{"id":16514,"date":"2021-02-16T16:06:10","date_gmt":"2021-02-16T16:06:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=16514"},"modified":"2024-09-20T17:39:20","modified_gmt":"2024-09-20T16:39:20","slug":"metro-driving-sales-and-new-member-recruitment-during-seasonal-festivals","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/metro-driving-sales-and-new-member-recruitment-during-seasonal-festivals\/","title":{"rendered":"<span class=\"highlight\">\u5927\u90fd\u4f1a<\/span> \u5728\u5b63\u8282\u6027\u8282\u65e5\u671f\u95f4\u63a8\u52a8\u9500\u552e\u548c\u65b0\u4f1a\u5458\u62db\u52df\u5de5\u4f5c"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u80cc\u666f\u4e0e\u76ee\u6807<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;--awb-text-color:#000000;\"><p>\u9ea6\u5fb7\u9f99\u662f\u4e00\u5bb6\u6e90\u81ea\u5fb7\u56fd\u7684\u56fd\u9645\u9886\u5148\u96f6\u552e\u96c6\u56e2\u3002\u8fc4\u4eca\u4e3a\u6b62\uff0c\u8be5\u96c6\u56e2\u5728\u4e2d\u56fd 60 \u4e2a\u57ce\u5e02\u62e5\u6709 97 \u5bb6\u95e8\u5e97\uff0c\u4e3a\u8d85\u8fc7 1600 \u4e07\u4f1a\u5458\u63d0\u4f9b\u670d\u52a1\u3002.<\/p>\n<p>\u5728\u4e2d\u56fd\uff0c\u6625\u8282\u662f\u96f6\u552e\u548c\u8d85\u5e02\u884c\u4e1a\u7684\u65fa\u5b63\uff0c\u56e0\u4e3a\u4eba\u4eec\u9700\u8981\u5728\u8d70\u4eb2\u621a\u65f6\u8d2d\u4e70\u793c\u54c1\uff0c\u6216\u8d2d\u4e70\u4f18\u8d28\u98df\u6750\u62db\u5f85\u56de\u5bb6\u63a2\u4eb2\u7684\u5bb6\u4eba\u548c\u4eb2\u621a\u3002\u56e0\u6b64\uff0c\u8fd9\u662f\u5b9e\u73b0\u5e74\u5ea6\u4e1a\u52a1\u76ee\u6807\uff08\u65b0\u4f1a\u5458\u62db\u52df\u548c\u9500\u552e\u589e\u957f\uff09\u7684\u5173\u952e\u673a\u4f1a\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6218\u7565\u4e0e\u6267\u884c<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;--awb-text-color:#000000;\"><p><span data-preserver-spaces=\"true\">\u5728 2020 \u5e74\u6625\u8282\u671f\u95f4\uff0c\u6211\u4eec\u5e2e\u52a9\u4ed6\u4eec\u63a8\u51fa\u4e86\u540d\u4e3a \u201c\u9ea6\u5fb7\u9f99\u5bfb\u5b9d \u201d\u7684\u6574\u5408\u8425\u9500\u6d3b\u52a8\u3002\u6d3b\u52a8\u6709\u4e24\u4e2a\u76ee\u68071) \u5438\u5f15\u548c\u8f6c\u5316\u6f5c\u5728\u76ee\u6807\u5ba2\u6237\uff1b2) \u5c06\u9ea6\u5fb7\u9f99\u5b9a\u4f4d\u4e3a\u9500\u552e\u9ad8\u54c1\u8d28\u4ea7\u54c1\u7684 \u201c\u7269\u6709\u6240\u503c \u201d\u7684\u4e00\u7ad9\u5f0f\u8d2d\u7269\u76ee\u7684\u5730\u3002. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u6211\u4eec\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u5e2e\u52a9\uff1a\u00a0<\/span><\/p>\n<ul>\n<li><strong>\u4e0e\u7c73\u5176\u6797\u661f\u7ea7\u53a8\u5e08\u5408\u4f5c<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u6211\u4eec\u9080\u8bf7\u7c73\u5176\u6797\u540d\u53a8\u901a\u8fc7\u5404\u79cd\u6d3b\u52a8\u63a8\u5e7f\u9ea6\u5fb7\u9f99\u4ea7\u54c1\uff1a\u4f7f\u7528\u9ea6\u5fb7\u9f99\u4ea7\u54c1\u8bbe\u8ba1\u65b0\u6625\u665a\u5bb4\u83dc\u5355\u3001\u5728\u9ea6\u5fb7\u9f99\u95e8\u5e97\u9009\u8d2d\u65b0\u6625\u665a\u5bb4\u98df\u54c1\u3001\u5728\u9ea6\u5fb7\u9f99\u95e8\u5e97\u73b0\u573a\u70f9\u996a\u548c\u54c1\u5c1d\u7c73\u5176\u6797\u665a\u5bb4\u7b49\u3002.<\/span><\/p>\n<ul>\n<li><strong>\u4e0e\u70f9\u996a\u5e73\u53f0\u5408\u4f5c<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u6211\u4eec\u4e0e\u4e13\u4e1a\u70f9\u996a\u5e73\u53f0 Daydaycook \u5408\u4f5c\uff0c\u5c06\u9ea6\u5fb7\u9f99\u4ea7\u54c1\u653e\u5728 Daydaycook \u7684\u7ebf\u4e0b\u70f9\u996a\u8bfe\u7a0b\u4e2d\uff0c\u8ba9\u9ea6\u5fb7\u9f99\u7684\u76ee\u6807\u5ba2\u6237\u7ebf\u4e0b\u4f53\u9a8c\u9ea6\u5fb7\u9f99\u4ea7\u54c1\u3002.<\/span><\/p>\n<ul>\n<li><strong>\u4e0e\u5962\u4f88\u54c1\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u5408\u4f5c<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u4e3a\u8fce\u5408\u4e2d\u56fd\u4eba\u7684\u6625\u8282\u9001\u793c\u4f20\u7edf\uff0c\u6211\u4eec\u7cbe\u9009\u4e86\u9001\u793c\u4ea7\u54c1\uff0c\u5e76\u5728\u9876\u7ea7\u5962\u4f88\u54c1 EC \u5e73\u53f0 SECOO \u4e0a\u5c55\u793a\uff0c\u4ee5\u4fc3\u8fdb\u5728\u7ebf\u9500\u552e\u3002.<\/span><\/p>\n<ul>\n<li><strong>\u542f\u52a8\u65b0\u7684\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\uff0c\u6211\u4eec\u5229\u7528 KOL\u3001KOC \u548c\u9ea6\u5fb7\u9f99\u5458\u5de5\uff0c\u901a\u8fc7 \u2019\u5bfb\u5b9d \u201c\u6d3b\u52a8\uff0c\u5c06\u9ea6\u5fb7\u9f99\u76ee\u6807\u5ba2\u6237\u5bf9\u9ea6\u5fb7\u9f99\u7684\u5173\u6ce8\u4ece\u65b0\u6625\u98df\u6750\u6269\u5927\u5230\u6240\u6709\u54c1\u7c7b\u3002\u8fd9\u5305\u62ec\u521b\u5efa\u4e00\u4e2a H5\uff08\u79fb\u52a8\uff09\u00a0<\/span><span data-preserver-spaces=\"true\">\u5f15\u5bfc\u76ee\u6807\u5ba2\u6237\u6316\u6398\u82f1\u96c4\u4ea7\u54c1\u7684\u85cf\u5b9d\u56fe\u3002.<\/span><\/p>\n<ul>\n<li><strong>\u591a\u5a92\u4f53\u8d2d\u4e70<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-preserver-spaces=\"true\">\u6211\u4eec\u901a\u8fc7\u89c6\u9891\u3001\u65b0\u95fb\u8054\u64ad\u548c\u7a0b\u5e8f\u5316\u5a92\u4f53\u8d2d\u4e70\uff0c\u5927\u89c4\u6a21\u5f00\u5c55\u5bfb\u5b9d\u6d3b\u52a8\uff0c\u5438\u5f15\u76ee\u6807\u5ba2\u6237\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6d3b\u52a8\u4eae\u70b9<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;--awb-text-color:#000000;\"><p><span data-preserver-spaces=\"true\">\u4e3a\u6269\u5927 \u201c\u661f\u7ea7\u53a8\u5e08\u7684\u9ea6\u5fb7\u9f99\u65b0\u6625\u665a\u5bb4 \u201d\u7684\u5f71\u54cd\u529b\uff0c\u6211\u4eec\u5f00\u5c55\u4e86\u4ee5\u4e0b\u6d3b\u52a8 <\/span>\u5168\u6e20\u9053\u6fc0\u6d3b<span data-preserver-spaces=\"true\"> \u57fa\u4e8e METRO \u6f5c\u5728\u76ee\u6807\u5ba2\u6237\u7684\u5a92\u4f53\u6d88\u8d39\u60c5\u51b5\uff1a<\/span><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u76f4\u64ad\uff1a\u4e0e\u5173\u952e\u610f\u89c1\u9886\u8896\uff08KOL\uff09\u548c\u7c73\u5176\u6797\u661f\u7ea7\u53a8\u5e08\u4e00\u8d77\u9009\u8d2d\u98df\u54c1\u3002\u6211\u4eec\u4e0e\u9876\u7ea7\u751f\u6d3b\u65b9\u5f0f KOL Patty \u5408\u4f5c\uff0c\u76f4\u64ad\u7c73\u5176\u6797\u5927\u53a8\u6770\u514b\u900a\u5728\u9ea6\u5fb7\u9f99\u6311\u9009\u98df\u6750\u7684\u8fc7\u7a0b\uff0c\u4ed6\u4eec\u5728\u73b0\u573a\u5206\u4eab\u4e86\u4ea7\u54c1\u77e5\u8bc6<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5e26\u76f4\u64ad\u7684\u7ebf\u4e0b\u6d3b\u52a8\uff1a\u6211\u4eec\u5728\u9ea6\u5fb7\u9f99\u4e00\u5bb6\u95e8\u5e97\u4e3e\u529e\u4e86\u7c73\u5176\u6797\u65b0\u6625\u665a\u5bb4\u6d3b\u52a8\uff0c\u73b0\u573a\u8868\u6f14\u5927\u53a8\u6770\u514b\u900a\u4e3a\u987e\u5ba2\u7cbe\u5fc3\u51c6\u5907\u7684\u83dc\u5355\u3002\u8fd9\u662f\u8ba9\u76ee\u6807\u5ba2\u6237\u4f53\u9a8c\u6211\u4eec\u7269\u8d85\u6240\u503c\u7684\u9ad8\u54c1\u8d28\u4ea7\u54c1\u7684\u7edd\u4f73\u65b9\u5f0f\u3002\u9876\u7ea7 KOL \u8fd8\u901a\u8fc7 Livestream \u653e\u5927\u4e86\u6b64\u6b21\u65b0\u6625\u665a\u5bb4\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e0e\u751f\u6d3b\u7535\u89c6\u8282\u76ee\u5408\u4f5c\uff1a\u6839\u636e\u7c73\u5176\u6797\u5927\u53a8\u8bbe\u8ba1\u7684\u65b0\u6625\u665a\u9910\u83dc\u5355\uff0c\u6211\u4eec\u4e0e SiTV \u7684\u70ed\u95e8\u7535\u89c6\u8282\u76ee \u201dGo\uff01Househusband \u201d\u5408\u4f5c\uff0c\u9f13\u52b1\u76ee\u6807\u7fa4\u4f53 audience \u8d2d\u4e70\u9ea6\u5fb7\u9f99\u98df\u6750\u70f9\u996a\u4ed6\u4eec\u7684\u65b0\u6625\u5927\u9910\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e0e\u70f9\u996a\u5e73\u53f0\u5408\u4f5c\uff1a\u6211\u4eec\u4e0e\u4e13\u4e1a\u70f9\u996a\u5e73\u53f0 Daydaycook \u5408\u4f5c\uff0c\u5728\u5176\u7ebf\u4e0b\u70f9\u996a\u8bfe\u7a0b\u4e2d\u6295\u653e\u9ea6\u5fb7\u9f99\u4ea7\u54c1\uff0c\u5b9e\u73b0\u6709\u5f62\u7684\u54c1\u724c\u4f53\u9a8c\u3002\u6211\u4eec\u8fd8\u5229\u7528 KOL \u5728\u70f9\u996a\u8bfe\u7a0b\u7684\u76f4\u64ad\u4e2d\u63a8\u5e7f\u9ea6\u5fb7\u9f99 TMALL \u4ea7\u54c1\uff0c\u5f15\u53d1\u7528\u6237\u7684\u5373\u65f6\u8d2d\u4e70\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e0e\u5934\u6761\u8bdd\u9898\u5408\u4f5c\uff1a\u6211\u4eec\u5229\u7528\u5934\u6761\u53f7 KOL \u63d0\u9ad8 \u201c\u5e74\u591c\u996d \u201d\u7684\u77e5\u540d\u5ea6\uff0c\u5e76\u901a\u8fc7\u4e0e\u5934\u6761\u53f7\u70ed\u95e8\u8bdd\u9898\u7684\u5408\u4f5c\u5f15\u53d1\u4e86\u5de8\u5927\u7684\u54c1\u724c\u70ed\u8bae\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p>\u9ea6\u5fb7\u9f99\u5e74\u591c\u996d \u201c\u5728\u76f4\u64ad\u3001\u7535\u89c6\u8282\u76ee\u548c\u5934\u6761\u53f7\u70ed\u95e8\u8bdd\u9898\u4e2d\u7684\u6536\u89c6\u7387\u8d85\u8fc7 2.74 \u4ebf\uff0c\u53c2\u4e0e\u4eba\u6570\u8d85\u8fc7 6.6 \u4e07\u3002.<\/p>\n<p>\u901a\u8fc7 \u201c\u5bfb\u5b9d \u201d\u6d3b\u52a8\u7684\u63a8\u5e7f\uff0c\u8bb8\u591a\u6f5c\u5728\u76ee\u6807\u5ba2\u6237\u66f4\u52a0\u719f\u6089\u9ea6\u5fb7\u9f99\u7684\u4e3b\u8981\u54c1\u7c7b\uff08\u5982\u4e09\u6587\u9c7c\uff09\u3002.<\/p>\n<p>\u9500\u552e\u989d\u548c\u6295\u8d44\u56de\u62a5\u7387\u4e5f\u521b\u4e0b\u4e86\u9ea6\u5fb7\u9f99\u5728\u534e 23 \u591a\u5e74\u6765\u7684\u5386\u53f2\u65b0\u9ad8\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>\u89c2\u770b\u516c\u53f8\u89c6\u9891<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>\u52a0\u5165\u4e00\u5bb6\u521b\u65b0\u578b\u516c\u53f8\uff0c\u4e0e\u5e0c\u671b\u4ea7\u751f\u5f71\u54cd\u7684\u4eba\u4e00\u8d77\u6253\u9020\u4f01\u4e1a\u7684\u672a\u6765\uff01<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" 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