{"id":835887,"date":"2025-08-05T09:20:59","date_gmt":"2025-08-05T08:20:59","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=835887"},"modified":"2025-09-29T10:37:59","modified_gmt":"2025-09-29T09:37:59","slug":"retails-future-powered-by-data-built-on-collaboration","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/retails-future-powered-by-data-built-on-collaboration\/","title":{"rendered":"\u96f6\u552e\u4e1a\u7684\u672a\u6765\uff1a\u4ee5 data \u4e3a\u52a8\u529b\uff0c\u4ee5\u534f\u4f5c\u4e3a\u57fa\u7840"},"content":{"rendered":"<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u7b80\u8981\u8bf4\u660e\uff1a<\/h2>\n<ul>\n<li><strong>\u4e3a\u4ec0\u4e48\u91cd\u8981<\/strong>:\u5b64\u7acb\u7684 data \u662f\u4e00\u79cd\u4ee3\u4ef7\u9ad8\u6602\u7684\u62d6\u7d2f\uff1a\u9886\u5bfc\u8005\u8ba4\u4e3a\u5b83\u6709\u635f\u4e8e\u65e5\u5e38\u51b3\u7b56\uff0c\u800c\u5206\u6563\u7684 data \u5219\u4f1a\u9020\u6210\u635f\u5931\u00a0<strong>\u6bcf\u5e74 $3.1 \u4e07\u4ebf\u7f8e\u5143<\/strong>, \u6b63\u5982\u00a0<strong>\u96f6\u552e\u5a92\u4f53<\/strong>\u00a0\u5411\u7740\u00a0<strong>\u5230 2026 \u5e74\u8fbe\u5230 $1,400 \u4ebf\u7f8e\u5143<\/strong>.\u5408\u4f5c\u662f\u91ca\u653e\u4ef7\u503c\u7684\u552f\u4e00\u9014\u5f84\u3002.<\/li>\n<li><strong>\u5b83\u7684\u5de5\u4f5c\u539f\u7406<\/strong>:data \u5728\u96f6\u552e\u5546\u548c\u4e1a\u754c\u4e4b\u95f4\u7684\u6210\u529f\u5408\u4f5c\u6709\u4e24\u5927\u652f\u67f1\uff1a\u00a0<strong>\u6d41\u7545\u7684\u7cfb\u7edf\u96c6\u6210<\/strong>\u00a0\u548c\u00a0<strong>\u5f3a\u5927\u7684 data-\u7ba1\u7406\u89c4\u5219<\/strong>\u00a0(\u901a\u5e38\u5728\u9690\u79c1\u5b89\u5168\u7684\u65e0\u5c18\u5ba4\u4e2d\u6267\u884c\uff09\u3002\u6ca1\u6709\u8fd9\u4e9b\uff0c\u65ad\u5f00\u7684\u5de5\u5177\u3001\u4f4e\u4fe1\u4efb\u5ea6\u548c\u6df7\u4e71\u7684 data \u4f7f\u534f\u4f5c\u505c\u7559\u5728\u4e00\u6863\u3002.<\/li>\n<li><b>\u5b83\u80fd\u63d0\u4f9b\u4ec0\u4e48<\/b>:\u73b0\u5b9e\u4e16\u754c\u7684\u8bd5\u70b9\u5df2\u7ecf\u663e\u793a\u51fa\u4e86\u4e0a\u5347\u7a7a\u95f4\uff1aCdiscount \u548c\u7f8e\u6cf0\u83b7\u5f97\u4e86 +600 % ROAS\uff0c\u5bb6\u4e50\u798f\u94fe\u63a5\u9a71\u52a8\u4e86\u00a0<b>+18 % \u6536\u5165<\/b>\u00a0\u9a6c\u683c\u5357\uff0c\u4ee5\u53ca ADEO\u00a0<b>\u5207\u5272\u4ea7\u54c1-data \u9519\u8bef 35 %<\/b>, \u968f\u7740\u96f6\u552e\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u7684\u53d1\u5c55\uff0c\u4eba\u5de5\u667a\u80fd\u6709\u671b\u6269\u5927\u8fd9\u4e9b\u80dc\u5229\u7684\u89c4\u6a21\u3002\u00a0<b>\u5230 2030 \u5e74\u8fbe\u5230 $400 \u4ebf\u7f8e\u5143<\/b>.<\/li>\n<\/ul>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u6253\u7834\u5b64\u5c9b\uff1a\u4e3a\u4ec0\u4e48\u5171\u4eab data \u662f\u96f6\u552e\u4e1a\u7684\u4e0b\u4e00\u4e2a\u7ade\u4e89\u4f18\u52bf\uff1f<\/h2>\n<p>\u96f6\u552e\u4e1a\u6b63\u5728\u7ecf\u5386\u4e00\u573a\u5927\u53d8\u9769\uff0c\u56e0\u4e3a\u00a0<b>\u5ba2\u6237\u671f\u671b\u66f4\u9ad8\uff0c\u7ade\u4e89\u52a0\u5267<\/b>, \u4f01\u4e1a\u529b\u6c42\u00a0<b>\u66f4\u806a\u660e\u5730\u5de5\u4f5c<\/b>.\u00a0<b>Data<\/b>\u00a0\u56e0\u6b64\uff0c\u4f7f\u7528 data \u548c\u6280\u672f\u6765\u6307\u5bfc\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002\u8981\u53d6\u5f97\u6210\u529f\uff0c\u96f6\u552e\u5546\u4e0d\u4ec5\u8981\u00a0<b>\u7ba1\u7406\u597d\u81ea\u5df1\u7684 data<\/b>\u00a0\u4f46\u4e5f\u00a0<b>\u4e0e\u6574\u4e2a\u4ef7\u503c\u94fe\u4e0a\u7684\u5408\u4f5c\u4f19\u4f34\u5bc6\u5207\u5408\u4f5c<\/b>.\u00a0<b>\u5f71\u54cd\u663e\u800c\u6613\u89c1<\/b>:<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u66f4\u51c6\u786e\u7684\u9700\u6c42\u548c\u4f9b\u5e94\u89c4\u5212<\/b>:\u5171\u4eab\u9500\u552e\u548c\u5e93\u5b58 data \u6709\u52a9\u4e8e\u4f7f\u4f9b\u5e94\u4e0e\u5b9e\u9645\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\uff0c\u51cf\u5c11\u5e93\u5b58\u8fc7\u5269\u548c\u7f3a\u8d27\u3002.<\/li>\n<li aria-level=\"1\"><b>\u52a0\u5feb\u5b58\u8d27\u5468\u8f6c<\/b>:\u51ed\u501f\u5bf9\u4ea7\u54c1\u6027\u80fd\u7684\u53ef\u89c6\u6027\uff0cCPG \u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u5206\u7c7b\u548c\u8865\u8d27\uff0c\u5e2e\u52a9\u96f6\u552e\u5546\u5728\u8d27\u67b6\u4e0a\u4fdd\u7559\u6b63\u786e\u7684\u5546\u54c1\u3002.<\/li>\n<li aria-level=\"1\"><b>\u66f4\u7cbe\u786e\u7684\u5b9a\u4f4d<\/b>:\u5b9a\u4ef7\u7ade\u4e89\u529b\u7684\u8fdc\u89c1\u548c\u6d1e\u5bdf\u529b\u53ef\u5e2e\u52a9\u6d88\u8d39\u7c7b\u5546\u54c1\u7684\u96f6\u552e\u7ba1\u7406\u56e2\u961f\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u6218\u7565\uff0c\u540c\u65f6\u5f3a\u5316\u96f6\u552e\u4e1a\u7684\u5b9a\u4f4d\u3002.<\/li>\n<li aria-level=\"1\"><b>\u51cf\u5c11\u9500\u552e\u635f\u5931<\/b>:\u7a7a\u7a7a\u5982\u4e5f\u7684\u8d27\u67b6\u4f1a\u8ba9\u987e\u5ba2\u611f\u5230\u6cae\u4e27\u3002\u5f53\u4f9b\u5e94\u5546\u5b9e\u65f6\u770b\u5230\u7f3a\u8d27\u60c5\u51b5\u65f6\uff0c\u4ed6\u4eec\u5c31\u80fd\u66f4\u5feb\u5730\u505a\u51fa\u53cd\u5e94\uff0c\u4fdd\u6301\u5e93\u5b58\u7545\u901a\u3002.<\/li>\n<li aria-level=\"1\"><b>\u51cf\u5c11\u6d6a\u8d39\uff0c\u63d0\u9ad8\u5229\u6da6<\/b>:\u907f\u514d\u5e93\u5b58\u8fc7\u5269\u53ef\u4ee5\u8282\u7701\u4ed3\u50a8\u8d39\u7528\uff0c\u9632\u6b62\u8d44\u91d1\u5360\u7528\u3002\u8fd9\u5bf9\u53ef\u6301\u7eed\u53d1\u5c55\u4e5f\u662f\u4e00\u79cd\u80dc\u5229\u3002.<\/li>\n<li aria-level=\"1\"><b>\u66f4\u591a\u7531\u8d2d\u7269\u8005\u9a71\u52a8\u7684\u521b\u65b0\u548c\u54c1\u7c7b\u589e\u957f<\/b>:\u901a\u8fc7\u4e86\u89e3\u4e0d\u540c\u96f6\u552e\u5546\u7684\u8d2d\u7269\u8005\u884c\u4e3a\uff0cCPG \u53ef\u4ee5\u8c03\u6574\u5176\u8425\u9500\u548c\u521b\u65b0\u6218\u7565\uff0c\u4ece\u800c\u66f4\u7cbe\u786e\u5730\u5f71\u54cd\u7814\u53d1\u548c\u54c1\u7c7b\u7ba1\u7406\u3002.<\/li>\n<li aria-level=\"1\"><b>\u5728\u5404\u4e2a\u5c42\u9762\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56<\/b>:\u53ef\u9760\u7684 data \u652f\u6301\u9ad8\u7ea7\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u6a21\u578b\uff0c\u53ef\u81ea\u52a8\u8fdb\u884c\u9884\u6d4b\u3001\u4e2a\u6027\u5316\u62a5\u4ef7\u548c\u7b80\u5316\u64cd\u4f5c\u3002.<\/li>\n<\/ul>\n<p>\u95ee\u9898\u51fa\u5728\u54ea\u91cc\uff1fdata \u7684\u5927\u90e8\u5206\u4ecd\u88ab\u9501\u5b9a\u5728\u5355\u72ec\u7684\u7cfb\u7edf\u4e2d\u3002\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\u00a0<a href=\"https:\/\/www.digitalwavetechnology.com\/post\/breaking-down-data-silos-why-retailers-need-unified-data-to-stay-competitive\" target=\"_blank\" rel=\"noopener\"><b><u>84 % \u7684\u7ba1\u7406\u4eba\u5458\u611f\u53d7\u5230 data \u5404\u81ea\u4e3a\u653f\u7684\u8d1f\u9762\u5f71\u54cd<\/u><\/b><\/a>\u00a0\u800c Salesforce \u7684\u300a2024 \u5e74\u8fde\u63a5\u6027\u62a5\u544a\u300b\u663e\u793a\u00a0<a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-announcement-2024\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><u>81 % \u7684 IT \u9886\u5bfc\u8005\u8868\u793a\uff0c\u8fd9\u4e9b\u5b64\u5c9b\u6b63\u5728\u51cf\u7f13\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6b65\u4f10<\/u><\/a>.\u00a0<a href=\"https:\/\/blogs.idc.com\/2024\/09\/11\/drowning-in-data-for-want-of-information-is-data-minimization-really-possible\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><u>IDC \u4f30\u8ba1\uff0c\u788e\u7247\u5316 data \u6bcf\u5e74\u4ece\u5168\u7403\u7ecf\u6d4e\u4e2d\u6d41\u5931 $3.1 \u4e07\u4ebf\u7f8e\u5143\u3002<\/u><\/a>, 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\u5b89\u5168\u5730\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u5e76\u4ece\u53e6\u4e00\u4fa7\u8fdb\u884c\u6d3b\u52a8\u66dd\u5149\u3002.\u00a0<b>\u4e0d\u5171\u4eab\u539f\u59cb\u6570\u636e data<\/b>, \u4ed6\u4eec\u00a0<b>\u6d1e\u5bdf<\/b>\u00a0\u6bd4\u5982\u54ea\u4e9b audience \u5bf9\u5e97\u5185\u4fc3\u9500\u548c\u5728\u7ebf\u4fc3\u9500\u7684\u53cd\u5e94\u6700\u597d\uff0c\u6216\u8005\u4f55\u65f6\u63a8\u9001\u4ea4\u53c9\u9500\u552e\u4f18\u60e0\u3002.\u00a0<b>\u53cc\u65b9\u90fd\u5c06\u83b7\u5f97<\/b>:\u00a0<b>\u54c1\u724c\u4fc3\u8fdb\u9500\u552e\u5e76\u63d0\u9ad8\u5176 targeting \u7684\u7cbe\u5ea6<\/b>, \u800c\u00a0<b>\u96f6\u552e\u5546\u589e\u5f3a\u4e86\u5a92\u4f53\u670d\u52a1\u5e76\u5c06\u6d1e\u5bdf\u529b\u8d27\u5e01\u5316<\/b>.<\/p>\n<p><b>\u793a\u4f8b 2<\/b>:\u00a0<b>\u96f6\u552e\u5546<\/b>\u00a0\u80a1\u4efd\u00a0<b>\u8fd1\u5b9e\u65f6 data<\/b>\u00a0\u7f3a\u8d27\u548c\u5468\u8f6c\u7387\u3001,\u00a0<b>\u7ed9\u4f9b\u5e94\u5546<\/b>\u00a0\u80fd\u89c1\u5ea6\u00a0<b>\u8fc5\u901f\u8c03\u6574\u5176\u751f\u4ea7\u548c\u7269\u6d41<\/b>. .\u4e0d\u9700\u8981\u539f\u59cb\u7684 data\uff0c\u53ea\u9700\u8981\u5728\u6b63\u786e\u7684\u65f6\u95f4\u8fdb\u884c\u6b63\u786e\u7684\u66f4\u65b0\u3002\u56e0\u6b64,\u00a0<b>\u8ba9\u5ba2\u6237\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u7684\u4e1c\u897f<\/b>,\u00a0<b>\u96f6\u552e\u5546\u907f\u514d\u9500\u552e\u635f\u5931<\/b>, \u548c\u00a0<b>\u4f9b\u5e94\u5546\u66f4\u6709\u6548\u5730\u8fd0\u4f5c<\/b>.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-840867 lazyautosizes lazyloaded aligncenter\" title=\"Data \u96f6\u552e\u5546\u4f9b\u5e94\u5546\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer-400x245.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer-600x368.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer.jpg 800w\" alt=\"Data Provider for Retailer\" width=\"800\" height=\"490\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer-400x245.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer-600x368.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/data-provider-for-retailer.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-840868 lazyautosizes lazyloaded aligncenter\" title=\"\u4e3a\u96f6\u552e\u5546\u63d0\u4f9b\u5b89\u5168\u7684 Data \u73af\u5883\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment-200x101.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment-400x203.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment-600x304.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment.jpg 800w\" alt=\"Secure Data Environment for Retailer\" width=\"800\" height=\"405\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment-200x101.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment-400x203.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment-600x304.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/secure-data-environment.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u5f53\u96f6\u552e\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u771f\u6b63\u5171\u4eab data \u65f6\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u5728\u5f53\u4eca\u7684\u96f6\u552e\u73af\u5883\u4e2d\uff0cdata \u534f\u4f5c\u5df2\u4ece\u4e00\u4e2a \"\u53ef\u6709\u53ef\u65e0 \"\u7684\u6982\u5ff5\u8f6c\u53d8\u4e3a\u4e00\u4e2a \"\u5fc5\u987b \"\u7684\u6982\u5ff5\u3002\u00a0<b>\u5fc5\u5907<\/b>, \u5c24\u5176\u662f\u5728\u00a0<b>\u5e02\u573a\u8425\u9500<\/b>. .\u4e0e\u54c1\u724c\u548c\u5e02\u573a\u5e73\u53f0\u7b49\u53ef\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u5206\u4eab\u6d1e\u5bdf\u529b\uff0c\u53ef\u4f7f\u96f6\u552e\u5546\u66f4\u597d\u5730\u4e86\u89e3\u00a0<b>\u5ba2\u6237\u884c\u4e3a<\/b>, \u4ea4\u4ed8\u00a0<b>\u4e2a\u6027\u5316\u4f53\u9a8c<\/b>, \u5e76\u89e3\u9501\u65b0\u7684\u00a0<b>\u6536\u5165\u673a\u4f1a<\/b>. .\u968f\u7740\u96f6\u552e\u5a92\u4f53\u7684\u5174\u8d77\uff0cdata \u534f\u4f5c\u5df2\u6210\u4e3a\u63d0\u9ad8\u6548\u7387\u548c\u76c8\u5229\u7684\u5f3a\u5927\u5f15\u64ce\u3002.<\/p>\n<p><b>\u5168\u7403\u96f6\u552e\u5a92\u4f53\u5e02\u573a<\/b>\u00a0\u9884\u8ba1\u5c06\u8fbe\u5230\u00a0<a href=\"https:\/\/www.bain.com\/insights\/no-more-easy-money-on-the-side-retail-media-enters-the-performance-era\/\" target=\"_blank\" rel=\"noopener\">\u5230 2026 \u5e74\u8fbe\u5230 $1,400 \u4ebf\u7f8e\u5143<\/a>. .\u5b83\u7684\u6709\u6548\u6027\u6e90\u4e8e\u5c06\u96f6\u552e\u5546\u5b9d\u8d35\u7684 first-party \u8d2d\u7269\u8005 data \u4e0e\u6fc0\u6d3b\u5de5\u5177\u76f8\u7ed3\u5408\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u5728\u6700\u4f73\u65f6\u673a\u548c\u6700\u5408\u9002\u7684\u5e73\u53f0\u4e0a\u9501\u5b9a\u7406\u60f3\u7684 audience \u8d2d\u7269\u8005\u3002\u4f46\u662f\uff0c\u8fd9\u4e00\u5207\u90fd\u79bb\u4e0d\u5f00\u5408\u4f5c\uff1a\u96f6\u552e\u5546\u548c\u54c1\u724c\u5fc5\u987b\u5728 data \u5171\u4eab\u3001\u6fc0\u6d3b\u548c\u8861\u91cf\u65b9\u9762\u4fdd\u6301\u4e00\u81f4\uff0c\u624d\u80fd\u53d6\u5f97\u6210\u6548\u3002\u4ee5\u4e0b\u662f\u96f6\u552e\u5546\u5982\u4f55\u4ece data \u8425\u9500\u5408\u4f5c\u4e2d\u83b7\u76ca\u7684\u51e0\u4e2a\u4f8b\u5b50\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><b>Cdiscount &amp; Mattel<\/b>:\u901a\u8fc7\u65e0\u5c18\u5ba4\u6280\u672f\u5171\u4eab\u5b9e\u65f6\u8d2d\u7269\u8005\u4fe1\u53f7\uff08\u7a0d\u540e\u8ba8\u8bba\uff09\uff0cCdiscount \u4f7f\u7f8e\u6cf0\u80fd\u591f\u6839\u636e\u5e93\u5b58\u3001audience \u884c\u4e3a\u548c\u5e7f\u544a\u6548\u679c\u8c03\u6574\u8425\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u5b9e\u73b0\u4e86\u00a0<a href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-and-AI-for-Retail-Artefact-Report-2024.pdf\" data-lf-fd-inspected-lynor8xylk57wqjz=\"true\"><b><u>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u63d0\u9ad8 600%\uff0c\u6bcf\u6295\u5165 1 \u6b27\u5143\uff0c\u6700\u591a\u53ef\u589e\u52a0 10 \u6b27\u5143\u7684\u6536\u5165\u3002.<br \/>\n<\/u><\/b><\/a><\/li>\n<li aria-level=\"1\"><b>\u5bb6\u4e50\u798f\u94fe\u63a5<\/b>:\u901a\u8fc7\u5bb6\u4e50\u798f\u94fe\u63a5\u5e73\u53f0\uff0c\u516c\u53f8\u4e0e\u8054\u5408\u5229\u534e\u7b49\u5408\u4f5c\u4f19\u4f34\u5b89\u5168\u5730\u5206\u4eab\u4e86\u5ba2\u6237\u6d1e\u5bdf\u529b\uff0c\u9664\u4e86\u80fd\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684 data \u5916\uff0c\u8fd8\u6210\u529f\u5730\u5f00\u5c55\u4e86 data-driven \u6d3b\u52a8\uff0c\u5305\u62ec\u00a0<b><u><a href=\"https:\/\/liveramp.com\/blog\/liveramp-joins-carrefours-digital-day-2021-future-data-collaboration-retail\/\" target=\"_blank\" rel=\"noopener\">\u9a6c\u683c\u5357\u54c1\u724c\u7684 +18% \u6536\u5165<\/a>.<\/u><\/b><\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u4f8b\u5b50\u8868\u660e\uff0c\u5b9e\u65bd\u826f\u597d\u7684 data \u5171\u4eab\u6240\u5e26\u6765\u7684\u4ef7\u503c\u4e0d\u4ec5\u9650\u4e8e\u8425\u9500\u4e1a\u7ee9\u3002\u5b83\u80fd\u5728\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u534f\u4f5c\uff0c\u63d0\u9ad8\u884c\u52a8\u901f\u5ea6\uff0c\u5e76\u6253\u5f00\u65b0\u7684\u589e\u957f\u4e4b\u95e8\u3002\u4f46\u662f\uff0c\u5c3d\u7ba1\u597d\u5904\u663e\u800c\u6613\u89c1\uff0c\u8bb8\u591a\u96f6\u552e\u5546\u4ecd\u7136\u96be\u4ee5\u5728\u56e2\u961f\u548c\u5408\u4f5c\u4f19\u4f34\u4e2d\u63a8\u5e7f\u8fd9\u4e9b\u5de5\u4f5c\u3002.<\/p>\n<p>\u8fd9\u662f\u56e0\u4e3a\uff0c\u8981\u91ca\u653e\u5171\u4eab data \u7684\u5168\u90e8\u4ef7\u503c\uff0c\u53d6\u51b3\u4e8e\u4e24\u4e2a\u5173\u952e\u56e0\u7d20\uff1a\u00a0<b>\u4e92\u64cd\u4f5c\u6027\u548c\u6cbb\u7406<\/b>. .\u7cfb\u7edf\u4e4b\u95f4\u5fc5\u987b\u65e0\u7f1d\u96c6\u6210\uff0c\u5171\u4eab\u7684 data \u5fc5\u987b\u5e72\u51c0\u3001\u4e00\u81f4\u3001\u7ba1\u7406\u5b8c\u5584\u3002\u6ca1\u6709\u8fd9\u4e2a\u57fa\u7840\uff0c\u5373\u4f7f\u662f\u6700\u5148\u8fdb\u7684\u96f6\u552e\u5a92\u4f53\u6218\u7565\u4e5f\u65e0\u6cd5\u5145\u5206\u53d1\u6325\u5176\u6f5c\u529b\u3002.<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u4ece\u5404\u81ea\u4e3a\u653f\u5230\u534f\u540c\u5408\u4f5c\uff1a\u96f6\u552e\u5546\u5982\u4f55\u5c06\u5171\u4eab data \u8f6c\u5316\u4e3a\u5171\u4eab\u589e\u957f<\/h2>\n<p>\u5c3d\u7ba1\u5171\u4eab data \u6709\u660e\u663e\u7684\u597d\u5904\uff0c\u4f46\u8bb8\u591a\u96f6\u552e\u5546\u4ecd\u5728\u52aa\u529b\u4f7f\u4ed6\u4eec\u7684\u7cfb\u7edf\u4e0e data \u534f\u540c\u5de5\u4f5c\u3002.\u00a0<b>\u4e92\u64cd\u4f5c\u6027<\/b>, \u7cfb\u7edf\u4ea4\u6362\u548c\u4f7f\u7528\u5171\u4eab data \u7684\u80fd\u529b\u5f80\u5f80\u662f\u4fe1\u606f\u5b64\u5c9b\u7684\u7f3a\u5931\u73af\u8282\u3002.<\/p>\n<p>\u4f46\u8fde\u63a5\u7cfb\u7edf\u53ea\u662f\u7b49\u5f0f\u7684\u4e00\u90e8\u5206\u3002\u5bf9\u4e8e\u00a0<b>\u5171\u7528 data<\/b>\u00a0\u8981\u771f\u6b63\u6709\u7528\uff0c\u5b83\u00a0<b>\u5fc5\u987b\u5e72\u51c0\u3001\u4e00\u81f4\u3001\u503c\u5f97\u4fe1\u8d56<\/b>. .\u8fd9\u5c31\u662f\u00a0<b>data governance<\/b>\u00a0\u6765\u4e86\u3002\u5c06\u6cbb\u7406\u89c6\u4e3a\u5171\u4eab data \u7684\u89c4\u5219\u624b\u518c\u3002\u5b83\u89c4\u5b9a\u4e86 data \u7684\u7ed3\u6784\u3001\u6240\u6709\u6743\u5f52\u8c01\u3001\u5982\u4f55\u8bbf\u95ee\u4ee5\u53ca\u5982\u4f55\u4fdd\u8bc1\u5b89\u5168\u3002\u6709\u4e86\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u624d\u80fd\u66f4\u5feb\u3001\u66f4\u53ef\u9760\u5730\u63d0\u51fa\u89c1\u89e3\u3002.<\/p>\n<p>\u6cbb\u7406\u8fd8\u6709\u52a9\u4e8e\u786e\u5b9a\u00a0<b>\u6240\u6709\u6743\u6e05\u6670<\/b>, \u8fd9\u5bf9\u4e8e\u6269\u5927\u4f9b\u5e94\u5546\u3001\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u548c\u5e02\u573a\u751f\u6001\u7cfb\u7edf\u4e4b\u95f4\u7684\u5408\u4f5c\u81f3\u5173\u91cd\u8981\u3002\u4f46\u662f\uff0c\u5f53\u6d89\u53ca\u5230\u654f\u611f\u7684\u5ba2\u6237\u6216\u8425\u9500\u6d3b\u52a8\u65f6 data\uff0c\u9690\u79c1\u548c\u5b89\u5168\u5c31\u663e\u5f97\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u5c31\u662f\u00a0<a href=\"https:\/\/medium.com\/@arindamsg\/introduction-to-secure-collaboration-with-data-clean-rooms-f23b710168f5\" target=\"_blank\" rel=\"noopener\"><b><u>\u65e0\u5c18\u5ba4<\/u><\/b><\/a>\u00a0\u7684\u4f5c\u7528\u3002\u5b83\u53ef\u786e\u4fdd data \u5f97\u5230\u4fdd\u62a4\uff0c\u540c\u65f6\u5b9e\u73b0\u8054\u5408\u89c4\u5212\u3001\u6d3b\u52a8\u6fc0\u6d3b\u548c\u6d4b\u91cf\u3002.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-840869 lazyautosizes lazyloaded aligncenter\" title=\"\u7b80\u5316\u7684\u65e0\u5c18\u5ba4\u7ed3\u6784\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture.png\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-200x113.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-400x225.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-600x338.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-800x450.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture.png 960w\" alt=\"Simplified Clean Room Architecture\" width=\"960\" height=\"540\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture.png\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-200x113.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-400x225.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-600x338.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture-800x450.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/simplified-clean-room-architecture.png 960w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 960px\" \/><\/p>\n<p>\u4e00\u4e2a\u00a0<a href=\"https:\/\/liveramp.com\/customer-stories\/asics\/\" target=\"_blank\" rel=\"noopener\"><u>\u5168\u7403\u8fd0\u52a8\u54c1\u724c<\/u><\/a>\u00a0\u5229\u7528\u8fd9\u79cd\u8bbe\u7f6e\u89e3\u51b3\u4e86\u4e00\u4e2a\u5171\u540c\u7684\u96be\u9898\uff1a\u00a0<b>\u4e86\u89e3\u63a8\u52a8\u8de8\u5a92\u4f53\u6e20\u9053\u8f6c\u5316\u7684\u5b9e\u9645\u56e0\u7d20<\/b>. .\u4f20\u7edf\u7684\u8ddf\u8e2a\u65b9\u6cd5\u662f\u4e0d\u591f\u7684\u3002\u901a\u8fc7\u5229\u7528\u00a0<b>\u65e0\u5c18\u5ba4<\/b>\u00a0\u81f3\u00a0<b>\u5b89\u5168\u5730\u7ed3\u5408\u6d3b\u52a8\u548c\u8f6c\u6362 data<\/b>, \u4ed6\u4eec\u53d1\u73b0\u4e86\u771f\u6b63\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u5e76\u4f18\u5316\u4e86\u8de8\u5730\u533a\u7684\u652f\u51fa\u3002\u8fd9\u662f\u4e00\u4e2a\u6709\u529b\u7684\u4f8b\u5b50\uff0c\u8bf4\u660e\u4e92\u64cd\u4f5c\u6027\u3001\u6cbb\u7406\u548c\u9690\u79c1\u53ef\u4ee5\u5171\u540c\u63a8\u52a8\u66f4\u597d\u7684\u4e1a\u52a1\u6210\u679c\u3002\u4f46\u8981\u5c06\u5176\u4ed8\u8bf8\u5b9e\u8df5\u5e76\u975e\u6613\u4e8b\u3002\u90a3\u4e48\uff0c\u4f01\u4e1a\u5982\u4f55\u624d\u80fd\u5c06\u8fd9\u4e9b\u539f\u5219\u8f6c\u5316\u4e3a\u884c\u52a8\u5462\uff1f<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u67b6\u8bbe\u6865\u6881\uff1a\u8ba9 Data \u534f\u4f5c\u53d1\u6325\u4f5c\u7528<\/h2>\n<p>\u6269\u5c55 data \u534f\u4f5c\u5728\u7eb8\u9762\u4e0a\u542c\u8d77\u6765\u4e0d\u9519\uff0c\u4f46\u5b9e\u65bd\u8d77\u6765\u5374\u7ed9\u96f6\u552e\u5546\u5e26\u6765\u4e86\u5de8\u5927\u7684\u6311\u6218\u3002\u4ee5\u4e0b\u662f\u4f01\u4e1a\u5982\u4f55\u5f00\u59cb\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\u7684\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u4e1a\u52a1\u3001\u7cfb\u7edf\u548c\u56e2\u961f\u8131\u8282\uff1a\u00a0<\/b>\u5e02\u573a\u8425\u9500\u3001\u4f9b\u5e94\u94fe\u548c\u9500\u552e\u901a\u5e38\u5404\u81ea\u4e3a\u653f\uff0c\u5f88\u96be\u5168\u9762\u4e86\u89e3\u8fd0\u8425\u60c5\u51b5\u3002\u5f53\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u4f7f\u7528\u4e0d\u540c\u7684\u5de5\u5177\u548c\u683c\u5f0f\u65f6\uff0c\u8fd9\u79cd\u590d\u6742\u6027\u5c31\u4f1a\u8fdb\u4e00\u6b65\u589e\u52a0\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4f01\u4e1a\u5e94\u8be5\u6295\u8d44\u00a0<b>\u5171\u4eab\u7684 data \u578b\u53f7<\/b>,\u00a0<b>\u8de8\u804c\u80fd\u56e2\u961f<\/b>, \u548c\u00a0<b>\u96c6\u6210\u5de5\u5177<\/b>\u00a0\u4ed6\u4eec\u4f7f\u7528\u5171\u540c\u7684\u8bed\u8a00\u6765\u7f29\u5c0f\u5dee\u8ddd\u548c\u7edf\u4e00\u76ee\u6807\u3002.<\/li>\n<li aria-level=\"1\"><b>\u5728\u7ade\u4e89\u73af\u5883\u4e2d\u7f3a\u4e4f\u4fe1\u4efb\uff1a\u00a0<\/b>\u5373\u4f7f\u5408\u4f5c\u53ef\u4ee5\u5e26\u6765\u66f4\u597d\u7684\u7ed3\u679c\uff0c\u516c\u53f8\u5bf9\u4e8e\u5171\u4eab data \u4e5f\u81ea\u7136\u4f1a\u6301\u8c28\u614e\u6001\u5ea6\u3002GDPR \u7b49\u9690\u79c1\u6cd5\u89c4\u8981\u6c42\u4f01\u4e1a\u8c28\u614e\u884c\u4e8b\uff0c\u4f46\u540c\u65f6\u4e5f\u589e\u52a0\u4e86\u6cd5\u5f8b\u548c\u6280\u672f\u969c\u788d\uff0c\u5bfc\u81f4\u8fdb\u7a0b\u653e\u7f13\u3002.\u00a0<b>\u5b89\u5168\u73af\u5883<\/b>\u00a0\u5982 data \u65e0\u5c18\u5ba4\u548c\u00a0<b>\u660e\u786e\u7684\u6cbb\u7406\u653f\u7b56<\/b>\u00a0\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u5728\u4e0d\u6cc4\u9732\u654f\u611f\u4fe1\u606f\u7684\u60c5\u51b5\u4e0b\u5f00\u5c55\u5408\u4f5c\u3002.<\/li>\n<li aria-level=\"1\"><b>data \u8d28\u91cf\u5dee\uff0c\u6807\u51c6\u4e0d\u7edf\u4e00\uff1a\u00a0<\/b>\u4e0d\u4e00\u81f4\u7684\u683c\u5f0f\u3001\u8fc7\u65f6\u7684\u4fe1\u606f\u548c\u7f3a\u4e4f\u660e\u786e\u7684\u6807\u51c6\u4f1a\u9020\u6210\u6df7\u4e71\u548c\u6548\u7387\u4f4e\u4e0b\u3002\u5f53\u56e2\u961f\u65e0\u6cd5\u4fe1\u4efb\u4ed6\u4eec\u7684 data \u65f6\uff0c\u51b3\u7b56\u5c31\u4f1a\u53d8\u5f97\u7f13\u6162\uff0c\u751a\u81f3\u66f4\u7cdf\uff0c\u4f1a\u51fa\u73b0\u4fe1\u606f\u9519\u8bef\u3002\u96f6\u552e\u5546\u5e94\u9996\u5148\u5b9a\u4e49\u00a0<b>\u5185\u90e8\u6807\u51c6<\/b>\u00a0\u548c\u00a0<b>\u4ece\u6e90\u5934\u6e05\u6d01 data<\/b>. .\u5171\u4eab\u7684 data \u7c7b\u522b\u548c\u5546\u5b9a\u7684\u6a21\u5f0f\u4f7f\u5408\u5e76\u5206\u6790\u66f4\u52a0\u987a\u5229\u548c\u53ef\u9760\u3002.<\/li>\n<li aria-level=\"1\"><b>\u901f\u8d62\u7684\u538b\u529b\uff1a\u00a0<\/b>\u968f\u7740\u4f20\u64ad data \u548c\u590d\u6742\u6027\u7684\u589e\u52a0\uff0c\u8bb8\u591a\u8ba1\u5212\u5728\u5f97\u5230\u5e7f\u6cdb\u91c7\u7528\u4e4b\u524d\u5c31\u5df2\u7ecf\u5931\u53bb\u4e86\u529b\u91cf\u3002\u901a\u8fc7\u4ece\u00a0<b>\u6700\u53ef\u884c\u4ea7\u54c1\uff08MVP\uff09<\/b>\u00a0\u5728\u89e3\u51b3\u5b9e\u9645\u4e1a\u52a1\u95ee\u9898\u7684\u8fc7\u7a0b\u4e2d\uff0c\u56e2\u961f\u53ef\u4ee5\u5feb\u901f\u8bc1\u660e\u4ef7\u503c\uff0c\u5e76\u5728\u6574\u4e2a\u7ec4\u7ec7\u5185\u5f62\u6210\u52a8\u529b\u3002.<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5efa\u7acb\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u7531\u00a0<b>\u6cbb\u7406<\/b>\u00a0\u548c\u00a0<b>\u5b89\u5168\u7684\u5171\u4eab\u73af\u5883<\/b>, \u56e0\u6b64\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u83b7\u5f97\u770b\u5f97\u89c1\u3001\u6478\u5f97\u7740\u7684\u6536\u76ca\u3002\u5f53\u8fd9\u4e9b\u52aa\u529b\u4e0e\u4ee5\u4e0b\u65b9\u9762\u76f8\u7ed3\u5408\u65f6\uff0c\u5176\u5f71\u54cd\u5c06\u6210\u500d\u589e\u957f\u00a0<b>\u5148\u8fdb\u6280\u672f<\/b>.<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u5851\u9020 Data \u534f\u4f5c\u672a\u6765\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f<\/h2>\n<p>\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b)\u00a0<b>\u5168\u7403 artificial intelligence \u96f6\u552e\u5e02\u573a<\/b>\u00a0\u9884\u8ba1\u5c06\u4ee5\u00a0<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/ai-retail-market-report\" target=\"_blank\" rel=\"noopener\"><b><u>2025 \u5e74\u81f3 2030 \u5e74\u7684\u590d\u5408\u5e74\u589e\u957f\u7387 (CAGR) \u4e3a 23.0%\uff0c\u5230 2030 \u5e74\u8fbe\u5230 407.4 \u4ebf TP46T \u7f8e\u5143<\/u><\/b><\/a>. .\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u3001\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08GenAI\uff09\u548c\u4ee3\u7406\u5f0f\u4eba\u5de5\u667a\u80fd\uff08Agentic AI\uff09\u4e0d\u518d\u53ea\u662f\u6d41\u884c\u8bed\uff0c\u5b83\u4eec\u662f\u5b9e\u73b0\u66f4\u667a\u80fd\u3001\u66f4\u5feb\u901f\u3001\u66f4\u5b89\u5168\u7684 data \u534f\u4f5c\u7684\u5f3a\u5927\u63a8\u52a8\u529b\u3002\u5bf9\u4e8e\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u8fd9\u4e9b\u6280\u672f\u63d0\u4f9b\u4e86\u7b80\u5316\u8fd0\u8425\u3001\u91ca\u653e\u8de8\u56e2\u961f\u6d1e\u5bdf\u529b\u548c\u4fc3\u8fdb\u6709\u6548\u5408\u4f5c\u7684\u65b0\u65b9\u6cd5\u3002\u4ece\u81ea\u52a8\u6267\u884c\u91cd\u590d\u6027\u4efb\u52a1\u5230\u751f\u6210\u5185\u5bb9\u548c\u505a\u51fa\u5b9e\u65f6\u51b3\u7b56\uff0c\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u6b63\u5728\u5e2e\u52a9\u4f01\u4e1a\u514b\u670d data \u5171\u4eab\u7684\u5386\u53f2\u969c\u788d\u3002.<\/p>\n<p>\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u80fd\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u662f\u00a0<a href=\"https:\/\/www.artefact.com\/zh\/cases\/adeo-improving-product-referencing-speed-and-quality-with-ai\/\"><u>ADEO \u96c6\u56e2<\/u><\/a>, ADEO \u662f Leroy Merlin \u7684\u6bcd\u516c\u53f8\u3002\u9762\u5bf9\u6765\u81ea\u591a\u4e2a\u4f9b\u5e94\u5546\u7684\u6742\u4e71\u3001\u4e0d\u4e00\u81f4\u7684\u4ea7\u54c1 data\uff0cADEO \u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u5e76\u53d6\u5f97\u4e86\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6210\u679c\uff1a<\/p>\n<ul>\n<li><b>63% \u7684\u4ea7\u54c1\u7cbe\u5ea6\u8d85\u8fc7 96%<\/b>, \u5229\u7528\u4eba\u5de5\u667a\u80fd\u5bf9 3,600 \u4e2a\u7c7b\u522b\u548c 85,000 \u4e2a\u5c5e\u6027\u7684\u4ea7\u54c1 data \u8fdb\u884c\u5206\u7c7b\u548c\u4e30\u5bcc\uff0c\u5c06\u96f6\u6563\u7684\u4f9b\u5e94\u5546\u4fe1\u606f\u8f6c\u5316\u4e3a\u53ef\u9760\u7684\u771f\u5b9e\u6765\u6e90\u3002.<\/li>\n<li><b>35% \u51cf\u5c11\u4ea7\u54c1\u4fe1\u606f\u4e2d\u7684\u9519\u8bef<\/b>, \u4ece\u800c\u51cf\u5c11\u4eba\u5de5\u6821\u6b63\uff0c\u52a0\u5feb\u4f9b\u5e94\u5546\u3001\u4e2d\u592e\u56e2\u961f\u548c\u6570\u5b57\u6e20\u9053\u4e4b\u95f4\u7684\u534f\u8c03\u3002.<\/li>\n<li><b>\u52a0\u5feb\u5185\u90e8\u91c7\u7528<\/b>, \u8fd9\u8981\u5f52\u529f\u4e8e\u4e00\u4e2a\u806a\u660e\u7684 MVP \u65b9\u6cd5\uff0c\u5b83\u5e2e\u52a9\u56e2\u961f\u63a5\u53d7\u65b0\u5de5\u5177\uff0c\u5e76\u4e13\u6ce8\u4e8e\u66f4\u5177\u6218\u7565\u6027\u7684\u5de5\u4f5c\u3002.<\/li>\n<li><b>\u6709\u5f62\u7684\u5546\u4e1a\u4ef7\u503c<\/b>, \u901a\u8fc7\u6539\u8fdb\u534f\u4f5c\u3001\u52a0\u5f3a\u4f9b\u5e94\u5546\u534f\u8c03\u4ee5\u53ca\u66f4\u53ef\u9760\u7684 data \u63a8\u52a8\u66f4\u5feb\u3001\u66f4\u597d\u7684\u51b3\u7b56\u3002.<\/li>\n<\/ul>\n<p>\u53e6\u4e00\u4e2a\u4f8b\u5b50\u6765\u81ea\u5df4\u897f\uff0c\u96c0\u5de2\u516c\u53f8\u5728\u90a3\u91cc\u5f00\u53d1\u4e86\u00a0<a href=\"https:\/\/www.corporativo.nestle.com.br\/media\/pressreleases\/allpressreleases\/nestle-utiliza-inteligencia-artificial-e-ciencia-de-dados-para-apoiar-parceiros?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><u><b>\u4e00\u4e2a\u540d\u4e3a SISO \u7684\u4eba\u5de5\u667a\u80fd\u5e73\u53f0<\/b><\/u><\/a>\u00a0(\u5356\u8fdb\u5356\u51fa\uff09\uff0c\u4ee5\u652f\u6301\u00a0<b>\u4e0e\u5927\u578b\u98df\u54c1\u96f6\u552e\u5546\u5408\u4f5c<\/b>. .\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u548c data \u79d1\u5b66\u5c06\u5356\u51fa\u548c\u5356\u51fa data \u8054\u7cfb\u8d77\u6765\uff0c\u96c0\u5de2\u5b9e\u73b0\u4e86\u00a0<b>\u66f4\u597d\u5730\u9884\u6d4b\u9700\u6c42<\/b>,\u00a0<b>\u7269\u6d41\u4f18\u5316<\/b>, \u548c\u00a0<b>\u5e93\u5b58\u91cf\u6700\u591a\u51cf\u5c11 35%<\/b>. .\u8fd9\u8bf4\u660e\u4e86\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u5b9e\u73b0\u66f4\u5feb\u3001\u66f4\u5b89\u5168\u3001\u66f4\u6709\u6548\u7684\u5927\u89c4\u6a21\u534f\u4f5c\u3002.<\/p>\n<p>\u8fd9\u79cd\u6a21\u5f0f\u7684\u7279\u522b\u4e4b\u5904\u5728\u4e8e\u5b83\u7684\u53ef\u6269\u5c55\u6027\u3002\u4e00\u65e6\u57fa\u7840\u6253\u597d\uff0c\u6709\u4e86\u826f\u597d\u7684\u00a0<b>\u6cbb\u7406<\/b>,\u00a0<b>\u53ef\u4e92\u64cd\u4f5c\u7684\u7cfb\u7edf<\/b>\u00a0\u548c\u00a0<b>\u503c\u5f97\u4fe1\u8d56\u7684 data<\/b>, \u4eba\u5de5\u667a\u80fd\u6280\u672f\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u6269\u5927\u5408\u4f5c\u4f19\u4f34\u4e4b\u95f4\u7684\u5408\u4f5c\u00a0<b>\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b<\/b>,\u00a0<b>\u6d3b\u52a8\u76d1\u6d4b<\/b>, \u6216\u00a0<b>\u4f7f\u7528\u5171\u4eab data \u7684\u4ea7\u54c1\u5efa\u8bae<\/b>.<\/p>\n<p>\u5c06\u4eba\u5de5\u667a\u80fd\u878d\u5165\u5408\u4f5c\u6218\u7565\u7684\u96f6\u552e\u5546\u5c06\u83b7\u5f97\u00a0<b>\u8fd0\u884c\u66f4\u987a\u7545<\/b>,\u00a0<b>\u66f4\u5feb\u7684\u53cd\u5e94<\/b>, \u548c\u00a0<b>\u66f4\u660e\u667a\u7684\u51b3\u7b56<\/b>, \u4f7f\u00a0<b>data \u5171\u4eab<\/b>\u00a0\u96c6\u4f53\u589e\u957f\u7684\u52a8\u529b\u3002.<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u8d85\u8d8a\u4e00\u5bf9\u4e00\uff1a\u6253\u9020\u672a\u6765\u96f6\u552e Data \u751f\u6001\u7cfb\u7edf<\/h2>\n<p>\u5f52\u6839\u7ed3\u5e95\uff0c\u96f6\u552e\u5546\u548c\u4f9b\u5e94\u5546\u4e4b\u95f4\u901a\u8fc7\u5b64\u7acb\u7684\u5408\u540c\u6216\u4eba\u5de5\u5171\u4eab\u8fdb\u884c\u4e00\u5bf9\u4e00\u7684 data \u4ea4\u6362\u662f\u4e00\u79cd\u6709\u9650\u7684\u6a21\u5f0f\uff0c\u5f80\u5f80\u4f1a\u5bfc\u81f4\u6548\u7387\u4f4e\u4e0b\uff0c\u4f7f\u53cc\u65b9\u9519\u5931\u826f\u673a\u3002\u771f\u6b63\u7684\u4ef7\u503c\u5728\u4e8e\u5efa\u7acb\u4e92\u8054\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u901a\u8fc7\u65e0\u5c18\u5ba4\u7b49\u534f\u4f5c\u5e73\u53f0\uff0c\u8ba9\u9ad8\u8d28\u91cf\u7684 data \u5b89\u5168\u3001\u5927\u89c4\u6a21\u5730\u6d41\u52a8\u8d77\u6765\u3002\u8fd9\u79cd\u6a21\u5f0f\u80fd\u5e26\u6765\u4e00\u7cfb\u5217\u597d\u5904\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u9690\u79c1\u4f18\u5148\u5171\u4eab<\/b>:\u786e\u4fdd\u654f\u611f\u4fe1\u606f\u5f97\u5230\u4fdd\u62a4\uff0c\u5e76\u6709\u660e\u786e\u7684\u7ba1\u7406\u548c\u63a7\u5236\u3002.<\/li>\n<li aria-level=\"1\"><b>\u53ef\u6269\u5c55\u6027<\/b>:\u53ea\u9700\u4e00\u6b21\u8fde\u63a5\uff0c\u5373\u53ef\u5b9e\u73b0\u4e0e\u591a\u4e2a\u5408\u4f5c\u4f19\u4f34\u7684\u534f\u4f5c\uff0c\u800c\u65e0\u9700\u9010\u4e00\u91cd\u590d\u96c6\u6210\u3002.<\/li>\n<li aria-level=\"1\"><b>\u66f4\u5feb\u3001\u66f4\u660e\u667a\u7684\u51b3\u7b56<\/b>:\u5171\u540c\u7684\u6d1e\u5bdf\u529b\u5e26\u6765\u66f4\u7cbe\u786e\u7684 targeting\u3001\u66f4\u597d\u7684\u5e93\u5b58\u7ba1\u7406\u548c\u52a8\u6001\u5b9a\u4ef7\u3002.<\/li>\n<li aria-level=\"1\"><b>\u5546\u4e1a\u4e0a\u5347\u7a7a\u95f4<\/b>:\u96f6\u552e\u5546\u53ef\u4ee5\u8d1f\u8d23\u4efb\u5730\u5c06 data \u8d27\u5e01\u5316\uff0c\u901a\u8fc7\u5a92\u4f53\u548c\u5206\u6790\u5f00\u8f9f\u65b0\u7684\u6536\u5165\u6765\u6e90\u3002.<\/li>\n<li aria-level=\"1\"><b>\u52a0\u5f3a\u4f19\u4f34\u5173\u7cfb<\/b>:\u96f6\u552e\u5546\u548c\u4f9b\u5e94\u5546\u4ece\u4ea4\u6613\u5173\u7cfb\u8f6c\u53d8\u4e3a\u6218\u7565\u5173\u7cfb\uff0c\u5171\u540c\u5efa\u7acb\u957f\u671f\u4ef7\u503c\u3002.<\/li>\n<\/ul>\n<p><b>\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u628a data \u505a\u5f97\u66f4\u597d<\/b>\uff1a\u5173\u4e8e\u00a0<b>\u5851\u9020\u672a\u6765<\/b>\u00a0\u96f6\u552e\u751f\u6001\u7cfb\u7edf\u7684\u8fd0\u4f5c\u548c\u53d1\u5c55\u65b9\u5f0f\u3002\u5c06 data \u534f\u4f5c\u89c6\u4e3a\u6838\u5fc3\u80fd\u529b\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u9879\u76ee\u7684\u96f6\u552e\u5546\uff0c\u5c06\u5728\u4eba\u5de5\u667a\u80fd\u65e5\u76ca\u63a8\u52a8\u548c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u73af\u5883\u4e2d\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002.<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u53c2\u8003\u8d44\u6599<\/h2>\n<ul>\n<li><i><a href=\"https:\/\/www.artefact.com\/zh\/blog\/ai-and-competitiveness-five-predictions-for-retail-by-2030\/\">Artefact - \u4eba\u5de5\u667a\u80fd\u4e0e\u7ade\u4e89\u529b\uff1a2030 \u5e74\u96f6\u552e\u4e1a\u7684\u4e94\u5927\u9884\u6d4b<\/a>.<\/i><\/li>\n<li><i><a href=\"https:\/\/www.artefact.com\/zh\/cases\/adeo-improving-product-referencing-speed-and-quality-with-ai\/\">Artefact - ADEO - \u5229\u7528\u4eba\u5de5\u667a\u80fd\u63d0\u9ad8\u4ea7\u54c1\u5f15\u7528\u7684\u901f\u5ea6\u548c\u8d28\u91cf<\/a>.<\/i><\/li>\n<li><i><a href=\"https:\/\/www.artefact.com\/zh\/ressource-document\/data-for-retail-ebusiness-2024\/\">Artefact - Data \u548c\u96f6\u552e\u4e1a\u4eba\u5de5\u667a\u80fd<\/a>.<\/i><\/li>\n<li><i><a href=\"https:\/\/www.bain.com\/insights\/no-more-easy-money-on-the-side-retail-media-enters-the-performance-era\/\" target=\"_blank\" rel=\"noopener\">\u8d1d\u6069\u516c\u53f8 - \u4e0d\u518d\u8f7b\u677e\u8d5a\u94b1\uff1a\u96f6\u552e\u5a92\u4f53\u8fdb\u5165\u7ee9\u6548\u65f6\u4ee3<\/a><\/i><\/li>\n<li><a href=\"https:\/\/www.digitalwavetechnology.com\/post\/breaking-down-data-silos-why-retailers-need-unified-data-to-stay-competitive\" target=\"_blank\" rel=\"noopener\"><i>\u6570\u5b57\u6ce2\u6280\u672f<\/i>\u00a0\u2013\u00a0<i>\u6253\u7834 Data \u5b64\u5c9b\uff1a\u96f6\u552e\u5546\u4e3a\u4f55\u9700\u8981\u7edf\u4e00\u7684 Data \u6765\u4fdd\u6301\u7ade\u4e89\u529b<\/i><\/a><\/li>\n<li><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/ai-retail-market-report\" target=\"_blank\" rel=\"noopener\"><i>\u5927\u89c2\u56ed\u7814\u7a76\u4e2d\u5fc3<\/i>\u00a0\u2013\u00a0<i>\u96f6\u552e\u4e1a\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u89c4\u6a21\u3001\u4efd\u989d\u548c\u8d8b\u52bf\u5206\u6790\u62a5\u544a<\/i><\/a><\/li>\n<li><i><a href=\"https:\/\/medium.com\/@arindamsg\/introduction-to-secure-collaboration-with-data-clean-rooms-f23b710168f5\" target=\"_blank\" rel=\"noopener\">Data \u65e0\u5c18\u5ba4\u5b89\u5168\u534f\u4f5c\u7b80\u4ecb<\/a><\/i><\/li>\n<li><i><a href=\"https:\/\/liveramp.com\/customer-stories\/asics\/\" target=\"_blank\" rel=\"noopener\">LiveRamp - ASICS \u5229\u7528\u72ec\u7279\u7684\u589e\u91cf\u80fd\u529b\u63a8\u52a8\u5168\u7403\u9500\u552e<\/a><\/i><\/li>\n<li><i><a href=\"https:\/\/liveramp.com\/blog\/liveramp-joins-carrefours-digital-day-2021-future-data-collaboration-retail\/\" target=\"_blank\" rel=\"noopener\">LiveRamp - LiveRamp \u53c2\u52a0\u5bb6\u4e50\u798f \"2021 \u6570\u5b57\u65e5 \"\u6d3b\u52a8\uff1a\u96f6\u552e\u4e1a Data \u534f\u4f5c\u7684\u672a\u6765<\/a><\/i><\/li>\n<li><i><a href=\"https:\/\/liveramp.com\/blog\/unlocking-data-collaboration-achieve-retail-transformation-our-journey-with-carrefour\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">LiveRamp - \u5229\u7528 Data \u534f\u4f5c\u5b9e\u73b0\u96f6\u552e\u8f6c\u578b\uff1a\u6211\u4eec\u4e0e\u5bb6\u4e50\u798f\u7684\u5408\u4f5c\u4e4b\u65c5<\/a><\/i><\/li>\n<li><i><a href=\"https:\/\/www.corporativo.nestle.com.br\/media\/pressreleases\/allpressreleases\/nestle-utiliza-inteligencia-artificial-e-ciencia-de-dados-para-apoiar-parceiros?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Nestl\u00e9 - \u96c0\u5de2\u516c\u53f8\u5229\u7528\u4eba\u5de5\u667a\u80fd\u548c\u6570\u636e\u6316\u6398\u6280\u672f\u5e2e\u52a9\u5408\u4f5c\u4f19\u4f34\u7ba1\u7406\u4e1a\u52a1\uff0c\u51cf\u5c11 35% \u751f\u4ea7\u7ebf\u4e0a\u7684\u6545\u969c<\/a><\/i><\/li>\n<li><i><a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-announcement-2024\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">SalesForce - 85% \u7684 IT \u9886\u5bfc\u8005\u8ba4\u4e3a\u4eba\u5de5\u667a\u80fd\u53ef\u63d0\u9ad8\u751f\u4ea7\u529b\uff0c\u4f46 Data \u96c6\u6210\u548c\u4e0d\u582a\u91cd\u8d1f\u7684\u56e2\u961f\u963b\u788d\u4e86\u6210\u529f<\/a><\/i><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u96f6\u552e\u4e1a\u6b63\u7ecf\u5386\u4e00\u573a\u7ffb\u5929\u8986\u5730\u7684\u53d8\u9769\uff0c\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0cdata\u5df2\u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u79cd\u8f85\u52a9\u5de5\u5177\u2014\u2014\u5b83\u5df2\u6210\u4e3a\u63a8\u52a8\u589e\u957f\u3001\u63d0\u5347\u6548\u7387\u548c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u6838\u5fc3\u52a8\u529b\u3002 \u7136\u800c\uff0c\u5c3d\u7ba1\u5728\u6570\u5b57\u5316\u8f6c\u578b\u65b9\u9762\u6295\u5165\u4e86\u5de8\u8d44\uff0c\u5927\u90e8\u5206data\u6570\u636e\u4ecd\u88ab\u56f0\u5728\u4fe1\u606f\u5b64\u5c9b\u4e2d\uff0c\u8fd9\u7ed9\u5168\u7403\u7ecf\u6d4e\u9020\u6210\u4e86\u6570\u4e07\u4ebf\u7f8e\u5143\u7684\u635f\u5931\uff0c\u5e76\u963b\u788d\u4e86\u51b3\u7b56\u8fdb\u7a0b\u3002 \u968f\u7740\u96f6\u552e\u5a92\u4f53\u5e02\u573a\u89c4\u6a21\u9884\u8ba1\u5c06\u57282026\u5e74\u524d\u98d9\u5347\u81f3$140\u4ebf\uff0c\u5b9e\u73b0\u66f4\u667a\u80fd\u7684data\u534f\u4f5c\u6240\u5e26\u6765\u7684\u673a\u9047\u2014\u2014\u4ee5\u53ca\u5176\u5fc5\u8981\u6027\u2014\u2014\u4ece\u672a\u5982\u6b64\u4e4b\u5927\u3002.<br \/>\n\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u4e92\u8054\u751f\u6001\u7cfb\u7edf\u5c06\u5982\u4f55\u5851\u9020\u96f6\u552e\u4e1a\u7684\u672a\u6765\u2014\u2014\u5728\u8fd9\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u96f6\u552e\u5546\u53ca\u5176\u5408\u4f5c\u4f19\u4f34\u5728\u201cdata\u201d\u3001\u6280\u672f\u4e0e\u4fe1\u4efb\u65b9\u9762\u8fbe\u6210\u5171\u8bc6\u3002 \u4ece\u5b89\u5168\u7684\u6d01\u51c0\u5ba4\u73af\u5883\u5230\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6d1e\u5bdf\uff0c\u5b9e\u73b0\u5171\u540c\u589e\u957f\u7684\u5173\u952e\u5728\u4e8e\u6253\u7834\u58c1\u5792\uff0c\u6784\u5efa\u4e92\u64cd\u4f5c\u6027\u548c\u6cbb\u7406\u7684\u57fa\u7840\u3002\u5176\u6838\u5fc3\u4fe1\u606f\u975e\u5e38\u660e\u786e\uff1a\u5f53data\u80fd\u591f\u81ea\u7531\u4e14\u5b89\u5168\u5730\u6d41\u52a8\u65f6\uff0c\u5404\u65b9\u90fd\u5c06\u53d7\u76ca\u3002.<\/p>","protected":false},"featured_media":836019,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22052],"blog-language":[2991],"class_list":["post-835887","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-retail","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/835887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/836019"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=835887"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=835887"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=835887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}