{"id":71764,"date":"2023-07-19T13:04:12","date_gmt":"2023-07-19T12:04:12","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=71764"},"modified":"2024-09-24T11:21:26","modified_gmt":"2024-09-24T10:21:26","slug":"cdp-is-the-key-unlocking-the-value-of-customer-data-in-banking-and-insurance","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/cdp-is-the-key-unlocking-the-value-of-customer-data-in-banking-and-insurance\/","title":{"rendered":"CDP \u662f\u5173\u952e\uff1a\u91ca\u653e\u94f6\u884c\u548c\u4fdd\u9669\u4e1a\u5ba2\u6237 Data \u7684\u4ef7\u503c"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/10\/athena-sharma.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u96c5\u5178\u5a1c-\u590f\u5c14\u9a6c<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u82f1\u56fd Artefact \u9ad8\u7ea7\u54a8\u8be2\u603b\u76d1<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/Chris-Thomson.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u514b\u91cc\u65af-\u6c64\u59c6\u68ee<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u5ba2\u6237\u603b\u76d1--\u6218\u7565\u8d22\u52a1\u4f1a\u8ba1\uff0c\u5728 Treasure Data<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p>\u5728\u5f53\u4eca data-driven \u4e16\u754c\uff0c\u5ba2\u6237 data \u5df2\u6210\u4e3a\u5404\u884c\u5404\u4e1a\u4f01\u4e1a\u7684\u6218\u7565\u8d44\u4ea7\u3002\u5c24\u5176\u662f\u96f6\u552e\u94f6\u884c\u548c\u4fdd\u9669\u516c\u53f8\uff0c\u5728\u6709\u6548\u5229\u7528\u5ba2\u6237 data \u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u548c\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u65b9\u9762\u9762\u4e34\u7740\u72ec\u7279\u7684\u6311\u6218\u3002\u76d1\u7ba1\u3001\u98ce\u9669\u548c\u5408\u89c4\u538b\u529b\u8fdb\u4e00\u6b65\u52a0\u5267\u4e86\u5ba2\u6237 data \u6c11\u4e3b\u5316\u7684\u6311\u6218\uff0c\u4f7f\u672c\u53ef\u4fc3\u8fdb\u4e1a\u52a1\u5927\u5e45\u589e\u957f\u7684\u56e0\u7d20\u53d8\u6210\u4e86\u9700\u8981\u7ba1\u7406\u7684\u53e6\u4e00\u5c42\u590d\u6742\u56e0\u7d20\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5171\u540c\u7684 FSI \u6311\u6218\u548c\u72ec\u7279\u7684\u89e3\u51b3\u65b9\u6848<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6ca1\u6709\u5355\u4e00\u7684\u5ba2\u6237\u89c6\u89d2<\/strong>:\u96f6\u552e\u94f6\u884c\u548c\u4fdd\u9669\u516c\u53f8\u7ecf\u5e38\u4ece\u4e0d\u540c\u7684\u6765\u6e90\u6536\u96c6\u5927\u91cf\u7684\u5ba2\u6237 data \u4fe1\u606f\uff0c\u4ece\u800c\u5f62\u6210\u5404\u81ea\u4e3a\u653f\u7684 data \u4fe1\u606f\u5b64\u5c9b\u3002\u8fd9\u4e9b\u5b64\u5c9b\u963b\u788d\u4e86\u5bf9\u5ba2\u6237\u7684\u5168\u9762\u4e86\u89e3\uff0c\u9650\u5236\u4e86\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u548c\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u7684\u80fd\u529b\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Data \u5b89\u5168\u4e0e\u5408\u89c4<\/strong>:\u91d1\u878d\u670d\u52a1\u5fc5\u987b\u9075\u5b88\u4e25\u683c\u7684\u6cd5\u89c4\uff0c\u5fc5\u987b\u4fdd\u62a4\u5ba2\u6237\u7684 data\u3002\u5728\u7ef4\u62a4 data \u5b89\u5168\u6027\u7684\u540c\u65f6\u786e\u4fdd\u5408\u89c4\u6027\u662f\u4e00\u9879\u590d\u6742\u4e14\u8d44\u6e90\u5bc6\u96c6\u578b\u7684\u5de5\u4f5c\uff0c\u5c24\u5176\u662f\u5728\u5904\u7406\u591a\u4e2a data \u6765\u6e90\u548c\u7cfb\u7edf\u65f6\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6709\u9650\u7684\u76f8\u5173\u6d3b\u52a8<\/strong>:\u4f20\u7edf\u7cfb\u7edf\u5f80\u5f80\u65e0\u6cd5\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5b9e\u65f6\u6d1e\u5bdf\u529b\u548c\u4e2a\u6027\u5316\u53c2\u4e0e\u673a\u4f1a\u3002\u96f6\u552e\u94f6\u884c\u548c\u4fdd\u9669\u516c\u53f8\u96be\u4ee5\u63d0\u4f9b\u53ca\u65f6\u548c\u4e0e\u5177\u4f53\u60c5\u51b5\u76f8\u5173\u7684\u901a\u4fe1\uff0c\u4ece\u800c\u9519\u5931\u4e86\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u63a8\u52a8\u6536\u5165\u589e\u957f\u7684\u673a\u4f1a\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p>\u8fd9\u5c31\u662f <a href=\"https:\/\/www.treasuredata.com\/\" target=\"_blank\" rel=\"noopener\"><strong>\u73cd\u5b9d Data<\/strong> <\/a>\u548c <strong><a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u5ba2\u6237 Data \u5e73\u53f0<\/strong> (CDP) \u89e3\u51b3\u65b9\u6848\u7684\u4ecb\u5165\uff0c\u4e3a\u53d1\u6398\u5927\u91cf\u5ba2\u6237 data \u9690\u85cf\u7684\u4ef7\u503c\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u6f5c\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6211\u4eec\u7684 CDP \u89e3\u51b3\u65b9\u6848\u91ca\u653e\u91d1\u878d\u670d\u52a1\u4ef7\u503c\u7684 5 \u79cd\u65b9\u5f0f<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><div class=\"quote\">\n<p>\u53ef\u5feb\u901f\u4ea4\u4ed8\u7684\u4e1a\u52a1\u4ef7\u503c\u662f Treasure Data \u548c Artefact CDP \u4ea7\u54c1\u7684\u6838\u5fc3\u3002\u6211\u4eec\u4e0d\u4ec5\u4ec5\u662f\u53e6\u4e00\u5bb6\u6280\u672f\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\uff0c\u6211\u4eec\u5f15\u4ee5\u4e3a\u8c6a\u7684\u662f\uff0c\u6211\u4eec\u6709\u80fd\u529b\u5728\u6700\u521d\u7684 100 \u5929\u5185\uff0c\u901a\u8fc7 data \u9a71\u52a8\u7684\u4e1a\u52a1\u7528\u4f8b\u6765\u5c55\u793a\u6211\u4eec CDP \u7684\u4ef7\u503c\uff0c\u540c\u65f6\u4e0e\u60a8\u73b0\u6709\u7684 IT \u57fa\u7840\u8bbe\u65bd\u65e0\u7f1d\u96c6\u6210\uff0c\u5e76\u5728\u60a8\u7684\u7ec4\u7ec7\u5185\u5b9e\u73b0\u7528\u6237\u65c5\u7a0b\u3002.<\/p>\n<p>\u7edf\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\u6216\u5ba2\u6237 360 \u662f\u6211\u4eec\u5b9e\u73b0\u5404\u79cd\u4f7f\u7528\u6848\u4f8b\u7684\u5173\u952e\u7b2c\u4e00\u6b65\u3002Treasure Data CDP \u4f5c\u4e3a\u4e00\u4e2a\u4e2d\u592e\u5b58\u50a8\u5e93\uff0c\u6574\u5408\u4e86\u6765\u81ea\u4ea4\u6613\u8bb0\u5f55\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u7f51\u7edc\u4e92\u52a8\u548c\u547c\u53eb\u4e2d\u5fc3\u65e5\u5fd7\u7b49\u5404\u79cd\u6765\u6e90\u7684\u5ba2\u6237 data\u3002\u901a\u8fc7\u6574\u5408\u548c\u7edf\u4e00\u8fd9\u4e9b data\uff0c\u96f6\u552e\u94f6\u884c\u548c\u4fdd\u9669\u516c\u53f8\u53ef\u4ee5\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684 360 \u5ea6\u89c6\u56fe\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u6df1\u5165\u7684\u6d1e\u5bdf\u529b\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u8ba4\u4e3a\u5bf9\u96f6\u552e\u94f6\u884c\u548c\u4fdd\u9669\u4e1a\u6700\u6709\u4ef7\u503c\u7684 5 \u5927\u4f7f\u7528\u6848\u4f8b\u3002.<\/p>\n<\/div>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4e2a\u6027\u5316\u548c\u7ec6\u5206<\/strong>:\u6211\u4eec\u7684 CDP \u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u7684\u6700\u5927\u4f18\u52bf\u662f\u80fd\u591f\u4e2a\u6027\u5316\u60a8\u7684\u4ea7\u54c1\uff0c\u66f4\u597d\u5730\u7ec6\u5206\u60a8\u7684\u5ba2\u6237\uff0c\u4ece\u800c\u6709\u9488\u5bf9\u6027\u5730\u5f00\u5c55\u9500\u552e\u548c\u8425\u9500\u6d3b\u52a8\uff0c\u8fd9\u5c06\u5bf9\u6700\u9ad8\u6536\u5165\u4ea7\u751f\u5207\u5b9e\u800c\u76f4\u63a5\u7684\u5f71\u54cd\u3002  \u901a\u8fc7\u5168\u9762\u4e86\u89e3\u6bcf\u4f4d\u5ba2\u6237\u7684\u4ea4\u6613\u5386\u53f2\u3001\u504f\u597d\u548c\u884c\u4e3a\u6a21\u5f0f\uff0c\u6211\u4eec\u7684 CDP \u89e3\u51b3\u65b9\u6848\u53ef\u5e2e\u52a9\u60a8\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u3001\u4ea7\u54c1\u4f9b\u5e94\u548c\u5b9a\u4ef7\u7b56\u7565\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u83b7\u53d6\u7387\u548c\u5ba2\u6237\u4fdd\u7559\u7387\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b\uff1a<\/b> \u6211\u4eec\u80fd\u591f\u6df1\u5165\u6d1e\u5bdf\u4ece\u521d\u6b21\u63a5\u89e6\u5230\u8f6c\u6362\u53ca\u4ee5\u540e\u7684\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u3002\u901a\u8fc7\u5bf9\u591a\u4e2a\u63a5\u89e6\u70b9\u7684\u5ba2\u6237\u4e92\u52a8\u8fdb\u884c\u6620\u5c04\u548c\u5206\u6790\uff0c\u96f6\u552e\u94f6\u884c\u548c\u4fdd\u9669\u4f9b\u5e94\u5546\u53ef\u4ee5\u627e\u51fa\u75db\u70b9\u3001\u74f6\u9888\u548c\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002\u8fd9\u6709\u52a9\u4e8e\u4f18\u5316\u6d41\u7a0b\u3001\u7b80\u5316\u5165\u804c\u4f53\u9a8c\u548c\u63d0\u5347\u5ba2\u6237\u670d\u52a1\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u6539\u8fdb\u4ea4\u53c9\u9500\u552e\u548c\u5411\u4e0a\u9500\u552e\uff1a<\/b> \u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u6709\u52a9\u4e8e\u6839\u636e\u5ba2\u6237\u884c\u4e3a\u548c\u504f\u597d\u8bc6\u522b\u4ea4\u53c9\u9500\u552e\u548c\u8ffd\u52a0\u9500\u552e\u673a\u4f1a\u3002\u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u7684\u91d1\u878d\u9700\u6c42\u3001\u751f\u6d3b\u4e8b\u4ef6\u548c\u4ea4\u6613\u5386\u53f2\uff0c\u94f6\u884c\u548c\u4fdd\u9669\u4f9b\u5e94\u5546\u53ef\u4ee5\u5728\u9002\u5f53\u7684\u65f6\u5019\u63d0\u4f9b\u76f8\u5173\u7684\u9644\u52a0\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u8fd9\u4e0d\u4ec5\u80fd\u589e\u52a0\u6bcf\u4f4d\u5ba2\u6237\u7684\u6536\u5165\uff0c\u8fd8\u80fd\u52a0\u5f3a\u6574\u4f53\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><b>\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u4e0e\u9632\u6b62\u5ba2\u6237\u6d41\u5931\uff1a<\/b> \u6211\u4eec\u5e2e\u52a9 CDP \u7528\u6237\u51c6\u786e\u8bc4\u4f30\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLV)\u3002\u901a\u8fc7\u5206\u6790\u5ba2\u6237 data\uff0c\u5305\u62ec\u4ea7\u751f\u7684\u6536\u5165\u3001\u4ea7\u54c1\u4f7f\u7528\u60c5\u51b5\u548c\u6d41\u5931\u884c\u4e3a\uff0c\u94f6\u884c\u53ef\u4ee5\u8bc6\u522b\u9ad8\u4ef7\u503c\u5ba2\u6237\uff0c\u5e76\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u4fdd\u7559\u7b56\u7565\u3002\u8fd9\u6837\uff0c\u94f6\u884c\u5c31\u80fd\u6709\u6548\u5206\u914d\u8d44\u6e90\uff0c\u96c6\u4e2d\u7cbe\u529b\u4ece\u957f\u671f\u5ba2\u6237\u5173\u7cfb\u4e2d\u83b7\u53d6\u6700\u5927\u4ef7\u503c\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u98ce\u9669\u8bc4\u4f30\u4e0e\u5408\u89c4\u6027\uff1a<\/b> \u901a\u8fc7\u6574\u5408\u548c\u5206\u6790\u4e0e\u4fe1\u7528\u5ea6\u3001\u4ea4\u6613\u6a21\u5f0f\u548c\u5916\u90e8\u98ce\u9669\u6307\u6807\u76f8\u5173\u7684 data\uff0c\u94f6\u884c\u53ef\u4ee5\u66f4\u51c6\u786e\u5730\u8bc4\u4f30\u5ba2\u6237\u98ce\u9669\u72b6\u51b5\u3002\u8fd9\u6709\u52a9\u4e8e\u505a\u51fa\u660e\u667a\u7684\u8d37\u6b3e\u51b3\u7b56\uff0c\u964d\u4f4e\u8fdd\u7ea6\u7387\uff0c\u5e76\u786e\u4fdd\u9075\u5b88\u53cd\u6d17\u94b1\uff08AML\uff09\u548c\u4e86\u89e3\u5ba2\u6237\uff08KYC\uff09\u6cd5\u89c4\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e0b\u4e00\u6b65\u8be5\u600e\u4e48\u505a\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u5728\u5f53\u4eca\u590d\u6742\u7684\u5e02\u573a\u73af\u5883\u4e2d\uff0c\u5ba2\u6237 data \u662f\u63a8\u52a8\u4e1a\u52a1\u6210\u679c\u548c\u4fdd\u6301\u7ade\u4e89\u529b\u7684\u5f15\u64ce\u3002\u6211\u4eec\u4e45\u7ecf\u8003\u9a8c\u7684 CDP \u4ea7\u54c1\u53ef\u4ee5\u8ba9\u60a8\u83b7\u5f97\u6b63\u786e\u7684\u5ba2\u6237 data \u6d1e\u5bdf\u529b\uff0c\u4ece\u800c\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3001\u6536\u5165\u589e\u957f\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<p>\u662f\u4ec0\u4e48\u8ba9\u6211\u4eec\u4e0e\u4f17\u4e0d\u540c\uff1f\u6211\u4eec\u5982\u4f55\u878d\u5165\u60a8\u72ec\u7279\u7684\u751f\u6001\u7cfb\u7edf\uff1f\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u4eec\u5c06\u5982\u4f55\u5e2e\u52a9\u60a8\u63ed\u5f00\u5ba2\u6237 data \u6311\u6218\u7684\u795e\u79d8\u9762\u7eb1\u5e76\u5c55\u793a\u76f4\u63a5\u7684\u5546\u4e1a\u4ef7\u503c\uff1f\u8bf7\u8054\u7cfb\u6211\u4eec\uff0c\u4ece\u4e2a\u6027\u5316\u89d2\u5ea6\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u60a8\u52a0\u901f\u4ef7\u503c\u521b\u9020\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u5f53\u4eca\u7684data-driven\u65f6\u4ee3\uff0c\u5ba2\u6237data\u5df2\u6210\u4e3a\u5404\u884c\u4e1a\u4f01\u4e1a\u7684\u6218\u7565\u8d44\u4ea7\u3002\u96f6\u552e\u94f6\u884c\u548c\u2026\u2026<\/p>","protected":false},"featured_media":71765,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,21930],"blog-language":[2991],"class_list":["post-71764","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-finance","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/71764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/71765"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=71764"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=71764"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=71764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}