{"id":20445,"date":"2020-04-28T20:51:00","date_gmt":"2020-04-28T19:51:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=20445"},"modified":"2024-09-20T17:39:21","modified_gmt":"2024-09-20T16:39:21","slug":"tui-france-improving-incrementality-to-boost-social-bookings-by-20","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/tui-france-improving-incrementality-to-boost-social-bookings-by-20\/","title":{"rendered":"<span class=\"highlight\">TUI \u6cd5\u56fd<\/span> \u63d0\u9ad8\u589e\u91cf\uff0c\u4fc3\u8fdb 20% \u5e74\u7684\u793e\u4f1a\u9884\u8ba2\u91cf"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:#000000;\"><h4><strong>\u6311\u6218<\/strong><\/h4>\n<p>\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u65c5\u6e38\u516c\u53f8\u4e4b\u4e00\uff0cTUI \u5728\u6240\u6709\u6570\u5b57\u6e20\u9053\u4e0a\u90fd\u5f00\u5c55\u4e86\u91cd\u8981\u7684\u6570\u5b57\u6d3b\u52a8\uff0c\u4ee5\u5438\u5f15\u548c\u8f6c\u5316\u65c5\u6e38\u5bfb\u6c42\u8005\u3002\u56e0\u6b64\uff0c\u4ed8\u8d39\u793e\u4ea4\u662f\u4e00\u4e2a\u5fc5\u4e0d\u53ef\u5c11\u7684\u6e20\u9053\uff0c\u5c24\u5176\u662f Facebook \u65c5\u6e38\u52a8\u6001\u5e7f\u544a\uff0c\u5b83\u53ef\u4ee5\u6536\u96c6\u610f\u5411\u6027\u4fe1\u53f7\uff0c\u4ece\u800c\u63d0\u9ad8\u4e0a\u5c42\u6f0f\u6597\u6570\u5b57\u6fc0\u6d3b\u7684\u6548\u7387\u3002.<\/p>\n<p>&nbsp;<\/p>\n<p>\u7531\u4e8e\u65c5\u6e38\u5957\u9910\u7684\u8f6c\u6362\u8def\u5f84\u8f83\u957f\uff0cTUI \u5e0c\u671b\u5177\u4f53\u4e86\u89e3 Facebook \u8425\u9500\u6d3b\u52a8\u5bf9\u76ee\u6807\u5ba2\u6237\u5728\u7ebf\u51b3\u7b56\u8fc7\u7a0b\u7684\u5f71\u54cd\u3002.<\/p>\n<p>&nbsp;<\/p>\n<p>\u5176\u76ee\u7684\u662f\u6446\u8131\u6807\u51c6\u5f52\u56e0\u6a21\u578b\u7684\u675f\u7f1a\uff0c\u51c6\u786e\u8861\u91cf\u793e\u4ea4\u5e7f\u544a\u4e3a\u5728\u7ebf\u7f51\u7ad9\u9884\u8ba2\u5e26\u6765\u7684\u4e1a\u52a1\u589e\u91cf\uff0c\u65e0\u8bba\u662f\u76f4\u63a5\u7684\u8fd8\u662f\u95f4\u63a5\u7684\u3002.<\/p>\n<h4><strong>\u6218\u7565 <\/strong><\/h4>\n<p>\u4f7f\u7528 Facebook \u5f52\u56e0\u4f3c\u4e4e\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u56e0\u4e3a\u8be5\u5de5\u5177\u539f\u751f\u96c6\u6210\u4e86\u901a\u8fc7 data-driven \u5f52\u56e0\u5bf9 Facebook\u3001Instagram\u3001Messenger \u548c Audience Network \u4e0a\u7684\u4ed8\u8d39\u8425\u9500\u6d3b\u52a8\u8fdb\u884c\u589e\u91cf\u5206\u6790\u7684\u529f\u80fd\u3002.<\/p>\n<p>&nbsp;<\/p>\n<p>\u5229\u7528 data-driven \u6a21\u578b\uff0c\u6211\u4eec\u6839\u636e\u540c\u4e00\u5782\u76f4\u9886\u57df\u5e7f\u544a\u5546\u5f00\u5c55\u7684\u968f\u673a\u5bf9\u7167\u5b9e\u9a8c\uff08\u8f6c\u6362\u63d0\u5347\uff09\u7684\u7ed3\u679c\uff0c\u4f7f\u7528 Facebook Attribution \u4f30\u7b97\u4e86 TUI \u5e7f\u544a\u6d3b\u52a8\u7ee9\u6548\u7684\u589e\u91cf\u3002.<\/p>\n<p>&nbsp;<\/p>\n<p>\u56e0\u6b64\uff0c\u6d4b\u91cf\u7684\u6807\u51c6\u5316\u7a0b\u5ea6\u8f83\u4f4e\u3001\u65e0\u504f\u89c1\u4e14\u66f4\u52a0\u51c6\u786e\uff0c\u901a\u8fc7\u8f6c\u6362\u5c0f\u6570\u6765\u7a81\u51fa Facebook \u8425\u9500\u6d3b\u52a8\u5728\u5927\u91cf\u8f6c\u6362\u8def\u5f84\u4e2d\u5bf9\u603b\u9884\u8ba2\u91cf\u7684\u8d21\u732e\u3002.<\/p>\n<h4><strong>\u6210\u679c <\/strong><\/h4>\n<p>\u901a\u8fc7\u4f7f\u7528 Data \u9a71\u52a8\u7684\u5f52\u56e0\u5efa\u6a21\uff0cTUI \u5728 2019 \u5e74\u4e0b\u534a\u5e74\u7684\u4e1a\u52a1\u57fa\u672c\u6d3b\u52a8\u4e2d\uff0c\u7531 Facebook \u8425\u9500\u6d3b\u52a8\u76f4\u63a5\u4ea7\u751f\u6216\u534f\u52a9\u7684\u9884\u8ba2\u6570\u91cf\u589e\u52a0\u4e86 20%\u3002.<\/p>\n<p>&nbsp;<\/p>\n<p>Facebook \u8425\u9500\u6d3b\u52a8\u4e0d\u4ec5\u5e26\u6765\u4e86\u76f4\u63a5\u9884\u8ba2\uff0c\u8fd8\u6781\u5927\u5730\u6539\u5584\u4e86\u5176\u4ed6\u76f4\u63a5\u3001\u6709\u673a\u548c\u4ed8\u8d39\u6e20\u9053\u7684\u8868\u73b0\uff0c\u4e3a\u8f6c\u5316\u8def\u5f84\u5e26\u6765\u4e86\u66f4\u591a\u5f71\u54cd\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/10\/Facebook_guidebookcover-shadow.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"http:\/\/marketing.artefact.com\/l\/597421\/2020-08-20\/2m56f7\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-text fusion-text-2\"><\/div>\n\u4e86\u89e3\u6709\u5173 Facebook Attribution \u5de5\u4f5c\u539f\u7406\u7684\u66f4\u591a\u4fe1\u606f\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":20447,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[106],"class_list":["post-20445","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/20445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/20447"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=20445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=20445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}