{"id":13972,"date":"2020-04-23T13:23:41","date_gmt":"2020-04-23T12:23:41","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=13972"},"modified":"2024-09-20T17:39:20","modified_gmt":"2024-09-20T16:39:20","slug":"dfs-closing-the-physical-to-digital-data-loop","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/dfs-closing-the-physical-to-digital-data-loop\/","title":{"rendered":"<span class=\"highlight\">\u5916\u52e4\u90e8<\/span> \u5173\u95ed\u4ece\u7269\u7406\u5230\u6570\u5b57\u7684 data \u56de\u8def"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:#000000;\"><h4><b>\u6311\u6218<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">DFS \u662f\u4e00\u5bb6\u603b\u90e8\u8bbe\u5728\u9999\u6e2f\u7684\u5962\u4f88\u54c1\u65c5\u6e38\u96f6\u552e\u5546\u3002\u8be5\u516c\u53f8\u6210\u7acb\u4e8e 1960 \u5e74\uff0c\u5176\u7f51\u7edc\u7531\u5206\u5e03\u5728 11 \u4e2a\u4e3b\u8981\u673a\u573a\u7684\u514d\u7a0e\u5e97\u548c 20 \u5bb6\u5e02\u4e2d\u5fc3\u7684 Galleria \u5e97\u7ec4\u6210\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u76f4\u4ee5\u6765\uff0c\u8be5\u96c6\u56e2\u90fd\u662f\u4e0e\u4f20\u7edf\u65c5\u884c\u793e\u5408\u4f5c\uff0c\u5c06\u6e38\u5ba2\u63a8\u5411\u5176\u95e8\u5e97\u3002. <\/span><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u8fd1\u5e74\u6765\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u65c5\u884c\u8005\u65e0\u89c6\u65c5\u884c\u793e\u7684\u5b58\u5728\uff0c\u72ec\u81ea\u6216\u7ec4\u56e2\u8ba1\u5212\u65c5\u884c\uff0c\u8fd9\u4e00\u7b56\u7565\u5df2\u53d8\u5f97\u6f0f\u6d1e\u767e\u51fa\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u589e\u52a0 DFS \u4e3b\u8981\u4e9a\u6d32\u5e02\u573a\u7684\u5e97\u5185\u4eba\u6d41\u91cf\uff0c\u6211\u4eec\u9700\u8981\u91cd\u65b0\u601d\u8003 DFS \u7684\u6570\u5b57\u6218\u7565\uff0c\u4ee5\u4fbf\u5728\u8ba1\u5212\u9636\u6bb5\u5c31\u5438\u5f15\u73b0\u4ee3\u4e2d\u56fd\u6e38\u5ba2\u3002.<\/span><\/p>\n<h4><b>\u89e3\u51b3\u65b9\u6848<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">DFS \u4ee5\u524d\u7684\u6218\u7565\u610f\u5473\u7740\u5b83\u6ca1\u6709 data \u57fa\u7840\u8bbe\u65bd\uff0c\u65e0\u6cd5\u5728\u6d88\u8d39\u8005\u5149\u987e\u5546\u5e97\u4e4b\u524d\u4e86\u89e3\u4ed6\u4eec\u7684\u60c5\u51b5\u3002.\u00a0<\/span><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u6211\u4eec\u91c7\u7528\u4e86 <\/span><a href=\"https:\/\/www.artefact.com\/zh\/data-consulting-transformation\/solution-precision-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u7cbe\u51c6\u8425\u9500<\/span><\/a><span style=\"font-weight: 400;\"> \u65b9\u6cd5\u662f\u627e\u51fa\u8c01\u5728\u641c\u7d22\u5047\u671f\uff0c\u8fd9\u4e9b\u4eba\u60f3\u53bb\u54ea\u91cc\u65c5\u884c\uff0c\u4ee5\u53ca\u54ea\u4e9b\u4fe1\u606f\u80fd\u5f15\u8d77\u4ed6\u4eec\u7684\u5171\u9e23\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u6211\u4eec\u7684\u7b2c\u4e00\u6b65\u662f\u5c06 DFS \u7684\u7ebf\u4e0a\u548c\u7ebf\u4e0b data \u8054\u7cfb\u8d77\u6765\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u5728\u4e2d\u56fd\u6700\u5927\u7684\u4fe1\u606f\u5e94\u7528--\u5fae\u4fe1\u4e0a\u521b\u5efa\u4e86 DFS \u7684\u7b2c\u4e00\u4e2a\u516c\u53f8\u9891\u9053\u3002 <\/span><span style=\"font-weight: 400;\">\u5b83\u8ba9\u7528\u6237\u53ef\u4ee5\u5728\u5e94\u7528\u7a0b\u5e8f\u4e2d\u5b8c\u6210\u4ece\u652f\u4ed8\u5230\u9884\u8ba2\u822a\u73ed\u548c\u9152\u5e97\u7684\u6240\u6709\u64cd\u4f5c\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u901a\u8fc7\u5fae\u4fe1 data\uff0c\u6211\u4eec\u9996\u5148\u5206\u6790\u4e86\u4eba\u4eec\u9884\u8ba2\u5047\u671f\u7684\u65f6\u95f4\u548c\u5730\u70b9\uff0c\u7136\u540e\u5411\u4ed6\u4eec\u53d1\u9001\u4ea7\u54c1\u4fe1\u606f\u548c\u53ef\u5728\u76ee\u7684\u5730 DFS \u5546\u5e97\u5151\u6362\u7684\u4f18\u60e0\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u4f8b\u5982\uff0c\u5982\u679c\u6211\u4eec\u53d1\u73b0\u4e0a\u6d77\u7684\u4e00\u4f4d\u6d88\u8d39\u8005\u9884\u8ba2\u4e86\u53bb\u590f\u5a01\u5937\u7684\u673a\u7968\uff0c\u6211\u4eec\u5c31\u4f1a\u5411\u5979\u53d1\u9001 DFS \u7f51\u4e0a\u5546\u5e97\u7684\u4ea7\u54c1\u94fe\u63a5\u3002T<\/span><span style=\"font-weight: 400;\">\u5982\u679c\u5979\u5728\u73b0\u573a\u770b\u4e86\u67d0\u4e2a\u4ea7\u54c1\u4f46\u6ca1\u6709\u8d2d\u4e70\uff0c\u6bd4\u5982\u4e00\u652f\u7ea2\u8272\u5507\u818f\uff0c\u6211\u4eec\u5c31\u4f1a\u91cd\u65b0\u5411\u5979\u53d1\u9001\u53ef\u5728\u590f\u5a01\u5937 DFS \u5b9e\u4f53\u5e97\u5151\u6362\u7684\u6298\u6263\u5238\u3002. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8d2d\u4e70\u540e\uff0c\u6211\u4eec\u7ee7\u7eed\u5411\u6d88\u8d39\u8005\u53d1\u9001\u4e2a\u6027\u5316\u4fe1\u606f\uff0c\u5982\u5982\u4f55\u6d82\u62b9\u53e3\u7ea2\u7684\u5c0f\u8d34\u58eb\u548c\u76f8\u5173\u4ea7\u54c1\u7684\u5728\u7ebf\u4f18\u60e0\u3002.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u53c2\u4e0e\u5230\u6211\u4eec\u7684\u4fe1\u606f\u4e2d\u6765\uff0c\u6211\u4eec\u80fd\u591f\u6539\u8fdb\u6211\u4eec\u7684 targeting\uff0c\u6839\u636e\u4e0e\u6211\u4eec\u5185\u5bb9\u7684\u5386\u53f2\u4e92\u52a8\u60c5\u51b5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f18\u60e0\u3002.\u00a0<\/span><\/p>\n<h4><b>\u6210\u679c<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u7cbe\u51c6\u8425\u9500\uff0c\u6211\u4eec\u5b9e\u73b0\u4e86 data \u7684\u7ebf\u4e0a\u7ebf\u4e0b\u95ed\u73af\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u4e00\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u6211\u4eec\u5728 10 \u4e2a\u5883\u5185\u5916\u5e02\u573a\u5f00\u5c55\u4e86 80 \u591a\u573a\u6d3b\u52a8\uff0c\u6709 targeting \u7528\u6237\u53c2\u4e0e\u3002.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u7684\u6d3b\u52a8\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u63d0\u9ad8\u4e86 DFS \u5728\u5fae\u4fe1\u4e0a\u7684\u53c2\u4e0e\u5ea6 <strong>1100%<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n\u6700\u91cd\u8981\u7684\u662f\uff0c\u7531\u4e8e\u76f8\u5173\u76ee\u6807\u7fa4\u4f53\u770b\u5230\u4e86\u6211\u4eec\u7684\u5185\u5bb9\uff0c\u66f4\u591a\u7684\u4eba\u613f\u610f\u5149\u987e DFS \u514d\u7a0e\u5e97\u3002I<\/span><span style=\"font-weight: 400;\">\u5546\u5e97\u8bbf\u95ee\u91cf\u589e\u52a0\u4e86<strong> 4% YOY<\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling text-image-block-video\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/x60O6y7cjHE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column text-image-block-video-content2\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>\u6848\u4f8b\u7814\u7a76<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>\u4e86\u89e3\u66f4\u591a\u6d3b\u52a8\u4fe1\u606f<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/02\/Precision-Marketing-1-copie.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.artefact.com\/zh\/data-consulting-transformation\/solution-precision-marketing\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>\u4e86\u89e3 Artefact <b><span style=\"color: #ff0066;\">\u7cbe\u51c6\u8425\u9500&lt;\/font color<\/span><\/b> \u89e3\u51b3\u65b9\u6848\u53ef\u5e2e\u52a9\u60a8\u66f4\u6709\u6548\u5730\u9501\u5b9a audience\uff0c\u63d0\u9ad8\u5e7f\u544a\u652f\u51fa\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":13973,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[91],"class_list":["post-13972","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/13972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/13973"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=13972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=13972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}