{"id":65583,"date":"2023-12-06T09:41:41","date_gmt":"2023-12-06T09:41:41","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=65583"},"modified":"2024-09-25T15:50:04","modified_gmt":"2024-09-25T14:50:04","slug":"ubisoft-build-powerful-media-campaign-data","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/ubisoft-build-powerful-media-campaign-data\/","title":{"rendered":"<span class=\"highlight\">UBISOFT<\/span> Artefact \u5982\u4f55\u5e2e\u52a9\u80b2\u78a7\u516c\u53f8\u5229\u7528 data \u4e3a\u5176\u4eca\u5e74\u7684\u91cd\u8981\u89c6\u9891\u6e38\u620f\u53d1\u5e03\u4f1a\u6253\u9020\u5f3a\u5927\u7684\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/bcJYVjDTCIE?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>\u89c2\u770b\u6211\u4eec\u5728 2021 \u5e74 10 \u6708 12 \u65e5\u67a2\u7ebd\u8bba\u575b\u671f\u95f4\u4e3e\u529e\u7684\u5927\u5e08\u73ed\n\u6f14\u8bb2\u8005\nNatacha Kocupyr\uff08Artefact \u6570\u5b57\u8425\u9500\u526f\u603b\u88c1\uff09\u548c\nCl\u00e9ment Prevosto\uff08\u80b2\u78a7\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u5a92\u4f53\u4e0e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u603b\u76d1\uff09<\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u80b2\u78a7 x Artefact | \u53ef\u64cd\u4f5c\u7684 data \u548c\u6307\u6807\u662f\u89c4\u5212\u3001\u4f18\u5316\u548c\u8861\u91cf\u5a92\u4f53\u6d3b\u52a8\u7684\u5173\u952e<\/h3><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u80cc\u666f\u4e0e\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u89c6\u9891\u6e38\u620f\u884c\u4e1a\u662f\u7f51\u4e0a\u7ade\u4e89\u6700\u6fc0\u70c8\u7684\u5e02\u573a\u4e4b\u4e00\uff0c\u6709\u8bb8\u591a\u5927\u516c\u53f8\u548c\u5927\u4f5c\u9700\u8981\u5168\u5e74\u5438\u5f15\u73a9\u5bb6\u7684\u6ce8\u610f\u529b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5728\u53d1\u5e03\u671f\u95f4\u3002\u6e38\u620f\u53d1\u884c\u5546\u5145\u5206\u610f\u8bc6\u5230\uff0c\u73b0\u5728\u7684\u6e38\u620f\u4e1a\u52a1\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u5168\u7403\u5316\u3001\u590d\u6742\u5316\u548c\u9971\u548c\u5316\uff0c\u56e0\u6b64\u5728\u6574\u4e2a\u5f00\u53d1\u548c\u53d1\u884c\u8fc7\u7a0b\u4e2d\u91c7\u53d6\u5f3a\u6709\u529b\u7684\u6218\u7565\u6d41\u7a0b\u5c31\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002.<\/p>\n<p>\u80b2\u78a7\u539f\u5b9a\u4e8e 2021 \u5e74\u63a8\u51fa\u5176\u6210\u529f\u7cfb\u5217\u7684\u65b0\u4f5c\u300a\u5b64\u5c9b\u60ca\u9b42 6\u300b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u957f\u8fbe 18 \u4e2a\u6708\u7684\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u56f4\u7ed5\u8fd9\u4e00\u5e74\u4e2d\u7684\u4e0d\u540c\u91cc\u7a0b\u7891\u5c55\u5f00\uff1a2020 \u5e74 6 \u6708\u6e38\u620f\u53d1\u5e03\u30012021 \u5e74 6 \u6708 E3 \u5927\u4f1a\u30012021 \u5e74 6 \u6708\u5f00\u59cb\u9884\u8d2d\u30012021 \u5e74 9 \u6708\u6e38\u620f\u9884\u89c8\u30012021 \u5e74 10 \u6708\u6e38\u620f\u6b63\u5f0f\u53d1\u5e03\u3002.<\/p>\n<p>\u5728\u8fd9\u79cd\u7ade\u4e89\u73af\u5883\u4e0b\uff0cdata \u662f\u4e3a\u6570\u5b57\u6218\u7565\u5e26\u6765\u66f4\u591a\u667a\u80fd\u7684\u5173\u952e\u6240\u5728\uff0c\u4e5f\u662f\u4fc3\u6210\u66f4\u6709\u6548\u3001\u66f4\u660e\u667a\u548c data-driven \u5a92\u4f53\u8d2d\u4e70\u7684\u826f\u6027\u5faa\u73af\u7684\u5173\u952e\u6240\u5728\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><div class=\"quote\">\u201cArtefact\u4e0e\u80b2\u78a7\u5728\u5a92\u4f53\u6218\u7565\u548c\u6d3b\u52a8\u6fc0\u6d3b\u65b9\u9762\u5df2\u7ecf\u5408\u4f5c\u4e86\u4e24\u5e74\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-5 quote-baseline\"><div class=\"quote-baseline\">\n<p>Natacha Kocupyr\uff08Artefact \u6570\u5b57\u8425\u9500\u526f\u603b\u88c1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u8981\u5b9e\u73b0\u80b2\u78a7\u7684\u7ee9\u6548\u76ee\u6807\uff0c\u5fc5\u987b\u91c7\u53d6\u4e09\u4e2a\u6b65\u9aa4\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">targeting - \u7cbe\u786e\u5b9a\u4e49\u8425\u9500\u7ec6\u5206\u5e02\u573a\u548c\u76f8\u5173\u7684 audience<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4fe1\u606f\u4f20\u9012--\u654f\u9510\u5730\u7b56\u5212\u6d3b\u52a8\u548c\u4fe1\u606f<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u8861\u91cf--\u51c6\u786e\u8861\u91cf\u5ba3\u4f20\u6d3b\u52a8\u7684\u6548\u679c<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5bf9\u4e8e\u6e38\u620f\u53d1\u884c\u5546\u6765\u8bf4\uff0c\u8425\u9500\u4e00\u6b3e\u65b0\u6e38\u620f\u7684\u4e3b\u8981\u6311\u6218\u5728\u4e8e\u5b83\u8981\u9762\u5411\u4e0d\u540c\u7c7b\u578b\u7684\u73a9\u5bb6\uff0c\u800c\u4e00\u4e2a\u5171\u540c\u7684\u4fe1\u606f\u4e0d\u53ef\u80fd\u73b0\u5b9e\u5730\u89e3\u51b3\u6240\u6709\u8fd9\u4e9b\u4e0d\u540c\u7684 audience \u95ee\u9898\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><div class=\"quote\">\u201c\u6211\u4eec\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u6839\u636e\u6211\u4eec\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u627e\u5230\u76ee\u6807\u3001\u534f\u8c03\u548c\u4f18\u5316\u6d3b\u52a8\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-9 quote-baseline\"><div class=\"quote-baseline\">\n<p>Natacha Kocupyr\uff08Artefact \u6570\u5b57\u8425\u9500\u526f\u603b\u88c1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-10\"><p>\u5168\u7403\u6709 27 \u4ebf\u6e38\u620f\u73a9\u5bb6\uff0c\u4e0d\u540c\u5e74\u9f84\u6bb5\u548c\u4eba\u53e3\u7ed3\u6784\u7684\u4eba\u5bf9\u6e38\u620f\u7684\u5174\u8da3\u3001\u5fe0\u8bda\u5ea6\u548c\u62e5\u62a4\u7a0b\u5ea6\u5404\u4e0d\u76f8\u540c\u3002\u6ca1\u6709\u4e24\u4e2a\u6e38\u620f\u73a9\u5bb6\u662f\u76f8\u540c\u7684\uff0c\u201c\u4f11\u95f2\u6e38\u620f\u73a9\u5bb6 \u201d\u548c \u201c\u6838\u5fc3\u6e38\u620f\u73a9\u5bb6 \u201d\u7b49\u5bbd\u6cdb\u7684\u6807\u7b7e\u5728\u7ec6\u5206\u5c42\u9762\u4e0a\u5df2\u4e0d\u518d\u6709\u7528\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><div class=\"quote\">\u201c\u73a9\u5bb6\u6863\u6848\u7684\u6f14\u53d8\u521b\u9020\u4e86\u4e30\u5bcc\u7684\u76ee\u6807\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u8bc6\u522b\u51fa\u6700\u5bb9\u6613\u63a5\u53d7\u6211\u4eec\u60f3\u8981\u63d0\u4f9b\u7684\u670d\u52a1\u7684\u73a9\u5bb6\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-12 quote-baseline\"><div class=\"quote-baseline\">\n<p>Cl\u00e9ment Prevosto\uff08\u80b2\u78a7\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u5a92\u4f53\u4e0e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u603b\u76d1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u89e3\u51b3\u65b9\u6848<\/h2><\/div><div class=\"fusion-text fusion-text-13\"><p>\u5229\u7528\u5176\u4e13\u6709\u7684 data marketing \u6a21\u578b\u548c\u80b2\u78a7\u5f3a\u5927\u7684\u76ee\u6807\u77e5\u8bc6\uff0cArtefact \u548c\u80b2\u78a7\u63d0\u51fa\u4e86\u4e0d\u540c\u7684\u76ee\u6807\uff0c\u6bcf\u4e2a\u76ee\u6807\u90fd\u4ee3\u8868\u4e00\u4e2a\u72ec\u7279\u7684\u6e38\u620f\u73a9\u5bb6\u7fa4\u4f53\uff0c\u76f8\u4e92\u6392\u65a5\uff0c\u4ed6\u4eec\u4f1a\u5bf9\u6e38\u620f\u611f\u5174\u8da3\uff0c\u4ece\u800c\u63d0\u9ad8\u4e1a\u7ee9\u3001\u53d1\u73b0\u589e\u957f\u673a\u4f1a\u5e76\u6700\u5927\u9650\u5ea6\u5730\u6316\u6398\u6f5c\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\"><div class=\"quote\">\u201c\u5bf9\u4e8e\u6bcf\u573a\u6bd4\u8d5b\uff0c\u6211\u4eec\u9996\u5148\u8981\u786e\u5b9a\u6211\u4eec\u8981\u91cd\u70b9\u6295\u8d44\u7684\u76ee\u6807\uff0c\u8fd9\u4e9b\u76ee\u6807\u6700\u6709\u53ef\u80fd\u5b9e\u73b0\u8f6c\u5316\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-15 quote-baseline\"><div class=\"quote-baseline\">\n<p>Cl\u00e9ment Prevosto\uff08\u80b2\u78a7\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u5a92\u4f53\u4e0e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u603b\u76d1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-16\"><p>\u4f9d\u9760 data-driven \u65b9\u6cd5\uff0cArtefact \u7684\u4e13\u5bb6\u56e2\u961f\u5c06\u8fd9\u4e9b\u8425\u9500\u7ec6\u5206\u5e02\u573a\u8f6c\u5316\u4e3a\u76f8\u5173\u7684\u5a92\u4f53 audience\u3002\u4e3a\u5b8c\u6210\u8fd9\u4e00\u6b65\u9aa4\uff0cArtefact \u9080\u8bf7\u5a92\u4f53\u7b56\u5212\u4eba\u5458\u548c\u5a92\u4f53\u4e13\u5bb6\u53c2\u4e0e\uff0c\u8ddf\u8e2a\u5e76\u4e86\u89e3\u4e0d\u540c\u56fd\u5bb6\u7684\u6f5c\u5728\u76ee\u6807\u7fa4\u4f53\u3002\u4ed6\u4eec\u5171\u540c\u786e\u5b9a\u4e86\u80fd\u591f\u63a5\u89e6\u5230\u8fd9\u4e9b audience \u7684\u5408\u9002\u5e7f\u544a\u5408\u4f5c\u4f19\u4f34\u548c\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e76\u5145\u5206\u5229\u7528\u5c1a\u672a\u5f00\u53d1\u7684\u6e38\u620f\u73a9\u5bb6\u7fa4\u4f53\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\"><p>\u4e00\u65e6\u786e\u5b9a\u4e86\u5a92\u4f53 audience\uff0c\u56e2\u961f\u5c31\u80fd\u8bc4\u4f30\u6bcf\u4e2a audience \u6240\u4ee3\u8868\u7684\u4eba\u6570\uff0c\u4ee5\u53ca\u8fbe\u5230\u6240\u9700\u7684\u8986\u76d6\u7387\u6240\u9700\u7684\u5370\u8c61\u91cf\u3002\u4eba\u53e3\u7edf\u8ba1 data \u4f7f\u4e13\u5bb6\u4eec\u80fd\u591f\u5c06\u7279\u8bb8\u7ecf\u8425\u7684\u6838\u5fc3\u4eba\u53e3\u7edf\u8ba1\u7ec6\u5206\u4e3a\u73a9\u5bb6\u7fa4\u4f53\u7684\u4e0d\u540c\u5173\u952e\u53d8\u91cf\u3002.<\/p>\n<p>\u8fd9data\uff0c\u8f85\u4ee5\u5404\u79cd\u5a92\u4f53\u5de5\u5177\u548c\u80b2\u78a7\u81ea\u8eab\u751f\u6001\u7cfb\u7edf\u4e2d\u6613\u4e8e\u83b7\u53d6\u7684\u6d88\u8d39\u8005\u53c2\u4e0edata\uff0c\u662f\u901a\u8fc7\u6b63\u786e\u6e20\u9053\u4e3aaudience\u63d0\u4f9b\u670d\u52a1\u7684\u5173\u952e\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-18\"><div class=\"quote\">\u201c\u8fd9\u65e2\u8981\u4f9d\u9760\u80b2\u78a7\u7684\u5ba2\u6237\u77e5\u8bc6\uff0cdata\u4e5f\u8981\u4f9d\u9760\u5e73\u53f0\u63d0\u4f9b\u7684\u5e7f\u544a\u5de5\u5177\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-19 quote-baseline\"><div class=\"quote-baseline\">\n<p>Natacha Kocupyr\uff08Artefact \u6570\u5b57\u8425\u9500\u526f\u603b\u88c1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-20\"><p>\u957f\u8fbe 18 \u4e2a\u6708\u7684\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u5e2e\u52a9\u56e2\u961f\u8fdb\u4e00\u6b65\u4f18\u5316\u3001\u7b80\u5316\u548c\u9884\u6d4b\u4e1a\u52a1\uff0c\u627e\u51fa\u6a21\u5f0f\u5e76\u8c03\u6574\u4e0d\u540c\u5e02\u573a\u548c\u5730\u533a\u7684\u8425\u9500\u8ba1\u5212\uff0c\u4f7f\u6bcf\u4e00\u6b27\u5143\u7684\u82b1\u8d39\u90fd\u80fd\u53d1\u6325\u6700\u5927\u6548\u76ca\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-21\"><div class=\"quote\">\u201c\u597d\u7684\u5408\u4f5c\u4f19\u4f34\u5fc5\u987b\u5177\u5907\u654f\u6377\u7684\u53cd\u5e94\u80fd\u529b\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-22 quote-baseline\"><div class=\"quote-baseline\">\n<p>Cl\u00e9ment Prevosto\uff08\u80b2\u78a7\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u5a92\u4f53\u4e0e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u603b\u76d1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-23\"><p>\u4ece Artefact \u4e13\u5bb6\u90a3\u91cc\u83b7\u5f97\u7684\u89c1\u89e3\u5bf9\u8425\u9500\u6218\u7565\u548c Far Cry \u54c1\u724c\u7684\u53d1\u5c55\u4e0d\u53ef\u6216\u7f3a\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-24\"><div class=\"quote\">\u201c\u8fd9\u4e00\u6570\u5b57\u5a92\u4f53\u6218\u7565\u4ee5\u300a\u5b64\u5c9b\u60ca\u9b42 6\u300b\u4e3a\u4e2d\u5fc3\uff0c\u4f46\u4e5f\u9002\u7528\u4e8e\u6211\u4eec\u7684\u6240\u6709\u6e38\u620f\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-25 quote-baseline\"><div class=\"quote-baseline\">\n<p>Cl\u00e9ment Prevosto\uff08\u80b2\u78a7\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u5a92\u4f53\u4e0e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u603b\u76d1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-26\"><p>\u4e0e\u5bf9\u7167\u7ec4\u76f8\u6bd4\uff0c\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u6240\u9488\u5bf9\u7684 audience \u4ea7\u751f\u4e86 +7% \u7684\u89c6\u9891\u6d4f\u89c8\u91cf\u548c +40% \u7684\u70b9\u51fb\u7387\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-27\"><div class=\"quote\">\u201c\u6211\u4eec\u56f4\u7ed5\u4e1a\u52a1\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08\u5982\u6e38\u620f\u53d1\u5e03\u524d\u7684\u9884\u8d2d\u91cf\uff09\u3001\u5a92\u4f53\u5173\u952e\u7ee9\u6548\u6307\u6807\u4ee5\u53ca\u6d3b\u52a8\u548c audience \u7684\u5f71\u54cd\u5173\u952e\u7ee9\u6548\u6307\u6807\u6765\u8861\u91cf\u4e1a\u7ee9\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-28 quote-baseline\"><div class=\"quote-baseline\">\n<p>Natacha Kocupyr\uff08Artefact \u6570\u5b57\u8425\u9500\u526f\u603b\u88c1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-29\"><p>\u80b2\u78a7\u4f9d\u9760\u4e09\u79cd\u5173\u952e\u7ee9\u6548\u6307\u6807\u6765\u8bc4\u4f30\u5176\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8\u7684\u6548\u679c\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4e1a\u52a1\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08\u9884\u552e\u3001\u6d4b\u8bd5\u7248\u4e0b\u8f7d\uff09<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u8425\u9500\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08\u77e5\u540d\u5ea6\u3001\u6709\u673a\u6d4f\u89c8\u91cf\u3001\u641c\u7d22\u91cf\u3001\u60c5\u7eea\uff09<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5a92\u4f53\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08\u54c1\u724c\u63d0\u5347\u3001\u641c\u7d22\u63d0\u5347\uff09<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-30\"><p>\u5728\u6d3b\u52a8\u671f\u95f4\uff0c\u54c1\u724c\u63d0\u5347\u8c03\u67e5\u662f\u7ba1\u7406\u5a92\u4f53\u6218\u7565\u7684\u4e00\u4e2a\u7279\u522b\u6709\u7528\u7684\u5de5\u5177\u3002\u5728 18 \u4e2a\u6708\u7684\u65f6\u95f4\u91cc\uff0c\u5171\u8fdb\u884c\u4e86 70 \u591a\u6b21\u8c03\u67e5\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-31\"><div class=\"quote\">\u201c\u5728\u63a8\u51fa\u6e38\u620f\u65f6\uff0c\u6211\u4eec\u7edd\u5bf9\u5fc5\u987b\u5feb\u901f\u4f18\u5316\u5e76\u5728\u77ed\u65f6\u95f4\u5185\u5b9e\u73b0\u6027\u80fd\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-32 quote-baseline\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cl%C3%A9ment-prevosto-4424203a?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">Cl\u00e9ment Prevosto<\/a> (\u80b2\u78a7\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u5a92\u4f53\u4e0e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u603b\u76d1\uff09<\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6210\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-33\" style=\"--awb-text-transform:none;\"><p>\u603b\u4e4b\u3001, <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u548c\u80b2\u78a7\u516c\u53f8\u5229\u7528\u5404\u79cd\u5de5\u5177\uff0c\u5b9a\u4e49\u4e86\u6700\u76f8\u5173\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u9009\u62e9\u4e86\u6b63\u786e\u7684 audience \u5e76\u4f30\u7b97\u4e86\u5176\u6570\u91cf\uff0c\u4ece\u800c\u5229\u7528 data \u521b\u5efa\u4e86\u6301\u7eed\u4f18\u5316\u7684\u6210\u529f\u5a92\u4f53\u6d3b\u52a8\uff0c\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u73af\u5883\u4e2d\u63d0\u9ad8\u4e86\u53c2\u4e0e\u5ea6\u3002.<\/p>\n<p>\u6e38\u620f audience \u7684\u591a\u6837\u6027\u8fdc\u8fdc\u8d85\u51fa\u4e86\u5927\u591a\u6570\u5a92\u4f53\u8ba1\u5212\u7684\u5047\u8bbe--\u4e0d\u8003\u8651\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u53ea\u4f1a\u5bfc\u81f4\u8f83\u4f4e\u7684\u89c2\u770b\u7387\u548c\u8f83\u9ad8\u7684\u6bcf\u6b21\u89c2\u770b\u6210\u672c\u3002\u4e0d\u8981\u5bf9\u60a8\u7684 audience \u505a\u4efb\u4f55\u5047\u8bbe\uff0c\u8981\u52aa\u529b\u5168\u9762\u4e86\u89e3\u5e02\u573a\u548c\u5355\u4e2a\u6e38\u620f\uff0c\u4ee5\u4fbf\u6839\u636e\u6e38\u620f\u3001\u89c2\u770b\u3001\u62e5\u6709\u548c\u793e\u4ea4\u884c\u4e3a\u5bf9\u6e38\u620f\u7231\u597d\u8005\u8fdb\u884c\u7ec6\u5206\uff0c\u4ece\u800c\u53cd\u6620\u6e38\u620f\u5e02\u573a\u4e0d\u65ad\u53d8\u5316\u7684\u53c2\u4e0e\u60c5\u51b5\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-34\"><p>\u8425\u9500\u7684\u6839\u672c\uff1atargeting \u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684\u4eba\u4f20\u9012\u6b63\u786e\u7684\u4fe1\u606f\u4f9d\u7136\u5982\u6545\uff0c\u4f46 data \u7b97\u6cd5\u4f7f\u5bf9\u6d88\u8d39\u8005\u7684\u6d1e\u5bdf\u66f4\u52a0\u51c6\u786e\uff0c\u4ece\u800c audience targeting \u66f4\u52a0\u5f3a\u5927\uff0c\u5a92\u4f53\u9884\u7b97\u7684\u5206\u914d\u4e5f\u8d8a\u6765\u8d8a\u6709\u5229\u53ef\u56fe\u3002\u7531\u4e8e data \u7684\u51fa\u73b0\uff0c\u5e02\u573a\u8425\u9500\u7684\u91d1\u4e09\u89d2\u624d\u6709\u4e86\u9c9c\u8273\u7684\u8272\u5f69\uff01<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u89c6\u9891\u6e38\u620f\u884c\u4e1a\u6709\u8bb8\u591a\u5927\u8155\u548c\u5927\u4f5c\u9700\u8981\u5438\u5f15\u73a9\u5bb6\u7684\u6ce8\u610f\u529b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5728\u53d1\u5e03\u671f\u95f4\u3002\u80b2\u78a7\u5373\u5c06\u63a8\u51fa\u65b0\u4f5c\u300a\u5b64\u5c9b\u60ca\u9b42 6\u300b\uff08Far Cry 6\uff09\u3002.<\/p>","protected":false},"featured_media":65585,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[2729],"class_list":["post-65583","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-entertainment"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/65583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65585"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=65583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}