{"id":59418,"date":"2020-09-02T12:31:46","date_gmt":"2020-09-02T11:31:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=59418"},"modified":"2024-09-20T17:39:22","modified_gmt":"2024-09-20T16:39:22","slug":"sephora-taking-customer-engagement-to-the-next-level-with-crm-2-0","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/sephora-taking-customer-engagement-to-the-next-level-with-crm-2-0\/","title":{"rendered":"<span class=\"highlight\">SEPHORA<\/span> \u5229\u7528 CRM 2.0 \u5c06\u5ba2\u6237\u53c2\u4e0e\u63d0\u5347\u5230\u65b0\u6c34\u5e73"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/8UL8FDd0Plw?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>Artefact \u54a8\u8be2\u5408\u4f19\u4eba Cyril Fekete \u548c\u4e1d\u8299\u5170\u6b27\u6d32\u6570\u5b57\u5316\u8f6c\u578b\u603b\u76d1 Olivier Barth \u8ba8\u8bba\u4e86 CRM 2.0 \u5982\u4f55\u5e2e\u52a9\u8fd9\u4e2a\u7f8e\u5bb9\u5148\u9a71\u54c1\u724c\u8ddf\u4e0a\u6d88\u8d39\u8005\u5bf9\u66f4\u591a\u4e2a\u6027\u5316\u4ea7\u54c1\u3001\u5185\u5bb9\u548c\u4f53\u9a8c\u65e5\u76ca\u589e\u957f\u7684\u6e34\u671b\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6311\u6218\uff1a\u5e2e\u52a9\u4e1d\u8299\u5170\u5b9e\u65bd CRM 2.0 \u4ee5\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5982\u4eca\u7684\u6d88\u8d39\u8005\u4fe1\u606f\u7075\u901a\u3001\u7cbe\u901a\u6280\u672f\u4e14\u65f6\u523b\u4fdd\u6301\u8054\u7cfb\u3002\u4ed6\u4eec\u5e0c\u671b\u81ea\u5df1\u559c\u6b22\u7684\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u5438\u5f15\u4eba\u7684\u4fe1\u606f\u3001\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3001\u8bda\u5b9e\u548c\u900f\u660e\u3002\u5982\u679c\u5f97\u4e0d\u5230\u8fd9\u4e9b\uff0c\u4ed6\u4eec\u5c31\u4f1a\u7acb\u5373\u8f6c\u5411\u7ade\u4e89\u5bf9\u624b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Cyril Fekete \u8ba4\u4e3a\uff0c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 2.0 \u6218\u7565\u662f\u8fd9\u4e00\u8f6c\u53d8\u7684\u5148\u950b\uff1a<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><div class=\"quote\">\n<p><b>\u201c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 2.0 \u4e3a\u6e38\u620f\u5e26\u6765\u4e86\u6839\u672c\u6027\u7684\u6539\u8fdb\u3002\u5b83\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e0e\u54c1\u724c\u5bf9\u8bdd\u7684\u673a\u4f1a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5728\u4ed6\u4eec\u559c\u6b22\u7684\u6e20\u9053\u4e0a\u63a5\u6536\u5355\u5411\u4fe1\u606f\u3002\u5f97\u76ca\u4e8e\u4eba\u5de5\u667a\u80fd\uff0c\u5b83\u5b9e\u73b0\u4e86\u591a\u6e20\u9053\u534f\u8c03\uff0c\u56e0\u6b64\u65e0\u8bba\u5ba2\u6237\u8eab\u5904\u4f55\u5730\uff0c\u54c1\u724c\u90fd\u80fd\u4e0e\u4ed6\u4eec\u8fdb\u884c\u6c9f\u901a\uff0c\u65e0\u8bba\u662f\u5728\u4f20\u7edf\u7684\u8425\u9500\u8054\u7edc\u70b9\u8fd8\u662f\u5728\u5176\u4ed6\u6e20\u9053\u3002 <\/b><b>\u559c\u6b22 <\/b><b>\u793e\u4ea4\u5a92\u4f53\u6216\u65b0\u7684\u8054\u7edc\u70b9--\u5e76\u786e\u4fdd\u4fe1\u606f\u7684\u4f20\u9012\u4e0d\u4f1a\u8fc7\u5ea6\u6216\u66dd\u5149\u4e0d\u8db3\u201d\u3002\u201d<\/b><\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u89e3\u51b3\u65b9\u6848\uff1a\u5efa\u7acb\u4ee5\u4fe1\u4efb\u4e3a\u57fa\u7840\u7684\u5ba2\u6237\u5173\u7cfb\u548c\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u529b<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e1d\u8299\u5170\u4e00\u76f4\u5f15\u9886\u7740\u7f8e\u5bb9\u884c\u4e1a\u7684\u53d1\u5c55\uff0c\u63d0\u4f9b\u5168\u7403\u6700\u4f18\u8d28\u7684\u4ea7\u54c1\u3002\u540c\u65f6\uff0c\u4e1d\u8299\u5170\u4e5f\u662f\u63d0\u4f9b\u542f\u53d1\u6027\u5185\u5bb9\u548c\u5bfb\u627e\u4e0e\u987e\u5ba2\u4e92\u52a8\u65b0\u65b9\u5f0f\u7684\u5148\u9a71\u3002\u4f5c\u4e3a\u516c\u53f8\u4e0e\u987e\u5ba2\u4e4b\u95f4\u66f4\u76f4\u89c2\u3001\u66f4\u53cc\u5411\u5173\u7cfb\u7684\u65e9\u671f\u4e3e\u63aa\uff0c\u4ed6\u4eec\u5728 2016 \u5e74\u63a8\u51fa\u4e86\u4e00\u6b3e\u7f8e\u5bb9\u673a\u5668\u4eba\uff0c\u5e2e\u52a9\u987e\u5ba2\u4e3a\u670b\u53cb\u5bfb\u627e\u5723\u8bde\u793c\u7269\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u540e\u6765\uff0c\u4e1d\u8299\u5170\u501f\u52a9\u8c37\u6b4c\u52a9\u624b\u589e\u52a0\u4e86\u7f8e\u5bb9\u95ee\u7b54\u7b49\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u5e76\u5b9e\u73b0\u4e86\u5e97\u5185\u9884\u7ea6\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><div class=\"quote\">\n<p><b><br \/>\n\u201c\u8fd9\u6837\u7684\u670d\u52a1\u4f7f\u6211\u4eec\u80fd\u591f\u4ece\u7eaf\u7cb9\u7684\u96f6\u552e\u5ba2\u6237\u5173\u7cfb\u8f6c\u53d8\u4e3a\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u4fe1\u4efb\u5173\u7cfb\u201d\u3001,<\/b><\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">\u8bf4 <a href=\"https:\/\/www.linkedin.com\/in\/olivier-barth-64a2905\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">\u5965\u5229\u7ef4\u5c14-\u5df4\u7279<\/a>.<\/div>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"font-weight: 400;\">\u5bf9\u4e8e <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>, <\/span><span style=\"font-weight: 400;\">\u5b83 <\/span><span style=\"font-weight: 400;\">\u662f<\/span><span style=\"font-weight: 400;\"> \u5bf9\u4e1d\u8299\u5170\u81f3\u5173\u91cd\u8981 <\/span><span style=\"font-weight: 400;\">- \u4e8b\u5b9e\u4e0a\uff0c\u5bf9\u4e8e\u4efb\u4f55\u516c\u53f8\u6765\u8bf4\uff0c\u90fd\u662f\u5982\u6b64\u3002<\/span><span style=\"font-weight: 400;\"> \u79fb\u4ea4\u4e2a\u4eba data\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><div class=\"quote\">\n<p><b>\u201c\u54c1\u724c\u6709\u65f6\u4f1a\u88ab\u4e0d\u516c\u6b63\u5730\u6307\u8d23\u4e3a\u8bd5\u56fe\u6ee5\u7528 data\uff0c\u4f46 CRM 2.0 \u7684\u76ee\u7684\u662f\u505a\u5230\u900f\u660e\uff0c\u5bf9\u5ba2\u6237\u505a\u51fa\u771f\u8bda\u7684\u627f\u8bfa\u201d\u3001, <\/b><\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-11\"><div class=\"quote-baseline\"><span style=\"font-weight: 400;\">\u575a\u6301<\/span> \u897f\u91cc\u5c14-\u8d39\u51ef\u7279.<\/div>\n<\/div><div class=\"fusion-text fusion-text-12\"><div class=\"quote\">\n<p><b>\u201c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 2.0 \u7684\u7b2c\u4e8c\u4e2a\u76ee\u6807\u662f\u8ba9\u987e\u5ba2\u6709\u5145\u5206\u7684\u7406\u7531\u4fe1\u4efb\u4e1d\u8299\u5170\u54c1\u724c\u3002\u201d<\/b><\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u66f4\u9ad8\u6548\u7684 data \u91c7\u96c6\u3001\u6316\u6398\u548c\u81ea\u52a8\u5316 - \u4ee5\u53ca\u4fc3\u8fdb\u6536\u5165\u7684\u53cd\u9988\u4fe1\u606f<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"font-weight: 400;\">\u4e1d\u8299\u5170<\/span><span style=\"font-weight: 400;\"> \u5f3a\u5927\u800c\u7a33\u5b9a\u7684\u5728\u7ebf\u4e1a\u52a1\u5e2e\u52a9\u54c1\u724c\u9002\u5e94\u4e86\u96f6\u552e\u4e1a\u7684\u5927\u73af\u5883\u3002\u5ba2\u6237 <\/span><span style=\"font-weight: 400;\">\u53d7\u5c01\u9501\u5f71\u54cd\u7684\u6d88\u8d39\u8005\u6e34\u671b\u865a\u62df\u5546\u5e97\u4f53\u9a8c\uff0c\u5982\u5728\u7ebf\u6d3b\u52a8\u3001\u65b0\u4ea7\u54c1\u53d1\u5e03\u548c\u54c1\u724c\u54a8\u8be2\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"font-weight: 400;\">\u7531\u4e8e\u5411 CRM 2.0 \u8fc7\u6e21\uff0c\u4e1d\u8299\u5170\u80fd\u591f\u63d0\u4f9b\u6240\u6709\u8fd9\u4e9b\u670d\u52a1\uff0c\u751a\u81f3\u66f4\u591a\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><div class=\"quote\">\n<p><b>\u201c\u5982\u4eca\uff0c\u4e1d\u8299\u5170\u5ba2\u6237\u5173\u7cfb\u7684\u6700\u540e\u4e00\u4e2a\u8981\u7d20\u5c31\u662f\u6280\u672f\u3001,<\/b><\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-16\"><div class=\"quote-baseline\">Cyril Fekete \u89e3\u91ca\u8bf4\u3002.<\/div>\n<\/div><div class=\"fusion-text fusion-text-17\"><div class=\"quote\">\n<p><b>\u201c\u6709\u4e09\u4e2a\u5173\u952e\u8981\u7d20\uff1aCRM \u662f\u4e8b\u52a1\u6027\u548c\u58f0\u660e\u6027 data \u7684\u5b58\u50a8\u5e93\uff1bDMP \u662f\u6536\u96c6\u884c\u4e3a\u3001\u5bfc\u822a\u548c\u7b2c\u4e00\u65b9 data \u7684\u5de5\u5177\uff1bdata \u6316\u6398\/data \u4e30\u5bcc\u5316\u548c\u81ea\u52a8\u5316\u3002\u5b83\u4eec\u5171\u540c\u6784\u6210\u4e86\u4e00\u4e2a\u751f\u6001\u7cfb\u7edf\uff0c\u80fd\u591f\u4ee5\u9002\u5f53\u7684\u6295\u8d44\u6c34\u5e73\u63d0\u4f9b\u9002\u5f53\u7684\u7528\u9014\u3002\u201d<\/b><\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e1d\u8299\u5170\u5efa\u7acb\u4e86\u7ba1\u7406\u7cfb\u7edf\uff0c\u6536\u96c6\u5e76\u9274\u5b9a\u987e\u5ba2\u6bcf\u6b21\u8d2d\u7269\u540e\u7684\u53cd\u9988\u610f\u89c1\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u53cd\u9988\u4f1a\u4f20\u9012\u7ed9\u5e97\u94fa\u56e2\u961f\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u5b9e\u65bd\u8fd0\u8425\u884c\u52a8\u8ba1\u5212\uff0c\u4e0d\u65ad\u6539\u5584\u987e\u5ba2\u4f53\u9a8c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-text-transform:none;\"><div class=\"quote\">\n<p><b>\u201c\u4e0e <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u5728\u8fdb\u5165\u4ea7\u4e1a\u5316\u9636\u6bb5\u4e4b\u524d\uff0c\u6211\u4eec\u53ef\u4ee5\u5bf9\u5ba2\u6237\u65c5\u7a0b\u6709\u4e00\u4e2a\u5168\u5c40\u6027\u7684\u8ba4\u8bc6\uff0c\u7136\u540e\u6df1\u5165\u7814\u7a76\u5e76\u521b\u5efa POC\uff08\u9a8c\u8bc1\u6211\u4eec\u6240\u5bfb\u627e\u7684\u4ef7\u503c\u7684\u5c0f\u578b\u9879\u76ee\uff09\u201d\u3001,<\/b><\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-20\"><div class=\"quote-baseline\">\u5965\u5229\u7ef4\u5c14-\u5df4\u7279\u603b\u7ed3\u9053\u3002.<\/div>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 2.0 \u5982\u4f55\u5e2e\u52a9\u7f8e\u5bb9\u5148\u9a71\u54c1\u724c\u8ddf\u4e0a\u6d88\u8d39\u8005\u5bf9\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u3001\u5185\u5bb9\u548c\u4f53\u9a8c\u65e5\u76ca\u589e\u957f\u7684\u6e34\u671b\u3002.<\/p>","protected":false},"featured_media":59478,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[56,91],"class_list":["post-59418","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-luxury","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/59418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/59478"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=59418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=59418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}