{"id":73202,"date":"2023-09-07T15:44:53","date_gmt":"2023-09-07T14:44:53","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=73202"},"modified":"2024-09-20T17:45:59","modified_gmt":"2024-09-20T16:45:59","slug":"ai-in-marketing-unlock-the-potential-from-customer-insights-to-automated-campaigns","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/ai-in-marketing-unlock-the-potential-from-customer-insights-to-automated-campaigns\/","title":{"rendered":"\u91ca\u653e\u4eba\u5de5\u667a\u80fd\u5728\u8425\u9500\u4e2d\u7684\u6f5c\u529b\uff1a\u4ece\u5ba2\u6237\u6d1e\u5bdf\u5230\u81ea\u52a8\u5316\u8425\u9500\u6d3b\u52a8"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/08\/Hazem-1-300x297.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\"><a href=\"https:\/\/www.linkedin.com\/in\/hazem-elghousin-0571b366\/\" target=\"_blank\" rel=\"noopener\">Hazem Elghousin<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u8fea\u62dc Artefact \u6570\u5b57\u603b\u76d1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7531\u4e8e ChatGPT \u7b49\u751f\u6210\u5f0f artificial intelligence \u5de5\u5177\u7684\u63a8\u51fa\uff0cartificial intelligence\uff08\u4eba\u5de5\u667a\u80fd\uff09\u6210\u4e3a\u8fc7\u53bb\u4e00\u5e74\u4e2d\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u3002\u4f46\u662f\uff0c\u4eba\u5de5\u667a\u80fd\u7ecf\u8fc7\u6570\u5341\u5e74\u7684\u7814\u7a76\u548c\u53d1\u5c55\u624d\u8fbe\u5230\u76ee\u524d\u7684\u6c34\u5e73\u3002\u867d\u7136\u6709\u4e9b\u4eba\u8ba4\u4e3a\u4eba\u5de5\u667a\u80fd\u662f\u5bf9\u5c31\u4e1a\u7684\u5a01\u80c1\uff0c\u4f46\u4e5f\u6709\u4eba\u8ba4\u8bc6\u5230\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u613f\u610f\u5b66\u4e60\u5982\u4f55\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u4eba\u5de5\u667a\u80fd\u4e5f\u53ef\u4ee5\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5de5\u5177\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8981\u77e5\u9053\uff0c\u4eba\u5de5\u667a\u80fd\u7684\u6709\u6548\u6027\u53d6\u51b3\u4e8e\u516c\u53f8\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u3002\u6ca1\u6709\u575a\u5b9e\u5b9e\u7528\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u4eba\u5de5\u667a\u80fd\u5c31\u65e0\u6cd5\u5145\u5206\u53d1\u6325\u5176\u6f5c\u529b\u3002\u4f01\u4e1a\u9700\u8981\u786e\u4fdd\u5176\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u7b26\u5408\u6807\u51c6\uff0c\u624d\u80fd\u4ece\u4eba\u5de5\u667a\u80fd\u4e2d\u83b7\u76ca\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u4e3a\u4eba\u5de5\u667a\u80fd\u5efa\u7acb\u5f3a\u5927\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5f3a\u5927\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u5fc5\u987b\u5177\u5907\u51e0\u4e2a\u8981\u7d20\uff0c\u5176\u4e2d\u5305\u62ec<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:var(--awb-color7);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Data \u9690\u79c1\u4e0e\u5b89\u5168<\/strong>:\u4fdd\u62a4\u654f\u611f\u7684 data \u514d\u53d7\u672a\u7ecf\u6388\u6743\u7684\u8bbf\u95ee\u3001data \u6f0f\u6d1e\u548c\u7f51\u7edc\u653b\u51fb\u81f3\u5173\u91cd\u8981\u3002\u5e94\u91c7\u53d6\u5f3a\u6709\u529b\u7684\u5b89\u5168\u63aa\u65bd\uff0c\u5982\u52a0\u5bc6\u3001\u9632\u706b\u5899\u3001\u8bbf\u95ee\u63a7\u5236\u548c\u5b9a\u671f\u5b89\u5168\u5ba1\u8ba1\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6700\u65b0\u8f6f\u4ef6<\/strong>:\u5f3a\u5927\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u8fd8\u9700\u8981\u6700\u65b0\u7684\u8f6f\u4ef6\uff0c\u4ee5\u786e\u4fdd\u4f01\u4e1a\u548c\u4e2a\u4eba\u4f7f\u7528\u6700\u65b0\u7684\u5b89\u5168\u8865\u4e01\u548c\u6f0f\u6d1e\u4fee\u590d\u7a0b\u5e8f\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Data \u5206\u6790\u5de5\u5177<\/strong>:Data \u5206\u6790\u5de5\u5177\u6709\u52a9\u4e8e\u7406\u89e3\u6536\u96c6\u5230\u7684 data \u4fe1\u606f\u3002\u8fd9\u4e9b data \u53ef\u7528\u4e8e\u6539\u8fdb\u51b3\u7b56\u548c\u8bc6\u522b\u65b0\u673a\u9047\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4e91\u8ba1\u7b97\u5de5\u5177<\/strong>:\u4e91\u8ba1\u7b97\u5de5\u5177\u53ef\u5b58\u50a8\u548c\u7ba1\u7406 data\uff0c\u4ece\u800c\u91ca\u653e\u5185\u90e8\u8d44\u6e90\uff0c\u5e76\u4f7f\u4ece\u4efb\u4f55\u5730\u65b9\u8bbf\u95ee data \u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>DevOps \u5de5\u5177<\/strong>:DevOps \u5de5\u5177\u6709\u52a9\u4e8e\u5b9e\u73b0\u8f6f\u4ef6\u5f00\u53d1\u548c\u90e8\u7f72\u81ea\u52a8\u5316\uff0c\u63d0\u9ad8\u8f6f\u4ef6\u5f00\u53d1\u6d41\u7a0b\u7684\u6548\u7387\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\"><p>\u4e00\u65e6\u5efa\u7acb\u4e86\u5f3a\u5927\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\uff0c\u4eba\u5de5\u667a\u80fd\u5c31\u53ef\u4ee5\u5728\u5e7f\u6cdb\u7684\u4e1a\u52a1\u9886\u57df\u53d1\u6325\u5173\u952e\u4f5c\u7528\uff0c\u8d85\u8d8a\u4f20\u7edf\u754c\u9650\uff0c\u6539\u53d8\u6838\u5fc3\u4e1a\u52a1\u3002\u4ece\u8425\u9500\u548c\u91c7\u8d2d\u5230\u8d22\u52a1\u548c\u4eba\u529b\u8d44\u6e90\uff0c\u4eba\u5de5\u667a\u80fd\u7684\u5f71\u54cd\u5c06\u662f\u6df1\u8fdc\u7684\u3001\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u3002.<\/p>\n<p>\u672c\u6587\u5c06\u6df1\u5165\u63a2\u8ba8\u4eba\u5de5\u667a\u80fd\u5728\u8425\u9500\u65b9\u9762\u7684\u4e00\u4e9b\u6f5c\u5728\u4f18\u52bf\u548c\u5f71\u54cd\uff0c\u4ee5\u53ca\u5b83\u53ef\u80fd\u5bf9\u4f01\u4e1a\u4ea7\u751f\u7684\u53d8\u9769\u6027\u5f71\u54cd\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u63ed\u793a\u5ba2\u6237\u6d1e\u5bdf\uff0c\u81ea\u52a8\u521b\u5efa\u5185\u5bb9<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u5728 <a href=\"https:\/\/www.artefact.com\/zh\/digital-marketing-3\/\">\u6570\u5b57\u8425\u9500<\/a>, \u4eba\u5de5\u667a\u80fd\u6b63\u5728\u6210\u4e3a\u4e00\u79cd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u4f01\u4e1a\u4e0e\u5176 audience \u8054\u7cfb\u548c\u4f18\u5316\u6218\u7565\u7684\u65b9\u5f0f\u3002\u4eba\u5de5\u667a\u80fd\u7684\u6700\u5927\u4f18\u52bf\u4e4b\u4e00\u662f\u80fd\u591f\u5728\u6570\u79d2\u5185\u5206\u6790\u6d77\u91cf data \u4fe1\u606f\u3002.<\/p>\n<p>\u901a\u8fc7\u7b5b\u9009\u5ba2\u6237\u4e92\u52a8\u3001\u5728\u7ebf\u884c\u4e3a\u548c\u5386\u53f2 data\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u53d1\u73b0\u6709\u5173\u5ba2\u6237\u504f\u597d\u3001\u6a21\u5f0f\u548c\u60c5\u611f\u7684\u5b9d\u8d35\u89c1\u89e3\u3002\u6709\u4e86\u8fd9\u79cd\u65b0\u53d1\u73b0\u7684\u8ba4\u8bc6\uff0c\u8425\u9500\u4eba\u5458\u5c31\u53ef\u4ee5\u521b\u5efa\u8d85\u4e2a\u6027\u5316\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4e0e\u6d88\u8d39\u8005\u4ea7\u751f\u66f4\u6df1\u5c42\u6b21\u7684\u5171\u9e23\uff0c\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u60c5\u611f\u8054\u7cfb\uff0c\u63d0\u9ad8\u53c2\u4e0e\u7387\u3002.<\/p>\n<p>\u4eba\u5de5\u667a\u80fd\u5728\u81ea\u52a8\u521b\u5efa\u5185\u5bb9\u65b9\u9762\u7684\u6709\u6548\u6027\u4e5f\u662f\u8425\u9500\u4eba\u5458\u5e0c\u671b\u4fdd\u6301\u4e00\u81f4\u548c\u5f15\u4eba\u5165\u80dc\u7684\u5728\u7ebf\u5f62\u8c61\u7684\u4e00\u5927\u4f18\u52bf\u3002\u81ea\u52a8\u751f\u6210\u535a\u5ba2\u6587\u7ae0\u3001\u793e\u4ea4\u5a92\u4f53\u66f4\u65b0\u548c\u4ea7\u54c1\u63cf\u8ff0\u65e2\u8282\u7701\u4e86\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u53c8\u786e\u4fdd\u4e86\u5f15\u4eba\u6ce8\u76ee\u7684\u5185\u5bb9\u7684\u7a33\u5b9a\u6d41\u52a8\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u63a5\u89e6\u5230\u5408\u9002\u7684 audiences<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u4eba\u5de5\u667a\u80fd\u5bf9\u8425\u9500\u7684\u5f71\u54cd\u8fdc\u8fdc\u8d85\u51fa\u4e86\u5185\u5bb9\u521b\u5efa\u548c\u5206\u6790\u3002\u5b83\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u516c\u53f8\u5236\u5b9a\u6218\u7565\u548c\u6267\u884c\u5e7f\u544a\u6d3b\u52a8\u7684\u65b9\u5f0f\u3002.<\/p>\n<p>\u5229\u7528\u5b9e\u65f6\u6027\u80fd data\uff0c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7b97\u6cd5\u53ef\u4ee5\u4f18\u5316\u6570\u5b57\u5e7f\u544a\u6295\u653e\u3001\u9501\u5b9a\u7279\u5b9a\u4eba\u7fa4\u5e76\u8c03\u6574\u51fa\u4ef7\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u8fd9\u79cd\u79ef\u6781\u4e3b\u52a8\u7684\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406\u65b9\u6cd5\u4e0d\u4ec5\u80fd\u8282\u7ea6\u6210\u672c\uff0c\u8fd8\u80fd\u786e\u4fdd\u5e7f\u544a\u5230\u8fbe\u6700\u76f8\u5173\u7684audience\uff0c\u5b9e\u73b0\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u63d0\u9ad8\u6574\u4f53\u8425\u9500\u6548\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5168\u5929\u5019\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u652f\u6301<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u4eba\u5de5\u667a\u80fd\u7684\u53e6\u4e00\u4e2a\u4e3b\u8981\u4f18\u52bf\u662f\u80fd\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u652f\u6301\u3002\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u804a\u5929\u673a\u5668\u4eba\u53ef\u4ee5\u5145\u5f53\u4e0d\u77e5\u75b2\u5026\u7684\u865a\u62df\u52a9\u7406\uff0c\u5168\u5929\u5019\u5373\u65f6\u3001\u9ad8\u6548\u5730\u56de\u590d\u5ba2\u6237\u8be2\u95ee\u3002\u901a\u8fc7\u5904\u7406\u65e5\u5e38\u54a8\u8be2\u548c\u63d0\u4f9b\u76f8\u5173\u4fe1\u606f\uff0c\u8fd9\u4e9b\u667a\u80fd\u673a\u5668\u4eba\u53ef\u4ee5\u8ba9\u4eba\u5de5\u5ea7\u5e2d\u817e\u51fa\u624b\u6765\u5904\u7406\u66f4\u590d\u6742\u7684\u95ee\u9898\uff0c\u4ece\u800c\u7f29\u77ed\u54cd\u5e94\u65f6\u95f4\uff0c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u52a0\u5f3a\u4e1a\u52a1\u8fd0\u8425\u548c\u51b3\u7b56<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>\u4eba\u5de5\u667a\u80fd\u7684\u9884\u6d4b\u5206\u6790\u80fd\u529b\u4e5f\u4e3a\u4f01\u4e1a\u5728\u9884\u6d4b\u5ba2\u6237\u884c\u4e3a\u548c\u5e02\u573a\u8d8b\u52bf\u65b9\u9762\u63d0\u4f9b\u4e86\u7ade\u4e89\u4f18\u52bf\u3002\u501f\u52a9 data-driven \u7684\u6d1e\u5bdf\u529b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u9884\u6d4b\u9700\u6c42\u6a21\u5f0f\uff0c\u8bc6\u522b\u65b0\u5174\u673a\u9047\uff0c\u5e76\u9886\u5148\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002\u8fd9\u79cd\u79ef\u6781\u4e3b\u52a8\u7684\u51b3\u7b56\u65b9\u6cd5\u4f7f\u4f01\u4e1a\u80fd\u591f\u4f18\u5316\u8d44\u6e90\u914d\u7f6e\uff0c\u53ca\u65f6\u6293\u4f4f\u589e\u957f\u548c\u6269\u5f20\u7684\u673a\u9047\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8d70\u4e0a\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6210\u529f\u8425\u9500\u4e4b\u8def<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>1. <strong>\u5236\u5b9a\u660e\u786e\u7684\u76ee\u6807<\/strong>:\u4e3a\u60a8\u7684\u4eba\u5de5\u667a\u80fd\u8425\u9500\u8ba1\u5212\u786e\u5b9a\u660e\u786e\u4e14\u53ef\u8861\u91cf\u7684\u76ee\u6807\u3002\u65e0\u8bba\u662f\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3001\u589e\u52a0\u9500\u552e\u989d\uff0c\u8fd8\u662f\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u660e\u786e\u7684\u76ee\u6807\u90fd\u6709\u52a9\u4e8e\u60a8\u9009\u62e9\u5408\u9002\u7684\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u5e76\u8bc4\u4f30\u6218\u7565\u7684\u6709\u6548\u6027\u3002.<\/p>\n<p>2.<strong> \u6295\u8d44\u6b63\u786e\u7684\u4eba\u5de5\u667a\u80fd\u5de5\u5177<\/strong>:\u9009\u62e9\u7b26\u5408\u60a8\u7684\u76ee\u6807\u5e76\u80fd\u4e0e\u73b0\u6709\u7cfb\u7edf\u65e0\u7f1d\u96c6\u6210\u7684\u5de5\u5177\u3002\u91cd\u70b9\u5173\u6ce8\u80fd\u63d0\u4f9b\u5b9e\u7528\u89e3\u51b3\u65b9\u6848\u7684\u5de5\u5177\uff0c\u5982\u7528\u4e8e\u5ba2\u6237\u652f\u6301\u7684\u804a\u5929\u673a\u5668\u4eba\u6216\u7528\u4e8e\u8425\u9500\u6d3b\u52a8\u4f18\u5316\u7684 data \u5206\u6790\u5e73\u53f0\u3002.<\/p>\n<p>3. <strong>\u62e5\u62b1\u4e2a\u6027\u5316<\/strong>:\u5229\u7528\u4eba\u5de5\u667a\u80fd\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u6839\u636e\u4e2a\u4eba\u504f\u597d\u548c\u884c\u4e3a\u5b9a\u5236\u5185\u5bb9\u3001\u4ea7\u54c1\u63a8\u8350\u548c\u8425\u9500\u4fe1\u606f\uff0c\u4ee5\u52a0\u5f3a\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<p>4. <strong>\u4e0d\u65ad\u6d4b\u8bd5\u548c\u4f18\u5316<\/strong>:\u5b9e\u65bd A\/B \u6d4b\u8bd5\u548c data-driven \u4f18\u5316\uff0c\u5b8c\u5584\u8425\u9500\u7b56\u7565\u3002\u4e0d\u65ad\u6d4b\u8bd5\u4e0d\u540c\u7684\u65b9\u6cd5\u5e76\u5206\u6790\u7ed3\u679c\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u65b9\u6cd5\u6700\u9002\u5408\u60a8\u7684\u76ee\u6807 audience\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7ed3\u8bba\uff1a\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u81f3\u5173\u91cd\u8981\uff0c\u800c\u975e\u53ef\u6709\u53ef\u65e0<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p>\u5c06\u4eba\u5de5\u667a\u80fd\u6574\u5408\u5230\u5f3a\u5927\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u4e2d\uff0c\u6807\u5fd7\u7740\u4f01\u4e1a\u8425\u9500\u548c\u6838\u5fc3\u8fd0\u8425\u65b9\u5f0f\u7684\u8303\u5f0f\u8f6c\u53d8\u3002\u4ec5\u5728\u8425\u9500\u65b9\u9762\uff0c\u4eba\u5de5\u667a\u80fd\u7684\u4f18\u52bf\u5c31\u975e\u5e38\u53ef\u89c2\uff0c\u4ece data \u5206\u6790\u548c\u4e2a\u6027\u5316\u5185\u5bb9\u521b\u5efa\u5230\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u548c\u5353\u8d8a\u7684\u5ba2\u6237\u652f\u6301\uff0c\u4e0d\u4e00\u800c\u8db3\u3002.<\/p>\n<p>\u4f46\u4eba\u5de5\u667a\u80fd\u7684\u5f71\u54cd\u8fdc\u4e0d\u6b62\u4e8e\u8425\u9500\u3002\u5b83\u6b63\u5728\u8513\u5ef6\u5230\u591a\u4e2a\u5546\u4e1a\u9886\u57df\uff0c\u91cd\u65b0\u5b9a\u4e49\u5546\u4e1a\u6210\u529f\u7684\u683c\u5c40\u3002\u62e5\u62b1\u4eba\u5de5\u667a\u80fd\u7684\u53d8\u9769\u6f5c\u529b\u5e76\u4e0d\u662f\u4e00\u79cd\u9009\u62e9\uff0c\u800c\u662f\u90a3\u4e9b\u5e0c\u671b\u5728\u5f53\u4eca\u5145\u6ee1\u6d3b\u529b\u7684\u6570\u5b57\u9a71\u52a8\u65f6\u4ee3\u84ec\u52c3\u53d1\u5c55\u5e76\u53d6\u5f97\u5353\u8d8a\u6210\u5c31\u7684\u4f01\u4e1a\u7684\u6218\u7565\u9700\u8981\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7531\u4e8e ChatGPT \u7b49\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u7684\u63a8\u51fa\uff0c\u4eba\u5de5\u667a\u80fd\u5728\u8425\u9500\u9886\u57df\u7684\u5e94\u7528\u6210\u4e3a\u8fc7\u53bb\u4e00\u5e74\u4e2d\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u3002.<\/p>","protected":false},"featured_media":73215,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-73202","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/73202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/73215"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=73202"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=73202"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=73202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}