{"id":750131,"date":"2025-07-10T10:15:24","date_gmt":"2025-07-10T09:15:24","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=750131"},"modified":"2025-09-29T09:46:07","modified_gmt":"2025-09-29T08:46:07","slug":"how-genai-is-transforming-the-travel-tourism-and-transport-sector-for-the-long-run","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-genai-is-transforming-the-travel-tourism-and-transport-sector-for-the-long-run\/","title":{"rendered":"GenAI \u5982\u4f55\u957f\u671f\u6539\u53d8\u65c5\u884c\u3001\u65c5\u6e38\u548c\u8fd0\u8f93\u884c\u4e1a"},"content":{"rendered":"<p><iframe id=\"player_2\" title=\"\u4e0e VVT25 \u54a8\u8be2\u603b\u76d1 Sidney Zeder \u8fdb\u884c\u65c5\u884c\u3001\u65c5\u6e38\u548c\u8fd0\u8f93\u65b9\u9762\u7684\u5b9e\u8df5\u4ecb\u7ecd\" src=\"https:\/\/www.youtube.com\/embed\/_kd3l3WCbl4?autoplay=0&amp;enablejsapi=1&amp;wmode=opaque\" width=\"670\" height=\"377\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-22=\"true\" data-gtm-yt-inspected-32=\"true\" data-lf-form-tracking-inspected-lynor8xylk57wqjz=\"true\" data-lf-yt-playback-inspected-lynor8xylk57wqjz=\"true\" data-lf-vimeo-playback-inspected-lynor8xylk57wqjz=\"true\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2>\u4e3a\u4e0d\u65ad\u53d8\u5316\u7684\u90e8\u95e8\u8fdb\u884c\u5fc5\u8981\u7684\u8f6c\u578b<\/h2>\n<p>\u8fd9\u4e00\u8f6c\u53d8\u662f\u5728\u4e58\u5ba2\u671f\u671b\u53d1\u751f\u6df1\u523b\u53d8\u5316\u7684\u80cc\u666f\u4e0b\u53d1\u751f\u7684\u3002.<\/p>\n<blockquote><p>\u201cSidney Zeder \u8ba4\u4e3a\uff1a\u201d\u65c5\u884c\u8005\u73b0\u5728\u671f\u5f85\u7684\u662f\u65e0\u6469\u64e6\u3001\u65e0\u7f1d\u3001\u5b8c\u5168\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002.<\/p><\/blockquote>\n<p>OTA\uff08\u5728\u7ebf\u65c5\u884c\u793e\uff09\u5f88\u65e9\u5c31\u96c6\u6210\u4e86\u751f\u6210\u5f0f artificial 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\u5e74\uff0c\u4e00\u4e9b\u9152\u5e97\u96c6\u56e2\u53ef\u80fd\u4f1a\u5931\u53bb\u9ad8\u8fbe 17% \u7684\u5e02\u573a\u4efd\u989d\u3002.<\/p>\n<p>\u9762\u5bf9\u8fd9\u79cd\u538b\u529b\uff0cArtefact \u90e8\u7f72\u4e86\u4ee5\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b\u4e3a\u91cd\u70b9\u7684\u5177\u4f53\u89e3\u51b3\u65b9\u6848\u3002\u4ece\u542f\u53d1\u9636\u6bb5\u5f00\u59cb\uff0c\u8d85\u4e2a\u6027\u5316\u7684\u63a8\u8350\u5f15\u64ce\u5c31\u4f1a\u63a8\u8350\u5408\u9002\u7684\u76ee\u7684\u5730\u3002\u5728\u9884\u8ba2\u9636\u6bb5\uff0c\u57fa\u4e8e\u8bed\u8a00\u6a21\u578b\uff08LLM\uff09\u7684\u5bf9\u8bdd\u754c\u9762\u5b9e\u73b0\u4e86\u6d41\u7545\u7684\u4e92\u52a8\u3002\u5728\u4f4f\u5bbf\u671f\u95f4\uff0c\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u7684\u504f\u597d\u8c03\u6574\u884c\u7a0b\u548c\u9152\u5e97\u670d\u52a1\uff0c\u5e76\u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\u5bf9\u5fe0\u8bda\u5ea6\u8ba1\u5212\u8fdb\u884c\u5fae\u8c03\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u670d\u52a1\u7684\u57fa\u7840\u662f\u66f4\u597d\u5730\u5229\u7528\u548c\u7edf\u4e00\u5ba2\u6237 data\u3002.<\/p>\n<h2>\u5185\u90e8\u4e5f\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u751f\u6210\u6280\u672f<\/h2>\n<p>GenAI 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MMM\uff08\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff09\u6a21\u578b\uff0c\u7528\u4e8e\u4f30\u7b97\u8d22\u52a1\u7740\u9646\u60c5\u51b5\u5e76\u4f18\u5316\u5a92\u4f53\u6295\u8d44\u3002\u8fd9\u4e9b\u6a21\u578b\u8003\u8651\u4e86\u9971\u548c\u6548\u5e94\u548c\u8425\u9500\u6d3b\u52a8\u7684\u9012\u589e\u6027\uff0c\u4ee5\u9884\u6d4b\u5176\u5f71\u54cd\u5e76\u66f4\u597d\u5730\u5206\u914d\u9884\u7b97\u3002.<\/p>\n<h2>\u8d85\u4e2a\u6027\u5316\u5185\u5bb9\u7684\u4f18\u52bf<\/h2>\n<p>\u5728\u4fdd\u6301\u54c1\u724c\u4e00\u81f4\u6027\u7684\u540c\u65f6\uff0c\u5927\u89c4\u6a21\u5236\u4f5c\u5185\u5bb9\u7684\u80fd\u529b\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002Artefact \u4e3a\u6d77\u6e7e\u5730\u533a\u7684\u5229\u96c5\u5f97\u822a\u7a7a\u516c\u53f8\uff08Riyadh Air\uff09\u5b9e\u65bd\u4e86\u591a\u8bed\u8a00\u5185\u5bb9\u751f\u6210\u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u7b26\u5408\u8be5\u54c1\u724c\u7684\u7f16\u8f91\u7ae0\u7a0b\u3002\u5f97\u76ca\u4e8e\u8fd9\u9879\u6280\u672f\uff0c\u5185\u90e8\u56e2\u961f\u548c\u4ee3\u7406\u673a\u6784\u7684\u5de5\u4f5c\u91cf\u5f97\u4ee5\u51cf\u5c11\uff0c\u540c\u65f6\u6ee1\u8db3\u4e86\u65e5\u76ca\u589e\u957f\u7684\u4e2a\u6027\u5316\u9700\u6c42\u3002.<\/p>\n<h2>\u8fc8\u5411\u5ba2\u6237\u670d\u52a1\u65b0\u65f6\u4ee3<\/h2>\n<p>GenAI \u4e5f\u5728\u6539\u53d8\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3002Artefact \u4e3a SNCF Voyageurs \u63d0\u4f9b\u4e86 3635 \u7535\u8bdd\u670d\u52a1\uff0c\u5176\u53cc\u91cd\u76ee\u6807\u662f\uff1a\u901a\u8fc7\u667a\u80fd\u5206\u7c7b\u7cfb\u7edf\u66f4\u597d\u5730\u91cd\u65b0\u5f15\u5bfc\u547c\u53eb\uff0c\u5e76\u534f\u52a9\u5728\u7ebf\u987e\u95ee\u8fdb\u884c\u56de\u590d\u3002\u6548\u679c\u7acb\u7aff\u89c1\u5f71\uff1a\u5f15\u5bfc\u5ba2\u6237\u6240\u9700\u7684\u65f6\u95f4\u7f29\u77ed\u4e86\u516d\u500d\uff0c\u5e73\u5747\u901a\u8bdd\u65f6\u95f4\u7f29\u77ed\u4e86 10%\u3002.<\/p>\n<p>\u6700\u540e\uff0cArtefact \u5e2e\u52a9 Barri\u00e8re \u96c6\u56e2\u5728\u5185\u90e8\u90e8\u7f72\u4e86\u4e00\u4e2a\u5b89\u5168\u7684 ChatGPT \u578b\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u4e0d\u540c\u7684\u4e1a\u52a1\u7ebf\uff08\u4eba\u529b\u8d44\u6e90\u3001\u8d4c\u573a\u3001\u8425\u9500\uff09\u914d\u5907\u4e86\u4e13\u95e8\u7684\u4ee3\u7406\u3002\u8be5\u5e73\u53f0\u4f7f\u5458\u5de5\u80fd\u591f\u5728\u5b89\u5168\u7684\u73af\u5883\u4e2d\u67e5\u9605\u6587\u4ef6\u3001\u81ea\u52a8\u6267\u884c\u4efb\u52a1\u5e76\u4e30\u5bcc\u65e5\u5e38\u5de5\u4f5c\u3002\u5728\u6d4b\u8bd5\u9636\u6bb5\uff0c\u5171\u4ea4\u6362\u4e86 2,800 \u591a\u6761\u4fe1\u606f\uff0c\u8bc1\u660e\u4e86\u8be5\u5e73\u53f0\u7684\u5e7f\u6cdb\u91c7\u7528\u3002.<\/p>\n<h2>\u91cd\u5851\u9152\u5e97\u8fd0\u8425<\/h2>\n<p>\u9664\u4e86\u5ba2\u6237\u548c\u652f\u6301\u529f\u80fd\u5916\uff0cGenAI \u8fd8\u4e3a\u9152\u5e97\u8fd0\u8425\u8f6c\u578b\u63d0\u4f9b\u4e86\u65b0\u7684\u53ef\u80fd\u6027\u3002\u5982\u4eca\uff0c\u4e3b\u8981\u7531\u4eba\u5de5\u8fdb\u884c\u5e76\u53d7\u5236\u4e8e\u6700\u540e\u4e00\u523b\u7a81\u53d1\u4e8b\u4ef6\u7684\u5ba2\u623f\u670d\u52a1\u8ba1\u5212\u53ef\u4ee5\u5b9e\u73b0\u81ea\u52a8\u5316\u3002\u98df\u54c1\u91c7\u8d2d\u3001\u9884\u6d4b\u6027\u7ef4\u62a4\u548c\u4f9b\u5e94\u5546\u9009\u62e9\u4e5f\u53ef\u4ee5\u5229\u7528\u9884\u6d4b\u6a21\u578b\u6216\u4e13\u4e1a\u4ee3\u7406\u8fdb\u884c\u4f18\u5316\u3002.<\/p>\n<blockquote><p>Sidney Zeder \u6307\u51fa\uff1a\u201cAgentic AI \u901a\u8fc7\u81ea\u52a8\u5316\u8bb8\u591a\u4efb\u52a1\uff0c\u6539\u53d8\u4e86\u7aef\u5230\u7aef\u7684\u6d41\u7a0b\u3002\u8fd9\u5c31\u662f\u5b83\u7684\u4ef7\u503c\u6240\u5728\uff0c\u8fdc\u8fdc\u8d85\u51fa\u4e86\u4ec5\u9650\u4e8e\u4e2a\u4eba\u751f\u4ea7\u529b\u7684\u526f\u9a7e\u9a76\u5458\u201d\u3002\u201d<\/p><\/blockquote>\n<p>\u5728\u6240\u6709\u8fd9\u4e9b\u4f7f\u7528\u6848\u4f8b\u4e2d\uff0cArtefact \u8bc1\u660e\u4e86 GenAI \u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u521b\u65b0\u5de5\u5177\uff1a\u5b83\u8fd8\u662f\u6b63\u5728\u7ecf\u5386\u91cd\u5927\u53d8\u9769\u7684\u884c\u4e1a\u5b9e\u73b0\u6df1\u523b\u8f6c\u578b\u7684\u6760\u6746\u3002\u8fd9\u573a\u9769\u547d\u624d\u521a\u521a\u5f00\u59cb\u3002.<\/p>\n<p>\u89c2\u770b\u6cd5\u8bed\u4ecb\u7ecd\uff1a<\/p>\n<p><iframe id=\"player_3\" title=\"\u4e0e\u7406\u4e8b\u4f1a\u7406\u4e8b Sidney Zeder \u7684\u65c5\u884c\u3001\u65c5\u6e38\u548c\u8fd0\u8f93\u5b9e\u8df5\u4ecb\u7ecd - VVT25\" src=\"https:\/\/www.youtube.com\/embed\/PFxDCNDq978?autoplay=0&amp;enablejsapi=1&amp;wmode=opaque\" width=\"670\" height=\"377\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-22=\"true\" data-gtm-yt-inspected-32=\"true\" data-lf-form-tracking-inspected-lynor8xylk57wqjz=\"true\" data-lf-yt-playback-inspected-lynor8xylk57wqjz=\"true\" data-lf-vimeo-playback-inspected-lynor8xylk57wqjz=\"true\" data-mce-fragment=\"1\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>\u897f\u5fb7\u5c3c\u00b7\u6cfd\u5fb7\uff08Sidney 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