{"id":862649,"date":"2025-08-13T17:49:43","date_gmt":"2025-08-13T16:49:43","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=862649"},"modified":"2025-09-09T17:31:47","modified_gmt":"2025-09-09T16:31:47","slug":"from-retail-cost-to-competitive-advantage-9-metrics-that-drive-loyalty","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/from-retail-cost-to-competitive-advantage-9-metrics-that-drive-loyalty\/","title":{"rendered":"\u4ece\u96f6\u552e\u6210\u672c\u5230\u7ade\u4e89\u4f18\u52bf\uff1a\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u7684 9 \u4e2a\u6307\u6807"},"content":{"rendered":"<p><strong>\u96f6\u552e\u5546\u5750\u62e5\u5ba2\u6237\u91d1\u77ffdata<\/strong>, \u4f46\u5f88\u591a\u65f6\u5019\uff0c\u5b83\u88ab\u5f53\u4f5c\u6210\u672c\u800c\u975e\u6218\u7565\u8d44\u4ea7\u3002\u5229\u7528\u5ba2\u6237 data \u6d1e\u5bdf\u529b\u7684\u96f6\u552e\u5546\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\uff1a<\/p>\n<ul>\n<li>\u9500\u552e\u589e\u957f\u4e2d\u7684 85%<\/li>\n<li>\u6bdb\u5229\u7387 25%<\/li>\n<\/ul>\n<p>\u79d8\u8bc0\u5728\u4e8e\u00a0<strong>\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf (CDE)\uff0c\u4e00\u4e2a\u53ef\u5c06\u96f6\u6563\u7684 data \u8f6c\u5316\u4e3a\u4fc3\u8fdb\u6536\u5165\u7684\u6d1e\u5bdf\u529b\u7684\u4e92\u8054\u7cfb\u7edf<\/strong>.<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>\u4ec0\u4e48\u662f\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\uff1f<\/b><\/h2>\n<p>CDE \u53ef\u4ee5\u6355\u6349\u3001\u8fde\u63a5\u548c\u6fc0\u6d3b\u6574\u4e2a\u4e1a\u52a1\u4e2d\u7684\u5ba2\u6237 data\uff0c\u5c06\u96f6\u6563\u7684 data \u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u6536\u5165\u9a71\u52a8\u578b\u6d1e\u5bdf\u529b\u3002.<\/p>\n<ol>\n<li><b>\u6355\u83b7<\/b>:\u4ece\u5728\u7ebf\u3001\u5e97\u5185\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u548c\u670d\u52a1\u4e92\u52a8\u7b49\u5404\u79cd\u6e20\u9053\u6536\u96c6\u5ba2\u6237 data\u3002.<\/li>\n<li><b>\u8fde\u63a5<\/b>:\u5c06 data \u7edf\u4e00\u4e3a\u5355\u4e00\u5ba2\u6237\u89c6\u56fe\uff0c\u4ee5\u5b9e\u73b0\u51c6\u786e\u7684\u6d1e\u5bdf\u529b\u548c\u4e2a\u6027\u5316\u3002.<\/li>\n<li><b>\u6fc0\u6d3b<\/b>:\u4f7f\u7528 data \u5f00\u5c55\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u63d0\u4f9b\u66f4\u667a\u80fd\u7684\u4f53\u9a8c\uff0c\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002.<\/li>\n<\/ol>\n<div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\">\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u901a\u8fc7\u5ba2\u6237 Data \u73af\u5883\u589e\u5f3a 9 \u9879\u5173\u952e\u96f6\u552e\u6307\u6807<\/h2>\n<p>\u5f3a\u5927\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf (CDE) \u53ef\u63a8\u52a8\u96f6\u552e\u4e1a\u5728\u4fc3\u8fdb\u589e\u957f\u3001\u5fe0\u8bda\u5ea6\u548c\u76c8\u5229\u80fd\u529b\u7684\u5404\u9879\u6307\u6807\u65b9\u9762\u53d6\u5f97\u53ef\u8861\u91cf\u7684\u6539\u5584\u3002\u5177\u6709\u53ef\u8861\u91cf\u5f71\u54cd\u7684 9 \u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\u5305\u62ec<\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>1.\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC)<\/b><\/h3>\n<\/div>\n<div class=\"fusion-text fusion-text-5\">\n<p><b>\u5b9a\u4e49<\/b>\u6bcf\u4e2a\u65b0\u5ba2\u6237\u7684\u8425\u9500\u548c\u9500\u552e\u8d39\u7528\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:CDE \u53ef\u5229\u7528\u73b0\u6709\u5ba2\u6237 data \u5b9e\u73b0\u7cbe\u786e\u7684 targeting \u548c\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u3002\u5b83\u53ef\u51cf\u5c11\u6d6a\u8d39\u652f\u51fa\uff0c\u5e76\u5c06 CAC \u524a\u51cf\u9ad8\u8fbe 50%\u3002.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862789 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg 900w\" alt=\"Infographic - Definition of the Customer Acquisition Cost\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>2.\u8d2d\u7269\u8f66\u653e\u5f03\u7387<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\u8d2d\u7269\u8f66\uff1a\u8d2d\u7269\u8005\u5c06\u5546\u54c1\u653e\u5165\u8d2d\u7269\u8f66\u540e\u79bb\u5f00\u7684\u767e\u5206\u6bd4\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:CDE \u5141\u8bb8\u8bc6\u522b\u8d2d\u7269\u8005\u3001\u7b80\u5316\u7ed3\u8d26\u548c\u4e2a\u6027\u5316\u53c2\u4e0e\uff0c\u4ee5\u6062\u590d\u88ab\u9057\u5f03\u7684\u8d2d\u7269\u8f66\u3002\u5e73\u5747\u5728\u7ebf\u8d2d\u7269\u8f66\u653e\u5f03\u7387\u4e3a 87.4%\u3002.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862788 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u8d2d\u7269\u8f66\u653e\u5f03\u7387\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg 900w\" alt=\"Infographic - Definition of the Cart Abandonment Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>3.\u8d2d\u7269\u8f66\u9644\u52a0\u8d39\u7387 (ATC)<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\uff1a\u81f3\u5c11\u6709\u4e00\u4ef6\u5546\u54c1\u88ab\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u7684\u4f1a\u8bdd\u6bd4\u4f8b\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:CDE \u5229\u7528\u5ba2\u6237\u884c\u4e3a\u548c\u504f\u597d\u6765\u5c55\u793a\u6700\u76f8\u5173\u7684\u4ea7\u54c1\uff0c\u4ece\u800c\u63d0\u9ad8\u4e2a\u6027\u5316\u7a0b\u5ea6\u5e76\u63a8\u52a8\u66f4\u591a\u7684\u8d2d\u7269\u884c\u4e3a\u3002.\u00a0<b>\u8fd9\u4e00\u4ea7\u54c1\u53d1\u73b0\u53ef\u4f7f ATC \u7684\u9500\u552e\u603b\u989d\u589e\u52a0 35%\u3002.<\/b><\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862787 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u6bd4\u7387\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg 900w\" alt=\"Infographic - Definition of the Add-to-Cart Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>4.\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\uff1a\u6bcf\u6b21\u4ea4\u6613\u7684\u5e73\u5747\u82b1\u8d39\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>CDE\uff1aCDE \u6839\u636e\u5ba2\u6237 data \u7684\u60c5\u51b5\uff0c\u901a\u8fc7\u4ea4\u53c9\u9500\u552e\u548c\u8ffd\u52a0\u9500\u552e\u4e2a\u6027\u5316\u63a8\u8350\u4ea7\u54c1\uff0c\u9f13\u52b1\u8d2d\u7269\u8005\u8d2d\u4e70\u66f4\u591a\u4ea7\u54c1\u5e76\u8fdb\u884c\u5347\u7ea7\u3002CDE \u53ef\u4ee5\u00a0<b>\u5f53\u5ba2\u6237\u53c2\u4e0e\u4e2a\u6027\u5316\u4ea7\u54c1\u63a8\u8350\u65f6\uff0cAOV \u6700\u591a\u53ef\u589e\u52a0 26%\u3002.<\/b><\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862786 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u5e73\u5747\u8ba2\u5355\u4ef7\u503c\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg 900w\" alt=\"Infographic - Definition of the Average Order Value\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>5.\u91cd\u590d\u8d2d\u4e70\u7387<br \/>\n<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\uff1a\u8d2d\u4e70\u4e00\u6b21\u4ee5\u4e0a\u7684\u987e\u5ba2\u6bd4\u4f8b\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:CDE \u5229\u7528\u5ba2\u6237\u884c\u4e3a\u548c\u65f6\u95f4\u89e6\u53d1\u4e2a\u6027\u5316\u8ddf\u8fdb\u3001\u4f18\u60e0\u548c\u5956\u52b1\uff0c\u4ece\u800c\u63a8\u52a8\u91cd\u590d\u8d2d\u4e70\u3002.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862781 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u91cd\u590d\u8d2d\u4e70\u7387\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg 900w\" alt=\"Infographic - Definition of the Repeat Purchase Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>6.\u5ba2\u6237\u6d41\u5931\u7387<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\uff1a\u505c\u6b62\u8d2d\u4e70\/\u53c2\u4e0e\u7684\u5ba2\u6237\u6bd4\u4f8b\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:CDE \u901a\u8fc7\u53d1\u73b0\u65e9\u671f\u8ff9\u8c61\uff08\u5982\u8d2d\u4e70\u9891\u7387\u964d\u4f4e\u6216\u8131\u79bb\uff09\u6765\u8bc6\u522b\u98ce\u9669\u5ba2\u6237\u3002\u7136\u540e\uff0c\u5b83\u53ef\u4ee5\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u56de\u9988\u548c\u5fe0\u8bda\u5ea6\u63d0\u793a\uff0c\u5728\u5ba2\u6237\u6d41\u5931\u4e4b\u524d\u7559\u4f4f\u4ed6\u4eec\u3002.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862782 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u5ba2\u6237\u6d41\u5931\u7387\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg 900w\" alt=\"Infographic - Definition of the Customer Churn Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<\/div>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>7.\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08CLV\uff09<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\u9884\u671f\u603b\u6536\u5165\uff1a\u5728\u6574\u4e2a\u5173\u7cfb\u4e2d\u9884\u671f\u4ece\u5ba2\u6237\u83b7\u5f97\u7684\u603b\u6536\u5165\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:\u7531 CDE \u9a71\u52a8\u7684\u4e2a\u6027\u5316\u7ec8\u8eab\u6d1e\u5bdf\u53ef\u5e26\u6765 49% \u66f4\u591a\u7684\u5229\u6da6\u548c 51% \u66f4\u9ad8\u7684\u7559\u5b58\u7387\u3002.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862783 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg 900w\" alt=\"Infographic - Definition of the Customer Lifetime Value\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>8.\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u53c2\u4e0e<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\uff1a\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6210\u5458\u7684\u6d3b\u52a8\u6c34\u5e73\uff08\u5151\u6362\u3001\u4f7f\u7528\u3001\u56de\u590d\uff09\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:CDE \u5229\u7528\u5ba2\u6237 data \u4e2a\u6027\u5316\u5956\u52b1\u3001\u4f18\u60e0\u548c\u4f53\u9a8c\uff0c\u4fdd\u6301\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u76f8\u5173\u6027\u548c\u5438\u5f15\u529b\u300271% \u7684\u6d88\u8d39\u8005\u671f\u5f85\u4e2a\u6027\u5316\u7684\u5fe0\u8bda\u5ea6\u4f53\u9a8c\u3002.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862784 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u5fe0\u8bda\u5ea6\u8ba1\u5212\u53c2\u4e0e\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg 900w\" alt=\"Infographic - Definition of the Loyalty Program Engagement\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>9.\u5faa\u73af\u7ecf\u6d4e\u670d\u52a1<br \/>\n<\/b><\/h3>\n<p><b>\u5b9a\u4e49<\/b>\u7ef4\u4fee\u3001\u7ffb\u65b0\u3001\u4ee5\u65e7\u6362\u65b0\u6216\u8f6c\u552e\u7b49\u6d3b\u52a8\u4e0e\u53ef\u6301\u7eed\u6027\u6302\u94a9\u3002.<\/p>\n<p><b>\u901a\u8fc7\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u6539\u8fdb<\/b>:CDE \u53ef\u4ee5\u786e\u5b9a\u6fc0\u52b1\u5bf9\u8c61\uff0c\u63d0\u4f9b\u4e2a\u6027\u5316\u6fc0\u52b1\uff0c\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u548c\u53ef\u6301\u7eed\u4ef7\u503c\u3002.\u00a0<b>64% \u7684\u5ba2\u6237\u8868\u793a\uff0c\u4ed6\u4eec\u4f1a\u5728\u7269\u54c1\u635f\u574f\u65f6\u8fdb\u884c\u7ef4\u4fee<\/b>, \u4f46\u8bb8\u591a\u4eba\u5374\u5f88\u96be\u627e\u5230\u76f8\u5173\u4fe1\u606f\uff0c\u800c\u8fd9\u6b63\u662f\u667a\u80fd\u96f6\u552e\u5546\u53ef\u4ee5\u901a\u8fc7 data \u7f29\u5c0f\u7684\u5dee\u8ddd--\u4f8b\u5982\uff0c2022-2023 \u5e74\uff0cCurrys \u5c31\u4ece\u6b64\u7c7b\u670d\u52a1\u4e2d\u83b7\u5f97\u4e86 6.76 \u4ebf\u82f1\u9551\u7684\u6536\u5165\u3002.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862785 lazyautosizes lazyloaded aligncenter\" title=\"\u4fe1\u606f\u56fe\u8868 - \u5faa\u73af\u7ecf\u6d4e\u670d\u52a1\u7684\u5b9a\u4e49\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg 900w\" alt=\"Infographic - Definition of the Circular Economy Services\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">\u7ed3\u8bba<\/h2>\n<p>\u5ba2\u6237 data \u4e0d\u662f\u6210\u672c\u3002\u5b83\u662f\u60a8\u6700\u672a\u5145\u5206\u5229\u7528\u7684\u8d44\u4ea7\u3002.<\/p>\n<p>\u672c\u62a5\u544a\u4e2d\u7684\u6bcf\u4e00\u9879\u6307\u6807\u90fd\u8868\u660e\u00a0<b>\u6295\u8d44\u4e8e\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff0c\u5e26\u6765\u771f\u6b63\u7684\u4e1a\u52a1\u5f71\u54cd<\/b>. .\u4ece\u5ba2\u6237\u83b7\u53d6\u548c\u8d2d\u7269\u8f66\u8f6c\u6362\u5230\u5ba2\u6237\u4fdd\u7559\u3001\u5fe0\u8bda\u5ea6\u548c\u7ec8\u8eab\u4ef7\u503c\uff0c\u5176\u56de\u62a5\u90fd\u662f\u660e\u786e\u4e14\u53ef\u8861\u91cf\u7684\u3002CDE \u53ef\u5e2e\u52a9\u96f6\u552e\u5546\u66f4\u5feb\u5730\u884c\u52a8\uff0c\u66f4\u660e\u667a\u5730\u9501\u5b9a\u76ee\u6807\uff0c\u5e76\u5efa\u7acb\u66f4\u7262\u56fa\u6301\u4e45\u7684\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<p><b>\u5ffd\u89c6\u8fd9\u4e00\u673a\u9047\u7684\u96f6\u552e\u5546\u5c06\u7ee7\u7eed\u82b1\u66f4\u591a\u7684\u94b1\u5f97\u5230\u66f4\u5c11\u7684\u4e1c\u897f<\/b>. .\u4ed6\u4eec\u5c06\u9519\u5931\u5c06\u6d1e\u5bdf\u529b\u8f6c\u5316\u4e3a\u884c\u52a8\u7684\u673a\u4f1a\uff0c\u5e76\u5c06\u7ee7\u7eed\u5931\u53bb\u672c\u53ef\u4ee5\u7559\u4f4f\u7684\u5ba2\u6237\u3002.<\/p>\n<p>\u8c01\u80fd\u628a\u5ba2\u6237 data \u4f5c\u4e3a\u6218\u7565\u4f18\u52bf\uff0c\u8c01\u5c31\u80fd\u83b7\u80dc\u3002.\u00a0<b>\u4ed6\u4eec\u5c06\u521b\u9020\u66f4\u4e30\u5bcc\u7684\u4f53\u9a8c\uff0c\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u5e26\u6765\u66f4\u591a\u4ef7\u503c<\/b>, \u5e76\u4e3a\u53ef\u6301\u7eed\u589e\u957f\u5960\u5b9a\u57fa\u7840\u3002\u4ed6\u4eec\u4f1a\u8ba9\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u53d8\u5f97\u6709\u610f\u4e49\uff0c\u5e76\u5c06 data \u8f6c\u5316\u4e3a\u7ade\u4e89\u4f18\u52bf\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u96f6\u552e\u5546\u5750\u62e5\u5ba2\u6237 data \u8fd9\u5ea7\u91d1\u77ff\uff0c\u4f46\u5f80\u5f80\u5c06\u5176\u89c6\u4e3a\u6210\u672c\u800c\u975e\u6218\u7565\u8d44\u4ea7\u3002\u5229\u7528\u5ba2\u6237 data \u6d1e\u5bdf\u529b\u7684\u96f6\u552e\u5546\u5728\u9500\u552e\u589e\u957f\u548c\u6bdb\u5229\u7387\u65b9\u9762\u5206\u522b\u6bd4\u7ade\u4e89\u5bf9\u624b\u9ad8\u51fa 85% \u548c 25%\u3002.<\/p>","protected":false},"featured_media":862790,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22052,22035],"blog-language":[2991],"class_list":["post-862649","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-retail","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/862649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/862790"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=862649"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=862649"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=862649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}