{"id":12504,"date":"2021-02-24T17:26:18","date_gmt":"2021-02-24T17:26:18","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=12504"},"modified":"2024-09-24T16:31:42","modified_gmt":"2024-09-24T15:31:42","slug":"pierre-fabre-using-precision-marketing-to-change-the-customer-relationship-paradigm","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/pierre-fabre-using-precision-marketing-to-change-the-customer-relationship-paradigm\/","title":{"rendered":"<span class=\"highlight\">\u5316\u5986\u54c1<\/span> \u5229\u7528\u7cbe\u51c6\u8425\u9500\u6539\u53d8\u5ba2\u6237\u5173\u7cfb\u6a21\u5f0f<span class=\"highlight\">.<\/span>"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/QkTBGNSOiR4?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\u8bbf\u8c08\uff1a\u5229\u7528 Artefact \u7684\u7cbe\u51c6\u8425\u9500\u89e3\u51b3\u65b9\u6848\u66f4\u65b0\u4e1a\u52a1\u6a21\u5f0f <\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>\u4e0b\u8f7d\u5b8c\u6574\u7684\u6848\u4f8b\u7814\u7a76\u7535\u5b50\u4e66\uff01<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-06-05\/2k9nvd\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u4e0b\u8f7d<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\u7684\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\u662f\u6cd5\u56fd\u4e00\u5bb6\u9886\u5148\u7684\u5236\u836f\u548c\u76ae\u80a4\u5316\u5986\u54c1\u516c\u53f8\uff0c\u5176\u6210\u529f\u4f9d\u9760\u7684\u662f\u79d1\u5b66\u914d\u65b9\u4ea7\u54c1\u7684\u8d28\u91cf\u4ee5\u53ca\u4e0e\u533b\u7597\u4ece\u4e1a\u4eba\u5458\u7684\u5bc6\u5207\u5408\u4f5c--\u5904\u65b9\u533b\u751f\u548c\u836f\u5242\u5e08\u5bf9\u8d2d\u4e70\u884c\u4e3a\u5177\u6709\u5173\u952e\u5f71\u54cd\u529b\u3002\u8fd9\u79cd\u7279\u6b8a\u6027\u4f7f\u8be5\u516c\u53f8\u503e\u5411\u4e8e\u5728\u8d2d\u4e70\u70b9\u8fdb\u884c\u8425\u9500\uff0c\u800c\u4e0d\u662f\u76f4\u63a5\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u8bf4\u670d\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\u91c7\u7528\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u5173\u7cfb\u4f5c\u4e3a\u6218\u7565\u53d1\u5c55\u65b9\u6cd5\uff0c\u539f\u56e0\u6709\u4e09\uff1a<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u9996\u5148\uff0c\u76ae\u80a4\u7f8e\u5bb9\u5e02\u573a\u6b63\u53d7\u5230\u654f\u6377\u7684\u6570\u5b57\u539f\u751f\u54c1\u724c\u7684\u653b\u51fb\uff0c\u8fd9\u4e9b\u54c1\u724c\u5229\u7528\u7f51\u7edc\u4f20\u64ad\u548c\u5206\u9500\u4ee3\u7801\u6765\u5e94\u5bf9\u5229\u57fa\u5e02\u573a\u3002\u5176\u6b21\uff0c\u65e0\u5904\u4e0d\u5728\u7684\u793e\u4ea4\u7f51\u7edc\u548c\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u89c1\u8bc1\u4e86 \u201c\u4e13\u4e1a\u6d88\u8d39\u8005 \u201d\u7684\u5d1b\u8d77--\u4ed6\u4eec\u662f\u6311\u6218\u533b\u7597\u4e13\u4e1a\u4eba\u58eb\u6743\u5a01\u7684\u91cd\u8981\u5f71\u54cd\u8005\u3002\u7b2c\u4e09\uff0c\u7f51\u7edc\u5206\u9500\u5bf9\u96c6\u56e2\u5728\u6cd5\u56fd\u548c\u56fd\u5916\u7684\u53d1\u5c55\u53d1\u6325\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ba1\u7406\u5c42\u610f\u8bc6\u5230\uff0c\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u8f6c\u53d8\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5404\u81ea\u4e3a\u653f\uff0c\u56e0\u6b64\u9700\u8981\u8f6c\u53d8\u6570\u5b57\u8425\u9500\u6280\u672f\uff0c\u4ee5\u786e\u4fdd\u7ecf\u6d4e\u6548\u76ca\u3002\u7b54\u6848\u662f <a href=\"https:\/\/hubinstitute.com\/2020\/DigitalBusiness\/HUBDAY\/Data\/replay-PierreFabre-Artefact-precision-marketing\" target=\"_blank\" rel=\"noopener\">\u7cbe\u51c6\u8425\u9500<\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u5e2e\u52a9\u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\uff0c\u6211\u4eec\u9700\u8981<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5411\u53ef\u80fd\u5bf9\u53d8\u9769\u7f04\u9ed8\u4e0d\u8bed\u7684\u4e2d\u5c42\u7ba1\u7406\u8005\uff08\u8fd9\u662f\u6bcf\u4e00\u6b21\u4e1a\u52a1\u8f6c\u578b\u4e2d\u90fd\u4f1a\u51fa\u73b0\u7684\u73b0\u8c61\uff09\u8bc1\u660e\uff0c\u7cbe\u51c6\u8425\u9500\u5c06\u6709\u52a9\u4e8e\u00a0<b>\u76c8\u5229\u589e\u957f\u3001,<\/b>\u00a0\u5e76\u63d0\u9ad8\u6d3b\u52a8\u6548\u7387\uff08\u5373\u9500\u552e\u989d\uff09\u548c\u6548\u679c\uff08\u5373\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS--\u5a92\u4f53\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff09\uff09\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u8bc1\u660e\u6211\u4eec\u7684\u65b9\u6cd5\u4f1a\u5bfc\u81f4\u00a0<b>\u53ef\u6269\u5c55\u7684\u589e\u957f\u3001,<\/b>\u00a0\u65e0\u8bba\u96c6\u56e2\u6240\u5728\u56fd\u5bb6\u7684\u5a92\u4f53\u751f\u6001\u7cfb\u7edf\u548c\u5206\u9500\u6e20\u9053\u5982\u4f55\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5411\u7ba1\u7406\u5c42\u8bc1\u660e\u00a0<b>\u589e\u957f\u662f\u53ef\u6301\u7eed\u7684<\/b>. .\u6211\u4eec\u9700\u8981\u63d0\u9ad8\u56e2\u961f\u7684\u6280\u80fd\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u80fd\u591f\u590d\u5236\u548c\u90e8\u7f72\u7cbe\u51c6\u8425\u9500\u65b9\u6cd5\u3002.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"block block--paragraph\">\n<div class=\"container container--narrow\">\n<div class=\"paragraph\">\n<div class=\"paragraph__content\">\n<p>\u6311\u6218\u96c4\u5fc3\u52c3\u52c3\uff1a\u5728\u4e0d\u5230\u516d\u4e2a\u6708\u7684\u65f6\u95f4\u91cc\uff0c\u5728\u4e94\u4e2a\u6b27\u6d32\u548c\u4e9a\u6d32\u56fd\u5bb6\u6210\u529f\u5f00\u5c55 11 \u9879\u8bd5\u70b9\u6d3b\u52a8\uff0c\u57f9\u8bad 100 \u591a\u4eba\u3002.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block block--paragraph\">\n<div class=\"container container--narrow\">\n<div class=\"paragraph\">\n<div class=\"paragraph__content\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u89e3\u51b3\u65b9\u6848<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"block block--paragraph\">\n<div class=\"container container--narrow\">\n<div class=\"paragraph\">\n<div class=\"paragraph__content\">\n<p>\u4e3a\u4e86\u5b9e\u73b0\u76ae\u57c3\u5c14-\u6cd5\u5e03\u96f7\u96c4\u5fc3\u52c3\u52c3\u7684\u76ee\u6807\uff0c\u5728\u7f3a\u4e4f\u7b2c\u4e00\u65b9 data \u7684\u60c5\u51b5\u4e0b\uff0cArtefact \u81ea\u59cb\u81f3\u7ec8\u966a\u4f34\u7740\u8425\u9500\u548c\u5a92\u4f53\u56e2\u961f\uff0c\u63d0\u4f9b\u6211\u4eec\u5728 data \u54a8\u8be2\u3001\u6218\u7565\u89c4\u5212\u3001\u521b\u4f5c\u548c\u5a92\u4f53\u8d2d\u4e70\u65b9\u9762\u7684\u6240\u6709\u4e13\u4e1a\u77e5\u8bc6\u548c\u65b9\u6cd5\u3002.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block block--paragraph\">\n<div class=\"container container--narrow\">\n<div class=\"paragraph\">\n<div class=\"paragraph__content\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><b>1.\u521b\u5efa data-driven \u5316\u5986\u54c1\u5e02\u573a\u6d88\u8d39\u8005\u6863\u6848<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u542f\u7528\u00a0<i>\u7cbe\u786e\u5ea6<\/i>\u00a0\u5728\u6d3b\u52a8\u6784\u601d\u4e2d\uff0c\u9700\u8981\u8be6\u7ec6\u4e86\u89e3\u4e0d\u540c\u7684\u6d88\u8d39\u76ee\u6807\u3002Artefact \u5f00\u53d1\u4e86\u516b\u4e2a\u6b27\u6d32\u6d88\u8d39\u8005\u6863\u6848\uff0c\u7136\u540e\u53c8\u4e3a\u5178\u578b\u7684\u97e9\u56fd\u548c\u4e2d\u56fd\u6d88\u8d39\u8005\u521b\u5efa\u4e86\u7248\u672c\uff0c\u4f9b\u96c6\u56e2\u6240\u6709\u54c1\u724c\u4f7f\u7528\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u4fbf\u4e8e\u89e3\u91ca\uff0c\u6bcf\u4efd\u6863\u6848\u90fd\u5305\u542b 100 \u591a\u4e2a\u53d8\u91cf\uff0c\u5e76\u8003\u8651\u4e86\u751f\u7269\u7279\u5f81\uff0c\u5982\u6309\u5e74\u9f84\u548c\u6027\u522b\u3001\u80a4\u8d28\u548c\u53d1\u8d28\u7b49\u5212\u5206\u7684\u5e02\u573a\u6e17\u900f\u7387\u3001\u4e2a\u4eba\u6001\u5ea6\uff08\u5982\u751f\u6d3b\u65b9\u5f0f\u3001\u4e0e\u54c1\u7c7b\u7684\u5173\u7cfb\uff09\u3001\u8d2d\u4e70\u884c\u4e3a\uff08\u8d2d\u7269\u6e20\u9053\u3001\u8d2d\u4e70\u54c1\u724c\u3001\u8d2d\u4e70\u9891\u7387\uff09\u548c\u5a92\u4f53\u884c\u4e3a\uff08\u4f7f\u7528\u7684\u4fe1\u606f\u6e20\u9053\u3001\u4f7f\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u3001\u5173\u6ce8\u7684\u5f71\u54cd\u8005\u7b49\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u5efa\u7acb\u6d88\u8d39\u8005\u6863\u6848\uff0cArtefact \u4f7f\u7528 TGI Kantar data \u5efa\u7acb\u4e86\u4e00\u4e2a\u805a\u7c7b\u6a21\u578b\uff08\u4e00\u79cd\u7edf\u8ba1\u65b9\u6cd5\uff0c\u5c06\u6d88\u8d39\u8005\u5206\u4e3a\u540c\u8d28\u7684\u96c6\u5408\uff0c\u5f7c\u6b64\u5b8c\u6574\u4f46\u53c8\u5f7c\u6b64\u4e0d\u540c\uff09\uff0c\u7136\u540e\u901a\u8fc7\u8865\u5145\u6027\u793e\u4f1a\u8046\u542c data \u4e30\u5bcc\u4e86\u6bcf\u4e2a\u6863\u6848\uff0c\u63a5\u7740\u7531\u6211\u4eec\u7684\u6218\u7565\u89c4\u5212\u56e2\u961f\u8fdb\u884c\u884c\u4e3a\u5206\u6790\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><b>2.\u7ed3\u5408\u6709\u9488\u5bf9\u6027\u7684\u4fe1\u606f\u548c\u6218\u672f\u6027\u5a92\u4f53\u89c4\u5212\uff0c\u6784\u601d\u7cbe\u51c6\u8425\u9500\u6d3b\u52a8<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u9700\u8981\u5c06\u8fd9\u4e9b\u4fe1\u606f\u8f6c\u5316\u4e3a\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u3002\u6211\u4eec\u5c06\u8bc6\u522b\u51fa\u7684\u7279\u5f81\u4e0e\u6bcf\u4e2a\u6d3b\u52a8\u4e2d\u4ea7\u54c1\u7684 USP\uff08\u72ec\u7279\u5356\u70b9\uff09\u8054\u7cfb\u8d77\u6765\u3002\u6bcf\u6b21\u6d3b\u52a8\u7684\u76ee\u6807\u90fd\u662f\u5f00\u53d1\u4e00\u4e2a\u4fe1\u606f\u77e9\u9635\uff0c\u4ea4\u53c9\u5f15\u7528\u4ea7\u54c1\u7279\u5f81 x USP x \u6f0f\u6597\u8fdb\u5c55\u9636\u6bb5\uff08\u8ba4\u77e5\u3001\u8003\u8651\u3001\u8f6c\u6362\uff09\u3002\u8fd9\u4e9b\u77e9\u9635\u540e\u6765\u88ab\u7528\u4f5c\u5e7f\u544a\u516c\u53f8\u7684\u521b\u610f\u7b80\u4ecb\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728 Artefact \u7684\u76d1\u7763\u4e0b\uff0c\u4ed6\u4eec\u5728\u5404\u81ea\u7684\u5a92\u4f53\u8d2d\u4e70\u5e73\u53f0\u4e0a\u91cd\u65b0\u6784\u5efa\u4e86\u8fd9\u4e9b\u6982\u51b5\uff0c\u5229\u7528\u4e86 targeting data \u53ef\u7528\u7684\u663e\u793a\u65b9\u5f0f\uff0c\u4f8b\u5982\uff1a\u4eb2\u548c\u529b\u3001\u5e02\u573a\u5185\u3001\u5173\u952e\u8bcd\u7b49\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><b>3.\u5f00\u5c55\u8bd5\u70b9\u6d3b\u52a8\uff0c\u4e0d\u65ad\u6539\u8fdb<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6d3b\u52a8\u6548\u7387\uff0cArtefact \u6bcf\u5468\u90fd\u4f1a\u5bf9\u6bcf\u4e2a\u6d3b\u52a8\u5e94\u7528\u5176\u4e13\u6709\u7684\u4f18\u5316\u6307\u5357\uff0c\u5217\u51fa\u6240\u6709\u53ef\u80fd\u7684\u4f18\u5316\u65b9\u6848\u3002\u901a\u8fc7\u96c6\u4e2d\u4f7f\u7528\u6700\u6709\u6548\u7684 audience\u3001targeting\u3001\u4fe1\u606f\u3001\u683c\u5f0f\u3001\u6e20\u9053\u3001\u8bbe\u5907\u7b49\uff0c\u8fd9\u4e00\u8fed\u4ee3\u8fc7\u7a0b\u6bcf\u5468\u90fd\u4f1a\u4ea7\u751f\u65b0\u7684\u4e1a\u7ee9\u589e\u91cf\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><b>4.\u91cf\u5316\u6d3b\u52a8\u6548\u7387\u548c\u6548\u679c\u7684\u7ee9\u6548\u8861\u91cf\u6807\u51c6<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728\u6d3b\u52a8\u671f\u95f4\uff0c\u8fd9\u4e00\u63aa\u65bd\u4f7f\u6211\u4eec\u80fd\u591f\u901a\u8fc7\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u9884\u671f\u7ed3\u679c\u7684\u6210\u672c\u6765\u5b9e\u73b0\u6548\u7387\u6700\u5927\u5316\uff1a\u5b8c\u6574\u7684\u89c6\u9891\u6d4f\u89c8\u91cf\u3001\u6bcf\u6b21\u6d4f\u89c8\u7684\u6210\u672c\u3001\u6bcf\u6b21\u53c2\u4e0e\u7684\u6210\u672c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6d3b\u52a8\u7ed3\u675f\u540e\uff0cArtefact \u8fd8\u80fd\u901a\u8fc7\u6bd4\u8f83\u53c2\u52a0\u6d3b\u52a8\u7684\u6d4b\u8bd5\u4eba\u7fa4\u548c\u5bf9\u7167\u4eba\u7fa4\uff0c\u8861\u91cf\u4ed6\u4eec\u5728\u8ba4\u77e5\u5ea6\u3001\u4fe1\u606f\u548c\u4ea7\u54c1\u4fdd\u7559\u7387\u4ee5\u53ca\u9500\u552e\u989d\u65b9\u9762\u7684\u589e\u957f\u60c5\u51b5\uff0c\u4ece\u800c\u91cf\u5316\u6d3b\u52a8\u7684\u6548\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-22\"><div class=\"quote\">\n<p>\u4e3a\u4e86\u91cf\u5316\u9500\u552e\u989d\u7684\u589e\u957f\uff0c\u6211\u4eec\u7684\u987e\u95ee\u5bf9\u8bd5\u70b9\u5730\u533a\u7684\u9500\u552e\u5386\u53f2\u8fdb\u884c\u4e86\u5efa\u6a21\uff0c\u5e76\u6a21\u62df\u4e86\u8fd9\u4e9b\u5730\u533a\u5728\u672a\u53c2\u4e0e\u6d3b\u52a8\u7684\u60c5\u51b5\u4e0b\u6240\u4ea7\u751f\u7684\u8425\u4e1a\u989d\u3002\u8fd9\u4f7f\u76ae\u5c14-\u6cd5\u5e03\u96f7\u7b2c\u4e00\u6b21\u91cf\u5316\u4e86\u5728\u6570\u5b57\u5a92\u4f53\u4e0a\u6295\u5165\u4e00\u6b27\u5143\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-23\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><b>5.\u63d0\u9ad8\u4f5c\u4e3a\u6570\u5b57\u5316\u8f6c\u578b\u6838\u5fc3\u7684\u56e2\u961f\u7684\u80fd\u529b<\/b>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u5b9e\u65bd\u4e86\u4e00\u9879\u96c4\u5fc3\u52c3\u52c3\u7684\u6280\u80fd\u63d0\u5347\u8ba1\u5212\uff0c\u4ee5\u786e\u4fdd\u6211\u4eec\u7684\u65b9\u6cd5\u5177\u6709\u53ef\u6301\u7eed\u6027\u3002\u8be5\u8ba1\u5212\u56f4\u7ed5\u56db\u5927\u652f\u67f1\u5c55\u5f00\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5411\u4e2d\u9ad8\u5c42\u7ba1\u7406\u4eba\u5458\u5ba3\u4f20\u8be5\u65b9\u6cd5\u7684\u4ef7\u503c\u3001\u539f\u5219\u548c\u91d1\u79d1\u7389\u5f8b\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6210\u7acb\u76ae\u57c3\u5c14-\u6cd5\u5b9d\u6838\u5fc3\u56e2\u961f\uff0c\u7531\u7ecf\u8fc7\u57f9\u8bad\u7684\u4e13\u5bb6\u7ec4\u6210\uff0c\u4ee5\u4fbf\u5728\u5176\u4ed6\u56fd\u5bb6\u548c\u5176\u4ed6\u54c1\u724c\u4e2d\u63a8\u5e7f\u8be5\u65b9\u6cd5\uff1b\u4ed6\u4eec\u6700\u7ec8\u5c06\u5411\u672a\u6765\u7684\u5a92\u4f53\u90e8\u8d1f\u8d23\u4eba\u6c47\u62a5\uff0c\u540e\u8005\u5c06\u8d1f\u8d23\u76d1\u7763\u548c\u63d0\u9ad8\u6280\u80fd\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Artefact \u5bf9 100 \u4eba\u8fdb\u884c\u5982\u4f55\u4f7f\u7528\u914d\u7f6e\u6587\u4ef6\u7684\u57f9\u8bad\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6bcf\u5929\u6307\u5bfc 20 \u540d\u5173\u952e\u4eba\u5458\u7aef\u5230\u7aef\u5b9e\u65bd\u7cbe\u51c6\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-25\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ecf\u8fc7 6 \u4e2a\u6708\u7684\u65f6\u95f4\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u5f00\u5c55\u4e86 11 \u9879\u8bd5\u70b9\u6d3b\u52a8\uff0c\u96c6\u56e2\u53d6\u5f97\u4e86\u975e\u5e38\u79ef\u6781\u7684\u6210\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-26\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ebf\u4e0b\u9500\u552e\u589e\u957f<strong>\u00a0+10%<\/strong>\u00a0\u5a92\u4f53\u6548\u7387\u63d0\u9ad8\u00a0<strong>+70%<\/strong>\u00a0(\u4f8b\u5982\uff0c\u4e0e\u5bf9\u7167\u7ec4\u76f8\u6bd4\uff0c\u6bcf\u6b21\u5b8c\u6574\u89c2\u770b\u7684\u6210\u672c\u51cf\u5c11\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-27\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u7684 \"\u7cbe\u51c6\u8425\u9500 \"\u6d3b\u52a8\u5411\u4e0d\u540c\u7684\u54c1\u724c\u548c\u56fd\u5bb6\u56e2\u961f\u8868\u660e\uff0c\u8fd9\u79cd\u65b9\u6cd5\u80fd\u591f\u9002\u5e94\u4ed6\u4eec\u7684\u5b9e\u9645\u60c5\u51b5\u5e76\u4ea7\u751f\u4ef7\u503c\u3002\u8fd9\u4e9b\u6d3b\u52a8\u8fd8\u63a8\u52a8\u4e86\u601d\u7ef4\u65b9\u5f0f\u548c\u8425\u9500\u5b9e\u8df5\u7684\u771f\u6b63\u8f6c\u53d8\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-28\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e0b\u4e00\u9636\u6bb5\u7684\u5de5\u4f5c\u5df2\u7ecf\u5f00\u59cb\uff0c\u96c6\u56e2\u5c06\u5728\u5176\u4ed6\u4e3b\u8981\u56fd\u5bb6\u63a8\u5e7f\u5176\u6240\u6709\u54c1\u724c\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3 Artefact France \u5982\u4f55\u5229\u7528\u7cbe\u51c6\u8425\u9500\u5c06 Pierre Fabre cosmetiques \u7684\u7ebf\u4e0b\u9500\u552e\u989d\u63d0\u9ad8 +10% \u5e76\u5c06\u5a92\u4f53\u6548\u7387\u63d0\u9ad8 +70%\u3002.<\/p>","protected":false},"featured_media":16406,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[3007],"class_list":["post-12504","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/12504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/16406"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=12504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=12504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}