{"id":16452,"date":"2021-03-10T04:00:40","date_gmt":"2021-03-10T04:00:40","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=16452"},"modified":"2024-09-20T17:39:20","modified_gmt":"2024-09-20T16:39:20","slug":"sanofi-driving-digital-transformation-with-precision-marketing","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/sanofi-driving-digital-transformation-with-precision-marketing\/","title":{"rendered":"<span class=\"highlight\">\u4e09\u519c\u4e2d\u5fc3<\/span> \u4ee5\u7cbe\u51c6\u8425\u9500\u63a8\u52a8\u6570\u5b57\u5316\u8f6c\u578b"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u4e0b\u8f7d\u5b8c\u6574\u7684\u6848\u4f8b\u7814\u7a76\u7535\u5b50\u4e66\uff01<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-06-05\/2k9nxs\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u4e0b\u8f7d<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\"><strong>\u4e3b\u8981\u6210\u679c\uff1a<\/strong><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4f7f\u6d3b\u52a8\u5bf9\u9500\u552e\u7684\u5f71\u54cd\u52a0\u500d<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5728\u6d4b\u91cf\u8ba4\u8bc6\u4e0a\u53ef\u8fbe +27%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6700\u9ad8\u53ef\u8fbe +19%\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u8d5b\u8bfa\u83f2\u662f\u4e16\u754c\u5236\u836f\u4e1a\u7684\u9886\u5bfc\u8005\u4e4b\u4e00\u3002\u5176\u8d5b\u8bfa\u83f2 CHC (<a href=\"https:\/\/www.sanofi.com\/en\/science-and-innovation\/partnering\/areas-of-interests\/consumer-healthcare\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u8005\u4fdd\u5065<\/a>)\u5206\u516c\u53f8\u9500\u552e\u975e\u5904\u65b9\u836f\uff0c\u4ee5\u6ee1\u8db3\u4eba\u4eec\u7684\u9700\u6c42\uff1a\u5728\u4eba\u751f\u7684\u5404\u4e2a\u9636\u6bb5\u63d0\u9ad8\u65e5\u5e38\u751f\u6d3b\u8d28\u91cf\u3002\u76f4\u5230\u6700\u8fd1\uff0c\u8be5\u884c\u4e1a\u4ecd\u672a\u80fd\u5e78\u514d\u4e8e\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u76d1\u7ba1\u7684\u590d\u6742\u6027\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728 2017 \u5e74\u62db\u8058\u4e86\u5168\u7403\u6570\u5b57\u5316\u8f6c\u578b\u603b\u76d1\u4e4b\u540e\uff0c\u8be5\u516c\u53f8\u53d1\u73b0\u4e86\u4e00\u4e2a\u4e0e\u5a92\u4f53\u7ec4\u5408\u76f8\u5173\u7684\u95ee\u9898\u3002\u4ed6\u4eec\u7684\u5a92\u4f53\u7ec4\u5408\u57fa\u672c\u4e0a\u96c6\u4e2d\u5728\u7535\u89c6\u4e0a\uff0c\u8fd9\u963b\u788d\u4e86\u4ed6\u4eec\u627e\u5230\u589e\u957f\u70b9\u5e76\u6709\u6548\u5b9e\u73b0\u76ee\u6807\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5a92\u4f53\u9884\u7b97\u96b6\u5c5e\u4e8e\u4e00\u5bb6\u5927\u578b\u5a92\u4f53\u96c6\u56e2\uff0c\u4f46\u5728\u8fd0\u8425\u7ba1\u7406\u4e0a\u5374\u7531\u4f17\u591a\u4ee3\u7406\u673a\u6784\u8d1f\u8d23\uff1b\u8fd9\u5c31\u9020\u6210\u4e86\u5927\u91cf\u6d41\u7a0b\u7684\u590d\u6742\u6027\u548c\u4e0d\u900f\u660e\u6027\u3002\u8d5b\u8bfa\u83f2\u4e0d\u5e0c\u671b\u4f9d\u9760\u5a92\u4f53\u4ee3\u7406\u5546\u6765\u627f\u62c5\u6570\u5b57\u4e1a\u52a1\uff0c\u800c\u662f\u5e0c\u671b\u53cd\u5176\u9053\u800c\u884c\u4e4b\uff1a\u5185\u90e8\u4e13\u5bb6\u80fd\u591f\u5411\u4ee3\u7406\u5546\u63d0\u51fa\u6311\u6218\uff0c\u901a\u8fc7\u521b\u65b0\u6765\u5bfb\u6c42\u4ef7\u503c\u3002\u5ba2\u6237\u8fd8\u5e0c\u671b\u653e\u5f03\u7eb5\u5411\u903b\u8f91\uff0c\u4ee5\u91cd\u632f\u5168\u7403\u548c\u672c\u5730\u5b9e\u4f53\u4e4b\u95f4\u7684\u4ea4\u6d41\uff0c\u540c\u65f6\u4f7f\u5168\u7403\u4e13\u4e1a\u77e5\u8bc6\u5408\u6cd5\u5316\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4e1a\u52a1\u76ee\u6807<\/strong>:\u4fee\u6539\u5168\u7403\u5a92\u4f53\u7ec4\u5408\uff0c\u4ee5\u6269\u5927\u5f71\u54cd\u548c\u589e\u52a0\u6536\u5165\uff0c\u540c\u65f6\u63d0\u9ad8\u5a92\u4f53\u6548\u7387<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u7ec4\u7ec7\u76ee\u6807\uff1a<\/strong> \u5728\u5185\u90e8\u8425\u9500\u56e2\u961f\u4e2d\u6574\u5408\u5fc5\u8981\u7684\u6570\u5b57\u4e13\u4e1a\u77e5\u8bc6\uff0c\u4ee5\u8bd5\u70b9\u516c\u53f8\u7684\u6570\u5b57\u8f6c\u578b<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u89e3\u51b3\u65b9\u6848\u4e3a\u671f\u56db\u5e74\u7684\u90e8\u7f72<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\"><h4><b>\u7b2c 1 \u9636\u6bb5\uff1a\u8bd5\u70b9<\/b><\/h4><\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728\u8bd5\u70b9\u56fd\u5bb6\u3001,\u00a0<strong>Artefact \u6d4b\u8bd5\u4e86\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u76f8\u5173\u7528\u4f8b<\/strong>, \u4ece\u4f20\u7edf\u7684\u5a92\u4f53\u89c4\u5212\uff08\u57fa\u4e8e\u5230\u8fbe\u7387\u3001targeting \u5927 audience\uff09\u5230\u654f\u6377\u7684\u8282\u76ee\u89c4\u5212\uff08\u4e0e\u65e5\u5e38\u751f\u6d3b\u3001\u7528\u6237\u548c\u8bf7\u6c42\u5cf0\u503c\u65f6\u95f4\u7b49\u4e1a\u52a1\u4fe1\u53f7\u76f8\u5173\u8054\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>\u8d5b\u8bfa\u83f2\u793e\u533a\u4fdd\u5065\u4e2d\u5fc3\u5c06\u8fd9\u4e9b\u7ecf\u9a8c\u6574\u5408\u6210\u4e00\u672c\u6e38\u620f\u624b\u518c<\/strong>* \u672c\u5a92\u4f53\u6218\u7565\u5723\u7ecf\u5305\u542b\u521b\u5efa\u3001\u914d\u7f6e\u548c\u4f18\u5316\u6d3b\u52a8\u7b49\u65b9\u9762\u7684\u6307\u5bfc\u539f\u5219\u3002\u672c\u6587\u4ef6\u96c6\u4e2d\u4e86\u6240\u6709\u91cd\u8981\u4fe1\u606f\uff0c\u6784\u6210\u4e86\u8d5b\u8bfa\u83f2 CHC \u56e2\u961f\u6280\u80fd\u63d0\u5347\u7684\u6846\u67b6\u3002.\u00a0<strong>\u8fd9\u9879\u5de5\u4f5c\u662f\u5728\u5168\u7403\u8303\u56f4\u5185\u4e0e\u5a92\u4f53\u673a\u6784\u643a\u624b\u5f00\u5c55\u7684\uff0c\u76ee\u7684\u662f\u7ec4\u7ec7\u90e8\u7f72\u5e76\u786e\u4fdd\u65b0\u65b9\u6cd5\u5728\u5f53\u5730\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>2018 \u5e74\u3001,<strong>\u00a0\u5341\u4e2a\u8bd5\u70b9\u5e02\u573a\u8868\u660e\uff0c\u8fd9\u79cd\u65b0\u7684\u5e7f\u544a\u6a21\u5f0f\u4ea7\u751f\u4e86\u4ef7\u503c<\/strong>\u00a0\u901a\u8fc7\u964d\u4f4e\u6210\u672c\uff0c\u540c\u65f6\u63d0\u9ad8\u9500\u552e\u989d\u3002\u5728\u6700\u6210\u719f\u7684\u6570\u5b57\u5316\u56e2\u961f\u7684\u652f\u6301\u4e0b\uff0c\u8fd9\u4e9b POC \u5728\u4e00\u5e74\u5185\u8f6c\u5316\u4e3a 20 \u4e2a\u8bd5\u70b9\u6d3b\u52a8\uff0c\u4ee5\u6d4b\u8bd5\u4f7f\u7528\u6848\u4f8b\u3002\u9ad8\u5ea6\u534f\u4f5c\u7684\u8fd0\u4f5c\u5c06\u6bcf\u4e2a\u9879\u76ee\u7ec4\u7684\u591a\u4e2a\u804c\u80fd\u90e8\u95e8\u8054\u5408\u8d77\u6765\u3002Artefact \u534f\u8c03\u4e86\u5404\u56fd\u7684\u6240\u6709\u8425\u9500\u3001\u5a92\u4f53\u548c\u521b\u610f\u673a\u6784\uff0c\u4ee5\u53ca\u5f53\u5730\u3001\u5168\u7403\u3001CMI \u548c\u6cd5\u5f8b\u56e2\u961f\u3002.\u00a0<strong>\u8fd9\u4e9b\u56e2\u961f\u63a5\u53d7\u4e86\u6700\u9ad8\u7ea7\u522b\u7684\u57f9\u8bad\uff0c\u6210\u4e3a data-driven \u8425\u9500\u7684\u5185\u90e8\u5021\u5bfc\u8005\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\"><h4><b>\u7b2c\u4e8c\u9636\u6bb5\uff1a\u6269\u5927\u89c4\u6a21<\/b><\/h4><\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>\u4e3a\u5b8c\u6210\u8fd9\u4e00\u9636\u6bb5\u7684\u5de5\u4f5c\uff0c\u589e\u52a0\u4e86 10 \u4e2a\u56fd\u5bb6\u3002.<\/strong>\u00a0\u4e3a\u4e86\u9002\u5e94\u5f53\u5730\u5e02\u573a\uff0c\u5fc5\u987b\u5728\u65b0\u589e\u5730\u533a\u8fdb\u884c\u4e00\u4e9b\u65b0\u7684\u8bd5\u70b9\u3002.<strong>\u00a0\u6b27\u6d32\u3001\u4e9a\u6d32\u548c\u7f8e\u6d32\u7684 Artefact \u672c\u5730\u7ad9\u70b9\u7684\u652f\u6301\u4fc3\u8fdb\u4e86\u7cfb\u7edf\u7684\u52a0\u901f\u53d1\u5c55\u3002.<\/strong>\u00a0\u521b\u5efa\u4e86 Data \u53ef\u89c6\u5316\u5de5\u5177\u548c\u4eea\u8868\u677f\uff0c\u4ee5\u7b80\u5316\u62a5\u544a\u6d41\u7a0b\u5e76\u5b9e\u73b0\u62a5\u544a\u81ea\u52a8\u5316\uff0c\u4ece\u800c\u4fbf\u4e8e\u5411\u6240\u6709\u5229\u76ca\u76f8\u5173\u65b9\u901a\u62a5\u7ed3\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4ece\u8fd9\u4e00\u8f6c\u53d8\u5f00\u59cb\uff0c\u5c31\u786e\u5b9a\u4e86\u4e00\u79cd\u5185\u90e8\u5316\u6a21\u5f0f\uff0c\u5176\u76ee\u6807\u662f\u4f7f\u5e7f\u544a\u5546\u957f\u671f\u81ea\u4e3b\u3002.\u00a0<strong>\u542f\u52a8\u4e86\u7cbe\u51c6\u8425\u9500\u5353\u8d8a\u4e2d\u5fc3\uff0c\u4ee5\u57f9\u517b\u5185\u90e8\u56e2\u961f\u7684\u6280\u672f\u80fd\u529b\uff0c\u5e76\u62db\u8058\u80fd\u591f\u6301\u7eed\u8f6c\u578b\u7684\u4eba\u624d\u3002<\/strong>. .\u8fd9\u4e9b\u56e2\u961f\u8d1f\u8d23\u5236\u5b9a\u4e0d\u540c\u5e02\u573a\u7684\u57f9\u8bad\u548c\u6280\u80fd\u63d0\u5347\u8ba1\u5212\uff0c\u4ee5\u4f20\u6388\u77e5\u8bc6\u3002CoE \u8fd8\u6839\u636e\u65b0\u7684\u4f7f\u7528\u6848\u4f8b\u66f4\u65b0\u6e38\u620f\u624b\u518c\uff0c\u5e76\u534f\u8c03\u4e0e\u6280\u672f\u5e73\u53f0\uff08GAFAM\uff09\u76f4\u63a5\u5408\u4f5c\u7684\u751f\u6001\u7cfb\u7edf\u3002\u5b83\u4fdd\u8bc1\u00a0<i>\u4e1a\u52a1\u8fde\u7eed\u6027<\/i>\u80fd\u529b\u548c\u77e5\u8bc6\u7684\u6301\u7eed\u8f6c\u8ba9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\"><h4><b>\u7b2c 3 \u9636\u6bb5\uff1a\u5de5\u4e1a\u5316\u4e0e\u521b\u65b0\u00a0<\/b><\/h4><\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u73b0\u5728\uff0c\u65b0\u7ec4\u7ec7\u7684\u57fa\u7840\u5df2\u7ecf\u5efa\u7acb\u3001,\u00a0<strong>\u8d5b\u8bfa\u83f2\u548c Artefact \u6b63\u5728\u542f\u52a8\u6d41\u7a0b\u548c\u65b0\u9a71\u52a8\u7a0b\u5e8f\u81ea\u52a8\u5316\u7684\u91cd\u8981\u521b\u65b0\u548c\u8bd5\u70b9\u9636\u6bb5\u3001,<\/strong>\u00a0\u65e8\u5728\u52a0\u5f3a\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002\u8d5b\u8bfa\u83f2 CHC \u5e0c\u671b\u901a\u8fc7\u4e92\u8054\u670d\u52a1\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u5065\u5eb7\u548c\u798f\u7949\u9886\u57df\u7684\u91cd\u8981\u53c2\u4e0e\u8005\uff0c\u800c\u8fd9\u4e00\u76ee\u6807\u9700\u8981\u65b0\u7684\u6570\u5b57\u5316\u8f6c\u578b\u8003\u8651\uff0c\u5176\u4e2d\u4eba\u5de5\u667a\u80fd\u5c06\u53d1\u6325\u4f5c\u7528\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u516c\u53f8\u8fd8\u5e0c\u671b\u00a0<strong>\u53d1\u5c55\u5176\u7535\u5b50\u5546\u52a1<\/strong>, \u5728\u6b64\u4e4b\u524d\uff0c\u8fd9\u5e76\u4e0d\u662f\u4ed6\u4eec\u6a21\u5f0f\u7684\u6838\u5fc3\u90e8\u5206\uff0c\u76ee\u7684\u662f\u63d0\u9ad8\u4ed6\u4eec\u5728\u5fb7\u56fd\u6216\u4e2d\u56fd\u7b49\u5e02\u573a\u7684\u5f71\u54cd\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>2020 \u5e74\u4e5f\u662f\u00a0<strong>\u7cbe\u51c6\u8425\u9500\u6b63\u5728\u5176\u4ed6\u4e1a\u52a1\u90e8\u95e8\uff08\u5982\u8d5b\u8bfa\u83f2\u5df4\u65af\u5fb7\uff09\u542f\u52a8\uff0c\u4e0e\u75ab\u82d7\u606f\u606f\u76f8\u5173<\/strong>. .\u966a\u540c\u8fd9\u4e9b\u56e2\u961f\u8fdb\u884c\u8f6c\u578b\u662f\u4e00\u9879\u91cd\u5927\u6311\u6218\uff0c\u56e0\u4e3a\u8fd9\u662f\u75ab\u82d7\u751f\u4ea7\u5b9e\u9a8c\u5ba4\u9996\u6b21\u76f4\u63a5\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\uff1a\u5728\u6b64\u4e4b\u524d\uff0c\u6b64\u7c7b\u6c9f\u901a\u90fd\u662f\u7531\u516c\u5171\u673a\u6784\u548c\u975e\u653f\u5e9c\u7ec4\u7ec7\u53d1\u5e03\u7684\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u89c2\u5bdf\u5230\u7684\u7b2c\u4e00\u9879\u7ed3\u679c\u662f\u5173\u952e\u7ee9\u6548\u6307\u6807\u6240\u5b9a\u4e49\u7684\u8f6c\u578b\uff1a\u00a0<strong>\u7531\u4e8e\u6574\u4e2a\u9879\u76ee\u7684\u5b9e\u65bd\uff0c\u7cbe\u51c6\u8425\u9500\u5728\u6574\u4e2a\u5a92\u4f53\u7ec4\u5408\u4e2d\u7684\u4efd\u989d\u5927\u5e45\u589e\u52a0<\/strong>. .\u5c31\u7ee9\u6548\u800c\u8a00\uff0c\u8fd9\u4e9b\u884c\u52a8\u4f7f\u6211\u4eec\u80fd\u591f\u00a0<strong>\u4f7f\u6d3b\u52a8\u5bf9\u9500\u552e\u7684\u5f71\u54cd\u52a0\u500d<\/strong>\u00a0\u5e76\u52a0\u5f3a\u8ba4\u8bc6\uff0c\u6700\u591a\u53ef<strong>27% \u5173\u4e8e\u6d4b\u91cf\u610f\u8bc6<\/strong>, \u548c\u6700\u591a\u00a0<strong>\u8003\u8651 +19%<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>\u8fd9\u4e9b\u7ed3\u679c\u663e\u793a\u4e86\u7cbe\u51c6\u8425\u9500\u5982\u4f55\u5f71\u54cd\u6574\u4e2a\u6f0f\u6597\uff1a\u4ece\u54c1\u724c\u5f62\u8c61\u5230\u4ea7\u54c1\u8003\u8651\u518d\u5230\u8d2d\u4e70\u3002\u751a\u81f3\u96c7\u4e3b\u54c1\u724c\u4e5f\u80fd\u4ece\u4e2d\u83b7\u76ca\uff1a\u5bf9\u5185\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e\u5b9e\u8df5\u7684\u6539\u53d8\uff1b\u5bf9\u5916\uff0c\u5353\u8d8a\u4e2d\u5fc3\u7684\u5b58\u5728\u5438\u5f15\u4e86\u62a2\u624b\u7684\u6570\u5b57\u8d44\u6599\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-transform:none;--awb-text-color:#000000;\"><h5><span style=\"font-weight: 400; color: #808080;\">* \u672c\u9879\u76ee\u7684\u6e38\u620f\u624b\u518c\u4e0d\u662f\u7531 <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>.<\/span><\/h5>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u6cd5\u56fd Artefact \u5982\u4f55\u901a\u8fc7\u7cbe\u51c6\u8425\u9500\u5f15\u9886\u8d5b\u8bfa\u83f2\u5b9e\u73b0\u6570\u5b57\u5316\u8f6c\u578b\u3002.<\/p>","protected":false},"featured_media":16511,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[3007],"class_list":["post-16452","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/16452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/16511"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=16452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=16452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}