{"id":60115,"date":"2022-08-06T12:51:26","date_gmt":"2022-08-06T11:51:26","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=60115"},"modified":"2024-09-20T17:39:22","modified_gmt":"2024-09-20T16:39:22","slug":"tech-for-precision-marketing-how-sanofi-chc-industrialised-the-deployment-of-data-driven-campaigns","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/tech-for-precision-marketing-how-sanofi-chc-industrialised-the-deployment-of-data-driven-campaigns\/","title":{"rendered":"<span class=\"highlight\">\u4e09\u519c\u4e2d\u5fc3<\/span> \u7cbe\u51c6\u8425\u9500 - \u5c06 data-driven \u6d3b\u52a8\u7684\u90e8\u7f72\u4ea7\u4e1a\u5316"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6311\u6218\uff1a\u5728 30 \u591a\u4e2a\u5e02\u573a\u63a8\u5e7f\u5148\u8fdb\u7684\u7cbe\u51c6\u8425\u9500<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u8d5b\u8bfa\u83f2\u662f\u4e16\u754c\u5236\u836f\u4e1a\u7684\u9886\u5bfc\u8005\u4e4b\u4e00\u3002\u5728\u8fc7\u53bb 3 \u5e74\u4e2d, <a href=\"https:\/\/www.artefact.com\/zh\/cases\/sanofi-driving-digital-transformation-with-precision-marketing\/\">Artefact \u5df2\u5e2e\u52a9<\/a> \u8d5b\u8bfa\u83f2 CHC\uff08\u6d88\u8d39\u8005\u4fdd\u5065\uff09\u4e1a\u52a1\u90e8\u95e8\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u9500\u552e\u5176\u975e\u5904\u65b9\u836f\u7269 <strong>\u5728 30 \u591a\u4e2a\u5e02\u573a\u91c7\u53d6\u6570\u5b57\u4f18\u5148\u7b56\u7565\u548c\u8f85\u52a9\u624b\u6bb5\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684\u6d88\u8d39\u8005\u4f20\u8fbe\u6b63\u786e\u7684\u4fe1\u606f<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>\u9488\u5bf9\u5176\u5b63\u8282\u6027\u4ea7\u54c1\u7c7b\u522b\uff0c\u8d5b\u8bfa\u83f2 CHC \u5f00\u53d1\u4e86\u4e00\u79cd\u57fa\u4e8e\u9884\u6d4b\u7684\u65b9\u6cd5\uff0c\u6839\u636e\u9884\u6d4b\u7684\u9700\u6c42\u9ad8\u5cf0\u8c03\u6574\u6570\u5b57\u5a92\u4f53\u652f\u51fa\u3002. <\/strong>\u901a\u8fc7\u591a\u4e2a\u8bd5\u70b9\u6d3b\u52a8\uff0c\u5168\u7403\u6570\u5b57\u8f6c\u578b\u56e2\u961f\u5f97\u4ee5\u8bc1\u660e\u8fd9\u79cd\u65b9\u6cd5\u7684\u9644\u52a0\u503c\uff0c\u5176\u4e2d\u5305\u62ec <strong>ROAS \u6839\u636e\u5730\u57df\u4e58\u4ee5 2 \u81f3 4<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7136\u800c, <strong>\u5efa\u7acb\u65b0\u6d3b\u52a8\u4ecd\u7136\u8017\u65f6<\/strong>:data \u79d1\u5b66\u5bb6\u4e0d\u5f97\u4e0d\u5b8c\u6210\u4e00\u7cfb\u5217\u624b\u52a8\u3001\u91cd\u590d\u4e14\u5bb9\u6613\u51fa\u9519\u7684\u4efb\u52a1\uff0c\u8fd9\u4f7f\u4ed6\u4eec\u65e0\u6cd5\u4e13\u6ce8\u4e8e\u5176\u4ed6\u521b\u65b0\u9879\u76ee\u3002\u4e3a\u4e86\u6269\u5c55\u5176\u521b\u65b0\u7684 ML \u6d41\u6c34\u7ebf\uff0c\u8d5b\u8bfa\u83f2 data \u79d1\u5b66\u56e2\u961f\u786e\u5b9a\u4e86\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u4ee5\u5b9e\u73b0\u7528\u4f8b\u7684\u5de5\u4e1a\u5316\uff0c\u5e76\u547c\u5401 Artefact \u63d0\u4f9b\u652f\u6301\uff0c\u5171\u540c\u8bbe\u8ba1\u548c\u5b9e\u65bd\u4e00\u4e2a\u5f3a\u5927\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u89e3\u51b3\u65b9\u6848\uff1a\u57fa\u4e8e 6 \u4e2a\u5173\u952e\u89e3\u51b3\u65b9\u6848\u7684\u5171\u540c\u8bbe\u8ba1\u7684\u5de5\u4e1a\u5316\u6d41\u7a0b<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><blockquote>\n<p>\u201c<strong>\u8be5\u9879\u76ee\u7684\u6210\u529f\u5173\u952e\u5728\u4e8e\u8d5b\u8bfa\u83f2\u4e1a\u52a1\u4e13\u5bb6\u548c\u8d5b\u8bfa\u83f2 data \u79d1\u5b66\u5bb6\u4e0e Artefact \u56e2\u961f\u4e4b\u95f4\u7684\u5bc6\u5207\u5408\u4f5c\u3002.<\/strong>\u201d<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-5 quote-baseline\"><p>- Albert Pla Planas\uff0c\u8d5b\u8bfa\u83f2 Data \u79d1\u5b66\u56e2\u961f\u8d1f\u8d23\u4eba<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u901a\u8fc7 Artefact \u548c\u8d5b\u8bfa\u83f2\u7684 data \u4ee5\u53ca\u4e1a\u52a1\u56e2\u961f\u4e4b\u95f4\u7684\u5bc6\u5207\u5408\u4f5c\uff0c\u4e00\u4e2a\u5168\u9762\u7684\u5de5\u4e1a\u5316\u6d41\u7a0b\u5229\u7528\u7edf\u4e00\u7684 <a href=\"https:\/\/databricks.com\/\" target=\"_blank\" rel=\"noopener\">Databricks<\/a> \u8bbe\u8ba1\u4e86\u4e00\u4e2a\u5e73\u53f0\u3002\u6211\u4eec\u7684\u5171\u540c\u76ee\u6807\u662f<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7b80\u5316\u65b0\u5b63\u8282\u6027\u6d3b\u52a8\u7684\u7aef\u5230\u7aef\u8bbe\u7f6e<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u81ea\u52a8\u6267\u884c data \u91c7\u96c6\u548c\u5904\u7406\u4efb\u52a1<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4f7f\u89e3\u51b3\u65b9\u6848\u66f4\u52a0\u5f3a\u5927\uff0c\u4ee5\u9632\u6b62\u9519\u8bef\u548c\u4eba\u5de5\u7ef4\u62a4<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u9ad8\u9879\u76ee\u7684\u53ef\u7ef4\u62a4\u6027\u548c\u53ef\u6269\u5c55\u6027<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ecf\u8fc7\u4e3a\u671f\u4e00\u5468\u7684\u5feb\u901f\u5ba1\u6838\uff0c\u786e\u5b9a\u4e86\u5f53\u524d\u7684\u6d41\u7a0b\u548c\u6280\u672f\u75db\u70b9\uff0c\u56e2\u961f\u5728 6 \u4e2a\u5173\u952e\u89e3\u51b3\u65b9\u6848\u7684\u57fa\u7840\u4e0a\u5b9e\u65bd\u4e86\u9762\u5411\u672a\u6765\u7684\u57fa\u7840\u8bbe\u65bd\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5c06\u5173\u6ce8\u70b9\u5206\u5f00<\/strong>:<\/p>\n<p>\u5c06 ETL \u6d41\u6c34\u7ebf\u4e0e\u9884\u6d4b\u6a21\u578b\u6d41\u7a0b\u5206\u5f00\uff0c\u4f7f\u5176\u66f4\u6613\u4e8e\u7ef4\u62a4\u548c\u6269\u5c55\u3002\u8fd9\u6837\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u5728\u76d1\u63a7\u7cfb\u7edf\u65c1\u5b9e\u65bd\u81ea\u52a8\u68c0\u67e5\uff0c\u5411\u76f8\u5173\u56e2\u961f\u53d1\u9001\u6709\u5173\u6444\u53d6\u72b6\u6001\u7684\u8be6\u7ec6 reports \u4fe1\u606f\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4f7f\u7528 <a href=\"https:\/\/databricks.com\/product\/delta-lake-on-databricks\" target=\"_blank\" rel=\"noopener\">\u4e09\u89d2\u6d32\u6e56<\/a> \u4f5c\u4e3a data \u9ec4\u91d1\u6e90<\/strong>:<\/p>\n<p>\u5728 DS \u56e2\u961f\u4e2d\uff0c\u83b7\u53d6\/\u7ef4\u62a4\u57fa\u7840\u67b6\u6784\u53ef\u80fd\u662f\u4e00\u4ef6\u9ebb\u70e6\u4e8b\uff0cDelta Lake \u7ed3\u5408\u4e86 data \u4ed3\u5e93\u548c data \u6e56\u89e3\u51b3\u65b9\u6848\u7684\u4e3b\u8981\u529f\u80fd\uff0c\u4ece\u800c\u6d88\u9664\u4e86 SQL database \u7ba1\u7406\u7684\u590d\u6742\u6027\u3002\u5b83\u8fd8\u5177\u6709\u7248\u672c\u529f\u80fd--\u8fd9\u5bf9 ML \u7684\u53ef\u91cd\u590d\u6027\u975e\u5e38\u91cd\u8981--\u5e76\u5c06\u6210\u4e3a data \u7684\u552f\u4e00\u771f\u5b9e\u6765\u6e90\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5c06\u5c3d\u53ef\u80fd\u591a\u7684\u4ee3\u7801\u6253\u5305\u5230 Python \u5e93\u4e2d\uff0c\u4ee5\u7b80\u5316\u6d41\u7a0b<\/strong>:<\/p>\n<p>\u90e8\u5206\u521d\u59cb\u4ee3\u7801\u5206\u6563\u5728 Databricks \u4e2d\u7684\u591a\u4e2a\u7b14\u8bb0\u672c\u4e2d\uff0c\u4f7f\u5f97\u4f9d\u8d56\u5173\u7cfb\u7ba1\u7406\u548c\u4ee3\u7801\u91cd\u7528\u6027\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u3002\u57fa\u4e8e\u7b14\u8bb0\u672c\u7684\u5f00\u53d1\u9002\u7528\u4e8e\u539f\u578b\u5f00\u53d1\uff0c\u4f46\u4f1a\u7ed9 ML \u9879\u76ee\u7684\u4ea7\u4e1a\u5316\u5e26\u6765\u6311\u6218\u3002\u5728\u7b14\u8bb0\u672c\u4e0a\u5b9e\u65bd\u5b9a\u4e49\u660e\u786e\u7684 Python \u5e93\uff0c\u5e76\u4ec5\u5c06 Databricks \u4f5c\u4e3a Compute \u7684\u5165\u53e3\u70b9\uff0c\u8fd9\u4f7f\u5f97\u7b14\u8bb0\u672c\u7684\u901a\u7528\u5316\u548c\u7ec4\u7ec7\u4f20\u5165\u6d3b\u52a8\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5229\u7528 Spark \u548c Databricks<\/strong>:<\/p>\n<p>\u4f7f\u7528\u8d85\u53c2\u6570\u641c\u7d22\u65b9\u6cd5\u8bad\u7ec3\u6a21\u578b\u65e2\u8d39\u65f6\u53c8\u8d39\u529b\u3002\u8fd9\u65f6\uff0cDatabricks \u7684\u81ea\u52a8\u6269\u5c55\u57fa\u7840\u67b6\u6784\u4ee5\u53ca\u5e26\u6709 Spark \u548c HyperOpt \u7684\u6258\u7ba1 ML \u8fd0\u884c\u65f6\u5c31\u6d3e\u4e0a\u7528\u573a\u4e86\u3002\u4ee5\u5206\u5e03\u5f0f\u65b9\u5f0f\u5728\u4e00\u7ec4\u5de5\u4f5c\u8005\u8eab\u4e0a\u4f7f\u7528\u5185\u5b58\u8ba1\u7b97\u53ef\u52a0\u5feb\u6027\u80fd\u5e76\u5927\u5927\u7f29\u77ed\u8bad\u7ec3\u65f6\u95f4\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4f7f\u7528 ML \u6d41\u91cf\u8ddf\u8e2a<\/strong>:<\/p>\n<p>\u4e0e <a href=\"https:\/\/docs.databricks.com\/applications\/mlflow\/tracking.html\" target=\"_blank\" rel=\"noopener\">ML \u6d41\u91cf\u8ddf\u8e2a<\/a> \u73b0\u5728\uff0c\u8d5b\u8bfa\u83f2\u6709\u4e86\u4e00\u4e2a\u7528\u6237\u754c\u9762\uff0cData \u79d1\u5b66\u5bb6\u53ef\u4ee5\u5728\u8be5\u754c\u9762\u4e0a\u6bd4\u8f83\u6a21\u578b\u8fd0\u884c\u60c5\u51b5\uff0c\u5e76\u8ddf\u8e2a\u6240\u6709\u4f7f\u7528\u7684\u53c2\u6570\uff08Data \u7248\u672c\u548c\u6a21\u578b\u53c2\u6570\uff09\u548c\u83b7\u5f97\u7684\u7ed3\u679c\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u7b80\u5316\u65b0 ML \u6a21\u578b\u7684\u6d4b\u8bd5\u548c\u5b9e\u65bd<\/strong>:<\/p>\n<p>\u6211\u4eec\u5efa\u7acb\u4e86\u4e00\u4e2a\u901a\u7528\u6a21\u578b\u5de5\u5382\u6846\u67b6\uff0c\u4ece\u800c\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u5b9e\u65bd\u65b0\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u5e76\u5728\u7cbe\u51c6\u8425\u9500\u6d3b\u52a8\u4e2d\u4ee5\u6781\u5c0f\u7684\u5de5\u4f5c\u91cf\u8bd5\u7528\u8fd9\u4e9b\u6a21\u578b\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u7ed3\u679c\u548c\u7ecf\u9a8c\uff1adata \u8f93\u5165\u548c\u914d\u7f6e\u7684\u8bbe\u7f6e\u65f6\u95f4\u9664\u4ee5 4<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5f97\u76ca\u4e8e\u8be5\u9879\u76ee\uff0c\u8d5b\u8bfa\u83f2 CHC \u5f97\u4ee5\u5927\u5927\u7b80\u5316\u5176 data \u6d41\u6c34\u7ebf\uff0c\u5e76\u52a0\u901f\u6269\u5c55\u5176\u57fa\u4e8e\u9884\u6d4b\u7684\u7cbe\u51c6\u8425\u9500\u7528\u4f8b\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u51cf\u5c11\u65b0\u6d3b\u52a8\u7684\u8bbe\u7f6e\u65f6\u95f4<\/strong>:<\/p>\n<ul>\n<li>data \u63a5\u6536\u548c\u914d\u7f6e\u7684\u8bbe\u7f6e\u65f6\u95f4\u6700\u591a\u53ef\u7f29\u77ed\u56db\u5206\u4e4b\u4e00\u3002.<\/li>\n<li aria-level=\"2\">data \u79d1\u5b66\u5bb6\u5f00\u5c55\u65b0\u6d3b\u52a8\u7684\u4efb\u52a1\u6570\u91cf\u6700\u591a\u53ef\u51cf\u5c11\u4e09\u5206\u4e4b\u4e00\u3002.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u7b80\u5316\u65b0\u9884\u6d4b\u6a21\u578b\u7684\u521b\u5efa\u8fc7\u7a0b<\/strong>:<\/p>\n<ul>\n<li>\u53ef\u8bbf\u95ee\u7684\u5e73\u53f0\uff0c\u8f7b\u677e\u6d4b\u8bd5\u3001\u7ba1\u7406\u548c\u53ef\u89c6\u5316\u6a21\u578b\u3002.<\/li>\n<li>\u5305\u62ec\u65b0 data \u6e90\u7684\u901a\u7528\u6d41\u7a0b\u3002.<\/li>\n<li>\u81ea\u52a8 data \u7ba1\u9053\u3002.<\/li>\n<\/ul>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-60133 size-fusion-600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27266%27%20viewBox%3D%270%200%20600%20266%27%3E%3Crect%20width%3D%27600%27%20height%3D%27266%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/SANOFI_Case_Key_Achievements-600x266-1.png\" alt=\"Sanofi Client Case - Key Achievements \" width=\"600\" height=\"266\" \/><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"font-weight: 400;\">\u8be5\u9879\u76ee\u8fd8\u8ba9\u56e2\u961f\u4e3a\u672a\u6765\u7684 ML \u9a71\u52a8\u578b\u9879\u76ee\u79ef\u7d2f\u4e86 4 \u9879\u91cd\u8981\u7ecf\u9a8c\uff1a<\/span><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-arrow-alt-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5c06 data \u5de5\u7a0b\u7eb3\u5165 ML \u9879\u76ee<\/strong>:<\/p>\n<p>\u4ece\u9879\u76ee\u4e00\u5f00\u59cb\u5c31\u8ba9 Data Engineer \u53c2\u4e0e\u8fdb\u6765\uff0c\u4ee5\u52a0\u5feb\u7ba1\u9053\u7684\u5de5\u4e1a\u5316\u8fdb\u7a0b\uff0c\u5e76\u5c06\u7ba1\u9053\u7684\u4e0d\u540c\u9636\u6bb5\u660e\u786e\u5206\u79bb\uff08\u6240\u6709 data \u7684\u5904\u7406\u3001\u8f6c\u6362\u548c\u6574\u7406\u90fd\u5fc5\u987b\u5728\u8fdb\u5165 ML \u9636\u6bb5\u4e4b\u524d\u8fdb\u884c\uff09\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5229\u7528\u9884\u5305\u88c5\u5de5\u5177<\/strong>:<\/p>\n<p>Databricks \u4e0e Delta Lake \u548c ML Flow \u7684\u914d\u5408\u4f7f\u7528\u5bf9\u5de5\u4e1a\u5316\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\uff0c\u53ef\u786e\u4fdd\u65e0\u9700 DevOps \u5373\u53ef\u8f7b\u677e\u5b9e\u73b0\u81ea\u52a9\u670d\u52a1\u57fa\u7840\u8bbe\u65bd\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4e1a\u52a1\u56e2\u961f\u548c Data \u56e2\u961f\u4e4b\u95f4\u7684\u6df1\u5165\u5408\u4f5c<\/strong>:<\/p>\n<p>\u6700\u91cd\u8981\u7684\u6210\u529f\u56e0\u7d20\u53ef\u80fd\u662f\u8d5b\u8bfa\u83f2\u4e1a\u52a1\u4e13\u5bb6\u548c data \u79d1\u5b66\u5bb6\u4e0e Artefact \u56e2\u961f\u4e4b\u95f4\u7684\u5bc6\u5207\u5408\u4f5c\uff0c\u8d5b\u8bfa\u83f2\u4e1a\u52a1\u4e13\u5bb6\u548c data \u79d1\u5b66\u5bb6\u662f\u9879\u76ee\u7684\u6784\u601d\u8005\u548c\u63a8\u52a8\u8005\uff0c\u800c Artefact \u56e2\u961f\u5219\u5e26\u6765\u4e86\u66f4\u591a\u7684\u4ea7\u4e1a\u5316\u7ecf\u9a8c\u548c\u6280\u672f\u8bc0\u7a8d\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5229\u7528\u654f\u6377\u65b9\u6cd5\u5b9e\u73b0\u4ea7\u4e1a\u5316<\/strong>:<\/p>\n<p>\u654f\u6377\u65b9\u6cd5\u8bba\uff08\u51b2\u523a\u548c\u5feb\u901f\u8fed\u4ee3\uff0c\u7136\u540e\u662f\u53cd\u9988\u548c\u8c03\u6574\u5468\uff09\u975e\u5e38\u6709\u6548\u5730\u8bc6\u522b\u548c\u89e3\u51b3\u4e86\u8d5b\u8bfa\u83f2\u7684\u6240\u6709\u75db\u70b9\uff0c\u5e76\u786e\u4fdd\u4e3a\u8d5b\u8bfa\u83f2\u56e2\u961f\u5e26\u6765\u4ef7\u503c\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><hr \/>\n<p><span style=\"color: #808080;\">Artefact\u611f\u8c22\u8d5b\u8bfa\u83f2\u516c\u53f8\u7684Ayaka Yanagisawa\u3001Albert Pla Planas\u3001Antoine Tran-Quan-Nam\u3001Laurent Gautier\u548cSergio Villordo\u5bf9\u672c\u9879\u76ee\u7684\u4fe1\u4efb\u4e0e\u5408\u4f5c\uff0c\u4ee5\u53caDatabricks\u56e2\u961f\u7684\u79ef\u6781\u652f\u6301\u3002\u672c\u6587\u7531\u8d5b\u8bfa\u83f2 CHC \u548c Databricks \u56e2\u961f\u4e0e Artefact \u7f8e\u56fd\u548c\u6cd5\u56fd\u529e\u4e8b\u5904\u7684 Tristan Silhol\u3001Maui Bar\u3001Louise Morin \u548c Eva Le Saux \u5171\u540c\u5236\u4f5c\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":60881,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[3007],"class_list":["post-60115","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/60115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/60881"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=60115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=60115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}