{"id":52826,"date":"2021-12-02T09:15:18","date_gmt":"2021-12-02T09:15:18","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=52826"},"modified":"2024-09-20T17:39:22","modified_gmt":"2024-09-20T16:39:22","slug":"pierre-vacances-center-parcs-using-google-crmint-platform-to-target-ultra-specific-audience-segments-and-predict-their-propensity-to-buy","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/pierre-vacances-center-parcs-using-google-crmint-platform-to-target-ultra-specific-audience-segments-and-predict-their-propensity-to-buy\/","title":{"rendered":"<span class=\"highlight\">pierre &amp; vacances center parcs<\/span> \u5229\u7528 Google CRMint \u5e73\u53f0\u9501\u5b9a\u8d85\u7279\u5f02\u6027 audience \u7ec6\u5206\u5e02\u573a\u5e76\u9884\u6d4b\u5176\u8d2d\u4e70\u503e\u5411"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/AnHsMWphbNE?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>\u89c2\u770b\n\u89c2\u770b PVCP \u7684 Fanjean SHI \u548c Alex Fran\u00e7ois\u3001Artefact \u7684 Imane Ayati \u548c Fabien Cros \u4ee5\u53ca Google-GMP \u7684 Constance Coutard \u8ba8\u8bba Google \u7684 CRMint \u5982\u4f55\u5e2e\u52a9 PVCP \u63d0\u9ad8 audience \u8bc4\u5206\u3001\u8d2d\u4e70\u9884\u6d4b\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6311\u6218\uff1a\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u7b2c\u4e00\u65b9 data \u4f5c\u4e3a\u8425\u9500\u7b56\u7565\uff0c\u66f4\u597d\u5730\u9501\u5b9a\u76ee\u6807\u5ba2\u6237<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5f53\u8bb8\u591a\u6e38\u5ba2\u56e0\u5065\u5eb7\u5371\u673a\u800c\u4e0d\u5f97\u4e0d\u53d6\u6d88\u9884\u8ba2\u65f6\uff0cPierre et Vacances Center Parcs \u7acb\u5373\u5efa\u7acb\u4e86\u65c5\u884c\u5238\u5236\u5ea6\uff0c\u4e0d\u4ec5\u8865\u507f\u5ba2\u6237\uff0c\u800c\u4e14\u9f13\u52b1\u4ed6\u4eec\u5c3d\u5feb\u4f7f\u7528\u65c5\u884c\u5238\u3002.<\/p>\n<p>\u4f46\u4e3a\u4e86\u6fc0\u6d3b\u8fd9\u4e9b\u4f18\u60e0\u5238\uff0cPierre &amp; Vacances Center Parcs \u5fc5\u987b\u52a0\u5f3a\u5bf9\u5ba2\u6237\u7fa4\u7684\u4e86\u89e3\uff0c\u4ee5\u4fbf\u5411\u6bcf\u4f4d\u5ba2\u6237\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u76f8\u5173\u4f18\u60e0\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5982\u4eca\uff0c\u4e2a\u6027\u5316\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u8fd9\u4e9b <a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noopener\">\u7edf\u8ba1<\/a> \u8868\u6f14<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6d88\u8d39\u8005\u7684 79%<\/strong> \u4ed6\u4eec\u8868\u793a\uff0c\u53ea\u6709\u5f53\u4ea7\u54c1\u4e2a\u6027\u5316\u5730\u53cd\u6620\u4e86\u4ed6\u4eec\u4e4b\u524d\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u65f6\uff0c\u4ed6\u4eec\u624d\u6709\u53ef\u80fd\u53c2\u4e0e\u5176\u4e2d<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5185\u5bb9\u7f3a\u4e4f\u76f8\u5173\u6027\u5bfc\u81f4 <strong>83% \u54cd\u5e94\u7387\u8f83\u4f4e<\/strong> \u5728\u4e00\u822c\u8425\u9500\u6d3b\u52a8\u4e2d<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u7ec4\u7ec7\u7684 79%<\/strong> \u8d85\u989d\u5b8c\u6210\u6536\u5165\u76ee\u6807\u7684\u516c\u53f8\u90fd\u6709\u8bb0\u5f55\u5728\u6848\u7684\u4e2a\u6027\u5316\u6218\u7565<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p>\u7531\u4e8e PVCP \u6b63\u5728\u4ece\u4f20\u7edf\u7684 \u201c\u624b\u5de5 \u201d\u8425\u9500\u5411\u57fa\u4e8e data \u7684\u7cbe\u51c6\u8425\u9500\u8f6c\u578b\uff0c\u56e0\u6b64\u4ed6\u4eec\u5bf9\u5a92\u4f53\u8868\u73b0\u5fc5\u987b\u8fbe\u5230\u7684\u76ee\u6807\u975e\u5e38\u660e\u786e\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u76ee\u6807<\/strong> \u6839\u636e\u5176\u4e1a\u52a1\u4f18\u5148\u7ea7\u63d0\u4f9b\u7279\u5b9a\u7684 audience<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u9884\u6d4b<\/strong> \u5ba2\u6237\u7684\u8d2d\u4e70\u503e\u5411<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u8bc6\u522b<\/strong> \u6839\u636e \"\u4e70\u5bb6\u89d2\u8272 \"\u786e\u5b9a\u8d2d\u4e70\u5174\u8da3\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\"><p>\u4ed6\u4eec\u8fd8\u5e0c\u671b\u76d1\u63a7\u4e3b\u8981\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u4f8b\u5982 <strong>\u8282\u7701\u884c\u653f\u548c\u4e1a\u52a1\u8d39\u7528\uff0c\u589e\u52a0\u6536\u5165\uff0c\u63d0\u9ad8 ROAS <\/strong>\u548c<strong> \u56e2\u961f\u751f\u4ea7\u529b<\/strong>. .\u4ed6\u4eec\u9700\u8981\u4e00\u4e2a\u65b0\u7684\u3001\u66f4\u9ad8\u6548\u7684\u7cfb\u7edf\uff0c\u5728\u8fd9\u4e2a\u7cfb\u7edf\u4e2d\uff0c\u53ef\u4ee5\u5f88\u5bb9\u6613\u5730\u83b7\u5f97\u548c\u5229\u7528\u66f4\u7ec6\u7c92\u5ea6\u7684\u5ba2\u6237 data\u3002.<\/p>\n<p><b>\u89e3\u51b3\u65b9\u6848\u5b9e\u65bd <\/b><b>\u8c37\u6b4c <\/b><b>\u5177\u6709 Artefact \u4e13\u4e1a\u77e5\u8bc6\u7684 CRMint <\/b><b>\u548c\u9644\u52a0\u503c<\/b><\/p>\n<p><b> <\/b><b><\/b>\u4e3a\u4e86\u5b9e\u73b0 PVCP \u7684\u6240\u6709\u76ee\u6807\uff0c\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\u8131\u9896\u800c\u51fa\uff1a<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><div class=\"quote\">\u201cCRMint\u662f\u4e00\u6b3e\u57fa\u4e8e\u8c37\u6b4c\u4e91\u8ba1\u7b97\u7684\u5de5\u5177\uff0c\u65e8\u5728\u4fc3\u8fdb\u8425\u9500data\u7684\u96c6\u6210\u548c\u5904\u7406\uff0c\u4ee5\u521b\u5efaaudience\uff0c\u56e0\u6b64\u5b83\u662f\u4e00\u6b3e\u5b8c\u5168\u7b26\u5408\u6211\u4eec\u4f7f\u7528\u6848\u4f8b\u7684\u6280\u672f\u9700\u6c42\u7684\u5de5\u5177\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-7 quote-baseline\"><p>Artefact \u9ad8\u7ea7\u79d1\u5b66\u5bb6 Imane Ayati \u89e3\u91ca\u8bf4\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><div class=\"quote\">\u201c\u8fd9\u662f\u4e00\u6b3e\u6613\u4e8e\u90e8\u7f72\u7684\u5de5\u5177\uff0c\u901a\u8fc7\u591a\u4e2a API\uff08\u5305\u62ec Google Analytics\u3001BigQuery\u3001Google Cloud Storage \u548c Google Cloud ML\uff09\u4e0e\u6574\u4e2a Google \u5806\u6808\u96c6\u6210\u5f97\u975e\u5e38\u597d\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-9\"><p>Artefact \u5177\u6709 <a href=\"https:\/\/www.artefact.com\/zh\/cases\/tui-france-building-a-data-driven-media-strategy-on-google-marketing-platform-and-google-cloud\/\">\u4f7f\u7528 Google CRMint \u7684\u7ecf\u9a8c<\/a> \u5e76\u5c55\u793a\u4e86\u5982\u4f55\u5c06 data \u6574\u5408\u5230\u4e00\u4e2a\u5730\u65b9\uff0c\u4ee5\u4fbf <strong>\u66f4\u6709\u6548\u7684\u5206\u6790\uff0c\u5e7f\u544a targeting <\/strong>\u548c <strong>\u51cf\u5c11\u5a92\u4f53\u652f\u51fa<\/strong>. .\u8fd9\u5c06\u4fc3\u8fdb\u5bf9\u6d88\u8d39\u8005 data \u7684\u6df1\u5165\u4e86\u89e3\uff0c\u5e76\u5229\u7528\u8c37\u6b4c\u4e91\u4eba\u5de5\u667a\u80fd 91% \u51c6\u786e\u8bc6\u522b\u51fa\u6700\u6709\u5174\u8da3\u8d2d\u4e70\u7684\u5ba2\u6237\u3002.<\/p>\n<p>\u867d\u7136 data \u4ecd\u53ef\u4ece CRM \u6216 GA \u7b49\u6765\u6e90\u624b\u52a8\u5bfc\u5165\u3001, <strong>CRMint \u5b9e\u73b0\u4e86\u6574\u4e2a\u6d41\u7a0b\u7684\u81ea\u52a8\u5316<\/strong>, \u540c\u65f6\u63d0\u4f9b\u7075\u6d3b\u7684\u65e5\u7a0b\u5b89\u6392\u9009\u9879\u3002\u5982\u679c\u4e1a\u52a1 data \u7684\u683c\u5f0f\u6216\u4f4d\u7f6e\u4e0d\u7b26\u5408\u8981\u6c42\uff0cCRMint \u4f1a\u8fdb\u884c\u8f6c\u6362\u548c\u9884\u5904\u7406\u3002.<\/p>\n<p>\u6700\u540e\uff0cCRMint <strong>\u53ef\u5904\u7406\u4e0d\u540c\u7684 audience<\/strong> \u5728\u9500\u552e\u6f0f\u6597\u7684\u6bcf\u4e00\u6b65\uff0c\u90fd\u80fd\u91ca\u653e PVCP \u7684\u4e24\u4e2a\u5173\u952e\u4fc3\u8fdb\u56e0\u7d20\uff1a <strong>audience \u8bc4\u5206<\/strong> \u548c <strong>\u4e0b\u6b21\u8d2d\u4e70\u9884\u6d4b<\/strong>.<\/p>\n<p>CRMint \u6d88\u9664\u4e86\u4e0e\u8fd9\u4e9b\u4e0d\u540c\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\u96c6\u6210\u7684\u590d\u6742\u6027\uff0c\u4f7f\u60a8\u80fd\u591f\u4e13\u6ce8\u4e8e\u5728 data \u4e0a\u6267\u884c\u7684\u64cd\u4f5c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6210\u679c\uff1a\u5feb\u901f\u5b9e\u65bd\u65b0\u7684 data \u5206\u6790\u529f\u80fd\uff0c\u63d0\u9ad8\u5a92\u4f53\u6295\u8d44\u7684\u6295\u8d44\u56de\u62a5\u7387<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>\u4ece\u6784\u601d\u5230\u5b9e\u73b0\uff0cArtefact \u5229\u7528\u4ed6\u4eec\u7684 <strong>\u5e7f\u6cdb\u7684\u4e13\u4e1a\u77e5\u8bc6<\/strong> \u548c <strong>\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005<\/strong>, \u4f46\u6d88\u8d39\u8005\u5206\u6790\u662f\u4e3a\u4e86\u901a\u8fc7\u76f8\u5173\u7684\u5a92\u4f53\u6295\u8d44\u63d0\u53d6\u6700\u76f8\u5173\u7684\u4fe1\u606f\u3002.<\/p>\n<p>\u9996\u5148\uff0c\u4ed6\u4eec\u521b\u5efa\u4e86 <strong>Tableau \u4eea\u8868\u76d8<\/strong>, \u4ee5\u63d0\u4f9b\u7cbe\u786e\u7684\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u6d4b\u91cf\u3002\u7136\u540e\uff0c\u901a\u8fc7\u4f7f\u7528 CRMint \u7684\u672c\u5730\u529f\u80fd\u548c\u754c\u9762\u6765\u5b9e\u73b0\u6280\u672f\u76d1\u63a7\u3002.<\/p>\n<p>\u672a\u6765\uff0c\u9488\u5bf9\u66f4\u590d\u6742\u7684\u4f7f\u7528\u6848\u4f8b\uff0c\u8fd8\u5c06\u786e\u5b9a\u4f7f\u7528 GCP \u8fdb\u884c\u7cbe\u786e\u548c\u5b9a\u5236\u5316\u76d1\u6d4b\u7ba1\u9053\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><div class=\"quote\">\u201dArtefact \u4f7f\u6211\u4eec\u80fd\u591f\u975e\u5e38\u8fc5\u901f\u5730\u5b9e\u65bd Google CRMint\uff0c\u5e76\u4ea4\u4ed8\u6240\u6709\u9879\u76ee\u9636\u6bb5--\u4ece\u5ba1\u8ba1\u5230\u751f\u4ea7\u542f\u52a8\uff0c\u5305\u62ec\u76d1\u63a7\u3002\u4ed6\u4eec\u8ba9\u6211\u4eec\u63d0\u9ad8\u4e86\u5de5\u4f5c\u6548\u7387\uff0c\u7a33\u5b9a\u4e86\u89e3\u51b3\u65b9\u6848\uff0c\u589e\u52a0\u4e86\u6295\u8d44\u56de\u62a5\u7387\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-12 quote-baseline\" style=\"--awb-text-transform:none;\"><p>Pierre &amp; Vacances Center Parcs \u7684\u5206\u6790\u7ecf\u7406 Alexis Francois \u8868\u793a\u3001,<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\"><div class=\"quote\">\u201c\u5728\u4e0d\u5230\u56db\u5468\u7684\u65f6\u95f4\u5185\uff0c\u6211\u4eec\u5c31\u521b\u5efa\u4e86\u8fd9\u4e2a\u7279\u5b9a\u7684\u7528\u4f8b\uff0c\u5982\u4eca\u5b83\u5df2\u7ecf\u4e0a\u7ebf\uff0c\u5e76\u5c06\u5e94\u7528\u4e8e\u4e94\u4e2a\u4ee5\u4e0a\u7684\u5e02\u573a\u3002\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u5176\u5b9e\u662f\u6211\u4eec\u7684\u529f\u80fd\u56e2\u961f\u7ec4\u7ec7\uff1a\u8c37\u6b4c\u8ba9\u6211\u4eec\u6709\u673a\u4f1a\u63a5\u89e6\u5230\u6280\u672f\u521b\u65b0\uff1bArtefact \u975e\u5e38\u6ce8\u91cd\u5b9e\u8df5\uff0c\u4ece\u5934\u5230\u5c3e\u90e8\u7f72\u4e86\u9879\u76ee\uff1b\u5f53\u7136\uff0cPVCP \u4e5f\u5728\u90a3\u91cc\u5bfb\u6c42\u4e13\u4e1a\u77e5\u8bc6\u548c\u4ef7\u503c\uff0c\u5e76\u5c06\u7528\u4f8b\u5e94\u7528\u5230\u4ed6\u4eec\u7684\u4e1a\u52a1\u4e2d\u201d\u3001,<\/div>\n<\/div><div class=\"fusion-text fusion-text-14 quote-baseline\"><p>Data \u54a8\u8be2\u603b\u76d1 Fabien Cros \u8865\u5145\u9053\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><p>\u4ece\u57fa\u4e8e\u89c4\u5219\u7684 audience \u9009\u62e9\u5230 <b>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u6a21\u578b<\/b>, PVCP \u5728\u8861\u91cf\u5a92\u4f53\u6027\u80fd\u65b9\u9762\u8fc8\u51fa\u4e86\u91cd\u8981\u4e00\u6b65\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e Google CRMint\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-16\"><div class=\"quote\">\u201c\u901a\u8fc7\u4f7f\u7528 CRMint \u7b49\u7b80\u5355\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6211\u4eec\u80fd\u591f\u66f4\u5feb\u3001\u66f4\u9ad8\u6548\u3001\u66f4\u51c6\u786e\u5730\u5b8c\u6210\u5de5\u4f5c\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-17 quote-baseline\"><p>Data \u548c PVCP \u96c6\u56e2\u6536\u8d2d\u90e8\u5206\u6790\u603b\u76d1 SHI Fanjean \u603b\u7ed3\u9053\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p> \u8c37\u6b4c\u7684CRMint\u5982\u4f55\u5e2e\u52a9Pierre &amp; Vacances Center Parcs\u63d0\u5347audience\u8bc4\u5206\u3001\u8d2d\u4e70\u9884\u6d4b\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>","protected":false},"featured_media":52891,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[106],"class_list":["post-52826","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/52826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/52891"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=52826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=52826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}