{"id":88414,"date":"2023-12-19T11:53:51","date_gmt":"2023-12-19T11:53:51","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=88414"},"modified":"2024-09-20T17:46:01","modified_gmt":"2024-09-20T16:46:01","slug":"three-trends-paving-the-way-for-the-future-of-marketing-mix-modeling","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/three-trends-paving-the-way-for-the-future-of-marketing-mix-modeling\/","title":{"rendered":"\u4e3a\u672a\u6765\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u94fa\u5e73\u9053\u8def\u7684\u4e09\u5927\u8d8b\u52bf"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/09\/speaker-alekssem-modified.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">Aleksandra Semenenko<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3b\u4efb Data \u79d1\u5b66\u4e0e\u8425\u9500\u6d4b\u91cf\u5168\u7403\u9886\u5bfc Artefact \u82f1\u56fd<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6865 - Data \u5496\u5561<\/p>\n<p>Data \u79d1\u5b66\u603b\u76d1\u517c Artefact \u8425\u9500\u6d4b\u91cf\u5168\u7403\u8d1f\u8d23\u4eba Aleksandra Semenenko \u6700\u8fd1\u4e0e Artefact Research Center \u8d1f\u8d23\u4eba Emmanuel Malherbe \u5750\u5728\u4e00\u8d77\uff0c\u8ba8\u8bba\u516c\u53f8\u4e00\u76f4\u5728\u5f00\u53d1\u7684 MMM \u6a21\u578b\u4ee5\u53ca\u5f53\u4eca\u5ba2\u6237\u51fa\u73b0\u7684\u8d8b\u52bf\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/ImndjSoWTWM?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u662f\u4e00\u4e2a\u9002\u65f6\u7684\u8bdd\u9898\u3002Artefact \u6700\u8fd1\u5728 MMM \u9886\u57df\u505a\u4e86\u54ea\u4e9b\u5de5\u4f5c\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u8fc7\u53bb\u7684\u4e09\u5e74\u91cc\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u5efa\u7acb\u6a21\u578b\uff0c\u5e2e\u52a9\u516c\u53f8\u548c\u5ba2\u6237\u4e86\u89e3\u5a92\u4f53\u3001\u5e7f\u544a\u4ee5\u53ca\u5176\u4ed6\u7c7b\u578b\u7684\u65b0\u578b\u6295\u8d44\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u5df2\u7ecf\u5f00\u53d1\u4e86\u591a\u4e2a\u6a21\u578b\uff0c\u5c1d\u8bd5\u4e86\u7b80\u5355\u7684\u56de\u5f52\u548c\u590d\u6742\u7684\u8d1d\u53f6\u65af\u7f51\u7edc\u3002\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u6fc0\u52a8\u4eba\u5fc3\u7684\u65f6\u523b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u60a8\u6700\u8fd1\u4ece\u5ba2\u6237\u90a3\u91cc\u770b\u5230\u4e86\u54ea\u4e9b\u4e0d\u540c\u7684\u8d8b\u52bf\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u76f8\u5f53\u5927\u7684\u5168\u7403\u8303\u56f4\u5185\uff0c\u6211\u4eec\u53d1\u73b0\u5ba2\u6237\u6709\u4e09\u5927\u8d8b\u52bf\u3002.<\/p>\n<\/div><ul style=\"--awb-iconcolor:#000000;--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u9996\u5148\u662f\u89e3\u51b3\u65b9\u6848\u7684\u5185\u7f6e\uff0c\u6362\u53e5\u8bdd\u8bf4\uff0c\u5c31\u662f\u5c06\u8fd9\u79cd\u6d4b\u91cf\u80fd\u529b\u5185\u7f6e\u4e8e\u4ee3\u7801\u672c\u8eab\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5176\u6b21\u662f\u54c1\u724c\u548c\u5ba2\u6237\u9700\u8981\u5feb\u901f\u83b7\u5f97\u7ed3\u679c\u3002\u54c1\u724c\u5e0c\u671b\u7ecf\u5e38\u5bf9\u5176\u6d4b\u91cf\u8fdb\u884c\u8fed\u4ee3\uff0c\u5e76\u7acb\u5373\u4e86\u89e3\u5176\u6d3b\u52a8\u7684\u76f4\u63a5\u53cd\u5e94\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7b2c\u4e09\u4e2a\u8d8b\u52bf\u662f\u91c7\u7528\u7aef\u5230\u7aef\u65b9\u6cd5\u3002\u628a\u81ea\u5df1\u60f3\u8c61\u6210\u5ba2\u6237\uff1b\u6218\u7565\u51b3\u7b56\u7531\u4e00\u7ec4\u56e2\u961f\u505a\u51fa\uff0c\u800c\u8fd0\u8425\u56e2\u961f\u5219\u5728\u73b0\u573a\u5de5\u4f5c\uff0c\u63a5\u6536\u5b9e\u65f6\u4e1a\u52a1\u4fe1\u53f7\u3002\u7f29\u5c0f\u8fd9\u4e24\u65b9\u9762\u7684\u5dee\u8ddd\u662f\u4e00\u9879\u6311\u6218\uff0c\u76ee\u7684\u662f\u5728\u4e0d\u4e22\u5931\u91cd\u8981\u4fe1\u606f\u6216\u6d1e\u5bdf\u529b\u7684\u60c5\u51b5\u4e0b\uff0c\u5b9e\u73b0\u65e0\u7f1d\u7684\u7aef\u5230\u7aef\u6d41\u7a0b\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7b2c\u4e00\u4e2a\u8d8b\u52bf\u662f\u5728\u4f01\u4e1a\u5185\u90e8\u5b9e\u73b0 MMM\uff0cArtefact \u5982\u4f55\u652f\u6301\u4ed6\u4eec\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728 Artefact\uff0c\u6211\u4eec\u901a\u8fc7\u5185\u90e8\u5316\u7684\u65b9\u6cd5\u6765\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u8fd9\u5bf9\u4e8e\u4e00\u5bb6\u54a8\u8be2\u516c\u53f8\u6765\u8bf4\u4f3c\u4e4e\u6709\u6096\u5e38\u7406\uff0c\u4f46\u5b83\u4e0e\u6211\u4eec\u534f\u52a9\u5ba2\u6237\u5728\u5176\u7ec4\u7ec7\u5185\u5efa\u7acb\u8fd9\u79cd\u80fd\u529b\u7684\u65b9\u5f0f\u4e0d\u8c0b\u800c\u5408\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u7684\u5f88\u591a\u5ba2\u6237\u90fd\u5e0c\u671b\u5c06 MMM \u5185\u90e8\u5316\uff0c\u4f46\u4ed6\u4eec\u9700\u8981\u5e2e\u52a9\u624d\u80fd\u8fc8\u51fa\u7b2c\u4e00\u6b65\u3002\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u662f\u4e0e\u4e1a\u52a1\u56e2\u961f\u5408\u4f5c\uff0c\u627e\u51fa\u771f\u6b63\u7684\u5b66\u4e60\u8bae\u7a0b\uff1a\u5ba2\u6237\u60f3\u4ece\u4ed6\u4eec\u7684\u8425\u9500\u6216\u9500\u552e\u6d3b\u52a8\u4e2d\u5b66\u5230\u4ec0\u4e48\uff1f\u8fd9\u662f\u7b2c\u4e00\u6b65\u3002\u4f5c\u4e3a\u7b2c\u4e8c\u6b65\uff0c\u6211\u4eec\u5f00\u53d1\u4e86\u81ea\u5df1\u7684\u6a21\u578b\u5373\u670d\u52a1\uff08model-as-a-service\uff09\uff0c\u6211\u4eec\u5c06\u628a\u5b83\u653e\u5728\u4e0d\u540c\u7684\u5e73\u53f0\u4e0a\uff0c\u63d0\u4f9b\u7ed9\u6211\u4eec\u7684\u5ba2\u6237\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u7684\u6280\u672f\u56e2\u961f\u4e0e\u5ba2\u6237\u643a\u624b\u5408\u4f5c\uff0c\u5b9e\u65bd\u6211\u4eec\u7684 IP\uff0c\u4f7f\u4ed6\u4eec\u7684\u56e2\u961f\u8ddf\u4e0a\u65f6\u4ee3\u7684\u6b65\u4f10\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4f1a\u8ba9\u5ba2\u6237\u81ea\u5df1\u7ee7\u7eed\u4ed6\u4eec\u7684 MM \u4e4b\u65c5\uff0c\u4f46\u5982\u679c\u4ed6\u4eec\u9700\u8981\u989d\u5916\u652f\u6301\uff0c\u6211\u4eec\u5f53\u7136\u4f1a\u63d0\u4f9b\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u7684\u7406\u5ff5\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7b2c\u4e8c\u4e2a\u8d8b\u52bf\u662f\u5ba2\u6237\u9700\u8981\u66f4\u5feb\u7684\u7ed3\u679c\u548c\u6d1e\u5bdf\u529b\u3002Artefact \u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5ba2\u6237\u9700\u8981\u7684\u80fd\u529b\u4e3b\u8981\u6709\u4e24\u7c7b\uff1a\u7b2c\u4e00\u7c7b\u662f\u5b9e\u7528\u6027\u7684\uff1a\u5229\u7528\u53ef\u7528\u7684 data \u5feb\u901f\u83b7\u5f97\u7ed3\u679c\u5e76\u5feb\u901f\u8fed\u4ee3\u3002\u7b2c\u4e8c\u79cd\u662f\u7b2c\u4e00\u79cd\u7684\u5ef6\u4f38\uff0c\u6d89\u53ca\u521b\u65b0\u7684\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\uff0c\u6211\u4eec\u62e5\u6709\u8d1d\u53f6\u65af\u7f51\u7edc\uff0c\u4e5f\u53ef\u4ee5\u4e0e GenAI \u7ed3\u5408\uff0c\u63d0\u9ad8\u56e2\u961f\u6548\u7387\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e3a\u4e86\u5feb\u901f\u5b9e\u73b0\u7b2c\u4e00\u4e2a\u6295\u8d44\u56de\u62a5\u7387\uff0c\u6211\u4eec\u5f00\u53d1\u4e86\u4e00\u79cd\u4e0e\u5ba2\u6237\u5408\u4f5c\u7684\u65b9\u5f0f\uff0c\u5728\u4e00\u5f00\u59cb\u5c31\u5b9e\u65bd\u7b2c\u4e00\u79cd\u5b9e\u7528\u65b9\u6cd5\uff0c\u8fd9\u6837\u6211\u4eec\u5c31\u80fd\u8ba9\u56e2\u961f\u5feb\u901f\u83b7\u5f97\u6d1e\u5bdf\u529b\uff0c\u7136\u540e\u6211\u4eec\u7ee7\u7eed\u8fed\u4ee3\uff0c\u5728\u8fd9\u91cc\uff0c\u5185\u5d4c\u5f0f\u670d\u52a1\u771f\u7684\u5f88\u6709\u5e2e\u52a9\uff0c\u56e0\u4e3a\u8fd9\u6837\u6211\u4eec\u5c31\u80fd\u5feb\u901f\u8bbf\u95ee\u6240\u6709\u7684\u6280\u672f\u5806\u6808\uff1b\u6211\u4eec\u80fd\u5feb\u901f\u8bbf\u95ee data\uff0c\u6211\u4eec\u53ef\u4ee5\u5728\u6a21\u578b\u66f4\u65b0\u3001\u7ed3\u679c\u66f4\u65b0\u548c\u4e1a\u52a1\u5b9e\u65bd\u4e4b\u95f4\u5feb\u901f\u5efa\u7acb\u8054\u7cfb\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8fd9\u6837\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u53ef\u4ee5\u5feb\u901f\u83b7\u5f97\u6210\u679c\uff0c\u4ed6\u4eec\u4ecd\u7136\u62e5\u6709\u81ea\u5df1\u7684\u5185\u90e8\u80fd\u529b\uff0c\u800c\u6211\u4eec\u5219\u6709\u65f6\u95f4\u80fd\u529b\u3001\u4eba\u5458\u914d\u5907\u548c\u9884\u7b97\u6765\u5b9e\u65bd\u6211\u4eec\u73b0\u5728\u53ef\u4ee5\u5229\u7528 GenAI \u5b9e\u73b0\u7684\u4f1f\u5927\u521b\u65b0\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Artefact \u7684\u7aef\u5230\u7aef\u65b9\u6cd5\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u52aa\u529b\u8282\u7701\u65f6\u95f4\uff0c\u627e\u51fa\u6700\u4f73\u6a21\u5f0f\uff0c\u56e0\u4e3a\u6211\u4eec\u5df2\u7ecf\u5c1d\u8bd5\u8fc7\u5f88\u591a\u6b21\uff0c\u6216\u591a\u6216\u5c11\u77e5\u9053\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\uff0c\u6240\u4ee5\u5728\u5e38\u89c4\u9879\u76ee\u65f6\u95f4\u8868\u5185\uff0c\u5c06\u6218\u7565\u4e0e\u8fd0\u8425\u8054\u7cfb\u8d77\u6765\uff0c\u6211\u4eec\u9700\u8981\u65f6\u95f4\u4e0e\u4eba\u4eec\u4ea4\u8c08\uff0c\u6211\u4eec\u9700\u8981\u5c06\u5168\u7403\u5b66\u4e60\u8bae\u7a0b\u4e0e\u672c\u5730\u5b66\u4e60\u8bae\u7a0b\u7edf\u4e00\u8d77\u6765\uff0c\u5e76\u91c7\u53d6\u8fd9\u6837\u6216\u90a3\u6837\u7684\u65b9\u6cd5\u3002\u5269\u4e0b\u7684\u65f6\u95f4\uff0c\u6211\u4eec\u4f1a\u4e0e\u4f01\u4e1a\u4e00\u8d77\uff0c\u786e\u4fdd\u6211\u4eec\u7684 MMM \u6240\u63d0\u4f9b\u7684\u7ed3\u679c\u4e0e\u5ba2\u6237\u6240\u505a\u7684\u5176\u4ed6\u7814\u7a76\u76f8\u4e00\u81f4\uff0c\u65e0\u8bba\u662f AB \u6d4b\u8bd5\u8fd8\u662f\u5176\u4ed6 MMM\uff0c\u6211\u4eec\u90fd\u4f1a\u5c06\u5176\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u5c06\u6240\u6709\u7684\u89c1\u89e3\u6c47\u96c6\u5728\u4e00\u8d77\uff0c\u8fd9\u66f4\u50cf\u662f\u4e00\u79cd\u5206\u6790\u548c\u54a8\u8be2\u89d2\u8272\uff0c\u800c\u4e0d\u662f\u627e\u6765\u4e00\u7fa4 data \u79d1\u5b66\u5bb6\uff0c\u4ece\u5934\u5f00\u59cb\u6784\u5efa\u4eba\u5de5\u667a\u80fd\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u60a8\u80fd\u5426\u4e3e\u4e00\u4e2a\u5177\u4f53\u7684\u4f8b\u5b50\u6765\u8bf4\u660e MMM \u5bf9\u7ec4\u7ec7\u7684\u5f71\u54cd\uff1f\u4eba\u5de5\u667a\u80fd\u5728\u5176\u4e2d\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u7ed9\u5927\u5bb6\u4e3e\u4e00\u4e2a\u628a\u516c\u53f8\u7684\u4e1a\u52a1\u90e8\u95e8\u548c\u6218\u7565\u90e8\u95e8\u4ee5\u53ca\u51b3\u7b56\u90e8\u95e8\u8054\u7cfb\u8d77\u6765\u7684\u4f8b\u5b50\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u6709\u4e00\u4e2a\u5ba2\u6237--\u62b1\u6b49\uff0c\u6ca1\u6709\u540d\u5b57\uff01- \u8fd9\u4f4d\u5ba2\u6237\u5728\u4ed6\u4eec\u7684\u6d4b\u91cf\u4e4b\u65c5\u4e2d\u8d70\u5f97\u5f88\u8fdc\u3002\u4ed6\u4eec\u5728\u5168\u7403\u548c\u5730\u65b9\u5c42\u9762\u4e0a\u8fdb\u884c\u4e86\u5927\u91cf\u7814\u7a76\u3001AB \u6d4b\u8bd5\u548c\u8425\u9500\u7ec4\u5408\u6a21\u578b\u3002\u8be5\u7ec4\u7ec7\u7684\u53e6\u4e00\u4e2a\u4eba\u9080\u8bf7 Artefact \u8fdb\u884c\u4e00\u9879\u8303\u56f4\u7565\u6709\u4e0d\u540c\u7684\u7814\u7a76\u3002\u5f53\u6211\u4eec\u5230\u8fbe\u65f6\uff0c\u6211\u4eec\u53d1\u73b0\u8fc7\u53bb\u5728\u51e0\u4e4e\u76f8\u540c\u6216\u76f8\u90bb\u7684\u8303\u56f4\u5185\u505a\u8fc7\u5f88\u591a\u7814\u7a76\uff0c\u6211\u4eec\u53d1\u73b0\u91cd\u590d\u4f7f\u7528\u6240\u6709\u8fd9\u4e9b\u6d1e\u5bdf\u529b\u6709\u5f88\u5927\u4ef7\u503c\uff0c\u56e0\u4e3a\u5176\u4e2d\u4e00\u4e9b\u6d1e\u5bdf\u529b\u975e\u5e38\u5177\u6709\u6218\u7565\u610f\u4e49\uff0c\u63cf\u7ed8\u4e86\u516c\u53f8\u7684\u53d1\u5c55\u9053\u8def\uff0c\u800c\u53e6\u4e00\u9879\u6d1e\u5bdf\u529b\u5219\u975e\u5e38\u5177\u6709\u64cd\u4f5c\u6027\uff0c\u6765\u81ea AB \u6d4b\u8bd5\uff0c\u5c1d\u8bd5\u4e86\u5f88\u591a\u4e0d\u540c\u7684\u521b\u65b0\u3002\u6211\u4eec\u771f\u7684\u5f88\u60f3\u628a\u8fd9\u4e9b\u89c1\u89e3\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u5411\u4f01\u4e1a\u5c55\u793a\u4e00\u4e2a\u524d\u6240\u672a\u6709\u7684\u6574\u4f53\u753b\u9762\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u7531\u4e8e\u6211\u4eec\u7684\u6a21\u578b\u548c MMM \u65b9\u6cd5\u57fa\u4e8e\u8d1d\u53f6\u65af\u65b9\u6cd5\uff0c\u53ef\u4ee5\u4ece\u5ba2\u6237\u7684\u4e1a\u52a1\u80cc\u666f\u4e2d\u5b66\u4e60\uff0c\u56e0\u6b64\u6211\u4eec\u53d6\u5f97\u4e86\u6210\u529f\uff0c\u6211\u4eec\u6a21\u578b\u7684\u7b2c\u4e00\u4e2a\u589e\u503c\u70b9\u662f \u201c\u8fd9\u91cc\u662f\u8fd9\u4e2a\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8fd9\u91cc\u662f\u90a3\u4e2a\u7684\u6295\u8d44\u56de\u62a5\u7387\u201d\uff0c\u4f46\u7b2c\u4e8c\u4e2a\u589e\u503c\u70b9\u662f\u5229\u7528\u4eba\u5de5\u667a\u80fd\u771f\u6b63\u7edf\u4e00\u4e86\u4ece\u8fd0\u8425\u5230\u6218\u7565\u7684\u6574\u4e2a\u4e1a\u52a1\u4ef7\u503c\u94fe\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u56e0\u6b64\uff0c\u5728\u60a8\u7684\u6a21\u5f0f\u4e2d\uff0c\u60a8\u4e0d\u4ec5\u5c06\u4e1a\u52a1\u6d1e\u5bdf\u529b\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u8fd8\u5c06\u56e2\u961f\u548c\u4eba\u5458\u7ed3\u5408\u5728\u4e00\u8d77\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6ca1\u9519\uff0c\u4f46\u6709\u65f6\u4e5f\u4f1a\u9047\u5230\u6311\u6218\uff0c\u56e0\u4e3a\u6709\u4e0d\u540c\u7684\u56e2\u961f\u5728\u8fdb\u884c\u6d4b\u91cf\u548c AB \u6d4b\u8bd5\uff0c\u5e76\u5c06\u5176\u5f15\u5165\u4e1a\u52a1\u4e2d\u3002\u6211\u4eec\u80fd\u591f\u521b\u5efa\u4e00\u4e2a\u6bcf\u4e2a\u4eba\u90fd\u80fd\u5171\u4eab\u7684\u6545\u4e8b\uff0c\u8fd9\u786e\u5b9e\u6709\u52a9\u4e8e\u52a0\u5feb\u4e1a\u52a1\u53d1\u5c55\uff0c\u800c\u4e0d\u5fc5\u5904\u7406\u8fd9\u91cc\u6216\u90a3\u91cc\u7684\u5c0f\u77db\u76fe\u3002\u5f53\u4f60\u5bf9\u8fc7\u53bb\u51e0\u5e74\u6536\u96c6\u5230\u7684\u6240\u6709\u6d1e\u5bdf\u529b\u6709\u4e00\u4e2a\u6574\u4f53\u7684\u8ba4\u8bc6\u65f6\uff0c\u5c31\u80fd\u771f\u6b63\u89e3\u51b3\u8fd0\u8425\u6c9f\u901a\u7684\u95ee\u9898\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5bf9\u4e8e\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u7684\u672a\u6765\uff0c\u60a8\u6709\u4ec0\u4e48\u60f3\u8bf4\u7684\u5417\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u53ef\u4ee5\u544a\u8bc9\u4f60\u4e00\u4ef6\u4e8b\uff1a\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u5c06\u7ee7\u7eed\u5b58\u5728\u3002\u4f01\u4e1a\u5e0c\u671b\u770b\u5230\u81ea\u5df1\u884c\u52a8\u7684\u7ed3\u679c\u3002\u4f01\u4e1a\u6b63\u5728\u91c7\u53d6\u5927\u91cf\u4e3e\u63aa\uff0c\u91cd\u7ec4\u5176 data \u6e56\u548c data \u7684\u5185\u90e8\u6d88\u8d39\u65b9\u5f0f\u3002\u4f01\u4e1a\u5bf9 data governance \u975e\u5e38\u91cd\u89c6\u3002\u6211\u8ba4\u4e3a\uff0c\u672a\u6765\u7684\u5173\u952e\u5728\u4e8e\u6548\u7387\uff1a\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u5fc5\u987b\u53d8\u5f97\u66f4\u5feb\u3001\u66f4\u4e25\u8c28\u3001\u66f4\u6613\u4e8e\u5411\u4e1a\u52a1\u5229\u76ca\u76f8\u5173\u8005\u89e3\u91ca\uff0c\u4e5f\u66f4\u4fbf\u4e8e\u4e1a\u52a1\u5206\u6790\u5e08\u4f7f\u7528\u3002GenAI \u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u5ba2\u6237\u67e5\u8be2 MMM \u7ed3\u679c\u5e76\u81ea\u884c\u6784\u5efa reports\uff0c\u800c\u4e0d\u4e00\u5b9a\u9700\u8981\u5f88\u591a\u6280\u672f\u6280\u80fd\uff0c\u6240\u4ee5\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u80af\u5b9a\u4e0d\u4f1a\u6d88\u5931\uff1a\u5b83\u5c06\u7ee7\u7eed\u5b58\u5728\u5e76\u4e0d\u65ad\u53d1\u5c55\uff0c\u53d8\u5f97\u66f4\u9ad8\u6548\u3001\u66f4\u6613\u4e8e\u8bbf\u95ee\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\" style=\"--awb-text-color:var(--awb-color5);\"><p>\u8bbf\u95ee thebridge.artefact.com\uff0c\u8fd9\u662f\u4e00\u4e2a\u901a\u8fc7\u89c6\u9891\u548c\u64ad\u5ba2\u5b9e\u73b0 data \u548c\u4eba\u5de5\u667a\u80fd\u77e5\u8bc6\u6c11\u4e3b\u5316\u7684\u5a92\u4f53\u5e73\u53f0\u3002.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/thebridge.artefact.com\/\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">thebridge.artefact.com<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">thebridge.artefact.com<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Data Science \u603b\u76d1\u517c Artefact \u5e02\u573a\u8425\u9500\u8861\u91cf\u5168\u7403\u8d1f\u8d23\u4eba \u4e9a\u5386\u5c71\u5fb7\u62c9\u00b7\u585e\u6885\u5e74\u79d1\uff08Aleksandra Semenenko\uff09\uff0c \u8fd1\u65e5\u4e0eArtefact\u65d7\u4e0bResearch Center\u90e8\u95e8\u8d1f\u8d23\u4eba\u57c3\u9a6c\u7ebd\u57c3\u5c14\u00b7\u9a6c\u52d2\u8d1d\uff08Emmanuel Malherbe\uff09\u8fdb\u884c\u4e86\u6df1\u5165\u4ea4\u6d41\uff0c\u5171\u540c\u63a2\u8ba8\u4e86\u8be5\u516c\u53f8\u6b63\u5728\u5f00\u53d1\u7684MMM\u6a21\u578b\u4ee5\u53ca\u5f53\u524d\u5ba2\u6237\u7fa4\u4f53\u4e2d\u6d8c\u73b0\u7684\u65b0\u8d8b\u52bf\u3002.<\/p>","protected":false},"featured_media":88420,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-88414","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/88414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/88420"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=88414"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=88414"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=88414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}