	{"id":86085,"date":"2023-12-06T09:03:18","date_gmt":"2023-12-06T09:03:18","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=86085"},"modified":"2024-09-20T17:46:00","modified_gmt":"2024-09-20T16:46:00","slug":"unbundled-cdps-the-cdp-market-disruptor","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/unbundled-cdps-the-cdp-market-disruptor\/","title":{"rendered":"\u975e\u6346\u7ed1\u5f0f CDP--CDP \u5e02\u573a\u7684\u6405\u5c40\u8005"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/12\/melanie-ngo.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">Melanie Ngo<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact \u7f8e\u56fd\u516c\u53f8\u54a8\u8be2\u7ecf\u7406<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5ba2\u6237Data\u5e73\u53f0\uff08\u7b80\u79f0CDP\uff09\u5728\u5e02\u573a\u4e0a\u6d41\u884c\u5df2\u6709\u4e00\u6bb5\u65f6\u95f4\uff0c\u4f46\u8fd9\u4e00\u7c7b\u522b\u57282016-2017\u5e74\u5de6\u53f3\u624d\u771f\u6b63\u8fdb\u5165\u5168\u9762\u53d1\u5c55\u9636\u6bb5\u3002. <\/p>\n<p>\u968f\u7740\u8fd9\u4e00\u7c7b\u522b\u7684\u5f62\u6210\uff0c\u4e00\u4e9b CDP \u4f9b\u5e94\u5546\u4ece\u73b0\u6709\u7684\u5176\u4ed6\u4e1a\u52a1\u4ea7\u54c1\u6f14\u53d8\u800c\u6765\uff0c\u53e6\u4e00\u4e9b\u5219\u4ece\u7eaf\u7cb9\u7684 CDP \u8d77\u5bb6\uff0c\u5c31\u8fde\u5e02\u573a\u8425\u9500 cloud \u4e5f\u6ce8\u610f\u5230\u4e86\u8fd9\u4e00\u8fc5\u901f\u5d1b\u8d77\u7684\u7c7b\u522b\u3002\u5982\u4eca\uff0cCDP \u5df2\u6210\u4e3a Forrester \u548c Gartner \u8ba4\u53ef\u7684\u4e00\u4e2a\u6210\u719f\u7684\u5168\u7403\u7c7b\u522b\uff0c\u5e76\u62e5\u6709\u4e00\u4e2a\u7531\u89c2\u70b9\u548c\u80fd\u529b\u5404\u4e0d\u76f8\u540c\u7684\u4f9b\u5e94\u5546\u7ec4\u6210\u7684\u84ec\u52c3\u53d1\u5c55\u7684\u751f\u6001\u7cfb\u7edf\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6700\u8fd1\uff0cCDP \u9886\u57df\u51fa\u73b0\u4e86\u4e00\u79cd\u65b0\u7684\u6a21\u5f0f--\u975e\u6346\u7ed1\u5f0f\uff08\u4e5f\u79f0\u4e3a\u53ef\u7ec4\u5408\u5f0f\uff09CDP \u7684\u5174\u8d77\uff01 <strong>\u975e\u6346\u7ed1\u5f0f CDP \u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u5904\u7406\u5ba2\u6237 data \u7684\u72ec\u7279\u7075\u6d3b\u6027\u3002.<\/strong> \u5b83\u4eec\u91c7\u7528\u6a21\u5757\u5316\u65b9\u6cd5\uff0c\u5141\u8bb8\u4f01\u4e1a\u5728\u73b0\u6709 data \u57fa\u7840\u8bbe\u65bd\u7684\u57fa\u7840\u4e0a\u8fdb\u884c\u6784\u5efa\uff0c\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u53ef\u914d\u7f6e\u7684\u5b9e\u65bd\u65b9\u6cd5\u3002\u4e0e\u9700\u8981\u72ec\u7279\u5b9e\u65bd\u548c\u7edf\u4e00\u4e0d\u540c data \u6765\u6e90\u7684\u6253\u5305\u5f0f CDP \u4e0d\u540c\uff0c\u53ef\u7ec4\u5408\u5f0f CDP \u4f4d\u4e8e\u516c\u53f8\u7684 data platform \u4e4b\u4e0a\uff0c\u8fd9\u4e5f\u4f7f\u5f97\u7ba1\u7406\u5e02\u573a\u5316\u548c data governance \u7b49\u590d\u6742\u90e8\u5206\u53d8\u5f97\u66f4\u52a0\u65e0\u7f1d\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-bottom-shadow-color:var(--awb-color6);--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-1 awb-bottomshadow\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"512\" height=\"281\" title=\"Melanie Ngo \u6587\u7ae0\u56fe\u7247\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/12\/melanie-ngo-article-image.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/12\/melanie-ngo-article-image.png\" alt class=\"lazyload img-responsive wp-image-86282\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27512%27%20height%3D%27281%27%20viewBox%3D%270%200%20512%20281%27%3E%3Crect%20width%3D%27512%27%20height%3D%27281%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/12\/melanie-ngo-article-image-200x110.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/12\/melanie-ngo-article-image-400x220.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/12\/melanie-ngo-article-image.png 512w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 512px\" \/><\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" viewbox=\"0 0 600 28\" preserveaspectratio=\"none\"><g clip-path=\"url(#a)\"><mask id=\"b\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"600\" height=\"28\"><path d=\"M0 0h600v28H0V0Z\" fill=\"#fff\"\/><\/mask><g filter=\"url(#c)\" mask=\"url(#b)\"><path d=\"M16.439-18.667h567.123v30.8S438.961-8.4 300-8.4C161.04-8.4 16.438 12.133 16.438 12.133v-30.8Z\" fill=\"#000\"\/><\/g><\/g><defs><clippath id=\"a\"><path fill=\"#fff\" d=\"M0 0h600v28H0z\"\/><\/clippath><filter id=\"c\" x=\"5.438\" y=\"-29.667\" width=\"589.123\" height=\"52.8\" filterunits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\"><feflood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/><feblend in=\"SourceGraphic\" in2=\"BackgroundImageFix\" result=\"shape\"\/><fegaussianblur stddeviation=\"5.5\" result=\"effect1_foregroundBlur_3983_183\"\/><\/filter><\/defs><\/svg><\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e00\u4e0b\u4e3a\u4ec0\u4e48\u8fd9\u79cd CDP \u6a21\u5f0f\u88ab\u79f0\u4e3a \u2018\u53ef\u7ec4\u5408 \u2019CDP\u3002\u73b0\u5b9e, <\/span><b>\u60a8\u53ef\u80fd\u5e76\u4e0d\u9700\u8981\u5957\u88c5\u5ba2\u6237 data platform \u7684\u6240\u6709\u7279\u6027\u548c\u529f\u80fd<\/b><span style=\"font-weight: 400;\">. .\u4f20\u7edf\u7684 CDP \u9700\u8981\u4e00\u4e2a\u5185\u7f6e\u7684 data \u6444\u53d6\u6846\u67b6\uff0c\u5982\u679c\u60a8\u7684 data \u5df2\u7ecf\u6210\u529f\u6444\u53d6\u5230 data \u4ed3\u5e93\u4e2d\uff0c\u5219\u53ef\u80fd\u4e0d\u9700\u8981\u8fd9\u4e2a\u6846\u67b6\u3002. <\/span><b>\u8fd9\u5c31\u5f15\u51fa\u4e86\u53ef\u7ec4\u5408\u5f0f CDP \u6700\u91cd\u8981\u7684\u533a\u522b - data \u5c42<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u4f20\u7edf\u7684 CDP\uff08\u901a\u5e38\u79f0\u4e3a\u6253\u5305 CDP\uff09\u4e2d\uff0c\u6574\u4e2a\u7ec4\u7ec7\u7684 data \u88ab CDP \u6536\u5f55\u5230\u81ea\u5df1\u7684 data \u5c42\u4e2d\u3002\u7136\u540e\uff0c\u6253\u5305 CDP \u5c06 data \u7edf\u4e00\u5230\u5ba2\u6237 360 \u4e2d\uff0c\u5e76\u901a\u8fc7\u7528\u6237\u53cb\u597d\u578b\u7528\u6237\u754c\u9762\u63d0\u4f9b\u7ed9\u8425\u9500\u4eba\u5458\uff0c\u7528\u4e8e\u7ec6\u5206\u3001\u65c5\u7a0b\u7ba1\u7406\u548c\u5168\u6e20\u9053\u6fc0\u6d3b\uff08\u901a\u5e38\u79f0\u4e3a audience \u5c42\uff09\u3002\u975e\u6346\u7ed1\u5f0f CDP \u7684\u7406\u5ff5\u662f <strong>CDP \u6ca1\u6709\u5355\u72ec\u7684 data \u5c42 - \u5b83\u4f4d\u4e8e\u73b0\u6709 data \u5c42\u4e4b\u4e0a<\/strong> - Snowflake\u3001Databricks\u3001Bigquery \u7b49\u3002- \u5e76\u5728 data \u7ba1\u7406\u7cfb\u7edf\u4e4b\u4e0a\u63d0\u4f9b audience \u5c42\u3002\u8fd9\u662f\u4f20\u7edf\/\u6253\u5305 CDP \u4e0e\u975e\u6346\u7ed1 CDP \u7684\u6700\u5927\u533a\u522b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Artefact \u8ba4\u4e3a\uff0c\u53ef\u7ec4\u5408 CDP \u662f\u5ba2\u6237\u53ef\u4ee5\u8003\u8651\u7684\u4e00\u79cd\u5f3a\u5927\u7684\u8bbe\u8ba1\u8303\u4f8b\uff1a<\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:#000000;--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u5df2\u7ecf\u5728\u6295\u8d44\u5efa\u8bbe data \u4ed3\u5e93\u6216 data \u6e56\u6cca\/\u6e56\u7554\u522b\u5885\u3001,<\/span><b> \u5c06\u8fd9\u53f0 data \u4ece\u6e90\u5934\u590d\u5236\u5230\u7b2c\u4e8c\u53f0 data \u7cfb\u7edf\u4e0d\u4ec5\u662f\u5de5\u4f5c\u7684\u91cd\u590d\uff0c\u4e5f\u662f\u7ef4\u62a4\u7684\u91cd\u590d\uff1b\u53ef\u7ec4\u5408\u7684 CDP \u53ef\u51cf\u8f7b\u8fd9\u4e00\u95ee\u9898<\/b><span style=\"font-weight: 400;\">. .Data \u7ba1\u9053\u9700\u8981\u5efa\u8bbe\u3001\u7ba1\u7406\u548c\u7ef4\u62a4\u3002.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) <\/span><b>\u6a21\u5757\u5316\u7ed3\u6784\u53ef\u5b9e\u73b0\u65e0\u7f1d\u6dfb\u52a0\u6216\u8c03\u6574<\/b><span style=\"font-weight: 400;\">, \u786e\u4fdd data \u57fa\u7840\u8bbe\u65bd\u4e0e\u4e1a\u52a1\u76ee\u6807\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u884c\u4e3a\/\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\u3002.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u53ef\u7ec4\u5408\u5f0f CDP \u63d0\u4f9b\u65e0\u7f1d data governance \u529f\u80fd<\/b><span style=\"font-weight: 400;\">, \u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u80fd\u7ee7\u7eed\u9075\u5b88 GDPR \u548c CCPA \u7b49\u6cd5\u89c4\u3002\u6a21\u5757\u5316\u7279\u6027\u8fd8\u4fbf\u4e8e\u66f4\u65b0\uff0c\u4ee5\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5408\u89c4\u6807\u51c6\u3002.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u8fc1\u79fb data \u901a\u5e38\u4f1a\u4ea7\u751f data \u6210\u672c\uff0c\u5c24\u5176\u662f\u8fc1\u79fb\u5230\u57fa\u4e8e cloud \u7684 SaaS \u4ea7\u54c1\uff08\u5982\u5ba2\u6237 data platform\uff09\u65f6\u3002\u53ef\u7ec4\u5408\u7684 CDP \u53ef\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u8fd9\u4e9b\u6210\u672c<\/b><span style=\"font-weight: 400;\">, \u56e0\u4e3a\u60a8\u7684\u6838\u5fc3 data \u96c6\u4e0d\u5fc5\u590d\u5236\u5230 CDP \u4e2d\u3002\u5f53\u8425\u9500\u4eba\u5458\u5728 audience \u5c42\u521b\u5efa\u5206\u6bb5\u65f6\uff0cdata \u7684\u4e00\u4e2a\u5c0f\u5f97\u591a\u7684\u5b50\u96c6\u4f1a\u88ab\u62fe\u53d6\u5e76\u901a\u8fc7 SaaS \u63d0\u4f9b\u5546\u7684\u57fa\u7840\u8bbe\u65bd\u8fdb\u5165\u6fc0\u6d3b\u6e20\u9053\uff0c\u4f46\u4e0e\u6b64\u76f8\u5173\u7684\u6210\u672c\u901a\u5e38\u6bd4\u5c06\u6574\u4e2a data \u96c6\u79fb\u52a8\u5230 CDP \u8981\u4f4e\u5f97\u591a\u3002.\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u672a\u6346\u7ed1\/\u53ef\u7ec4\u5408 CDP \u7684\u4f8b\u5b50\uff0c\u4ee5\u53ca\u5b83\u4eec\u7684\u4e00\u4e9b\u7a81\u51fa\u7279\u70b9\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Hightouch\uff1a<\/strong> \u5b9e\u73b0 data \u4ed3\u5e93\u4e0e\u5176\u4ed6\u4e1a\u52a1\u5de5\u5177\u7684\u65e0\u7f1d\u96c6\u6210\u3002\u5b9e\u65f6 data \u540c\u6b65\u529f\u80fd\u51cf\u5c11\u4e86\u5ba2\u6237\u4e92\u52a8\u7684\u5ef6\u8fdf\u3002Hightouch \u662f\u8fd9\u4e00\u9886\u57df\u7684\u5e02\u573a\u9886\u5bfc\u8005\uff0c\u4ed6\u4eec\u7684\u521b\u65b0\u6b65\u4f10\u4e00\u76f4\u975e\u5e38\u5feb\uff0c\u5728 CDP \u9886\u57df\u4e0d\u65ad\u5f00\u62d3\u521b\u65b0\u3002\u4ed6\u4eec\u7684\u4e00\u4e9b\u5ba2\u6237\u5305\u62ec\u5927\u578b\u77e5\u540d\u54c1\u724c\uff0c\u5982 <strong>Spotify\u3001NBA\u3001AXS \u548c Plaid\u3002.<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u8235\u67b6\uff1a<\/strong> \u5f00\u6e90\u53ef\u7ec4\u5408 CDP\uff0c\u65e8\u5728\u6536\u96c6\u3001\u5904\u7406\u5ba2\u6237\u4e8b\u4ef6 data \u5e76\u5c06\u5176\u53d1\u9001\u5230\u5404\u79cd\u76ee\u7684\u5730\uff0c\u4ee5\u8fdb\u884c\u5206\u6790\u548c\u8425\u9500\u3002\u5176\u5f00\u6e90\u7279\u6027\u4f7f\u4f01\u4e1a\u80fd\u591f\u7075\u6d3b\u5730\u63a7\u5236\u548c\u5b9a\u5236\u5176 data \u7ba1\u9053\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4eba\u53e3\u666e\u67e5\uff1a<\/strong> \u53ef\u7ec4\u5408 CDP \u4e13\u6ce8\u4e8e\u5ba2\u6237\u7edf\u4e00\uff0c\u5e2e\u52a9\u4f01\u4e1a\u81ea\u52a8\u540c\u6b65\u5ba2\u6237 data \u6574\u5408\u6d3b\u52a8\u4ee5\u5b9e\u73b0\u7edf\u4e00\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u98de\u8f6e\uff1a<\/strong> \u901a\u8fc7\u63d0\u4f9b\u7edf\u4e00\u7684\u5ba2\u6237 data \u89c6\u56fe\u548c\u5b9e\u73b0\u8de8\u6e20\u9053\u7684\u4e2a\u6027\u5316\u4e92\u52a8\uff0c\u4e13\u6ce8\u4e8e\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\"><p>Artefact \u7b2c\u4e00\u65b9\u548c\u7b2c\u4e8c\u65b9 Data \u9886\u5bfc\u4eba Amit Erande \u8ba4\u4e3a\uff0c\u975e\u6346\u7ed1\u5f0f CDP \u9886\u57df\u4e5f\u5177\u6709\u660e\u663e\u7684\u4ef7\u503c\u548c\u5dee\u5f02\u5316\u3001,<i><span style=\"font-weight: 400;\">\u201c\u81ea CDP \u521b\u7acb\u4e4b\u521d\uff0c\u6211\u5c31\u52a0\u5165\u4e86 CDP \u7c7b\u522b\uff0c\u6211\u8ba4\u4e3a\u975e\u6346\u7ed1\u5f0f CDP \u662f\u54c1\u724c\u53ef\u7528 CDP \u9009\u9879\u7684\u81ea\u7136\u5ef6\u4f38\u3002\u968f\u7740\u529f\u80fd\u5f3a\u5927\u7684 cloud data \u4ed3\u5e93\u548c data \u6e56\uff08\u5982 Snowflake\u3001Databricks \u548c Bigquery\uff09\u7684\u51fa\u73b0\uff0c\u975e\u6346\u7ed1 CDP \u63d0\u4f9b\u4e86\u4e00\u79cd\u9ad8\u6548\u3001\u4e92\u8865\u7684\u624b\u6bb5\uff0c\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5ba2\u6237 data \u751f\u6001\u7cfb\u7edf\u7684\u4ef7\u503c\u3002\u201d<\/span><\/i><\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>\u53ef\u7ec4\u5408\u5ba2\u6237 Data \u5e73\u53f0\u7684\u65b0\u65f6\u4ee3\u662f data \u7ba1\u7406\u53d1\u5c55\u7684\u5173\u952e\u65f6\u523b\u3002\u968f\u7740\u4f01\u4e1a\u5728\u65e5\u76ca\u590d\u6742\u591a\u53d8\u7684\u73af\u5883\u4e2d\u6478\u722c\u6eda\u6253\uff0c\u53ef\u7ec4\u5408\u5f0f CDP \u6240\u63d0\u4f9b\u7684\u9002\u5e94\u6027\u548c\u654f\u6377\u6027\u6210\u4e3a\u8d8a\u6765\u8d8a\u6709\u5438\u5f15\u529b\u7684\u9009\u62e9\u3002\u5bf9\u4e8e\u67d0\u4e9b\u7ec4\u7ec7\u800c\u8a00\uff0c\u53ef\u7ec4\u5408\u5f0f CDP \u7684\u6a21\u5757\u7075\u6d3b\u6027\u662f\u91ca\u653e\u5ba2\u6237 data \u5168\u90e8\u6f5c\u529b\u7684\u5173\u952e\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6237Data\u5e73\u53f0\uff08\u7b80\u79f0CDP\uff09\u5728\u5e02\u573a\u4e0a\u6d41\u884c\u5df2\u6709\u4e00\u6bb5\u65f6\u95f4\uff0c\u4f46\u8be5\u54c1\u7c7b\u771f\u6b63\u5168\u9762\u6210\u719f\u662f\u57282016-2017\u5e74\u524d\u540e\u3002\u968f\u7740\u8fd9\u4e00\u54c1\u7c7b\u7684\u5f62\u6210\uff0c\u4e00\u4e9b CDP \u4f9b\u5e94\u5546\u4ece\u5176\u4ed6\u73b0\u6709\u4e1a\u52a1\u4ea7\u54c1\u6f14\u5316\u800c\u6765\uff0c\u53e6\u4e00\u4e9b\u5219\u4ece\u7eaf CDP \u8d77\u5bb6\uff0c\u751a\u81f3\u8425\u9500 cloud \u4e5f\u6ce8\u610f\u5230\u4e86\u8fd9\u4e00\u5feb\u901f\u5d1b\u8d77\u7684\u54c1\u7c7b\u3002\u5982\u4eca\uff0cCDP \u5df2\u6210\u4e3a Forrester \u548c Gartner \u8ba4\u53ef\u7684\u4e00\u4e2a\u6210\u719f\u7684\u5168\u7403\u7c7b\u522b\uff0c\u5e76\u62e5\u6709\u4e00\u4e2a\u7531\u89c2\u70b9\u548c\u80fd\u529b\u5404\u4e0d\u76f8\u540c\u7684\u4f9b\u5e94\u5546\u7ec4\u6210\u7684\u84ec\u52c3\u53d1\u5c55\u7684\u751f\u6001\u7cfb\u7edf\u3002.<\/p>","protected":false},"featured_media":86283,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-86085","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/86085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/86283"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=86085"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=86085"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=86085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}