{"id":20560,"date":"2021-03-10T05:35:00","date_gmt":"2021-03-10T05:35:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=20560"},"modified":"2024-09-20T17:39:21","modified_gmt":"2024-09-20T16:39:21","slug":"tui-france-building-a-data-driven-media-strategy-on-google-marketing-platform-and-google-cloud","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/tui-france-building-a-data-driven-media-strategy-on-google-marketing-platform-and-google-cloud\/","title":{"rendered":"<span class=\"highlight\">TUI \u6cd5\u56fd<\/span> \u5728\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u4e0a\u6784\u5efa data-driven \u5a92\u4f53\u6218\u7565"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u5982\u679c\u60a8\u8ba4\u4e3a\u6211\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u6027\u80fd\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\u7684\u4e13\u5bb6 <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/www.artefact.com\/zh\/contact-us\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u8054\u7cfb\u6211\u4eec<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u501f\u52a9 CRMint\u3001\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u4eba\u5de5\u667a\u80fd\uff0cTUI \u5c06\u5176 data \u6574\u5408\u5230\u4e00\u4e2a\u5730\u65b9\uff0c\u5e76\u5bf9\u5176\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u5b9e\u73b0\u66f4\u6709\u6548\u7684\u5e7f\u544a targeting \u5e76\u51cf\u5c11\u5a92\u4f53\u652f\u51fa\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u8c37\u6b4c\u4e91\u8ba1\u7b97\u7ed3\u679c<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5229\u7528 CRMint\u3001Google \u8425\u9500\u5e73\u53f0\u548c BigQuery \u4ece\u5ba2\u6237 data \u4e2d\u83b7\u53d6\u6d1e\u5bdf\u529b<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5229\u7528\u8c37\u6b4c\u4e91\u4eba\u5de5\u667a\u80fd\uff0c\u4ee5 91% \u7684\u51c6\u786e\u5ea6\u8bc6\u522b\u51fa\u6700\u6709\u5174\u8da3\u8d2d\u4e70\u7684\u5ba2\u6237<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u901a\u8fc7\u81ea\u52a8 data-driven \u51b3\u7b56\uff0c\u5b9e\u73b0\u66f4\u76f8\u5173\u7684\u5e7f\u544a\uff0c\u4ece\u800c\u964d\u4f4e\u5a92\u4f53\u6210\u672c\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">CRMint \u5e2e\u52a9\u5c06\u5c55\u793a\u7684\u6bcf\u6b21\u9500\u552e\u6210\u672c\u964d\u4f4e 7.5 \u500d<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>TUI \u6cd5\u56fd\u662f\u8de8\u56fd TUI \u96c6\u56e2\u7684\u5b50\u516c\u53f8\uff0c\u662f\u6cd5\u56fd\u9886\u5148\u7684\u65c5\u6e38\u8fd0\u8425\u5546\uff0c\u5728 100 \u4e2a\u76ee\u7684\u5730\u4e3a\u4e2a\u4eba\u548c\u4f01\u4e1a\u63d0\u4f9b\u5e7f\u6cdb\u591a\u6837\u7684\u65c5\u6e38\u548c\u4f4f\u5bbf\u670d\u52a1\u3002TUI \u7684\u4ea7\u54c1\u5728 4,000 \u5bb6\u65c5\u884c\u793e\u548c\u5546\u5e97\u4ee5\u53ca\u5176\u5c55\u793a\u7f51\u7ad9\u4e0a\u9500\u552e\uff0c\u8be5\u7f51\u7ad9\u662f\u6cd5\u56fd\u6700\u5927\u7684\u65c5\u6e38\u7f51\u7ad9\u4e4b\u4e00\u3002 <a href=\"https:\/\/www.tourhebdo.com\/actualites\/e-tourisme\/le-top-30-des-sites-de-voyage-les-plus-consultes-cet-ete-521906.php\" target=\"_blank\" rel=\"noopener noreferrer\">2019\u5e74\u6cd5\u56fd\u8bbf\u95ee\u91cf\u6700\u9ad8\u768420\u4e2a\u65c5\u6e38\u7f51\u7ad9<\/a>, \u636e M\u00e9diam\u00e9trie \u62a5\u9053\u3002.<\/p>\n<p>\u4f46\u662f\uff0c\u5728\u7ebf\u65c5\u6e38\u662f\u4e00\u4e2a\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\uff0cTUI \u6cd5\u56fd\u9700\u8981\u4e0d\u65ad\u8c03\u6574\uff0c\u5728\u6210\u529f\u7684\u57fa\u7840\u4e0a\u518d\u63a5\u518d\u5389\u30022018 \u5e74\u5e95\uff0cTUI France \u4e0e\u8425\u9500\u4e13\u5bb6\u548c\u8c37\u6b4c\u4e91\u5408\u4f5c\u4f19\u4f34 Artefact \u5750\u5728\u4e00\u8d77\uff0c\u5171\u540c\u5236\u5b9a\u4e86\u6570\u5b57\u5316\u8def\u7ebf\u56fe\u3002. <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u5df2\u5e2e\u52a9\u6cd5\u56fd TUI \u822a\u7a7a\u516c\u53f8\u8c03\u6574\u4e86\u8425\u9500\u6d3b\u52a8\u3002 <a href=\"https:\/\/marketingplatform.google.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8c37\u6b4c\u8425\u9500\u5e73\u53f0<\/a> \u548c\u4ea7\u54c1\uff0c\u5982 <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8c37\u6b4c\u5206\u6790<\/a> \u548c\u8c37\u6b4c\u5e7f\u544a\u3002\u73b0\u5728\u7684\u76ee\u6807\u662f\u5229\u7528\u6240\u6709\u53ef\u7528\u7684\u8425\u9500 data\uff0c\u4f18\u5316\u516c\u53f8\u6218\u7565\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0cTUI \u6cd5\u56fd\u516c\u53f8\u6c42\u52a9\u4e8e <a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8c37\u6b4c\u4e91<\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><div class=\"quote\">\u201c\u6211\u4eec\u5e0c\u671b\u5c06 data-driven \u51b3\u7b56\u5f15\u5165\u6211\u4eec\u7684\u5a92\u4f53\u6218\u7565\uff0c\u4ee5\u4fdd\u6301\u73b0\u6709\u5ba2\u6237\u7684\u6ee1\u610f\u5ea6\u5e76\u5438\u5f15\u65b0\u5ba2\u6237\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-5 quote-baseline\"><div class=\"quote-baseline\">TUI \u6cd5\u56fd\u516c\u53f8\u6570\u5b57\u5206\u6790\u4e3b\u7ba1 Hamis Badarou \u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-6\"><div class=\"quote\">\u201c\u6211\u4eec\u5df2\u7ecf\u662f\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u7684\u5fe0\u5b9e\u7528\u6237\uff0c\u56e0\u6b64\u4f7f\u7528\u8c37\u6b4c\u4e91\u4e3a data platform \u63d0\u4f9b\u52a8\u529b\u662f\u663e\u800c\u6613\u89c1\u7684\u9009\u62e9\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u5229\u7528\u8c37\u6b4c\u4e91\u548c\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u8fdb\u884c 360 \u5ea6\u5206\u6790<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u662f\u4e1a\u52a1\u7684\u5de8\u5927\u63a8\u52a8\u529b\uff0c\u4f46\u8981\u60f3\u6301\u4e45\uff0c\u5c31\u5fc5\u987b\u7269\u6709\u6240\u503c\u3002TUI France \u5e0c\u671b\u964d\u4f4e\u5e7f\u544a\u652f\u51fa\u548c\u5a92\u4f53\u6295\u8d44\u7684\u6210\u672c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><div class=\"quote\">\u201c\u65c5\u6e38\u884c\u4e1a\u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\uff0c\u56e0\u6b64\u6211\u4eec\u5e0c\u671b\u786e\u4fdd TUI \u6cd5\u56fd\u516c\u53f8\u5728\u6b63\u786e\u7684\u65f6\u95f4\u6295\u8d44\u4e8e\u6b63\u786e\u7684\u6e20\u9053\uff0ctargeting \u5e76\u6295\u8d44\u4e8e\u4e1a\u52a1\u6f5c\u529b\u5de8\u5927\u7684\u6b63\u786e\u524d\u666f\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-9 quote-baseline\"><div class=\"quote-baseline\">Artefact \u5a92\u4f53\u54a8\u8be2\u4e3b\u7ba1 Natacha Kocupyr \u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u6b64\uff0cTUI France \u5fc5\u987b\u5c06\u5176 data \u5206\u6790\u80fd\u529b\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u6c34\u5e73\u3002\u7b2c\u4e00\u6b65\u5c31\u662f\u5c06 data \u6574\u5408\u5230\u4e00\u4e2a\u5730\u65b9\u3002\u4f7f\u7528\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u5df2\u7ecf\u4ea7\u751f\u4e86\u5927\u91cf\u7684 data\uff0c\u8be5\u516c\u53f8\u6b63\u5728\u5229\u7528\u8c37\u6b4c\u4e91\u4ea7\u54c1\uff08\u5982 <a href=\"https:\/\/cloud.google.com\/bigquery\" target=\"_blank\" rel=\"noopener noreferrer\">BigQuery<\/a>.<\/p>\n<p>\u4e0d\u8fc7\uff0c\u5728 TUI France \u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u5e73\u53f0\u4e2d\uff0c\u4e5f\u6709\u5927\u91cf\u5173\u4e8e\u5ba2\u6237\u884c\u4e3a\u7684\u6709\u7528 data\u3002\u8fd9\u4e24\u5957 data \u7ec4\u5408\u5728\u4e00\u8d77\uff0c\u5c06\u5f62\u6210\u4e00\u5e45\u6781\u5177\u8bf4\u670d\u529b\u7684\u56fe\u753b\uff0c\u5c55\u793a TUI \u6cd5\u56fd\u516c\u53f8\u7684\u5ba2\u6237\u53ca\u5176\u9700\u6c42\u3002\u9057\u61be\u7684\u662f\uff0c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5e73\u53f0\u4e0a\u7684 data \u548c\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u4e0a\u7684 data \u662f\u5206\u5f00\u5b58\u50a8\u7684\uff0c\u800c\u4e14\u683c\u5f0f\u4e0d\u540c\u3002\u5bf9\u5b83\u4eec\u8fdb\u884c\u91cd\u65b0\u7ec4\u5408\u5c06\u8017\u8d39\u5927\u91cf\u8d44\u6e90\u3002.<\/p>\n<p>2019 \u5e74\uff0c\u5f53 TUI \u6cd5\u56fd\u516c\u53f8\u6b63\u5728\u6df1\u5165\u89c4\u5212\u5176\u6570\u5b57\u5316\u8f6c\u578b\u65f6\uff0c\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u53d1\u5e03\u4e86 <a href=\"https:\/\/google.github.io\/crmint\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRMint<\/a>, \u662f\u4e00\u6b3e\u5f00\u6e90\u534f\u8c03\u5de5\u5177\u3002\u6258\u7ba1\u5728 <a href=\"https:\/\/cloud.google.com\/appengine\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e94\u7528\u7a0b\u5e8f\u5f15\u64ce<\/a>, CRMint\u5141\u8bb8\u516c\u53f8\u5c06\u5176\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4e0e\u5927\u91cf\u8c37\u6b4c\u4ea7\u54c1\u8054\u7cfb\u8d77\u6765\u3002TUI France \u7684\u60c5\u51b5\u7ed9\u65b0\u5de5\u5177\u5e26\u6765\u4e86\u5de8\u5927\u7684\u6311\u6218\uff0c\u56e0\u6b64\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u7684\u4ee3\u8868\u4e0e\u8be5\u516c\u53f8\u7684 data \u79d1\u5b66\u5bb6\u548c Artefact \u7d27\u5bc6\u5408\u4f5c\uff0c\u5e2e\u52a9\u5c06\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 data \u4e0e BigQuery \u4e2d\u5df2\u7ecf\u6536\u96c6\u7684\u4fe1\u606f\u8fdb\u884c\u6574\u5408\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><div class=\"quote\">\u201c\u8ba9 CRM data\u3001\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u76f8\u4e92\u5bf9\u8bdd\u4f3c\u4e4e\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\uff0c\u4f46\u6709\u4e86 CRMint \u8fd9\u6837\u7684\u534f\u8c03\u5de5\u5177\uff0c\u8fd9\u4e00\u70b9\u4e5f\u4e0d\u96be\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-12 quote-baseline\"><div class=\"quote-baseline\">\u54c8\u7c73\u65af\u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728BigQuery\u4e2d\u7edf\u4e00\u548c\u6574\u7406\u4e86\u4e24\u4e2a\u4e3b\u8981\u7684data\u96c6\u540e\uff0cTUI France\u548cArtefact\u5c31\u53ef\u4ee5\u96c6\u4e2d\u7cbe\u529b\u8fdb\u884c\u4e0b\u4e00\u9636\u6bb5\u7684\u5de5\u4f5c\uff1a\u9884\u6d4b\u3002\u4e24\u5bb6\u516c\u53f8\u7684 Data \u79d1\u5b66\u5bb6\u4f7f\u7528 BigQuery \u5bf9 data \u8fdb\u884c\u4e86\u5206\u6790\uff0c\u5e76\u5c06\u5206\u6790\u7ed3\u679c\u53cd\u9988\u7ed9\u4e00\u4e2a\u4f7f\u7528 BigQuery \u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u3002 <a href=\"https:\/\/cloud.google.com\/ai-platform\" target=\"_blank\" rel=\"noopener noreferrer\">\u4eba\u5de5\u667a\u80fd\u5e73\u53f0<\/a>. .\u8be5\u7b97\u6cd5\u53ef\u5e2e\u52a9 TUI France \u786e\u5b9a\u8bbf\u95ee\u5176\u7f51\u7ad9\u7684\u5ba2\u6237\u4e2d\uff0c\u54ea\u4e9b\u53ea\u662f\u6d4f\u89c8\uff0c\u54ea\u4e9b\u662f\u8d2d\u4e70\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>\u5bf9 Artefact \u6765\u8bf4\uff0c\u5e73\u53f0\u7684\u9002\u5e94\u6027\u975e\u5e38\u91cd\u8981\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><div class=\"quote\">\u201c\u6211\u4eec\u5e76\u4e0d\u60f3\u53ea\u4e3a\u67d0\u4e00\u5929\u60f3\u51fa\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u9700\u8981\u80fd\u591f\u68c0\u6d4b\u5230 data \u7684\u53d8\u5316\uff0c\u5e76\u505a\u51fa\u76f8\u5e94\u7684\u53cd\u5e94\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-16 quote-baseline\"><div class=\"quote-baseline\">\u5a1c\u8fbe\u8428\u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u56e0\u6b64\uff0c\u7b97\u6cd5\u6bcf\u5468\u90fd\u8981\u4f7f\u7528\u65b0\u7684 data \u8fdb\u884c\u91cd\u65b0\u8bad\u7ec3\u3002\u4f7f\u7528 AI Platform \u8fd9\u6837\u7684 cloud \u6258\u7ba1\u670d\u52a1\u610f\u5473\u7740 TUI France \u65e0\u9700\u4e3a\u6bcf\u5468\u53ea\u4f7f\u7528\u4e00\u6b21\u7684\u786c\u4ef6\u6295\u5165\u6210\u672c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-18\"><div class=\"quote\">\u201c\u4eba\u5de5\u667a\u80fd\u5e73\u53f0\u7684\u7f8e\u5999\u4e4b\u5904\u5728\u4e8e\uff0c\u5b83\u4e0d\u4ec5\u80fd\u5728\u672c\u5730\u8fd0\u884c\uff0c\u8fd8\u80fd\u5728 cloud \u4e2d\u8fd0\u884c\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-19 quote-baseline\"><div class=\"quote-baseline\">Artefact \u7684 Data \u79d1\u5b66\u5bb6 Iliass Benryanne \u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-20\"><div class=\"quote\">\u201c\u8fd9\u610f\u5473\u7740\u6211\u4eec\u53ef\u4ee5\u5728\u672c\u5730\u8fdb\u884c\u6d4b\u8bd5\uff0c\u7136\u540e\u5728\u6295\u5165\u751f\u4ea7\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u5176\u6258\u7ba1\u5728 App Engine \u4e0a\uff0c\u800c\u4e0d\u5fc5\u62c5\u5fc3\u89c4\u6a21\u95ee\u9898\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u8bc4\u5206\uff0cTUI \u4e0d\u4ec5\u80fd\u786e\u5b9a\u51fa\u4ef7\u7684\u4f18\u5148\u7ea7\uff0c\u8fd8\u80fd\u4e3a\u5176\u5c55\u793a\u8425\u9500\u6d3b\u52a8\u5236\u5b9a\u76f8\u4f3c\u7b56\u7565\uff0c\u4ece\u6700\u521d\u7684\u81ea\u5b9a\u4e49 audience \u4e2d\u8bc6\u522b\u51fa\u5173\u952e\u76f8\u4f3c\u70b9\uff0c\u5e76\u5728\u65b0\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u627e\u5230\u53ef\u89e6\u53ca\u7684\u76f8\u4f3c audience \u3002\u8fd9\u4f7f TUI \u80fd\u591f\u9488\u5bf9\u66f4\u6709\u53ef\u80fd\u9884\u8ba2\u5176\u4ea7\u54c1\u7684\u4eba\u7fa4\u53d1\u9001\u4fe1\u606f\u3002<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u7cbe\u5ea6\u66f4\u9ad8\uff0c\u6548\u679c\u66f4\u597d targeting<\/h2><\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ecf\u8fc7\u516d\u4e2a\u6708\u7684\u89c4\u5212\u548c\u6d4b\u8bd5\uff0c\u4ee5\u53ca\u8fdb\u4e00\u6b65\u7684\u5236\u9020\u548c\u6539\u8fdb\uff0c\u65b0\u578b data platform \u5f00\u59cb\u6295\u5165\u751f\u4ea7\u3002\u5230 2020 \u5e74\u521d\uff0cTUI France \u5df2\u7ecf\u770b\u5230\u4e86\u663e\u8457\u7684\u6539\u8fdb\u3002\u5c06\u6240\u6709\u5ba2\u6237\u7684 data \u6574\u5408\u5230\u4e00\u4e2a\u5e73\u53f0\u4e0a\uff0c\u53ef\u4ee5\u83b7\u5f97\u8bb8\u591a\u4ee5\u524d\u6839\u672c\u65e0\u6cd5\u83b7\u5f97\u7684\u6709\u5173\u5ba2\u6237\u884c\u4e3a\u7684\u5f3a\u5927\u6d1e\u5bdf\u529b\u3002. <strong>\u4eba\u5de5\u667a\u80fd\u4ee5 91% \u7684\u51c6\u786e\u5ea6\u9884\u6d4b\u51fa\u6700\u6709\u5174\u8da3\u8d2d\u4e70\u7684\u5ba2\u6237\uff0c\u4ece\u800c\u5236\u5b9a\u51fa\u66f4\u6709\u6548\u7684\u5a92\u4f53\u6218\u7565<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-23\"><div class=\"quote\">\u201cGoogle\u4e91\u5e2e\u52a9\u6211\u4eec\u52a0\u5f3a\u4e86\u5bf9\u5a92\u4f53\u6e20\u9053targeting\u7684\u5173\u6ce8\uff0c\u4f7f\u6211\u4eec\u7684\u5e7f\u544a\u652f\u51fa\u66f4\u52a0\u6709\u6548\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-24 quote-baseline\"><div class=\"quote-baseline\">\u54c8\u7c73\u65af\u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-25\"><div class=\"quote\">\u201c\u5728\u6211\u4eec\u7684\u5c55\u793a\u6e20\u9053\u4e0a\uff0c\u6bcf\u6b21\u9500\u552e\u7684\u6210\u672c\u6bd4\u4ee5\u524d\u964d\u4f4e\u4e86 7.5 \u500d\uff0c\u800c\u5c06\u5ba2\u6237\u5e26\u5230\u7f51\u7ad9\u4e0a\u7684\u6210\u672c\u964d\u4f4e\u4e86 29%\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-26\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4f46\u662f\uff0c\u5bf9\u4e8e TUI France \u6765\u8bf4\uff0c\u964d\u4f4e\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u5de5\u4f5c\u5e76\u6ca1\u6709\u505c\u6b62\u3002\u6240\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\u4e3a\u5176\u4ed6\u5404\u79cd\u9879\u76ee\u6253\u5f00\u4e86\u5927\u95e8\u3002\u77ed\u671f\u5185\uff0cTUI France \u6b63\u5728\u5efa\u7acb\u4e00\u4e2a\u63a8\u8350\u5f15\u64ce\uff0c\u4e3a\u7535\u5b50\u90ae\u4ef6\u548c\u7f51\u7ad9\u63d0\u4f9b\u76f8\u5173\u5185\u5bb9\u3002\u8bbf\u95ee\u7f51\u7ad9\u7684\u5ba2\u6237\u5c06\u770b\u5230\u4e00\u4e2a\u4e2a\u6027\u5316\u7684\u4e3b\u9875\uff0c\u4e0a\u9762\u6709\u6a2a\u5e45\u5e7f\u544a\u548c\u6839\u636e\u5176\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u7684\u4ea7\u54c1\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-27\"><div class=\"quote\">\u201c\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u5c06\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u7ed3\u5408\u8d77\u6765\uff0c\u53d6\u5f97\u4e86\u4e00\u4e9b\u975e\u5e38\u4ee4\u4eba\u5174\u594b\u7684\u6210\u679c\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-28 quote-baseline\"><div class=\"quote-baseline\">\u54c8\u7c73\u65af\u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-29\"><div class=\"quote\">\u201c\u6211\u975e\u5e38\u5e0c\u671b\u80fd\u5728\u6574\u4e2a\u8425\u9500\u90e8\u95e8\u63a8\u5e7f\u8fd9\u7c7b\u4e3e\u63aa\uff0c\u8fd9\u6837\u6211\u4eec\u5c31\u80fd\u505a\u51fa\u4e00\u4e9b\u771f\u6b63\u7684 data-driven \u51b3\u7b56\u201d\u3002\u201d<\/div>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":20652,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[106],"class_list":["post-20560","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/20560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/20652"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=20560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=20560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}