{"id":72965,"date":"2023-08-23T16:06:11","date_gmt":"2023-08-23T15:06:11","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=72965"},"modified":"2024-09-20T17:45:59","modified_gmt":"2024-09-20T16:45:59","slug":"maximising-peak-season-success-expert-tips-for-managing-travel-ppc-campaigns","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/maximising-peak-season-success-expert-tips-for-managing-travel-ppc-campaigns\/","title":{"rendered":"\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u65fa\u5b63\u6210\u529f\u7387\uff1a\u7ba1\u7406\u65c5\u6e38 PPC \u8425\u9500\u6d3b\u52a8\u7684\u4e13\u5bb6\u6280\u5de7"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u7231\u5fb7\u534e-\u5fb7\u65af\u7279\u96f7\u59c6<\/h3><\/div>

\u82f1\u56fd Artefact PPC \u603b\u76d1<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5728\u5145\u6ee1\u6d3b\u529b\u7684\u6570\u5b57\u5e7f\u544a\u4e16\u754c\u91cc\uff0c\u65fa\u5b63\u5728\u51b3\u5b9a\u4e1a\u52a1\u6210\u8d25\u7684\u8fc7\u7a0b\u4e2d\u8d77\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002\u5bf9\u4e8e\u65c5\u6e38\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u5c31\u50cf\u70ed\u95f9\u7684\u6d77\u6ee8\u590f\u65e5\u9910\u5385\u4e00\u6837\uff0c\u590f\u5b63\u9ad8\u5cf0\u671f\u4e5f\u662f\u4e00\u4e2a\u51b3\u5b9a\u6210\u8d25\u7684\u673a\u4f1a\u3002\u5728 Artefact \u7684\u5e2e\u52a9\u4e0b\uff0c\u6211\u6709\u5e78\u534f\u52a9\u9876\u7ea7\u65c5\u6e38\u5e7f\u544a\u5546\u6e21\u8fc7\u4e86\u8fd9\u4e00\u5173\u952e\u65f6\u671f\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u4e0e\u60a8\u5206\u4eab\u5b9d\u8d35\u7684\u89c1\u89e3\u548c\u9ad8\u62db\uff0c\u5e2e\u52a9\u60a8\u6709\u6548\u7ba1\u7406\u60a8\u7684 PPC \u8425\u9500\u6d3b\u52a8\uff0c\u5e76\u53d6\u5f97\u51fa\u8272\u7684\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u63d0\u793a 1\uff1a\u9884\u8ba2\u4e0e\u62b5\u8fbe - \u4e86\u89e3\u52a8\u6001\u53d8\u5316\uff1a<\/h2><\/div>

\u5728\u6df1\u5165\u7814\u7a76\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u4e4b\u524d\uff0c\u5fc5\u987b\u638c\u63e1\u9884\u8ba2\u4e0e\u5230\u8fbe\u7684\u6982\u5ff5\u3002\u5728\u65c5\u6e38\u884c\u4e1a\uff0c\u9884\u8ba2\u901a\u5e38\u662f\u5728\u5b9e\u9645\u65c5\u884c\u65e5\u671f\u4e4b\u524d\u63d0\u524d\u5f88\u957f\u65f6\u95f4\u8fdb\u884c\u7684\u3002\u8fd9\u79cd\u533a\u522b\u5bf9\u4e8e\u51c6\u786e\u89c4\u5212\u9ad8\u5cf0\u671f\u6218\u7565\u81f3\u5173\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u5ba2\u6237\u53ef\u80fd\u4f1a\u63d0\u524d\u51e0\u4e2a\u6708\u9884\u8ba2\u4e00\u4ef7\u5168\u5305\u7684\u5ea6\u5047\u5957\u9910\uff0c\u4f46\u4ed6\u4eec\u7684\u5b9e\u9645\u65c5\u884c\u65e5\u671f\u53ef\u80fd\u5b9a\u5728 7 \u6708\u6216 8 \u6708\u3002\u4e3a\u4e86\u8c03\u6574\u9884\u7b97\u5206\u914d\uff0c\u907f\u514d\u9519\u5931\u826f\u673a\uff0c\u5728\u5236\u5b9a\u6218\u7565\u65f6\u5e94\u540c\u65f6\u8003\u8651\u9884\u8ba2\u9ad8\u5cf0\u548c\u62b5\u8fbe\u9ad8\u5cf0\u3002.<\/p>\n<\/div>

\u6280\u5de7 2\uff1a\u8bbe\u8ba1\u6709\u6548\u7684\u6d3b\u52a8\u7ed3\u6784\uff1a<\/h2><\/div>

\u60a8\u7684 PPC \u8d26\u6237\u7ed3\u6784\u5e94\u53cd\u6620\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u548c\u76ee\u7684\u3002\u9488\u5bf9\u7279\u5b9a\u7684\u5ba2\u6e90\u5e02\u573a\u548c\u76ee\u7684\u5730\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\uff0c\u4f7f\u60a8\u80fd\u591f\u5bf9\u652f\u51fa\u8fdb\u884c\u5fae\u8c03\u5e76\u8ddf\u8e2a\u7ee9\u6548\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u6316\u6398\u5173\u952e\u65c5\u6e38\u901a\u9053\u4e2d\u672a\u5229\u7528\u7684\u9884\u7b97\u6f5c\u529b\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u7ade\u4e89\u6001\u52bf\u3002\u8bf7\u8bb0\u4f4f\uff0c\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u8d26\u6237\u53ef\u4ee5\u4fc3\u8fdb\u4f18\u5316\u7684\u7075\u6d3b\u6027\uff0c\u5e76\u5141\u8bb8 data-driven \u51b3\u7b56\u3002.<\/p>\n<\/div>

\u6280\u5de7 3\uff1a\u5229\u7528\u9ad8\u7ea7\u6d1e\u5bdf\u529b\u63d0\u5347\u7ade\u4ef7\u7b56\u7565\uff1a<\/h2><\/div>

\u867d\u7136\u6807\u51c6\u7ade\u4ef7\u7b56\u7565\u662f\u57fa\u7840\uff0c\u4f46\u6df1\u5165\u7814\u7a76\u9ad8\u7ea7\u7b56\u7565\u53ef\u4e3a\u60a8\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002\u901a\u8fc7\u4f7f\u7528\u76f8\u5173\u7684 first-party audience data \u53e0\u52a0\u8425\u9500\u6d3b\u52a8\u6765\u589e\u5f3a\u60a8\u7684\u7ade\u4ef7\u7b56\u7565\u3002\u8fd9\u79cd\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\u529b\u4e3a\u667a\u80fd\u7ade\u4ef7\u7b97\u6cd5\u63d0\u4f9b\u4e86\u7ec6\u81f4\u5165\u5fae\u7684\u4e1a\u52a1\u80cc\u666f\u3002\u667a\u80fd\u7ade\u4ef7\u7cfb\u7edf\u5584\u4e8e\u5206\u6790\u4e0a\u4e0b\u6587\u4fe1\u53f7\uff0c\u4f46\u5f80\u5f80\u65e0\u6cd5\u4e00\u773c\u8bc6\u522b\u51fa\u7ecf\u5e38\u51fa\u5dee\u7684\u65c5\u5ba2\u3002\u901a\u8fc7\u6574\u5408\u7ec6\u5206\u7684 audience data \u5e76\u901a\u8fc7 API \u4e0e\u4ee5\u4e0b\u7cfb\u7edf\u5171\u4eab \u8c37\u6b4c\u5e7f\u544a\u3001,<\/a> \u4f60\u53ef\u4ee5\u5c06\u7b97\u6cd5\u80fd\u529b\u548c\u5546\u4e1a\u654f\u9510\u5ea6\u6709\u6548\u5730\u878d\u5408\u5728\u4e00\u8d77\u3002.<\/p>\n<\/div>

\u79d8\u8bc0 4\uff1a\u8ffd\u6c42\u5353\u8d8a\u7f16\u8f91\uff0c\u4f20\u9012\u6709\u5f71\u54cd\u529b\u7684\u4fe1\u606f\uff1a<\/h2><\/div>

\u5353\u8d8a\u7684\u7f16\u8f91\u80fd\u529b\u662f\u5b8c\u5584\u5e7f\u544a\u5f3a\u5ea6\u548c\u4fe1\u606f\u4f20\u9012\u7684\u6807\u5fd7\uff0c\u4ece\u800c\u4e0e\u60a8\u7684 audience \u4ea7\u751f\u5171\u9e23\u3002\u5e7f\u544a\u5f3a\u5ea6\u4ece \u201c\u5dee \u201d\u5230 \u201c\u4f18\u201d\uff0c\u8861\u91cf\u60a8\u7684\u5e7f\u544a\u4e0e\u8c37\u6b4c\u6700\u4f73\u5b9e\u8df5\u7684\u543b\u5408\u7a0b\u5ea6\u3002\u867d\u7136\u9075\u5b88\u5173\u952e\u5b57\u610f\u56fe\u548c\u76f8\u5173\u6807\u9898\u662f\u57fa\u7840\uff0c\u4f46\u6ce8\u5165 \u201c\u590f\u65e5 \u201d\u4e3b\u9898\u6807\u9898\u548c\u72ec\u7279\u7684\u63cf\u8ff0\u53ef\u4ee5\u8ba9\u60a8\u7684\u5e7f\u544a\u4e0e\u4f17\u4e0d\u540c\u3002\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u8d23\u4efb\u641c\u7d22\u5e7f\u544a\u683c\u5f0f\u5141\u8bb8\u81ea\u52a8\u6d4b\u8bd5\u7ec4\u5408\u4ee5\u4f18\u5316\u6027\u80fd\u3002\u6b64\u5916\uff0cGoogle \u5728\u7f16\u8f91\u8bc4\u4f30\u4e2d\u52a0\u5165\u4e86\u56fe\u7247\u6269\u5c55\uff0c\u8fd9\u5f3a\u8c03\u4e86\u4f7f\u7528\u8ff7\u4eba\u7684\u590f\u5b63\u89c6\u89c9\u6548\u679c\u6765\u5237\u65b0\u8fd9\u4e9b\u6269\u5c55\u7684\u5fc5\u8981\u6027\u3002.<\/p>\n<\/div>

\u7ed3\u8bba<\/h2><\/div>

\u968f\u7740\u65c5\u6e38\u4e1a\u590f\u5b63\u65fa\u5b63\u7684\u4e34\u8fd1\uff0c\u5229\u7528 PPC \u8425\u9500\u6d3b\u52a8\u7684\u529b\u91cf\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5b9e\u65bd\u8fd9\u4e9b\u4e13\u5bb6\u63d0\u793a\uff0c\u60a8\u53ef\u4ee5\u9a7e\u9a6d\u590d\u6742\u7684\u9884\u8ba2\u4e0e\u5230\u8fbe\u60c5\u51b5\uff0c\u521b\u5efa\u6218\u7565\u6027\u8425\u9500\u6d3b\u52a8\u7ed3\u6784\uff0c\u4e3a\u7ade\u4ef7\u7b56\u7565\u6ce8\u5165\u5148\u8fdb\u7684\u6d1e\u5bdf\u529b\uff0c\u5e76\u5b9e\u73b0\u5353\u8d8a\u7684\u4fe1\u606f\u7f16\u8f91\u3002\u5982\u679c\u60a8\u60f3\u5728\u8fd9\u4e2a\u5b63\u8282\u5145\u5206\u53d1\u6325\u6570\u5b57\u8425\u9500\u7684\u6f5c\u529b\uff0c\u6211\u4eec\u7684\u56e2\u961f\u5c06\u4e3a\u60a8\u63d0\u4f9b\u4ee5\u4e0b\u5e2e\u52a9 Artefact<\/a> \u82f1\u56fd\u5728\u6b64\u63d0\u4f9b\u514d\u8d39\u54a8\u8be2\u3002\u8054\u7cfb\u6211\u4eec hello-uk@artefact.com<\/a>, \u6211\u4eec\u53ef\u4ee5\u4e00\u8d77\u5c06\u60a8\u7684\u65fa\u5b63\u4e1a\u7ee9\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u5206\u4eab\u4e00\u4e9b\u6781\u5177\u4ef7\u503c\u7684\u89c1\u89e3\u548c\u5b9e\u7528\u6280\u5de7\uff0c\u5e2e\u52a9\u60a8\u6709\u6548\u7ba1\u7406PPC\u5e7f\u544a\u7cfb\u5217\uff0c\u5e76\u53d6\u5f97\u5353\u8d8a\u7684\u6210\u679c\u3002.<\/p>","protected":false},"featured_media":72966,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999,21937],"blog-language":[2991],"class_list":["post-72965","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-category-tourism-travel-transportation","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/72965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/72966"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=72965"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=72965"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=72965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}