{"id":66116,"date":"2022-03-30T09:04:48","date_gmt":"2022-03-30T08:04:48","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=66116"},"modified":"2024-09-20T17:39:24","modified_gmt":"2024-09-20T16:39:24","slug":"the-value-of-proprietary-data-red-sfr","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/the-value-of-proprietary-data-red-sfr\/","title":{"rendered":"<span class=\"highlight\"> \u7ea2\u8272 BY SFR <\/span> \u7ea2\u8272\u4e13\u6709 data \u7531 SFR \u63d0\u4f9b\u7684\u4ef7\u503c"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>RED by SFR \u63d0\u4f9b\u7075\u6d3b\u7684\u79fb\u52a8\u5957\u9910\u4ee5\u53ca\u4e92\u8054\u7f51\u63a5\u5165\u670d\u52a1\u3002\u6240\u6709\u670d\u52a1\u5747\u4e3a\u5728\u7ebf\u670d\u52a1\uff08\u8ba2\u9605\u3001\u5ba2\u6237\u670d\u52a1\u3001\u8d26\u6237\u7ba1\u7406\u7b49\uff09\uff0c\u65e0\u9700\u627f\u8bfa\uff0c\u4ef7\u683c\u56fa\u5b9a\u4e14\u5177\u6709\u7ade\u4e89\u529b\u3002.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u76ee\u6807<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u5b9e\u65bd data marketing \u6218\u7565\u3001\u4f18\u5316\u6570\u5b57\u6760\u6746\u7684\u6027\u80fd\u5e76\u4fc3\u8fdb\u51b3\u7b56\uff0cRED by SFR \u90e8\u7f72\u4e86 <a href=\"https:\/\/marketingplatform.google.com\/intl\/fr\/about\/analytics-360\/\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u5206\u6790 360<\/a>. .\u5176\u4e2d\u5305\u62ec<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5960\u5b9a\u575a\u5b9e\u7684\u6280\u672f\u57fa\u7840\u3001,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6d4b\u91cf\u901a\u8fc7\u8f6c\u6362\u96a7\u9053\u7684\u7aef\u5230\u7aef\u7528\u6237\u65c5\u7a0b\u3001,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e86\u89e3\u6bcf\u79cd\u6760\u6746\uff08\u6216\u6e20\u9053\u7ec4\u5408\uff09\u5bf9\u6536\u5165\u7684\u5f71\u54cd\u3001,<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5229\u7528\u5b9e\u65f6 data \u4f18\u5316\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387 <em>(\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u521b\u5efa\u7ba1\u7406\u6d3b\u52a8\u6240\u9700\u7684 reports \u548c\u53ef\u89c6\u5316\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u914d\u5408\u4ed6\u4eec\u7684\u6280\u672f\u548c\u6218\u7565\u9009\u62e9\uff0cRED by SFR \u9009\u62e9\u4e86 <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>, \u8c37\u6b4c\u8425\u9500\u5e73\u53f0\uff08Google Marketing Platform\uff09\u548c\u8c37\u6b4c\u4e91\u5e73\u53f0\uff08Google Cloud Platform\uff09\u7684\u53cc\u91cd GMP \u548c GCP \u8ba4\u8bc1\u5408\u4f5c\u4f19\u4f34\u3002.<\/p>\n<p>\u7531\u4e8e\u90e8\u7f72\u548c\u914d\u7f6e\u4e86 Google Analytics 360\u3001\u5b9e\u65bd\u4e86 data-driven \u5f52\u56e0\u6a21\u578b\u5e76\u5728 Google Data Studio \u4e2d\u5f00\u53d1\u4e86\u52a8\u6001\u4eea\u8868\u76d8\uff0c\u4ec5\u7528 5 \u4e2a\u6708\u5c31\u5b9e\u73b0\u4e86\u76ee\u6807\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u9879\u76ee<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>1.\u6807\u8bb0\uff1a<\/strong> \u5bf9 SFR \u8d44\u4ea7\u7684\u6240\u6709 RED \u6807\u8bb0\u4ee5\u53ca\u6240\u6709\u6d3b\u52a8\u7684\u8ddf\u8e2a\u8fdb\u884c\u4e86\u5ba1\u67e5\uff0c\u4ee5\u4fbf\u6536\u96c6 data \u66f4\u597d\u5730\u6ee1\u8db3\u6027\u80fd\u6d4b\u91cf\u3001\u5ba2\u6237\u77e5\u8bc6\u548c\u5a92\u4f53\u6fc0\u6d3b\u7684\u9700\u8981\u3002.<\/p>\n<p>\u6ce8\uff1a\u65b0\u7684 Google Analytics\uff08\u5373 GA4\uff09\u7684\u914d\u7f6e\u5df2\u5728\u6807\u8bb0\u8ba1\u5212\u4e2d\u8fdb\u884c\u4e86\u9884\u8ba1\uff0c\u4ee5\u4fbf\u4e3a\u90e8\u7f72\u505a\u597d\u51c6\u5907\uff0c\u5e76\uff08\u7279\u522b\u662f\uff09\u5728\u6027\u80fd\u613f\u666f\u4e2d\u6574\u5408\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7edc\u7684\u534f\u8c03\u3002<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>2.Data \u53ef\u89c6\u5316<\/strong>Data\uff1a\u4e3a\u4e86\u66f4\u597d\u5730\u505a\u51fa\u51b3\u7b56\uff0cData Studio \u4e2d\u5b89\u88c5\u4e86\u4e00\u5957\u52a8\u6001\u4eea\u8868\u76d8\u3002\u8fd9\u4e9b\u4eea\u8868\u76d8\u6574\u5408\u4e86\u8f6c\u6362\u901a\u9053\u7684\u6240\u6709\u6d4b\u91cf\u5143\u7d20\uff0c\u8de8\u8d8a\u6240\u6709\u6e20\u9053\u5e76\u6839\u636e\u65b0\u7684\u5f52\u56e0\u6a21\u578b\u8fdb\u884c\u6d4b\u91cf\u3002\u5b83\u4eec\u901a\u8fc7 BigQuery \u534f\u8c03\u4ee5\u5e7f\u544a\u4e3a\u4e2d\u5fc3\u548c\u4ee5\u7f51\u7ad9\u4e3a\u4e2d\u5fc3\u7684 data\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>3.\u57f9\u8bad<\/strong>:RED by SFR \u56e2\u961f\u63a5\u53d7\u4e86\u57f9\u8bad\uff0c\u4ee5\u786e\u4fdd\u4ed6\u4eec\u5728\u4f7f\u7528\u548c\u7ef4\u62a4 Data Studio\u3001Facebook Attribution\u3001Google Analytics\u3001Google Tag Manager \u548c BigQuery \u7b49\u65b0\u5de5\u5177\u65f6\u80fd\u591f\u81ea\u4e3b\u64cd\u4f5c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u5171\u540c\u5efa\u8bbe<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4e3a\u4e86\u786e\u5b9a\u9700\u6c42\uff0c\u9879\u76ee\u56e2\u961f\u7531 data \u548c Artefact \u7684\u5a92\u4f53\u4e13\u5bb6\u4ee5\u53ca RED by SFR \u65b9\u9762\u7684 IT\u3001\u91c7\u96c6\u3001\u5206\u6790\u548c\u5a92\u4f53\u56e2\u961f\u7684\u4ee3\u8868\u7ec4\u6210\u3002\u6807\u7b7e\u8ba1\u5212\u5c24\u5176\u662f\u53cc\u65b9\u5bc6\u5207\u5408\u4f5c\u7684\u6210\u679c\u3002.<\/p>\n<p>\u6b64\u5916\uff0c\u4e0a\u8ff0\u4e09\u4e2a\u9879\u76ee\u662f\u540c\u65f6\u542f\u52a8\u7684\u3002\u56e0\u6b64\uff0cSFR \u7684 RED \u9879\u76ee\u672c\u53ef\u4ee5\u5728\u5de5\u5177\u6295\u5165\u751f\u4ea7\u540e\u7acb\u5373\u6574\u5408 data \u548c\u57f9\u8bad\u56e2\u961f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"quote\">\u201c\u90e8\u7f72 Google Analytics 360 \u5b8c\u7f8e\u5730\u6ee1\u8db3\u4e86 RED by SFR \u7684\u8981\u6c42\uff1a\u4e3a\u667a\u80fd\u3001\u5b9e\u65f6\u548c\u5168\u6f0f\u6597\u5f0f\u7684\u5a92\u4f53\u8868\u73b0\u63d0\u4f9b\u4e86\u53ef\u9760\u7684\u6280\u672f\u57fa\u7840\u3002\u8c37\u6b4c Analytics 360 \u80fd\u591f\u91cd\u5efa\u5ba2\u6237\u65c5\u7a0b\u3001\u6bd4\u8f83\u5f52\u56e0\u6a21\u578b\u5e76\u5b8c\u5584\u5e7f\u544a\u6d3b\u52a8\u7684 targeting \u529f\u80fd\uff0c\u8fd9\u5bf9\u516c\u53f8\u7684 ROAS \u4ea7\u751f\u4e86\u79ef\u6781\u5f71\u54cd\u3002SFR \u56e2\u961f\u7684 RED \u5df2\u7ecf\u83b7\u5f97\u4e86\u5177\u4f53\u7684\u6536\u76ca\uff1a\u52a8\u6001 reports \u8282\u7701\u4e86\u65f6\u95f4\uff0c\u4f18\u5316\u548c\u52a0\u901f\u4e86\u51b3\u7b56\u5236\u5b9a\uff0c\u57f9\u8bad\u63d0\u9ad8\u4e86\u81ea\u4e3b\u6027\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"quote-baseline\">Matthieu Myszak\uff0cArtefact \u54a8\u8be2\u526f\u603b\u88c1<\/div>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u7ed3\u679c\u4f18\u5316 ROAS \u548c\u81ea\u4e3b\u56e2\u961f<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>-\u51cf\u5c11\u8d2d\u7f6e\u8d39\u7528 36%\uff01<\/strong><\/p>\n<p>\u5728\u8fd0\u8425\u65b9\u9762\uff0c\u65b0\u7684\u6280\u672f\u57fa\u7840\u4fc3\u8fdb\u4e86\u65b0\u7528\u4f8b\u7684\u90e8\u7f72\u548c\u65e5\u5e38\u51b3\u7b56\u5236\u5b9a\u3002GA360 \u63d0\u4f9b\u7684\u529f\u80fd\u5bf9\u5a92\u4f53\u6027\u80fd\u4f18\u5316\u4ea7\u751f\u4e86\u79ef\u6781\u5f71\u54cd\u3002\u7279\u522b\u662f\u5728 \u201c\u73b0\u91d1\u8fd4\u8fd8\u548c\u4f18\u60e0\u5238 \u201d\u6760\u6746\u3001SEA\uff08\u5728\u9500\u552e\u989d\u6ca1\u6709\u4e0b\u964d\u7684\u60c5\u51b5\u4e0b\uff0c\u6bcf\u5929\u7684\u652f\u51fa\u663e\u8457\u4e0b\u964d\uff09\u548c\u793e\u4ea4\u4ed8\u8d39\u65b9\u9762\u53d6\u5f97\u4e86\u826f\u597d\u7684\u6548\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><strong>\u6bcf\u5468 8 \u5c0f\u65f6\uff01<\/strong><\/p>\n<p>SFR \u56e2\u961f\u589e\u5f3a RED \u80fd\u529b\u7684\u76ee\u6807\u5df2\u7ecf\u5b9e\u73b0\u3002\u4ed6\u4eec\u5bf9\u5de5\u5177\uff08GA360\u3001Google Tag Manager (GTM) \u548c Facebook Attribution\uff09\u7684\u638c\u63e1\u4f7f\u5a92\u4f53\u6d3b\u52a8\u5b8c\u5168\u5185\u90e8\u5316\u3002\u81ea\u52a8\u62a5\u544a\u5927\u5927\u51cf\u5c11\u4e86\u8f93\u5165 data \u7684\u65f6\u95f4\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"quote\">\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u4e0e Artefact \u5408\u4f5c\uff0c\u4e0d\u4ec5\u56e0\u4e3a\u4ed6\u4eec\u7684\u6280\u672f\u4e13\u957f\uff0c\u8fd8\u56e0\u4e3a\u4ed6\u4eec\u5728\u5b9a\u4e49\u65b0\u7528\u4f8b\u65b9\u9762\u63d0\u4f9b\u7684\u6218\u7565\u652f\u6301\u3002\u7531\u6211\u4eec\u4e24\u5bb6\u516c\u53f8\u7684\u4e13\u5bb6\u7ec4\u6210\u7684\u591a\u5b66\u79d1\u56e2\u961f\u53ef\u4ee5\u5feb\u901f\u90e8\u7f72\u6240\u9009\u7684\u6280\u672f\u57fa\u7840\uff0c\u5e76\u5728\u51e0\u4e2a\u6708\u5185\u53d6\u5f97\u4ee4\u4eba\u4fe1\u670d\u7684\u6210\u679c\u3002\u901a\u8fc7\u5728\u90e8\u7f72\u65b0\u89e3\u51b3\u65b9\u6848\u65f6\u5bf9\u6211\u4eec\u7684\u56e2\u961f\u8fdb\u884c\u57f9\u8bad\uff0c\u6211\u4eec\u80fd\u591f\u5728\u65b0\u89e3\u51b3\u65b9\u6848\u6295\u5165\u751f\u4ea7\u540e\u7acb\u5373\u6295\u5165\u4f7f\u7528\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"quote-baseline\">Alexandre Millet\uff0cRED by SFR \u591a\u6746\u5f0f\u6d41\u91cf\u91c7\u96c6\u548c Data \u5206\u6790\u7ecf\u7406<\/div>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4ece\u4eca\u5e74\u8d77\uff0cRED by SFR \u5c06\u80fd\u591f\u6839\u636e\u6bcf\u4e2a\u5ba2\u6237\/\u6f5c\u5728\u5ba2\u6237\u7684\u60c5\u51b5\uff0c\u6574\u5408\u5176\u52a8\u6001\u548c\u4f18\u5316\u7684\u8425\u9500\u6d3b\u52a8\u6218\u7565\u3002.<\/p>\n<p>\u524d\u666f\u5982\u4f55\uff1f\u57fa\u4e8e\u66f4\u591a data \u4fe1\u606f\u6e90\u7684\u4f7f\u7528\u6848\u4f8b\uff0c\u53ef\u5b9e\u73b0\u66f4\u7cbe\u7ec6\u7684\u4e2a\u6027\u5316\u8425\u9500\uff0c\u4ece\u800c\u63d0\u9ad8 ROAS\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>RED by SFR \u53ef\u52a0\u901f\u4e13\u6709\u7684 data \u6218\u7565\uff0c\u4ece\u800c\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\uff0c\u63d0\u9ad8\u51b3\u7b56\u7684\u7075\u6d3b\u6027\u3002.<\/p>","protected":false},"featured_media":66091,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[3002],"class_list":["post-66116","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-telecommunications"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/66116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/66091"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=66116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=66116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}