{"id":63321,"date":"2021-09-27T15:12:35","date_gmt":"2021-09-27T14:12:35","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=63321"},"modified":"2025-06-04T17:19:58","modified_gmt":"2025-06-04T16:19:58","slug":"deezer-leverages-performance-max-automated-solution","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/deezer-leverages-performance-max-automated-solution\/","title":{"rendered":"<span class=\"highlight\"> DEEZER<\/span> \u5229\u7528 Performance Max \u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\u63a8\u52a8 + 28% \u7684\u8ba2\u8d2d"},"content":{"rendered":"<p><a title=\"\u70b9\u51fb\u6b64\u5904\" href=\"https:\/\/drive.google.com\/file\/d\/18dVkqn46Pc12nL4ClwoLSB8LdEHZbE8J\/view?usp=sharing\" target=\"_self\" aria-label=\"\u70b9\u51fb\u6b64\u5904\" rel=\"noopener\">\u4e0b\u8f7d PDF<\/a><\/p>\n<p>Deezer \u6bcf\u6708\u4e3a\u5168\u7403 1,600 \u4e07\u6d3b\u8dc3\u7528\u6237\u63d0\u4f9b 7,300 \u4e07\u9996\u97f3\u4e50\u3002\u5728\u5168\u7403 180 \u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\u63d0\u4f9b\u670d\u52a1\u3001,\u00a0<a href=\"https:\/\/www.deezer.com\/fr\/offers\/light?utm_source=adwords&amp;utm_campaign=acq_fr_alloffers-sea-abtest-light-02-2022_web_search_perf_tnb&amp;utm_medium=search&amp;utm_content=brd_premium_tnb_pure-exact&amp;utm_term=deezer&amp;gclid=CjwKCAiAgvKQBhBbEiwAaPQw3D0hAwkiCJrEAxGDfDOJSjUdpKWRHYz59Gvsw55aK5omHZpW-odrUBoC8PIQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Deezer\u00a0<\/a>Deezer \u662f\u5168\u7403\u6700\u5927\u3001\u6700\u591a\u6837\u5316\u7684\u97f3\u4e50\u6d41\u5a92\u4f53\u76ee\u5f55\u4e4b\u4e00\u3002\u4eca\u5e74\uff0cDeezer \u5229\u7528 Performance Max \u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\u63a8\u52a8\u4e86 28% \u7684\u8ba2\u9605\u91cf\u3002.<\/p>\n<h2>\u6311\u6218<\/h2>\n<p>Deezer \u4e0d\u65ad\u5c1d\u8bd5\u65b0\u529f\u80fd\uff0c\u5e76\u5c06\u9884\u7b97\u7075\u6d3b\u5206\u914d\u7ed9\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u5176\u97f3\u4e50\u6d41\u5a92\u4f53\u670d\u52a1\u7684\u7f51\u7edc\u8ba2\u9605\u91cf\u3002Deezer \u662f\u4e00\u5bb6\u5e94\u7528\u7a0b\u5e8f\u4f18\u5148\u5e7f\u544a\u5546\uff0c\u4f46\u5e0c\u671b\u5728\u7edf\u4e00\u7684\u52a8\u6001\u6846\u67b6\u5185\u6269\u5927\u5404\u5a92\u4f53\u6e20\u9053\u7684\u8ba2\u9605\u91cf\u3002.<\/p>\n<h2>\u65b9\u6cd5<\/h2>\n<p>\u901a\u8fc7 Artefact \u4ee3\u7406\uff0cDeezer \u91c7\u7528\u4e09\u6b65\u6d41\u7a0b\u6765\u5229\u7528 Performance Max\uff0c\u5e76\u4f18\u5148\u8003\u8651\u9876\u7ea7\u7f51\u7edc\u8def\u5f84\u5e02\u573a\uff1a<\/p>\n<ul>\n<li>\u7b2c 1 \u6b65\uff1a\u5728\u7f8e\u56fd\u548c\u62c9\u4e01\u7f8e\u6d32\u53ca\u52a0\u52d2\u6bd4\u6d77\u5730\u533a\u8fdb\u884c\u9996\u6b21\u6d4b\u8bd5\uff0c\u6bd4\u8f83 CPA \u548c\u5e94\u7528\u7a0b\u5e8f\u8425\u9500\u6d3b\u52a8<\/li>\n<li>\u7b2c 2 \u6b65\uff1a\u5728\u82f1\u56fd\u548c\u5fb7\u56fd\u8fdb\u884c\u7b2c\u4e8c\u6b21\u6d4b\u8bd5<\/li>\n<li>\u6b65\u9aa4 3\uff1a\u90e8\u7f72\u6240\u6709\u5e02\u573a<\/li>\n<\/ul>\n<h2>\u7ed3\u679c<\/h2>\n<ul>\n<li>+28%\u901a\u8fc7\u8de8\u6e20\u9053\u65b9\u5f0f\u4e0e\u73b0\u6709\u6d3b\u52a8\u4e00\u8d77\u5728\u7f51\u7edc\u8def\u5f84\u4e0a\u83b7\u5f97\u7684\u8ba2\u9605\u91cf<\/li>\n<li>-15% \u4e0e\u5e94\u7528\u7a0b\u5e8f\u8def\u5f84\u76f8\u6bd4\uff0c\u8be5\u6846\u67b6\u7684 CPA \u7ed3\u679c<\/li>\n<\/ul>\n<blockquote><p><em>\u201cPerformance Max \u662f\u4e00\u4e2a\u53ef\u4ee5\u5feb\u901f\u3001\u5927\u89c4\u6a21\u6fc0\u6d3b\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u57fa\u4e8e\u5f3a\u5927\u7684 targeting \u4fe1\u53f7\uff08\u8fc4\u4eca\u4e3a\u6b62\u4e3b\u8981\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u8425\u9500\u6d3b\u52a8\u83b7\u5f97\uff09\u4f18\u5316\u7f51\u7edc\u65c5\u7a0b\uff0c\u4ee5\u83b7\u5f97\u66f4\u5177\u7ade\u4e89\u529b\u7684 CPA \u548c\u6309\u6e20\u9053\u8fdb\u884c\u52a8\u6001\u9884\u7b97\u4f18\u5316\u3002\u201d<\/em><\/p>\n<p>Guylain Meykiechel - \u5168\u7403\u5a92\u4f53\u7b56\u7565\u8d1f\u8d23\u4eba<\/p><\/blockquote>\n<h2>\u4e0b\u4e00\u6b65\u884c\u52a8<\/h2>\n<p>\u901a\u8fc7\u6d4b\u8bd5 Google Alpha \u201c\u6027\u80fd\u6700\u5927\u5316\u6d1e\u5bdf\u201d\uff08\u4ecd\u5728\u8fdb\u884c\u4e2d\uff09\uff0c\u5728\u6d4b\u91cf\u548c targeting \u65b9\u9762\u66f4\u8fdb\u4e00\u6b65<br \/>\n<a title=\"\u70b9\u51fb\u6b64\u5904\" href=\"https:\/\/drive.google.com\/file\/d\/18dVkqn46Pc12nL4ClwoLSB8LdEHZbE8J\/view?usp=sharing\" target=\"_self\" aria-label=\"\u70b9\u51fb\u6b64\u5904\" rel=\"noopener\">\u4e0b\u8f7d PDF<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u901a\u8fc7 Artefact \u4ee3\u7406\uff0cDeezer \u91c7\u7528\u4e09\u6b65\u6d41\u7a0b\u6765\u5229\u7528 Performance Max\uff0c\u5e76\u4f18\u5148\u8003\u8651\u9876\u7ea7\u7f51\u7edc\u8def\u5f84\u5e02\u573a\uff1a<\/p>","protected":false},"featured_media":63325,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[101],"class_list":["post-63321","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/63321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/63325"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=63321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=63321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}