{"id":615531,"date":"2025-05-28T11:31:49","date_gmt":"2025-05-28T10:31:49","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=615531"},"modified":"2025-07-04T09:57:53","modified_gmt":"2025-07-04T08:57:53","slug":"tf1-data-collaboration-at-the-heart-of-the-groups-media-strategy-a-concrete-case-graph-id","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/tf1-data-collaboration-at-the-heart-of-the-groups-media-strategy-a-concrete-case-graph-id\/","title":{"rendered":"<span class=\"highlight\">TF1<\/span> Data \u5408\u4f5c\u662f\u96c6\u56e2\u5a92\u4f53\u6218\u7565\u7684\u6838\u5fc3 - \u5177\u4f53\u6848\u4f8b\uff1aGraph:ID"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">TF1+ \u5e73\u53f0\u4e8e 2024 \u5e74 1 \u6708\u63a8\u51fa\uff0c\u6807\u5fd7\u7740 TF1 \u96c6\u56e2\u7684\u6218\u7565\u8f6c\u6298\u70b9\uff0c\u4ece\u57fa\u4e8e replay \u7684\u7535\u89c6\u903b\u8f91\u8f6c\u53d8\u4e3a\u771f\u6b63\u7684\u6d41\u5a92\u4f53\u5e73\u53f0\u3002\u8fd9\u4e00\u8f6c\u53d8\u7684\u6838\u5fc3\u662f\uff1a\u901a\u8fc7\u4e0e Artefact \u4e00\u8d77\u90e8\u7f72\u7684 Graph:ID \u9879\u76ee\uff0c\u5b9e\u73b0\u66f4\u52a0\u7edf\u4e00\u548c\u534f\u4f5c\u7684 data \u7ed3\u6784\u3002.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668\" src=\"https:\/\/www.youtube.com\/embed\/lbfl8JP8UUI?si=4TyyFa0hSsyKLC6C\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u4ece My TF1 \u5230 TF1+\uff1adata \u7ba1\u7406\u7684\u7ed3\u6784\u53d8\u5316<\/h2>\n<p>\u4e3a\u4e86\u6210\u529f\u5730\u4ece MyTF1 \u8fc7\u6e21\u5230 TF1+\uff0c\u96c6\u56e2\u5fc5\u987b\u91cd\u65b0\u601d\u8003\u5176 data \u6218\u7565\u3002\u8fd9\u610f\u5473\u7740\u8981\u8fdb\u884c\u7ed3\u6784\u6027\u8f6c\u53d8\uff0c\u8f6c\u800c\u652f\u6301 data \u534f\u4f5c\uff1a\u5171\u4eab data\u3001\u4ef7\u503c\u500d\u589e\u4ee5\u53ca\u9075\u5b88 GDPR \u89c4\u5219\u3002.<\/p>\n<p>\u4f55\u65f6 <a href=\"https:\/\/www.linkedin.com\/in\/francoisxavierpierrel\/\" target=\"_blank\" rel=\"noopener\">\u5f17\u6717\u7d22\u74e6-\u683c\u624e\u7ef4\u57c3-\u76ae\u57c3\u5c14\u5c14<\/a>, \u5728 TF1 \u96c6\u56e2\u9996\u5e2d Data \u548c\u5e7f\u544a\u6280\u672f\u5b98\u52a0\u5165\u96c6\u56e2\u540e\uff0c\u5fc5\u987b\u89e3\u51b3\u51e0\u4e2a\u6280\u672f\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>data \u5728\u6d41\u5a92\u4f53\u6d3b\u52a8\u548c\u5e7f\u544a\u90e8\u95e8\u4e4b\u95f4\u5206\u6563\uff1b;<\/li>\n<li>\u4fe1\u606f\u5b64\u5c9b\u963b\u788d\u4e86\u7528\u6237\u89c6\u56fe\u7684\u7edf\u4e00\uff1b;<\/li>\n<li>\u4e3a\u7528\u6237\u4f53\u9a8c\u548c\u5e7f\u544a\u5546\u6709\u9650\u4f7f\u7528 data\uff1b;<\/li>\n<li>\u6280\u672f\u590d\u6742\u6027\u964d\u4f4e\u4e86\u6d1e\u5bdf\u529b\u7684\u53ef\u53ca\u6027\u3002.<\/li>\n<\/ul>\n<p>\u4e3a\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0cTF1 \u96c6\u56e2\u4e0e\u4ee5\u4e0b\u673a\u6784\u5408\u4f5c\u63a8\u51fa\u4e86 Graph:ID <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>.<\/p>\n<blockquote><p>\u201c\u8be5\u9879\u76ee\u7684\u76ee\u6807\u662f\u56f4\u7ed5\u7528\u6237\u91cd\u7ec4\u6211\u4eec\u6240\u6709\u7684 data \u5957\u4ef6\uff0c\u4f7f\u7528\u6237\u6210\u4e3a\u6211\u4eec\u601d\u8003\u548c\u7406\u89e3\u7684\u4e2d\u5fc3\u201d\uff0cTF1 \u96c6\u56e2\u9996\u5e2d Data \u548c\u5e7f\u544a\u6280\u672f\u5b98 Fran\u00e7ois-Xavier Pierrel \u8bf4\u3002.<\/p><\/blockquote>\n<h2>Graph:ID \u662f TF1 \u65b0\u7684 data \u6218\u7565\u7684\u57fa\u7840<\/h2>\n<p>\u7528\u6237\u7684\u76f8\u5173\u6027\u548c 360\u00b0 \u89c6\u89d2<br \/>\nGraph:ID \u9879\u76ee\u4ece\u6570\u5b57\u5de8\u5934\u7684\u6700\u4f73\u5b9e\u8df5\u4e2d\u6c72\u53d6\u7075\u611f\uff0c\u521b\u5efa\u4e86\u4e00\u4e2a\u6574\u5408\u6240\u6709\u7528\u6237\u4fe1\u606f\u7684\u4e2d\u592e\u67a2\u7ebd\uff0c\u540c\u65f6\u59cb\u7ec8\u9075\u5b88 GDPR\u3002\u901a\u8fc7\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u7b49\u7a33\u5b9a\u7684\u6807\u8bc6\u7b26\uff0cTF1 \u53ef\u4ee5\u8fde\u63a5\u4e0d\u540c\u7684 data \u70b9\u3002\u4e3b\u8981\u7684\u6311\u6218\u662f\u534f\u8c03\u6765\u81ea\u4e0d\u540c\u6765\u6e90\uff08TF1 Info\u3001TF1 Pub \u548c\u6d41\u5a92\u4f53\u5e73\u53f0\uff09\u7684 data\uff0c\u4f7f\u5176\u4fdd\u6301\u4e00\u81f4\u5e76\u53d1\u6325\u4f5c\u7528\u3002TF1 \u5c0f\u7ec4\u5229\u7528 Artefact \u5bf9 data \u8fdb\u884c\u4e86\u5206\u6790\uff0c\u4ee5\u786e\u5b9a\u6700\u76f8\u5173\u7684\u6807\u51c6\u3002.<\/p>\n<p>\u501f\u52a9 Graph:ID\uff0cTF1 \u5bf9\u5176 audience \u6709\u4e86\u66f4\u6df1\u5165\u7684\u4e86\u89e3\uff1a\u4ed6\u4eec\u7684\u6536\u89c6\u4e60\u60ef\u3001\u884c\u4e3a\uff08\u5728\u624b\u673a\u4e0a\u3001\u5728\u79fb\u52a8\u4e2d\uff09\u3001\u793e\u4f1a\u4eba\u53e3\u7279\u5f81......\u8be5\u7cfb\u7edf\u76ee\u524d\u5305\u62ec 2,500 \u4e07\u4efd\u5408\u683c\u6863\u6848\u548c 100 \u591a\u4e2a\u53ef\u7528\u6807\u51c6\u3002\u5355\u72ec\u6765\u770b\uff0c\u8fd9\u4e9b\u6807\u51c6\u7684\u4ef7\u503c\u6709\u9650\u3002\u4f46\u662f\uff0c\u5f53\u5b83\u4eec\u7ed3\u5408\u5728\u4e00\u8d77\u65f6\uff0c\u5c31\u4f1a\u4ea7\u751f\u4e30\u5bcc\u7684\u4fe1\u606f\u6e90\u3002.<\/p>\n<p><strong>TF1 \u96c6\u56e2\u7684 Graph:ID \u9879\u76ee\u57fa\u4e8e\u4e09\u5927\u652f\u67f1\uff1a<\/strong><\/p>\n<ul>\n<li>\u4e13\u6709\uff1a\u7531 TF1 \u56e2\u961f\u5f00\u53d1\u548c\u5b8c\u5168\u63a7\u5236\uff1b;<\/li>\n<li>\u52a8\u6001\uff1a\u4e0d\u65ad\u6709\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u52a0\u5165\uff0c\u4ee5\u786e\u4fdd\u5176\u4e0e\u4f17\u4e0d\u540c\uff1b;<\/li>\n<li>\u53d7\u63a7\uff1a\u8bbe\u8ba1\u65f6\u4e25\u683c\u9075\u5b88\u76f8\u5173\u6cd5\u89c4\uff0c\u5c24\u5176\u662f GDPR\u3002.<\/li>\n<\/ul>\n<p>\u6ce8\u91cd\u534f\u4f5c\u548c\u4e92\u64cd\u4f5c\u6027\u7684\u5f3a\u5927\u67b6\u6784<\/p>\n<p>\u5728\u6280\u672f\u5c42\u9762\u4e0a\uff0cTF1 \u90e8\u7f72\u4e86\u73b0\u4ee3\u5316\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u65e8\u5728\u4fc3\u8fdb\u4e0d\u540c\u7cfb\u7edf\u4e4b\u95f4\u7684 data \u4ea4\u6362\u3002\u8fd9\u79cd\u67b6\u6784\u53ef\u4ee5\u8f7b\u677e\u6574\u5408\u5ba2\u6237 data\uff0c\u800c\u65e0\u9700\u8003\u8651\u539f\u59cb\u683c\u5f0f\u3002\u5b83\u4ee5\u56db\u4e2a\u57fa\u672c\u7ec4\u6210\u90e8\u5206\u4e3a\u57fa\u7840\uff1a<\/p>\n<ul>\n<li>Microsoft Azure\uff1a\u5904\u7406 data \u7684\u6536\u96c6\u548c\u521d\u59cb\u5904\u7406\uff1b;<\/li>\n<li>Snowflake\uff1a\u4ee5\u4f18\u5316\u7684\u7ed3\u6784\u6258\u7ba1 Graph:ID\uff1b;<\/li>\n<li>LiveRamp\uff1a\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7b80\u5316\u7684\u754c\u9762\uff0c\u4f7f\u5176\u65e0\u9700\u7acb\u5373\u5171\u4eab\u81ea\u5df1\u7684 data \u5373\u53ef\u8bbf\u95ee Graph:ID \u7684\u6d1e\u5bdf\u529b\uff1b;<\/li>\n<\/ul>\n<p>Dawex\uff1a\u786e\u4fdd\u4e0e\u5408\u4f5c\u4f19\u4f34\u548c\u6743\u5229\u4eba\u4ea4\u6362 data\uff0c\u6709\u6548\u53d6\u4ee3\u65e7\u7684 Excel \u6587\u4ef6\u7535\u5b50\u90ae\u4ef6\u7cfb\u7edf\u3002.<\/p>\n<blockquote><p>\u201c\u5728 GDPR \u5141\u8bb8\u7684\u8303\u56f4\u5185\uff0c\u4e3a\u4e86\u5ba2\u6237\u548c\u5408\u4f5c\u4f19\u4f34\u7b49\u5229\u76ca\u76f8\u5173\u8005\u7684\u5229\u76ca\uff0c\u6211\u4eec\u5c06\u91c7\u53d6\u5f00\u653e\u7684 data \u5171\u4eab\u65b9\u5f0f\u201d\u3002\u5f17\u6717\u7d22\u74e6-\u683c\u624e\u7ef4\u57c3-\u76ae\u57c3\u5c14\uff08Fran\u00e7ois-Xavier Pierrel\uff09\uff0cTF1 \u96c6\u56e2\u9996\u5e2d Data \u548c\u5e7f\u544a\u6280\u672f\u5b98\u3002.<\/p><\/blockquote>\n<p>LiveRamp \u53ca\u5176\u65e0\u5c18\u5ba4\uff1a\u65b9\u4fbf\u7528\u6237 data \u4f7f\u7528\u3001\u53ef\u9760\u6027\u548c\u4fdd\u62a4\u6027\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<p>\u51ed\u501f\u5176\u8eab\u4efd\u89e3\u6790\u6280\u672f\uff0cLiveRamp \u4f7f TF1 \u80fd\u591f\u5c06\u539f\u59cb data \u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u529b\uff0c\u540c\u65f6\u9075\u5b88 GDPR data \u4fdd\u62a4\u89c4\u5219\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7b80\u5316\u7684\u754c\u9762\uff0c\u5e7f\u544a\u5546\u65e0\u9700\u5171\u4eab first-party data \u5373\u53ef\u8bbf\u95ee audience \u6570\u636e\u6bb5\u3002\u65e0\u8bba data \u683c\u5f0f\u5982\u4f55\uff08CSV \u6216 Excel\uff09\uff0cLiveRamp \u90fd\u80fd\u6574\u5408\u8fd9\u4e9b\u4e0d\u540c\u683c\u5f0f\uff0c\u8f7b\u677e\u8fde\u63a5\u3001\u5904\u7406\u548c\u5229\u7528 data\u3002.<\/p>\n<p>\u5176\u89e3\u51b3\u65b9\u6848\u7684\u9644\u52a0\u503c\u662f\u4ec0\u4e48\uff1f\u4e92\u64cd\u4f5c\u6027\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u4e0e\u6240\u6709\u5ba2\u6237\u7684\u65e0\u5c18\u5ba4\u517c\u5bb9\u3002.<\/p>\n<h2>\u5e7f\u544a\u548c\u7528\u6237\u53c2\u4e0e\uff1aGraph:ID \u4f7f\u7528\u6848\u4f8b<\/h2>\n<p>Graph:ID \u662f\u96c6\u56e2 data \u6218\u7565\u7684\u6280\u672f\u57fa\u7840\uff0c\u652f\u6301\u4e24\u4e2a\u5173\u952e\u9886\u57df\uff1a<\/p>\n<p>\u5e7f\u544a\uff1a\u8be5\u89e3\u51b3\u65b9\u6848\u901a\u8fc7\u63d0\u4f9b 360\u00b0 \u7684\u7528\u6237\u89c6\u56fe\uff0c\u5305\u62ec\u66f4\u7cbe\u786e\u7684 audience \u7ec6\u5206\u3001\u4f18\u5316\u7684\u5e7f\u544a\u538b\u529b\u548c\u66f4\u5168\u9762\u7684\u5e7f\u544a\u6d3b\u52a8\u62a5\u544a\uff0c\u6539\u8fdb\u4e86\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u7684\u670d\u52a1\u3002.<\/p>\n<p>TF1+ \u548c TF1 Info \u5e73\u53f0\u7528\u6237\u7684\u53c2\u4e0e\uff1a\u901a\u8fc7\u4e30\u5bcc\u7684\u5ba2\u6237\u6d1e\u5bdf\u529b\u548c\u4e2a\u6027\u5316\u6fc0\u6d3b\u7684\u72ec\u7279\u80fd\u529b\uff0cGraph:ID \u6539\u8fdb\u4e86\u7aef\u5230\u7aef\u7684\u8425\u9500\u6d3b\u52a8\u3002\u7ed3\u679c\u5982\u4f55\uff1f\u7528\u6237\u5728\u5e73\u53f0\u4e0a\u82b1\u8d39\u66f4\u591a\u65f6\u95f4\u3002.<\/p>\n<p>\u201c\u5728\u6d41\u5a92\u4f53\u9886\u57df\uff0c\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u80fd\u5426\u7559\u4f4f\u7528\u6237\u3002\u5728\u5e73\u53f0\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u8d8a\u591a\uff0c\u5e7f\u544a\u5370\u8c61\u5c31\u8d8a\u591a\uff0c\u56e0\u6b64\u6536\u5165\u4e5f\u5c31\u8d8a\u591a\u201d\u3002\u5f17\u6717\u7d22\u74e6-\u683c\u624e\u7ef4\u57c3-\u76ae\u57c3\u5c14\uff08Fran\u00e7ois-Xavier Pierrel\uff09\uff0cTF1 \u96c6\u56e2\u9996\u5e2d Data \u548c\u5e7f\u544a\u6280\u672f\u5b98\u3002.<\/p>\n<h2>2025 \u5e74\u8def\u7ebf\u56fe\uff1a\u90e8\u7f72 Graph:ID \u7528\u4f8b\u7684\u4e09\u4e2a\u4f18\u5148\u4e8b\u9879<\/h2>\n<p>2025 \u5e74\u5bf9 TF1 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