{"id":88418,"date":"2023-12-19T11:59:37","date_gmt":"2023-12-19T11:59:37","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=88418"},"modified":"2024-09-20T17:46:01","modified_gmt":"2024-09-20T16:46:01","slug":"pushing-the-boundaries-of-experimentation-and-measurement-with-innovative-new-modeling-techniques","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/pushing-the-boundaries-of-experimentation-and-measurement-with-innovative-new-modeling-techniques\/","title":{"rendered":"\u4ee5\u521b\u65b0\u7684\u65b0\u5efa\u6a21\u6280\u672f\u63a8\u52a8\u5b9e\u9a8c\u548c\u6d4b\u91cf\u7684\u53d1\u5c55"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Siddharth-Mohan-300x300.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u897f\u8fbe\u65af-\u83ab\u6c49<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Data \u79d1\u5b66\u603b\u76d1\u517c Artefact \u56e0\u679c\u4eba\u5de5\u667a\u80fd\u7814\u7a76\u548c\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u5168\u7403\u8d1f\u8d23\u4eba<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6865 - Data \u5496\u5561<\/p>\n<p>\u6700\u8fd1\uff0cArtefact \u7684 Research Center \u4e3b\u7ba1 Emmanuel Malherbe \u4e0e Data \u79d1\u5b66\u603b\u76d1\u517c Artefact \u56e0\u679c\u4eba\u5de5\u667a\u80fd\u7814\u7a76\u4e0e\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u5168\u7403\u8d1f\u8d23\u4eba Sid Mohan \u4f1a\u6664\uff0c\u5171\u540c\u63a2\u8ba8\u4e86\u8425\u9500\u6d4b\u91cf\u95ee\u9898\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/Xxge3IkPsXg?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8425\u9500\u6d4b\u8bc4\u9886\u57df\u6709\u8bb8\u591a\u4e0d\u65ad\u53d8\u5316\u7684\u56e0\u7d20\u3002\u60a8\u80fd\u91cd\u70b9\u4ecb\u7ecd\u4e00\u4e0b\u54ea\u4e9b\u521b\u65b0\u5c06\u5728\u672a\u6765\u63a8\u52a8\u8425\u9500\u6d4b\u91cf\u7684\u53d1\u5c55\u5417\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u6211\u4eec\u7684\u8861\u91cf\u6846\u67b6\u4e2d\uff0c\u6211\u4eec\u6709\u4e09\u79cd\u65b9\u6cd5\uff1a\u5f52\u56e0\u3001\u589e\u91cf\u6d4b\u8bd5\u548c MMM\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u76ee\u524d\u90fd\u9762\u4e34\u7740\u963b\u788d\u65e0\u7f1d\u534f\u4f5c\u7684\u5236\u7ea6\u56e0\u7d20\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4f8b\u5982\uff0c\u5f52\u56e0\u6a21\u578b\u9700\u8981\u7eb3\u5165\u4e0e\u57fa\u7ebf\u6709\u5173\u7684\u5236\u7ea6\u56e0\u7d20\uff0c\u8fd9\u662f\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u603b\u4f53\u5f71\u54cd\u7684\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u540c\u65f6\uff0c\u589e\u91cf\u6d4b\u8bd5\u5f80\u5f80\u53d7\u5230\u4e3b\u8981\u6280\u672f\u5e73\u53f0\u7684\u4e25\u683c\u63a7\u5236\u3002\u6267\u884c\u8fd9\u4e9b\u6d4b\u8bd5\u5f80\u5f80\u9700\u8981\u5927\u91cf\u7684\u5a92\u4f53\u652f\u51fa\uff0c\u800c\u4e14\u901a\u5e38\u4ec5\u9650\u4e8e\u4ed8\u8d39\u6570\u5b57\u5a92\u4f53\u3002\u8fd9\u5c31\u9700\u8981\u91c7\u7528\u8d1d\u53f6\u65af\u56e0\u679c\u63a8\u7406\u548c\u6f5c\u5728\u7ed3\u679c\u6846\u67b6\u7b49\u5148\u8fdb\u6280\u672f\uff1b\u8fd9\u4e9b\u65b9\u6cd5\u7531\u4e9a\u9a6c\u900a\u79d1\u5b66\u7814\u7a76\u9662\u548c\u5fae\u8f6f\u7814\u7a76\u9662\u7b49\u5b9e\u4f53\u9996\u521b\u5e76\u5f00\u6e90\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u800c\u5728 MMM \u9886\u57df\uff0c\u5229\u7528\u56e0\u679c\u6a21\u578b\u7684\u6700\u65b0\u8fdb\u5c55\u6709\u4e86\u53ef\u9760\u7684\u673a\u4f1a\uff0c\u8fd9\u4e5f\u8981\u5f52\u529f\u4e8e\u4e9a\u9a6c\u900a\u79d1\u5b66\u516c\u53f8\u7684\u5f00\u62d3\u6027\u5de5\u4f5c\uff0c\u5b83\u7684\u7a81\u7834\u6027\u521b\u65b0\u786e\u5b9e\u662f\u5f00\u6e90\u7684\uff0c\u53ef\u4f9b data \u79d1\u5b66\u754c\u5229\u7528\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u90a3\u4e48\uff0c\u8fd9\u4e9b\u5148\u8fdb\u7684\u65b9\u6cd5\u662f\u5982\u4f55\u5e94\u5bf9\u4f20\u7edf\u6a21\u5f0f\u6240\u9762\u4e34\u7684\u6311\u6218\u7684\u5462\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u76ee\u524d\u7684\u65b9\u6cd5\u5728 MMM \u6846\u67b6\u5185\u63d0\u4f9b\u4e86\u5bf9\u8425\u9500\u6d3b\u52a8\u66f4\u7ec6\u81f4\u5165\u5fae\u7684\u7406\u89e3\u3002\u4f46\u662f\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u65e0\u6cd5\u6df1\u5165\u5230\u8425\u9500\u4eba\u5458\u6839\u636e\u5177\u4f53\u4e1a\u52a1\u9700\u6c42\u8fc5\u901f\u91c7\u53d6\u6709\u9488\u5bf9\u6027\u884c\u52a8\u6240\u9700\u7684\u7c92\u5ea6\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u5206\u5c42\u8d1d\u53f6\u65af\u6a21\u578b\u4ee5\u53ca\u66f4\u91cd\u8981\u7684\u7ed3\u6784\u5316\u56e0\u679c\u6a21\u578b\u7684\u5f00\u53d1\u5f97\u5230\u4e86\u8fc5\u731b\u53d1\u5c55\uff0c\u8fd9\u4e9b\u6a21\u578b\u53ef\u4ee5\u63d0\u4f9b\u66f4\u7cbe\u7ec6\u7684\u89c6\u89d2\uff0c\u5e76\u66f4\u9891\u7e41\u5730\u6267\u884c MMM\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8bf4\u5230\u56e0\u679c\u5173\u7cfb\uff0c\u4eba\u4eec\u4f3c\u4e4e\u66f4\u503e\u5411\u4e8e\u7406\u89e3 data \u80cc\u540e\u7684 \u201c\u539f\u56e0\u201d\u3002\u60a8\u80fd\u544a\u8bc9\u6211\u4eec\u66f4\u591a\u8fd9\u65b9\u9762\u7684\u4fe1\u606f\u5417\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u81ea 2021 \u5e74\u4ee5\u6765\uff0c\u4eba\u5de5\u667a\u80fd\u53d1\u751f\u4e86\u4e00\u573a\u56e0\u679c\u9769\u547d\u3002\u4ee5\u5fae\u8f6f\u7814\u7a76\u9662\uff08Microsoft Research\uff09\u548c\u4e9a\u9a6c\u900a\u79d1\u5b66\u516c\u53f8\uff08Amazon Science\uff09\u4e3a\u9996\u7684\u516c\u53f8\u73b0\u5728\u6b63\u5728\u5f3a\u8c03\u7406\u89e3data\u80cc\u540e\u7684 \u201c\u4e3a\u4ec0\u4e48\u201d\uff0c\u8d85\u8d8a\u4e86\u4f20\u7edf\u4e0a\u5bf9 \u201c\u662f\u4ec0\u4e48 \u201d\u7684\u5173\u6ce8\u3002\u7ed3\u6784\u5316\u56e0\u679c\u6a21\u578b\u7684\u5f00\u6e90\u89e3\u51b3\u65b9\u6848\u4f7f\u4f01\u4e1a\u80fd\u591f\u5728\u5e76\u53d1\u548c\u6df7\u6742\u4e8b\u4ef6\u7684\u5927\u80cc\u666f\u4e0b\u4f30\u8ba1\u5355\u4e00\u4e8b\u4ef6\u7684\u5f71\u54cd\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5728\u516c\u53f8\u5185\u90e8\u57f9\u517b\u521b\u65b0\u6587\u5316\u81f3\u5173\u91cd\u8981\u3002\u60a8\u5982\u4f55\u5efa\u8bae\u4f01\u4e1a\u521b\u9020\u548c\u6fc0\u52b1\u5b9e\u9a8c\u4e0e\u521b\u65b0\uff1f<\/h2><\/div><ul style=\"--awb-iconcolor:#000000;--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u9f13\u8d77\u52c7\u6c14\uff0c\u5f00\u59cb\u63d0\u51fa\u91cd\u8981\u7684\u95ee\u9898\u3002.<\/strong> \u5236\u5b9a\u5b66\u4e60\u8bae\u7a0b\uff0c\u627e\u51fa\u5f53\u524d\u6d4b\u91cf\u65b9\u6cd5\u65e0\u6cd5\u56de\u7b54\u7684\u95ee\u9898\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4e0e data \u79d1\u5b66\u56e2\u961f\u5408\u4f5c\uff0c\u786e\u5b9a\u548c\u5047\u8bbe<\/strong> \u4ece\u56de\u7b54\u8fd9\u4e9b\u5173\u952e\u95ee\u9898\u4e2d\u83b7\u5f97\u7684\u9884\u671f\u6536\u76ca\u548c\u9644\u52a0\u503c\u3002\u4f8b\u5982\uff0c\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u521b\u610f\u5f62\u5f0f\u80fd\u5e26\u6765\u6700\u4f73\u56de\u62a5\uff0c\u6216\u8005\u54ea\u4e9b\u5730\u57df\u5e94\u6210\u4e3a\u6211\u7684\u4f4e\u6f0f\u6597\u8425\u9500\u6d3b\u52a8\u7684\u91cd\u70b9\uff0c\u662f\u5426\u66f4\u6709\u76ca\u5904\uff1f<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6d4b\u8bd5\u65b0\u65b9\u6cd5<\/strong> \u5728\u53d7\u63a7\u73af\u5883\u4e2d\uff0c\u5c06\u603b\u4f53\u7ed3\u679c\u4e0e\u73b0\u6709\u89e3\u51b3\u65b9\u6848\u8fdb\u884c\u6bd4\u8f83\uff0c\u4ee5\u786e\u4fdd\u4e1a\u52a1\u903b\u8f91\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6709\u4e00\u4e2a\u57fa\u4e8e\u56e0\u679c\u6a21\u578b\u7684\u66f4\u7cbe\u7ec6\u7684 MMM\uff0c\u5176\u7ed3\u679c\u662f\u5426\u4e0e\u5df2\u5728\u4f7f\u7528\u7684\u7ecf\u5178\u6e20\u9053\u7ea7 MMM \u4fdd\u6301\u4e00\u81f4\uff0c\u8fd8\u662f\u7ed3\u679c\u5b8c\u5168\u77db\u76fe\uff1f<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5766\u7136\u9762\u5bf9\u5931\u8d25\u3002.<\/strong> \u4e0e\u5176\u4ed6\u4eba\u5de5\u667a\u80fd\u9886\u57df\u4e00\u6837\uff0c\u8425\u9500\u6d4b\u91cf\u9886\u57df\u7684\u53d1\u5c55\u6b65\u4f10\u4e5f\u5728\u52a0\u5feb\u3002\u5e76\u975e\u6bcf\u4e00\u79cd\u65b0\u65b9\u6cd5\u6216\u65b0\u6a21\u5f0f\u90fd\u80fd\u4ea7\u751f\u4ef7\u503c\u3002\u4f46\u8fd9\u5e76\u4e0d\u59a8\u788d\u60a8\u7d27\u8ddf\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u53d1\u5c55\u8d8b\u52bf\uff0c\u5e76\u59cb\u7ec8\u4e3a\u5b9e\u9a8c\u548c\u6d4b\u8bd5\u521b\u9020\u7a7a\u95f4\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5728\u8425\u9500\u548c data \u56e2\u961f\u4e2d\u704c\u8f93\u521b\u65b0\u601d\u7ef4\u3002.<\/strong> \u5efa\u7acb\u521b\u65b0\u548c\u5b9e\u9a8c\u6587\u5316\u7684\u6700\u5927\u969c\u788d\u662f\u4e8b\u60c5\u7684\u5236\u5ea6\u5316\u3002\u5f53\u4eba\u4eec\u63d0\u5230 \u201c\u6211\u4eec\u4e00\u76f4\u90fd\u662f\u8fd9\u4e48\u505a\u7684 \u201d\u8fd9\u53e5\u8bdd\u65f6\uff0c\u5c31\u610f\u5473\u7740\u4f60\u6b63\u5728\u505c\u6ede\u4e0d\u524d\u3002\u770b\u770b\u4e00\u4e9b\u9876\u7ea7\u516c\u53f8\uff0c\u5982 Booking.com\u3001Uber \u6216 Spotify\uff0c\u5b83\u4eec\u59cb\u7ec8\u4e0e\u5ba2\u6237\u7684\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\uff1b\u8fd9\u662f\u56e0\u4e3a\u5b83\u4eec\u4e0d\u65ad\u66f4\u65b0\u81ea\u5df1\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u4e0d\u7ba1\u6709\u591a\u96be\uff0c\u4ed6\u4eec\u90fd\u4f1a\u5c3d\u53ef\u80fd\u63a5\u8fd1\u9884\u671f\u73b0\u5b9e\uff0c\u4e0d\u65ad\u8861\u91cf\u67d0\u4e9b\u6d3b\u52a8\u6216\u8425\u9500\u5de5\u4f5c\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u8bd5\u60f3\u4e00\u4e0b\uff0c\u5982\u679c\u8981\u8861\u91cf Spotify \u7684 \"Unwrapped 2023\"--\u4eca\u5e74\u6700\u6d41\u884c\u7684\u8425\u9500\u6d3b\u52a8\u4e4b\u4e00--\u7684\u771f\u6b63\u589e\u91cf\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8425\u9500\u56e2\u961f\u548c data \u56e2\u961f\u4e4b\u95f4\u7684\u534f\u540c\u4f5c\u7528\u81f3\u5173\u91cd\u8981\u3002\u60a8\u80fd\u8be6\u7ec6\u8bf4\u660e\u8fd9\u4e9b\u56e2\u961f\u5982\u4f55\u6709\u6548\u5408\u4f5c\u4ee5\u63a8\u52a8\u521b\u65b0\u5417\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8425\u9500\u56e2\u961f\u548c data \u56e2\u961f\u662f\u4e00\u5bf9\u7406\u60f3\u7684\u642d\u6863\uff0c\u8425\u9500\u4eba\u5458\u6e34\u671b\u7a81\u7834\u521b\u610f\u6781\u9650\uff0c\u800c data \u56e2\u961f\u5219\u4e50\u4e8e\u89e3\u51b3\u5404\u79cd\u6311\u6218\u3002\u6253\u7834\u5236\u5ea6\u5316\u7684\u65b9\u6cd5\u5bf9\u4e8e\u57f9\u517b\u521b\u65b0\u6587\u5316\u81f3\u5173\u91cd\u8981\u3002\u9f13\u52b1 data \u79d1\u5b66\u5bb6\u89e3\u51b3\u56e0\u7a81\u7834\u521b\u610f\u6781\u9650\u800c\u4ea7\u751f\u7684\u95ee\u9898\uff0c\u53ef\u786e\u4fdd\u516c\u53f8\u4fdd\u6301\u654f\u6377\u6027\u548c\u76f8\u5173\u6027\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u60a8\u80fd\u5426\u4e3e\u4f8b\u8bf4\u660e\u4e00\u5bb6\u516c\u53f8\u6210\u529f\u5730\u63a5\u53d7\u4e86\u8fd9\u79cd\u521b\u65b0\u6587\u5316\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u8377\u5170\uff0c\u6211\u4eec\u6b63\u5728\u4e0e\u4e00\u5bb6\u5728\u7ebf\u7535\u5b50\u5546\u52a1\u516c\u53f8\u5408\u4f5c\uff0c\u8be5\u516c\u53f8\u6bcf\u5e74\u90fd\u8981\u8fdb\u884c\u6570\u767e\u751a\u81f3\u6570\u5343\u6b21\u5b9e\u9a8c\uff0c\u4e0e\u4e24\u5e74\u524d\u6ca1\u6709\u4efb\u4f55\u6d4b\u91cf\u5b9e\u8df5\u76f8\u6bd4\uff0c\u8fd9\u662f\u4e00\u4e2a\u91cd\u5927\u8f6c\u53d8\u3002\u8fd9\u79cd\u5f3a\u5927\u7684\u521b\u65b0\u548c\u5b9e\u9a8c\u6587\u5316\u4f7f\u4ed6\u4eec\u8131\u9896\u800c\u51fa\uff0c\u63d0\u9ad8\u4e86\u8425\u9500\u6548\u7387\u548c\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8fbe\u5230\u4e86\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684 20%\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u603b\u4e4b\uff0c\u5148\u8fdb\u7684\u6d4b\u91cf\u5b9e\u8df5\u3001\u5bf9\u56e0\u679c\u5173\u7cfb\u7684\u5173\u6ce8\u4ee5\u53ca\u521b\u65b0\u548c\u5b9e\u9a8c\u6587\u5316\u4e4b\u95f4\u7684\u534f\u540c\u4f5c\u7528\u6b63\u5728\u91cd\u5851\u8425\u9500\u5206\u6790\u7684\u683c\u5c40\uff0c\u5e76\u786e\u4fdd\u4f01\u4e1a\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u4fdd\u6301\u7075\u6d3b\u6027\u548c\u76f8\u5173\u6027\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-text-color:var(--awb-color5);\"><p>\u8bbf\u95ee thebridge.artefact.com\uff0c\u8fd9\u662f\u4e00\u4e2a\u901a\u8fc7\u89c6\u9891\u548c\u64ad\u5ba2\u5b9e\u73b0 data \u548c\u4eba\u5de5\u667a\u80fd\u77e5\u8bc6\u6c11\u4e3b\u5316\u7684\u5a92\u4f53\u5e73\u53f0\u3002.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/thebridge.artefact.com\/\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">thebridge.artefact.com<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">thebridge.artefact.com<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\uff0cArtefact \u7684 Research Center \u4e3b\u7ba1 Emmanuel Malherbe \u4e0e Data \u79d1\u5b66\u603b\u76d1\u517c Artefact \u56e0\u679c\u4eba\u5de5\u667a\u80fd\u7814\u7a76\u4e0e\u8425\u9500\u7ec4\u5408\u5efa\u6a21\u5168\u7403\u8d1f\u8d23\u4eba Sid Mohan \u4f1a\u6664\uff0c\u5171\u540c\u63a2\u8ba8\u4e86\u8425\u9500\u6d4b\u91cf\u95ee\u9898\u3002.<\/p>","protected":false},"featured_media":88422,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-88418","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/88418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/88422"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=88418"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=88418"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=88418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}