	{"id":77128,"date":"2023-10-06T09:52:20","date_gmt":"2023-10-06T08:52:20","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=77128"},"modified":"2024-09-20T17:46:00","modified_gmt":"2024-09-20T16:46:00","slug":"travel-media-smarter-traveler-engagement-for-brands-new-revenue-streams-for-hotels-and-airlines","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/travel-media-smarter-traveler-engagement-for-brands-new-revenue-streams-for-hotels-and-airlines\/","title":{"rendered":"\u65c5\u6e38\u5a92\u4f53\uff1a\u4e3a\u54c1\u724c\u63d0\u4f9b\u66f4\u667a\u80fd\u7684\u6e38\u5ba2\u53c2\u4e0e\uff1b\u4e3a\u9152\u5e97\u548c\u822a\u7a7a\u516c\u53f8\u63d0\u4f9b\u65b0\u7684\u6536\u5165\u6765\u6e90"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/09\/Arthur-du-Passage.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">Arthur du Passage<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u65b0\u52a0\u5761 Artefact \u5408\u4f19\u4eba<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728\u6570\u5b57\u8425\u9500\u548c data \u8d27\u5e01\u5316\u7684\u52a8\u6001\u4e16\u754c\u4e2d\uff0c\u96f6\u552e\u4e1a\u4e00\u76f4\u662f\u5148\u884c\u8005\uff0c\u5229\u7528\u5176\u5e9e\u5927\u7684 data \u8d44\u6e90\u5f00\u8f9f\u65b0\u7684\u6536\u5165\u6765\u6e90\u3002.<\/p>\n<p> \u4e00\u4e2a\u4e3b\u8981\u7684\u4f8b\u5b50\u662f <a href=\"https:\/\/www.artefact.com\/zh\/insights\/blog\/retail-media-an-indispensable-asset-for-brands\/\" rel=\"noopener\" target=\"_blank\">\u96f6\u552e\u5a92\u4f53<\/a>, \u96f6\u552e\u5546\u4e3a\u54c1\u724c\u63d0\u4f9b\u673a\u4f1a\uff0c\u5229\u7528\u5176\u6d88\u8d39\u8005 data \u76f4\u63a5\u5728\u5176\u5e73\u53f0\u6216\u5176\u4ed6\u975e\u81ea\u6709\u5a92\u4f53\u63a5\u89e6\u70b9\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u4e3a\u53cc\u65b9\u521b\u9020\u53cc\u8d62\u5c40\u9762\u3002\u96f6\u552e\u5546\u4ece\u989d\u5916\u7684\u6536\u5165\u6d41\u4e2d\u83b7\u76ca\uff0c\u800c\u54c1\u724c\u5219\u80fd\u4ee5\u66f4\u76f4\u63a5\u3001\u66f4\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u63a5\u89e6\u5230\u4ed6\u4eec\u7684\u76ee\u6807 audience\u3002.<br \/>\n\u5982\u4eca\uff0c\u968f\u7740\u96f6\u552e\u5a92\u4f53\u683c\u5c40\u7684\u6210\u719f\uff0c\u4e00\u4e2a\u65b0\u7684\u53c2\u4e0e\u8005\u6b63\u5728\u5730\u5e73\u7ebf\u4e0a\u5d1b\u8d77\uff1a\u65c5\u6e38\u5a92\u4f53\u3002\u7531\u4e8e\u7f8e\u5bb9\u548c\u70c8\u9152\u7b49\u884c\u4e1a\u7684\u54c1\u724c\u9700\u6c42\u72ec\u7279\uff0c\u65c5\u6e38\u96f6\u552e\u4e1a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u56e0\u6b64\u65c5\u6e38\u5a92\u4f53\u7684\u6f5c\u529b\u5de8\u5927\uff0c\u800c\u4e14\u5927\u90e8\u5206\u5c1a\u672a\u5f00\u53d1\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u6d88\u8d39\u8005\u7684\u65c5\u884c\u610f\u5411\u52bf\u5728\u5fc5\u884c<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u65c5\u884c\u610f\u56fe\u548c\u8ba1\u5212\uff08\u54ea\u4e2a\u76ee\u7684\u5730\u3001\u54ea\u6761\u8def\u7ebf\u3001\u54ea\u5929\uff09\u5bf9\u4e8e\u7ecf\u8425\u65c5\u6e38\u96f6\u552e\u7684\u54c1\u724c\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u8fd9 data \u4e3a\u4ece\u8425\u9500\u7b56\u7565\u548c\u5e97\u94fa\u8fd0\u8425\uff08\u5982\u4f18\u5316\u9500\u552e\u4eba\u5458\u7684\u65e5\u7a0b\u5b89\u6392\uff09\u5230\u9700\u6c42\u9884\u6d4b\u548c\u5e93\u5b58\u7ba1\u7406\u7b49\u4e00\u7cfb\u5217\u51b3\u7b56\u63d0\u4f9b\u4e86\u4f9d\u636e\u3002\u867d\u7136\u6709\u4e00\u4e9b\u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u6839\u636e\u51fa\u53d1\u5730\u548c\u76ee\u7684\u5730\u6765\u9884\u6d4b\u5ba2\u6d41\u91cf\uff0c\u4f46\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u53ea\u80fd\u505a\u5230\u76ae\u6bdb\u800c\u5df2\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u65c5\u6e38\u6fc0\u6d3b\u7684\u6311\u6218\u4e0e\u673a\u9047<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>\u5bf9\u4e8e\u7f8e\u5bb9\u548c\u70c8\u9152\u7b49\u884c\u4e1a\u6765\u8bf4\uff0c\u65c5\u884c\u662f\u83b7\u53d6\u65b0\u5ba2\u6237\u548c\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u72ec\u7279\u673a\u4f1a\u3002\u65c5\u5ba2\u6709\u65f6\u95f4\u3002\u4ece\u65c5\u5ba2\u901a\u8fc7\u5b89\u68c0\u5f00\u59cb\u5230\u767b\u673a\u7ed3\u675f\u7684\u8fd9\u6bb5\u65f6\u95f4\u901a\u5e38\u88ab\u79f0\u4e3a \u201c\u9ec4\u91d1\u65f6\u6bb5\u201d\uff0c\u56e0\u4e3a\u8fd9\u662f\u514d\u7a0e\u5e97\u6d88\u8d39\u7684\u9ec4\u91d1\u65f6\u95f4\u3002\u65c5\u884c\u4e5f\u662f\u6d88\u8d39\u8005\u5bfb\u6c42\u4f18\u60e0\u4ef7\u683c\u3001\u4f53\u9a8c\u6216\u72ec\u5bb6\u4ea7\u54c1\u7684\u673a\u4f1a\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p>\u65c5\u6e38\u884c\u4e1a\u54c1\u724c\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u662f\u5982\u4f55\u5728\u6d88\u8d39\u8005\u7684\u6574\u4e2a\u65c5\u884c\u8fc7\u7a0b\u4e2d\u6709\u6548\u5730\u5438\u5f15\u4ed6\u4eec\uff0c\u56e0\u6b64\u4ed6\u4eec\u9700\u8981\u77e5\u9053\u8c01\u5c06\u5728\u4f55\u65f6\u4f55\u5730\u65c5\u884c\uff0c\u4ee5\u4fbf\u5728\u65c5\u884c\u524d\u3001\u65c5\u884c\u4e2d\u548c\u65c5\u884c\u540e\u8fdb\u884c\u6709\u6548\u7684\u6fc0\u6d3b\u3002\u76ee\u524d\uff0c\u8bb8\u591a\u54c1\u724c\u4f9d\u8d56\u4e8e\u5728\u7ebf\u65c5\u884c\u793e\uff08OTA\uff09\u7684\u5e7f\u544a\u670d\u52a1\uff0c\u6839\u636e\u5b9e\u9645\u9884\u8ba2\u4fe1\u606f\u9501\u5b9a audience \u7528\u6237\u30022022 \u5e74\uff0cBooking.com\u3001Trip.com \u548c Expedia \u786e\u8ba4\u7684\u5e7f\u544a\u76f8\u5173\u6536\u5165\u5206\u522b\u4e3a $8.9400\uff08\u201c\u5e7f\u544a\u548c\u5176\u4ed6\u6536\u5165\u201d\uff09\u3001$3.6600\uff08\u201c\u5176\u4ed6\u4e1a\u52a1\u201d\uff0c\u4e3b\u8981\u5305\u62ec\u5728\u7ebf\u5e7f\u544a\u670d\u52a1\u548c\u91d1\u878d\u670d\u52a1\uff09\u548c $7.7700\uff08\u201c\u5e7f\u544a\u548c\u5a92\u4f53\u201d\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>\u4e0d\u8fc7\uff0cOTA \u4e5f\u6709\u5176\u5c40\u9650\u6027\u3002\u5b83\u4eec\u7684 data \u53ef\u80fd\u5e76\u4e0d\u5168\u9762\uff0caudience \u7684\u8986\u76d6\u8303\u56f4\u4e5f\u53ef\u80fd\u6709\u504f\u5dee\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u901a\u8fc7 OTA \u9884\u8ba2\u7684\u6d88\u8d39\u8005\u53ef\u80fd\u4e0e\u76f4\u63a5\u5411\u9152\u5e97\u6216\u822a\u7a7a\u516c\u53f8\u9884\u8ba2\u7684\u6d88\u8d39\u8005\u6709\u5f88\u5927\u4e0d\u540c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u9152\u5e97\u548c\u822a\u7a7a\u516c\u53f8\uff1a\u65b0\u7684 data \u91d1\u77ff<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u9664 OTA \u5916\uff0c\u8fde\u9501\u9152\u5e97\u548c\u822a\u7a7a\u516c\u53f8\u4e5f\u662f\u6d88\u8d39\u8005 data \u7684\u5b9d\u5e93\u3002\u5b83\u4eec\u5bf9\u6d88\u8d39\u8005\u7684\u65c5\u884c\u8ba1\u5212\u3001\u504f\u597d\u548c\u884c\u4e3a\u4e86\u5982\u6307\u638c\uff0c\u6355\u6349\u5230\u7684\u4fe1\u606f\u5f80\u5f80\u4e0d\u4e9a\u4e8e OTA\uff0c\u751a\u81f3\u66f4\u591a\u3002\u7531\u4e8e\u8fd1\u4e00\u534a\u7684\u9884\u8ba2\u662f\u76f4\u63a5\u4e0e\u9152\u5e97\u548c\u822a\u7a7a\u516c\u53f8\u8fdb\u884c\u7684\uff0c\u8fd9\u4e9b\u516c\u53f8\u5750\u62e5 data \u7684\u91d1\u77ff\u3002\u8fd9\u4f7f\u5b83\u4eec\u5b8c\u5168\u53ef\u4ee5\u6548\u4eff\u96f6\u552e\u5546\uff0c\u901a\u8fc7\u5411\u54c1\u724c\u63d0\u4f9b\u6d1e\u5bdf\u529b\u6216\u4fc3\u8fdb\u7279\u5b9a audience \u7684\u6fc0\u6d3b\uff0c\u5c06\u5176 data \u8d27\u5e01\u5316\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>\u96f6\u552e\u5546\u6210\u529f\u5730\u5229\u7528\u4e86\u96f6\u552e\u5a92\u4f53\uff0c\u76ee\u524d\u96f6\u552e\u5a92\u4f53\u5728\u6574\u4e2a\u5a92\u4f53\u5e02\u573a\u4e2d\u5360\u636e\u4e86\u76f8\u5f53\u5927\u7684\u6bd4\u91cd\u3002\u9884\u8ba1\u5230 2027 \u5e74\uff0c\u96f6\u552e\u5a92\u4f53\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230 $100B\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>\u5982\u679c\u9152\u5e97\u548c\u822a\u7a7a\u516c\u53f8\u80fd\u6218\u7565\u6027\u5730\u5229\u7528 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5c31\u80fd\u5f00\u8f9f\u5229\u6da6\u4e30\u539a\u7684\u6536\u5165\u6765\u6e90\uff0c\u6539\u53d8\u65c5\u6e38\u5a92\u4f53\u7684\u683c\u5c40\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5408\u9002\u7684\u5408\u4f5c\u4f19\u4f34\u548c\u5408\u9002\u7684\u6280\u672f<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>\u65c5\u6e38\u5a92\u4f53\u662f\u4e00\u4e2a\u72ec\u7279\u7684\u53cc\u8d62\u673a\u4f1a\uff0c\u65c5\u6e38\u516c\u53f8\u53ef\u4ee5\u501f\u6b64\u5f00\u8f9f\u65b0\u7684\u6536\u5165\u6765\u6e90\uff0c\u54c1\u724c\u53ef\u4ee5\u501f\u6b64\u4ee5\u66f4\u7cbe\u51c6\u7684\u65b9\u5f0f\u6fc0\u6d3b\u6d88\u8d39\u8005\uff0c\u5e76\u5728\u4ed6\u4eec\u7684\u65c5\u7a0b\u4e2d\u63d0\u4f9b\u66f4\u597d\u7684\u4f53\u9a8c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><p>\u65c5\u6e38\u516c\u53f8\u548c\u54c1\u724c\u8981\u5145\u5206\u5229\u7528\u65c5\u6e38\u5a92\u4f53\u7684\u6f5c\u529b\uff0c\u5c31\u5fc5\u987b<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\"><p>1.\u6839\u636e\u5404\u81ea\u7684\u76ee\u6807\u548c\u8986\u76d6\u8303\u56f4\uff0c\u4e3a\u5176\u786e\u5b9a\u5408\u9002\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u4ee5\u5efa\u7acb\u8fd9\u79cd data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff08\u4f8b\u5982\uff0c\u5bf9\u4e8e\u67d0\u4e2a\u54c1\u724c\u6765\u8bf4\uff0c\u67d0\u4e9b\u822a\u7a7a\u516c\u53f8\u6216\u8fde\u9501\u9152\u5e97\u53ef\u80fd\u6bd4\u5176\u4ed6\u822a\u7a7a\u516c\u53f8\u6216\u8fde\u9501\u9152\u5e97\u66f4\u503c\u5f97\u5408\u4f5c\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\"><p>2.\u5960\u5b9a\u6280\u672f\u57fa\u7840\uff1a\u65c5\u6e38\u516c\u53f8\u548c\u54c1\u724c\u90fd\u5fc5\u987b\u786e\u4fdd\u6839\u636e\u5176\u9009\u5b9a\u7684\u4f7f\u7528\u6848\u4f8b\u5efa\u7acb\u6b63\u786e\u7684\u6280\u672f\u57fa\u7840\u8bbe\u65bd\uff0c\u4e3b\u8981\u8003\u8651\u56e0\u7d20\u5305\u62ec\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u72ec\u7acb\u7ba1\u7406\u5404\u81ea\u7684 first-party data \u8d44\u4ea7\uff0c\u4ece\u6444\u53d6\u5230\u5b58\u50a8\u548c\u5904\u7406\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u80fd\u591f\u4ea4\u53c9\u5f15\u7528\u54c1\u724c\u548c\u65c5\u6e38\u516c\u53f8 data \u540c\u65f6\u5c0a\u91cd data \u9690\u79c1\u548c\u6cd5\u89c4<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4fc3\u8fdb\u6fc0\u6d3b\uff08\u4f8b\u5982\u4e0e\u9700\u6c42\u65b9\u5e73\u53f0 (DSP) \u96c6\u6210\uff09<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-14\"><p>\u6700\u7ec8\uff0c\u968f\u7740\u4f01\u4e1a\u52aa\u529b\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u5c06\u5bf9\u8bdd\u5f0f data \u96c6\u6210\u5230\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u4f7f\u7528\u6848\u4f8b\u4e2d\u4e0d\u4ec5\u662f\u6709\u76ca\u7684\uff0c\u800c\u4e14\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u968f\u7740\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u548c LLM \u7684\u8fdb\u6b65\uff0c\u66fe\u7ecf\u4f7f\u5bf9\u8bdd\u5f0f data \u96be\u4ee5\u5229\u7528\u7684\u969c\u788d\u6b63\u5728\u8fc5\u901f\u6d88\u5931\u3002\u73b0\u5728\u662f\u4f01\u4e1a\u62e5\u62b1\u4f1a\u8bdd\u5f0f data \u7684\u6f5c\u529b\u5e76\u5c06\u5176\u7eb3\u5165\u6218\u7565\u7684\u65f6\u5019\u4e86\uff0c\u8fd9\u6837\u624d\u80fd\u786e\u4fdd\u4f01\u4e1a\u5728\u6570\u5b57\u65f6\u4ee3\u59cb\u7ec8\u7ad9\u5728\u6d88\u8d39\u8005\u53c2\u4e0e\u7684\u6700\u524d\u6cbf\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u65c5\u884c\u7403\u5458\u7684\u672a\u6765\u4e4b\u8def<\/h2><\/div><div class=\"fusion-text fusion-text-15\"><p>\u65c5\u6e38\u5a92\u4f53\u662f\u4e00\u4e2a\u5145\u6ee1\u673a\u9047\u7684\u65b0\u9886\u57df\u3002\u51ed\u501f\u72ec\u4e00\u65e0\u4e8c\u7684 data\uff0c\u9152\u5e97\u548c\u822a\u7a7a\u516c\u53f8\u6709\u671b\u5f7b\u5e95\u6539\u53d8\u7f8e\u5bb9\u548c\u70c8\u9152\u7b49\u884c\u4e1a\u7684\u54c1\u724c\u5728\u65c5\u884c\u573a\u666f\u4e2d\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u7684\u65b9\u5f0f\u3002\u65c5\u7a0b\u624d\u521a\u521a\u5f00\u59cb\uff0c\u672a\u6765\u7684\u9053\u8def\u5c06\u4e3a\u54c1\u724c\u548c\u65c5\u6e38\u5b9e\u4f53\u5e26\u6765\u4ee4\u4eba\u5174\u594b\u7684\u53ef\u80fd\u6027\u3002\u4f5c\u4e3a\u7b2c\u4e00\u4e2a\u4fe1\u53f7\uff0c\u4e07\u8c6a\u9152\u5e97\u4e8e 2022 \u5e74\u5ba3\u5e03\u63a8\u51fa\u5176 <a href=\"https:\/\/news.marriott.com\/news\/2022\/05\/16\/marriott-international-introduces-travel-media-network-powered-by-yahoo\" target=\"_blank\" rel=\"noopener\">\u4e07\u8c6a\u5a92\u4f53\u7f51\u7edc<\/a>, \u8fd9\u6700\u7ec8\u5c06\u4f7f\u54c1\u724c\u80fd\u591f\u5728\u8be5\u516c\u53f8\u65c5\u884c\u8ba1\u5212\u7684 1.64 \u4ebf\u591a\u540d\u4f1a\u5458\u4e2d\u5229\u7528\u4ed6\u4eec\u7684\u6d88\u8d39\u8005 data\uff0c\u5b9e\u73b0\u66f4\u6709\u9488\u5bf9\u6027\u7684\u6fc0\u6d3b\u548c\u53c2\u4e0e\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u548c data \u8d27\u5e01\u5316\u7684\u52a8\u6001\u4e16\u754c\u4e2d\uff0c\u96f6\u552e\u4e1a\u4e00\u76f4\u662f\u5148\u884c\u8005\uff0c\u5229\u7528\u5176\u5e9e\u5927\u7684 data \u8d44\u6e90\u5f00\u8f9f\u65b0\u7684\u6536\u5165\u6765\u6e90\u3002.<\/p>","protected":false},"featured_media":77855,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999,22034,21937],"blog-language":[2991],"class_list":["post-77128","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-category-retail-media","blog-category-tourism-travel-transportation","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/77128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/77855"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=77128"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=77128"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=77128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}