{"id":52811,"date":"2021-02-24T09:33:20","date_gmt":"2021-02-24T09:33:20","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=52811"},"modified":"2024-09-20T17:39:22","modified_gmt":"2024-09-20T16:39:22","slug":"carrefour-media-x-artefact-helping-brands-and-partners-thanks-to-carrefours-data","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/carrefour-media-x-artefact-helping-brands-and-partners-thanks-to-carrefours-data\/","title":{"rendered":"<span class=\"highlight\">\u5bb6\u4e50\u798f\u5a92\u4f53<\/span> \u7531\u4e8e\u5bb6\u4e50\u798f\u7684 data \u6280\u672f\uff0cArtefact \u6280\u672f\u6b63\u5728\u5e2e\u52a9\u54c1\u724c\u6539\u8fdb\u5a92\u4f53 targeting \u6280\u672f"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/rLdKV7xjgiM?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>\u4e3a\u4e86\u5e2e\u52a9\u96f6\u552e\u4f01\u4e1a\u5e94\u5bf9\u8f6c\u578b\u6311\u6218\uff0c\u5bb6\u4e50\u798f\u5a92\u4f53\u548c Artefact \u6b63\u5728\u8054\u624b\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u6700\u4f73\u7684\u6d4b\u91cf\u3001\u6fc0\u6d3b\u548c\u5206\u6790\u5de5\u5177\u4e0e\u670d\u52a1\u3002.<\/p>\n<p>\u9996\u5e2d\u8425\u6536\u5b98 Nicolas Trol\u00e9\uff08\u5bb6\u4e50\u798f\u5a92\u4f53\uff09\u548c\u7535\u5b50\u96f6\u552e\u9886\u5bfc\u9ad8\u7ea7\u987e\u95ee\u7ecf\u7406 Thomas Faure\uff08Artefact\uff09\u5206\u4eab\u4e86\u4ed6\u4eec\u5bf9\u5229\u7528\u96f6\u552e\u5a92\u4f53\u6210\u529f\u5b9e\u65bd\u54c1\u724c\u6218\u7565\u7684\u770b\u6cd5\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>\u89c2\u770b\u6574\u4e2a HubDay \u4f1a\u8bae\u3002.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/marketing.artefact.com\/hubday-retail-ecommerce-replay-mattel-carrefour\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u89c2\u770b\u6574\u4e2a HubDay \u4f1a\u8bae\u3002.<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u96f6\u552e\u751f\u6001\u7cfb\u7edf\u6b63\u5728\u7ecf\u5386\u4e00\u573a\u9769\u547d<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u96f6\u552e\u4e1a\u7684\u65e7\u89c4\u5219\u5df2\u6df1\u53d7\u4e24\u4e2a\u65b0\u56e0\u7d20\u7684\u5f71\u54cd\uff1a\u6570\u5b57\u8d44\u4ea7\uff08\u6570\u5b57\u5a92\u4f53\uff09\u548c\u8d2d\u7269\u8005 data\uff0c\u8fd9\u6709\u52a9\u4e8e\u5229\u7528\u5ba2\u6237\u884c\u4e3a\u77e5\u8bc6\u548c\u6570\u5b57\u8d44\u4ea7\u7684\u7ec6\u7c92\u5ea6\u6fc0\u6d3b\u3002.<\/p>\n<p>\u96f6\u552e\u5a92\u4f53\u5c06\u6570\u5b57\u8d44\u4ea7\u548c\u8d2d\u7269\u8005 data.\u591a\u5e74\u6765\uff0c\u96f6\u552e\u5a92\u4f53\u4e00\u76f4\u5728\u901a\u8fc7\u56db\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u5e2e\u52a9\u54c1\u724c\u548c\u5236\u9020\u5546\u63d0\u9ad8\u6548\u7387\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u5ba2\u6237\u6d1e\u5bdf<\/b>\u901a\u8fc7 data \u4ece\u5df2\u8bc6\u522b\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6210\u5458\u90a3\u91cc\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u7684\u5ba2\u6237<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u7cbe\u786e\u7684 targeting<\/b>\u5173\u952e\u8bcd\uff1a\u4ece\u5927\u4f17\u8425\u9500\u8f6c\u5411 1:1 \u8425\u9500<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u542f\u52a8<\/b>\u76ee\u6807\uff1a\u53ef\u901a\u8fc7\u591a\u4e2a\u63a5\u89e6\u70b9\u540c\u6b65\u6fc0\u6d3b\u7684\u5168\u6e20\u9053\u6d3b\u52a8\uff0c\u5e76\u901a\u8fc7\u8d2d\u7269\u8005 data \u52a0\u4ee5\u5f3a\u5316<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u6d4b\u91cf<\/b>\uff1a\u8861\u91cf\u5e7f\u544a\u652f\u51fa\u7684\u56de\u62a5\u548c\u5bf9\u9500\u552e\u7684\u5f71\u54cd<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><div class=\"quote\">\u201c\u96f6\u552e\u5a92\u4f53\u662f\u4e00\u4e2a\u751f\u6001\u7cfb\u7edf\uff0c\u9700\u8981\u96f6\u552e\u5546\u548c\u5236\u9020\u5546\u53cc\u65b9\u5171\u540c\u5236\u5b9a\u4e00\u5b9a\u6570\u91cf\u7684\u89c4\u5b9a\u201c\u3002\u201c<\/div>\n<\/div><div class=\"fusion-text fusion-text-5 quote-baseline\" style=\"--awb-text-transform:none;\"><p>Thomas Faure\uff0c\u9ad8\u7ea7\u54a8\u8be2\u7ecf\u7406--\u7535\u5b50\u96f6\u552e\u8d1f\u8d23\u4eba (<a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>)<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5bb6\u4e50\u798f\u7684\u96f6\u552e\u5a92\u4f53\u7cfb\u7edf\u613f\u666f<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p>\u5bb6\u4e50\u798f\u4e3a\u5236\u9020\u5546\u63d0\u4f9b\u6700\u5148\u8fdb\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5f00\u5c55\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\uff0c\u5e76\u5728\u5e97\u5185\u548c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e0a\u5f00\u5c55\u9500\u552e\u548c\u5c55\u793a\u6d3b\u52a8\u3002.<\/p>\n<p>\u6839\u636e <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-trol%C3%A9-326b4a19\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">\u5c3c\u53e4\u62c9-\u7279\u7f57\u96f7<\/a>, \u5bb6\u4e50\u798f\u5a92\u4f53\u62e5\u6709\u72ec\u4e00\u65e0\u4e8c\u7684\u673a\u4f1a\uff0c\u80fd\u591f\u5229\u7528\u6574\u4e2a\u90e8\u95e8\u7684\u8d44\u4ea7\uff0c\u5982 5000 \u5bb6\u5b9e\u4f53\u5e97\u3001\u6bcf\u6708\u8986\u76d6\u5343\u4e07\u987e\u5ba2\u7684\u6570\u5b57\u5e73\u53f0\uff0c\u4ee5\u53ca\u5168\u6e20\u9053\u4ea7\u54c1\u7684\u5173\u952e\u8981\u7d20--\u72ec\u4e00\u65e0\u4e8c\u7684 data\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><div class=\"quote\">\n<p>\u201c\u5f53\u6211\u4eec\u8c08\u8bba\u5bb6\u4e50\u798f\u7684 data \u65f6\uff0c\u6211\u4eec\u6307\u7684\u662f\u6765\u81ea\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684 data\uff0c\u5176\u4e2d\u5305\u62ec 1400 \u4e07\u6301\u5361\u4eba\u3001700 \u4e07\u5728\u7ebf\u548c\u79bb\u7ebf\u6ce8\u518c\u5ba2\u6237\u4ee5\u53ca 500 \u4e07\u7eaf\u6570\u5b57\u5ba2\u6237\u201c\u3002\u201c<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-8 quote-baseline\"><p>\u5c3c\u53e4\u62c9\u65af-\u7279\u7f57\u96f7\uff0c\u9996\u5e2d\u8425\u6536\u5b98\uff08\u5bb6\u4e50\u798f\u5a92\u4f53\uff09<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>2021 \u5e74\uff0c\u5bb6\u4e50\u798f\u51b3\u5b9a\u4e0e Criteo \u5408\u4f5c\uff0c\u5728 carrefour.fr \u7f51\u7ad9\u4e0a\u5f00\u53d1\u4e00\u4e2a\u65b0\u7684\u5168\u6808\u5e73\u53f0\uff0c\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u65b0\u7684\u6fc0\u6d3b\u89e3\u51b3\u65b9\u6848\u4ee5\u53ca\u66f4\u597d\u7684\u6d4b\u91cf\u548c targeting\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact \u4f5c\u4e3a\u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5bb6\u4e50\u798f data \u7684\u4ef7\u503c<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>Thomas Faure \u56de\u987e\u4e86\u5bb6\u4e50\u798f\u5a92\u4f53\u4e0e Artefact \u5408\u4f5c\u7684\u56db\u5927\u652f\u67f1\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u4e1a\u52a1\u54a8\u8be2<\/b>y:\u5236\u9020\u5546\u5e0c\u671b\u4e86\u89e3\u589e\u957f\u7684\u6765\u6e90\u3002\u201c\u5bb6\u4e50\u798f\u7684 data \u5e2e\u52a9\u54c1\u724c\u53d1\u73b0\u5546\u673a\uff0c\u52a0\u901f\u53d1\u5c55\u201d<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u5256\u6790\u548c\u5ba2\u6237\u5206\u6790<\/b>:\u201c\u8c01\u662f\u6211\u7684\u5ba2\u6237\uff1f\u5236\u9020\u5546\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u5c31\u662f\u5982\u4f55\u786e\u5b9a\u8c01\u662f\u4ed6\u4eec\u7684\u987e\u5ba2\u3002\u5bb6\u4e50\u798f\u7684 data \u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u63cf\u8ff0\u5176\u54c1\u724c\u8d2d\u4e70\u8005\u7684\u89d2\u8272\u3002<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u6218\u7565\u3001\u8fd0\u4f5c\u548c\u6fc0\u6d3b\uff1a<\/b> \u5e2e\u52a9\u54c1\u724c\u5236\u5b9a\u5a92\u4f53\u6fc0\u6d3b\u6218\u7565\uff08\u9884\u7b97\u3001\u5173\u952e\u7ee9\u6548\u6307\u6807\uff09<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>data \u9ad8\u7ea7\u7528\u4f8b<\/b>\u9879\u76ee\uff1a\u8003\u8651\u5230\u6574\u4e2a\u96f6\u552e\u4ef7\u503c\u4e3b\u5f20\u7684\u9879\u76ee<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5bb6\u4e50\u798f\u5a92\u4f53\u548c Artefact 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