{"id":2294,"date":"2020-02-12T10:45:00","date_gmt":"2020-02-12T10:45:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=2294"},"modified":"2024-09-20T17:39:19","modified_gmt":"2024-09-20T16:39:19","slug":"integrated-media-for-club-med-hong-kong","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/integrated-media-for-club-med-hong-kong\/","title":{"rendered":"<span class=\"highlight\">\u4ff1\u4e50\u90e8\u5a92\u4f53<\/span> \u9999\u6e2f\u5730\u4e2d\u6d77\u4ff1\u4e50\u90e8\u6574\u5408\u5a92\u4f53"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;--awb-text-color:#000000;\"><h3>\u5730\u4e2d\u6d77\u4ff1\u4e50\u90e8\u548c <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a><\/h3>\n<p><span style=\"color: #003366;\">Club Med \u5728\u5168\u7403\u4eab\u6709\u76db\u8a89\uff0c\u4f46\u5728\u9999\u6e2f\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u76f8\u5bf9\u8f83\u4f4e\u3002\u5176 \u201c\u4e00\u4ef7\u5168\u5305 \u201d\u7684 USP \u5bf9\u5f53\u5730\u4eba\u6765\u8bf4\u662f\u4e00\u79cd\u5168\u65b0\u7684\u63a5\u5f85\u6982\u5ff5\u3002Club Med HK \u7684\u9500\u552e\u6536\u5165\u4e5f\u5f88\u4f4e\uff0c\u7f3a\u4e4f\u8d28\u91cf\u548c\u65b0\u7684\u524d\u666f\uff0c\u4e5f\u6ca1\u6709\u5168\u9762\u7684\u8ddf\u8e2a\u548c\u5b9e\u65f6 data \u76d1\u63a7\u3002.<\/span><\/p>\n<h3>\u65b9\u6cd5<\/h3>\n<p><span style=\"color: #003366;\">\u6211\u4eec\u5c06 Club Med HK \u7684 \u201c\u7b52\u4ed3\u5f0f\u5a92\u4f53\u8d2d\u4e70\u4e2d\u5fc3 \u201d\u8f6c\u53d8\u4e3a \u201c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u6574\u5408 \u201d\u65b9\u6cd5\u3002\u9996\u5148\uff0c\u6211\u4eec\u786e\u5b9a\u4e86\u4ed6\u4eec\u5728\u65c5\u884c\u9884\u8ba2\u8fc7\u7a0b\u4e2d\u6bcf\u4e2a\u7ef4\u5ea6\uff08\u6216\u9636\u6bb5\uff09\u7684\u76ee\u6807 audience\u3002\u7136\u540e\uff0c\u6211\u4eec\u4e3a\u6bcf\u4e2a\u7ef4\u5ea6\u8bbe\u5b9a\u4e86\u5177\u4f53\u7684\u76ee\u6807\u3001\u5a92\u4f53\u7b56\u7565\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u6211\u4eec\u5728\u6b64\u5c06\u5176\u79f0\u4e3a 1D\u30012D \u548c 3D\u3002\u5728\u6267\u884c\u5c42\u9762\uff0c\u6211\u4eec\u5bf9\u4ed6\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u7ed3\u6784\u8fdb\u884c\u4e86\u91cd\u5927\u8c03\u6574\uff0c\u5e76\u4f7f\u7528 DoubleClick Search (DS) \u548c Google Analytics Plus (GAP) \u5efa\u7acb\u4e86\u9002\u5f53\u7684\u8ddf\u8e2a\u548c\u5f52\u56e0\u6a21\u578b\u673a\u5236\u3002\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u5168\u9762\u4e86\u89e3\u6240\u6709\u6e20\u9053\u7684\u8425\u9500\u6d3b\u52a8\u6548\u679c\uff0c\u5e76\u51c6\u786e\u8861\u91cf\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002.<\/span><\/p>\n<h3>\u6210\u679c<\/h3>\n<p><span style=\"color: #003366;\">6 \u4e2a\u6708\u5185\uff0c\u65b0\u7f51\u7ad9\u8bbf\u95ee\u91cf\u589e\u52a0\u4e86 24.15%\uff1b; <\/span><span style=\"color: #003366;\">\u9500\u552e\u6536\u5165\u589e\u52a0\u4e86 287%\uff1b\u9500\u552e\u91cf\u589e\u52a0\u4e86 196%\uff1b\u6295\u8d44\u56de\u62a5\u7387\u589e\u52a0\u4e86 850%\uff0c\u5373\u589e\u52a0\u4e86 181%\u3002. <\/span><\/p>\n<p><span style=\"color: #003366;\"><em>*\u6240\u6709 data \u5747\u4e0e\u4e0a\u5e74\u540c\u671f\u76f8\u6bd4\u3002.<\/em><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4698,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[106],"class_list":["post-2294","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/2294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/4698"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=2294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=2294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}