{"id":3120,"date":"2020-02-15T14:15:00","date_gmt":"2020-02-15T14:15:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=3120"},"modified":"2024-09-20T17:39:19","modified_gmt":"2024-09-20T16:39:19","slug":"tui-growth-hacking","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/tui-growth-hacking\/","title":{"rendered":"TUI<\/span> \u7cbe\u51c6\u8425\u9500 - Data \u6280\u672f\u4e3a\u5a92\u4f53\u6027\u80fd\u670d\u52a1"},"content":{"rendered":"
<\/span><\/div>

\u9605\u8bfb\u6709\u5173 TUI \u7684\u5b8c\u6574\u6587\u7ae0\uff1a \u8fd9\u91cc<\/a><\/strong><\/h4>\n

\u5ba2\u6237\u9762\u4e34\u7684\u6311\u6218<\/b><\/span><\/h3>\n

\u6210\u4e3a\u6b27\u6d32\u9996\u5bb6\u5229\u7528\u4eba\u5de5\u667a\u80fd\u4fc3\u8fdb\u589e\u957f\u7684\u65c5\u884c\u793e\u3001, <\/span><\/p>\n

TUI \u7684\u4ea7\u54c1\u79cd\u7c7b\u7e41\u591a\uff0c\u5176\u7f51\u7ad9\u6bcf\u6708\u7684\u8bbf\u95ee\u91cf\u8fbe\u6570\u767e\u4e07\u4eba\u6b21\u3002.<\/span><\/p>\n

1.\u4e13\u95e8\u7684\u521b\u65b0\u56e2\u961f<\/b><\/p>\n

\u54a8\u8be2\u548c\u9879\u76ee\u7ecf\u7406\u3001Data \u79d1\u5b66\u5bb6\u3001SEA\u3001\u5c55\u793a\u548c\u793e\u4f1a\u7ecf\u7406\uff0c\u4ee5\u786e\u5b9a\u521b\u65b0\u9879\u76ee\u53ca\u5176\u6210\u529f\u5b9e\u65bd\u3002.<\/span><\/p>\n

2.\u7528\u4e8e TUI \u6d3b\u52a8\u7ba1\u7406\u7684\u4e13\u7528\u7b97\u6cd5\u548c data \u9879\u76ee<\/b><\/p>\n

\u5229\u7528\u673a\u5668\u5b66\u4e60\u6280\u672f\uff0c\u6211\u4eec\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u5b8c\u5168\u7531 data \u9a71\u52a8\uff0c\u4ee5\u4fbf\u6839\u636e\u8bc4\u5206\u548c\u9884\u6d4b\u6a21\u578b\u8fdb\u884c\u4f18\u5316\u3002.
\n<\/span><\/p>\n

Artefact \u89e3\u51b3\u65b9\u6848\u00a0<\/b><\/span><\/h3>\n

1.Data \u7cfb\u5217<\/b><\/span><\/h4>\n

Data \u8d44\u6599\u6765\u6e90\u7b2c\u4e00\u65b9\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 data\u3001GA<\/span><\/p>\n

\u6536\u96c6\u7684 Data\u5bfc\u822a Data\u3001\u4ea4\u6613 Data\u3001\u4ea7\u54c1\u8d2d\u4e70\u00a0\u00a0<\/span><\/p>\n

2.\u5934\u8111\u98ce\u66b4<\/b><\/span><\/h4>\n

\u6211\u4eec\u80fd\u7528\u5b83\u505a\u4ec0\u4e48 Data<\/a>?\u00a0<\/b><\/h4>\n

1.\u53d7\u4f17\u8bc4\u5206 - \u6839\u636e\u5bfc\u822a\u548c\u4ea4\u6613 data \u5bf9\u53d7\u4f17\u8fdb\u884c\u91cd\u65b0\u5212\u5206\uff0c\u4ece\u800c\u786e\u5b9a TUI audience \u4ef7\u503c\u7684\u8bc4\u5206\uff0c\u5e76\u4f7f\u7ade\u4ef7\u4e0e\u4f30\u8ba1\u4ef7\u503c\u76f8\u9002\u5e94\u3002<\/span><\/p>\n

2.\u8d2d\u4e70\u9884\u6d4b - \u5229\u7528 TUI \u5ba2\u6237\u7684\u5386\u53f2\u8d2d\u4e70\u5206\u6790\u6765\u786e\u5b9a <\/span>TUI \u4ea7\u54c1\u7c7b\u522b<\/span> \u5ba2\u6237\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u7684\u4ea7\u54c1\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u5728\u8d2d\u4e70\u524d\u9636\u6bb5\u8c03\u6574\u4fe1\u606f\u3002.<\/span><\/p>\n

\u89e3\u51b3\u65b9\u6848 - \u4e0d\u5230 6 \u4e2a\u6708<\/b><\/h4>\n

\u4f7f\u7528 ML \u5206\u6790 data \u5e76\u4e3a audience \u8d4b\u5206\u3002ML \u6a21\u578b\u8fd8\u5c06\u5206\u6790\u4ea7\u54c1 data\uff0c\u5e76\u5229\u7528\u4ea4\u6613\u578b\u548c\u5bfc\u822a\u578b data \u786e\u5b9a\u6700\u6709\u53ef\u80fd\u8d2d\u4e70\u7684\u4ea7\u54c1\u3002.<\/span><\/p>\n

\u4e1a\u52a1\u5f71\u54cd<\/b><\/h4>\n

\u5176\u4e3b\u8981\u4f5c\u7528\u662f\u9650\u5236\u5728\u8d2d\u4e70\u51e0\u7387\u6781\u4f4e\u7684 audience \u4e0a\u6d6a\u8d39\u5a92\u4f53\u8d2d\u4e70\u3002\u8fd9\u5c31\u662f\u5a92\u4f53\u7684\u7ec8\u6781\u5229\u76ca\uff0c\u8fd9\u79cd ML \u6a21\u5f0f\u53ef\u4ee5\u524d\u6240\u672a\u6709\u5730\u4f18\u5316\u6570\u5b57\u5a92\u4f53\u6295\u8d44......\u00a0<\/span><\/p>\n

\u7b2c\u4e8c\u4e2a\u5f71\u54cd\u662f audience \u4e0a\u6bcf\u6761\u4fe1\u606f\u7684\u76f8\u5173\u6027\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86 KPI \u6307\u6807\uff0c\u5982\u8bbf\u95ee\u6210\u672c\u3001\u82b1\u8d39\u65f6\u95f4\u548c\u5176\u4ed6\u6307\u6807\u3002<\/span><\/p>\n

3.\u8def\u7ebf\u56fe\u00a0<\/b><\/span><\/h4>\n

\u7b2c 1 - 3 \u4e2a\u6708 <\/span><\/p>\n

\u521d\u6b21\u4f1a\u8bae\u3001\u5236\u5b9a\u6846\u67b6\u3001\u8bbe\u8ba1\u3001\u6d4b\u8bd5\u3001\u91c7\u7528<\/span><\/p>\n<\/div>

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