{"id":66032,"date":"2021-11-29T14:53:45","date_gmt":"2021-11-29T14:53:45","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=66032"},"modified":"2024-09-20T17:39:23","modified_gmt":"2024-09-20T16:39:23","slug":"video-ads-help-avene-nurture-awareness-with-51-vtr","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/video-ads-help-avene-nurture-awareness-with-51-vtr\/","title":{"rendered":"AVENE<\/span> \u89c6\u9891\u5e7f\u544a\u5e2e\u52a9\u96c5\u6f3e\u5229\u7528 51% VTR \u63d0\u5347\u77e5\u540d\u5ea6"},"content":{"rendered":"

Artefact \u5efa\u8bae\u5728 Pinterest \u4e0a\u5f00\u5c55\u5ba3\u4f20\u548c\u5174\u8da3\u6d3b\u52a8\uff0c\u4f5c\u4e3a\u6fc0\u6d3b\u6218\u7565\u7684\u8865\u5145\uff0c\u4ee5\u8fbe\u5230 audience \u7684\u589e\u91cf\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Image\"<\/div><\/div>
\"Image\"<\/div><\/div>
\"Image\"<\/div><\/div><\/div><\/div>

Artefact \u7684\u5efa\u8bae<\/h2><\/div>

Artefact \u5efa\u8bae Av\u00e8ne \u5b9e\u65bd\u591a\u6760\u6746\u6fc0\u6d3b\uff08\u89c6\u9891\u3001\u7a0b\u5e8f\u5316\u5c55\u793a\u3001\u793e\u4ea4\u5a92\u4f53\uff09\uff0c\u4ee5\u8986\u76d6\u8425\u9500\u6f0f\u6597\u7684\u6240\u6709\u9636\u6bb5\uff0c\u5e76\u6ee1\u8db3\u54c1\u724c\u5728\u6b64\u6b21\u6d3b\u52a8\u4e2d\u9762\u4e34\u7684\u6311\u6218\u548c\u76ee\u6807\u3002\u4e3a\u4e86\u5b8c\u5584\u8fd9\u4e00\u6218\u7565\uff0cArtefact \u5efa\u8bae Av\u00e8ne \u901a\u8fc7\u77e5\u540d\u5ea6\u548c\u5174\u8da3\u6d3b\u52a8\u6fc0\u6d3b Pinterest\uff0c\u4ee5\u8fbe\u5230\u4e0e\u54c1\u724c\u7b80\u4ecb\u4e00\u81f4\u7684 audience \u589e\u91cf\u3002.<\/p>\n<\/div>

\u96c5\u6f3e\u63d0\u5347\u77e5\u540d\u5ea6\u548c\u5173\u6ce8\u5ea6<\/h2><\/div>

\u96c5\u6f3e\u5e0c\u671b\u63d0\u9ad8\u5bf9\u76f8\u5173\u7f8e\u5bb9\u4ea7\u54c1\u611f\u5174\u8da3\u7684 25-64 \u5c81\u6cd5\u56fd women \u4eba\u58eb\u5bf9\u5176\u654f\u611f\u62a4\u80a4\u7cfb\u5217\u7684\u8ba4\u8bc6\u3002\u4ed6\u4eec\u8fd8\u5e0c\u671b\u4e0e\u5904\u4e8e\u8003\u8651\u9636\u6bb5\u7684\u6d88\u8d39\u8005\u4e92\u52a8\uff0c\u4e3a\u5176\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\u3002.<\/p>\n<\/div>

\u7cbe\u5fc3\u6253\u9020\u7684 targeting \u6548\u679c\u663e\u8457<\/h2><\/div>

Pinterest \u8ba9\u96c5\u6f3e\u63a5\u89e6\u5230\u4e86\u5176\u4ed6\u5e73\u53f0\u4e0a\u6ca1\u6709\u7684\u76ee\u6807 audience \u7684\u5173\u952e\u90e8\u5206\u3002\u96c5\u6f3e\u4e0e\u521b\u610f\u516c\u53f8 Tequila Rapido \u5408\u4f5c\uff0c\u9488\u5bf9 women \u7684\u76f8\u5173\u5174\u8da3\u548c\u641c\u7d22\u6295\u653e\u4e86\u89c6\u9891\u3001\u6807\u51c6\u548c\u65cb\u8f6c\u6728\u9a6c\u5e7f\u544a\uff0c\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0c\u540c\u65f6\u4f7f\u7528 retargeting \u548c actalike audience \u6765\u63a8\u52a8\u6d41\u91cf\u3002\u5a92\u4f53\u4ee3\u7406\u516c\u53f8 Artefact \u4e5f\u5e2e\u52a9\u96c5\u6f3e\u5b9e\u73b0\u4e86\u4e00\u6b21\u975e\u5e38\u6210\u529f\u7684\u8425\u9500\u6d3b\u52a8\u3002\u8be5\u54c1\u724c\u7684 VTR\uff08\u6d4f\u89c8\u7387\uff09\u8fbe\u5230 51%\uff0c\u6bd4\u9884\u671f\u9ad8\u51fa 3.4 \u500d\uff0c\u8f6c\u5316\u7387\u8fbe\u5230 6.3 %* \u3002<\/p>\n<\/div>

\u201cPinterest \u4f7f\u6211\u4eec\u80fd\u591f\u72ec\u4eab audience \u7684\u589e\u91cf\uff0c\u56e0\u4e3a\u6211\u4eec\u5728\u6cd5\u56fd\u7684 Pinterest \u7528\u6237\u4e2d\u6709 49% \u4e0d\u4f7f\u7528\u5176\u4ed6\u793e\u4ea4\u5e73\u53f0\u201d\u3002\u201d<\/div>\n<\/div>
Paul De Croisoeuil\uff0c\u5168\u7403\u8425\u9500\u603b\u76d1\u3001, \u76ae\u57c3\u5c14-\u6cd5\u5e03\u5c14\u96c6\u56e2<\/a><\/div>\n<\/div>

\u89c6\u9891\u5e7f\u544a\u5e2e\u52a9\u96c5\u6f3e\u5229\u7528 51% VTR \u63d0\u5347\u77e5\u540d\u5ea6<\/h2><\/div>
\"Video<\/a><\/span><\/div>

\u89c6\u9891\u5e7f\u544a\u5e2e\u52a9\u96c5\u6f3e\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

Artefact \u5efa\u8bae\u5728\u6fc0\u6d3b\u7b56\u7565\u7684\u57fa\u7840\u4e0a\uff0c\u914d\u5408\u5728 Pinterest \u4e0a\u5f00\u5c55\u4e00\u9879\u63d0\u5347\u8ba4\u77e5\u5ea6\u548c\u6fc0\u53d1\u5174\u8da3\u7684\u6d3b\u52a8\u3002\u96c5\u6f3e\u89c6\u9891\u5e7f\u544a\u53ef\u52a9\u4e00\u81c2\u4e4b\u529b<\/p>","protected":false},"featured_media":66050,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[2832,56],"class_list":["post-66032","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-luxury"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/66032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/66050"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=66032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=66032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}