{"id":97433,"date":"2024-02-20T11:19:57","date_gmt":"2024-02-20T11:19:57","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=97433"},"modified":"2024-09-20T17:46:02","modified_gmt":"2024-09-20T16:46:02","slug":"unlocking-growth-and-efficiency-leveraging-customer-data-platforms-in-financial-organizations","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/unlocking-growth-and-efficiency-leveraging-customer-data-platforms-in-financial-organizations\/","title":{"rendered":"\u5b9e\u73b0\u589e\u957f\u548c\u63d0\u9ad8\u6548\u7387\uff1a\u91d1\u878d\u7ec4\u7ec7\u5229\u7528\u5ba2\u6237 Data \u5e73\u53f0"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u963f\u57fa\u83b1\u4ec0-\u5361\u83b1<\/h3><\/div>

\u5408\u4f5c\u4f19\u4f34
\nArtefact \u7f8e\u56fd<\/a><\/p>\n<\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u96c5\u5178\u5a1c-\u590f\u5c14\u9a6c<\/h3><\/div>

\u9ad8\u7ea7\u603b\u76d1\uff0c\u91d1\u878d\u670d\u52a1\u9886\u5bfc
\nArtefact \u82f1\u56fd<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u662f\u5728\u5feb\u901f\u53d1\u5c55\u7684\u884c\u4e1a\u73af\u5883\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u7684\u5173\u952e\u6280\u672f\u4e4b\u4e00\u3002.<\/p>\n

CDP \u53ef\u6c47\u603b\u3001\u7ec6\u5206\u548c\u5229\u7528\u6765\u81ea\u591a\u4e2a\u6765\u6e90\u7684\u4fe1\u606f data\uff0c\u4ee5\u521b\u5efa 360 \u5ea6\u7684\u5ba2\u6237\u89c6\u56fe\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u7b56\u7565\u548c\u65e0\u7f1d\u7684\u5fe0\u8bda\u5ea6\u7528\u6237\u4f53\u9a8c\u3002\u5728\u94f6\u884c\u4e1a\uff0c\u4fdd\u62a4\u4e2a\u4eba data \u5c24\u4e3a\u91cd\u8981\uff0c\u56e0\u6b64 CDP \u5fc5\u987b\u5b89\u5168\u3001\u6613\u7528\u3001\u53ef\u9760\u4e14\u53ef\u6269\u5c55\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u76d1\u7ba1\u6311\u6218\u4e0e first-party data \u7684\u5d1b\u8d77<\/h2><\/div>

\u4ece\u94f6\u884c\u548c\u4fdd\u9669\u516c\u53f8\u5230\u7ecf\u7eaa\u4eba\u548c\u6295\u8d44\u7ecf\u7406\uff0c\u91d1\u878d\u670d\u52a1\u673a\u6784\u5728\u6709\u6548\u5229\u7528 data \u65b9\u9762\u9762\u4e34\u7740\u65e0\u6570\u6311\u6218\u3002\u65b0\u6280\u672f\u7684\u91c7\u7528\u6b63\u5728\u52a0\u901f\uff1b\u8981\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\uff0c\u5c31\u5fc5\u987b\u4fdd\u6301\u9886\u5148\u3002\u4f46\u662f\uff0c\u968f\u7740\u6570\u5b57\u5316\u7a0b\u5ea6\u7684\u63d0\u9ad8\uff0c\u76d1\u7ba1\u5ba1\u67e5\u4e5f\u968f\u4e4b\u52a0\u5f3a\uff0c\u56e0\u6b64\u9700\u8981\u91c7\u53d6\u5f3a\u6709\u529b\u7684 data \u5b89\u5168\u63aa\u65bd\u3002\u5728\u91d1\u878d\u76f8\u5173\u884c\u4e1a, \u8d22\u52a1\u8ddf\u8e2a<\/strong>, \u7f51\u7edc\u5b89\u5168<\/strong> \u548c \u8fdd\u89c4\u98ce\u9669<\/strong> \u8fd9\u4e9b\u90fd\u662f\u4ee4\u4eba\u4e25\u91cd\u5173\u5207\u7684\u95ee\u9898\u3002.<\/p>\n<\/div>

\u968f\u7740\u5ba2\u6237\u548c\u653f\u5e9c\u8bd5\u56fe\u904f\u5236 data \u7684\u4e0d\u5f53\u4f7f\u7528\uff0cGDPR \u548c CCPA \u7b49\u9690\u79c1\u6cd5\u89c4\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u4e25\u683c\u3002\u8fd9\u4e9b\u6cd5\u89c4\u4ee5\u53ca\u7b2c\u4e09\u65b9 cookies \u7684\u6dd8\u6c70\uff0c\u4f7f\u5f97\u91d1\u878d\u670d\u52a1\u63d0\u4f9b\u5546\u5fc5\u987b\u8f6c\u5411\u4f7f\u7528 first-party data<\/strong> \u8fd9\u4e9b\u4fe1\u606f\u7531\u516c\u53f8\u81ea\u5df1\u6536\u96c6\u548c\u62e5\u6709\u3002.<\/p>\n<\/div>

\u6709\u4e86 CDP\uff0c\u94f6\u884c\u5c31\u80fd\u66f4\u51c6\u786e\u5730\u8bc4\u4f30\u5ba2\u6237\u98ce\u9669\u72b6\u51b5\u3002\u8fd9\u6709\u52a9\u4e8e\u505a\u51fa\u660e\u667a\u7684\u8d37\u6b3e\u51b3\u7b56\uff0c\u964d\u4f4e\u8fdd\u7ea6\u7387\uff0c\u5e76\u786e\u4fdd\u7b26\u5408\u4ee5\u4e0b\u6807\u51c6 \u53cd\u6d17\u94b1<\/strong> (\u53cd\u6d17\u94b1\u59d4\u5458\u4f1a\uff09\u548c \u4e86\u89e3\u4f60\u7684\u5ba2\u6237<\/strong> (KYC) \u6cd5\u89c4\uff0c\u5f3a\u8c03\u901a\u8fc7\u900f\u660e\u7684 data \u5b9e\u8df5\u4e0e\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u7684\u91cd\u8981\u6027\u3002.<\/p>\n<\/div>

\u7ec8\u6781\u4e2a\u6027\u5316\uff0c\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c<\/h2><\/div>

\u867d\u7136\u9690\u79c1\u4fdd\u62a4\u662f\u5927\u52bf\u6240\u8d8b\uff0c\u4f46\u5ba2\u6237\u4e5f\u8d8a\u6765\u8d8a\u610f\u8bc6\u5230\u4e0e\u53ef\u4fe1\u4f9b\u5e94\u5546\u5171\u4eab data \u6240\u80fd\u5e26\u6765\u7684\u4ef7\u503c\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u5bf9\u613f\u610f\u4e0e\u8c01\u5171\u4eab\u54ea\u4e9b\u4fe1\u606f\u5374\u6709\u5f88\u9ad8\u7684\u9009\u62e9\u6027\u3002\u4f5c\u4e3a\u5bf9 data \u7684\u56de\u62a5\u3001, \u5ba2\u6237\u671f\u671b\u4ece\u54c1\u724c\u4e2d\u83b7\u5f97\u4ef7\u503c<\/strong>. .\u5bf9\u4e8e\u94f6\u884c\u548c\u4fdd\u9669\u4e1a\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u4e00\u79cd\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e0e\u4ed6\u4eec\u6700\u76f8\u5173\u7684\u91d1\u878d\u4ea7\u54c1\u3002.<\/p>\n<\/div>

\n
\u201cCDP\u5e26\u6765\u7684\u5173\u952e\u80fd\u529b\u4e4b\u4e00\u662f\u63d0\u4f9b\u65e0\u7f1d\u96c6\u6210\u7684\u5168\u6e20\u9053\u5ba2\u6237\u65c5\u7a0b\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u521b\u9020\u66f4\u591a\u7684\u6f5c\u5728\u5ba2\u6237\u6216\u66f4\u591a\u7684\u6536\u5165\uff0c\u800c\u662f\u4e3a\u4e86\u63d0\u9ad8\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u3002\u201d<\/div>\n
Athena Sharma\uff0c\u9ad8\u7ea7\u603b\u76d1\uff0c\u82f1\u56fd Artefact \u91d1\u878d\u670d\u52a1\u9886\u5bfc\u82f1\u56fd Artefact \u91d1\u878d\u670d\u52a1\u9886\u5bfc\u603b\u76d1<\/div>\n<\/blockquote>\n<\/div>

\u4e2a\u6027\u5316\u5df2\u6210\u4e3a\u8bb8\u591a\u884c\u4e1a\u5ba2\u6237\u53c2\u4e0e\u6218\u7565\u7684\u57fa\u77f3\u3002\u56e0\u4e3a CDP \u96c6\u4e2d\u3001\u7edf\u4e00\u548c\u4e30\u5bcc\u6240\u6709\u7b2c\u4e00\u3001\u7b2c\u4e8c\u548c\u7b2c\u4e09\u65b9 data<\/strong>, \u6b64\u5916\uff0cCDP \u8fd8\u80fd\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u504f\u597d\u548c\u884c\u4e3a\uff0c\u4ece\u800c\u5f00\u5c55\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u5e76\u63d0\u4f9b\u5b9a\u5236\u4ea7\u54c1\u3002CDP \u8fd8\u80fd \u9ad8\u7ea7\u7ec6\u5206<\/strong> \u548c \u4fe1\u53f7\u8bc6\u522b<\/strong>.<\/p>\n<\/div>

\u4f01\u4e1a\u80fd\u5426\u63d0\u4f9b\u4e92\u8054\u7684\u5168\u6e20\u9053\u4f53\u9a8c\uff0c\u5bf9\u4e8e\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u671f\u671b\u3001\u9632\u6b62\u5ba2\u6237\u6d41\u5931\u548c\u57f9\u517b\u957f\u671f\u5fe0\u8bda\u5ea6\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<\/div>

\u514b\u670d\u4f20\u7edf\u7cfb\u7edf\u7684\u5c40\u9650\u6027<\/h2><\/div>

\u4f20\u7edf\u7cfb\u7edf\u5f80\u5f80\u65e0\u6cd5\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5b9e\u65f6\u6d1e\u5bdf\u548c\u4e2a\u6027\u5316\u53c2\u4e0e\u673a\u4f1a\u3002\u96f6\u552e\u94f6\u884c\u548c\u4fdd\u9669\u516c\u53f8\u96be\u4ee5\u63d0\u4f9b\u53ca\u65f6\u548c\u4e0e\u5177\u4f53\u60c5\u51b5\u76f8\u5173\u7684\u901a\u4fe1\uff0c\u4ece\u800c\u9519\u5931\u4e86\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u63a8\u52a8\u6536\u5165\u589e\u957f\u7684\u673a\u4f1a\u3002.<\/p>\n<\/div>

\u5373\u4f7f\u662f DMP\uff08data \u7ba1\u7406\u5e73\u53f0\uff1aCDP \u7684\u524d\u8eab\uff09\uff0c\u7531\u4e8e\u5176\u5728\u63d0\u4f9b\u4ee5\u4e0b\u529f\u80fd\u65b9\u9762\u7684\u5c40\u9650\u6027\uff0c\u4e5f\u4e0d\u518d\u80fd\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218 \u4e2a\u4eba\u5c42\u9762\u7684\u89c1\u89e3<\/strong>, \u7f3a\u4e4f\u5b9e\u65f6\u6027 data \u6fc0\u6d3b\u80fd\u529b<\/strong>, \u8fd9\u4e9b\u95ee\u9898\u5305\u62ec\uff1a\u4e0d\u5b8c\u5584\u7684\u5408\u89c4\u529f\u80fd\uff0c\u4ee5\u53ca\u65e0\u6cd5\u63d0\u4f9b\u5f53\u4eca\u6d88\u8d39\u8005\u6240\u9700\u7684\u4e2a\u6027\u5316\u670d\u52a1\u3002.<\/p>\n<\/div>

CDP \u4e3a data \u96c6\u6210\u548c\u5206\u6790\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7edf\u4e00\u7684\u5e73\u53f0\uff0c\u4ece\u800c\u89e3\u51b3\u4e86\u8fd9\u4e9b\u5c40\u9650\u6027\u3002\u901a\u8fc7\u5229\u7528 \u673a\u5668\u5b66\u4e60<\/strong> \u548c \u9884\u6d4b\u5206\u6790<\/strong>, \u5404\u7ec4\u7ec7\u53ef\u4ee5 \u53ef\u64cd\u4f5c\u7684\u89c1\u89e3<\/strong> \u5e76\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u4ea4\u53c9\u9500\u552e\u548c\u8ffd\u52a0\u9500\u552e\u6d3b\u52a8\u63a8\u52a8\u6536\u5165\u589e\u957f\u3002.<\/p>\n<\/div>

\n
\u201cData\u4e0d\u53ea\u662f\u7528\u4e8e\u6fc0\u6d3b\uff0c\u5b83\u8fd8\u80fd\u5e2e\u52a9\u5ba2\u6237\u5173\u7cfb\u7ecf\u7406\uff08\u65e0\u8bba\u4ed6\u4eec\u662f\u4ee5\u6570\u5b57\u65b9\u5f0f\u5de5\u4f5c\u8fd8\u662f\u5750\u5728\u94f6\u884c\u91cc\u5b9e\u9645\u5de5\u4f5c\uff09\u4e86\u89e3\u8d70\u8fdb\u95e8\u6765\u3001\u62e8\u6253\u7535\u8bdd\u6216\u4ea4\u6362\u7535\u5b50\u90ae\u4ef6\u7684\u5ba2\u6237\u201d\u3002\u201d<\/div>\n
Akhilesh Kale\uff0cArtefact \u7f8e\u56fd\u516c\u53f8\u5408\u4f19\u4eba<\/div>\n<\/blockquote>\n<\/div>

\u6210\u529f\u5b9e\u65bd CDP \u7684\u516d\u4e2a\u6b65\u9aa4<\/h2><\/div>

\u90e8\u7f72 CDP \u9700\u8981\u8ba4\u771f\u89c4\u5212\u548c\u6267\u884c\uff0c\u4ee5\u53d1\u6325\u5176\u6f5c\u529b\u3002\u5404\u7ec4\u7ec7\u5fc5\u987b\u8bc4\u4f30\u5176 data \u6210\u719f\u5ea6<\/strong>, \u660e\u786e\u4f7f\u7528\u6848\u4f8b\uff0c\u9009\u62e9\u5408\u9002\u7684\u4f9b\u5e94\u5546\u548c\u5de5\u5177\u96c6\u3002\u4e0e\u73b0\u6709\u7cfb\u7edf\u7684\u65e0\u7f1d\u96c6\u6210\u548c\u6301\u7eed\u7684\u6027\u80fd\u8bc4\u4f30\u5bf9\u4ee5\u4e0b\u65b9\u9762\u81f3\u5173\u91cd\u8981 \u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387<\/strong> \u548c\u9a7e\u9a76 \u6301\u7eed\u6539\u8fdb<\/strong>.<\/p>\n<\/div>

<\/span><\/div>

1) Data \u6210\u719f\u5ea6\u8bc4\u4f30<\/h3><\/div>

\u8981\u786e\u5b9a\u4e00\u5bb6\u516c\u53f8\u662f\u5426\u5177\u5907\u9002\u5f53\u7684\u6210\u719f\u5ea6\uff0c\u4ee5\u4fbf\u4ece CDP \u4e2d\u5145\u5206\u83b7\u76ca\uff0c\u5c31\u5fc5\u987b\u5bf9\u4ee5\u4e0b\u6240\u6709\u9886\u57df\u8fdb\u884c\u57fa\u51c6\u6d4b\u8bd5 \u7ec4\u7ec7\u6210\u719f\u5ea6<\/strong> \u5bf9\u7167\u6700\u4f73\u505a\u6cd5\u3002CDP \u662f\u5426\u80fd\u6ee1\u8db3\u5f53\u524d\u7684\u6218\u7565\u9700\u6c42\uff0c\u5e76\u83b7\u5f97\u4f01\u4e1a\u5fc5\u8981\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u6295\u5165\uff1f<\/p>\n<\/div>

2) \u9700\u6c42\u5f00\u53d1<\/h3><\/div>

\u8981\u5efa\u7acb\u4e00\u4e2a\u6210\u529f\u7684\u8def\u7ebf\u56fe\uff0c\u5c31\u5fc5\u987b\u8bc4\u4f30\u54ea\u4e9b\u7528\u4f8b\u662f\u76f8\u5173\u4e1a\u52a1\u7684\u4f18\u5148\u4e8b\u9879\u3002\u54ea\u4e9b\u7528\u9014\u5c06 \u6700\u5feb\u5b9e\u73b0\u6700\u5927\u4ef7\u503c<\/strong>?\u4f01\u4e1a\u7684 data \u6210\u719f\u5ea6\u4e0d\u540c\uff0c\u8981\u6c42\u4e5f\u4e0d\u540c\uff1a\u66f4\u590d\u6742\u7684\u7528\u4f8b\u53ef\u80fd\u9700\u8981\u5b9e\u65bd\u673a\u5668\u5b66\u4e60\u548c\u9884\u6d4b\u5206\u6790\uff0c\u5e76\u9700\u8981\u66f4\u590d\u6742\u7684\u57fa\u7840\u8bbe\u65bd\u6765\u652f\u6301\u5b83\u4eec\u3002.<\/p>\n<\/div>

3) \u9009\u62e9\u5408\u9002\u7684\u4f9b\u5e94\u5546\u548c\u5de5\u5177<\/h3><\/div>

\u9488\u5bf9\u4e0d\u540c\u7684\u9884\u7b97\u548c\u76ee\u6807\uff0c\u5e02\u573a\u4e0a\u6709\u591a\u79cd\u9009\u62e9\uff0c\u5305\u62ec \u7eaf\u73a9\u5bb6<\/strong>, cloud \u672c\u5730\u4eba<\/strong> \u548c \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u96c6\u6210\u5546<\/strong>. .\u4e0e\u6240\u6709\u5927\u89c4\u6a21\u5de5\u5177\u90e8\u7f72\u4e00\u6837\u3001, \u81ea\u5236\u6216\u8d2d\u4e70<\/strong> \u662f\u4e00\u4e2a\u8003\u8651\u56e0\u7d20\u3002\u5176\u4ed6\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u5305\u62ec data \u6536\u96c6\u548c\u6240\u6709\u6743\u3001\u5b9a\u5236\u3001\u53ef\u53d1\u5c55\u6027\u3001\u5408\u4f5c\u4f19\u4f34\u900f\u660e\u5ea6\u3001\u5b89\u5168\u6027\u7b49\u3002.<\/p>\n<\/div>

4) \u987a\u5229\u5b9e\u65bd<\/h3><\/div>

\u5b9e\u65bd CDP \u9700\u8981\u6295\u5165\u5927\u91cf\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u3002\u8fd9\u4e00\u8fc7\u7a0b\u5e94\u5c3d\u53ef\u80fd\u505a\u5230\u65e0\u7f1d\u8854\u63a5\u548c\u4f18\u5316\u3002\u4e3a\u4e86 \u786e\u4fdd\u63a8\u51fa\u540e\u5f97\u5230\u91c7\u7528<\/strong>, \u5fc5\u987b\u63d0\u4f9b\u57f9\u8bad\u548c\u719f\u6089\u3002\u5927\u591a\u6570\u4f9b\u5e94\u5546\u5728\u5b9e\u65bd CDP \u89e3\u51b3\u65b9\u6848\u65b9\u9762\u7ecf\u9a8c\u4e30\u5bcc\uff0c\u53ef\u4ee5\u63d0\u4f9b\u652f\u6301\u548c\u6307\u5bfc\u3002.<\/p>\n<\/div>

5)\u8fd0\u884c\u548c\u8bc4\u4f30<\/h3><\/div>

CDP \u4e00\u65e6\u5f00\u59cb\u8fd0\u884c\uff0c\u5c31\u5e94\u4e0d\u65ad\u6539\u8fdb\u3002\u8bc4\u4f30 \u6d1e\u5bdf\u529b\u7684\u8d28\u91cf<\/strong> \u8981\u5145\u5206\u53d1\u6325\u7528\u4f8b\u7684\u4f5c\u7528\uff0c\u5c31\u5fc5\u987b\u8981\u6709\u9002\u5f53\u7684\u5de5\u4f5c\u65b9\u5f0f\u548c\u8fd0\u4f5c\u6a21\u5f0f\u3002\u9700\u8981\u5efa\u7acb\u9002\u5f53\u7684\u5de5\u4f5c\u65b9\u5f0f\u548c\u8fd0\u8425\u6a21\u5f0f\uff0c\u4ee5\u4fbf \u4fdd\u6301\u53cd\u9988\u56de\u8def<\/strong>.<\/p>\n<\/div>

6) \u9ad8\u7ea7\u4eba\u5de5\u667a\u80fd\u7528\u4f8b<\/h3><\/div>

\u968f\u7740\u5404\u7ec4\u7ec7\u7684 data \u80fd\u529b\u65e5\u8d8b\u6210\u719f\uff0c\u901a\u5f80 \u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u9ad8\u7ea7\u7528\u4f8b<\/strong> \u53d8\u5f97\u8d8a\u6765\u8d8a\u5bb9\u6613\u83b7\u53d6\u3002\u5229\u7528\u4eba\u5de5\u667a\u80fd\u3001\u673a\u5668\u5b66\u4e60\u548c\u9884\u6d4b\u5206\u6790\u53ef\u4ee5\u4e3a\u4ee5\u4e0b\u9886\u57df\u5e26\u6765\u65b0\u7684\u673a\u9047 data-driven \u51b3\u7b56<\/strong> \u548c \u7ade\u4e89\u5dee\u5f02\u5316<\/strong>. .\u901a\u8fc7\u62e5\u62b1\u521b\u65b0\u548c\u5229\u7528 CDP \u7684\u529b\u91cf\uff0c\u91d1\u878d\u673a\u6784\u53ef\u4ee5\u5728\u65e5\u76ca\u6570\u5b57\u5316\u7684\u4e16\u754c\u4e2d\u53d6\u5f97\u6210\u529f\u3002.<\/p>\n<\/div>

\n
\u201c\u6211\u5bf9\u4eba\u5de5\u667a\u80fd\u7684\u672a\u6765\u611f\u5230\u5174\u594b\uff0c\u56e0\u4e3a\u6211\u8ba4\u4e3a CDP \u53ef\u4ee5\u505a\u51fa\u5f88\u591a\u8d21\u732e\uff0c\u4ece\u5408\u4f5c\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u6709\u4e86\u4eba\u5de5\u667a\u80fd\uff0c\u4ed6\u4eec\u5c06\u80fd\u591f\u4e3a\u94f6\u884c\u548c\u91d1\u878d\u670d\u52a1\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u201d<\/div>\n
\u6258\u9a6c\u65af-\u5e93\u91cc\u5b89\uff0cTreasure Data \u9ad8\u7ea7\u6218\u7565\u603b\u76d1<\/div>\n<\/blockquote>\n<\/div>

\u5ba2\u6237 Data \u5e73\u53f0\u662f\u91d1\u878d\u670d\u52a1\u673a\u6784\u5b9e\u73b0\u4ee5\u4e0b\u76ee\u6807\u7684\u53d8\u9769\u5de5\u5177 \u5b9e\u73b0\u589e\u957f<\/strong>, \u901a\u8fc7\u5229\u7528 data \u7684\u5f3a\u5927\u529f\u80fd\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u4f53\u9a8c\uff0c\u9a7e\u9a6d\u73b0\u4ee3 data \u7ba1\u7406\u7684\u590d\u6742\u6027\u3002\u5229\u7528 data \u7684\u5f3a\u5927\u529f\u80fd\uff0c\u4f01\u4e1a\u53ef\u4ee5 \u63d0\u9ad8\u8fd0\u884c\u6548\u7387<\/strong>, \u51cf\u8f7b\u98ce\u9669<\/strong>, \u548c \u628a\u63e1\u65b0\u673a\u9047<\/strong> \u5728\u5feb\u901f\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\u4e2d\u3002.<\/p>\n<\/div>

\u8981\u4e86\u89e3\u66f4\u591a\u6709\u5173 CDP \u4ee5\u53ca\u96f6\u552e\u94f6\u884c\u3001\u4fdd\u9669\u63d0\u4f9b\u5546\u548c\u6295\u8d44\u7ecf\u7406\u9762\u4e34\u7684\u6311\u6218\u548c\u673a\u9047\u7684\u4fe1\u606f\uff0c\u8bf7\u89c2\u770b\u5b9d\u85cf Data\u3001CDP \u7814\u7a76\u6240\u548c Artefact \u7684 replay \u8282\u76ee\u3002 \u7f51\u7edc\u7814\u8ba8\u4f1a<\/a>, \u201c\u5229\u7528 CDP \u5b9e\u73b0\u4e92\u8054\u5ba2\u6237\u4f53\u9a8c\uff1a\u52a0\u5feb\u94f6\u884c\u4e1a\u3001\u4fdd\u9669\u4e1a\u548c\u6295\u8d44\u7ba1\u7406\u4e1a\u7684\u5ba2\u6237\u589e\u957f\u548c\u76c8\u5229\u80fd\u529b\u201d\u3002\u201d<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u662f\u5728\u5feb\u901f\u53d1\u5c55\u7684\u884c\u4e1a\u73af\u5883\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u7684\u91cd\u8981\u6280\u672f\u624b\u6bb5\u4e4b\u4e00\u3002CDP \u53ef\u6c47\u603b\u3001\u7ec6\u5206\u548c\u5229\u7528\u6765\u81ea\u591a\u4e2a\u6765\u6e90\u7684 data \u4fe1\u606f\uff0c\u4ee5\u521b\u5efa 360 \u5ea6\u7684\u5ba2\u6237\u89c6\u56fe\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5b9e\u65bd\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6218\u7565\uff0c\u5e76\u63d0\u4f9b\u65e0\u7f1d\u7684\u3001\u53ef\u5efa\u7acb\u5fe0\u8bda\u5ea6\u7684\u7528\u6237\u4f53\u9a8c\u3002.<\/p>","protected":false},"featured_media":97434,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,21930],"blog-language":[2991],"class_list":["post-97433","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-finance","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/97433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/97434"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=97433"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=97433"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=97433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}