{"id":99523,"date":"2024-02-04T17:41:25","date_gmt":"2024-02-04T17:41:25","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=99523"},"modified":"2024-09-24T14:25:24","modified_gmt":"2024-09-24T13:25:24","slug":"from-cdp-to-gpt-building-your-future-consumer-engagement-strategy-now","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/from-cdp-to-gpt-building-your-future-consumer-engagement-strategy-now\/","title":{"rendered":"\u4ece CDP \u5230 GPT\uff1a\u73b0\u5728\u5c31\u6784\u5efa\u672a\u6765\u7684\u6d88\u8d39\u8005\u53c2\u4e0e\u6218\u7565"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

Kevin Cheung<\/h3><\/div>

\u9ad8\u7ea7 Data \u54a8\u8be2\u603b\u76d1\u3001, Artefact \u65b0\u52a0\u5761<\/a><\/p>\n<\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u514b\u83b1\u8292-\u5f17\u5170\u79d1\u5c3c<\/h3><\/div>

\u9ad8\u7ea7 Data Consultant\u3001, Artefact \u65b0\u52a0\u5761<\/a><\/p>\n<\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

Phoebe Chen<\/h3><\/div>

\u9ad8\u7ea7\u8425\u9500\u7ecf\u7406\u3001, Artefact \u4e9a\u592a<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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2024 \u5e74 2 \u6708 28 \u65e5\u81f3 29 \u65e5\uff0c\u65b0\u52a0\u5761--\"\u4e16\u754c\u9057\u4ea7\u65e5\"\u3002 Artefact<\/a> \u65b0\u52a0\u5761 data \u548c\u4eba\u5de5\u667a\u80fd\u54a8\u8be2\u56e2\u961f\uff0c\u4e0e\u6211\u4eec\u7684\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u3001, \u73cd\u5b9d Data<\/a>, \u5ba2\u6237 Data \u5e73\u53f0 (CDP) \u7684\u9886\u5148\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546\u53c2\u52a0\u4e86\u4e9a\u6d32\u6570\u5b57\u8425\u9500\u4e16\u754c\u8bba\u575b (DMWF)\u3002.
\n\u4ed6\u4eec\u9610\u660e\u4e86\u4eba\u5de5\u667a\u80fd\u548c Gen AI \u5728\u8425\u9500\u5b9e\u8df5\u4e2d\u7684\u53d8\u9769\u529b\u91cf\uff0c\u5e76\u4e3e\u4f8b\u8bf4\u660e\u4e86\u8d85\u4e2a\u6027\u5316\u6d88\u8d39\u8005 targeting \u7684\u4e00\u4e9b\u5177\u4f53 CDP \u4f7f\u7528\u6848\u4f8b\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u6295\u8d44\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u4f5c\u4e3a \u201c\u4ece CDP \u5230 GPT\uff1a\u73b0\u5728\u5c31\u6784\u5efa\u672a\u6765\u7684\u6d88\u8d39\u8005\u53c2\u4e0e\u6218\u7565 \u201d\u4e3b\u9898\u6f14\u8bb2\u7684\u4e00\u90e8\u5206\uff0c\u6211\u4eec\u63a2\u8ba8\u4e86\u8f6c\u578b\u7684 3 \u4e2a\u91cd\u8981\u4e3b\u9898\uff1aData \u57fa\u7840\u3001\u4eba\u5de5\u667a\u80fd\u548c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u3002.<\/p>\n<\/div>

I - \u5229\u7528\u6b63\u786e\u7684\u8fde\u63a5\u6027\u3001\u7ba1\u7406\u548c\u53ef\u8bbf\u95ee\u6027\u5efa\u7acb Data \u57fa\u7840<\/h2><\/div>

\u6211\u4eec\u4e0e\u5176\u4ed6\u5ba2\u6237\u3001\u4e13\u9898\u8ba8\u8bba\u5c0f\u7ec4\u6210\u5458\u548c DMWF \u4e0e\u4f1a\u8005\u7684\u8c08\u8bdd\u5f3a\u8c03\u4e86\u8fd9\u4e00\u6b65\u9aa4\u7684\u91cd\u8981\u6027\u3002\u6ca1\u6709\u575a\u5b9e\u7684 data foundations\uff0c\u5c31\u65e0\u6cd5\u6fc0\u6d3b\u9ad8\u7ea7\u7528\u4f8b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7cbe\u529b\u5c31\u4f1a\u82b1\u8d39\u5728 data \u6e05\u7406\u548c\u4eba\u5de5\u6d41\u7a0b\u4e0a\uff0c\u800c\u4e0d\u662f\u63a2\u7d22\u548c\u521b\u65b0\u4e0a\u3002CDP \u662f\u6c47\u96c6\u5ba2\u6237 data \u7684\u7edd\u4f73\u5de5\u5177\u3002.<\/p>\n<\/div>