{"id":61327,"date":"2022-05-08T15:10:12","date_gmt":"2022-05-08T14:10:12","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=61327"},"modified":"2024-09-20T17:39:23","modified_gmt":"2024-09-20T16:39:23","slug":"orange-bank-enhances-its-data-marketing-with-rapid-deployment-of-a-full-funnel-cross-device-activation-strategy","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/orange-bank-enhances-its-data-marketing-with-rapid-deployment-of-a-full-funnel-cross-device-activation-strategy\/","title":{"rendered":"<span class=\"highlight\">\u6a59\u8272\u94f6\u884c<\/span> \u901a\u8fc7\u5feb\u901f\u90e8\u7f72\u5168\u6f0f\u6597\u3001\u8de8\u8bbe\u5907\u6fc0\u6d3b\u6218\u7565\uff0c\u589e\u5f3a\u5176 data marketing \u529f\u80fd"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/BSTXIrYh27A?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>\u6a59\u8272\u94f6\u884c\u4e8e 2017 \u5e74 11 \u6708\u63a8\u51fa\uff0c\u63d0\u4f9b\u539f\u751f\u56f4\u7ed5\u79fb\u52a8\u7528\u9014\u8bbe\u8ba1\u7684\u94f6\u884c\u670d\u52a1\uff0c\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u81ea\u4e3b\u6267\u884c\u6240\u6709\u64cd\u4f5c\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/www.artefact.com\/zh\/news\/welcome-to-the-google-analytics-4-revolution\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u70b9\u51fb\u6b64\u5904\u4e86\u89e3\u66f4\u591a<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u80cc\u666f\u4e0e\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6a59\u8272\u94f6\u884c\u4e8e 2017 \u5e74 11 \u6708\u63a8\u51fa\uff0c\u63d0\u4f9b\u539f\u751f\u56f4\u7ed5\u79fb\u52a8\u7528\u9014\u8bbe\u8ba1\u7684\u94f6\u884c\u670d\u52a1\uff0c\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u81ea\u4e3b\u6267\u884c\u6240\u6709\u64cd\u4f5c\u3002.<\/p>\n<p><span style=\"font-weight: 400;\">\u8be5\u670d\u52a1\u4e0d\u4ec5\u5305\u62ec\u6240\u6709\u57fa\u672c\u94f6\u884c\u670d\u52a1\uff0c\u8fd8\u5305\u62ec\u8bb8\u591a\u521b\u65b0\u529f\u80fd\u548c\u9ad8\u7ea7\u670d\u52a1\uff0c\u5176\u4e2d\u5305\u62ec\u9488\u5bf9\u5bb6\u5ead\u7684\u4e13\u95e8\u670d\u52a1\u5305\u548c\u9488\u5bf9\u4e13\u4e1a\u4eba\u58eb\u7684\u91d1\u878d\u6280\u672f\u670d\u52a1\u3002Orange \u94f6\u884c\u5728\u6b27\u6d32\u62e5\u6709 120 \u4e07\u5ba2\u6237\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6a59\u8272\u94f6\u884c\u901a\u8fc7\u79fb\u52a8\u548c\u7f51\u7edc\u5c06\u6570\u5b57\u4e1a\u52a1\u4e0e\u6a59\u8272\u4e13\u5356\u5e97\u7684\u4eba\u6027\u5316\u670d\u52a1\u76f8\u7ed3\u5408\u3002\u4e0e\u5176\u4ed6\u65b0\u94f6\u884c\u76f8\u6bd4\uff0c\u8fd9\u79cd\u6a21\u5f0f\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u5dee\u5f02\u5316\u56e0\u7d20\u3002\u5728 300 \u591a\u5bb6 Orange \u4e13\u5356\u5e97\u4e2d\uff0c\u6709 2000 \u591a\u540d\u5408\u683c\u7684\u9500\u552e\u4eba\u5458\u4e3a\u5ba2\u6237\u63d0\u4f9b\u670d\u52a1\u3002\u8d26\u6237\u5f00\u7acb\u7684\u786e\u8ba4\u53d6\u51b3\u4e8e\u4f7f\u7528\u60c5\u51b5\u68c0\u67e5\uff0c\u800c\u4f7f\u7528\u60c5\u51b5\u68c0\u67e5\u662f\u5728\u5e94\u7528\u7a0b\u5e8f\u4e4b\u5916\u8fdb\u884c\u7684\u3002.<\/span><\/p>\n<p>\u5bf9\u4e8e\u8fd9\u5bb6\u79fb\u52a8\u94f6\u884c\u800c\u8a00\uff0c\u8425\u9500\u6311\u6218\u5728\u4e8e\u5982\u4f55\u5728\u6df7\u5408\u7f51\u7edc\u548c\u5e94\u7528\u8def\u5f84\u4e0a\u5b9e\u73b0\u4ece\u5934\u81f3\u5c3e\u7684\u8ba2\u9605\u6d41\u7a0b\u7ba1\u7406\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u5b9e\u65bd<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u901a\u8fc7\u4e0e\u83b7\u5f97 GMP \u548c GCP \u8ba4\u8bc1\uff08\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u5e73\u53f0\uff09\u7684\u5408\u4f5c\u4f19\u4f34 Artefact \u5408\u4f5c\uff0c\u6a58\u5b50\u94f6\u884c\u4ec5\u7528\u4e00\u5e74\u65f6\u95f4\u5c31\u5b9e\u73b0\u4e86\u6307\u5bfc\u76ee\u6807\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e\u4ee5\u4e0b\u9879\u76ee\u7684\u5feb\u901f\u90e8\u7f72\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u8fc1\u79fb\u5230\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u548c\u8c37\u6b4c\u4e91\u5e73\u53f0<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5bf9\u6536\u96c6\u5230\u7684 data \u8fdb\u884c\u91cd\u65b0\u8bbe\u8ba1\u548c\u4e30\u5bcc\uff1a<\/p>\n<p>- \u91cd\u65b0\u8bbe\u8ba1 datalayer\u3001,<\/p>\n<p>- \u5b9a\u4e49\u8ddf\u8e2a\u8ba1\u5212\uff0c\u7279\u522b\u662f\u4e3a\u4e86\u4e0e\u65b0\u7684 Google Analytics \u517c\u5bb9\u3001,<\/p>\n<p>- \u6dfb\u52a0\u53d8\u91cf\u5e76\u786e\u4fdd\u5bf9\u8d26 ID \u7684\u5b89\u5168\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6574\u5408\u4ee5\u5e7f\u544a\u4e3a\u4e2d\u5fc3\u548c\u4ee5\u7f51\u7ad9\u4e3a\u4e2d\u5fc3\u7684\u6570\u5b57 data\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5408\u5e76\u7f51\u7edc\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 data\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u90e8\u7f72\u65b0\u7684 Google Analytics\uff0c\u4ee5\u5904\u7406\u8de8\u8bbe\u5907\u4f7f\u7528\u6848\u4f8b\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5a92\u4f53\u8d2d\u4e70\u5e73\u53f0\u4e0e Google Analytics \u7684\u8fde\u63a5\u3002.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u8fd9\u4e00\u90e8\u7f72\u4f7f\u6a59\u8272\u94f6\u884c\u80fd\u591f<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u501f\u52a9 Google Analytics 4 \u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7edc audiences \u91cd\u590d\u6570\u636e\u5220\u9664\u529f\u80fd\uff0c\u5728\u7f51\u7edc\u4e16\u754c\u4e2d\u6fc0\u6d3b\u5176\u5e94\u7528\u7a0b\u5e8f audiences\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u542f\u7528 targeting \u7684 \u201c\u7c7b\u4f3c\u7528\u6237\u201d\uff0c\u4e0d\u5305\u62ec\u73b0\u6709\u5ba2\u6237\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6539\u8fdb\u7ade\u6807\u7b56\u7565\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4fee\u8ba2\u6307\u5bfc\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u91cd\u70b9\u5173\u6ce8\u9ad8\u4ef7\u503c\u4ea7\u54c1\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5b8c\u5584\u5f52\u56e0\u5206\u6790\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Profile prospects\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5c06 SEA \u8fd9\u4e00\u6700\u6709\u5229\u53ef\u56fe\u7684\u6760\u6746\u5185\u90e8\u5316\u3001,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6fc0\u6d3b\u65b0\u7684\u8425\u9500\u6760\u6746\uff1a\u5173\u8054\u3001\u5408\u4f5c\u548c\u7a0b\u5e8f\u5316\u3002.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u65b0\u7684 Google Analytics \u548c Google Analytics 4 \u5c5e\u6027<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u65b0\u7248 <a href=\"https:\/\/accounts.google.com\/ServiceLogin\/signinchooser?service=analytics&amp;passive=1209600&amp;continue=https%3A%2F%2Fanalytics.google.com%2Fanalytics%2Fweb%2F%23&amp;followup=https%3A%2F%2Fanalytics.google.com%2Fanalytics%2Fweb%2F&amp;flowName=GlifWebSignIn&amp;flowEntry=ServiceLogin\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u5206\u6790<\/a> \u4e3a\u8425\u9500\u4eba\u5458\u548c\u5206\u6790\u5e08\u5e26\u6765\u4e86\u91cd\u5927\u521b\u65b0\u3002\u5b83\u6539\u8fdb\u4e86\u8de8\u8bbe\u5907\u8ddf\u8e2a\u529f\u80fd\uff0c\u53ef\u5728\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7edc\u73af\u5883\u4e4b\u95f4\u590d\u5236 audience\uff0c\u5e76\u5177\u6709\u81ea\u52a8\u6267\u884c\u67d0\u4e9b\u6fc0\u6d3b\u7684\u65b0\u529f\u80fd\u3002.<\/p>\n<p>\u65b0\u7248 Google Analytics \u8fd8\u5305\u542b\u673a\u5668\u5b66\u4e60\u529f\u80fd\uff0c\u53ef\u6839\u636e\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u8d2d\u4e70\u610f\u5411\u7b49\u521b\u5efa audience \u7ec6\u5206\uff0c\u8fd9\u4e9b\u7ec6\u5206\u53ef\u8de8\u8bbe\u5907\u5b9a\u5411\u3002.<\/p>\n<p>\u5f52\u56e0\u8fd8\u53ef\u8de8\u8bbe\u5907\u548c\u8de8\u73af\u5883\uff0c\u65e0\u8bba\u7528\u6237\u4f7f\u7528\u4f55\u79cd\u8bbe\u5907\uff0c\u90fd\u80fd\u8fdb\u884c\u91cd\u590d\u62a5\u544a\u3002.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/zh\/news\/welcome-to-the-google-analytics-4-revolution\/\">\u4e86\u89e3\u66f4\u591a<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5f97\u76ca\u4e8e\u8be5\u9879\u76ee\uff0c\u4ee5\u53ca\u6a59\u8272\u94f6\u884c\u8de8\u5b66\u79d1\u56e2\u961f\u3001Artefact \u548c\u8c37\u6b4c\u56e2\u961f\u7684\u52a8\u5458\uff0c\u6211\u4eec\u53d6\u5f97\u4e86\u5353\u8d8a\u7684\u6210\u679c\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u901a\u8fc7\u8fc1\u79fb\u5206\u6790\u529f\u80fd\uff0cdata \u7684\u6536\u96c6\u5de5\u4f5c\u5f97\u5230\u4e86\u4f18\u5316\uff0c\u53ef\u9760\u6027\u4e5f\u5f97\u5230\u4e86\u63d0\u9ad8\u3002\u8425\u9500\u56e2\u961f\u73b0\u5728\u53ef\u4ee5\u81ea\u4e3b\u5206\u6790\u548c\u6fc0\u6d3b\u8425\u9500\u6d3b\u52a8\u3002\u505c\u6b62\u4f7f\u7528\u4ee5\u524d\u7684\u5206\u6790\u89e3\u51b3\u65b9\u6848\u5927\u5927\u8282\u7701\u4e86\u8bb8\u53ef\u6210\u672c\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u73b0\u5728\uff0c\u5a92\u4f53\u8ddf\u8e2a\u5df2\u5b9e\u73b0\u81ea\u52a8\u5316\uff1b\u91c7\u96c6\u6760\u6746\u53ef\u5f97\u5230\u5168\u7a0b\u76d1\u63a7\u3002\u7ed3\u679c\u662f\uff1a\u8de8\u8bbe\u5907 audience \u660e\u663e\u6539\u5584\uff0c\u8f6c\u6362\u7387\u63d0\u9ad8\uff0c\u4e0e\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u91cd\u65b0\u8c08\u5224\u4e86\u6bcf\u7ebf\u7d22\u6210\u672c (CPL)\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>data \u6fc0\u6d3b\u6760\u6746\u7684\u83b7\u53d6\u6210\u672c\u4e0b\u964d\u4e86 25%\uff0c\u5728\u7ebf\u8ba2\u9605\u4e2d\u7684\u9ad8\u7ea7\u8ba2\u9605\u4efd\u989d\u7ffb\u4e86\u4e00\u756a\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6a59\u8272\u94f6\u884c\u5728 data marketing \u548c\u6570\u5b57\u5a92\u4f53\u8f6c\u578b\u65b9\u9762\u7684\u4e0b\u4e00\u4e2a\u9879\u76ee\u5c06\u662f <strong>\u66f4\u6df1\u5165\u5730\u5206\u6790 ROPO\uff08\u7ebf\u4e0a\u7814\u7a76\uff0c\u7ebf\u4e0b\u8d2d\u4e70\uff09\u6548\u5e94\uff0c\u8fdb\u4e00\u6b65\u5b8c\u5584 audience \u7684\u7ec6\u5206\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5c06\u7279\u522b\u5173\u6ce8 <strong>\u503e\u5411\u5efa\u6a21<\/strong>, \u5373\u9884\u6d4b\u6f5c\u5728\u5ba2\u6237\u7684\u8f6c\u6362\u503e\u5411\uff0c\u4ee5\u4fbf\u5bf9\u5fc5\u8981\u7684\u5e7f\u544a\u538b\u529b\u8fdb\u884c\u5fae\u8c03\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><em>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6a59\u8272\u94f6\u884c\u7684\u76ee\u6807\u662f\u8fdb\u4e00\u6b65\u4e30\u5bcc\u5176\u5185\u90e8\u548c\u5916\u90e8 data \u8d44\u4ea7\uff08\u7b2c\u4e8c\u65b9\u5408\u4f5c\u5173\u7cfb\uff09\uff0c\u5e76\u6839\u636e\u65e5\u76ca\u6210\u719f\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u529b\u505a\u51fa\u5a92\u4f53\u51b3\u7b56\u3002.<\/em><\/p>\n<p><i>\u00a0<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6a59\u8272\u94f6\u884c\u4e8e 2017 \u5e74 11 \u6708\u63a8\u51fa\uff0c\u63d0\u4f9b\u539f\u751f\u56f4\u7ed5\u79fb\u52a8\u7528\u9014\u8bbe\u8ba1\u7684\u94f6\u884c\u670d\u52a1\uff0c\u5ba2\u6237\u53ef\u4ee5\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u81ea\u4e3b\u6267\u884c\u6240\u6709\u64cd\u4f5c\u3002.<\/p>","protected":false},"featured_media":61311,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[21927],"class_list":["post-61327","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-banking"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/61327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/61311"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=61327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=61327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}