{"id":998163,"date":"2025-09-25T17:15:16","date_gmt":"2025-09-25T16:15:16","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=998163"},"modified":"2026-05-06T17:28:06","modified_gmt":"2026-05-06T16:28:06","slug":"a-c-suite-guide-to-marketing-measurement-in-2025","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/a-c-suite-guide-to-marketing-measurement-in-2025\/","title":{"rendered":"2025 \u5e74\u8425\u9500\u6d4b\u91cf C \u7ea7\u6307\u5357"},"content":{"rendered":"<h2><b>\u5f53\u4eca\u8425\u9500\u6d4b\u91cf\u7684\u73b0\u72b6<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6709\u4e24\u4e2a\u8bcd\u4e3b\u5bfc\u7740 C-suite \u5f53\u524d\u7684\u8425\u9500\u8bae\u7a0b\uff1a <\/span><b>GenAI <\/b><span style=\"font-weight: 400;\">\u548c <\/span><b>\u6d4b\u91cf<\/b><span style=\"font-weight: 400;\">. .\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u91cd\u5851\u5185\u5bb9\u521b\u5efa\u548c\u8425\u9500\u6d3b\u52a8\u7684\u6267\u884c\u65b9\u5f0f\uff0c\u800c\u8861\u91cf\u6807\u51c6\u5219\u662f\u51b3\u5b9a\u8fd9\u4e9b\u6295\u8d44\u662f\u5426\u771f\u7684 <\/span><b>\u63a8\u52a8\u4e1a\u52a1\u5f71\u54cd<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-cmos-comeback-aligning-the-c-suite-to-drive-customer-centric-growth\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u9ea6\u80af\u9521 2024 \u5e74 CMO \u8c03\u67e5<\/span><\/a><span style=\"font-weight: 400;\">, \u53ea\u6709 <\/span><b>41% \u7684\u8425\u9500\u9886\u5bfc\u8005\u8ba4\u4e3a\u5176\u7ec4\u7ec7\u5728\u7ee9\u6548\u8861\u91cf\u65b9\u9762\u5df2\u7ecf\u6210\u719f<\/b><span style=\"font-weight: 400;\">. .\u8d85\u8fc7 70% \u7684\u4f01\u4e1a\u627f\u8ba4\uff0c\u4ed6\u4eec\u65e0\u6cd5\u6839\u636e\u6548\u679c\u52a8\u6001\u8c03\u6574\u8425\u9500\u652f\u51fa\u3002\u8fd9\u79cd\u6210\u719f\u5ea6\u4e0a\u7684\u5dee\u8ddd\u610f\u5473\u7740\u9996\u5e2d\u8425\u9500\u5b98\u4eec\u7ecf\u5e38\u8981\u9762\u5bf9\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\uff0c\u90a3\u5c31\u662f\u5728\u6295\u8d44\u56de\u62a5\u7387\u8bc1\u636e\u6709\u9650\u7684\u60c5\u51b5\u4e0b\u4e3a\u81ea\u5df1\u7684\u9884\u7b97\u8fa9\u62a4\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6311\u6218\u5305\u62ec<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u7ee9\u6548\u8425\u9500\u548c\u54c1\u724c\u5efa\u8bbe\u4e4b\u95f4\u5e73\u8861\u9884\u7b97<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52a8\u6001\u8c03\u6574\u901a\u9053\u6df7\u5408<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5904\u7406\u4e0d\u5b8c\u6574\u6216\u8d28\u91cf\u5dee\u7684 data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8861\u91cf\u4ece TikTok \u6d3b\u52a8\u5230 GenAI \u589e\u5f3a\u5185\u5bb9\u7b49\u65b0\u5174\u7b56\u7565\u7684\u6295\u8d44\u56de\u62a5\u7387<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u60c5\u51b5\u8feb\u4f7f CMO \u540c\u65f6\u89e3\u51b3\u4ee5\u4e0b\u4e24\u4e2a\u95ee\u9898 <\/span><b>\u6218\u7565\u95ee\u9898<\/b><span style=\"font-weight: 400;\"> (\u5982\u4f55\u5728\u4e0d\u540c\u5730\u533a\u3001\u6e20\u9053\u4ee5\u53ca\u77ed\u671f\u548c\u957f\u671f\u76ee\u6807\u4e4b\u95f4\u5206\u914d\u9884\u7b97\uff1f <\/span><b>\u4e1a\u52a1\u95ee\u9898<\/b><span style=\"font-weight: 400;\"> (\u7f29\u51cf\u6d3b\u52a8\u9884\u7b97\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f\u672c\u5468\u5e94\u4f18\u5148\u8003\u8651\u54ea\u4e9b audience\uff1f\u4ec0\u4e48\u521b\u610f\u8868\u73b0\u6700\u597d\uff1f\uff09.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u51b3\u7b56\u5c42\u6b21\u5f88\u91cd\u8981\uff1a\u6218\u7565\u51b3\u7b56\u5f80\u5f80\u4f9d\u8d56\u4e8e\u6570\u6708\u6536\u96c6\u7684\u66f4\u6df1\u5165\u7684\u89c1\u89e3\uff0c\u800c\u8fd0\u8425\u51b3\u7b56\u5219\u9700\u8981\u66f4\u7ec6\u5316\u3001\u9ad8\u9891\u7387\u7684\u6307\u6807\u3002\u8861\u91cf\u6846\u67b6\u5fc5\u987b\u540c\u65f6\u6ee1\u8db3\u8fd9\u4e24\u79cd\u9700\u6c42\u3002.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #ff0066;\"><b>MROI \u9ec4\u91d1\u4e09\u89d2<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u73b0\u4ee3\u8425\u9500\u6d4b\u91cf\u7684\u6838\u5fc3\u662f\u6307\u5357\u6240\u79f0\u7684 <\/span><b>\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\uff08MROI\uff09\u91d1\u4e09\u89d2\uff1a\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u3001\u589e\u91cf\u6d4b\u8bd5\u548c\u5f52\u56e0\u3002.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload wp-image-998164 aligncenter\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-300x206.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-300x206.png\" alt=\"The golden triangle of MROI \" width=\"424\" height=\"291\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27424%27%20height%3D%27291%27%20viewBox%3D%270%200%20424%20291%27%3E%3Crect%20width%3D%27424%27%20height%3D%27291%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-200x138.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-300x206.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-400x275.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-600x413.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-768x529.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI-800x551.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/The-golden-triangle-of-MROI.png 879w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>\u8425\u9500\u7ec4\u5408\u6a21\u578b\uff08MMM\uff09<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">MMM \u662f\u4e09\u8005\u4e2d\u6700\u5177\u6218\u7565\u610f\u4e49\u7684\u3002\u5b83 <\/span><b>\u5206\u6790\u5386\u53f2 data\uff0c\u91cf\u5316\u8425\u9500\u6d3b\u52a8\u7684\u5f71\u54cd<\/b><span style=\"font-weight: 400;\"> \u5bf9\u9500\u552e\u989d\u7684\u5f71\u54cd\uff0c\u540c\u65f6\u8003\u8651\u5230\u57fa\u672c\u9700\u6c42\u4e0e\u589e\u91cf\u63d0\u5347\u3002\u73b0\u4ee3 MMM \u66f4\u8fdb\u4e00\u6b65\uff0c\u7eb3\u5165\u4e86\u54c1\u724c\u6548\u5e94\u3001\u5ef6\u8fdf\u5f71\u54cd\u548c\u6536\u76ca\u9012\u51cf\u7b49\u56e0\u7d20\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MMM \u9644\u5e26\u4e00\u4e2a <\/span><b>\u9884\u7b97\u4f18\u5316\u5668\u548c\u60c5\u666f\u6a21\u62df\u5668<\/b><span style=\"font-weight: 400;\"> \u5b83\u4f7f\u9996\u5e2d\u8425\u9500\u5b98\u80fd\u591f\u91cd\u65b0\u5206\u914d\u8d44\u6e90\u5e76\u6d4b\u8bd5\u4e0d\u540c\u7684\u672a\u6765\u6218\u7565\u3002\u5b83\u5df2\u6210\u4e3a\u9996\u5e2d\u8425\u9500\u5b98\u548c\u9996\u5e2d\u8d22\u52a1\u5b98\u4e4b\u95f4\u7684\u91cd\u8981\u63a5\u53e3\uff0c\u53ef\u5168\u9762\u4e86\u89e3\u8425\u9500\u652f\u51fa\u7684\u4ef7\u503c\u6240\u5728\u3002.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>\u589e\u91cf\u6d4b\u8bd5<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u589e\u91cf\u6d4b\u8bd5\u9a8c\u8bc1\u8425\u9500\u6d3b\u52a8\u662f\u5426\u771f\u6b63\u5e26\u6765\u4e86\u65b0\u7684\u7ed3\u679c\u3002\u5176\u539f\u7406\u662f\u5c06\u6d4b\u8bd5\u7ec4\uff08\u63a5\u89e6\u8425\u9500\u6d3b\u52a8\uff09\u4e0e\u5bf9\u7167\u7ec4\uff08\u672a\u63a5\u89e6\u8425\u9500\u6d3b\u52a8\uff09\u8fdb\u884c\u6bd4\u8f83\u3002\u4e0e\u7b80\u5355\u7684 A\/B \u6d4b\u8bd5\u4e0d\u540c\uff0c\u589e\u91cf\u6d4b\u8bd5\u53ef\u4ee5\u9694\u79bb\u8425\u9500\u7684\u56e0\u679c\u6548\u5e94\u3002\u4e3b\u8981\u7528\u9014\u5305\u62ec<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8861\u91cf\u6d3b\u52a8\u7684\u771f\u6b63\u589e\u91cf\u4ef7\u503c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f18\u5316\u652f\u51fa\u5206\u914d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6821\u51c6 MMM \u6a21\u578b\u548c\u5f52\u56e0\u6a21\u578b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5efa\u7acb \u201c\u6d4b\u8bd5\u4e0e\u5b66\u4e60 \u201d\u6587\u5316\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u589e\u91cf\u6d4b\u8bd5\u53ef\u4ee5 <\/span><b>\u57fa\u4e8e\u7528\u6237<\/b><span style=\"font-weight: 400;\"> (\u8ffd\u8e2a\u4e2a\u4eba\uff09\u6216 <\/span><b>\u57fa\u4e8e\u5730\u7406\u4f4d\u7f6e<\/b><span style=\"font-weight: 400;\"> (\u533a\u57df\u6bd4\u8f83\uff09\u3002\u8fd9\u4e24\u79cd\u65b9\u6cd5\u90fd\u6709\u591a\u79cd\u65b9\u6cd5\uff0c\u4ece\u8d1d\u53f6\u65af\u56e0\u679c\u63a8\u65ad\u5230\u6f5c\u5728\u7ed3\u679c\u6846\u67b6\uff0c\u53d6\u51b3\u4e8e\u95ee\u9898\u7684\u590d\u6742\u7a0b\u5ea6\u3002.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>\u5f52\u5c5e<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5f52\u56e0\u89e3\u51b3\u4e86\u8425\u9500\u4e2d\u6700\u5e38\u89c1\u7684\u96be\u9898\u4e4b\u4e00\uff1a\u8c01\u662f\u8f6c\u5316\u7684\u529f\u81e3\uff1f\u4f20\u7edf\u4e0a\uff0c\u5f52\u56e0\u8981\u4e48\u662f <\/span><b>\u57fa\u4e8e\u89c4\u5219<\/b><span style=\"font-weight: 400;\">, \u5982\u7b2c\u4e00\u6b21\u70b9\u51fb\u3001\u6700\u540e\u4e00\u6b21\u70b9\u51fb\u3001\u7ebf\u6027\u6216\u65f6\u95f4\u8870\u51cf\uff0c\u6216<\/span><b> data-driven<\/b><span style=\"font-weight: 400;\"> (DDA\uff09\u3002\u5f52\u56e0\u901a\u5e38\u4f9d\u8d56\u4e8e <\/span><b>\u9a6c\u5c14\u53ef\u592b\u94fe<\/b><span style=\"font-weight: 400;\"> (\u590d\u6742\u7684\u6570\u5b66\u6a21\u578b\uff0c\u6839\u636e\u5f53\u524d\u6761\u4ef6\u9884\u6d4b\u672a\u6765\u72b6\u6001\uff0c\u5ffd\u7565\u8fc7\u53bb\u4e8b\u4ef6\uff09\uff0c\u6216 <\/span><b>\u590f\u666e\u5229\u503c<\/b><span style=\"font-weight: 400;\"> (\u6839\u690d\u4e8e\u535a\u5f08\u8bba\uff0c\u5b83\u4eec\u63d0\u4f9b\u4e86\u4e00\u79cd\u5728\u8d21\u732e\u4e0d\u7b49\u7684\u5408\u4f5c\u8005\u4e4b\u95f4\u5206\u914d\u6536\u76ca\u6216\u6210\u672c\u7684\u516c\u5e73\u65b9\u6cd5\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2025 \u5e74\uff0c\u5f52\u56e0\u6280\u672f\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002\u6df1\u5ea6\u5b66\u4e60\u6a21\u578b\uff0c\u5982<\/span><b> LSTM <\/b><span style=\"font-weight: 400;\">(\u957f\u77ed\u671f\u8bb0\u5fc6\uff09\uff0c\u5e76\u901a\u8fc7\u6ce8\u610f\u529b\u673a\u5236\u52a0\u4ee5\u5f3a\u5316\uff0c\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u6a21\u62df\u5ba2\u6237\u65c5\u7a0b\uff0c\u5e76\u66f4\u516c\u5e73\u5730\u5206\u914d\u4fe1\u7528\u3002\u8fd9\u4e9b\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u65b9\u6cd5\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u4e86\u89e3\u54ea\u4e9b\u63a5\u89e6\u70b9\u7ec4\u5408\u4fc3\u6210\u4e86\u8f6c\u5316\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u54ea\u4e9b\u5355\u4e2a\u6e20\u9053\u4fc3\u6210\u4e86\u8f6c\u5316\u3002.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>\u4e3a\u4ec0\u4e48\u4e09\u89d2\u6d4b\u91cf\u5f88\u91cd\u8981<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6bcf\u79cd\u65b9\u6cd5\u90fd\u6709\u4f18\u7f3a\u70b9\u3002MMM \u63d0\u4f9b\u4e86\u81ea\u4e0a\u800c\u4e0b\u7684\u957f\u671f\u89c6\u89d2\u3002\u589e\u91cf\u6d4b\u8bd5\u901a\u8fc7\u5b9e\u9a8c\u63d0\u4f9b\u5730\u9762\u5b9e\u51b5\u3002\u5f52\u56e0\u6cd5\u63d0\u4f9b\u4e86\u8be6\u7ec6\u7684\u98de\u884c\u4e2d\u4f18\u5316\u3002. <\/span><b>\u4e24\u8005\u7ed3\u5408\u4f7f\u7528\uff0c\u53ef\u5f62\u6210\u4e00\u4e2a\u6574\u4f53\u7684\u8425\u9500\u6548\u679c\u89c6\u56fe\uff0c\u5728\u6218\u7565\u89c4\u5212\u4e0e\u6218\u672f\u7075\u6d3b\u6027\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>\u5185\u90e8\u8fd8\u662f\u4e0d\u5185\u90e8\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">2025 \u5e74\u7684\u4e00\u4e2a\u91cd\u8981\u4e3b\u9898\u662f\uff0c\u4f01\u4e1a\u5e94\u8be5\u5f00\u53d1\u5185\u90e8\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\uff0c\u8fd8\u662f\u4f9d\u8d56 SaaS \u63d0\u4f9b\u5546\u3002.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5185\u90e8\u57f9\u8bad\u7684\u4f18\u70b9<\/b><span style=\"font-weight: 400;\">:\u5b9a\u5236\u3001\u63a7\u5236\u3001IP \u4fdd\u7559\u3001\u957f\u671f\u6210\u672c\u6548\u76ca\u3001\u53ef\u6269\u5c55\u6027\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5185\u90e8\u8fd0\u4f5c\u7684\u7f3a\u70b9<\/b><span style=\"font-weight: 400;\">:\u524d\u671f\u6210\u672c\u9ad8\u3001\u9700\u8981\u4e13\u4e1a\u4eba\u624d\u3001\u7ef4\u62a4\u8d1f\u62c5\u3001\u6301\u7eed\u66f4\u65b0\u3002.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6b63\u786e\u7684\u9009\u62e9\u53d6\u51b3\u4e8e data \u53ef\u7528\u6027\u3001\u8d44\u6e90\u548c\u6218\u7565\u91cd\u70b9\u3002\u62e5\u6709\u5f3a\u5927 data foundations \u7684\u5927\u578b\u6210\u719f\u54c1\u724c\u8d8a\u6765\u8d8a\u591a\u5730\u5efa\u7acb\u5185\u90e8 MMM \u548c\u5f52\u56e0\u80fd\u529b\uff0c\u800c\u5176\u4ed6\u54c1\u724c\u5219\u53ef\u80fd\u4f1a\u501a\u91cd SaaS \u4ee5\u83b7\u5f97\u901f\u5ea6\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002.<\/span><\/p>\n<h2><b>\u884c\u4e1a\u9886\u5bfc\u8005\u63d0\u4f9b\u7684\u4e1a\u52a1\u4f7f\u7528\u6848\u4f8b<\/b><\/h2>\n<p><img decoding=\"async\" class=\"lazyload  wp-image-998165\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Googles-open-source-Meridian.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Googles-open-source-Meridian.png\" alt=\"Google\u2019s open-source Meridian\" width=\"36\" height=\"36\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2736%27%20height%3D%2736%27%20viewBox%3D%270%200%2036%2036%27%3E%3Crect%20width%3D%2736%27%20height%3D%2736%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Googles-open-source-Meridian-66x66.png 66w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Googles-open-source-Meridian.png 72w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 36px) 100vw, 36px\" \/> <b>\u8c37\u6b4c\u7684\u5f00\u6e90 Meridian<\/b><\/p>\n<p><span style=\"font-weight: 400;\">2025 \u5e74\u521d\uff0c\u8c37\u6b4c\u63a8\u51fa\u4e86 <\/span><b>\u5b50\u5348\u7ebf<\/b><span style=\"font-weight: 400;\">, \u7684\u5f00\u6e90 Python \u8f6f\u4ef6\u5305\u3002Meridian \u89e3\u51b3\u4e86\u4e09\u4e2a\u75db\u70b9\uff1a\u6821\u51c6\uff08\u4e0e\u589e\u91cf\u6d4b\u8bd5\u7ed3\u679c\u4fdd\u6301\u4e00\u81f4\uff09\u3001\u4e0a\u5c42\u6e20\u9053\u6d4b\u91cf\uff08\u4f7f\u7528\u5230\u8fbe\u7387\u548c\u9891\u7387\u800c\u975e\u5370\u8c61\uff09\u4ee5\u53ca\u641c\u7d22\u504f\u5dee\u6821\u6b63\uff08\u5c06\u67e5\u8be2\u91cf\u4f5c\u4e3a\u4e00\u4e2a\u6df7\u6742\u53d8\u91cf\u8003\u8651\u5728\u5185\uff09\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meridian \u7684\u5f00\u6e90\u6027\u610f\u5473\u7740\u516c\u53f8\u53ef\u4ee5\u6839\u636e\u81ea\u8eab\u9700\u8981\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\uff0c\u4ece\u800c\u4f7f MMM \u66f4\u51c6\u786e\u3001\u66f4\u900f\u660e\u3002.<\/span><\/p>\n<p><b><i>\u201c\u8c37\u6b4c\u7684\u76ee\u6807\u662f\u8ba9\u5e7f\u544a\u4e3b\u80fd\u591f\u62e5\u6709\u81ea\u5df1\u7684 MMM \u6d41\u7a0b\uff0c\u5e76\u5b9e\u73b0\u6a21\u578b\u8bbe\u8ba1\u7684\u5b8c\u5168\u900f\u660e\u201d\u3002\u201d <\/i><\/b><span style=\"font-weight: 400;\">- Sid Mohan\uff0cArtefact \u7f8e\u56fd\u548c\u5317\u6b27 Data \u79d1\u5b66\u90e8\u4e3b\u4efb\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload wp-image-998166 alignleft\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/accor-300x79.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/accor-300x79.png\" alt=\"\" width=\"68\" height=\"18\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2768%27%20height%3D%2718%27%20viewBox%3D%270%200%2068%2018%27%3E%3Crect%20width%3D%2768%27%20height%3D%2718%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/accor-200x53.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/accor-300x79.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/accor-400x105.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/accor.png 438w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 68px) 100vw, 68px\" \/><\/p>\n<p><b>\u96c5\u9ad8\u5353\u8d8a\u7684\u8425\u9500\u6d4b\u91cf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u96c5\u9ad8\u5728\u5168\u7403\u62e5\u6709 5,700 \u591a\u5bb6\u9152\u5e97\uff0c\u5b83\u4f7f\u7528\u589e\u91cf\u6d4b\u8bd5\u6765\u8861\u91cf\u4ed8\u8d39\u641c\u7d22\u7b49\u83b7\u53d6\u6e20\u9053\u7684\u771f\u6b63\u5f71\u54cd\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6e20\u9053\u7684\u6210\u672c\u9010\u5e74\u589e\u52a0\u3002\u901a\u8fc7\u8d28\u7591\u6709\u5173\u63a8\u52a8\u589e\u91cf\u6536\u5165\u7684\u5047\u8bbe\uff0c\u96c5\u9ad8\u4f18\u5316\u4e86\u9884\u7b97\u5206\u914d\uff0c\u5e76\u4f7f\u56e2\u961f\u6709\u80fd\u529b\u6311\u6218\u957f\u671f\u6301\u6709\u7684\u89c2\u5ff5\u3002.<\/span><\/p>\n<p><b><i>\u201c\u589e\u91cf\u6d4b\u91cf\u662f\u8425\u9500\u6548\u679c\u7684\u5173\u952e\uff0c\u5c24\u5176\u662f\u5728\u9690\u79c1\u95ee\u9898\u65e5\u76ca\u7a81\u51fa\u3001\u5ba2\u6237\u65c5\u7a0b\u65e5\u8d8b\u590d\u6742\u7684\u60c5\u51b5\u4e0b\u201d\u3002\u201d <\/i><\/b><span style=\"font-weight: 400;\">- \u96c5\u9ad8\u96c6\u56e2\u7535\u5b50\u5546\u52a1\u4e0e\u5ba2\u6237\u53c2\u4e0e\u9ad8\u7ea7\u526f\u603b\u88c1 Yassine Hachem\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload wp-image-998168 alignleft\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-300x169.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-300x169.png\" alt=\"\" width=\"57\" height=\"32\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2757%27%20height%3D%2732%27%20viewBox%3D%270%200%2057%2032%27%3E%3Crect%20width%3D%2757%27%20height%3D%2732%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-200x113.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-300x169.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-400x225.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-600x338.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-768x432.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-800x450.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-1024x576.png 1024w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-1200x675.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/nike-1-1536x864.png 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 57px) 100vw, 57px\" \/><\/p>\n<p><b>\u8010\u514b\u8425\u9500\u6d4b\u91cf\u7684\u53ef\u64cd\u4f5c\u6027<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8010\u514b\u7684\u6545\u4e8b\u662f\u4e00\u4e2a\u575a\u6301\u4e0d\u61c8\u548c\u6587\u5316\u53d8\u9769\u7684\u6545\u4e8b\u3002\u9ad8\u5c42\u9886\u5bfc\u5021\u5bfc\u5c06\u8861\u91cf\u4f5c\u4e3a\u4e00\u79cd\u6218\u7565\u63a8\u52a8\u529b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u62a5\u544a\u529f\u80fd\u3002\u589e\u91cf\u6d4b\u8bd5\u6210\u4e3a\u8bc1\u660e\u8425\u9500\u6548\u679c\u7684\u6807\u51c6\uff0c\u800c MMM \u5219\u6210\u4e3a\u957f\u671f\u89c4\u5212\u7684\u652f\u67f1\u3002\u8010\u514b\u516c\u53f8\u8fd8\u5c06\u5176 MMM \u80fd\u529b\u5185\u7f6e\u4e8e\u516c\u53f8\u5185\u90e8\uff0c\u4ee5\u4fbf\u6839\u636e\u5176\u590d\u6742\u7684\u4e1a\u52a1\u60c5\u51b5\u91cf\u8eab\u5b9a\u5236\u6d1e\u5bdf\u529b\u3002\u4e3b\u8981\u7ecf\u9a8c\u5305\u62ec<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e00\u81f4\u6027\u5efa\u7acb\u4fe1\u4efb<\/b><span style=\"font-weight: 400;\"> (\u8010\u514b\u516c\u53f8\u6bcf\u4e2a\u5b63\u5ea6\u90fd\u4f7f\u7528\u540c\u4e00\u5f20\u8bb0\u5206\u5361\uff0c\u5373\u4f7f data \u4e0d\u5b8c\u6574\u65f6\u4e5f\u662f\u5982\u6b64\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5fc5\u987b\u5c06\u8861\u91cf\u7eb3\u5165\u4e1a\u52a1\u6d41\u7a0b<\/b><span style=\"font-weight: 400;\"> (\u4ece\u89c4\u5212\u5468\u671f\u5230\u6570\u5b57\u5546\u52a1\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6587\u5316\u548c\u4eba\u5458\u4e0e\u5de5\u5177\u540c\u6837\u91cd\u8981<\/b><span style=\"font-weight: 400;\"> (\u8010\u514b\u516c\u53f8\u901a\u8fc7\u5176\u6d88\u8d39\u8005\u8425\u9500\u5b66\u9662\u5bf9 data \u626b\u76f2\u9879\u76ee\u8fdb\u884c\u4e86\u6295\u8d44\uff09\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5de5\u5177\u5e94\u6c11\u4e3b\u5316<\/b><span style=\"font-weight: 400;\"> (\u4eea\u8868\u677f\u548c\u8bb0\u5206\u5361\u4f7f\u4eba\u4eec\u80fd\u591f\u5e7f\u6cdb\u83b7\u53d6\u89c1\u89e3\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><b><i>\u201c\u8425\u9500\u6d4b\u8bc4\u7684\u771f\u6b63\u4ef7\u503c\u5728\u4e8e\u5982\u4f55\u5c06\u5176\u878d\u5165\u516c\u53f8\u6d41\u7a0b\uff0c\u5982\u4f55\u5f97\u5230\u9886\u5bfc\u5c42\u7684\u5927\u529b\u652f\u6301\uff0c\u4ee5\u53ca\u5982\u4f55\u901a\u8fc7\u6709\u6548\u7684\u53d8\u9769\u7ba1\u7406\u6765\u5b9e\u73b0\u201d\u3002\u201d<\/i><\/b><span style=\"font-weight: 400;\"> - Linda Cereda\uff0c\u8010\u514b\u516c\u53f8\u524d\u5168\u7403\u8425\u9500\u526f\u603b\u88c1 Data\u3002.<\/span><\/p>\n<h2><b>Artefact\uff1a\u54c1\u724c\u548c\u957f\u671f\u6d4b\u91cf<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Artefact \u5f3a\u8c03 <\/span><b>95-5 \u89c4\u5219<\/b><span style=\"font-weight: 400;\">\u5728\u4efb\u4f55\u7279\u5b9a\u65f6\u95f4\uff0c\u53ea\u6709\u7ea6 5% \u7684\u6d88\u8d39\u8005\u5904\u4e8e\u5e02\u573a\u4e2d\uff0c\u8fd9\u610f\u5473\u7740 95% \u7684\u6d88\u8d39\u8005\u5c1a\u672a\u51c6\u5907\u597d\u8d2d\u4e70\u3002\u7ee9\u6548\u8425\u9500\u9488\u5bf9\u7684\u662f 5%\uff0c\u800c\u54c1\u724c\u5efa\u8bbe\u57f9\u80b2\u7684\u662f 95%\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u6355\u6349\u8fd9\u4e24\u79cd\u6548\u5e94\uff0cArtefact \u5f00\u53d1\u51fa\u4e86\u5c06\u54c1\u724c\u8d44\u4ea7\u878d\u5165 MMM \u7684\u65b9\u6cd5\u3002\u901a\u8fc7\u5c06\u54c1\u724c\u6307\u6807\uff08\u6765\u81ea\u8c03\u67e5\u3001\u793e\u4ea4\u8046\u542c\u548c\u641c\u7d22\u91cf\uff09\u4e0e\u77ed\u671f\u9500\u552e\u989d\u548c\u957f\u671f\u57fa\u7ebf\u589e\u957f\u8054\u7cfb\u8d77\u6765\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u91cf\u5316\u54c1\u724c\u4f18\u52bf\u7684\u53cc\u91cd\u5f71\u54cd\uff1a\u65e2\u80fd\u4fc3\u8fdb\u672a\u6765\u6536\u5165\uff0c\u53c8\u80fd\u63d0\u9ad8\u77ed\u671f\u6fc0\u6d3b\u6548\u7387\u3002.<\/span><\/p>\n<p><b><i>\u201c\u8fd9\u79cd\u66f4\u4e30\u5bcc\u7684\u89c6\u89d2\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u505a\u51fa\u66f4\u660e\u667a\u7684\u6295\u8d44\u51b3\u7b56\uff0c\u6839\u636e\u5a92\u4f53\u5728\u4e24\u4e2a\u65f6\u95f4\u8de8\u5ea6\u4e0a\u7684\u5b9e\u9645\u5f71\u54cd\u6765\u5e73\u8861\u54c1\u724c\u5efa\u8bbe\u548c\u6548\u679c\u8425\u9500\u201d\u3002\u201d<\/i><\/b> <span style=\"font-weight: 400;\">- Johan Walda\uff0cData \u79d1\u5b66\u7ecf\u7406\uff0cArtefact<\/span><\/p>\n<h2><b>\u8425\u9500\u6d4b\u91cf\u7684\u672a\u6765<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c55\u671b\u672a\u6765\uff0c\u4e94\u5927\u8d8b\u52bf\u6e05\u6670\u53ef\u89c1\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data \u7684\u8d28\u91cf\u548c\u51fa\u5904\uff1a<\/b><span style=\"font-weight: 400;\"> \u8425\u9500\u4eba\u5458\u5c06\u9700\u8981\u53ef\u9760\u3001\u900f\u660e\u7684 data \u6765\u6e90\uff0c\u7279\u522b\u662f\u5728\u9762\u5411\u6d88\u8d39\u8005\u7684\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u4e2d\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e0d\u65ad\u53d8\u5316\u7684\u5a92\u4f53\u73af\u5883\uff1a<\/b><span style=\"font-weight: 400;\"> \u8054\u7f51\u7535\u89c6\u548c\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u9700\u8981\u65b0\u7684\u6d4b\u91cf\u6846\u67b6\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba4\u5185 MMM \u4e0e\u6d4b\u8bd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u66f4\u6210\u719f\u7684\u54c1\u724c\u5c06\u5efa\u7acb\u5185\u90e8\u6d4b\u91cf\u80fd\u529b\uff0c\u5c06 MMM \u4e0e\u6301\u7eed\u5b9e\u9a8c\u76f8\u7ed3\u5408\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9690\u79c1\u4f18\u5148\u65b9\u6cd5<\/b><span style=\"font-weight: 400;\"> - \u968f\u7740\u76d1\u7ba1\u66f4\u52a0\u4e25\u683c\uff0c\u7b2c\u4e09\u65b9 cookies\u3001first-party\u3001data \u548c\u805a\u5408\u65b9\u6cd5\uff08\u5982 MMM\uff09\u7684\u91cd\u8981\u6027\u5c06\u65e5\u76ca\u51f8\u663e\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5173\u6ce8\u8d28\u91cf\uff1a<\/b><span style=\"font-weight: 400;\"> \u8861\u91cf\u6807\u51c6\u5c06\u4e0d\u518d\u5c40\u9650\u4e8e\u70b9\u51fb\u91cf\u548c\u5370\u8c61\u91cf\uff0c\u800c\u662f\u80fd\u591f\u6355\u6349\u5230\u6709\u610f\u4e49\u7684\u53c2\u4e0e\u5ea6\u548c\u5173\u6ce8\u5ea6\u7684\u6307\u6807\uff0c\u4ece\u800c\u63d0\u9ad8\u521b\u610f\u7684\u6709\u6548\u6027\u3002.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u603b\u4f53\u65b9\u5411\u662f\u660e\u786e\u7684\uff1a <\/span><b>\u4e00\u4e2a\u7efc\u5408\u7684\u3001\u6ce8\u91cd\u9690\u79c1\u548c\u8d28\u91cf\u7684\u6d4b\u91cf\u751f\u6001\u7cfb\u7edf<\/b><span style=\"font-weight: 400;\"> \u5728\u8fd9\u91cc\uff0c\u5404\u79cd\u65b9\u6cd5\u76f8\u4e92\u914d\u5408\uff0c\u77ed\u671f\u4e1a\u7ee9\u4e0e\u957f\u671f\u54c1\u724c\u5efa\u8bbe\u4e4b\u95f4\u7684\u5e73\u8861\u662f\u53ef\u4ee5\u8861\u91cf\u7684\uff0c\u800c\u4e0d\u662f\u51ed\u7a7a\u731c\u6d4b\u3002.<\/span><\/p>\n<h2><b><\/b><b>\u7ed3\u8bba\uff1a\u8861\u91cf\u73b0\u5728\u5df2\u6210\u4e3a\u4e00\u79cd\u6218\u7565\u63a8\u8fdb\u624b\u6bb5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">2025 \u5e74\uff0c\u8425\u9500\u6d4b\u91cf\u4e0d\u518d\u662f\u540e\u53f0\u5206\u6790\u529f\u80fd\u3002\u5b83\u662f\u8463\u4e8b\u4f1a\u7684\u8bae\u9898\u3001, <\/span><b>\u786e\u5b9a\u9884\u7b97\u5206\u914d\u548c\u6218\u7565\u89c4\u5212\u3001, <\/b><span style=\"font-weight: 400;\">\u548c <\/span><b>\u7ade\u4e89\u4f18\u52bf<\/b><span style=\"font-weight: 400;\">. .MMM\u3001\u589e\u91cf\u6d4b\u8bd5\u548c\u5f52\u56e0\u7684\u91d1\u4e09\u89d2\u6784\u6210\u4e86\u6838\u5fc3\u3002\u4f46\u771f\u6b63\u7684\u5dee\u5f02\u5316\u5728\u4e8e\u4f01\u4e1a\u5982\u4f55\u5728\u5185\u90e8\u6216\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u6574\u5408\u8fd9\u4e9b\u65b9\u6cd5\uff0c\u5e76\u5c06\u5176\u878d\u5165\u4f01\u4e1a\u6587\u5316\u548c\u6d41\u7a0b\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96c5\u9ad8\u548c\u8010\u514b\u7684\u6545\u4e8b\u8868\u660e\uff0c\u6210\u529f\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u7cbe\u6e5b\u7684\u6280\u672f\u3002\u5b83\u9700\u8981\u9886\u5bfc\u5c42\u7684\u8ba4\u540c\u3001\u6587\u5316\u53d8\u9769\u3001\u6301\u7eed\u5e94\u7528\u4ee5\u53ca\u6d1e\u5bdf\u529b\u7684\u6c11\u4e3b\u5316\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C-suite \u7684\u91cd\u8981\u7ecf\u9a8c\u662f\u4ec0\u4e48\uff1f <\/span><b>\u8861\u91cf\u4e0d\u662f\u9009\u62e9\u4e00\u79cd\u65b9\u6cd5\u6216\u4e00\u79cd\u5de5\u5177\u3002\u800c\u662f\u8981\u534f\u8c03\u591a\u79cd\u65b9\u6cd5\uff0c\u6355\u6349\u8425\u9500\u5f71\u54cd\u7684\u5168\u8c8c\u3002.<\/b><span style=\"font-weight: 400;\"> \u90a3\u4e9b\u638c\u63e1\u4e86\u8fd9\u79cd\u534f\u8c03\u80fd\u529b\u7684\u4eba\u4e0d\u4ec5\u80fd\u634d\u536b\u81ea\u5df1\u7684\u9884\u7b97\uff0c\u8fd8\u80fd\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u52302025\u5e74\uff0c\u8425\u9500\u6548\u679c\u8861\u91cf\u5df2\u6210\u4e3a\u9ad8\u7ba1\u5c42\u7684\u9996\u8981\u4efb\u52a1\u3002\u5c3d\u7ba1\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u6539\u53d8\u8425\u9500\u6d3b\u52a8\u7684\u6267\u884c\u65b9\u5f0f\uff0c\u4f46\u552f\u6709\u901a\u8fc7\u6548\u679c\u8861\u91cf\u624d\u80fd\u8bc1\u660e\u8425\u9500\u4ef7\u503c\u5e76\u786e\u4fdd\u9884\u7b97\u3002\u7136\u800c\uff0c\u8fd9\u4e00\u9886\u57df\u7684\u6210\u719f\u5ea6\u4ecd\u7136\u8f83\u4f4e\uff1a\u5927\u591a\u6570\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\u4ecd\u96be\u4ee5\u6839\u636e\u7ee9\u6548\u52a8\u6001\u8c03\u6574\u9884\u7b97\u3002 \u6311\u6218\u5728\u4e8e\u5e73\u8861\u54c1\u724c\u8425\u9500\u4e0e\u7ee9\u6548\u8425\u9500\u3001\u5e94\u5bf9\u788e\u7247\u5316\u7684data\u6570\u636e\uff0c\u4ee5\u53ca\u5728\u6218\u7565\u548c\u8fd0\u8425\u5c42\u9762\u5b9e\u73b0\u51b3\u7b56\u7684\u4e00\u81f4\u6027\u3002.<br \/>\n\u5728\u65b0\u6d4b\u91cf\u683c\u5c40\u7684\u6838\u5fc3\uff0c\u662fMROI\u6784\u6210\u7684\u201c\u9ec4\u91d1\u4e09\u89d2\u201d\uff1a<br \/>\n\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u63d0\u4f9b\u4e86\u6218\u7565\u89c6\u89d2\uff0c\u91cf\u5316\u4e86\u8425\u9500\u5bf9\u9500\u552e\u7684\u5f71\u54cd\uff0c\u5e76\u63d0\u4f9b\u4e86\u4f18\u5316\u5de5\u5177\u548c\u6a21\u62df\u5de5\u5177\uff0c\u4ee5\u6307\u5bfc\u9884\u7b97\u5206\u914d\u3002.<\/p>\n<p>\u589e\u91cf\u6d4b\u8bd5\u5229\u7528\u6d4b\u8bd5\u4e0e\u5bf9\u7167\u5b9e\u9a8c\u6765\u786e\u5b9a\u56e0\u679c\u5173\u7cfb\uff0c\u4ece\u800c\u9a8c\u8bc1\u6d3b\u52a8\u662f\u5426\u771f\u6b63\u63a8\u52a8\u4e86\u989d\u5916\u7684\u6210\u679c\u3002\u5b83\u8fd8\u53ef\u4ee5\u6821\u51c6 MMM \u6a21\u578b\u548c\u5f52\u56e0\u6a21\u578b\u3002.<\/p>\n<p>\u901a\u8fc7\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5206\u914d\u4fe1\u7528\uff0c\u5f52\u56e0\u4e3a\u98de\u884c\u4e2d\u7684\u4f18\u5316\u63d0\u4f9b\u4fe1\u606f\u30022025 \u5e74\uff0c\u5148\u8fdb\u7684\u6a21\u578b\u5c06\u5229\u7528\u6df1\u5ea6\u5b66\u4e60\u548c\u6ce8\u610f\u529b\u673a\u5236\u66f4\u6709\u6548\u5730\u6355\u6349\u6e20\u9053\u4e92\u52a8\u3002.<\/p>\n<p>\u8fd9\u4e9b\u65b9\u6cd5\u7ed3\u5408\u4f7f\u7528\u65f6\u6548\u679c\u6700\u4f73\uff1aMMM\u7528\u4e8e\u957f\u671f\u89c4\u5212\uff0c\u589e\u91cf\u6cd5\u7528\u4e8e\u9a8c\u8bc1\u5b9e\u9645\u60c5\u51b5\uff0c\u5f52\u56e0\u5206\u6790\u5219\u7528\u4e8e\u5b9e\u73b0\u5b9e\u65f6\u654f\u6377\u6027\u3002.<br \/>\n\u4f01\u4e1a\u8fd8\u9762\u4e34\u7740\u201c\u81ea\u5efa\u201d\u4e0e\u201cSaaS \u89e3\u51b3\u65b9\u6848\u201d\u4e4b\u95f4\u7684\u6289\u62e9\u3002\u81ea\u5efa\u65b9\u6848\u867d\u80fd\u5b9e\u73b0\u5b9a\u5236\u5316\u5e76\u786e\u4fdd\u63a7\u5236\u6743\uff0c\u4f46\u9700\u8981\u4eba\u624d\u548c\u6295\u5165\uff1b\u800c SaaS \u65b9\u6848\u5219\u80fd\u63d0\u4f9b\u901f\u5ea6\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002\u6b63\u786e\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u8d44\u6e90\u548c data \u7684\u6210\u719f\u5ea6\u3002.<br \/>\n\u73b0\u5b9e\u6848\u4f8b\u7a81\u663e\u4e86\u6700\u4f73\u5b9e\u8df5\uff1a<br \/>\n\u8c37\u6b4c\u7684Meridian\u63a8\u51fa\u4e86\u4e00\u6b3e\u5f00\u6e90\u7684MMM\u5de5\u5177\u5305\uff0c\u65e8\u5728\u6539\u8fdb\u6821\u51c6\u3001\u6f0f\u6597\u4e0a\u7aef\u6d4b\u91cf\u548c\u504f\u5dee\u6821\u6b63\u3002.<\/p>\n<p>\u96c5\u9ad8\u5229\u7528\u589e\u91cf\u6d4b\u8bd5\u6765\u8d28\u7591\u5047\u8bbe\u5e76\u4f18\u5316\u9884\u7b97\u5206\u914d\u3002.<\/p>\n<p>\u8010\u514b\u516c\u53f8\u5c55\u793a\u4e86\u575a\u6301\u4e0d\u61c8\u548c\u6587\u5316\u53d8\u9769\u7684\u529b\u91cf\uff0c\u5c06\u8861\u91cf\u7eb3\u5165\u6d41\u7a0b\u5e76\u4f7f\u6d1e\u5bdf\u529b\u6c11\u4e3b\u5316\u3002.<\/p>\n<p>Artefact \u5f3a\u8c03 \"95-5 \"\u6cd5\u5219\uff0c\u5c55\u793a\u4e86\u54c1\u724c\u8d44\u4ea7\u8861\u91cf\u5982\u4f55\u5c06\u957f\u671f\u589e\u957f\u4e0e\u77ed\u671f\u4e1a\u7ee9\u6548\u7387\u8054\u7cfb\u8d77\u6765\u3002.<\/p>\n<p>\u5c55\u671b\u672a\u6765\uff0c\u4ee5\u4e0b\u4e94\u5927\u8d8b\u52bf\u5c06\u5851\u9020\u6d4b\u91cf\u9886\u57df\u7684\u53d1\u5c55\uff1adata\u8d28\u91cf\u7684\u63d0\u5347\u3001\u96f6\u552e\u5a92\u4f53\u548c\u8054\u7f51\u7535\u89c6\u7684\u65b0\u6846\u67b6\u3001\u914d\u5907\u6d4b\u8bd5\u529f\u80fd\u7684\u5185\u90e8\u5e02\u573a\u8425\u9500\u6a21\u578b\uff08MMM\uff09\u3001\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u65b9\u6cd5\uff0c\u4ee5\u53ca\u57fa\u4e8e\u6ce8\u610f\u529b\u7684\u6307\u6807\u3002.<br \/>\n\u7ed3\u8bba\u5f88\u660e\u786e\uff1a\u8425\u9500\u8861\u91cf\u5982\u4eca\u5df2\u6210\u4e3a\u4e00\u79cd\u6218\u7565\u63a8\u52a8\u529b\u3002\u901a\u8fc7\u6574\u5408\u5404\u79cd\u65b9\u6cd5\u8bba\u3001\u5c06\u5176\u878d\u5165\u4f01\u4e1a\u6587\u5316\uff0c\u5e76\u540c\u65f6\u5173\u6ce8\u4e1a\u7ee9\u548c\u54c1\u724c\uff0c\u9996\u5e2d\u8425\u9500\u5b98\u4eec\u80fd\u591f\u634d\u536b\u5176\u9884\u7b97\uff0c\u5e76\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002.<\/p>","protected":false},"featured_media":998309,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2995,21929,2997,21940],"blog-language":[2991],"class_list":["post-998163","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-ai-technology","blog-category-consumer-goods-services","blog-category-data-marketing","blog-category-generative-ai","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/998163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/998309"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=998163"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=998163"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=998163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}