u8425\u9500\u6210\u679c\uff0c\u53d6\u5f97\u66f4\u9ad8\u6c34\u5e73\u7684\u6210\u529f\u3002\u5728\u6211\u4eec\u7684\u534f\u52a9\u4e0b\uff0c\u60a8\u53ef\u4ee5\u5145\u5206\u5229\u7528 Google \u8425\u9500\u5e73\u53f0\u7684\u529f\u80fd\uff0c\u4f53\u9a8c\u4f7f\u7528\u9876\u7ea7\u6570\u5b57\u8425\u9500\u5de5\u5177\u7684\u4f18\u52bf\u3002.<\/p>\n<p>\u5728 Artefact\uff0c\u6211\u4eec\u968f\u65f6\u6b22\u8fce\u60a8\u4e0e\u6211\u4eec\u63a2\u8ba8\u5e02\u573a\u8425\u9500\u7684\u53ef\u80fd\u6027\u3002\u8bf7\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8054\u7cfb\u6211\u4eec <a href=\"https:\/\/www.linkedin.com\/in\/ninaabide\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"\/zh\/&\/#109;a&#x69;l&#x74;o&#x3a;n&#x69;&#110;&#x61;&#46;&#x61;&#98;&#x69;&#100;e&#64;a&#x72;t&#x65;f&#x61;&#99;&#x74;&#46;&#x63;&#111;&#x6d;\">\u7535\u5b50\u90ae\u4ef6<\/a> \u6216\u586b\u5199 <a href=\"https:\/\/www.artefact.com\/zh\/contact-us\/\">\u8054\u7cfb\u8868<\/a> \u53d6\u5f97\u8054\u7cfb\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u901a\u8fc7 Artefact \u4e86\u89e3\u5982\u4f55\u5229\u7528 Google \u8425\u9500\u5e73\u53f0 (GMP) \u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u7684\u6f5c\u529b\u3002\u4e86\u89e3 GMP \u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u4ee5\u53ca\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5b83\u4e3a\u60a8\u7684\u4e1a\u52a1\u670d\u52a1\u3002.<\/p>","protected":false},"featured_media":71033,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-71029","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/71029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/71033"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=71029"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=71029"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=71029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}