{"id":67014,"date":"2022-05-17T09:58:37","date_gmt":"2022-05-17T08:58:37","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=67014"},"modified":"2024-09-20T17:39:24","modified_gmt":"2024-09-20T16:39:24","slug":"how-webhelp-enterprise-optimised-lead-generation-in-the-b2b-sector","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/how-webhelp-enterprise-optimised-lead-generation-in-the-b2b-sector\/","title":{"rendered":"\u7f51\u7edc\u5e2e\u52a9\u4f01\u4e1a <\/span> Webhelp Enterprise \u5982\u4f55\u4f18\u5316 B2B \u884c\u4e1a\u7684\u9500\u552e\u7ebf\u7d22\u751f\u6210"},"content":{"rendered":"

\u6311\u6218<\/h2><\/div>

\u5229\u7528 \"\u6f5c\u5728\u5ba2\u6237\u5de5\u5382 \"\u4f18\u5316 B2B \u6f5c\u5728\u5ba2\u6237\u751f\u6210\uff0c\u63d0\u9ad8\u9500\u552e\u6548\u7387\u548c\u8f6c\u5316\u7387<\/h3><\/div>

\u968f\u7740\u9500\u552e\u8fc7\u7a0b\u65e5\u76ca\u6570\u5b57\u5316\uff0c\u4f01\u4e1a\u9700\u8981\u4e00\u6d41\u7684\u8fd0\u8425\u6765\u5c06\u6700\u540e\u4e00\u82f1\u91cc\u8f6c\u5316\u4e3a\u6210\u529f\u3002Data \u548c artificial intelligence \u53ef\u4ee5\u5e2e\u52a9\u5728\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u63d0\u4f9b\u670d\u52a1\uff0c\u5f15\u5bfc\u9500\u552e\u4eba\u5458\u83b7\u5f97\u66f4\u6709\u6548\u7684\u9500\u552e\u673a\u4f1a\u3002.<\/p>\n

Webhelp Enterprise \u5728\u5bfb\u627e\u5148\u8fdb\u7684\u89e3\u51b3\u65b9\u6848\u4ee5\u66f4\u6709\u6548\u5730\u8bc6\u522b\u6f5c\u5728\u9500\u552e\u7ebf\u7d22\u7684\u8fc7\u7a0b\u4e2d\uff0c\u53d1\u73b0\u4e86\u4e00\u4e2a\u91cd\u8981\u7684 data \u5dee\u8ddd\uff1a\u5ba2\u6237\u8981\u4e48\u62e5\u6709 data \u6570\u636e\u5e93\uff0c\u4f46\u7f3a\u4e4f\u66f4\u65b0\u6216\u6df1\u5ea6\u4fe1\u606f\uff0c\u8981\u4e48\u6839\u672c\u6ca1\u6709 data \u6570\u636e\u5e93\uff0c\u5e76\u671f\u671b\u5176\u9500\u552e\u4ee3\u8868\u81ea\u5df1\u5bfb\u627e\u9500\u552e\u7ebf\u7d22\u3002.<\/p>\n

\u901a\u8fc7\u4e3a B2B \u5ba2\u6237\u8bbe\u8ba1\u548c\u7ba1\u7406\u7efc\u5408\u9500\u552e\u65c5\u7a0b\uff0c\u91c7\u7528\u4e86\u4e00\u79cd\u52a0\u901f\u6536\u5165\u589e\u957f\u7684\u65b9\u6cd5\u3002\u8fd9\u79cd\u65b9\u6cd5\u6709\u51e0\u4e2a\u65b9\u9762\u503c\u5f97\u8003\u8651\uff1a<\/p>\n<\/div>

  • <\/i><\/span>
    Data \u589e\u5f3a\u578b<\/b>data \uff1a\u5229\u7528\u5f00\u653e\u5f0f\u7f51\u7edc data \u4e30\u5bcc\u5f53\u524d data \uff08\u6700\u65b0\u8054\u7cfb\u4fe1\u606f\u3001\u8d22\u52a1 reports\u3001\u6700\u65b0\u6d88\u606f\u3001\u5e02\u573a data......\uff09\u3002.<\/div><\/li>
  • <\/i><\/span>
    Data \u6e05\u6d01<\/b>data\uff1a\u63d0\u4f9b\u4e00\u79cd\u589e\u5f3a\u3001\u5b8c\u5584\u548c\u6539\u8fdb\u539f\u59cb data \u7684\u8fc7\u7a0b\uff0c\u901a\u5e38\u662f\u901a\u8fc7\u5408\u5e76\u591a\u4e2a data \u6765\u6e90\u3002.\u00a0<\/div><\/li>
  • <\/i><\/span>
    Data \u589e\u5f3a\u578b<\/b>data \u7684\u529f\u80fd\uff1a\u5229\u7528\u5f53\u524d\u7b80\u6d01\u5b8c\u6574\u7684 data\uff0c\u901a\u8fc7\u5916\u89c2\u76f8\u4f3c\u7684\u65b9\u6cd5\u6355\u6349\u548c\u6536\u96c6\u65b0\u7ebf\u7d22\u3002.<\/div><\/li><\/ul>
    \u201c\u5728\u5546\u4e1a\u4e16\u754c\u4e2d\uff0c\u80fd\u591f\u5feb\u901f\u8bc6\u522b\u6210\u957f\u578b\u4f01\u4e1a\u662f\u91cd\u4e2d\u4e4b\u91cd\u3002\u5bf9\u6b63\u786e\u7684\u4fe1\u53f7\u548c\u5ba2\u6237\u4e1a\u52a1\u9a71\u52a8\u56e0\u7d20\u91c7\u53d6\u884c\u52a8\uff0c\u53ef\u4ee5\u4fc3\u8fdb\u9500\u552e\u4e1a\u52a1\u5e76\u521b\u9020\u66f4\u591a\u4ef7\u503c\u201d\u3002.<\/div>\n<\/div>
    \n

    Etienne Turion - Webhelp Enterprise \u9996\u5e2d\u6267\u884c\u5b98<\/p>\n<\/div>\n<\/div>

    Webhelp Enterprise \u5411 Artefact \u6c42\u52a9\uff0c\u5e0c\u671b\u5f00\u53d1\u4e00\u4e2a\u80fd\u591f\u63d0\u4f9b\u51c6\u786e\u3001\u5168\u9762\u7684 data \u5957\u4ef6\u7684\u6a21\u578b\uff0c\u4ee5\u5e2e\u52a9\u9500\u552e\u4eba\u5458\u5145\u5206\u5229\u7528\u73b0\u6709\u7684 data \u5e76\u66f4\u597d\u5730\u5e94\u5bf9\u65b0\u7684\u4eba\u53e3\u7edf\u8ba1\u6216\u5730\u533a\u3002.<\/p>\n<\/div>

    \u89e3\u51b3\u65b9\u6848<\/h2><\/div>

    \u94c5\u5de5\u5382\uff1a\u91c7\u7528 RPA\uff08\u673a\u5668\u4eba\u6d41\u7a0b\u81ea\u52a8\u5316\uff09\u548c\u5feb\u901f\u539f\u578b\u5f00\u53d1\u65b9\u6cd5\u7684\u5b9a\u5236\u89e3\u51b3\u65b9\u6848<\/h3><\/div>

    \u901a\u8fc7\u7528\u6237\u6545\u4e8b\u548c\u5bf9\u5f53\u524d\u751f\u6001\u7cfb\u7edf\u7684\u8fdb\u4e00\u6b65\u5206\u6790\uff0cArtefact \u5236\u5b9a\u4e86 data \u52a0\u901f\u6218\u7565\uff0c\u53ef\u4e3a\u6bcf\u79cd\u9500\u552e\u6218\u7565\u63d0\u4f9b\u6709\u6548\u7684\u9500\u552e\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n

    \u57fa\u4e8e UI Path Orchestrator \u5f00\u53d1\u7684\u5e73\u53f0\u53ef\u7b5b\u9009\u6d77\u91cf\u7684 data\uff0c\u6267\u884c\u8d28\u91cf\u68c0\u67e5\u5e76\u63d0\u53d6\u76f8\u5173\u4fe1\u606f\uff0c\u7136\u540e\u5c06\u8fd9\u4e9b\u4fe1\u606f\u8fde\u540c\u5176\u4ed6\u4e0a\u4e0b\u6587\u76f4\u63a5\u4f20\u9001\u5230\u9500\u552e\u4ee3\u7406\u7684\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u3002.<\/p>\n

    \u94c5\u5de5\u5382\u662f\u6839\u636e \u5feb\u901f\u539f\u578b\u8bbe\u8ba1\u65b9\u6cd5<\/strong> \u8fd9\u6837\uff0c\u5ba2\u6237\u5c31\u80fd\u5728\u51e0\u5468\u5185\u83b7\u5f97\u80fd\u521b\u9020\u4ef7\u503c\u7684\u6570\u5b57\u8d44\u4ea7\uff0c\u4ece\u800c\u66f4\u5feb\u5730\u505a\u51fa\u51b3\u7b56\uff0c\u66f4\u5feb\u5730\u8fdb\u5165\u5e02\u573a\u3002.<\/p>\n<\/div>

    \u201c\u8fd9\u79cd\u5feb\u901f\u539f\u578b\u8bbe\u8ba1\u65b9\u6cd5\u4f7f\u6211\u4eec\u80fd\u591f\u901a\u8fc7\u5177\u4f53\u7684\u64cd\u4f5c\u53cd\u9988\u8fc5\u901f\u505a\u51fa\u51b3\u5b9a\u3002\u6211\u4eec\u53ef\u4ee5\u5728\u6b64\u57fa\u7840\u4e0a\u53d6\u5f97\u771f\u6b63\u7684\u5b9e\u9645\u6210\u679c\u201d\u3002\u201d<\/div>\n<\/div>
    \n

    Julie Cadalen - Webhelp Enterprise \u6570\u5b57\u5316\u8f6c\u578b\u4e3b\u7ba1<\/p>\n<\/div>\n<\/div>

    \u8be5\u6d41\u7a0b\u4f9d\u9760\u81ea\u52a8\u5316\u6765\u5efa\u7acb\u4e00\u4e2a\u7efc\u5408\u65c5\u7a0b\uff0c\u5e76\u901a\u8fc7\u53cd\u9988\u63a7\u5236\u53f0\u4e0d\u65ad\u81ea\u6211\u5b8c\u5584\u3002.<\/p>\n

    Webhelp Lead Factory \u5177\u6709\u591a\u79cd\u4f18\u52bf\uff1a<\/p>\n<\/div>

    • <\/i><\/span>
      \u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/b>\uff1a\u6839\u636e\u5177\u4f53\u8981\u6c42\u4ece\u96f6\u5f00\u59cb\u751f\u6210\u7ebf\u7d22\uff1b;<\/div><\/li>
    • <\/i><\/span>
      Data \u589e\u5f3a\u578b<\/b>\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u4e30\u5bcc\u73b0\u6709\u516c\u53f8 dataset \u7684\u5185\u5bb9\uff0c\u63d0\u4f9b\u66f4\u591a\u7684\u524d\u666f\u4fe1\u606f RPA<\/b> \u548c\u5e94\u7528\u7a0b\u5e8f\u7f16\u7a0b\u63a5\u53e3\uff1b;\u00a0<\/div><\/li>
    • <\/i><\/span>
      \u7528\u6237\u754c\u9762<\/b>data\uff1a\u4ece\u4e1a\u52a1\u56e2\u961f\u6536\u96c6 data \u8981\u6c42\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u6536\u96c6\u5bf9\u8fd9\u4e9b\u8981\u6c42\u7684\u53cd\u9988\u3002.<\/div><\/li><\/ul>

      \u5728 Microsoft Power Apps \u4e0a\u5efa\u7acb\u4e86\u4e00\u4e2a\u7528\u6237\u754c\u9762\uff0c\u5141\u8bb8\u6210\u5458\u5171\u4eab\u8bf7\u6c42\u3002\u8be5\u5e94\u7528\u7a0b\u5e8f\u4e0e Power Automate \u76f8\u8fde\uff0c\u5f53\u6709\u65b0\u8bf7\u6c42\u65f6\uff0c\u5b83\u4f1a\u5728 Teams \u4e0a\u547c\u53eb\u7ba1\u7406\u5458\uff0c\u7136\u540e\u901a\u8fc7 Outlook \u4e0a\u7684\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u8be6\u7ec6\u4fe1\u606f\uff0c\u5e76\u5728 SharePoint \u4e0a\u6536\u96c6\u4fe1\u606f\u3002.<\/p>\n

      Webhelp Lead Factory \u7684\u8bbe\u8ba1\u76ee\u7684\u662f\u4e0e Webhelp B2B \u4ea7\u54c1\u65e0\u7f1d\u8854\u63a5\uff0c\u6db5\u76d6\u4ece data \u4f18\u5316\u5230\u8425\u9500\u81ea\u52a8\u5316\uff08\u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u3001\u673a\u4f1a\u521b\u5efa\u3001\u8f6c\u6362\uff09\u7684\u6240\u6709\u5185\u5bb9\u3002.<\/p>\n

      \u901a\u8fc7\u4e0d\u65ad\u8003\u8651\u7528\u6237\u53cd\u9988\uff0c\u89e3\u51b3\u65b9\u6848\u5f97\u4ee5\u6301\u7eed\u6539\u8fdb\u3002\u878d\u5165\u6a21\u578b\u7684\u5ba2\u6237\u8d8a\u591a\uff0c\u6a21\u578b\u5c31\u8d8a\u5b8c\u5584\uff0c\u63d0\u4f9b\u7684 data \u4e5f\u5c31\u8d8a\u6709\u7528\uff0c\u8fd9\u53cd\u8fc7\u6765\u53c8\u5728\u826f\u6027\u5faa\u73af\u4e2d\u63d0\u5347\u4e86\u89e3\u51b3\u65b9\u6848\u7684\u6027\u80fd\u3002.<\/p>\n<\/div>

      \u7ed3\u679c<\/h2><\/div>

      \u53ef\u5e26\u6765\u989d\u5916\u6536\u5165\u7684\u5b9a\u5236\u5185\u90e8\u9500\u552e\u6a21\u5f0f<\/h3><\/div>

      \u8be5\u5de5\u5177\u65e8\u5728\u63d0\u4f9b\u4e00\u4e2a\u5b9a\u5236\u7684\u9500\u552e\u6a21\u578b\uff0c\u5e2e\u52a9\u7528\u6237\u66f4\u597d\u5730\u9501\u5b9a\u3001\u83b7\u53d6\u3001\u8f6c\u6362\u3001\u5165\u804c\u548c\u5f00\u53d1\u9ad8\u4ef7\u503c\u7684 B2B \u5ba2\u6237\u3002\u5f97\u76ca\u4e8e\u66f4\u4e30\u5bcc\u7684 data \u548c\u66f4\u5408\u683c\u7684\u7ebf\u7d22\uff0c\u5e02\u573a\u60c5\u62a5\u548c\u51c6\u786e\u7684\u6d1e\u5bdf\u529b\u5f97\u5230\u4e86\u63d0\u9ad8\uff0c\u786e\u4fdd\u9500\u552e\u4eba\u5458\u80fd\u591f\u5728\u6d41\u7a0b\u7684\u6bcf\u4e00\u6b65\u63d0\u4f9b\u5353\u8d8a\u7684\u670d\u52a1\u3002.<\/p>\n

      Webhelp Lead Factory \u57fa\u4e8e\u5c01\u88c5\u5728 Microsoft Azure cloud \u89e3\u51b3\u65b9\u6848\u4e2d\u7684\u67b6\u6784\u6784\u5efa\uff0c\u53ef\u4ee5\u8f7b\u677e\u6269\u5c55\u3002\u8fd9\u662f\u4e00\u79cd\u7aef\u5230\u7aef\u7684\u4f53\u9a8c\uff0c\u4ece data \u5230\u9700\u6c42\u751f\u6210\u518d\u5230\u9500\u552e\uff0c\u4ee5\u786e\u4fdd\u5ba2\u6237\u6210\u529f\u3002.<\/p>\n

      \u901a\u8fc7\u4e3a\u9500\u552e\u4ee3\u8868\u63d0\u4f9b\u66f4\u9ad8\u8d28\u91cf\u3001\u66f4\u4e2a\u6027\u5316\u7684 data\uff0c\u5b83\u53ef\u4ee5\u901a\u8fc7\u51c6\u786e\u7684 targeting \u4fdd\u8bc1\u53ef\u6301\u7eed\u589e\u957f\uff0c\u540c\u65f6\u4ea7\u751f\u5408\u683c\u7684\u9500\u552e\u7ebf\u7d22\u3002.<\/p>\n<\/div>

      \u201c\u5728\u4e00\u4e9b\u5ba2\u6237 data \u4e0d\u4f73\u7684\u9879\u76ee\u4e2d\uff0c\u6211\u4eec\u770b\u5230\u751f\u4ea7\u7387\u63d0\u9ad8\u4e86 40%\uff0c\u800c\u5728\u9500\u552e\u4eba\u5458\u5fc5\u987b\u81ea\u5df1\u5bfb\u627e\u7ebf\u7d22\u7684\u9879\u76ee\u4e2d\uff0c\u6295\u8d44\u56de\u62a5\u7387\u4e5f\u8fbe\u5230\u4e86 1:4\u201d\u3002\u201d<\/div>\n<\/div>
      Julie Cadalen - Webhelp Enterprise \u6570\u5b57\u5316\u8f6c\u578b\u4e3b\u7ba1<\/span>
      \n<\/span><\/div>\n<\/div>

      \u901a\u8fc7\u964d\u4f4e\u7535\u5b50\u90ae\u4ef6\u8df3\u51fa\u7387\u548c\u589e\u52a0\u4ee3\u7406\u5546\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u7535\u8bdd\u901a\u8bdd\u65f6\u95f4\uff0c\u8be5\u516c\u53f8\u8fd8\u80fd\u901a\u8fc7\u6536\u8d2d\u6f0f\u6597\u83b7\u5f97\u66f4\u591a\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u7531\u4e8e\u4f7f\u7528 Artefact \u5f00\u53d1\u7684 \"\u7ebf\u7d22\u5de5\u5382 \"\u63d0\u4f9b\u7684\u529f\u80fd\uff0cWebhelp Enterprise \u7684\u4ee3\u8868\u73b0\u5728\u53ef\u4ee5\u51cf\u5c11\u5bf9\u4fdd\u6301 database \u8d28\u91cf\u7684\u5173\u6ce8\uff0c\u800c\u66f4\u591a\u5730\u5173\u6ce8\u4e0e\u672a\u6765\u5ba2\u6237\u7684\u5145\u5206\u63a5\u89e6\u3002.<\/p>\n<\/div>

      \u4e00\u5e74\u524d\uff0c\u5728\u539f\u578b\u8bbe\u8ba1\u9636\u6bb5\u3001, \u827e\u8482\u5b89-\u56fe\u91cc\u7fc1,<\/a> (Webhelp Enterprise \u9996\u5e2d\u6267\u884c\u5b98\uff09\u548c Artefact \u8ba8\u8bba\u4e86\u5982\u4f55\u5229\u7528 Artefact \u57fa\u4e8e\u5b8c\u6574\u539f\u578b\u548c\u673a\u5668\u4eba\u6d41\u7a0b\u81ea\u52a8\u5316\u7684\u72ec\u7279 data \u65b9\u6cd5\u4f18\u5316 Webhelp \u7684 B2B \u6f5c\u5728\u5ba2\u6237\u751f\u6210\u3002. \u9879\u76ee<\/a> \u4ece\u90a3\u65f6\u8d77\uff0c\u8be5\u7cfb\u7edf\u5c31\u5df2\u5168\u9762\u6295\u5165\u4f7f\u7528\uff0c\u5e76\u53d6\u5f97\u4e86\u663e\u8457\u6210\u6548\uff0c\u5728\u516c\u53f8\u5185\u90e8\u83b7\u5f97\u4e86\u5de8\u5927\u6210\u529f\uff08\u4ec5\u63d0\u4f9b\u6cd5\u6587\u7248\u672c\uff09\u3002.\u00a0<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/article>