{"id":82040,"date":"2023-11-08T09:56:14","date_gmt":"2023-11-08T09:56:14","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=82040"},"modified":"2024-09-20T17:46:00","modified_gmt":"2024-09-20T16:46:00","slug":"data-privacy-today-why-its-essential-for-customers-and-business-success","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/data-privacy-today-why-its-essential-for-customers-and-business-success\/","title":{"rendered":"Data \u4eca\u5929\u7684\u9690\u79c1\uff1a\u4e3a\u4f55\u9690\u79c1\u5bf9\u5ba2\u6237\u548c\u4f01\u4e1a\u6210\u529f\u81f3\u5173\u91cd\u8981"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/profiel-foto-daniel-linkedin-1-1-scaled.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u4e39\u5c3c\u5c14-\u8d39\u96f7\u62c9<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6570\u5b57\u4e0e Data \u54a8\u8be2\u7ecf\u7406 <a href=\"https:\/\/www.linkedin.com\/in\/danielferreiraverstoep\/\" target=\"_blank\" rel=\"noopener\">Artefact \u6bd4\u8377\u5362<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/01\/melief-dirk-management-team-artefact.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u5fb7\u514b-\u6885\u5229\u592b<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Data \u548c\u6570\u5b57\u8425\u9500\u9ad8\u7ea7\u603b\u76d1<a href=\"https:\/\/www.linkedin.com\/in\/dirkmelief\/\" target=\"_blank\" rel=\"noopener\"> Artefact \u6bd4\u8377\u5362<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Kat-Rutherford-Google.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u51ef\u7279-\u5362\u745f\u798f<\/h3><\/div><div class=\"fusion-text fusion-text-3 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u9ad8\u7ea7\u5e94\u7528\u7a0b\u5e8f\u4e13\u5bb6 <a href=\"https:\/\/www.linkedin.com\/in\/kat-rutherford-9241ab4b\/\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/k.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u51ef\u7279-\u4e9a\u5f53\u65af<\/h3><\/div><div class=\"fusion-text fusion-text-4 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Data\uff0c\u6d4b\u91cf\u4e0e\u7ee9\u6548\u4e13\u5bb6\u9886\u5bfc\uff0c\u5728 <a href=\"https:\/\/www.linkedin.com\/in\/kate-adams-1b63668\/\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u9690\u79c1\u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5408\u89c4\u95ee\u9898\u3002\u5b83\u662f\u4e00\u4e2a\u5546\u673a\u3002\u8ba4\u771f\u5bf9\u5f85\u9690\u79c1\u95ee\u9898\u7684\u9996\u5e2d\u8425\u9500\u5b98\u53ef\u4ee5\u5efa\u7acb\u5ba2\u6237\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\uff0c\u521b\u9020\u66f4\u53ef\u6301\u7eed\u7684\u4e1a\u52a1\u6a21\u5f0f\uff0c\u5e76\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002\u6709\u4e86\u6b63\u786e\u7684\u65b9\u6cd5\uff0c\u9690\u79c1\u662f\u5f00\u542f\u6210\u529f\u3001\u6301\u4e45\u7684\u4eba\u5de5\u667a\u80fd\u8425\u9500\u7684\u5173\u952e\uff0c\u8fd9\u5c06\u65e5\u76ca\u6210\u4e3a\u672a\u6765\u5546\u4e1a\u7684\u57fa\u7840\u3002\u9274\u4e8e\u6b27\u76df\u6b63\u5728\u7387\u5148\u6539\u53d8\u9690\u79c1\u4fdd\u62a4\u7684\u683c\u5c40\uff0cArtefact \u7684\u5fb7\u514b-\u6885\u5229\u592b\uff08Dirk Melief\uff09\u548c\u4e39\u5c3c\u5c14-\u8d39\u96f7\u62c9\uff08Daniel Ferreira\uff09\u4e0e\u8c37\u6b4c\u7684\u51ef\u7279-\u5362\u745f\u798f\uff08Kat Rutherford\uff09\u548c\u51ef\u7279-\u4e9a\u5f53\u65af\uff08Kate Adams\uff09\u5750\u5728\u4e00\u8d77\uff0c\u63a2\u8ba8\u9690\u79c1\u7684\u5546\u4e1a\u4ef7\u503c\uff0c\u5e76\u4e3a CMO \u63d0\u4f9b\u6307\u5357\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5efa\u7acb\u548c\u5b9e\u65bd\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u6218\u7565\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5409-\u5362\u745f\u798f\uff1a\u5728\u6211\u4eec\u8fd9\u4e2a\u884c\u4e1a\uff0c\u60a8\u5982\u4f55\u5b9a\u4e49\u9690\u79c1\uff1f\u4f8b\u5982\uff0c\u5728\u5546\u4e1a\/\u6cd5\u5f8b\/TP41T \u80cc\u666f\u4e0b\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u5fb7\u514b-\u6885\u5229\u592b<\/strong> \u6211\u4eec\u6709\u4e0d\u540c\u7684\u770b\u6cd5\u3002\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u6211\u4eec\u8ba4\u4e3a\u8fd9\u662f\u4f60\u63a7\u5236\uff08......\uff09\u7684\u6743\u5229\u3002<em>\u63a5\u53d7\u3001\u62d2\u7edd\u3001\u5220\u9664<\/em>\u60a8\u7684\u7528\u6237 data (<em>\u5982 cookies \u548c PII data<\/em>\u54c1\u724c\u548c\u5e73\u53f0\u88ab\u5141\u8bb8\u6536\u96c6\u3001\u5b58\u50a8\u548c\u7528\u4e8e\u5206\u6790\u548c\uff08\u91cd\u65b0\uff09\u6fc0\u6d3b\u76ee\u7684\u7684\u7528\u6237\u6570\u636e\uff08\u5305\u62ec\u7528\u6237\u540d\u548c\u5bc6\u7801\uff09\u548c\u504f\u597d\u3002.<\/p>\n<p>\u4ece\u4ee3\u7406\u516c\u53f8\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u6211\u4eec\u5e2e\u52a9\u5ba2\u6237\uff08\u54c1\u724c\uff09\u4e86\u89e3\u54ea\u4e9b\u6280\u672f\u8bbe\u7f6e\u6709\u5229\u4e8e\u4ed6\u4eec\u5728\u76f8\u5173\u6cd5\u5f8b\u8303\u56f4\u5185\u8ffd\u8e2a\u54ea\u4e9b\u7528\u6237\u4fe1\u606f\u3002\u6211\u4eec\u8fd8\u6307\u5bfc\u5ba2\u6237\u5982\u4f55\u5206\u6790\u548c\u6fc0\u6d3b\u7528\u6237\u4fe1\u606f\uff0c\u7528\u4e8e\u5e02\u573a\u8425\u9500\u3001\u9500\u552e\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u5ba2\u6237\u670d\u52a1\u3001\u8d22\u52a1\u548c\u4ea7\u54c1\u5f00\u53d1\u7b49\u5404\u79cd\u76ee\u7684\u3002.<\/p>\n<p>\u4ece\u5e7f\u544a\u5546\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u5c31\u662f\u901a\u8fc7\u6df1\u601d\u719f\u8651\u3001\u5f81\u5f97\u540c\u610f\u7684\u7b2c\u4e00\u65b9 data \u7b56\u7565\u521b\u9020\u7ade\u4e89\u4f18\u52bf\uff0c\u540c\u65f6\u6539\u5584\u4e0e\u6700\u7ec8\u7528\u6237\u7684\u5173\u7cfb\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">KR\uff1a\u4f60\u4eec\u662f\u5426\u5c06\u9690\u79c1\u4fdd\u62a4\u4f5c\u4e3a\u5f53\u524d\u4e3b\u5f20\/\u670d\u52a1\u7684\u4e00\u90e8\u5206\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u4e39\u5c3c\u5c14-\u8d39\u96f7\u62c9<\/strong>:\u662f\u7684\uff0c\u6211\u4eec\u6709\u3002\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u5b83\u56f4\u7ed5\u7740\u4e09\u5927\u652f\u67f1\uff1b;<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:var(--awb-color7);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6cd5\u5f8b\u8054\u7edc<\/strong>:\u5145\u5f53\u6570\u5b57\u56e2\u961f\u4e0e\u6cd5\u52a1\uff08DPO\uff09\u4e4b\u95f4\u7684\u4fe1\u606f\u5171\u4eab\u4fc3\u8fdb\u8005\uff0c\u5e76\u5145\u5f53\u7ffb\u8bd1\u8005\uff0c\u6839\u636e\u5f53\u524d\u6570\u5b57\u73af\u5883\u4e2d\u7684\u6cd5\u5f8b\u754c\u9650\uff0c\u5411\u60a8\u5c55\u793a\u73b0\u4ee3 data \u548c\u6280\u672f\u5806\u6808\u5e94\u8be5\u662f\u4ec0\u4e48\u6837\u7684\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u63d0\u9ad8\u5ba2\u6237\u6570\u5b57\u56e2\u961f\u7684\u80fd\u529b<\/strong>:\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3\u5982\u4f55\u5229\u7528\u76f8\u5173\u7684\u5e73\u53f0\u529f\u80fd\u3001\u7ba1\u7406\u7528\u6237\u540c\u610f\u548c\u504f\u597d\uff0c\u5e76\u627e\u5230\u9002\u5f53\u7684\u65b9\u6cd5\u6765\u5b9e\u73b0\u4ece\u6536\u96c6\u7528\u6237\u540c\u610f\u548c\u504f\u597d\u5230\u5b58\u50a8\u3001\u5206\u6790\u548c\u6fc0\u6d3b\u7684\u6d41\u7a0b\u81ea\u52a8\u5316\uff0c\u4ece\u800c\u4f7f\u5f53\u4eca\u7684\u5de5\u5177\u4e3a\u4ed6\u4eec\u6240\u7528\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5b9e\u65bd\u5fc5\u8981\u7684 data \u548c\u6280\u672f\u8bbe\u7f6e<\/strong>:\u4e3a\u5ba2\u6237\u7684\u5173\u952e\u7528\u4f8b\u63d0\u4f9b\u4fbf\u5229\uff0c\u4f8b\u5982\u6fc0\u6d3b first-party data \u4ee5\u5f00\u5c55\u8425\u9500\u518d\u53c2\u4e0e\u6d3b\u52a8\uff0c\u6216\u5c06\u4fe1\u606f\u53cd\u9988\u5230\u7ade\u4ef7\u7b97\u6cd5\u4e2d\u4ee5\u5b9e\u73b0\u66f4\u6709\u5229\u7684\u7ed3\u679c\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5c06\u8fd9\u4e09\u8005\u7ed3\u5408\u5728\u4e00\u8d77\u7684\u7c98\u5408\u5242\u5f80\u5f80\u4e5f\u6d89\u53ca\u4e09\u4e2a\u5173\u952e\u56e0\u7d20\uff1a<\/p>\n<p>1.\u4ece\u4e1a\u52a1\u76ee\u6807\u5230\u8425\u9500\u76ee\u6807\u4e4b\u95f4\u6709\u4e00\u4e2a\u6e05\u6670\u3001\u4e00\u81f4\u548c\u53ef\u8861\u91cf\u7684\u8f6c\u5316\u3002.<br \/>\n2.\u4e0e\u4e00\u4e2a\u6216\u591a\u4e2a\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u5171\u540c\u5efa\u7acb\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u4e1a\u52a1\u6848\u4f8b\uff0c\u5c06\u4e0d\u540c\u7684\u4e1a\u52a1\u90e8\u95e8\u8054\u7cfb\u8d77\u6765\u3002.<br \/>\n3.\u826f\u597d\u7684\u8054\u5408 data governance \u7ed3\u6784\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">KR\uff1a\u60a8\u8ba4\u4e3a\u9690\u79c1\u95ee\u9898\u5728\u672a\u6765\u4e24\u4e09\u5e74\u5185\u5c06\u5982\u4f55\u53d1\u5c55\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u7ba1\u7406\u90e8<\/strong>:\u73b0\u5728\uff0c\u4eba\u4eec\u66f4\u52a0\u719f\u6089\u81ea\u5df1\u4f5c\u4e3a\u4e2a\u4eba\u6240\u4ea7\u751f\u7684 data \u6570\u91cf\uff0c\u5e76\u5f00\u59cb\u4e86\u89e3\u8fd9\u4e9b data \u7684\u53bb\u5411\uff0c\u4ed6\u4eec\u5c06\u7ee7\u7eed\u63a8\u52a8\u9690\u79c1\u8bae\u7a0b\uff0c\u8981\u6c42\u8fd9\u4e9b data \u5177\u6709\u66f4\u9ad8\u7684\u900f\u660e\u5ea6\u548c\u4ef7\u503c\uff0c\u5e76\u8981\u6c42\u5bf9\u4ed6\u4eec\u9009\u62e9\u4e0e\u5916\u90e8\u5171\u4eab\u7684\u7528\u6237\u4fe1\u606f\u8fdb\u884c\u4fbf\u6377\u7684\u63a7\u5236\u3002.<\/p>\n<p><strong>DF<\/strong>:\u6211\u4eec\u8ba4\u4e3a\uff0c\u5927\u591a\u6570\u4eba\u90fd\u4f1a\u6beb\u4e0d\u72b9\u8c6b\u5730\u5c06\u81ea\u5df1\u7684 data \u4ea4\u7ed9\u4ed6\u4eec\u77e5\u9053\u53ef\u4ee5\u4fe1\u8d56\u3001\u4e86\u89e3\u5e76\u80fd\u4e3a\u5176\u751f\u6d3b\u589e\u503c\u7684\u54c1\u724c\u3002\u8fd9\u5e76\u4e0d\u662f\u4e00\u4e2a\u65b0\u6982\u5ff5\uff1a <a href=\"https:\/\/hbr.org\/2015\/05\/customer-data-designing-for-transparency-and-trust\" target=\"_blank\" rel=\"noopener\">\u65e9\u5728 2015 \u5e74\u5c31\u5bf9\u6b64\u8fdb\u884c\u8fc7\u7814\u7a76<\/a>, \u7136\u800c\uff0c\u5927\u591a\u6570\u54c1\u724c\u8fd8\u6ca1\u6709\u5b8c\u5168\u638c\u63e1\u6b63\u786e\u6267\u884c\u7684\u529b\u91cf\u3002\u8fd9\u9700\u8981\u638c\u63e1\u4e09\u4e2a\u5173\u952e\u70b9\uff1a<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:var(--awb-color7);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8ba9\u60a8\u7684\u5ba2\u6237\u77e5\u9053\u60a8\u6b63\u5728\u4e3a\u4ed6\u4eec\u7684\u4e2a\u4eba data \u505a\u4ec0\u4e48\uff1b;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8ba9\u60a8\u7684\u5ba2\u6237\u63a7\u5236\u4e2a\u4eba data \u7684\u53bb\u5411\uff1b;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u4f9b\u5de8\u5927\u7684\u4ef7\u503c\uff0c\u4ee5\u6362\u53d6\u4ed6\u4eec\u7684\u4e2a\u4eba data\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u5efa\u7acb\u4fe1\u4efb\u3001\u7a33\u56fa\u5173\u7cfb\u548c\u63d0\u4f9b\u5de8\u5927\u4ef7\u503c\u4ee5\u6362\u53d6\u5ba2\u6237 data \u7684\u521b\u9020\u6027\u673a\u4f1a\u662f\u65e0\u7a77\u65e0\u5c3d\u7684\u3002\u5bf9\u4e8e\u65c5\u6e38\u54c1\u724c\u6765\u8bf4\uff0c\u53ef\u4ee5\u8003\u8651\u4e3a\u987e\u5ba2\u63d0\u4f9b\u66f4\u4fbf\u6377\u7684\u767b\u673a\u624b\u7eed\uff0c\u6216\u4e3a\u957f\u671f\u987e\u5ba2\u63d0\u4f9b\u514d\u8d39\u7684\u8212\u9002\u5ea6\u5347\u7ea7\u670d\u52a1\u3002\u5bf9\u4e8e\u65f6\u5c1a\u54c1\u724c\u6765\u8bf4\uff0c\u53ef\u4ee5\u8ba9\u987e\u5ba2\u63d0\u524d\u83b7\u5f97\u65b0\u7cfb\u5217\u7684\u4ea7\u54c1\uff0c\u6216\u8005\u63d0\u4f9b\u72ec\u5bb6\u7ef4\u4fee\u670d\u52a1\uff0c\u8ba9\u670d\u88c5\u7684\u4f7f\u7528\u5bff\u547d\u66f4\u957f\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">KR\uff1a\u80fd\u5f15\u8d77\u5ba2\u6237\u5171\u9e23\u7684\u4e3b\u8981\u9690\u79c1\u95ee\u9898\u662f\u4ec0\u4e48\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u7ba1\u7406\u90e8<\/strong>:\u54c1\u724c\u5f00\u59cb\u8ba4\u8bc6\u5230 <strong>\u8010\u7528\u7684 data \u6218\u7565<\/strong> \u662f\u4eba\u5de5\u667a\u80fd\u5e7f\u544a\u7684\u71c3\u6599\uff0c\u5b83\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002\u901a\u8fc7\u5236\u5b9a\u4ee5\u4e1a\u52a1\u4e3a\u4e3b\u5bfc\u7684 data \u6218\u7565\u548c <strong>\u6cbb\u7406\u7ed3\u6784<\/strong>, \u56e0\u6b64\uff0c\u516c\u53f8\u53ef\u4ee5\u83b7\u5f97\u6d1e\u5bdf\u529b\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5c31\u5e7f\u544a\u6d3b\u52a8\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u3002\u7136\u800c\uff0c\u5728\u4ee5\u4e0b\u65b9\u9762\u53ef\u80fd\u5b58\u5728\u6311\u6218 <strong>\u5728\u8425\u9500\u90e8\u95e8\u548c\u6cd5\u5f8b\u90e8\u95e8\u4e4b\u95f4\u67b6\u8d77\u6865\u6881<\/strong> data \u6218\u7565\u3002.<\/p>\n<p>\u6211\u4eec\u5728\u8fd9\u4e9b\u95ee\u9898\u4e0a\u63a5\u89e6\u7684\u5927\u591a\u6570\u5229\u76ca\u76f8\u5173\u8005\u90fd\u5bf9\u5206\u6790\u548c\u6fc0\u6d3b\u5ba2\u6237 data \u5177\u6709\u5408\u6cd5\u5229\u76ca\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u4e0e\u5ba2\u6237\u8ba8\u8bba\u7684\u4e00\u4e9b\u5173\u952e\u6848\u4f8b\u5305\u62ec\uff1a\u5982\u4f55\u5728\u5f53\u5730\u6cd5\u5f8b\u8303\u56f4\u5185\u6b63\u786e\u8ddf\u8e2a\u7f51\u7edc\u548c\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u3001\u5982\u4f55\u66f4\u65b0\u540c\u610f\u548c\u504f\u597d\uff0c\u4ee5\u53ca\u5982\u4f55\u5c06\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5e73\u53f0\u4e2d\u7684\u5ba2\u6237 data \u4e0e\u76f8\u5173\u8425\u9500\u5e73\u53f0\u540c\u6b65\u3002.<\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u7ecf\u5e38\u770b\u5230\u8fd9\u6837\u7684\u6848\u4f8b\uff1a\u6211\u4eec\u6307\u5bfc\u5ba2\u6237\u5982\u4f55\u7ba1\u7406\u7528\u6237\u540c\u610f\u3001\u5982\u4f55\u8bbe\u7f6e data \u6536\u96c6\u3001\u5982\u4f55\u6fc0\u6d3b first-party data \u4ee5\u53ca\u5982\u4f55\u8861\u91cf\u4f7f\u7528 first-party data \u7684\u5f71\u54cd\u3002.<\/p>\n<p><strong>DF<\/strong>:\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u8981\u8bb2\u8ff0\u6211\u4eec\u662f\u5982\u4f55\u5728\u5f52\u56e0\u95ee\u9898\uff08cookie \u9650\u5236\uff09\u548c targeting \u65b9\u9762\u8d70\u5230\u4eca\u5929\u7684\uff0c\u5176\u4e2d\u5305\u62ec\u6392\u9664\u521a\u521a\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u7684\u4eba\u3002\u5728\u542f\u52a8\u5ba2\u6237\u5339\u914d\u89e3\u51b3\u65b9\u6848\u65f6\uff0c\u8fd9\u4e2a\u4f8b\u5b50\u603b\u662f\u5f88\u6709\u5e2e\u52a9\uff0c\u56e0\u4e3a\u6ca1\u6709\u4eba\u5e0c\u671b\u5411\u521a\u8d2d\u4e70\u4ea7\u54c1\u7684\u4eba\u5c55\u793a\u5e7f\u544a\uff0c\u4f46\u76ee\u524d\u7684 targeting \u89e3\u51b3\u65b9\u6848\u9700\u8981\u4f7f\u7528 first-party data \u6765\u6392\u9664\u548c\u5305\u542b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">KR\uff1a\u5728\u8fd9\u4e9b\u5ba2\u6237\u7684\u5b9e\u9645\u60c5\u51b5\u4e2d\uff0c\u662f\u5426\u5b58\u5728\u60a8\u8ba4\u4e3a\u53ef\u4ee5\u63d0\u4f9b\u989d\u5916\u5546\u4e1a\u4ef7\u503c\u7684\u9057\u6f0f\u9886\u57df\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>DF<\/strong>:\u6211\u4eec\u7684\u5ba2\u6237\uff08\u4ee5\u53ca\u6211\u4eec\u81ea\u5df1\uff09\u6709\u65f6\u4f1a\u9677\u5165\u8fd9\u6837\u7684\u9677\u9631\uff1a\u6bd4\u5982\u8bf4\uff0c\u4e3a\u4e86\u6ee1\u8db3\u8425\u9500\u7528\u4f8b\u800c\u505a\u4e8b\uff0c\u5374\u6ca1\u6709\u8db3\u591f\u91cd\u89c6\u5bf9\u53e6\u4e00\u7aef\u5ba2\u6237\u7684\u4ef7\u503c\u3002.<\/p>\n<p>\u6b64\u5916\uff0c\u9690\u79c1\u5e94\u8be5\u662f\u4e00\u4e2a\u5168\u7ec4\u7ec7\u8303\u56f4\u7684\u8bdd\u9898\uff0c\u800c\u6211\u4eec\u7ecf\u5e38\u770b\u5230\u7684\u60c5\u51b5\u662f\uff0c\u4e00\u4e2a\u6216\u591a\u4e2a\u4e1a\u52a1\u3001\u9500\u552e\u6216\u8425\u9500\u5229\u76ca\u76f8\u5173\u8005\u5728\u4e3b\u5bfc\u5bf9\u8bdd\uff0c\u56e0\u4e3a\u8fd9\u5bf9\u4ed6\u4eec\u6709\u5229\u3002\u56de\u5230\u6211\u4eec\u4e4b\u524d\u63d0\u5230\u7684\u4e00\u70b9\uff0c\u8fd9\u5c31\u9700\u8981\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u5546\u4e1a\u6848\u4f8b\uff0c\u76f4\u63a5\u4e0e C \u7ea7\u53d1\u8d77\u4eba\u76f8\u5173\uff0c\u5e76\u4ece\u4e00\u5f00\u59cb\u5c31\u8ba9\u6cd5\u5f8b\u90e8\u95e8\uff08DPO\uff09\u53c2\u4e0e\u8fdb\u6765\uff0c\u800c\u4e0d\u662f\u5728\u542f\u52a8\u4f7f\u7528\u6848\u4f8b\u4e4b\u524d\uff0c\u7a81\u7136\u95ee \u201c\u4e3a\u4ec0\u4e48\uff1f\u201c<em>\u6211\u4eec\u771f\u7684\u53ef\u4ee5\u8fd9\u6837\u505a\u5417\uff1f<\/em>\u201d<\/p>\n<p><strong>\u7ba1\u7406\u90e8<\/strong>:\u6211\u4eec\u8fd8\u8ba4\u4e3a\uff0c\u66f4\u591a\u7684\u89c6\u89d2\u5c06\u63d0\u4f9b\u4ef7\u503c\u3002\u8fd9\u4e9b\u89c2\u70b9\u5e94\u66f4\u52a0\u4fa7\u91cd\u4e8e\u4ee5\u4e0b\u65b9\u9762\uff1a;<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:var(--awb-color7);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u9690\u79c1\u6559\u80b2<\/strong>:\u5e94\u9762\u5411\u6574\u4e2a\u7ec4\u7ec7\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8425\u9500\u90e8\u95e8\u3002\u91cd\u70b9\u662f\u8ba9\u4e0d\u540c\u8eab\u4efd\u7684\u5229\u76ca\u76f8\u5173\u8005\u5750\u5728\u4e00\u8d77\uff0c\u8868\u8fbe\u4ed6\u4eec\u7684\u4e1a\u52a1\u9700\u6c42\u548c\u5173\u5207\uff0c\u5e76\u5728\u4e0d\u540c\u56e2\u961f\u4e4b\u95f4\u627e\u5230\u5171\u540c\u70b9\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Data \u6cbb\u7406\u7ec4\u4ef6<\/strong>:\u5982\u4f55\u59a5\u5584\u7ec4\u7ec7\u548c\u5904\u7406\u5ba2\u6237\u7684 data\uff0c\u540c\u65f6\u786e\u4fdd\u9690\u79c1\uff1f\u8fd9\u901a\u5e38\u6d89\u53ca\u4ee5\u4e0b\u95ee\u9898\uff1a\u80fd\u591f\u83b7\u53d6\u6240\u9700\u7684 data\u3001\u80fd\u591f\u4fe1\u4efb\u6240\u62e5\u6709\u7684 data\uff0c\u4ee5\u53ca\u4e86\u89e3\u662f\u5426\u548c\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b data\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4e00\u822c\u8425\u9500\u505a\u6cd5<\/strong>:\u8003\u8651\u90a3\u4e9b\u8d85\u51fa\u60a8\u81ea\u8eab\u6e20\u9053\u8303\u56f4\u7684\u5185\u5bb9\uff0c\u5982\u6539\u8fdb CRM \u548c\u4ed8\u8d39\u793e\u4ea4\u7b49\u3002\u4e0d\u8981\u53ea\u5173\u6ce8 \u2018\u63d0\u9ad8\u8f6c\u5316\u7387\u2019\uff0c\u56e0\u4e3a\u5b83\u6709\u52a9\u4e8e +10% \u6d4b\u7b97\u8c37\u6b4c\u5e7f\u544a\u7684\u8f6c\u5316\u7387\u3002\u8981\u5411\u8d1f\u8d23\u7ba1\u7406\u6240\u6709\u6e20\u9053\u7684 C \u7ea7\u8425\u9500\u4eba\u5458\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f Google Ads \u6e20\u9053\u8425\u9500\u4eba\u5458\u8bb2\u8ff0\u5b8c\u6574\u7684\u6545\u4e8b\u3002\u8fd9\u610f\u5473\u7740\u8fd8\u8981\u8ba8\u8bba\u5176\u4ed6\u5728\u7ebf\u6e20\u9053\u7684\u8f6c\u5316 API \u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u9ad8\u8d28\u91cf\u7684 data \u662f\u589e\u957f\u7684\u52a8\u529b<\/strong>:\u968f\u7740\u4fe1\u53f7\u548c cookies \u53d8\u5f97\u8d8a\u6765\u8d8a\u6709\u9650\uff0c\u54c1\u724c\u9700\u8981\u5f00\u59cb\u4f7f\u7528\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u6765\u63d0\u9ad8\u5e7f\u544a\u6548\u679c\u3002\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5e7f\u544a\u53ef\u4ee5\u5229\u7528\u9ad8\u8d28\u91cf\u7684 first-party data \u6765\u6539\u8fdb\u7ade\u4ef7\u3001audience targeting \u548c\u6d4b\u91cf\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">KR\uff1a\u60a8\u8ba4\u4e3a\u9996\u5e2d\u6267\u884c\u5b98\/\u9996\u5e2d\u8425\u9500\u5b98\u5728\u9690\u79c1\u548c\u5b89\u5168 data \u6536\u96c6\u65b9\u9762\u7684\u4e3b\u8981\u6536\u83b7\u662f\u4ec0\u4e48\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>DF<\/strong>:\u9996\u5e2d\u6267\u884c\u5b98\u548c\u9996\u5e2d\u8425\u9500\u5b98\u5e94\u8be5\u660e\u767d\uff0c\u9690\u79c1\u4e0d\u4ec5\u662f\u4e00\u4e2a\u5408\u89c4\u95ee\u9898\uff0c\u4e5f\u662f\u4e00\u4e2a\u5546\u673a\u3002\u901a\u8fc7\u8ba4\u771f\u5bf9\u5f85\u9690\u79c1\u95ee\u9898\uff0c\u54c1\u724c\u53ef\u4ee5\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u521b\u9020\u66f4\u5fe0\u8bda\u7684\u5ba2\u6237\u7fa4\u3002.<\/p>\n<p><strong>\u7ba1\u7406\u90e8<\/strong>:\u6ca1\u9519\u3002\u4ece\u6211\u4eec\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4e0d\u91c7\u53d6\u884c\u52a8\u610f\u5473\u7740\u5728\u4e24\u4e2a\u65b9\u9762\u90fd\u4f1a\u5403\u4e8f\uff1b;<\/p>\n<p>1.\u4e0d\u6b63\u786e\u64cd\u4f5c\u5e26\u6765\u7684\u6cd5\u5f8b\u98ce\u9669\uff1b;<br \/>\n2.\u672a\u80fd\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u8425\u9500\u548c\u9500\u552e\u9884\u7b97\u7684\u4f5c\u7528\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">KR: \u5728\u5c55\u793a\u9690\u79c1\u7684\u5546\u4e1a\u4ef7\u503c\u65b9\u9762\uff0c\u60a8\u4ee5\u524d\u9047\u5230\u8fc7\u54ea\u4e9b\u969c\u788d\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u7ba1\u7406\u90e8<\/strong>:\u6cd5\u5f8b\u56e2\u961f\u5728\u6ca1\u6709\u4efb\u4f55\u5546\u4e1a\u7406\u7531\u7684\u60c5\u51b5\u4e0b\u5c31\u76f4\u63a5\u62d2\u7edd\uff0c\u6216\u8005\u56e0\u4e3a\u6d89\u53ca\u7684\u6750\u6599\u4ece\u975e\u6280\u672f\u89d2\u5ea6\u6765\u770b\u5f88\u96be\u7406\u89e3\u3002\u6b64\u5916\uff0c\u8fd8\u6709\u6b27\u76df\u6cd5\u5f8b\u4e0e\u7f8e\u56fd\u6cd5\u5f8b\u7684\u95ee\u9898\uff0c\u5c24\u5176\u662f\u5728\u6d89\u53ca\u79d1\u6280\u516c\u53f8\u65f6\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd8\u6709\u5176\u4ed6 data \u5171\u4eab\u505a\u6cd5\uff0c\u5bf9\u6d88\u8d39\u8005\u7684\u63a7\u5236\u6216\u9002\u5f53\u7684\u7ba1\u7406\u8981\u5c11\u5f97\u591a\u3002.<\/p>\n<p><strong>DF<\/strong>:\u6700\u8fd1\u6709\u5a92\u4f53\u62a5\u9053\u4e86\u5e7f\u544a\u6280\u672f\u516c\u53f8\u975e\u6cd5\u5e94\u7528\u884c\u4e3a reports targeting \u7684\u60c5\u51b5\uff0c\u8fd9\u4f7f\u5f97\u8981\u6c42\u4e3b\u52a8\u9009\u62e9\u5e7f\u544a\u4e2a\u6027\u5316\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\uff0c\u4f8b\u5982\uff0c\u8c37\u6b4c \"\u6211\u7684\u5e7f\u544a\u4e2d\u5fc3 \"\u76ee\u524d\u5c31\u63d0\u4f9b\u4e86\u8fd9\u79cd\u670d\u52a1\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">KR\uff1a\u5173\u4e8e\u8fd9\u4e2a\u8bdd\u9898\uff0c\u6211\u4eec\u8fd8\u9700\u8981\u77e5\u9053\u4ec0\u4e48\u5417\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>DF<\/strong>:\u9664\u4e0a\u8ff0\u89c2\u70b9\u5916\uff0c\u6211\u4eec\u8fd8\u8ba4\u4e3a\uff0c\u9690\u79c1\u4e0d\u4ec5\u4ec5\u662f\u5408\u89c4\u6216\u6280\u672f\u95ee\u9898\u3002\u5b83\u8fd8\u4e0e\u6587\u5316\u548c\u4ef7\u503c\u89c2\u6709\u5173\u3002\u4f01\u4e1a\u9700\u8981\u521b\u5efa\u4e00\u79cd\u91cd\u89c6\u548c\u5c0a\u91cd\u9690\u79c1\u7684\u6587\u5316\u3002\u8fd9\u610f\u5473\u7740\u8981\u5236\u5b9a\u660e\u786e\u7684\u9690\u79c1\u653f\u7b56\u548c\u7a0b\u5e8f\uff0c\u5e76\u5bf9\u5458\u5de5\u8fdb\u884c\u5982\u4f55\u4fdd\u62a4\u7528\u6237\u9690\u79c1\u7684\u57f9\u8bad\u3002.<\/p>\n<p>\u5c24\u5176\u662f 2024 \u5e74\uff0c\u968f\u7740\u591a\u9879\u65b0\u6cd5\u89c4\u7684\u751f\u6548\u4ee5\u53ca\u7b2c\u4e09\u65b9 cookies \u548c\u79fb\u52a8\u6807\u8bc6\u7b26\u7684\u6d88\u5931\uff0c\u9884\u8ba1\u8fd9\u5c06\u662f\u53d8\u9769\u7684\u4e00\u5e74\u3002\u56e0\u6b64\uff0c\u5f53 CMO \u4eec\u8003\u8651\u660e\u5e74\u7684\u4f18\u5148\u4e8b\u9879\u548c\u9879\u76ee\u65f6\uff0c\u76d1\u7ba1\u548c\u6280\u672f\u53d8\u9769\u5bf9\u6570\u5b57\u8425\u9500\u7684\u5f71\u54cd\u5e94\u8be5\u662f\u8bae\u7a0b\u4e0a\u7684\u91cd\u70b9\u3002.<\/p>\n<p><strong>\u7ba1\u7406\u90e8<\/strong>:\u6211\u53ea\u60f3\u8865\u5145\u4e00\u70b9\uff0c\u9690\u79c1\u8fd8\u4e0e\u900f\u660e\u5ea6\u6709\u5173\u3002\u4f01\u4e1a\u9700\u8981\u5411\u7528\u6237\u900f\u660e\u5730\u8bf4\u660e\u4ed6\u4eec\u6536\u96c6\u4e86\u54ea\u4e9b data\u3001\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u4ee5\u53ca\u8c01\u53ef\u4ee5\u8bbf\u95ee\u8fd9\u4e9b\u4fe1\u606f\u3002\u7528\u6237\u5e94\u8be5\u80fd\u591f\u5f88\u5bb9\u6613\u5730\u9009\u62e9\u4e0d\u6536\u96c6\u4ed6\u4eec\u7684 data\uff0c\u5e76\u5f88\u5bb9\u6613\u5730\u6539\u53d8\u4ed6\u4eec\u7684\u504f\u597d\u3002\u9002\u5f53\u7684 <a href=\"https:\/\/www.artefact.com\/nl\/blog\/accelerate-your-global-first-party-data-strategy\/\">\u504f\u597d\u7ba1\u7406\u7cfb\u7edf<\/a> \u800c\u4e0d\u4ec5\u4ec5\u662f cookie \u540c\u610f\uff0c\u5728\u8fd9\u65b9\u9762\u5927\u6709\u5e2e\u52a9\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\" style=\"--awb-text-color:var(--awb-color5);\"><p>\u8ba9\u6211\u4eec\u6765\u8c08\u8c08\u8fd9\u5bf9\u60a8\u7684\u4f01\u4e1a\u610f\u5473\u7740\u4ec0\u4e48\uff01<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/zh\/contact-benelux\/\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u8054\u7cfb <\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u8054\u7cfb <\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u8c37\u6b4c\u548c Artefact Benelux \u7684\u8fd9\u6b21\u8bbf\u8c08\u4e2d\uff0c\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u4e86\u9690\u79c1\u95ee\u9898\u4ee5\u53ca\u5982\u4f55\u5b9e\u73b0\u6210\u529f\u3001\u6301\u4e45\u7684\u4eba\u5de5\u667a\u80fd\u8425\u9500\u3002. <\/p>","protected":false},"featured_media":82049,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-82040","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/82040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/82049"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=82040"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=82040"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=82040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}