	{"id":71691,"date":"2023-07-11T13:01:06","date_gmt":"2023-07-11T12:01:06","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=71691"},"modified":"2024-09-20T17:45:58","modified_gmt":"2024-09-20T16:45:58","slug":"mena-data-experts-3-mindset-shifts-to-help-your-brand-build-a-stronger-personalisation-foundation","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/mena-data-experts-3-mindset-shifts-to-help-your-brand-build-a-stronger-personalisation-foundation\/","title":{"rendered":"\u4e2d\u4e1c\u548c\u5317\u975e data \u4e13\u5bb6\uff1a3 \u79cd\u601d\u7ef4\u8f6c\u53d8\u5e2e\u52a9\u60a8\u7684\u54c1\u724c\u5efa\u7acb\u66f4\u5f3a\u5927\u7684\u4e2a\u6027\u5316\u57fa\u7840"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/11\/Margot-de-Rouvroy-Bletterie.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u739b\u6208-\u5e03\u96f7\u8fea<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Data \u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a Artefact \u54a8\u8be2\u603b\u76d1<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/Janira-Hernandez.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u8d3e\u5c3c\u62c9-\u57c3\u5c14\u5357\u5fb7\u65af<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>Smartly &amp; Smartly V&amp;D MENA CS \u603b\u76d1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/management-and-culture\/customer-centric-personalisation\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-3\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1201\" height=\"676\" title=\"\u7528\u8c37\u6b4c\u601d\u8003\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg\" alt class=\"lazyload img-responsive wp-image-71692\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271201%27%20height%3D%27676%27%20viewBox%3D%270%200%201201%20676%27%3E%3Crect%20width%3D%271201%27%20height%3D%27676%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-200x113.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-400x225.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-600x338.jpeg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-800x450.jpeg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg 1201w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1201px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 description\"><p>Janira Hernandez \u5728\u6570\u5b57\u5e7f\u544a\u5e73\u53f0 Smartly.io \u63a8\u52a8\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a\u7684\u589e\u957f\u3001\u6570\u5b57\u8f6c\u578b\u548c\u521b\u65b0\u3002Margot Bletterie \u5728\u54a8\u8be2\u516c\u53f8 Artefact \u9886\u5bfc\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a\u7684 data marketing \u5b9e\u8df5\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p data-block-key=\"9amit\">\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a\uff08MENA\uff09\u7ea6\u6709\u4e09\u5206\u4e4b\u4e00\u7684\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\u8868\u793a\uff0c\u4ed6\u4eec\u6b63\u5728\u6295\u8d44\u4e8e\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/creativity\/top-audience-targeting-categories\/\" target=\"_blank\" rel=\"noopener\">\u4e2a\u6027\u5316<\/a>\u00a0\u4eca\u5e74\u3002.<\/p>\n<p data-block-key=\"bvc9v\">\u4f46\u662f\uff0c\u8981\u4f7f\u8fd9\u9879\u6295\u8d44\u53d6\u5f97\u6210\u529f\uff0c\u66f4\u5e7f\u6cdb\u7684\u7ba1\u7406\u5c42\u652f\u6301\u662f\u5173\u952e\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u6574\u4e2a\u9886\u5bfc\u56e2\u961f\u6ca1\u6709\u4ece\u6839\u672c\u4e0a\u652f\u6301\u4e2a\u6027\u5316\uff0c\u90a3\u4e48\u4e2a\u6027\u5316\u7684\u6267\u884c\u5c31\u5f88\u96be\u594f\u6548\u3002.<\/p>\n<p data-block-key=\"3seo6\">\u4e09\u79cd\u601d\u7ef4\u65b9\u5f0f\u7684\u8f6c\u53d8\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u9886\u5bfc\u8005\uff0c\u751a\u81f3\u662f\u8425\u9500\u56e2\u961f\u4ee5\u5916\u7684\u9886\u5bfc\u8005\uff0c\u52a0\u5165\u5230\u5efa\u7acb\u66f4\u5f3a\u5927\u7684\u8425\u9500\u56e2\u961f\u7684\u884c\u5217\u4e2d\u6765\u3002\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/marketing-strategies\/automation\/tips-to-maximize-automation-potential\/\" target=\"_blank\" rel=\"noopener\">\u4eba\u4e0e\u6280\u672f<\/a>\u00a0\u8fd9\u4e9b\u6846\u67b6\u5c06\u4e3a\u5176\u54c1\u724c\u7684\u957f\u671f\u4e2a\u6027\u5316\u6210\u529f\u5960\u5b9a\u57fa\u7840\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1.\u4f18\u5148\u8003\u8651\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u800c\u4e0d\u662f\u77ed\u671f\u6536\u76ca<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><div>\n<p data-block-key=\"b65j7\">\u5f53\u4e00\u4e2a\u54c1\u724c\u7684\u4e2a\u6027\u5316\u52aa\u529b\u56e0\u7f3a\u4e4f\u66f4\u5e7f\u6cdb\u7684\u9ad8\u7ba1\u652f\u6301\u800c\u53d7\u963b\u65f6\uff0c\u5373\u4f7f\u662f\u65e0\u610f\u7684\uff0c\u4e5f\u53ef\u80fd\u6709\u66f4\u6df1\u5c42\u6b21\u7684\u539f\u56e0\uff1a\u4f01\u4e1a\u6587\u5316\u4e0d\u591f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002.<\/p>\n<p data-block-key=\"6ujql\">\u4f01\u4e1a\u786e\u4fdd \"\u5ba2\u6237\u81f3\u4e0a \"\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u5c06\u8fd9\u4e00\u7406\u5ff5\u4ece\u6839\u672c\u4e0a\u878d\u5165\u4f01\u4e1a\u6587\u5316--\u4ece\u540e\u53f0\u5230\u547c\u53eb\u4e2d\u5fc3\u3001IT\u3001\u8425\u9500\u3001\u8d22\u52a1\u3001\u7269\u6d41\u548c\u7ba1\u7406\u3002.<\/p>\n<\/div>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"750\" title=\"4\u4e2a\u6b65\u9aa4-\u8c37\u6b4c\uff5c3\u4e2a\u601d\u7ef4\u8f6c\u53d8\uff0c\u5e2e\u52a9\u60a8\u7684\u54c1\u724c\u6253\u4e0b\u66f4\u575a\u5b9e\u7684\u4e2a\u6027\u5316\u57fa\u7840\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google.webp\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google.webp\" alt class=\"lazyload img-responsive wp-image-71693\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%27750%27%20viewBox%3D%270%200%201600%20750%27%3E%3Crect%20width%3D%271600%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google-200x94.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google-400x188.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google-600x281.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google-800x375.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google-1200x563.webp 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/4-steps-Google.webp 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p data-block-key=\"9amit\">\u8fd9\u4e5f\u610f\u5473\u7740\u8981\u4f18\u5148\u8003\u8651\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u800c\u4e0d\u662f\u77ed\u671f\u6536\u76ca\u3002\u5ba2\u6237\u6ee1\u610f\u5ea6\u662f\u6700\u5bb9\u6613\u88ab\u4f4e\u4f30\u7684\u6307\u6807\u4e4b\u4e00\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u6ee1\u610f\u7684\u5ba2\u6237\uff0c\u957f\u671f\u5229\u6da6\u5c31\u5f88\u96be\u5b9e\u73b0\u3002.<\/p>\n<p data-block-key=\"2r4sp\">\u60a8\u53ef\u4ee5\u901a\u8fc7\u786e\u4fdd\u4eba\u4eec\u6bcf\u6b21\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u65f6\u90fd\u80fd\u83b7\u5f97\u79ef\u6781\u7684\u4f53\u9a8c\u6765\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<p data-block-key=\"ffito\">\u5efa\u7acb\u5ba2\u6237\u4f53\u9a8c\u6846\u67b6\uff0c\u5c06\u4e1a\u52a1\u4e2d\u4e0e\u5ba2\u6237\u63a5\u89e6\u7684\u6bcf\u4e2a\u9886\u57df\u90fd\u8003\u8651\u5728\u5185\u3002\u7136\u540e\u786e\u4fdd\u6bcf\u4e2a\u9886\u57df\u90fd\u80fd\u76f4\u63a5\u652f\u6301\u5ba2\u6237\u6ee1\u610f\u5ea6--\u4ece\u7535\u8bdd\u547c\u53eb\u5230\u7535\u5b50\u90ae\u4ef6\u652f\u6301\u3001\u5373\u65f6\u804a\u5929\u5230\u73b0\u573a\u4e92\u52a8\uff0c\u4ee5\u53ca\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u7684\u53c2\u4e0e\u3002.<\/p>\n<p data-block-key=\"d1t7g\">\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u548c\u5e7f\u544a\u4e5f\u4f1a\u5f71\u54cd\u5ba2\u6237\u7684\u4f53\u9a8c\u3002\u65e0\u8bba\u60a8\u53d1\u5e03\u4ec0\u4e48\u5185\u5bb9\uff0c\u90fd\u9700\u8981\u63d0\u4f9b\u652f\u6301\u3001\u89e3\u51b3\u95ee\u9898\u5e76\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u51b3\u5b9a\u3002.<\/p>\n<p data-block-key=\"eqmrh\">\u503e\u542c\u5ba2\u6237\u7684\u610f\u89c1\u4e5f\u5f88\u5173\u952e\uff0c\u5c24\u5176\u662f\u5728\u4e2a\u6027\u5316\u65b9\u9762\u3002\u5728\u60a8\u7684\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u4e0a\u6536\u96c6\u53cd\u9988\u610f\u89c1\uff0c\u53d1\u9001\u8d2d\u4e70\u540e\u7535\u5b50\u90ae\u4ef6\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7559\u4e0b\u8bc4\u8bba\u7684\u7b80\u4fbf\u65b9\u6cd5\uff0c\u5e76\u901a\u8fc7\u76f8\u5173\u4fe1\u606f\u6d3b\u52a8\u91cd\u65b0\u5438\u5f15\u5ba2\u6237\u3002.<\/p>\n<p data-block-key=\"697rs\">\u8fd8\u6709--\u975e\u5e38\u91cd\u8981--\u522b\u5fd8\u4e86\u6309\u7167\u4ed6\u4eec\u544a\u8bc9\u4f60\u7684\u53bb\u505a\u3002.<\/p>\n<p data-block-key=\"d7mao\">\u65e0\u8bba\u4f55\u65f6\u6536\u96c6\u4fe1\u606f\uff0c\u8bf7\u8bb0\u4f4f\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/privacy-and-trust\/research-customer-privacy-practices\/\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u8005\u66f4\u52a0\u91cd\u89c6\u81ea\u5df1\u7684\u9690\u79c1<\/a>\u00a0\u4f60\u53ef\u80fd\u6ca1\u6709\u610f\u8bc6\u5230\u3002\u786e\u4fdd\u60a8\u83b7\u5f97\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/privacy-and-trust\/data-privacy-strategy\/\" target=\"_blank\" rel=\"noopener\">\u9690\u79c1\u6743\u7684\u57fa\u672c\u8981\u7d20<\/a>\u00a0\u6b63\u786e\u7684\u505a\u6cd5\u662f\uff0c\u901a\u8fc7\u900f\u660e\u3001\u6ce8\u91cd\u9690\u79c1\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u544a\u8bc9\u4eba\u4eec\u4e3a\u4ec0\u4e48\u8981\u6536\u96c6\u4ed6\u4eec\u7684 data\u3001\u6536\u96c6\u8fd9\u4e9b\u4fe1\u606f\u7684\u7528\u9014\uff0c\u4ee5\u53ca\u4ed6\u4eec\u80fd\u4ece\u4f60\u4eec\u90a3\u91cc\u5f97\u5230\u4ec0\u4e48\u56de\u62a5\u3002.<\/p>\n<p data-block-key=\"9rvo2\">\u4e3a\u4eba\u4eec\u63d0\u4f9b\u7ba1\u7406\u5176\u9690\u79c1\u6240\u9700\u7684\u5de5\u5177\uff0c\u4f8b\u5982\uff0c\u5141\u8bb8\u4ed6\u4eec\u9009\u62e9\u9000\u51fa data \u7684\u6536\u96c6\uff0c\u6216\u7f16\u8f91\u548c\u5ba1\u67e5\u4ed6\u4eec\u7684 data - \u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u8fd9\u6837\u505a\uff0c\u8fd9\u4e9b\u90fd\u662f\u503c\u5f97\u91c7\u7528\u7684\u826f\u597d\u505a\u6cd5\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2.\u5c06\u5728\u7ebf\u89c6\u56fe\u6269\u5c55\u5230\u79bb\u7ebf\u89c6\u56fe<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p data-block-key=\"e0f6j\">\u5728\u6570\u5b57\u4e16\u754c\u4e2d\uff0c\u4eba\u4eec\u5f88\u5bb9\u6613\u9677\u5165\u53ea\u5173\u6ce8\u5728\u7ebf\u8425\u9500\u7684\u601d\u7ef4\u5b9a\u52bf\uff0c\u4f46\u4e2a\u6027\u5316\u8425\u9500\u7684\u610f\u4e49\u8d8a\u6765\u8d8a\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u6570\u5b57\u8425\u9500\u3002.<\/p>\n<p data-block-key=\"au3vm\">\u5728\u4e0d\u4e45\u7684\u5c06\u6765\uff0c\u5546\u5e97\u548c\u73b0\u573a\u6d3b\u52a8\u4e5f\u53ef\u80fd\u88ab\u91cd\u65b0\u8bbe\u8ba1\uff0c\u53d8\u5f97\u66f4\u52a0\u4e2a\u6027\u5316\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u51fa\u53d1\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u975e\u5e38\u91cd\u8981\u3002.<\/p>\n<p data-block-key=\"efmjb\">\u6211\u4eec\u77e5\u9053\uff0c\u65e0\u8bba\u662f\u5728\u7ebf\u8fd8\u662f\u79bb\u7ebf\uff0c\u63d0\u4f9b\u6210\u529f\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\u7684\u6700\u4f73\u65b9\u5f0f\u5c31\u662f\u5b9e\u65f6\u4e86\u89e3\u5ba2\u6237\u3002\u8fd9\u610f\u5473\u7740\u8981\u91c7\u7528\u66f4\u5e7f\u6cdb\u3001\u66f4\u9ad8\u6548\u7684 data \u6536\u96c6\u548c\u4f7f\u7528\u601d\u7ef4\u3002.<\/p>\n<p data-block-key=\"7q5am\">\u5982\u679c\u60a8\u5df2\u7ecf\u62e5\u6709\u4e00\u4e2a\u4e30\u5bcc\u7684 first-party data \u8bb8\u53ef\u5e93\uff0c\u90a3\u4e48\u6295\u8d44\u4e00\u4e2a\u96c6\u4e2d\u5f0f\u7684\u00a0<a href=\"https:\/\/cloud.google.com\/solutions\/customer-data-platform\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6237-data platform\uff08CDP\uff09<\/a>.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"750\" title=\"3\u79cd\u65b9\u5f0f--\u8c37\u6b4c\uff5c3\u79cd\u601d\u7ef4\u8f6c\u53d8\uff0c\u5e2e\u52a9\u60a8\u7684\u54c1\u724c\u5efa\u7acb\u66f4\u5f3a\u5927\u7684\u4e2a\u6027\u5316\u57fa\u7840\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google.webp\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google.webp\" alt class=\"lazyload img-responsive wp-image-71694\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%27750%27%20viewBox%3D%270%200%201600%20750%27%3E%3Crect%20width%3D%271600%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google-200x94.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google-400x188.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google-600x281.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google-800x375.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google-1200x563.webp 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/3-ways-google.webp 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\"><p data-block-key=\"9amit\">\u4e0e\u4f20\u7edf\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u89e3\u51b3\u65b9\u6848\u4e0d\u540c\uff0cCDP\uff08\u5982\u00a0<a href=\"https:\/\/cloud.google.com\/solutions\/customer-data-platform\" target=\"_blank\" rel=\"noopener noreferrer\">\u8c37\u6b4c\u4e91\u7684 CDP<\/a>\u00a0- \u63d0\u4f9b\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/marketing-strategies\/automation\/how-ai-helps-marketers\/\" target=\"_blank\" rel=\"noopener\">\u4eba\u5de5\u667a\u80fd\u6280\u672f<\/a>\u00a0first-party data \u4ece\u5728\u7ebf\u548c\u79bb\u7ebf\u591a\u4e2a\u6765\u6e90\u6536\u96c6\u548c\u7edf\u4e00\u4fe1\u606f\u3002\u7136\u540e\uff0c\u5b83\u53ef\u4ee5\u5728\u4e00\u4e2a\u6570\u636e\u5e93\u4e2d\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u5efa\u7acb\u4e00\u4e2a\u5355\u4e00\u3001\u8fde\u8d2f\u3001\u5b8c\u6574\u7684\u89c6\u56fe\u3002\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/privacy-and-trust\/data-privacy-strategy\/\" target=\"_blank\" rel=\"noopener\">\u9690\u79c1\u5b89\u5168<\/a>\u00a0\u8fd9\u6837\uff0c\u8425\u9500\u4eba\u5458\u5c31\u53ef\u4ee5\u5229\u7528 data\uff0c\u5e2e\u52a9\u4ed6\u4eec\u521b\u5efa\u76f8\u5173\u7684\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n<p data-block-key=\"8hb19\">\u867d\u7136\u4e30\u5bcc\u7684 data \u548c\u5ba2\u6237 data platforms \u6570\u636e\u5e93\u80fd\u6781\u5927\u5730\u4fc3\u8fdb\u4e2a\u6027\u5316\u5de5\u4f5c\uff0c\u4f46\u5982\u679c\u60a8\u7684\u7ba1\u7406\u3001\u8425\u9500\u3001IT \u548c\u5de5\u7a0b\u56e2\u961f\u4e0d\u9075\u5faa\u76f8\u540c\u7684\u7406\u5ff5\u548c\u8425\u9500\u6280\u672f\u8def\u7ebf\u56fe\uff0c\u90a3\u4e48\u4e2a\u6027\u5316\u5de5\u4f5c\u5c31\u4e0d\u4f1a\u594f\u6548\u3002.<\/p>\n<p data-block-key=\"au8ub\">\u5728\u7406\u60f3\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u610f\u5473\u7740\u5171\u540c\u5f00\u53d1\u4f7f\u7528\u6848\u4f8b\u3001\u8ddf\u8e2a\u8bd5\u70b9\u6027\u80fd\u5e76\u6536\u96c6\u6807\u51c6\u548c\u7ecf\u9a8c\u6559\u8bad\u5e93\u3002\u8fd9\u8fd8\u610f\u5473\u7740\u786e\u4fdd\u60a8\u7684\u6280\u672f\u5806\u6808\u7cfb\u7edf--\u6784\u6210\u516c\u53f8\u5f00\u53d1\u751f\u6001\u7cfb\u7edf\u57fa\u77f3\u7684\u8f6f\u4ef6\u5e73\u53f0\u3001\u5de5\u5177\u3001\u670d\u52a1\u3001\u786c\u4ef6\u548c\u7f51\u7edc\u8bbe\u5907--\u80fd\u591f\u8ddf\u4e0a\u4e2a\u6027\u5316\u4f53\u9a8c\u6269\u5c55\u7684\u6b65\u4f10\u3002\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/privacy-and-trust\/marketing-playbook\/\" target=\"_blank\" rel=\"noopener\">\u4ee5\u4fdd\u62a4\u9690\u79c1\u7684\u65b9\u5f0f<\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">3.\u62e5\u62b1\u4eba\u4e0e\u4eba\u5de5\u667a\u80fd\u76f8\u7ed3\u5408\u7684\u601d\u7ef4\u6a21\u5f0f--\u5e76\u636e\u6b64\u8fdb\u884c\u62db\u8058<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p data-block-key=\"19d53\">\u5f53\u4eca\u7684\u751f\u6001\u7cfb\u7edf\u9700\u8981\u4e0d\u540c\u4e8e\u4f20\u7edf\u8425\u9500\u7684\u6280\u80fd\u7ec4\u5408\u3002.<\/p>\n<p data-block-key=\"5r4d7\">\u4f01\u4e1a\u9700\u8981 data \u79d1\u5b66\u5bb6\u548c\u5de5\u7a0b\u5e08\u6765\u6709\u6548\u7ba1\u7406\u5927\u91cf\u6d8c\u5165\u7684\u66f4\u590d\u6742\u7684\u6d88\u8d39 data\u3002\u4ed6\u4eec\u8fd8\u9700\u8981\u80fd\u591f\u5411\u6280\u672f\u548c\u4e1a\u52a1\u5229\u76ca\u76f8\u5173\u8005\u4f20\u8fbe\u76ee\u6807\u548c\u6210\u679c\u7684\u5206\u6790\u7ffb\u8bd1\u4eba\u5458\u3002.<\/p>\n<p data-block-key=\"c2o53\">\u968f\u7740\u4eba\u5de5\u667a\u80fd\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/marketing-strategies\/automation\/impact-of-ai\/\" target=\"_blank\" rel=\"noopener\">\u6784\u5efa\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848<\/a>\u00a0\u5728\u4f01\u4e1a\u5185\u90e8\uff0c\u54c1\u724c\u8fd8\u9700\u8981\u80fd\u591f\u8bbe\u8ba1\u548c\u7ba1\u7406\u63a8\u52a8\u4e2a\u6027\u5316\u6210\u529f\u6240\u9700\u7684\u7cfb\u7edf\u67b6\u6784\u7684\u521b\u9020\u6027\u95ee\u9898\u89e3\u51b3\u8005\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\"><blockquote>\n<p data-block-key=\"19d53\">\u9996\u5e2d data \u548c\u5206\u6790\u5b98\uff08CDAO\uff09\u6709\u52a9\u4e8e\u786e\u4fdd\u66f4\u5e7f\u6cdb\u7684\u56e2\u961f\u8c03\u6574\u7ee9\u6548\u6307\u6807\uff0c\u4ece\u800c\u4f7f\u6bcf\u4e2a\u4eba\u90fd\u671d\u7740\u76f8\u540c\u7684\u76ee\u6807\u52aa\u529b\u3002.<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-13\"><p data-block-key=\"jbj01\">\u6709\u9274\u4e8e\u6b64\uff0c\u4f01\u4e1a\u9886\u5bfc\u8005\u9700\u8981\u62db\u8058\u5177\u6709\u5927\u5c40\u89c2\u7684\u4e13\u4e1a\u4eba\u5458\u3002\u4f8b\u5982\uff0c\u9996\u5e2d data \u548c\u5206\u6790\u5b98\uff08CDAO\uff09\u3002.<\/p>\n<p data-block-key=\"8cib2\">Alexis Jean-Baptiste \u4e8e\u53bb\u5e74 11 \u6708\u52a0\u5165\u6b27\u83b1\u96c5\u4e2d\u4e1c\u5206\u516c\u53f8\uff0c\u62c5\u4efb CDAO\u3002\u4ed6\u8bf4\uff0c\u867d\u7136 CDAO \u7ba1\u7406 data \u548c\u5206\u6790\u4ee5\u53ca\u8de8\u804c\u80fd\u56e2\u961f\u5f88\u91cd\u8981\uff0c\u4f46\u8fd8\u6709\u66f4\u591a\u7684\u5de5\u4f5c\u8981\u505a\u3002\u4ed6\u4eec\u9700\u8981\u4e86\u89e3\u6700\u65b0\u7684\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/privacy-and-trust\/data-privacy-strategy\/\" target=\"_blank\" rel=\"noopener\">\u9690\u79c1<\/a>\u00a0\u8fd9\u4e9b\u90fd\u662f\u4e3a\u4e86\u8ba9\u5ba2\u6237\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002.<\/p>\n<p data-block-key=\"8bupd\">\u201c\u4e9a\u5386\u514b\u897f\u65af\u8bf4\uff1a\u201d\u6211\u4eec\u77e5\u9053\uff0c\u4e2a\u6027\u5316\u662f\u5efa\u7acb\u5728\u9ad8\u8d28\u91cf\u3001\u7b80\u6d01\u7684 data \u57fa\u7840\u4e4b\u4e0a\u7684\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u76ee\u6807\u7684\u9a71\u52a8\uff0c\u4e2a\u6027\u5316\u5c31\u6ca1\u6709\u4efb\u4f55\u610f\u4e49\u3002\u201cCDAO \u4e0d\u4ec5\u5173\u6ce8\u9690\u79c1\u5b89\u5168\u548c data-driven\u3002\u5b83\u4eec\u8fd8\u6709\u52a9\u4e8e\u786e\u4fdd\u66f4\u5e7f\u6cdb\u7684\u56e2\u961f\u8c03\u6574\u5176\u7ee9\u6548\u6307\u6807\uff0c\u4f7f\u6bcf\u4e2a\u4eba\u90fd\u671d\u7740\u76f8\u540c\u7684\u76ee\u6807\u52aa\u529b\u3002\u201d<\/p>\n<p data-block-key=\"djgo5\">\u4e9a\u5386\u514b\u897f\u65af\u8bf4\uff0c\u8981\u90e8\u7f72\u57fa\u7840\u6a21\u5757\uff0c\u4f7f\u9690\u79c1\u3001data-driven \u6587\u5316\u3001\u4eba\u5458\u3001data \u548c\u7ee9\u6548\u76ee\u6807\u5b8c\u5168\u4e00\u81f4\uff0c\u53ef\u80fd\u9700\u8981\u957f\u8fbe\u4e00\u5e74\u7684\u65f6\u95f4\u3002\u4f46\u662f\uff0c\u5982\u679c\u516c\u53f8\u5148\u4ece\u4f4e\u98ce\u9669\u7684\u9879\u76ee\u5165\u624b\uff0c\u5728\u516d\u4e2a\u6708\u5de6\u53f3\u5c31\u80fd\u5f00\u59cb\u770b\u5230\u8fd9\u79cd\u65b9\u6cd5\u5e26\u6765\u7684\u597d\u5904\u3002\u8fd9\u610f\u5473\u7740\u8981\u4ece\u80fd\u591f\u5feb\u901f\u4ea4\u4ed8\u7684\u9879\u76ee\u5165\u624b\uff0c\u5e86\u795d\u5c0f\u7684\u6210\u529f\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5728\u7b2c\u4e00\u4e2a\u6210\u529f\u6848\u4f8b\u7684\u57fa\u7840\u4e0a\u518d\u63a5\u518d\u5389\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u907f\u514d\u91cd\u8e48\u8986\u8f99<\/h3><\/div><div class=\"fusion-text fusion-text-14\"><p data-block-key=\"6t12q\">\u91cd\u62fe\u65e7\u6a21\u5f0f\u5f88\u5bb9\u6613\u3002\u4e0e\u66f4\u5e7f\u6cdb\u7684\u56e2\u961f\u5206\u4eab\u65b0\u7684\u65b9\u6cd5\u6216\u601d\u7ef4\u65b9\u5f0f\uff0c\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u60a8\u4fdd\u6301\u6b63\u786e\u7684\u65b9\u5411\uff0c\u8fd8\u80fd\u63d0\u9192\u4ed6\u4eec\u5728\u4f01\u4e1a\u4e2a\u6027\u5316\u6210\u529f\u4e2d\u626e\u6f14\u7684\u91cd\u8981\u89d2\u8272\u3002.<\/p>\n<p data-block-key=\"3rh5\">\u4e09\u4e2a\u7b80\u5355\u7684\u601d\u7ef4\u8f6c\u53d8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u54c1\u724c\u83b7\u5f97\u957f\u671f\u7684\u4e2a\u6027\u5316\u6210\u529f\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u4f18\u5148\u4e8e\u77ed\u671f\u76ee\u6807<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8d85\u8d8a\u4ec5\u5728\u7ebf\u7684\u4e2a\u6027\u5316\u65b9\u6cd5<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u62e5\u62b1\u4eba\u5de5\u667a\u80fd\u601d\u7ef4\uff0c\u5e76\u636e\u6b64\u8fdb\u884c\u62db\u8058<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-145\/future-of-marketing\/management-and-culture\/customer-centric-personalisation\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-15\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1201\" height=\"676\" title=\"\u7528\u8c37\u6b4c\u601d\u8003\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg\" alt class=\"lazyload img-responsive wp-image-71692\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271201%27%20height%3D%27676%27%20viewBox%3D%270%200%201201%20676%27%3E%3Crect%20width%3D%271201%27%20height%3D%27676%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-200x113.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-400x225.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-600x338.jpeg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-800x450.jpeg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg 1201w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1201px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-16\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a\uff08MENA\uff09\u7ea6\u6709\u4e09\u5206\u4e4b\u4e00\u7684\u9996\u5e2d\u8425\u9500\u5b98\u8868\u793a\uff0c\u4ed6\u4eec\u4eca\u5e74\u5c06\u5728\u4e2a\u6027\u5316\u65b9\u9762\u8fdb\u884c\u6295\u8d44\u3002.<\/p>","protected":false},"featured_media":71760,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035],"blog-language":[2991],"class_list":["post-71691","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/71691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/71760"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=71691"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=71691"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=71691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}