	{"id":95879,"date":"2024-02-11T19:49:31","date_gmt":"2024-02-11T19:49:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=95879"},"modified":"2024-09-20T17:46:02","modified_gmt":"2024-09-20T16:46:02","slug":"googles-consent-mode-update-what-does-it-mean-for-your-business","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/googles-consent-mode-update-what-does-it-mean-for-your-business\/","title":{"rendered":"Google \u7684 \"\u540c\u610f\u6a21\u5f0f \"\u66f4\u65b0\uff1a\u5bf9\u60a8\u7684\u4f01\u4e1a\u610f\u5473\u7740\u4ec0\u4e48\uff1f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Frank-ten-Kate-rond.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u5f17\u5170\u514b-\u817e-\u51ef\u7279<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ecf\u7406 Data \u4e0e\u5206\u6790 <a href=\"https:\/\/www.linkedin.com\/in\/frank-ten-kate\/\" target=\"_blank\" rel=\"noopener\">\u6bd4\u8377\u5362<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7531\u4e8e\u6b27\u76df\u59d4\u5458\u4f1a\u5b9e\u65bd\u4e86 \"\u6570\u5b57\u4e16\u754c \"\u8ba1\u5212\uff0c\u6570\u5b57\u9886\u57df\u6b63\u5728\u53d1\u751f\u91cd\u5927\u53d8\u5316\u3002 <a href=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" rel=\"noopener\" target=\"_blank\">\u6570\u5b57\u5e02\u573a\u6cd5<\/a> (DMA\uff09\u3002DMA \u901a\u8fc7\u5bf9\u5305\u62ec\u8c37\u6b4c\u3001Meta\u3001\u5fae\u8f6f\u548c TikTok \u5728\u5185\u7684\u4e3b\u8981\u5728\u7ebf\u5e73\u53f0\u5b9e\u65bd\u4e00\u7cfb\u5217\u89c4\u5b9a\uff0c\u8981\u6c42\u6570\u5b57\u5e02\u573a\u516c\u5e73\u5f00\u653e\u3002\u6b27\u76df\u4e13\u5458\u8fea\u8fea\u57c3-\u96f7\u5fb7\u5c14\u65af\uff08Didier Reynders\uff09\u8868\u793a\uff1a\u201c\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u300b\u5c06\u6709\u52a9\u4e8e\u4e3a\u6240\u6709\u5728\u6b27\u6d32\u6570\u5b57\u5e02\u573a\u4e0a\u7ade\u4e89\u7684\u516c\u53f8\u521b\u9020\u4e00\u4e2a\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\uff0c\u4f7f\u5e02\u573a\u66f4\u5177\u7ade\u4e89\u6027\u548c\u5f00\u653e\u6027\u3002\u73b0\u5728\u8981\u51c6\u786e\u5224\u65ad\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u300b\u5c06\u5bf9\u5e7f\u544a\u4e1a\u4ea7\u751f\u600e\u6837\u7684\u5f71\u54cd\u8fd8\u4e3a\u65f6\u5c1a\u65e9\u3002\u4e0d\u8fc7\uff0c\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u300b\u6240\u8981\u6c42\u7684\u53d8\u9769\u5f88\u53ef\u80fd\u4f1a\u5bf9\u8fd9\u4e9b\u516c\u53f8\u7684\u8fd0\u8425\u65b9\u5f0f\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\uff0c\u5e76\u53ef\u80fd\u5e26\u6765\u4e00\u4e2a\u66f4\u5177\u7ade\u4e89\u529b\u548c\u521b\u65b0\u6027\u7684\u5e7f\u544a\u5e02\u573a\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u628a\u5173\u4eba\u6b63\u5728\u4e3a\u9075\u5b88 DMA \u505a\u51c6\u5907<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u968f\u7740 2024 \u5e74 3 \u6708 6 \u65e5\u628a\u5173\u4eba\u9075\u5b88 DMA \u89c4\u5b9a\u7684\u6700\u540e\u671f\u9650\u65e5\u76ca\u4e34\u8fd1\uff0c\u516c\u53f8\u5c06\u9700\u8981\u91c7\u53d6\u79ef\u6781\u63aa\u65bd\uff0c\u4fee\u6539\u5176\u5e73\u53f0\u5e76\u9075\u5b88\u6cd5\u5f8b\u8981\u6c42\u3002Meta \u53ef\u80fd\u4f1a\u7ee7\u7eed\u4e0e\u76d1\u7ba1\u673a\u6784\u548c\u884c\u4e1a\u5229\u76ca\u76f8\u5173\u8005\u5408\u4f5c\uff0c\u4ee5\u5236\u5b9a DMA \u7684\u5b9e\u65bd\u65b9\u6848\uff0c\u5e76\u5c06\u5176\u5bf9\u516c\u53f8\u7684\u5f71\u54cd\u964d\u81f3\u6700\u4f4e\u3002TikTok \u4e5f\u91c7\u53d6\u4e86\u7c7b\u4f3c\u7684\u505a\u6cd5\u3002\u82f9\u679c\u516c\u53f8\u5728\u5176\u6cd5\u5f8b\u548c\u653f\u7b56\u90e8\u95e8\u5185\u6210\u7acb\u4e86\u4e00\u4e2a\u4e13\u95e8\u5c0f\u7ec4\uff0c\u8d1f\u8d23\u7ba1\u7406 DMA \u5408\u89c4\u5de5\u4f5c\uff0c\u8fdb\u884c\u5185\u90e8\u5ba1\u67e5\u548c\u5ba1\u8ba1\uff0c\u5e76\u4e0e\u6b27\u76df\u59d4\u5458\u4f1a\u5b98\u5458\u63a5\u89e6\u3002\u8c37\u6b4c\u5728\u5ba1\u67e5\u7684\u57fa\u7840\u4e0a\u5236\u5b9a\u4e86\u786e\u4fdd\u9075\u5b88 DMA \u7684\u8ba1\u5212\u3002\u5176\u4e2d\u4e00\u4e2a\u5173\u952e\u65b9\u9762\u662f\u91cd\u65b0\u5b9a\u4f4d \u2019\u540c\u610f\u6a21\u5f0f\"\u3002\u8be5\u516c\u53f8\u5c06\u8981\u6c42\u4f01\u4e1a\u5229\u7528 \"\u540c\u610f\u6a21\u5f0f \"\u5411\u8c37\u6b4c\u4f20\u8fbe\u7528\u6237\u7684\u540c\u610f\u504f\u597d\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8c37\u6b4c\u5e7f\u544a\u548c\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u7528\u6237\u7684\u8c37\u6b4c\u540c\u610f\u6a21\u5f0f\u66f4\u65b0\u5bfc\u822a<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8bb8\u591a\u7ec4\u7ec7\u4f7f\u7528 GMP \u548c Google Ads \u7ba1\u7406\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u56e0\u6b64\u4e86\u89e3 \"\u540c\u610f\u6a21\u5f0f \"\u5982\u4f55\u5f71\u54cd\u4ed6\u4eec\u7684\u64cd\u4f5c\u81f3\u5173\u91cd\u8981\u3002\u540c\u610f\u6a21\u5f0f\u6700\u521d\u662f\u4f5c\u4e3a\u5728 GA4 \u548c Google Ads \u4e2d\u4e3a data \u5efa\u6a21\u76ee\u7684\u800c\u6536\u96c6 data \u7684\u4e00\u79cd\u65b9\u5f0f\u63a8\u51fa\u7684\u3002\u73b0\u5728\uff0c\"\u540c\u610f\u6a21\u5f0f \"\u5df2\u88ab\u91cd\u65b0\u5b9a\u4f4d\u4e3a\u5411\u8c37\u6b4c\u4f20\u8fbe\u7528\u6237\u540c\u610f\u504f\u597d\u7684\u4e00\u79cd\u65b9\u5f0f\u3002\u8fd9\u4e0e DMA \u7684\u4efb\u52a1\u4e00\u81f4\uff0c\u5373\u7ef4\u62a4\u53ef\u5ba1\u8ba1\u7684 data\uff0c\u4ee5\u533a\u5206\u51fa\u4e8e data \u5904\u7406\u548c\u5e7f\u544a\u76ee\u7684\u800c\u540c\u610f\u548c\u4e0d\u540c\u610f\u7684\u7528\u6237\u3002\u8c37\u6b4c\u5df2\u4e0e\u591a\u4e2a\u540c\u610f\u7ba1\u7406\u5e73\u53f0\uff08CMP\uff09\u5408\u4f5c\uff0c\u63d0\u4f9b\u4e0e\u540c\u610f\u6a21\u5f0f\u7684\u96c6\u6210\u3002\u4f01\u4e1a\u4e5f\u53ef\u4ee5\u5f00\u53d1\u81ea\u5df1\u7684\u81ea\u5b9a\u4e49 CMP \u89e3\u51b3\u65b9\u6848\uff0c\u4e0e\u540c\u610f\u6a21\u5f0f\u65e0\u7f1d\u96c6\u6210\u3002.<\/p>\n<p>\u8c37\u6b4c\u7684 \"\u540c\u610f\u6a21\u5f0f \"\u66f4\u65b0\u8981\u6c42\u4f01\u4e1a\u8fc5\u901f\u8c03\u6574\u4e0e\u8c37\u6b4c\u5e7f\u544a\u548c Floodlight \u76f8\u5173\u7684\u8ddf\u8e2a\u3002\u5c06 \"\u540c\u610f\u6a21\u5f0f \"\u6574\u5408\u5230\u6240\u6709 Google \u8425\u9500\u5e73\u53f0\u548c Floodlight \u76f8\u5173\u8ddf\u8e2a\u4e2d\u5728\u6280\u672f\u4e0a\u53ef\u80fd\u6bd4\u8f83\u590d\u6742\u3002\u672c\u6587\u6982\u8ff0\u4e86\u6210\u529f\u5b9e\u65bd \"\u540c\u610f\u6a21\u5f0f \"\u7684\u5fc5\u8981\u6b65\u9aa4\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7acb\u5373\u5b9e\u65bd\u540c\u610f\u6a21\u5f0f\uff0c\u907f\u514d\u4e2d\u65ad<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e3a\u4e86\u4fdd\u6301 GMP \u548c Google Ads \u7684\u65e0\u7f1d\u4f7f\u7528\u5e76\u907f\u514d\u4e2d\u65ad\uff0c\u6211\u4eec\u6566\u4fc3\u60a8\u7acb\u5373\u91c7\u53d6\u884c\u52a8\u3002\u4ee5\u4e0b\u662f\u5e94\u9075\u5faa\u7684\u6b65\u9aa4\uff1a<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:var(--awb-color7);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u8bc4\u4f30\u5f53\u524d\u7684\u540c\u610f\u7ba1\u7406\u5b9e\u8df5<\/strong>:\u8bc4\u4f30\u60a8\u73b0\u6709\u7684\u540c\u610f\u7ba1\u7406\u6d41\u7a0b\uff0c\u4ee5\u786e\u5b9a\u5b83\u4eec\u662f\u5426\u7b26\u5408 Google \u7684\u8981\u6c42\uff0c\u5373\u63a5\u6536\u53ef\u5ba1\u8ba1\u7684\u660e\u786e\u540c\u610f\u4fe1\u53f7 data\uff0c\u4ee5\u53ca\u533a\u5206\u540c\u610f\u7528\u6237\u548c\u975e\u540c\u610f\u7528\u6237\u7684\u80fd\u529b\u3002\u60a8\u662f\u5426\u4f7f\u7528 cookie \u5e7f\u544a\u6761\uff0c\u5b83\u662f\u5426\u652f\u6301 \"\u540c\u610f\u6a21\u5f0f\"\uff1f<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5b9e\u65bd\u7b26\u5408 GDPR \u548c DMA \u6807\u51c6\u7684\u540c\u610f\u7ba1\u7406\u89e3\u51b3\u65b9\u6848<\/strong>:\u5982\u679c\u60a8\u5f53\u524d\u7684\u505a\u6cd5\u4e0d\u7b26\u5408 Google \u7684\u8981\u6c42\uff0c\u8bf7\u8003\u8651\u91c7\u7528\u7b26\u5408 Google \u6807\u51c6\u7684\u540c\u610f\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u3002\u6709 <a href=\"https:\/\/cmppartnerprogram.withgoogle.com\/#partners\" target=\"_blank\" rel=\"noopener\">\u591a\u4e2a\u540c\u610f\u7ba1\u7406\u5e73\u53f0<\/a> \u7684\u5408\u4f5c\u4f19\u4f34\u3002Artefact \u662f OneTrust \u548c Didomi \u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u8fd9\u4e24\u4e2a\u5e73\u53f0\u90fd\u80fd\u4e0e\u8c37\u6b4c\u7684\u5e7f\u544a\u5e73\u53f0\u65e0\u7f1d\u96c6\u6210\uff0c\u5e76\u63d0\u4f9b\u5f3a\u5927\u7684\u7528\u6237\u540c\u610f\u7ba1\u7406\u548c\u540c\u610f\u6a21\u5f0f\u96c6\u6210\u529f\u80fd\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5b9e\u65bd\u540c\u610f\u6a21\u5f0f<\/strong>:\u901a\u8fc7\u4ed4\u7ec6\u914d\u7f6e\u548c\u8bc4\u4f30\u6240\u6709\u6807\u7b7e\u5143\u7d20\uff0c\u786e\u4fdd\u4e0e \"\u540c\u610f\u6a21\u5f0f \"\u96c6\u6210\u3002\u6b64\u5916\uff0c\u5f7b\u5e95\u8bc4\u4f30 Google \u6807\u7b7e\u7ba1\u7406\u5668\u7684\u670d\u52a1\u5668\u7aef\u8bbe\u7f6e\uff0c\u4ee5\u786e\u4fdd\u6700\u4f73\u529f\u80fd\u3002\u8bf7\u53c2\u8003 <a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\" target=\"_blank\" rel=\"noopener\">\u6280\u672f\u6587\u6863<\/a> \u4ee5\u8bc4\u4f30\u5b9e\u65bd\u7684\u51c6\u786e\u6027\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8c37\u6b4c\u540c\u610f\u6a21\u5f0f\u5bf9\u4f01\u4e1a\u7684\u76ca\u5904<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5b9e\u65bd\u8c37\u6b4c\u540c\u610f\u6a21\u5f0f\u4e0d\u4ec5\u80fd\u786e\u4fdd\u66f4\u597d\u5730\u9075\u5b88 data \u6536\u96c6\u89c4\u5b9a\uff0c\u8fd8\u80fd\u4e3a\u4f01\u4e1a\u5e26\u6765\u8bf8\u591a\u597d\u5904\u3002\u901a\u8fc7\u5c0a\u91cd\u4e2a\u4eba\u9690\u79c1\u9009\u62e9\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u900f\u660e\u548c\u7528\u6237\u53cb\u597d\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u5ea6\u3002.<\/p>\n<p>\u901a\u8fc7\u7b80\u5316\u7528\u6237\u540c\u610f\u7ba1\u7406\u7684\u4e13\u7528\u5de5\u5177\uff0c\u53ef\u7b80\u5316\u76d1\u7ba1\u5408\u89c4\u6027\u3002\u9488\u5bf9\u540c\u610f\u8ddf\u8e2a\u7684\u7528\u6237\u5b9a\u5236\u4e2a\u6027\u5316\u5e7f\u544a\u53d8\u5f97\u66f4\u52a0\u8d1f\u8d23\u548c\u6709\u6548\uff0c\u4ece\u800c\u6539\u8fdb\u5e7f\u544a\u6d3b\u52a8\u3002\u540c\u610f\u6a21\u5f0f\u8fd8\u80fd\u786e\u4fdd\u63d0\u9ad8\u8f6c\u6362\u8ddf\u8e2a\u7684\u51c6\u786e\u6027\uff0c\u4fc3\u8fdb\u8de8\u57df\u8ddf\u8e2a\uff0c\u5e76\u5c55\u793a\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u7b56\u7565\uff0c\u6700\u7ec8\u4f7f\u516c\u53f8\u80fd\u591f\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u504f\u597d\uff0c\u540c\u65f6\u964d\u4f4e data \u635f\u5931\u98ce\u9669\u5e76\u4f18\u5316\u8425\u9500\u9884\u7b97\u3002.<\/p>\n<p>\u5982\u679c\u60a8\u6709\u5174\u8da3\u4e86\u89e3\u6709\u5173\u300a\u6570\u5b57\u5e02\u573a\u6cd5\u300b\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605\u6211\u4eec\u6700\u65b0\u7684 <a href=\"https:\/\/marketing.artefact.com\/l\/597421\/2024-01-25\/j2ss6x?utm_source=linkedin.com&amp;utm_medium=social&amp;utm_campaign=2024-01-FR-eBook-Digital-Markets-Act&amp;utm_content=\" target=\"_blank\" rel=\"noopener\">\u767d\u76ae\u4e66<\/a> \u4ecb\u7ecd\u4e86 DMA \u5bf9\u60a8\u4e1a\u52a1\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u60a8\u5e94\u91c7\u53d6\u54ea\u4e9b\u63aa\u65bd\u6765\u907f\u514d\u4e1a\u52a1\u4e2d\u65ad\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u8c37\u6b4c\u201c\u540c\u610f\u6a21\u5f0f\u201d\u7684\u53d8\u66f4\u5bf9\u60a8\u7684\u4e1a\u52a1\u610f\u5473\u7740\u4ec0\u4e48\uff0c\u5e76\u4ece\u6211\u4eec\u7684\u4e13\u5bb6\u90a3\u91cc\u83b7\u53d6\u5b9e\u7528\u5efa\u8bae\u3002. <\/p>","protected":false},"featured_media":96440,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-95879","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/95879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/96440"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=95879"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=95879"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=95879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}