![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/05\/pierre-davicco-300x300.jpeg\")
\u4ec0\u4e48\u662f\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\uff1f<\/h2><\/div>AMC<\/a> AMC \u662f\u4e00\u4e2a \u201cdata \u51c0\u5ba4\u201d\uff0c\u662f\u4e00\u4e2a\u5c01\u95ed\u3001\u5b89\u5168\u7684\u73af\u5883\uff0c\u4e0d\u540c\u7684 data \u6570\u636e\u6e90\u5728\u6b64\u8f93\u5165\uff0c\u5e76\u4f7f\u7528\u5171\u540c\u7684\u7528\u6237 ID \u8fdb\u884c\u4ea4\u53c9\u5f15\u7528\u3002\u5b83\u7a81\u51fa\u4e86\u8fde\u63a5\u5230 AMC \u7684\u5404\u79cd data \u6570\u636e\u6e90\u7684\u7528\u6237\u4e4b\u95f4\u73b0\u6709\u7684\u4e92\u52a8 (1)\uff0c\u5e76\u901a\u8fc7\u5728\u6536\u96c6\u5230\u7684 data \u6570\u636e\u7684\u57fa\u7840\u4e0a\u521b\u5efa audience \u6765\u52a0\u4ee5\u5229\u7528 (2)\u3002.<\/p>\n\u81ea 2020 \u5e74\u8d77\uff0c\u53ea\u6709\u8fde\u63a5\u5230\u8be5\u51c0\u5ba4\uff08\u8d5e\u52a9\u5546\u5e7f\u544a\u548c\u5c55\u793a\uff09\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\u6e90\u548c\u5e7f\u544a\u5546 1P data \u624d\u80fd\u8fdb\u884c\u5206\u6790\u3002\u56e0\u6b64\uff0c\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\u53ea\u80fd\u6536\u96c6\u3001\u8ddf\u8e2a\u548c\u5206\u6790\u54c1\u724c\u4e13\u6709\u7684 data \u548c\/\u6216\u4e0e\u4e9a\u9a6c\u900a\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u4e92\u52a8\u6216\u63a5\u89e6\u4e9a\u9a6c\u900a\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u6240\u4ea7\u751f\u7684 data \u3002.<\/p>\n
\u4e9a\u9a6c\u900a\u5e7f\u544a\u670d\u52a1\u5668\uff08\u524d\u8eab\u4e3a Sizmek\uff09\u4e0e AMC \u7ed3\u5408\u4f7f\u7528\uff0c\u8fd8\u53ef\u4ee5\u8ddf\u8e2a\u975e\u4e9a\u9a6c\u900a data \u6765\u6e90\u3002\u7531\u4e8e\u8be5\u89e3\u51b3\u65b9\u6848\u5c06\u9010\u6e10\u88ab\u6dd8\u6c70\uff0c\u76f4\u5230 2024 \u5e74\u6d88\u5931\uff0c\u56e0\u6b64\u5728\u6b64\u4e0d\u5bf9\u8be5\u5177\u4f53\u529f\u80fd\u8fdb\u884c\u8ba8\u8bba\u3002.<\/p>\n<\/div>
![\"Amazon](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Amazon-Marketing-Cloud.png\" "\\"\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\\"")
<\/span><\/div>AMC \u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2><\/div>\u65e0\u5c18\u5ba4\u65e8\u5728\u901a\u8fc7\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff0c\u5e2e\u52a9\u5e7f\u544a\u5546\u8bc4\u4f30\u4e9a\u9a6c\u900a\u5e7f\u544a\u6d3b\u52a8\u7684\u76f8\u5173\u6027\uff1a<\/p>\n<\/div>
- <\/i><\/span>\n
\u7528\u6237\u5e94\u63a5\u89e6\u591a\u5c11\u6b21\u624d\u80fd\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8f6c\u5316\u7387\uff1f<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
\u54ea\u79cd\u5e7f\u544a\u5f62\u5f0f\u80fd\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\uff1f<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
\u591a\u6760\u6746\u6fc0\u6d3b\uff08\u641c\u7d22\u548c\u5c55\u793a\uff09\u5982\u4f55\u5f71\u54cd\u96f6\u552e\u5a92\u4f53\u7684\u8868\u73b0\uff1f<\/p>\n<\/div><\/li><\/ul>
\u4e0d\u8fc7\uff0c\u5982\u4e0a\u6240\u8ff0\uff0cAMC \u8fd8\u80fd\u5728\u6ce8\u5165\u7684 data \u57fa\u7840\u4e0a\u521b\u5efa audience\u3002\u8fd9\u4e9b audience \u7684\u90e8\u7f72\u8fdb\u4e00\u6b65\u5177\u4f53\u5316\u4e86\u5206\u6790\u540e\u63d0\u51fa\u7684\u64cd\u4f5c\u5efa\u8bae\u3002.<\/p>\n
\u4ee5\u4e0b\u662f\u53ef\u6fc0\u6d3b\u7684 audience \u7684\u793a\u4f8b\uff1a<\/p>\n<\/div>
- <\/i><\/span>\n
\u7528\u6237\u63a5\u89e6\u77e5\u540d\u5ea6\u6d3b\u52a8<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
\u4e0e\u6d3b\u52a8 A \u4e92\u52a8\u4f46\u672a\u4e0e\u6d3b\u52a8 B \u4e92\u52a8\u7684\u7528\u6237<\/p>\n<\/div><\/li>
- <\/i><\/span>\n
\u7528\u6237\u641c\u7d22 \u201c\u54c1\u724c \u201d\u5173\u952e\u8bcd\u540e\u7684\u6f5c\u5728\u5ba2\u6237\u8425\u9500\u6d3b\u52a8<\/p>\n<\/div><\/li><\/ul>
AMC \u662f\u6446\u8131\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u641c\u7d22\u548c\u5c55\u793a\u63a7\u5236\u53f0\u4e2d\u9884\u5148\u5efa\u7acb\u7684\u5f52\u56e0\u6a21\u578b\u7684\u4e00\u4e2a\u673a\u4f1a\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5e7f\u544a\u6d3b\u52a8\u4e4b\u95f4\u7684\u5173\u7cfb\u3002.<\/p>\n
\u7136\u540e\uff0c\u5ba2\u6237\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u529b\uff0c\u4f7f\u7528\u4e00\u79cd\u5de5\u5177\uff0c\u6839\u636e\u786e\u5b9a\u7684\u884c\u4e3a\u521b\u5efa\u5b9a\u5236\u7684 audience \u4ee5\u9f13\u52b1\u4e92\u52a8\u3002.<\/p>\n<\/div>
![\"Use](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Use-case-Amazon-Cloud.png\" "\\"\u4f7f\u7528\u6848\u4f8b")
<\/span><\/div>\u8fd9\u4e9b\u521d\u59cb\u8981\u7d20\u4e3a 2020 \u5e74\u81f3 2023 \u5e74\u7684\u5e7f\u544a\u5546\u548c\u5e7f\u544a\u4ee3\u7406\u516c\u53f8\u63d0\u4f9b\u4e86\u652f\u6301\uff0c\u4f46\u4e5f\u51f8\u663e\u4e86\u8be5\u5de5\u5177\u7684\u4e3b\u8981\u5c40\u9650\u6027\uff0c\u5373\u5176\u5206\u6790\u8303\u56f4\u4ec5\u9650\u4e8e\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u3002.<\/p>\n
\u4e3a\u4e86\u6210\u4e3a\u5305\u62ec\u4e9a\u9a6c\u900a\u5728\u5185\u7684\u6240\u6709\u6218\u7565\u7684\u57fa\u77f3\uff0cAMC \u9700\u8981\u4e00\u79cd\u624b\u6bb5\u6765\u63d0\u9ad8\u5a92\u4f53\u6d3b\u52a8\u5bf9\u4e9a\u9a6c\u900a\u6574\u4f53\u4e1a\u52a1\u7684\u5f71\u54cd\u3002. \u7075\u6d3b\u7684\u8d2d\u7269\u6d1e\u5bdf<\/strong> \u5c31\u662f\u8fd9\u4e2a\u610f\u601d\u3002.<\/p>\n<\/div>\u4ec0\u4e48\u662f\u7075\u6d3b\u8d2d\u7269\u6d1e\u5bdf\u529b\uff1f<\/h2><\/div>\u8fd9\u662f\u4e00\u5757\u5206\u6790\u7816\uff0c\u5b83\u5229\u7528\u4e86 AMC \u4e2d\u7684\u989d\u5916 data \u6e90\u3002\u6240\u6709\u7528\u6237\u90fd\u671f\u5f85\u5df2\u4e45\u7684 data \u6765\u6e90\uff1a\u96f6\u552e data\uff0c\u53c8\u79f0\u6709\u673a data\u3002\u8fd9\u79cd data \u5e76\u4e0d\u662f\u4e0e\u8d5e\u52a9\u5546\u6a2a\u5e45\u4e92\u52a8\u7684\u7ed3\u679c\u3002.<\/p>\n
\u9274\u4e8e\u6709\u673a data \u5e73\u5747\u5360\u4e9a\u9a6c\u900a\u5356\u5bb6\u6536\u96c6\u7684 data \u7684 50% \u4ee5\u4e0a\uff0c\u8fd9\u4e00\u65b0\u529f\u80fd\u65e0\u7591\u5c06\u5bf9\u672a\u6765\u7684\u5206\u6790\u7ed3\u679c\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002.<\/p>\n<\/div>
![\"Use](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Use-case-Amazon-tech.png\" "\\"\u4f7f\u7528\u6848\u4f8b")
<\/span><\/div>AMC \u5c06\u53d1\u751f\u54ea\u4e9b\u53d8\u5316\uff1f<\/h2><\/div>\u6211\u4eec\u9884\u8ba1\u4f1a\u6709\u4e24\u5927\u53d8\u5316\u3002\u9996\u5148\u662f\u66f4\u597d\u5730\u4e86\u89e3\u5e7f\u544a\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd\u3002\u4e00\u4e9b\u5e7f\u544a\u5546\u62b1\u6028\u8bf4\uff1a\u201c\u6211\u82b1\u5728\u5e7f\u544a\u4e0a\u7684\u9884\u7b97\u6709\u4e00\u534a\u662f\u767d\u82b1\u7684\uff0c\u4f46\u95ee\u9898\u662f\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\u3002\u201d<\/p>\n
\u73b0\u5728\uff0c\u4ed6\u4eec\u53ef\u4ee5\u786e\u5b9a\u4e86\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u6bd4\u8f83\u63a5\u89e6\u8fc7\u5e7f\u544a\u6d3b\u52a8\u7684\u7528\u6237\u548c\u672a\u63a5\u89e6\u8fc7\u5e7f\u544a\u6d3b\u52a8\u7684\u7528\u6237\u7684\u8d2d\u7269\u4e60\u60ef\uff08\u8bbf\u95ee\u6b21\u6570\u3001\u8d2d\u7269\u7bee\u4e2d\u7684\u65b0\u589e\u5546\u54c1\u3001\u9500\u552e\u91cf\u7b49\uff09\uff0c\u4ece\u800c\u7a81\u51fa\u6bcf\u79cd\u5a92\u4f53\u6d3b\u52a8\u7684\u53ef\u611f\u77e5\u6536\u76ca\u3002.<\/p>\n
\u7b2c\u4e8c\u4e2a\u53d8\u5316\u662f\u4e30\u5bcc\u4e86\u7528\u6237\u5e93\uff0c\u6709\u5229\u4e8e\u521b\u5efa\u590d\u6742\u3001\u76f8\u5173\u548c\u4e30\u5bcc\u7684 audience\u3002\u518d\u4e5f\u4e0d\u4f1a\u6709\u56e0\u592a\u5c0f\u800c\u65e0\u6cd5\u5229\u7528\u7684 audience\uff1a\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e9a\u9a6c\u900a\u8d26\u6237\u6536\u96c6\u7684\u6240\u6709 data\uff0c\u521b\u5efa\u66f4\u52a0\u5bc6\u96c6\u7684 audience\uff0c\u4ee5\u6ee1\u8db3\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3002.<\/p>\n<\/div>
AMC \u7684\u4e3b\u8981\u7528\u9014\u662f\u4ec0\u4e48\uff1f<\/h2><\/div>Artefact<\/a> \u5df2\u7ecf\u786e\u5b9a \u56db\u5927\u5bb6\u65cf<\/strong> \u7528\u4f8b\uff0c\u4ee5\u5e94\u5bf9\u5927\u591a\u6570\u4e1a\u52a1\u6311\u6218\uff1a<\/p>\n<\/div>- <\/i><\/span>\n
\u8ba1\u7b97\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff1a<\/strong>
\na.\u6211\u7684\u6d88\u8d39\u8005\u7684 CLV \u662f\u591a\u5c11\uff1f
\nb.\u6211\u7684\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u7684\u66dd\u5149\u6b21\u6570\u662f\u5426\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u5728\u4e00\u5b9a\u65f6\u671f\u5185\u4ea7\u751f\u7684\u4ef7\u503c\uff1f<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u8bc6\u522b\u7ecf\u5e38\u4e00\u8d77\u8d2d\u4e70\u7684\u4ea7\u54c1\uff1a<\/strong>
\na.\u6211\u5e94\u8be5\u9009\u62e9\u54ea\u4e9b\u4ea7\u54c1\u6765\u6700\u5927\u9650\u5ea6\u5730\u5b9e\u65bd\u4ea4\u53c9\u9500\u552e\u6218\u7565\uff1f
\nb.\u5982\u4f55\u7528\u65b0\u7684\u3001\u8bf1\u4eba\u7684\u4e2a\u6027\u5316\u4f18\u60e0\u91cd\u65b0\u6fc0\u6d3b\u4e0d\u6d3b\u8dc3\u7684\u6d88\u8d39\u8005\uff1f<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u4e86\u89e3\u5e7f\u544a\u5bf9\u7528\u6237\u53c2\u4e0e\u7684\u5f71\u54cd\uff1a<\/strong>
\na.\u54ea\u4e9b\u5e7f\u544a\u4fe1\u606f\u4f1a\u9f13\u52b1\u987e\u5ba2\u5c06\u4ea7\u54c1\u6dfb\u52a0\u5230\u4e9a\u9a6c\u900a\u7684\u8d2d\u7269\u8f66\u6216\u613f\u671b\u6e05\u5355\u4e2d\uff1f
\nb.\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u80fd\u4f7f\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ecb\u7ecd\u548c\u5546\u5e97\u7684\u8bbf\u95ee\u91cf\u6700\u5927\uff1f<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u91cf\u5316\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u4ea7\u751f\u7684\u589e\u91cf\uff1a<\/strong>
\na.\u63a5\u89e6\u641c\u7d22\u548c\/\u6216\u5c55\u793a\u6d3b\u52a8\u7684\u7528\u6237\u662f\u5426\u4f1a\u6bd4\u672a\u63a5\u89e6\u7684\u7528\u6237\u82b1\u8d39\u66f4\u591a\uff1f
\nb.\u6211\u4eec\u5e94\u8be5\u5bf9\u4e9a\u9a6c\u900a\u4e0a\u7684 \u201c\u54c1\u724c \u201d\u67e5\u8be2\u4fdd\u6301\u591a\u5927\u7684\u5e7f\u544a\u538b\u529b\uff1f
\nc.\u4e3a\u9f13\u52b1\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u5e94\u4f18\u5148\u9009\u62e9\u54ea\u4e9b\u683c\u5f0f\uff1f<\/p>\n<\/div><\/li><\/ul>![\"Amazon](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Design-sans-titre-6.png\" "\\"\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\\"")
<\/span><\/div>\u5982\u4f55\u4f7f\u7528\u8fd9\u9879\u65b0\u529f\u80fd\uff1f<\/h2><\/div>\u5e7f\u544a data \u53ef\u5728\u754c\u9762\u4e2d\u514d\u8d39\u83b7\u53d6\uff0c\u800c\u6709\u673a data \u5219\u4e0d\u540c\uff0c\u5b83\u9700\u8981\u4ed8\u8d39\u8ba2\u9605\uff0c\u6bcf\u6708\u7eed\u8ba2\u3002.<\/p>\n
\u4e9a\u9a6c\u900a\u5c1a\u672a\u516c\u5e03\u5177\u4f53\u91d1\u989d\u3002.
\n\u5b83\u5c06\u6839\u636e\u6bcf\u4e2a\u5e7f\u544a\u5ba2\u6237\u6536\u96c6\u7684 data \u6570\u91cf\u8fdb\u884c\u8ba1\u7b97\uff0c\u4ece\u800c\u4e3a\u4e3b\u8981\u5e7f\u544a\u5ba2\u6237\u5236\u5b9a\u4e00\u4e2a\u66f4\u6602\u8d35\u7684\u5206\u7ea7\u7cfb\u7edf\u3002.<\/p>\n
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\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u5173\u4f7f\u7528 AMC \u7684\u66f4\u591a\u4fe1\u606f\uff0c\u6216\u8005\u60f3\u4e86\u89e3\u5982\u4f55\u901a\u8fc7\u5f00\u53d1\u65b0\u7684 audience \u548c\u9ad8\u7ea7\u7528\u4f8b\u5c06\u60a8\u7684\u4e1a\u52a1\u63d0\u5347\u5230\u65b0\u7684\u6c34\u5e73\uff0c\u8bf7\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u7684\u4e13\u5bb6\uff1a e-retail-fr@artefact.com<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"\u4e86\u89e3\u6211\u4eec\u7684\u4e13\u5bb6\u5bf9\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\uff08AMC\uff09\u521a\u521a\u63a8\u51fa\u7684\u5168\u65b0\u201c\u7075\u6d3b\u8d2d\u7269\u6d1e\u5bdf\u201d\u529f\u80fd\u6709\u4f55\u89c1\u89e3\u3002.<\/p>\n
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