{"id":73108,"date":"2023-08-24T08:38:57","date_gmt":"2023-08-24T07:38:57","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=73108"},"modified":"2024-09-20T17:45:59","modified_gmt":"2024-09-20T16:45:59","slug":"full-funnel-data-driven-digital-advertising-a-comprehensive-guide","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/full-funnel-data-driven-digital-advertising-a-comprehensive-guide\/","title":{"rendered":"\u5168\u6e20\u9053 Data \u9a71\u52a8\u7684\u6570\u5b57\u5e7f\u544a\uff1a\u7efc\u5408\u6307\u5357"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/bernalhead.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u8d1d\u5c14\u7eb3\u5c14-\u9a6c\u624e\u4f0a\u62c9<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u82f1\u56fd Artefact \u9ad8\u7ea7\u4ed8\u8d39\u5a92\u4f53\u603b\u76d1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u5e7f\u544a\u4e1a\u53d1\u751f\u4e86\u7ffb\u5929\u8986\u5730\u7684\u53d8\u5316\u3002\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c SA360 \u7b49\u5e73\u53f0\u91cd\u65b0\u5b9a\u4e49\u4e86\u5546\u4e1a\u6c9f\u901a\u3002\u5168\u6e20\u9053\u6218\u7565\u5f15\u5bfc\u5ba2\u6237\u7684\u8d2d\u4e70\u4e4b\u65c5\u3002\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5728\u5851\u9020\u672a\u6765\u5e7f\u544a\u4e2d\u7684\u4f5c\u7528\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5e7f\u544a\u7684\u6570\u5b57\u5316\u8f6c\u578b<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u6570\u5b57\u521b\u65b0\u65f6\u4ee3\uff0c\u5e7f\u544a\u4e1a\u7684\u683c\u5c40\u6b63\u5728\u53d1\u751f\u5de8\u53d8\u3002\u968f\u7740\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c\u5148\u8fdb\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u7684\u5174\u8d77\uff0c\u5982 SA360 \u548c <a href=\"https:\/\/advertising.amazon.com\/en-gb\/solutions\/products\/amazon-dsp\" target=\"_blank\" rel=\"noopener\">\u4e9a\u9a6c\u900a DSP<\/a>, \u76ee\u524d\uff0c\u4f01\u4e1a\u6b63\u5728\u91cd\u65b0\u5b9a\u4e49\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\u65b9\u5f0faudience\u3002  \u5168\u6e20\u9053\u6218\u7565\u662f\u8fd9\u4e00\u6f14\u53d8\u7684\u6838\u5fc3\uff0c\u5b83\u662f\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u6574\u4e2a\u8d2d\u4e70\u65c5\u7a0b\u7684\u84dd\u56fe\u3002\u4f46\u8981\u771f\u6b63\u53d1\u6325\u5176\u6f5c\u529b\uff0c\u5c31\u5fc5\u987b\u4e86\u89e3\u5e02\u573a\u5bf9\u8bdd\u7684\u672c\u8d28\u3001\u5fae\u5999\u8425\u9500\u7684\u6280\u5de7\u4ee5\u53ca\u4ed8\u8d39\u5a92\u4f53\u5e7f\u544a\u4e0d\u53ef\u5426\u8ba4\u7684\u5f71\u54cd\u529b\u3002\u968f\u7740\u6211\u4eec\u7684\u6df1\u5165\u7814\u7a76\uff0c\u6211\u4eec\u8fd8\u5c06\u63a2\u8ba8\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5728\u5851\u9020\u672a\u6765\u5e7f\u544a\u4e2d\u7684\u65b0\u5174\u4f5c\u7528\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5168\u6e20\u9053\u6218\u7565\u5bfc\u822a<\/h2><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7ed8\u5236\u5ba2\u6237\u6570\u5b57\u65c5\u7a0b\u56fe<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u73b0\u4ee3\u6570\u5b57\u5e7f\u544a\u7684\u6838\u5fc3\u662f \"AIDA \u6a21\u578b\"\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e45\u7ecf\u8003\u9a8c\u7684\u6846\u67b6\uff0c\u4ee3\u8868\u4e86 \"\u6ce8\u610f\"\u3001\"\u5174\u8da3\"\u3001\"\u6b32\u671b \"\u548c \"\u884c\u52a8\"\u3002\u8be5\u6a21\u578b\u4e0d\u4ec5\u5212\u5206\u4e86\u6d88\u8d39\u8005\u5728\u8003\u8651\u8d2d\u4e70\u65f6\u6240\u7ecf\u5386\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u4e5f\u662f\u4f01\u4e1a\u7684\u6218\u7565\u57fa\u7840\u3002\u901a\u8fc7\u4e86\u89e3\u4ece\u6700\u521d\u7684\u5173\u6ce8\u706b\u82b1\u5230\u6700\u7ec8\u7684\u8d2d\u4e70\u884c\u52a8\u7684\u6bcf\u4e2a\u9636\u6bb5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u91cf\u8eab\u5b9a\u5236\u81ea\u5df1\u7684\u6218\u7565\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u53c2\u4e0e\u6570\u5b57\u5bf9\u8bdd<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5e02\u573a\u5df2\u4ece\u9759\u6001\u63a8\u9500\u8f6c\u53d8\u4e3a\u52a8\u6001\u5bf9\u8bdd\u3002\u4ece\u6700\u521d\u7684\u641c\u7d22\u67e5\u8be2\u5230\u8d2d\u4e70\u540e\u7684\u53cd\u9988\uff0c\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u662f\u53cc\u5411\u4ea4\u6d41\u7684\u673a\u4f1a\u3002\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u8981\u79ef\u6781\u503e\u542c\u5e76\u5229\u7528 1P data \u7b56\u7565\u6765\u5b9a\u5236\u4fe1\u606f\uff0c\u786e\u4fdd\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u5171\u9e23\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff0c\u8fd8\u80fd\u786e\u4fdd\u8425\u9500\u771f\u6b63\u50cf\u662f\u4e00\u573a\u6709\u4ef7\u503c\u7684\u5bf9\u8bdd\uff0c\u800c\u4e0d\u662f\u5355\u65b9\u9762\u7684\u63a8\u9500\u3002\u968f\u7740\u5bf9\u8bdd\u7684\u5c55\u5f00\uff0c\u9002\u5f53\u7684\u8861\u91cf\u53d8\u5f97\u81f3\u5173\u91cd\u8981\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u5b9e\u65f6\u53cd\u9988\u8c03\u6574\u548c\u5b8c\u5584\u6218\u7565\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5728 Data \u9a71\u52a8\u7684\u65f6\u4ee3\u8fdb\u884c\u590d\u6742\u800c\u7cbe\u51c6\u7684\u8425\u9500<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u8fd9\u4e2a\u4fe1\u606f\u6cdb\u6ee5\u7684\u4e16\u754c\uff0c\u6d88\u8d39\u8005\u9700\u8981\u7684\u662f\u771f\u6b63\u7684\u3001\u975e\u4fb5\u5165\u6027\u7684\u8425\u9500\uff0c\u201c\u8425\u9500\u611f\u89c9\u4e0d\u50cf\u662f\u8425\u9500\u201d\u30021P data \u7684\u91cd\u8981\u6027\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7\uff0c\u56e0\u4e3a\u5b83\u80fd\u786e\u4fdd\u4fe1\u606f\u7684\u76f8\u5173\u6027\uff0c\u4f7f\u5176\u4e0e\u76ee\u6807 audience \u4ea7\u751f\u6df1\u523b\u7684\u5171\u9e23\u3002\u8fd9\u7a81\u51fa\u8868\u660e\uff0c\u5185\u5bb9\u4e0d\u4ec5\u8981\u6709\u6559\u80b2\u6027\u548c\u4fe1\u606f\u6027\uff0c\u8fd8\u8981\u6709\u771f\u5b9e\u611f\u3002\u968f\u7740\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6210\u4e3a\u4e00\u79cd\u6f5c\u5728\u7684\u6760\u6746\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u7cbe\u5fc3\u5236\u4f5c\u65e2\u76f8\u5173\u53c8\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u4ed8\u8d39\u6570\u5b57\u5e7f\u544a\u7684\u529b\u91cf<\/h3><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4ed8\u8d39\u6570\u5b57\u5e7f\u544a\uff0c\u5c24\u5176\u662f SA360\u3001Amazon DSP\u3001DV360\u3001Facebook Ads Manager\u3001Google Ads\u3001Twitter Ad Platform \u548c The Trade Desk \u7b49\u5e73\u53f0\u4e0a\u7684\u4ed8\u8d39\u6570\u5b57\u5e7f\u544a\uff0c\u662f\u5168\u6e20\u9053\u65b9\u6cd5\u7684\u57fa\u77f3\u3002\u8fd9\u4e9b\u5e73\u53f0\u4ee5\u53ca\u7528\u4e8e\u518dtargeting\u7684Criteo\u3001\u7528\u4e8e\u539f\u751f\u5e7f\u544a\u7684Outbrain\u548c\u7528\u4e8eB2B targeting\u7684LinkedIn\u7b49\u5de5\u5177\uff0c\u4e3a\u5404\u4e2a\u9636\u6bb5\u7684audience\u63d0\u4f9b\u4e86\u5404\u79cd\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4ece\u5c55\u793a\u5e7f\u544a\u7684\u5e7f\u9614\u8986\u76d6\u9762\u5230\u7279\u5b9a\u5e73\u53f0 targeting \u7684\u7cbe\u786e\u6027\uff0c\u518d\u5230 YouTube \u7b49\u5e73\u53f0\u4e0a\u89c6\u9891\u5e7f\u544a\u7684\u521b\u610f\u6f5c\u529b\uff0c\u5404\u79cd\u53ef\u80fd\u6027\u90fd\u975e\u5e38\u5e7f\u6cdb\uff0c\u5e76\u80fd\u9002\u5e94\u5404\u79cd\u8425\u9500\u76ee\u6807\u3002.<\/p>\n<p>\u7136\u800c\uff0c\u6211\u4eec\u5fc5\u987b\u8ba4\u8bc6\u5230\uff0c\u5e76\u975e\u6240\u6709\u7684\u5de5\u5177\u548c\u5e73\u53f0\u90fd\u9002\u5408\u6bcf\u5bb6\u4f01\u4e1a\u3002\u4f01\u4e1a\u5fc5\u987b\u6839\u636e\u81ea\u8eab\u7684\u72ec\u7279\u9700\u6c42\u3001\u9884\u7b97\u548c\u76ee\u6807\uff0c\u8c28\u614e\u9009\u62e9\u548c\u8c03\u6574\u6280\u672f\u3002\u8981\u8861\u91cf\u8fd9\u4e9b\u7b56\u7565\u7684\u6548\u679c\uff0c\u9002\u5f53\u7684\u8861\u91cf\u662f\u6700\u91cd\u8981\u7684\uff0cGA4\u3001CM360 \u548c\u4e9a\u9a6c\u900a\u5e7f\u544a\u670d\u52a1\u5668\u7b49\u5e73\u53f0\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u6d1e\u5bdf\u529b\uff0c\u53ef\u786e\u4fdd\u8425\u9500\u5de5\u4f5c\u65e2\u6709\u5f71\u54cd\u529b\u53c8\u7b26\u5408\u6210\u672c\u6548\u76ca\u3002\u901a\u8fc7\u6839\u636e\u4e1a\u52a1\u76ee\u6807\u9009\u62e9\u5e7f\u544a\u6280\u672f\u5e76\u6301\u7eed\u76d1\u63a7\u6027\u80fd\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f18\u5316\u5176\u5e7f\u544a\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u6f0f\u6597\u89e3\u7801\uff1a\u7b56\u7565\u3001\u5de5\u5177\u548c\u6218\u672f<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u4ece\u8ba4\u77e5\u5230\u8f6c\u5316\u7684\u6f0f\u6597\u9636\u6bb5\u5404\u4e0d\u76f8\u540c\uff0c\u56e0\u6b64\u9700\u8981\u9488\u5bf9\u6bcf\u4e2a\u9636\u6bb5\u7684\u72ec\u7279\u9700\u6c42\u91c7\u53d6\u591a\u65b9\u9762\u7684\u65b9\u6cd5\u3002\u6bcf\u4e2a\u9636\u6bb5\u90fd\u9700\u8981\u7279\u5b9a\u7684\u6218\u7565\u3001\u5de5\u5177\u548c\u6218\u672f\u3002\u4f8b\u5982\uff0c\u5728\u8ba4\u77e5\u9636\u6bb5\uff0c\u7a0b\u5e8f\u5316\u5c55\u793a\u5e7f\u544a\u53ef\u4ee5\u5de7\u5999\u5730\u4ecb\u7ecd\u60a8\u7684\u54c1\u724c\uff0c\u800c\u5728\u8003\u8651\u9636\u6bb5\u5219\u53ef\u4ee5\u5229\u7528 YouTube \u7b49\u5e73\u53f0\u4e0a\u7684\u89c6\u9891\u5e7f\u544a\u6765\u5206\u4eab\u66f4\u6df1\u5165\u7684\u89c1\u89e3\u3002\u968f\u7740\u6f5c\u5728\u5ba2\u6237\u8d8a\u6765\u8d8a\u63a5\u8fd1\u505a\u51fa\u51b3\u5b9a\uff0c\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u6216\u5f71\u54cd\u8005\u8425\u9500\u53ef\u4ee5\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002\u901a\u8fc7\u6574\u5408 1P Data \u7b56\u7565\uff08\u5982 retargeting\uff09\uff0c\u4e2a\u6027\u5316\u548c\u7cbe\u51c6\u5316\u7684\u6f5c\u529b\u5f97\u5230\u4e86\u653e\u5927\uff0c\u786e\u4fdd\u4fe1\u606f\u4e0e\u76ee\u6807 audience \u4ea7\u751f\u6df1\u523b\u5171\u9e23\u3002DV360 \u7b49\u5e73\u53f0\u63d0\u4f9b\u5730\u7406\u5b9a\u5411 DOOH \u6d3b\u52a8\u7b49\u529f\u80fd\uff0c\u4f7f\u57fa\u4e8e\u4f4d\u7f6e\u7684\u5e7f\u544a\u6210\u4e3a\u73b0\u5b9e\u3002\u4e0e\u6b64\u76f8\u53cd\uff0c\u4e9a\u9a6c\u900a DSP \u4e3a\u7ec6\u5206\u5e02\u573a\uff0c\u5c24\u5176\u662f Twitch \u7b49\u5e73\u53f0\u4e0a\u7684\u5e74\u8f7b audience \u6253\u5f00\u4e86\u5927\u95e8\u3002\u56e0\u6b64\uff0c\u5e73\u53f0\u7684\u9009\u62e9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6218\u672f\u51b3\u5b9a\uff0c\u5b83\u8fd8\u53cd\u6620\u4e86\u54c1\u724c\u7684\u8eab\u4efd\u3001\u4ef7\u503c\u89c2\u53ca\u5176\u76ee\u6807\u4eba\u7fa4\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8bf7\u6ce8\u610f<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p>\u53d1\u73b0\u9636\u6bb5\u3002\u5728\u8fd9\u4e00\u521d\u59cb\u9636\u6bb5\uff0c\u4e3b\u8981\u76ee\u6807\u662f\u5438\u5f15 audience \u7684\u6ce8\u610f\u529b\uff0c\u8ba9\u4ed6\u4eec\u4e86\u89e3\u54c1\u724c\u6216\u4ea7\u54c1\u3002\u5e7f\u6cdb\u7684\u5bf9\u8bdd\u548c\u5e02\u573a\u8c03\u7814\u6709\u52a9\u4e8e\u8861\u91cf\u5e02\u573a\u5174\u8da3\uff0c\u786e\u5b9a\u6f5c\u5728\u5ba2\u6237\u7fa4\u3002\u5185\u5bb9\u8d77\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\uff1b\u5185\u5bb9\u4e30\u5bcc\u7684\u535a\u5ba2\u3001\u5f15\u4eba\u5165\u80dc\u7684\u4ecb\u7ecd\u89c6\u9891\u3001\u5f15\u4eba\u5165\u80dc\u7684\u4fe1\u606f\u56fe\u8868\u548c\u4e92\u52a8\u95ee\u7b54\u90fd\u53ef\u4ee5\u7528\u6765\u6559\u80b2\u548c\u6fc0\u53d1\u597d\u5947\u5fc3\uff0c\u800c\u4e0d\u662f\u516c\u5f00\u63a8\u9500\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u901a\u8fc7 DV360 \u6216 MediaMath \u7b49\u5e73\u53f0\u6295\u653e\u7684\u7a0b\u5e8f\u5316\u5c55\u793a\u5e7f\u544a\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u5728\u7ebf\u884c\u4e3a\u3001\u5174\u8da3\u548c\u4eba\u53e3\u7edf\u8ba1\u5b66\u7279\u5f81\uff0c\u5e7f\u6cdb\u6492\u7f51\uff0ctargeting \u7528\u6237\u3002YouTube\u3001cTV \u751a\u81f3 TikTok \u7b49\u5e73\u53f0\u4e0a\u7684\u89c6\u9891\u5e7f\u544a\u53ef\u4ee5\u76f4\u89c2\u5730\u4ecb\u7ecd\u54c1\u724c\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u5c24\u5176\u662f\u5728\u8f85\u4ee5\u5f15\u4eba\u5165\u80dc\u7684\u53d9\u8ff0\u65f6\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u5982 Facebook\u3001Instagram \u548c Twitter\uff0c\u63d0\u4f9b\u8d5e\u52a9\u5e16\u5b50\u548c\u6545\u4e8b\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u65e0\u7f1d\u6574\u5408\u5230\u7528\u6237\u7684\u63a8\u9001\u4e2d\u3002\u8fd9\u4e9b\u5e73\u53f0\u5e9e\u5927\u7684\u7528\u6237\u7fa4\u4f7f\u5176\u6210\u4e3a\u63a5\u89e6\u4e0d\u540c\u7528\u6237\u7684\u7406\u60f3\u5e73\u53f0\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u539f\u751f\u5e7f\u544a\u5e73\u53f0\uff08\u5982 Taboola \u6216 Outbrain\uff09\u5141\u8bb8\u54c1\u724c\u5c06\u5176\u5185\u5bb9\u4ee5\u4e00\u79cd\u4e0e\u7f51\u7ad9\u5e38\u89c4\u5185\u5bb9\u76f8\u878d\u5408\u7684\u683c\u5f0f\u6295\u653e\u5230\u70ed\u95e8\u7f51\u7ad9\u4e0a\uff0c\u4ece\u800c\u786e\u4fdd\u65e0\u5e72\u6270\u7684\u7528\u6237\u4f53\u9a8c\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6b64\u5916\uff0c\u901a\u8fc7 DV360 \u7b49\u5e73\u53f0\u5f00\u5c55\u6709\u5730\u57df\u9488\u5bf9\u6027\u7684 DOOH\uff08\u6570\u5b57\u6237\u5916\uff09\u6d3b\u52a8\uff0c\u53ef\u4ee5\u5728\u7279\u5b9a\u5730\u70b9\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u65e0\u8bba\u662f\u7e41\u534e\u7684\u5e02\u4e2d\u5fc3\u8fd8\u662f\u5b81\u9759\u7684\u6d77\u6ee8\u5c0f\u9547\u3002\u9274\u4e8e\u64ad\u5ba2\u7684\u65e5\u76ca\u6d41\u884c\uff0c\u64ad\u5ba2\u5e7f\u544a\u4e5f\u53ef\u4ee5\u6210\u4e3a\u4e00\u79cd\u6218\u7565\u9009\u62e9\uff0c\u5c06\u54c1\u724c\u4ecb\u7ecd\u7ed9\u53d7\u4f17\u548c\u53c2\u4e0e\u5ea6\u9ad8\u7684 audience \u7528\u6237\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\"><p>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u5173\u6ce8\u9636\u6bb5\u7684\u5173\u952e\u5728\u4e8e\u5e7f\u6492\u7f51\uff0c\u5229\u7528\u5404\u79cd\u5185\u5bb9\u7c7b\u578b\u548c\u5e73\u53f0\u7684\u7ec4\u5408\u6765\u786e\u4fdd\u6700\u5927\u7684\u53ef\u89c1\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5229\u606f<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p>\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u5df2\u7ecf\u8d85\u8d8a\u4e86\u5355\u7eaf\u7684\u8ba4\u77e5\uff0c\u5f00\u59cb\u79ef\u6781\u5bfb\u6c42\u6709\u5173\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u66f4\u591a\u4fe1\u606f\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u5c06\u6700\u521d\u7684\u5174\u8da3\u8f6c\u5316\u4e3a\u771f\u6b63\u7684\u8003\u8651\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Retargeting \u548c\u518d\u8425\u9500\uff1a\u5229\u7528 Meta Ads Manager \u548c Google Ads \u7b49\u5e73\u53f0\uff0c\u54c1\u724c\u53ef\u4ee5\u5efa\u7acb\u9ad8\u7ea7 retargeting \u8425\u9500\u6d3b\u52a8\u3002\u8fd9\u4e9b\u8425\u9500\u6d3b\u52a8\u4f1a\u5411\u5df2\u7ecf\u4e0e\u54c1\u724c\u5e7f\u544a\u6709\u8fc7\u4e92\u52a8\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\uff0c\u5982\u70b9\u51fb Youtube \u5e7f\u544a\u6216\u89c2\u770b\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u6cd5\uff0c\u54c1\u724c\u53ef\u4ee5\u521b\u5efa\u4e00\u7cfb\u5217\u5e7f\u544a\uff0c\u5411\u6f5c\u5728\u5ba2\u6237\u8bb2\u8ff0\u4e00\u4e2a\u6545\u4e8b\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1aMailchimp \u6216 HubSpot \u7b49\u5de5\u5177\u53ef\u7528\u4e8e\u5411\u611f\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u4e2a\u6027\u5316\u7684\u7535\u5b50\u90ae\u4ef6\u5e8f\u5217\u3002\u8fd9\u4e9b\u7535\u5b50\u90ae\u4ef6\u53ef\u4ee5\u5206\u4eab\u72ec\u5bb6\u5185\u5bb9\u3001\u7279\u522b\u4f18\u60e0\u6216\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e92\u52a8\u5de5\u5177\uff1aOutgrow \u6216 Typeform \u7b49\u5e73\u53f0\u5141\u8bb8\u54c1\u724c\u521b\u5efa\u4e92\u52a8\u6d4b\u9a8c\u3001\u8ba1\u7b97\u5668\u6216\u8c03\u67e5\u3002\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u5438\u5f15\u7528\u6237\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e2a\u6027\u5316\u5efa\u8bae\uff0c\u5e76\u6536\u96c6\u6709\u5173\u4ed6\u4eec\u559c\u597d\u548c\u9700\u6c42\u7684\u4fe1\u606f\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u641c\u7d22\u5f15\u64ce\u8425\u9500 (SEM)\uff1a\u8c37\u6b4c\u5e7f\u544a\uff08Google Ads\uff09\u8d85\u8d8a\u4e86\u6807\u51c6\u641c\u7d22\u5e7f\u544a\u7684\u8303\u7574\uff0c\u4e3a\u7535\u5b50\u5546\u52a1\u54c1\u724c\u91cf\u8eab\u5b9a\u5236\u4e86\u8d2d\u7269\u5e7f\u544a\uff0c\u786e\u4fdd\u5728\u6f5c\u5728\u5ba2\u6237\u8d2d\u4e70\u65f6\u5c55\u793a\u4ea7\u54c1\u3002\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u901a\u7528\u641c\u7d22\u5e7f\u544a\u4e5f\u5f88\u91cd\u8981\u3002\u5c3d\u7ba1\u5fc5\u5e94\u5e7f\u544a\u7684\u5e02\u573a\u4efd\u989d\u53ef\u80fd\u5c0f\u4e8e\u8c37\u6b4c\uff0c\u4f46\u5b83\u4ecd\u7136\u662f targeting \u7279\u5b9a\u5173\u952e\u5b57\u7684\u91cd\u8981\u5e73\u53f0\u3002\u540c\u6837\uff0c\u4e9a\u9a6c\u900a\u8d5e\u52a9\u5e7f\u544a\u4e3a\u4f01\u4e1a\uff08\u5c24\u5176\u662f\u4e9a\u9a6c\u900a\u4e0a\u7684\u4f01\u4e1a\uff09\u63d0\u4f9b\u4e86\u4e00\u4e2a\u76f4\u63a5\u5411\u8d2d\u7269\u8005\u5c55\u793a\u5176\u4ea7\u54c1\u7684\u5e73\u53f0\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\uff1aLinkedIn \u7b49\u5e73\u53f0\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e B2B \u54c1\u724c\u800c\u8a00\uff0c\u53ef\u4ee5\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u3002\u8d5e\u52a9\u5e16\u5b50\u3001\u6295\u7968\u3001\u751a\u81f3\u4e92\u52a8\u95ee\u7b54\u73af\u8282\u90fd\u80fd\u4fc3\u8fdb\u66f4\u6df1\u5165\u7684\u53c2\u4e0e\uff0c\u5e76\u89e3\u51b3\u5177\u4f53\u7684\u7591\u95ee\u6216\u95ee\u9898\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8054\u76df\u8425\u9500\u548c\u5f71\u54cd\u8005\u8425\u9500\uff1a\u4e0e\u884c\u4e1a\u5f71\u54cd\u8005\u6216\u535a\u4e3b\u5408\u4f5c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5229\u7528\u5df2\u6709\u7684 audiences \u3002\u53ef\u4ee5\u5229\u7528 ShareASale \u7b49\u5e73\u53f0\u8fdb\u884c\u8054\u76df\u8425\u9500\uff0c\u6216\u5229\u7528 AspireIQ \u7b49\u5e73\u53f0\u5efa\u7acb\u5f71\u54cd\u8005\u4f19\u4f34\u5173\u7cfb\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u804a\u5929\u673a\u5668\u4eba\u548c\u5ba2\u6237\u652f\u6301\uff1aIntercom \u6216 Drift \u7b49\u5de5\u5177\u53ef\u4e3a\u8bbf\u95ee\u7f51\u7ad9\u7684\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u5b9e\u65f6\u5e2e\u52a9\uff0c\u56de\u7b54\u95ee\u9898\u5e76\u5f15\u5bfc\u4ed6\u4eec\u8bbf\u95ee\u76f8\u5173\u8d44\u6e90\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u89c6\u9891\u5185\u5bb9\uff1a\u9664\u4e86\u4ecb\u7ecd\u6027\u89c6\u9891\u5916\uff0cYouTube \u6216 Vimeo \u7b49\u5e73\u53f0\u8fd8\u53ef\u4ee5\u63d0\u4f9b\u4ea7\u54c1\u6f14\u793a\u3001\u6559\u7a0b\u6216\u884c\u4e1a\u4e13\u5bb6\u8bbf\u8c08\uff0c\u8ba9\u6f5c\u5728\u5ba2\u6237\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u54c1\u724c\u4ea7\u54c1\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-12\"><p>\u5728\u5174\u8da3\u9636\u6bb5\uff0c\u5173\u952e\u5728\u4e8e\u4e3a\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u4ed6\u4eec\u6240\u9700\u7684\u8d44\u6e90\u548c\u4e92\u52a8\uff0c\u4f7f\u5176\u66f4\u63a5\u8fd1\u8d2d\u4e70\u51b3\u7b56\u3002\u54c1\u724c\u7684\u5b9a\u4f4d\u4e0d\u5e94\u53ea\u662f\u5356\u5bb6\uff0c\u800c\u5e94\u662f\u503c\u5f97\u4fe1\u8d56\u7684\u987e\u95ee\uff0c\u5728\u6bcf\u4e00\u4e2a\u63a5\u89e6\u70b9\u90fd\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u613f\u671b<\/h3><\/div><div class=\"fusion-text fusion-text-13\"><p>\u5728\u5ba2\u6237\u5373\u5c06\u505a\u51fa\u51b3\u5b9a\u7684\u5173\u952e\u65f6\u523b\uff0c\u7a81\u51fa\u6211\u4eec\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7279\u8272\u975e\u5e38\u91cd\u8981\u3002\u6211\u4eec\u5e94\u8be5\u4f7f\u7528\u660e\u786e\u7684\u7b56\u7565\u548c\u5de5\u5177\u6765\u652f\u6301\u4ed6\u4eec\u4e0d\u65ad\u589e\u957f\u7684\u5174\u8da3\u3002.<\/p>\n<p>1.\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\uff1aMailchimp\u3001HubSpot \u6216 SendinBlue \u7b49\u5de5\u5177\u5141\u8bb8\u54c1\u724c\u53d1\u9001\u5b9a\u5236\u7535\u5b50\u90ae\u4ef6\u3002\u5176\u4e2d\u53ef\u5305\u62ec<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u72ec\u5bb6\u4f18\u60e0\u6216\u6298\u6263\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u57fa\u4e8e\u6d4f\u89c8\u5386\u53f2\u7684\u63a8\u8350.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u9884\u89c8\u5373\u5c06\u63a8\u51fa\u7684\u4ea7\u54c1\u6216\u529f\u80fd\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-14\"><p>2.\u7a81\u51fa\u7684\u4ea7\u54c1\u5c55\u793a\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e9a\u9a6c\u900a\u8d5e\u52a9\u5e7f\u544a\uff1a\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u5e7f\u544a\u6765\u7a81\u51fa\u4ea7\u54c1\uff0c\u786e\u4fdd\u7528\u6237\u5728\u6d4f\u89c8\u7c7b\u4f3c\u5546\u54c1\u65f6\u80fd\u770b\u5230\u8fd9\u4e9b\u4ea7\u54c1\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u9700\u6c42\u751f\u6210\u5e7f\u544a\uff08\u524d\u8eab\u4e3a\u53d1\u73b0\u5e7f\u544a\uff09\uff1a\u8fd9\u4e9b\u5e7f\u544a\u53ef\u5728\u8c37\u6b4c\u7b49\u5e73\u53f0\u4e0a\u4f7f\u7528\uff0c\u8ba9\u54c1\u724c\u4ee5\u89c6\u89c9\u5438\u5f15\u4eba\u7684\u65b9\u5f0f\u5c55\u793a\u5176\u4ea7\u54c1\uff0c\u5728\u7528\u6237\u6d4f\u89c8\u5176 feed \u6216\u63a2\u7d22\u76f8\u5173\u5185\u5bb9\u65f6\u63a5\u89e6\u5230\u4ed6\u4eec\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-15\"><p>3.\u5f71\u54cd\u8005\u4f19\u4f34\u5173\u7cfb\uff1a\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5408\u4f5c\uff0c\u5c24\u5176\u662f\u5728 Instagram \u6216 TikTok \u7b49\u5e73\u53f0\u4e0a\u5408\u4f5c\uff0c\u53ef\u63d0\u4f9b\u4ee5\u4e0b\u597d\u5904\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u771f\u5b9e\u7684\u8ba4\u53ef\u548c\u8bc4\u8bba\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63a5\u89e6\u8303\u56f4\u66f4\u5e7f\u6216\u5229\u57fa audience\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5438\u5f15\u4eba\u7684\u5185\u5bb9\uff0c\u5728\u771f\u5b9e\u751f\u6d3b\u573a\u666f\u4e2d\u5c55\u793a\u4ea7\u54c1\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-16\"><p>4.\u4ee4\u4eba\u4fe1\u670d\u7684\u5185\u5bb9\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5ba2\u6237\u8bc4\u4ef7\uff1a\u5728\u54c1\u724c\u7f51\u7ad9\u4e0a\u5c55\u793a\u771f\u5b9e\u7684\u5ba2\u6237\u4f53\u9a8c\u53ef\u4ee5\u63d0\u4f9b\u793e\u4f1a\u8bc1\u660e\u5e76\u5efa\u7acb\u4fe1\u4efb\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8be6\u7ec6\u7684\u4ea7\u54c1\u8bc4\u8bba\uff1a\u53ef\u4ee5\u5229\u7528 YouTube \u6216\u535a\u5ba2\u7b49\u5e73\u53f0\u5206\u4eab\u6df1\u5ea6\u8bc4\u8bba\u3001\u5f00\u7bb1\u6216\u6559\u7a0b\uff0c\u7a81\u51fa\u4ea7\u54c1\u7684\u4f18\u70b9\u548c\u529f\u80fd\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-17\"><p>5.Retargeting \u5e7f\u544a\u7cfb\u5217\uff1a\u53ef\u4ee5\u5229\u7528 Google Ads \u6216 Meta Ads Manager \u7b49\u5de5\u5177\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-7 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u9192\u7528\u6237\u4e4b\u524d\u5bf9\u5176\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5c55\u793a\u4e92\u8865\u4ea7\u54c1\u6216\u670d\u52a1\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u4f9b\u9650\u65f6\u4f18\u60e0\uff0c\u9f13\u52b1\u8d2d\u4e70\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-18\"><p>\u901a\u8fc7\u7efc\u5408\u8fd0\u7528\u8fd9\u4e9b\u7b56\u7565\u548c\u5de5\u5177\uff0c\u54c1\u724c\u53ef\u4ee5\u6709\u6548\u5730\u70b9\u71c3\u6b32\u671b\u4e4b\u706b\uff0c\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u63a5\u8fd1\u8f6c\u5316\u70b9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u884c\u52a8<\/h3><\/div><div class=\"fusion-text fusion-text-19\"><p>\u6b64\u65f6\uff0c\u5174\u8da3\u4f1a\u8f6c\u5316\u4e3a\u5b9e\u9645\u6210\u679c\u3002\u6211\u4eec\u5e94\u8be5\u4f7f\u7528\u6709\u52a9\u4e8e\u4fc3\u6210\u9500\u552e\u7684\u7b56\u7565\u548c\u5de5\u5177\uff0c\u540c\u65f6\u4e0e\u5ba2\u6237\u5efa\u7acb\u6301\u4e45\u7684\u5173\u7cfb\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u503c\u5f97\u601d\u8003\u7684\u91cd\u8981\u65b9\u6cd5\uff1a<\/p>\n<p>1.\u70b9\u51fb\u4ed8\u8d39\uff08PPC\uff09\u5e7f\u544a\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-8 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Performance Max\uff1aGoogle Ads \u5de5\u5177\uff0c\u7528\u4e8e\u5728\u5404\u79cd Google \u5e73\u53f0\u4e0a\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\uff0c\u786e\u4fdd\u5b9e\u73b0\u6700\u5927\u7684\u53ef\u89c1\u6027\u548c\u8f6c\u5316\u7387\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u54c1\u724c\u641c\u7d22\u6d3b\u52a8\uff1a\u8fd9\u4e9b PPC \u54c1\u724c\u5173\u952e\u5b57\u5177\u6709\u5f88\u9ad8\u7684\u641c\u7d22\u610f\u5411\u6027\uff0c\u56e0\u6b64\u5bf9\u7535\u5b50\u5546\u52a1\u516c\u53f8\u6765\u8bf4\u5f88\u5bb9\u6613\u83b7\u80dc\u3002\u6b63\u786e\u5b9a\u4f4d\u8fd9\u4e9b\u5173\u952e\u5b57\uff0c\u60a8\u5c31\u4f1a\u770b\u5230\u6210\u679c\u7eb7\u81f3\u6c93\u6765\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e9a\u9a6c\u900a\u8d5e\u52a9\u5e7f\u544a\uff1a\u5bf9\u4e8e\u4e9a\u9a6c\u900a\u4e0a\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5e7f\u544a\u53ef\u4ee5\u5728\u7528\u6237\u5904\u4e8e\u8d2d\u4e70\u5fc3\u7406\u65f6\u63d0\u9ad8\u4ea7\u54c1\u77e5\u540d\u5ea6\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-20\"><p>2.\u4f18\u5316\u7ed3\u8d26\u4f53\u9a8c\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-9 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u51cf\u5c11\u8d2d\u7269\u8f66\u653e\u5f03\u7387\uff0c\u5982\u4e00\u952e\u7ed3\u8d26\u6216\u8bbf\u5ba2\u7ed3\u8d26\uff1b\u4ee5\u53ca\u5b89\u5168\u7684\u652f\u4ed8\u7f51\u5173\uff1aStripe \u6216 PayPal \u7b49\u5de5\u5177\u53ef\u786e\u4fdd\u4ea4\u6613\u5b89\u5168\uff0c\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-21\"><p>3.\u5fe0\u8bda\u8ba1\u5212\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-10 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>LoyaltyLion \u6216 Smile.io\uff1a\u9664\u5176\u4ed6\u5916\uff0c\u8fd9\u4e9b\u5e73\u53f0\u5141\u8bb8\u54c1\u724c\u5efa\u7acb\u5956\u52b1\u5236\u5ea6\uff0c\u4e3a\u91cd\u590d\u8d2d\u4e70\u3001\u63a8\u8350\u6216\u5176\u4ed6\u53c2\u4e0e\u63d0\u4f9b\u79ef\u5206\u6216\u6298\u6263\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4f1a\u5458\u4e13\u4eab\u4f18\u60e0\uff1a\u4e3a\u4f1a\u5458\u63d0\u4f9b\u7279\u522b\u4f18\u60e0\u6216\u63d0\u524d\u4f7f\u7528\u6743\uff0c\u53ef\u4ee5\u523a\u6fc0\u56de\u5934\u5ba2\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-22\"><p>4.\u8d2d\u4e70\u540e\u652f\u6301\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-11 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5373\u65f6\u804a\u5929\u5de5\u5177\uff1aIntercom \u6216 Drift \u7b49\u5e73\u53f0\u53ef\u63d0\u4f9b\u5373\u65f6\u7684\u8d2d\u4e70\u540e\u652f\u6301\uff0c\u89e3\u51b3\u4efb\u4f55\u7591\u95ee\u6216\u95ee\u9898\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u53cd\u9988\u8c03\u67e5\uff1a\u53ef\u4ee5\u4f7f\u7528 SurveyMonkey \u6216 Typeform \u7b49\u5de5\u5177\u6765\u6536\u96c6\u5ba2\u6237\u53cd\u9988\uff0c\u8fd9\u4e0d\u4ec5\u80fd\u63d0\u4f9b\u6d1e\u5bdf\u529b\uff0c\u8fd8\u80fd\u8ba9\u5ba2\u6237\u611f\u53d7\u5230\u81ea\u5df1\u7684\u4ef7\u503c\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-23\"><p>5.Retargeting \u7528\u4e8e\u8ffd\u52a0\u9500\u552e\u6216\u4ea4\u53c9\u9500\u552e\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-12 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8c37\u6b4c\u5e7f\u544a\u6216 Meta \u5e7f\u544a\u7ba1\u7406\u5668\uff1aRetargeting \u8425\u9500\u6d3b\u52a8\u53ef\u4ee5\u5411\u5ba2\u6237\u4ecb\u7ecd\u8865\u5145\u4ea7\u54c1\u6216\u9ad8\u7ea7\u7248\u672c\uff0c\u9f13\u52b1\u5ba2\u6237\u8ffd\u52a0\u8d2d\u4e70\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\uff1aMailchimp \u7b49\u5de5\u5177\u53ef\u4ee5\u6839\u636e\u4ee5\u5f80\u7684\u8d2d\u4e70\u8bb0\u5f55\u53d1\u9001\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u63a8\u8350\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-24\"><p>6.\u8054\u5c5e\u8425\u9500\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-13 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u901a\u8fc7\u4e0e\u8054\u5c5e\u4f1a\u5458\u5408\u4f5c\uff0c\u54c1\u724c\u53ef\u4ee5\u4e3a\u4fc3\u8fdb\u9500\u552e\u63d0\u4f9b\u4f63\u91d1\uff0c\u65e0\u9700\u524d\u671f\u5e7f\u544a\u8d39\u7528\u5373\u53ef\u6269\u5927\u5f71\u54cd\u529b\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-25\"><p>\u901a\u8fc7\u7cbe\u5fc3\u7b56\u5212\u6218\u7565\u548c\u4f7f\u7528\u6b63\u786e\u7684\u5de5\u5177\uff0c\u54c1\u724c\u4e0d\u4ec5\u80fd\u5b9e\u73b0\u9500\u552e\uff0c\u8fd8\u80fd\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u8861\u91cf\u6210\u529f\uff1a\u6700\u7ec8\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-26\"><p>\u6ca1\u6709\u8bc4\u4f30\uff0c\u4efb\u4f55\u6218\u7565\u90fd\u662f\u4e0d\u5b8c\u6574\u7684\u3002\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u6211\u4eec\u7528\u6765\u8861\u91cf\u6210\u529f\u4e0e\u5426\u7684\u5de5\u5177\u4e0e\u6218\u7565\u672c\u8eab\u540c\u6837\u91cd\u8981\u3002\u4e0b\u9762\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u4e00\u4e9b\u5173\u952e\u7684\u8861\u91cf\u5de5\u5177\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-14 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>GA4\uff08Google Analytics 4\uff09\uff1a\u4f5c\u4e3a\u8c37\u6b4c\u5206\u6790\u5e73\u53f0\u7684\u6700\u65b0\u8fed\u4ee3\uff0cGA4 \u63d0\u4f9b\u57fa\u4e8e\u4e8b\u4ef6\u7684\u8ddf\u8e2a\u529f\u80fd\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u4ece\u7ec6\u5fae\u5c42\u9762\u4e86\u89e3\u7528\u6237\u4e92\u52a8\u3002\u5b83\u7684\u673a\u5668\u5b66\u4e60\u529f\u80fd\u53ef\u4ee5\u9884\u6d4b\u7528\u6237\u7684\u672a\u6765\u884c\u4e3a\uff0c\u4e3a\u6f5c\u5728\u7528\u6237\u6d41\u5931\u6216\u8f6c\u6362\u673a\u4f1a\u63d0\u4f9b\u6d1e\u5bdf\u529b\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>CM360\uff08Campaign Manager 360\uff09\uff1a\u4f5c\u4e3a\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u7684\u4e00\u90e8\u5206\uff0cCM360 \u63d0\u4f9b\u4e86\u591a\u6e20\u9053\u5e7f\u544a\u6548\u679c\u7684\u6574\u4f53\u89c6\u56fe\u3002\u5b83\u6709\u52a9\u4e8e\u4e86\u89e3\u5ba2\u6237\u4ece\u5370\u8c61\u5230\u8f6c\u5316\u7684\u6574\u4e2a\u8fc7\u7a0b\uff0c\u5e76\u63d0\u4f9b\u5f3a\u5927\u7684\u5f52\u56e0\u6a21\u578b\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e9a\u9a6c\u900a\u5e7f\u544a\u670d\u52a1\u5668\uff1a\u5bf9\u4e8e\u5728\u4e9a\u9a6c\u900a\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u4f01\u4e1a\uff0c\u8be5\u5de5\u5177\u53ef\u63d0\u4f9b\u6709\u5173\u5e7f\u544a\u6027\u80fd\u3001audience \u4eba\u53e3\u7edf\u8ba1\u548c\u8f6c\u6362\u6307\u6807\u7684\u8be6\u7ec6\u89c1\u89e3\u3002\u5b83\u5bf9\u4e8e\u4f18\u5316\u4e9a\u9a6c\u900a\u7279\u5b9a\u5e7f\u544a\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8c37\u6b4c\u4e91\uff1a\u9664\u4e86\u5b58\u50a8\uff0cGoogle \u4e91\u8fd8\u63d0\u4f9b\u7528\u4e8e\u5206\u6790\u6d77\u91cf data \u6570\u636e\u96c6\u7684 BigQuery\u3002\u901a\u8fc7\u4e0e GA4 \u7b49\u5de5\u5177\u96c6\u6210\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8fd0\u884c\u590d\u6742\u7684\u67e5\u8be2\uff0c\u4ece data \u4e2d\u83b7\u5f97\u53ef\u884c\u7684\u89c1\u89e3\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Azure\u5fae\u8f6f\u7684 cloud \u9009\u9879 Azure \u63d0\u4f9b\u4e86\u4e00\u5957\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u3002\u4f8b\u5982\uff0cAzure Stream Analytics \u53ef\u4ee5\u5b9e\u65f6\u5904\u7406\u5927\u91cf\u5feb\u901f\u6d41 data\uff0c\u8fd9\u5bf9\u4e8e\u6709\u52a8\u6001 data \u9700\u6c42\u7684\u4f01\u4e1a\u6765\u8bf4\u975e\u5e38\u5b9d\u8d35\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Power BI\uff1aPower BI \u662f\u5fae\u8f6f\u516c\u53f8\u63a8\u51fa\u7684\u4e00\u6b3e\u4e1a\u52a1\u5206\u6790\u5de5\u5177\uff0c\u53ef\u5c06 data \u53ef\u89c6\u5316\uff0c\u4f7f\u590d\u6742\u7684 data \u96c6\u53d8\u5f97\u6613\u4e8e\u7406\u89e3\u3002\u5b83\u7684\u4eea\u8868\u76d8\u662f\u4ea4\u4e92\u5f0f\u7684\uff0c\u53ef\u4ee5\u6df1\u5165\u5206\u6790\u7279\u5b9a\u6307\u6807\u6216\u8d8b\u52bf\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Looker Studio\uff1a\u8c37\u6b4c\u7684 data \u63a2\u7d22\u548c\u53ef\u89c6\u5316\u89e3\u51b3\u65b9\u6848 Looker Studio \u53ef\u4ee5\u4e0e\u591a\u4e2a data \u6570\u636e\u5e93\u96c6\u6210\uff0c\u63d0\u4f9b\u7edf\u4e00\u7684\u4e1a\u52a1\u6307\u6807\u89c6\u56fe\u3002\u5176\u53ef\u5b9a\u5236\u7684\u4eea\u8868\u76d8\u548c\u5b9e\u65f6 data \u63a2\u7d22\u529f\u80fd\u4f7f\u5176\u6210\u4e3a data \u5206\u6790\u5e08\u7684\u6700\u7231\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u54c1\u724c\u63d0\u5347\u7814\u7a76\uff1a\u8fd9\u4e9b\u8c03\u67e5\u53ef\u4ee5\u8861\u91cf\u5e7f\u544a\u5bf9\u6d88\u8d39\u8005\u8ba4\u77e5\u548c\u884c\u4e3a\u7684\u76f4\u63a5\u5f71\u54cd\u3002\u901a\u8fc7\u4e86\u89e3\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5e7f\u544a\u56de\u5fc6\u5ea6\u548c\u8d2d\u4e70\u610f\u5411\u7b49\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5b8c\u5584\u5176\u4fe1\u606f\u4f20\u9012\u548c targeting \u6218\u7565\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-27\"><p>\u91c7\u7528\u8fd9\u4e9b\u5de5\u5177\u53ef\u786e\u4fdd\u4f01\u4e1a\u4e0d\u4f1a\u4ec5\u51ed\u76f4\u89c9\u884c\u4e8b\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u4f1a\u6839\u636e\u5177\u4f53\u7684 data \u60c5\u51b5\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002\u4ece\u5229\u7528 GA4 \u4e86\u89e3\u7f51\u7ad9\u7528\u6237\u884c\u4e3a\uff0c\u5230\u5229\u7528 Power BI \u53ef\u89c6\u5316\u590d\u6742\u7684\u9500\u552e\u8d8b\u52bf\uff0c\u6b63\u786e\u7684\u6d4b\u91cf\u5de5\u5177\u53ef\u4ee5\u7167\u4eae\u524d\u8fdb\u7684\u9053\u8def\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5c55\u671b\u672a\u6765\uff1a\u6570\u5b57\u5e7f\u544a\u7684\u672a\u6765<\/h2><\/div><div class=\"fusion-text fusion-text-28\"><p>\u4ee5\u5e02\u573a\u5bf9\u8bdd\u548c\u7ec6\u5fae\u8425\u9500\u4e3a\u57fa\u7840\u7684\u5168\u6e20\u9053\u6218\u7565\u6709\u671b\u6539\u53d8\u4e1a\u52a1\u62d3\u5c55\u65b9\u5f0f\u3002\u4f46\u662f\uff0c\u968f\u7740\u6570\u5b57\u73af\u5883\u7684\u6f14\u53d8\uff0c\u6218\u7565\u4e5f\u5fc5\u987b\u968f\u4e4b\u53d8\u5316\u3002\u5177\u6709\u5236\u4f5c\u4e2a\u6027\u5316\u548c\u76f8\u5173\u5e7f\u544a\u6f5c\u529b\u7684\u4eba\u5de5\u667a\u80fd\u5c06\u5728\u672a\u6765\u53d1\u6325\u91cd\u8981\u4f5c\u7528\uff0c\u5c24\u5176\u662f\u5728 Performance Max \u5e7f\u544a\u7cfb\u5217\u7b49\u5de5\u5177\u4e2d\u3002\u5c55\u671b\u672a\u6765\uff0c\u4e0e\u4eba\u5de5\u667a\u80fd\u7b49\u521b\u65b0\u4fdd\u6301\u540c\u6b65\u5c06\u662f\u4f01\u4e1a\u4fdd\u6301\u76f8\u5173\u6027\u7684\u5173\u952e\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-29\"><p>\u6570\u5b57\u5e7f\u544a\u4e00\u76f4\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u8bb8\u591a\u4e0e audience \u8054\u7cfb\u7684\u5de5\u5177\u3002\u901a\u8fc7\u4e86\u89e3\u6d41\u7a0b\u3001\u4f7f\u7528\u6b63\u786e\u7684\u5e73\u53f0\u4ee5\u53ca\u7d27\u8ddf\u4eba\u5de5\u667a\u80fd\u7b49\u65b0\u4e8b\u7269\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u5176\u5e7f\u544a\u66f4\u52a0\u6709\u6548\u3002\u5728 <a href=\"https:\/\/www.artefact.com\/zh\/digital-marketing-3\/\">Artefact<\/a>, \u6211\u4eec\u5bf9\u672a\u6765\u5145\u6ee1\u4fe1\u5fc3\u3002\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u5e7f\u544a\u6280\u672f\u65b9\u9762\u7684\u4e13\u5bb6\u5efa\u8bae\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\u3001,<a href=\"https:\/\/www.artefact.com\/zh\/data-marketing\/google-marketing-platform\/\"> \u8054\u7cfb\u6211\u4eec<\/a>. .\u6211\u4eec\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u548c\u4f7f\u7528\u6700\u65b0\u8d8b\u52bf\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5168\u6f0f\u6597\u7b56\u7565\u5f15\u5bfc\u7740\u5ba2\u6237\u7684\u8d2d\u4e70\u65c5\u7a0b\u3002\u6df1\u5165\u63a2\u8ba8\u540e\uff0c\u6211\u4eec\u5c06\u63a2\u7d22\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5728\u5851\u9020\u672a\u6765\u5e7f\u544a\u4e2d\u7684\u4f5c\u7528\u3002.<\/p>","protected":false},"featured_media":73122,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-73108","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/73108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/73122"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=73108"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=73108"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=73108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}