{"id":66384,"date":"2024-02-27T14:24:40","date_gmt":"2024-02-27T14:24:40","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=66384"},"modified":"2024-09-24T11:29:12","modified_gmt":"2024-09-24T10:29:12","slug":"unilever-how-does-artefact-support-unilever-on-retail-media-use-cases-to-increase-its-sales","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/unilever-how-does-artefact-support-unilever-on-retail-media-use-cases-to-increase-its-sales\/","title":{"rendered":"<span class=\"highlight\">UNILEVER<\/span> Artefact \u5982\u4f55\u652f\u6301 UNILEVER \u5728\u96f6\u552e\u5a92\u4f53\u4f7f\u7528\u6848\u4f8b\u4e2d\u63d0\u9ad8\u9500\u552e\u989d\uff1f"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/Fm2wtFw7d9s?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-transform:none;\"><p>\u8054\u5408\u5229\u534e x Artefact \u5168\u4f53\u4f1a\u8bae - HubDay \u96f6\u552e\u7684\u672a\u6765\nArtefact \u5982\u4f55\u5728\u96f6\u552e\u5a92\u4f53\u4f7f\u7528\u6848\u4f8b\u4e2d\u652f\u6301\u8054\u5408\u5229\u534e\u63d0\u9ad8\u9500\u552e\u989d\uff1f<\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u501f\u52a9\u96f6\u552e\u5a92\u4f53\uff0c\u8054\u5408\u5229\u534e\u53d1\u73b0\u4e86\u65b0\u7684\u589e\u957f\u673a\u4f1a\uff0c\u5e76\u63d0\u9ad8\u4e86\u5176\u91cd\u70b9\u4ea7\u54c1\u7c7b\u522b\u7684\u9500\u552e\u989d<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5168\u7403 <a href=\"https:\/\/www.unilever.fr\/\" target=\"_blank\" rel=\"noopener\">\u8054\u5408\u5229\u534e<\/a> \u8054\u5408\u5229\u534e\u96c6\u56e2\u62e5\u6709 400 \u4e2a\u54c1\u724c\uff0c\u6df1\u5165 50 \u4ebf\u6d88\u8d39\u8005\u7684\u65e5\u5e38\u751f\u6d3b\u3002\u8054\u5408\u5229\u534e\u5728\u6cd5\u56fd\u5df2\u6709 125 \u5e74\u7684\u5386\u53f2\uff0c\u662f\u6cd5\u56fd\u6700\u5927\u7684\u98df\u54c1\u548c\u996e\u6599\u751f\u4ea7\u5546\u3002 <i>\u9886\u5bfc\u8005<\/i> \u51b0\u6dc7\u6dcb\u3001\u8c03\u5473\u54c1\u548c\u9664\u81ed\u5242\u7b49\u591a\u4e2a\u5e02\u573a\u7c7b\u522b\u3002.<\/p>\n<p>\u6d88\u8d39\u5305\u88c5\u54c1\uff08CPG\uff09\u884c\u4e1a\u5177\u6709\u4e2d\u4ecb\u6027\u7684\u7279\u70b9\u3002\u7531\u4e8e\u5176\u4ea7\u54c1\u7684\u5206\u9500\u7531\u4e0d\u540c\u7684\u96f6\u552e\u5546\u8fdb\u884c\uff0cCPG \u54c1\u724c\u4e0e\u5176\u5ba2\u6237\u4e4b\u95f4\u51e0\u4e4e\u6ca1\u6709\u76f4\u63a5\u5173\u7cfb\u3002\u7136\u800c\uff0c\u5bf9\u6d88\u8d39\u8005\u7684\u4e86\u89e3\u662f\u4f18\u5316\u5a92\u4f53\u548c\u4fc3\u9500\u6218\u7565\u3001\u533a\u57df\u5185\u4ea7\u54c1\u79cd\u7c7b\u6216\u786e\u5b9a\u65b0\u589e\u957f\u6760\u6746\u7684\u5173\u952e\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6b63\u662f\u4ece\u8fd9\u4e00\u6311\u6218\u51fa\u53d1\uff0c\u6240\u8c13\u7684 <i>\u96f6\u552e\u5a92\u4f53\u63d0\u4f9b<\/i> \u5373\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u5e94\u8fd0\u800c\u751f\u3002\u96f6\u552e\u5546\u7684 data \u53ef\u4f9b\u54c1\u724c\u4f7f\u7528\uff0c\u4ee5\u4e30\u5bcc\u5176\u81ea\u8eab\u7684 data \u8d44\u4ea7\uff0c\u5b9e\u73b0\u53cc\u8d62\u3002\u8fd9\u4e00\u6d3b\u52a8\u4e8e 2012\/14 \u5e74\u7531\u4ee5\u4e0b\u65b9\u9762\u53d1\u8d77 <i>\u7eaf\u73a9\u5bb6<\/i> \u4e9a\u9a6c\u900a\u548c\u963f\u91cc\u5df4\u5df4\uff0c\u4ee5\u53ca\u5361\u897f\u8bfa\u3001\u6c83\u5c14\u739b\u548c\u5bb6\u4e50\u798f\u7b49\u4f20\u7edf\u4f01\u4e1a\u4e5f\u9010\u6e10\u8ddf\u8fdb\u3002.<\/p>\n<p>\u81ea 2019 \u5e74\u4ee5\u6765\uff0c\u5728 Artefact \u548c\u5404\u79cd data \u95ee\u9898\u7684\u914d\u5408\u4e0b\uff0c\u8054\u5408\u5229\u534e\u96c6\u56e2\u6293\u4f4f\u4e86\u8fd9\u4e00\u673a\u9047\uff0c\u786e\u5b9a\u4e86\u65b0\u7684\u589e\u957f\u6760\u6746\uff0c\u4e0e\u4e00\u5bb6\u9886\u5148\u7684\u96f6\u552e\u5546\u5236\u5b9a\u4e86\u5171\u540c\u7684\u6d88\u8d39\u8005\u548c\u4ea7\u54c1\u65b9\u9488\uff0c\u5e76\u63d0\u9ad8\u4e86\u67d0\u4e9b\u91cd\u70b9\u4ea7\u54c1\u7c7b\u522b\u7684\u9500\u552e\u989d\u3002\u5c24\u5176\u662f Magnum \u54c1\u724c\u7684\u8ff7\u4f60\u51b0\u6dc7\u6dcb\u68d2\u7cfb\u5217\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u96f6\u552e\u5a92\u4f53\u4e0e\u8d38\u6613\u8425\u9500\u5408\u4f5c\u5171\u8d62<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5168\u7403\u6d88\u8d39\u54c1\u884c\u4e1a\u7684\u5e7f\u544a\u652f\u51fa\uff08\u5a92\u4f53\u548c\u4f20\u7edf\u8425\u9500\uff09\u63a5\u8fd1 6800 \u4ebf\u7f8e\u5143\uff0c\u6cd5\u56fd\u4e3a 160 \u4ebf\u7f8e\u5143\u3002\u7528\u4e8e\u8d38\u6613\u8425\u9500\u7684\u6295\u8d44\u4e5f\u540c\u6837\u5de8\u5927\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728\u8fc7\u53bb\u7684\u4e8c\u5341\u5e74\u91cc\uff0c\u5e7f\u544a\u6760\u6746\u5df2\u9ad8\u5ea6\u6570\u5b57\u5316\uff0c\u4f46\u8d38\u6613\u8425\u9500\u4ecd\u5f88\u4e0d\u53d1\u8fbe\u3002\u7136\u800c\uff0c\u5728\u7535\u5b50\u5546\u52a1\u7684\u63a8\u52a8\u4e0b\uff0c\u8d38\u6613\u8425\u9500\u5360\u4e86\u4e2d\u592e\u653f\u5e9c\u5e7f\u544a\u5546\u9884\u7b97\u7684\u4e00\u534a\uff08\u5168\u7403 6000 \u4ebf\u7f8e\u5143\uff0c\u6cd5\u56fd 160 \u4ebf\u7f8e\u5143\uff09\u3002\u5bf9\u8fd9\u4e9b\u54c1\u724c\u800c\u8a00\uff0c\u8d38\u6613\u8425\u9500\u5177\u6709\u6218\u7565\u610f\u4e49\uff0c\u56e0\u4e3a\u5b83\u5305\u62ec\u4e0e\u5927\u578b\u96f6\u552e\u5546\u5408\u4f5c\u5f00\u5c55\u884c\u52a8\uff0c\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u671f\u671b\uff1a\u62db\u80a1\u8bf4\u660e\u4e66\u3001\u5546\u54c1\u9648\u5217\u3001\u9500\u552e\u70b9\u52a8\u753b\uff0c\u4ee5\u53ca\u9500\u552e\u9884\u6d4b\u548c\u4fc3\u9500\u6d3b\u52a8\u3002 <i>\u4f9b\u5e94\u94fe <\/i>\u4f18\u5316\u3002\u56e0\u6b64\uff0c\u8d38\u6613\u8425\u9500\u7684\u6570\u5b57\u5316\u4e3a\u5e7f\u544a\u5546\u548c\u54c1\u724c\u5e26\u6765\u4e86\u771f\u6b63\u7684\u53d1\u5c55\u673a\u9047\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u96f6\u552e\u5a92\u4f53\u5c31\u662f\u57fa\u4e8e\u8fd9\u79cd\u5408\u4f5c\u7406\u5ff5\u6765\u63a8\u5e7f\u54c1\u724c\u4ea7\u54c1\u7684\u3002\u5171\u4eab\u7b2c\u4e8c\u65b9 data \u6709\u5229\u4e8e\u4e86\u89e3\u5ba2\u6237\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u8fdb\u884c\u7ec6\u5206\uff0c\u4ece\u800c\u66f4\u597d\u5730\u8fdb\u884c\u5e7f\u544a\u6216\u4fc3\u9500 targeting\u3002\u8fd9\u79cd targeting \u65e2\u53ef\u4ee5\u5728\u4e13\u6709\u54c1\u724c\u73af\u5883\u4e2d\u6fc0\u6d3b\uff0c\u4e5f\u53ef\u4ee5\u5728\u5916\u90e8 audience \u6269\u5c55\u73af\u5883\u4e2d\u6fc0\u6d3b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><div class=\"quote\">\u201c\u96f6\u552e\u5a92\u4f53\u662f\u54c1\u724c\u548c\u96f6\u552e\u5546\u7684\u53cc\u8d62\u6218\u7565\u3002\u96f6\u552e\u5546\u7684 data \u4f7f\u6211\u4eec\u80fd\u591f\u4e30\u5bcc\u8d2d\u7269\u8005\u7684\u77e5\u8bc6\uff0c\u5e76\u5728\u6574\u4e2a\u8f6c\u578b\u901a\u9053\u4e2d\u51c6\u786e\u8861\u91cf\u6211\u4eec\u5728\u6240\u6709\u6e20\u9053\u4e0a\u7684\u6d3b\u52a8\u3002\u5c31\u96f6\u552e\u5546\u800c\u8a00\uff0c\u4ed6\u4eec\u627e\u5230\u4e86\u65b0\u7684\u6536\u5165\u6765\u6e90\uff0c\u5e76\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002\u6b64\u5916\uff0c\u8fd9\u4e5f\u662f\u4e00\u79cd\u66f4\u597d\u5730\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\uff0c\u5e76\u66f4\u597d\u5730\u9884\u6d4b\u5e93\u5b58\u77ed\u7f3a\u60c5\u51b5\u2019\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-8 quote-baseline\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">\n<p>\u8054\u5408\u5229\u534e\u7ee9\u6548\u8425\u9500\u4e3b\u7ba1 Sarah Baqa<\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u96f6\u552e\u5a92\u4f53\u4e3a\u8054\u5408\u5229\u534e\u7684\u5a92\u4f53\u3001\u4fc3\u9500\u548c\u4f9b\u5e94\u94fe\u6218\u7565\u6ce8\u5165\u6d3b\u529b<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u8054\u5408\u5229\u534e\u4e0e Artefact \u5171\u540c\u786e\u5b9a\u4e86 6 \u4e2a\u6218\u7565\u8f74\u5fc3\uff0c\u4ee5\u5145\u5206\u6316\u6398\u4ee5\u4e0b\u65b9\u9762\u7684\u6f5c\u529b\u00a0 <i>\u96f6\u552e\u5a92\u4f53<\/i>:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5a92\u4f53\u6fc0\u6d3b\uff1b;<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6d4b\u91cf <i>\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff1b;<\/i><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4f18\u60e0\u5238\u5b9a\u5236\uff1b;<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4f18\u5316\u5546\u5e97\u5206\u7c7b\uff1b;<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u77ed\u671f\u9500\u552e\u9884\u6d4b\uff1b;<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4f9b\u5e94\u8d27\u67b6\u3002.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u81ea\u4e2d\u592e\u653f\u5e9c\u5c0f\u7ec4\u53d1\u8d77\u8fd9\u4e9b\u6d3b\u52a8\u4ee5\u6765 <i>\u96f6\u552e<\/i> \u8054\u5408\u5229\u534e\u4e0e Artefact \u5efa\u7acb\u4e86\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5e76\u901a\u8fc7\u5177\u4f53\u7684\u4f7f\u7528\u6848\u4f8b\u5bf9\u8fd9\u4e9b\u8f74\u5fc3\u8fdb\u884c\u4e86\u7814\u7a76\u3002\u4e3a\u6b64\uff0c\u8054\u5408\u5229\u534e\u53d7\u76ca\u4e8e Artefact \u7684 <i>\u7aef\u5bf9\u7aef <\/i>\u652f\u6301\u3002\u8fd9\u6d89\u53ca\u5230 data \u6218\u7565\u3001\u8bd5\u70b9\u9879\u76ee\u7684\u542f\u52a8\u3001data \u65b0\u4ea7\u54c1\u7684\u5efa\u8bbe\uff0c\u8fd8\u6d89\u53ca\u5230\u4eba\u529b\u8d44\u6e90\u7684\u63d0\u4f9b (<i>data \u5206\u6790\u5458\u3001data \u79d1\u5b66\u5bb6<\/i> \u548c <i>data \u5de5\u7a0b\u5e08<\/i>)\uff0c\u4ee5\u53ca\u8054\u5408\u5229\u534e\u5458\u5de5\u7684\u57f9\u8bad\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u8fed\u4ee3\u65b9\u6cd5<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u96f6\u552e\u5a92\u4f53\u9879\u76ee\u662f\u901a\u8fc7 4 \u4e2a\u6b65\u9aa4\u7684\u8fed\u4ee3\u65b9\u6cd5\u8bbe\u60f3\u51fa\u6765\u7684\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6839\u636e\u4e0e\u8054\u5408\u5229\u534e\u5df2\u6709\u7684\u5173\u7cfb\u53ca\u5176\u6280\u672f\u57fa\u7840\u8bbe\u65bd\uff0c\u786e\u5b9a\u5e76\u9009\u62e9\u5408\u9002\u7684\u5206\u9500\u5408\u4f5c\u4f19\u4f34\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5960\u5b9a\u4f19\u4f34\u5173\u7cfb\u7684\u57fa\u7840\uff0c\u5373\u53ef\u4ee5\u5b9e\u65bd\u7684\u4f7f\u7528\u6848\u4f8b\u4ee5\u53ca\u5fc5\u8981\u7684\u6cd5\u5f8b\u548c\u6280\u672f\u8981\u6c42\u3002\u6b64\u5916\uff0c\u8fd8\u5236\u5b9a\u4e86\u5de5\u4f5c\u65b9\u5f0f\uff0c\u4ee5\u4fc3\u8fdb\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\uff08\u4ee3\u7406\u673a\u6784\u3001\u8054\u5408\u5229\u534e\u5185\u90e8\u548c\u5916\u90e8\u56e2\u961f\u4ee5\u53ca\u54c1\u724c\uff09\u4e4b\u95f4\u7684\u5408\u4f5c\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5bf9\u6bcf\u4e2a\u4f7f\u7528\u6848\u4f8b\u8fdb\u884c\u8bd5\u70b9\u3002\u5728\u6269\u5927\u89c4\u6a21\u4e4b\u524d\uff0c\u53ef\u4ee5\u5728\u8054\u5408\u5229\u534e\u7684\u4e3b\u8981\u54c1\u724c\uff08Magnum \u548c Sun\uff09\u4e0a\u5bf9\u8bbe\u5907\u8fdb\u884c\u6d4b\u8bd5\u548c\u4f18\u5316\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5728\u66f4\u591a\u54c1\u724c\u3001\u4f7f\u7528\u6848\u4f8b\u3001\u5e02\u573a\u548c\u5408\u4f5c\u4f19\u4f34\u54c1\u724c\u4e0a\u90e8\u7f72\u8bbe\u5907\u3002.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-12\" style=\"--awb-text-transform:none;\"><p>\u56e0\u6b64\uff0cdata \u4f19\u4f34\u5173\u7cfb\u7684\u613f\u666f\u5efa\u7acb\u5728\u826f\u6027\u5faa\u73af\u7684\u57fa\u7840\u4e0a\uff1a\u901a\u8fc7\u5bf9\u6240\u5f00\u5c55\u7684\u884c\u52a8\u8fdb\u884c\u8861\u91cf\uff0c\u53ef\u4ee5\u6536\u96c6\u5230 <i>\u6d1e\u5bdf\u529b<\/i> \u53cd\u8fc7\u6765\u53c8\u4e3a\u4e0b\u4e00\u6b21\u6fc0\u6d3b\u63d0\u4f9b\u4fe1\u606f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-text-transform:none;\"><div class=\"quote\">\u6211\u4eec\u7684 data \u6218\u7565\u96c4\u5fc3\u52c3\u52c3\uff0c\u56e0\u6b64\u6211\u4eec\u5e0c\u671b\u6709\u4e00\u4e2a\u4e13\u5bb6\u56e2\u961f\u4e0e\u4e4b\u5408\u4f5c\u3002\u6211\u4eec\u9009\u62e9\u4e86 Artefact\uff0c\u4ed6\u4eec\u5df2\u7ecf\u62e5\u6709\u7c7b\u4f3c\u4ea7\u54c1\u7684\u7ecf\u9a8c\uff0c\u5e76\u4e14\u5728 data \u548c\u96f6\u552e\u5a92\u4f53\u89e3\u51b3\u65b9\u6848\u65b9\u9762\u62e5\u6709\u975e\u5e38\u5148\u8fdb\u7684\u6280\u672f\u3002\u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u62e5\u6709\u6280\u672f\u80fd\u529b\u548c\u8d44\u6e90\uff0c\u53ef\u4ee5\u5c06\u4f7f\u7528\u6848\u4f8b\u63a8\u5e7f\u5230\u66f4\u5927\u8303\u56f4\u3002\u8fd9\u662f\u6211\u4eec\u5efa\u7acb\u957f\u671f\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u5173\u952e\u6240\u5728\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">\u8054\u5408\u5229\u534e\u7ee9\u6548\u8425\u9500\u4e3b\u7ba1 Sarah Baqa<\/div>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u9488\u5bf9\u9a6c\u683c\u5357\u8ff7\u4f60\u9152\u5427\u5e02\u573a\u7684\u4f7f\u7528\u6848\u4f8b<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-transform:none;\"><p>\u4f8b\u5982, <i>\u96f6\u552e\u5546 data<\/i> \u5728\u5a92\u4f53\u4e0a\u88ab\u6fc0\u6d3b\uff0c\u4ee5\u8fce\u63a5\u9a6c\u683c\u5357\u54c1\u724c\u7684\u6311\u6218\uff1a\u786e\u8ba4\u5176 <i>\u9886\u5bfc\u80fd\u529b<\/i> \u590f\u5b63\u662f\u8be5\u4ea7\u54c1\u7cfb\u5217\u7684\u5173\u952e\u65f6\u523b\uff0c\u540c\u65f6\u4e5f\u662f\u5728\u7cd6\u679c\uff08\u8ff7\u4f60\u68d2\uff09\u9886\u57df\u83b7\u5f97\u65b0\u5ba2\u6237\u7684\u5173\u952e\u65f6\u523b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-text-transform:none;\"><p>\u4e3a\u6b64\uff0c\u7b2c\u4e00\u6b65\u662f\u5229\u7528\u8d2d\u7269\u8005 data \u6765\u8bc6\u522b\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u3002\u6211\u4eec\u5728\u89c4\u5b9a\u65f6\u95f4\u5185\u5411\u4ed6\u4eec\u5c55\u793a\u76f8\u540c\u7684\u6a2a\u5e45\u5e7f\u544a\u3002\u8fd9\u6837\uff0c\u6211\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u8861\u91cf\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u9500\u552e\u989d\u7684\u589e\u957f\u60c5\u51b5\uff0c\u8fd8\u53ef\u4ee5\u8ddf\u8e2a\u6240\u62db\u52df\u7684\u4e70\u5bb6\uff0c\u4ee5\u4fbf\u5728\u6d3b\u52a8\u7ed3\u675f\u540e\u7559\u4f4f\u4ed6\u4eec\u3002\u901a\u8fc7\u8fd9\u7b2c\u4e00\u6ce2\u6d3b\u52a8\uff0c\u8054\u5408\u5229\u534e\u80fd\u591f\u786e\u5b9a\u8868\u73b0\u6700\u597d\u3001\u5229\u6da6\u6700\u9ad8\u7684 audiences \u3002\u6700\u7ec8\u76ee\u6807\u662f\u5927\u89c4\u6a21\u5229\u7528\u8fd9\u4e9b\u7ed3\u679c\uff0c\u9488\u5bf9\u8fd9\u4e9b audiences \u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u5e7f\u544a\u521b\u610f\u548c\u4fc3\u9500\u4f18\u60e0\u3002.<\/p>\n<p>\u8fd9\u4e00\u8bd5\u70b9\u6d3b\u52a8\u5927\u5927\u589e\u52a0\u4e86\u54c1\u724c\u7684\u6536\u5165\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-text-transform:none;\"><div class=\"quote\">\u201dRetail Media \u4f7f\u6211\u4eec\u80fd\u591f\u6fc0\u6d3b audience\uff0c\u5e76\u7cbe\u786e\u6d4b\u91cf\u6570\u5b57\u884c\u52a8\uff08\u5e7f\u544a\u3001\u4fc3\u9500\uff09\u4e0e\u9500\u552e\u4e4b\u95f4\u7684\u8054\u7cfb\u3002\u6765\u81ea\u96f6\u552e\u5546\u4f1a\u5458\u5361\u7684 data \u8fd8\u5177\u6709\u957f\u671f\u8ddf\u8e2a\u6d88\u8d39\u8005\uff08\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff09\u7684\u4f18\u52bf\uff0c\u53ef\u4ee5\u4e86\u89e3\u4ed6\u4eec\u662f\u5426\u589e\u52a0\u4e86\u8d2d\u4e70\u9891\u7387\u3001\u662f\u5426\u589e\u52a0\u4e86\u8d2d\u7269\u7bee\u7684\u4ef7\u503c\u6216\u662f\u5426\u66f4\u6362\u4e86\u54c1\u724c\u7b49\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">Florian Thiebaut\uff0c\u5408\u4f19\u4eba - Data Artefact \u8425\u9500\u4e1a\u52a1\u8d1f\u8d23\u4eba<\/div>\n<\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-text-transform:none;\"><p>\u8054\u5408\u5229\u534e\u7684 data \u548c\u96f6\u552e\u5a92\u4f53\u6218\u7565\u5c06\u5728 2022 \u5e74\u7ee7\u7eed\u5b9e\u65bd\uff0c\u4e0e\u6b64\u540c\u65f6 <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>. .\u9664\u4e86\u4e24\u4e2a\u201c<i>\u7cbe\u51c6\u5a92\u4f53<\/i>\u201d\u6b64\u5916\uff0c\u8fd8\u8ba1\u5212\u5229\u7528\u5176\u4ed6 4 \u4e2a\u5df2\u786e\u5b9a\u7684\u5de5\u4f5c\u8f74\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2022 \u5e74 2 \u6708 8 \u65e5\u4e0e\u8054\u5408\u5229\u534e\u5171\u540c\u4e3e\u529e\u7684 Hubday \u672a\u6765\u96f6\u552e\u4e0e\u7535\u5b50\u5546\u52a1\u5168\u4f53\u4f1a\u8bae\u5b8c\u6574\u7248<\/h2><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 2\" src=\"https:\/\/www.youtube.com\/embed\/8OllxWfi3r8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-text-transform:none;\"><p><em>\u5982\u9700\u6bcd\u8bed\u5b57\u5e55\uff0c\u8bf7\u6fc0\u6d3b \"\u95ed\u8def\u5b57\u5e55\"\u2192\u8f6c\u5230 \"\u8bbe\u7f6e\"\u2192\"\u5b57\u5e55\"\u2192\"\u81ea\u52a8\u7ffb\u8bd1\"\u2192\"\u9009\u62e9\u8bed\u8a00\"\u2192\"\u6b23\u8d4f<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8054\u5408\u5229\u534e \u00d7 Artefact \u5168\u4f53\u4f1a\u8bae\u2014\u2014HubDay \u96f6\u552e\u672a\u6765 | \u5229\u7528\u96f6\u552e\u5a92\u4f53\u6848\u4f8b\u63d0\u5347\u9500\u552e\u989d\u3002.<\/p>","protected":false},"featured_media":66188,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[91,41],"class_list":["post-66384","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-retail","category-fmcg"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/66384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/66188"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=66384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=66384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}