{"id":73309,"date":"2023-09-06T13:12:06","date_gmt":"2023-09-06T12:12:06","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=73309"},"modified":"2024-09-20T17:45:59","modified_gmt":"2024-09-20T16:45:59","slug":"privacy-ready-3-agency-leaders-offer-mena-marketers-advice-on-a-changing-landscape","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/privacy-ready-3-agency-leaders-offer-mena-marketers-advice-on-a-changing-landscape\/","title":{"rendered":"\u9690\u79c1\u4fdd\u62a4\u5c31\u7eea\uff1a\u4e09\u4f4d\u4ee3\u7406\u673a\u6784\u9886\u5bfc\u8005\u5c31\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u5411\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a\u7684\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u5efa\u8bae"},"content":{"rendered":"

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\u9605\u8bfb\u6587\u7ae0<\/p>\n<\/div>

<\/span><\/div>

.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Harun Mlivo \u8d1f\u8d23\u8c37\u6b4c\u4e2d\u4e1c\u548c\u5317\u975e\u5730\u533a\u7684\u5e7f\u544a\u6280\u672f\u548c\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4e3a\u5408\u4f5c\u4f19\u4f34\u548c\u5ba2\u6237\u63d0\u4f9b\u7406\u60f3\u7684\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4ed6\u4eec\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002Chantal Azzi \u8d1f\u8d23\u8c37\u6b4c\u7684\u5e7f\u544a data\u9690\u79c1\uff0c\u786e\u4fdd\u751f\u6001\u7cfb\u7edf\u4e3a\u9690\u79c1\u505a\u597d\u51c6\u5907\uff0c\u5e76\u4e3a\u5e7f\u544a\u5546\u7684\u8425\u9500\u6218\u7565\u63d0\u4f9b\u672a\u6765\u4fdd\u969c\u3002.<\/em><\/p>\n

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\u90a3\u4e48\uff0c\u54c1\u724c\u6536\u96c6\u4fe1\u606f\u7684\u6700\u6709\u6548\u65b9\u6cd5\u662f\u4ec0\u4e48\u5462\uff1f\u00a0first-party data<\/a>, \u5728\u9690\u79c1\u4fdd\u62a4\u7684\u524d\u63d0\u4e0b\uff0c\u63d0\u4f9b\u76f8\u5173\u7684\u5e7f\u544a\u4f53\u9a8c\uff0c\u5e76\u4ee5\u6700\u5c0f\u7684\u5dee\u8ddd\u5206\u6790\u548c\u8861\u91cf\u7ed3\u679c\u3002\u5b89\u5168\u7684<\/a>\u00a0\u65b9\u5f0f\uff1f<\/p>\n

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<\/span><\/div>

\u8d28\u91cf\u00a0artificial intelligence\uff08\u4eba\u5de5\u667a\u80fd\uff09\u8425\u9500\u89e3\u51b3\u65b9\u6848<\/a>\u00a0data \u4fdd\u62a4\u5df2\u88ab\u7eb3\u5165\u5176\u6280\u672f\u4e2d\u3002.<\/p>\n

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\u5982\u679c\u60a8\u6709\u4e30\u5bcc\u7684\u00a0first-party data<\/a>\u00a0\u53ef\u7528\u7684\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u00a0\u5ba2\u6237\u6570\u636e\u5e73\u53f0<\/a>\u00a0\u50cf\u8c37\u6b4c\u4e91\u8fd9\u6837\u7684\u6280\u672f\u975e\u5e38\u6709\u7528\u3002\u5b83\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b89\u5168\u5730\u9884\u6d4b\u6d88\u8d39\u8005\u00a0\u884c\u4e3a<\/a>\u00a0- \u56e0\u6b64\u8981\u8003\u8651\u548c\u8f6c\u6362\u3002.<\/p>\n

\u81ea\u52a8 data \u4f20\u8f93\u5e2e\u52a9\u5ba2\u6237 Data \u5e73\u53f0\u5feb\u901f\u6253\u7834 data \u5b64\u5c9b\u3002\u8fd9\u4f7f\u8425\u9500\u56e2\u961f\u80fd\u591f\u6839\u636e\u7b97\u6cd5\u5feb\u901f\u63d0\u4f9b\u6d88\u8d39\u8005\u63a8\u8350\uff0c\u9884\u6d4b\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\uff0c\u5e76\u8bbe\u8ba1\u89e3\u51b3\u65b9\u6848\uff0c\u6839\u636e\u5ba2\u6237\u4e4b\u524d\u8d2d\u4e70\u8fc7\u7684\u4ea7\u54c1\u4e86\u89e3\u5176\u8d2d\u4e70\u7684\u53ef\u80fd\u6027\u3002.<\/p>\n

\u8fd9\u4e9b\u5e73\u53f0\u8fd8\u53ef\u4ee5\u5728\u6574\u4e2a\u7ec4\u7ec7\u5185\u63d0\u4f9b\u6d1e\u5bdf\u529b\u3002\u8fd9\u6837\uff0c\u8425\u9500\u4eba\u5458\u5c31\u53ef\u4ee5\u5728\u5404\u79cd\u8425\u9500\u5e73\u53f0\u4e0a\u5b89\u5168\u5730\u5171\u4eab data \u4fe1\u606f\uff0c\u4f8b\u5982\u00a0\u8c37\u6b4c\u5e7f\u544a<\/a>\u00a0\u548c\u00a0\u8c37\u6b4c\u8425\u9500\u5e73\u53f0<\/a>.<\/p>\n<\/div>

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\u8003\u8651\u5230\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u590d\u6742\u6027\u00a0\u591a\u8bbe\u5907\u548c\u6e20\u9053\u4f7f\u7528\u5386\u7a0b<\/a>, \u8fd9\u5bf9\u4e8e\u5e0c\u671b\u5feb\u901f\u83b7\u5f97\u5e7f\u89d2\u5ba2\u6237\u89c6\u56fe\u7684\u5e7f\u544a\u5546\u6765\u8bf4\u5c24\u5176\u6709\u5e2e\u52a9\u3002.<\/p>\n

\u5728 Artefact<\/a>, \u73b0\u5728\uff0c\u6211\u4eec\u5df2\u7ecf\u80fd\u591f\u5229\u7528\u8c37\u6b4c\u4eba\u5de5\u667a\u80fd\u7684\u81ea\u52a8\u5316\u80fd\u529b\uff0c\u5e2e\u52a9\u5efa\u7acb\u6211\u4eec\u81ea\u5df1\u7684\u8425\u9500\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\uff0c\u56de\u7b54\u5ba2\u6237\u7684\u5177\u4f53\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u80fd\u591f\u6d4b\u91cf\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u9500\u552e\u4e4b\u95f4\u7684\u76f8\u5173\u6027\uff0c\u4ee5\u53ca\u4e00\u4e2a\u54c1\u724c\u5728\u9884\u7b97\u589e\u52a0\u7684\u60c5\u51b5\u4e0b\u53ef\u671b\u83b7\u5f97\u7684\u8f6c\u5316\u7387\u589e\u91cf\u3002.<\/p>\n

\u65e0\u8bba\u60a8\u9009\u62e9\u4f7f\u7528\u54ea\u79cd\u4eba\u5de5\u667a\u80fd\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u90fd\u4e0d\u8981\u53ea\u9009\u62e9\u6700\u4fbf\u5b9c\u7684\u65b9\u6848\uff0c\u5c24\u5176\u662f\u5728\u8003\u8651\u5230\u4fe1\u606f\u9690\u79c1\u7684\u60c5\u51b5\u4e0b\u3002\u5373\u4f7f\u53ea\u4ece\u4e00\u4e2a\u7b26\u5408\u60a8\u7684\u76ee\u6807\u7684\u4f18\u8d28\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u5f00\u59cb\uff0c\u5e76\u5728\u6b64\u57fa\u7840\u4e0a\u8fdb\u884c\u6269\u5c55\uff0c\u4e5f\u4e0d\u5931\u4e3a\u4e00\u4e2a\u597d\u7684\u5f00\u7aef\u3002.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u62c9\u80e1\u5c14\u00b7\u963f\u5229\u4e9a\uff08Rahul Arya\uff09\u5728\u201cGoogle \u601d\u7ef4\u201d\u4e0a\u53d1\u8868\u4e86\u4e00\u7bc7\u6587\u7ae0\uff0c\u63a2\u8ba8\u4e86\u5728\u4e0d\u65ad\u6f14\u53d8\u7684\u6570\u5b57\u73af\u5883\u4e2d\u9690\u79c1\u95ee\u9898\uff0c\u56e0\u4e3a\u7ef4\u62a4\u9690\u79c1\u6b63\u53d8\u5f97\u2026\u2026<\/p>","protected":false},"featured_media":75323,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-73309","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/73309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/75323"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=73309"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=73309"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=73309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}