{"id":20684,"date":"2021-02-21T15:44:00","date_gmt":"2021-02-21T15:44:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=20684"},"modified":"2024-09-20T17:39:21","modified_gmt":"2024-09-20T16:39:21","slug":"pvcp-group-using-data-quality-as-a-prerequisite","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/pvcp-group-using-data-quality-as-a-prerequisite\/","title":{"rendered":"<span class=\"highlight\">PVCP\uff1a<\/span> \u5c06 data \u8d28\u91cf\u4f5c\u4e3a\u6210\u529f\u5b9e\u65bd data \u6218\u7565\u7684\u5148\u51b3\u6761\u4ef6\u3002."},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/IWnnTrH7-pk?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>\u5b9e\u4f8b\n\u4e86\u89e3 Pierre &amp; Vacances Center Parcs \u96c6\u56e2\u5982\u4f55\u4f7f\u7528 data \u63d0\u9ad8\u4e1a\u7ee9\u3001\u589e\u52a0\u6295\u8d44\u56de\u62a5\u7387\u5e76\u4ea7\u751f\u65b0\u7684\u9500\u552e\u7ebf\u7d22\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p>\u5728\u6b64\u89c2\u770b\u6574\u4e2a hubforum \u4f1a\u8bae<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/marketing.artefact.com\/l\/597421\/2020-10-20\/2mw6cl\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u89c2\u770b<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u6539\u8fdb\u91c7\u8d2d\u6218\u7565\uff0cPVCP \u77e5\u9053\u4ed6\u4eec\u9700\u8981\u53ea\u6709\u53ef\u9760\u3001\u7ed3\u6784\u5316\u7684\u7b2c\u4e00\u65b9 data \u624d\u80fd\u63d0\u4f9b\u7684\u6d1e\u5bdf\u529b\u3002.<\/p>\n<p>\u4e3a\u4e86\u5e2e\u52a9\u4ed6\u4eec\uff0c\u6211\u4eec <a href=\"https:\/\/www.artefact.com\/zh\/data-marketing\/analytics-data-science-automation\/\">Data \u548c\u5206\u6790\u4eea<\/a> \u56e2\u961f\u9700\u8981<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5408\u7406\u5b89\u6392 data \u7684\u6536\u96c6\u548c\u4f7f\u7528\u65b9\u6cd5\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u9ad8\u6d41\u7a0b\u7684\u6548\u7387\u548c\u6761\u7406\u6027\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u9ad8\u5a92\u4f53\u6d3b\u52a8\u6548\u679c\u6d4b\u91cf\u80fd\u529b\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u89e3\u51b3\u65b9\u6848<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3b\u8981\u76ee\u6807\u662f\u5efa\u7acb\u4e00\u4e2a\u96c6\u4e2d\u7684 data governance \u6218\u7565\u3002PVCP \u9009\u62e9\u4e0e Artefact \u5408\u4f5c\uff0c\u5b9e\u65bd\u56db\u9636\u6bb5\u65b9\u6cd5\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u8bca\u65ad<\/strong> \u786e\u5b9a\u5e76\u4f18\u5148\u5904\u7406\u73b0\u6709\u95ee\u9898\u3001,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6e05\u6d01<\/strong> \u4ee5\u89e3\u51b3 datasets \u4e2d\u7684\u5197\u4f59\u3001\u4e0d\u4e00\u81f4\u548c\u4e0d\u8be6\u5c3d\u95ee\u9898\u3001,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u81ea\u52a8\u5316<\/strong> \u4f7f\u7528\u51b3\u7b56\u6811\u6765\u7b80\u5316\u4efb\u52a1\uff0c\u4ee5\u4fbf\u4e8e\u63d0\u51fa\u89c1\u89e3\u3001,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u7ba1\u7406<\/strong> \u4e3a\u7ec4\u7ec7\u63d0\u4f9b\u8bc6\u522b\u548c\u89e3\u51b3 data \u8d28\u91cf\u95ee\u9898\u7684\u7a0b\u5e8f\u548c\u5de5\u5177\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u4e0e Artefact \u5408\u4f5c<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6211\u4eec\u901a\u8fc7\u4e86\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u8ba4\u8bc1\uff0c\u662f\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u5e73\u53f0\u503c\u5f97\u4fe1\u8d56\u7684\u9500\u552e\u5408\u4f5c\u4f19\u4f34\u3002\u6211\u4eec\u901a\u8fc7\u521b\u65b0\u4eba\u5de5\u667a\u80fd\u6280\u672f\u3001\u4e13\u6709\u65b9\u6cd5\u548c\u4e13\u4e1a\u77e5\u8bc6\u7684\u72ec\u7279\u8054\u76df\uff0c\u5c06 data \u8f6c\u5316\u4e3a\u4f01\u4e1a\u4ef7\u503c\uff0c\u5e76\u4e13\u6ce8\u4e8e data \u8d28\u91cf\u548c\u7ba1\u7406\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u81ea\u5b9e\u65bd\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u4ee5\u6765\uff0cPVCP \u5df2\u5927\u5927\u7b80\u5316\u4e86\u5176 Google Analytics \u548c <a href=\"https:\/\/marketingplatform.google.com\/intl\/fr\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u6807\u7b7e\u7ba1\u7406\u5668<\/a> \u8d26\u6237\uff0c\u4eab\u53d7 <b>\u6210\u672c\u964d\u4f4e 22.5%<\/b>. .\u7f51\u7edc\u5206\u6790\u56e2\u961f\u817e\u51fa\u4e86 <strong>9.5% \u989d\u5916\u5de5\u4f5c\u80fd\u529b<\/strong> \u73b0\u5728\u53ef\u4ee5 <b>\u5de5\u4f5c\u6548\u7387\u63d0\u9ad8 3 \u500d<\/b> \u53d1\u73b0\u5e76\u89e3\u51b3 data \u8d28\u91cf\u95ee\u9898\u3002\u6240\u5b9e\u65bd\u7684\u6cbb\u7406\u63aa\u65bd\u907f\u514d\u4e86\u4eca\u540e\u518d\u51fa\u73b0 data \u8d28\u91cf\u95ee\u9898\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>22.5% \u964d\u4f4e\u6210\u672c<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>9.5% \u989d\u5916\u5de5\u4f5c\u80fd\u529b<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>3x \u5de5\u4f5c\u66f4\u5feb<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\"><div class=\"quote\">\u201c\u53ef\u9760\u7684\u4e13\u6709 data \u662f\u6211\u4eec\u6570\u5b57\u8ba1\u5212\u7684\u5173\u952e\u3002\u5b83\u4f7f\u6027\u80fd\u5206\u6790\u5de5\u4f5c\u548c\u5ba2\u6237\u4f53\u9a8c\u4e2a\u6027\u5316\u5f97\u4ee5\u6062\u590d\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-8\"><div class=\"quote-baseline\">Ana\u00efs Schumm\uff08\u7f51\u7ad9\u8d1f\u8d23\u4eba\uff09\u3001Julien Soulard\uff08Data \u7ba1\u7406\u5458\uff09\u548c\u77f3\u82b3\u5a1f\uff08Data \u603b\u76d1\uff09\uff0c\u76ae\u57c3\u5c14\u4e0e\u74e6\u514b\u4e2d\u5fc3\u516c\u56ed\u96c6\u56e2<\/div>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u7684\u56e2\u961f\u5982\u4f55\u652f\u6301 PVCP \u96c6\u56e2\u5236\u5b9a\u96c6\u4e2d\u7684 data governance \u6218\u7565\uff0c\u4ee5\u9632\u6b62\u672a\u6765\u51fa\u73b0 data \u8d28\u91cf\u95ee\u9898\u3002.<\/p>","protected":false},"featured_media":20696,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[106],"class_list":["post-20684","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/20684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/20696"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=20684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=20684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}