{"id":98380,"date":"2024-02-28T11:18:30","date_gmt":"2024-02-28T11:18:30","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=98380"},"modified":"2024-09-20T17:46:02","modified_gmt":"2024-09-20T16:46:02","slug":"retail-media-genai-persona-generator-e-commerce-berlin-expo-2024-in-a-nutshell","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/retail-media-genai-persona-generator-e-commerce-berlin-expo-2024-in-a-nutshell\/","title":{"rendered":"\u96f6\u552e\u5a92\u4f53\u3001GenAI \u89d2\u8272\u751f\u6210\u5668 - 2024 \u5e74\u67cf\u6797\u7535\u5b50\u5546\u52a1\u535a\u89c8\u4f1a\u7b80\u8ff0"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p>\u8fd9\u662f\u4e00\u4e2a\u7206\u70b8\uff01\u9996\u5148\uff0c\u6211\u4eec\u8d62\u5f97\u4e86 <strong>\u521b\u65b0 \u201c\u7c7b\u7b2c\u4e00\u540d\u201d<\/strong> \u5728\u67cf\u6797\u7535\u5b50\u5546\u52a1\u5956\u4e0a\u4e0e\u6211\u4eec\u7684 <strong>GenAI \u89d2\u8272\u751f\u6210\u5668<\/strong>, data \u662f\u4e00\u6b3e\u57fa\u4e8e\u516c\u53f8\u771f\u5b9e\u5ba2\u6237\u751f\u6210 Personas \u7684\u4ea7\u54c1\u3002.<br \/>\n\u7b2c\u4e8c\u5929\uff0c\u6211\u4eec\u4e0e\u6765\u81ea\u8054\u5408\u5229\u534e\u7684\u514b\u91cc\u65af\u8482\u5b89-\u96f7\u7eb3\uff08Christian Leihner\uff09\u5171\u540c\u5f00\u542f\u4e86 \"\u9ad8\u7ea7 D \"\u821e\u53f0\u3002 <strong>Cookiecalypse\u3001\u96f6\u552e\u5a92\u4f53\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8fd9\u662f 2024 \u5e74\u6269\u5927\u516c\u53f8\u89c4\u6a21\u7684\u4e00\u79cd\u6709\u6548\u65b9\u5f0f\u3002.<\/strong> <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-2\"><p>\u4e0b\u8f7d\u6211\u4eec\u7684\u6f14\u793a\u6587\u7a3f <a href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Artefact-X-Unilever-eCommerce-Berlin-Expo-Retail-Media-welcome-to-the-shark-tank-here-comes-your-survial-guide-the-Artefact-Way.pdf\" target=\"_blank\" rel=\"noopener\">\u201c\u6b22\u8fce\u6765\u5230\u96f6\u552e\/\u7535\u5b50\u5546\u52a1\u9ca8\u9c7c\u6c60--\u60a8\u7684\u751f\u5b58\u6307\u5357\u6765\u4e86\u201d<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6bcf\u5bb6\u516c\u53f8\u5982\u4f55\u5229\u7528 data \u548c\u4eba\u5de5\u667a\u80fd\u5728\u4e00\u5c0f\u65f6\u5185\u5b8c\u6210\u6570\u5929\u6216\u6570\u5468\u7684\u5de5\u4f5c - GenAI Persona Generator<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">\u6211\u4eec\u975e\u5e38\u81ea\u8c6a\u80fd\u591f\u51ed\u501f\u8be5\u89e3\u51b3\u65b9\u6848\u83b7\u5f97\u67cf\u6797\u7535\u5b50\u5546\u52a1\u5956 \u201c\u521b\u65b0 \u201d\u7c7b\u7b2c\u4e00\u540d\u3002\u8fd9\u518d\u6b21\u8868\u660e\uff0cArtefact \u4f5c\u4e3a\u4eba\u5de5\u667a\u80fd\u548c data \u9886\u57df\u7684\u5148\u9a71\u662f\u591a\u4e48\u91cd\u8981\uff0c\u4ee5\u53ca\u8fd9\u79cd\u89e3\u51b3\u65b9\u6848\u5bf9\u6574\u4e2a\u516c\u53f8\u7684\u5f71\u54cd\u6709\u591a\u5927\u3002.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-98538 size-large\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27683%27%20viewBox%3D%270%200%201024%20683%27%3E%3Crect%20width%3D%271024%27%20height%3D%27683%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/GenAI-persona-generator-first-place-1024x683-1.jpeg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\u4ee5\u524d\uff0c\u76ee\u6807\u7fa4\u4f53\u7684\u5b9a\u4e49\u662f\u6839\u636e\u7814\u8ba8\u4f1a\u7684\u7ecf\u9a8c\u6765\u786e\u5b9a\u7684\uff0c\u8fd9\u4e9b\u7814\u8ba8\u4f1a\u9700\u8981\u51e0\u5929\u7684\u65f6\u95f4\uff0c\u5305\u62ec\u51c6\u5907\u5de5\u4f5c\u548c\u540e\u7eed\u5de5\u4f5c\uff0c\u800c\u73b0\u5728\uff0c\u5728\u4eba\u5de5\u667a\u80fd\u7684\u5e2e\u52a9\u4e0b\uff0c\u53ef\u4ee5\u5728 20 \u79d2\u5185\u6839\u636e\u771f\u5b9e\u5ba2\u6237 data \u548c\u4e2a\u4eba\u7ef4\u5ea6\u751f\u6210\u7cbe\u786e\u5339\u914d\u7684\u89d2\u8272\uff08\u73b0\u6709\u5ba2\u6237\u548c\u65b0\u5ba2\u6237\uff09!!!!\uff01<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u4e0e\u6bcf\u4e2a\u89d2\u8272\u804a\u5929\uff0c\u76f4\u89c2\u5730\u4e86\u89e3\u5982\u4f55\u4ee5\u4f55\u79cd\u4ea7\u54c1\u548c\u4ef7\u683c\u6700\u6709\u6548\u5730\u63a5\u89e6\u4ed6\u4eec\u3002.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\u7136\u540e\uff0c\u8fd9\u4e9b\u4fe1\u606f\u53ef\u76f4\u63a5\u7528\u4e8e\u521b\u5efa\u91cf\u8eab\u5b9a\u5236\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500\u6d3b\u52a8\uff0c\u53ea\u9700\u8f7b\u89e6\u4e00\u4e2a\u6309\u94ae\u5373\u53ef\u5b8c\u6210--\u6587\u672c\u548c\u56fe\u7247\u3001\u767b\u9646\u9875\u9762\u3001\u8c37\u6b4c\u5e7f\u544a\u3001\u5143\u63cf\u8ff0......<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p>\u51ed\u501f \u201cGenAI \u89d2\u8272\u751f\u6210\u5668\u201d\uff0c\u6211\u4eec\u83b7\u5f97\u4e86\u5fb7\u56fd\u7535\u5b50\u5546\u52a1\u5956 \u201c\u521b\u65b0 \u201d\u7c7b\u7684\u7b2c\u4e00\u540d\u3002.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-98383 size-full\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/GenAI-Persona-Generator-watsonX-Artefact.gif\" alt=\"GenAI Persona Generator - watsonX Artefact\" width=\"1920\" height=\"1080\" \/><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/www.artefact.com\/zh\/cases\/ibm-how-generative-ai-reinvents-data-sharing-for-more-personalized-secure-marketing\/#howitworks\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazyload alignleft wp-image-86092 size-thumbnail\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%27150%27%20viewBox%3D%270%200%20150%20150%27%3E%3Crect%20width%3D%27150%27%20height%3D%27150%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/12\/Client-case-IBM-2-150x150-1.png\" alt=\"Client case IBM\" width=\"150\" height=\"150\" \/><\/a><strong>\u70b9\u51fb\u6b64\u5904\u4e86\u89e3\u6709\u5173 GenAI \u89d2\u8272\u751f\u6210\u5668\u53ca\u5176\u5de5\u4f5c\u539f\u7406\u7684\u66f4\u591a\u4fe1\u606f<br \/>\n<\/strong><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><a href=\"https:\/\/www.artefact.com\/zh\/cases\/ibm-how-generative-ai-reinvents-data-sharing-for-more-personalized-secure-marketing\/#howitworks\" target=\"_blank\" rel=\"noopener\">Generative AI \u5982\u4f55\u91cd\u5851\u6570\u636e\u5171\u4eab\uff0c\u5b9e\u73b0\u66f4\u4e2a\u6027\u5316\u3001\u66f4\u5b89\u5168\u7684\u8425\u9500<\/a><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:45px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7b2c\u4e00\u65b9 Data\u3001\u96f6\u552e\u5a92\u4f53\u3001Data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb - \u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>2024 \u5e74\uff0c\u8c37\u6b4c\u5c06\u53d6\u6d88\u7b2c\u4e09\u65b9 data cookies \u7684\u4f7f\u7528\uff0c\u6bcf\u5bb6\u516c\u53f8\u90fd\u5fc5\u987b\u91cd\u65b0\u601d\u8003\u81ea\u5df1\u7684\u8425\u9500\u7b56\u7565\uff0c\u627e\u5230\u66f4\u6709\u6548\u7684\u65b0\u65b9\u6cd5\u6765\u63a5\u89e6\u65b0\u8001\u5ba2\u6237\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u73b0\u5728\u5f00\u59cb\u8d8a\u6765\u8d8a\u591a\u5730\u6295\u8d44\u4e8e\u96f6\u552e\u5a92\u4f53\u6218\u7565\u3002\u4ec5\u5728\u5fb7\u56fd\uff0c\u9884\u8ba1\u5c31\u6709\u7ea6 40 \u4ebf\u6b27\u5143\u7684\u5a92\u4f53\u9884\u7b97\u5c06\u6295\u8d44\u4e8e\u96f6\u552e\u5a92\u4f53\u3002\u8fd9\u610f\u5473\u7740\uff0cData \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3001\u7b2c\u4e00\u65b9 data \u6536\u96c6\u548c\u540c\u610f\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">\u7531\u4e8e Artefact \u5f88\u65e9\u5c31\u8ba4\u8bc6\u5230\u4e86 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u9644\u52a0\u4ef7\u503c\uff0c\u56e0\u6b64\u51e0\u5e74\u6765\uff0c\u6211\u4eec\u4e00\u76f4\u81f4\u529b\u4e8e\u652f\u6301\u548c\u53d1\u8d77\u516c\u53f8\u4e4b\u95f4\u7684 data \u4ea4\u6d41\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002\u6211\u4eec\u4e0d\u4ec5\u62e5\u6709\u5fc5\u8981\u7684\u6218\u7565\u7ecf\u9a8c\u3001\u5e7f\u6cdb\u7684\u96f6\u552e\u5546\u3001\u54c1\u724c\u548c\u4e13\u5bb6\u7f51\u7edc\uff0c\u8fd8\u5bf9 data\u3001\u540c\u610f\u548c\u6280\u672f\u6709\u7740\u6df1\u523b\u7684\u7406\u89e3\u3002.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-98381 size-large\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27768%27%20viewBox%3D%270%200%201024%20768%27%3E%3Crect%20width%3D%271024%27%20height%3D%27768%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Ecommerce-Berlin-Expo-Retail-Media-ARtefact-Unilever-1024x768-1.jpeg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u524d\uff0c\u6211\u4eec\u5728\u96f6\u552e\u5a92\u4f53\u548c data \u5408\u4f5c\u65b9\u9762\u7684\u7ecf\u9a8c\u9700\u6c42\u91cf\u5f88\u5927\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u6210\u7acb\u4e86\u4e00\u4e2a\u96f6\u552e\u5a92\u4f53\u7126\u70b9\u5c0f\u7ec4\uff0c\u8be5\u5c0f\u7ec4\u7684\u4efb\u52a1\u662f\u4e0e\u54c1\u724c\u5546\u3001\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u4e3a\u5fb7\u56fd\u7684\u96f6\u552e\u5a92\u4f53\u53d1\u5c55\u52fe\u753b\u84dd\u56fe\uff0c\u5e76\u5f00\u59cb\u4e0e\u4ee5\u4e0b\u673a\u6784\u5bc6\u5207\u5408\u4f5c <a href=\"https:\/\/www.bvdw.org\/\" target=\"_blank\" rel=\"noopener\">BVDW<\/a> \u786e\u5b9a\u5fb7\u56fd\u5e02\u573a\u7684\u96f6\u552e\u5a92\u4f53\u683c\u5c40\u3002\u8054\u90a6\u6570\u5b57\u7ecf\u6d4e\u534f\u4f1a (Federal Association of the Digital Economy e. V. (BVDW)) \u662f\u4e00\u4e2a\u5021\u5bfc\u56e2\u4f53\uff0c\u4e3a\u7ecf\u8425\u6570\u5b57\u5546\u4e1a\u6a21\u5f0f\u6216\u5229\u7528\u6570\u5b57\u6280\u672f\u521b\u9020\u4ef7\u503c\u7684\u5404\u79cd\u89c4\u6a21\u7684\u516c\u53f8\u670d\u52a1\u3002<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><p><a href=\"https:\/\/www.artefact.com\/zh\/cases\/unilever-how-does-artefact-support-unilever-on-retail-media-use-cases-to-increase-its-sales\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazyload alignleft wp-image-66188 size-thumbnail\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%27150%27%20viewBox%3D%270%200%20150%20150%27%3E%3Crect%20width%3D%27150%27%20height%3D%27150%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/03\/unilever-client-case-150x150-1.jpeg\" alt=\"Comment Artefact accompagne UNILEVER sur des cas d\u2019usage Retail Media pour augmenter ses ventes ?\" width=\"150\" height=\"150\" \/><\/a><strong>\u70b9\u51fb\u6b64\u5904\u4e86\u89e3\u66f4\u591a\u6709\u5173 Artefact \u901a\u8fc7 Data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u96f6\u552e\u5a92\u4f53\u4e3a\u516c\u53f8\u63d0\u4f9b\u652f\u6301\u7684\u65b9\u5f0f\uff1a<br \/>\n<\/strong><\/p>\n<p class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><a href=\"https:\/\/www.artefact.com\/zh\/cases\/unilever-how-does-artefact-support-unilever-on-retail-media-use-cases-to-increase-its-sales\/\" target=\"_blank\" rel=\"noopener\">ARTEFACT \u5982\u4f55\u5728\u96f6\u552e\u5a92\u4f53\u4f7f\u7528\u6848\u4f8b\u4e2d\u652f\u6301\u8054\u5408\u5229\u534e\u63d0\u9ad8\u9500\u552e\u989d\uff1f<\/a><\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>\u603b\u7684\u6765\u8bf4\uff0c\u8fd9\u6b21\u535a\u89c8\u4f1a\u975e\u5e38\u6210\u529f\u3002\u6211\u4eec\u9047\u5230\u4e86\u8bb8\u591a\u6709\u8da3\u7684\u4eba\uff0c\u4ed6\u4eec\u6765\u81ea\u4e0d\u540c\u7684\u56fd\u5bb6\uff0c\u6709\u7740\u4e0d\u540c\u7684\u9700\u6c42\u3001\u6311\u6218\u548c\u80cc\u666f\uff0c\u4f46\u4ed6\u4eec\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u7684\u8bdd\u9898--\u4ed6\u4eec\u90fd\u60f3\u66f4\u591a\u5730\u4e86\u89e3 Artefact \u4ee5\u53ca\u5982\u4f55\u5229\u7528 data \u548c\u4eba\u5de5\u667a\u80fd\u521b\u9020\u4ef7\u503c\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6bd4\u8d5b\u975e\u5e38\u7cbe\u5f69\uff01\u51ed\u501f GenAI \u89d2\u8272\u751f\u6210\u5668\u83b7\u5f97 \u201c\u521b\u65b0 \u201d\u7c7b\u7b2c\u4e00\u540d\uff0c\u5e76\u5728\u53f0\u4e0a\u8bb2\u8ff0\u4e86\u96f6\u552e\u5a92\u4f53\u4ee5\u53ca Data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u5982\u4f55\u5e2e\u52a9\u6269\u5c55\u4e1a\u52a1<\/p>","protected":false},"featured_media":99366,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-98380","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/98380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/99366"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=98380"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=98380"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=98380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}