{"id":67138,"date":"2022-05-23T11:48:37","date_gmt":"2022-05-23T10:48:37","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=67138"},"modified":"2024-09-20T17:39:24","modified_gmt":"2024-09-20T16:39:24","slug":"grdf-how-artefact-creatively-hacked-facebooks-ad-platform-to-dramatically-improve-grdfs-roi","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/grdf-how-artefact-creatively-hacked-facebooks-ad-platform-to-dramatically-improve-grdfs-roi\/","title":{"rendered":"<span class=\"highlight\">GRDF<\/span> Artefact \u5982\u4f55\u521b\u9020\u6027\u5730\u5229\u7528 Facebook \u5e7f\u544a\u5e73\u53f0\u5927\u5e45\u63d0\u9ad8 GRDF \u7684\u6295\u8d44\u56de\u62a5\u7387"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u4f7f\u7528\u96be\u4ee5\u6349\u6478\u7684 \"\u5e7f\u6cdb\u53d7\u4f17 \"\u5de5\u5177\u548c \"\u4ea7\u54c1\u52a8\u6001\u5e7f\u544a \"\u540e\uff0cGRDF \u83b7\u5f97\u4e86\u66f4\u597d\u7684\u5408\u683c\u6f5c\u5728\u5ba2\u6237\u5e76\u6269\u5927\u4e86\u8986\u76d6\u8303\u56f4<\/h3><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-transform:none;\"><p>Artefact \u7684\u6570\u5b57\u5a92\u4f53\u56e2\u961f\u5229\u7528\u5176\u5bf9 Facebook \u5e7f\u544a\u4ea7\u54c1\u7684\u6df1\u5165\u4e86\u89e3\u548c\u4e30\u5bcc\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u627e\u5230\u4e86\u514b\u670d\u56f0\u96be\u7684\u7edd\u4f73\u65b9\u6cd5\uff0c\u663e\u8457\u63d0\u9ad8\u4e86 GRDF \u7684\u5728\u7ebf\u8425\u9500\u4e1a\u7ee9\u3002\n<b>\u8be5\u6d3b\u52a8\u83b7\u5f97\u4e86\u6570\u5b57\u521b\u65b0\u5e7f\u544a CAS D'OR 2022 \u5927\u5956\u3002.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">GRDF \u8d70\u4e0a\u5ba2\u6237\u83b7\u53d6\u4e4b\u8def<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>GRDF \u662f\u6cd5\u56fd\u80fd\u6e90\u884c\u4e1a\u7684\u4e3b\u8981\u53c2\u4e0e\u8005\uff0c\u4e3a\u5168\u56fd 1100 \u591a\u4e07\u5ba2\u6237\u63d0\u4f9b\u5929\u7136\u6c14\u3002\u76ee\u524d\uff0c\u8be5\u884c\u4e1a\u6b63\u9762\u4e34\u7740\u91cd\u5927\u6311\u6218\u3002.<\/p>\n<p>\u4e0d\u8fc7\uff0c\u8be5\u516c\u53f8\u5df2\u5efa\u7acb\u4e86\u6709\u6548\u7684\u6570\u5b57\u8425\u9500\u8fd0\u8425\uff0c\u901a\u8fc7\u5404\u79cd\u5a92\u4f53\u7b56\u7565\uff08\u5173\u8054\u3001SEA\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u7f51\u7ad9\u3001\u9762\u5411 B2C \u548c B2B \u5e02\u573a\u7684\u5185\u5bb9\uff09\u83b7\u53d6\u7528\u6237\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u96be\u4ee5\u8fbe\u5230\u7684\u6709\u9650\u76ee\u6807<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>GRDF \u7684\u76ee\u6807 audience \u662f\u6b63\u5728\u8003\u8651\u8d2d\u4e70\u65b0\u623f\u7684\u4eba\uff0c\u56e0\u4e3a\u8fd9\u662f\u8d2d\u4e70\u71c3\u6c14\u70ed\u6c34\u5668\u6216\u80fd\u6e90\u4f9b\u5e94\u5546\u63d0\u4f9b\u7684\u5176\u4ed6\u6df7\u5408\u89e3\u51b3\u65b9\u6848\u7684\u6700\u4f73\u65f6\u673a\u3002.<\/p>\n<p>\u9057\u61be\u7684\u662f\uff0c\u80fd\u6e90\u4f9b\u5e94\u5546\u76ee\u524d\u65e0\u6cd5\u8bbf\u95ee Facebook \u7684 \"\u5e7f\u6cdb\u53d7\u4f17 \"\u4ea7\u54c1\u3002\u4f7f\u7528\u8be5\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9 GRDF \u83b7\u5f97\u68a6\u5bd0\u4ee5\u6c42\u7684 audience \u5e76\u5c06\u5176\u89e3\u51b3\u65b9\u6848\u63a8\u9001\u7ed9\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n<p>GRDF \u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u548c\u83b7\u53d6\u7f51\u7edc\u6d41\u91cf\uff0c\u4ee5\u4fbf\u5c06\u6765\u8fdb\u884c\u8f6c\u6362\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u4e0e\u54c1\u724c\u53ca\u5176\u76ee\u6807\u76f8\u5173\u7684\u89e3\u51b3\u65b9\u6848<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u901a\u8fc7\u5e7f\u6cdb\u7684 audience targeting\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u63a5\u89e6\u5230\u5bf9\u5176\u4ea7\u54c1\uff08\u6216\u7c7b\u4f3c\u4ea7\u54c1\uff09\u611f\u5174\u8da3\u7684\u4eba\u3002\u7136\u540e\uff0caudience \u7684\u6210\u5458\u5c31\u4f1a\u81ea\u52a8\u63a5\u89e6\u5230\u76ee\u5f55\u4e2d\u53ef\u80fd\u4e0e\u4ed6\u4eec\u76f8\u5173\u7684\u4ea7\u54c1\u3002.<\/p>\n<p>\u5e7f\u544a\u5546\u5fc5\u987b\u63d0\u4f9b\u4e00\u4efd\u76ee\u5f55\uff0c\u624d\u80fd\u4f7f\u7528\u52a8\u6001\u5e7f\u544a\u6765\u521b\u9020\u9500\u552e\u7ebf\u7d22\u3002.<\/p>\n<p>\u8be5\u5de5\u5177\u4e13\u4e3a\u6c7d\u8f66\u3001\u623f\u5730\u4ea7\u548c\u65c5\u6e38\u884c\u4e1a\u7684\u54c1\u724c\u6253\u9020\uff0c\u8fd9\u4e9b\u54c1\u724c\u53ef\u4ee5\u4f7f\u7528\u52a8\u6001\u5e7f\u544a\u6765\u7a81\u51fa\u663e\u793a\u8f66\u8f86\u5e93\u5b58\u3001\u672c\u5730\u623f\u5730\u4ea7\u5217\u8868\u6216\u6f5c\u5728\u65c5\u6e38\u76ee\u7684\u5730\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6539\u53d8\u6e38\u620f\u89c4\u5219<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u8be5\u9879\u76ee\u5206\u4e09\u6b65\u8fdb\u884c\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Artefact \u521b\u5efa\u4e86 \u201cGRDF \u201d\u5f85\u552e\u623f\u5c4b\u7684\u771f\u5b9e\u6d41\u91cf\uff0c\u8bf1\u4f7f Facebook \u7684\u5e7f\u544a\u7f51\u7edc\u8ba4\u4e3a GRDF \u662f\u623f\u5730\u4ea7\u5e7f\u544a\u5546\uff0c\u4ee5\u4fbf\u8be5\u54c1\u724c\u80fd\u591f\u5229\u7528\u8fd9\u4e00\u9ad8\u6548\u5de5\u5177<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Artefact \u5728 GRDF \u4e0a\u653e\u7f6e\u4e86\u4e00\u4e2a\u50cf\u7d20 <a href=\"https:\/\/www.grdf.fr\/particuliers?gclid=CjwKCAjw4ayUBhA4EiwATWyBrkGoPBkYoKUOC7JW2h5QEn-41oxJyg87p97cxfoQCReiabeGrIDrehoCsXgQAvD_BwE\" target=\"_blank\" rel=\"noopener\">\u7f51\u7ad9<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Artefact \u5728\u5f53\u5730\u8fdb\u884c\u521d\u6b65\u6d4b\u8bd5\u540e\uff0c\u5728\u5168\u56fd\u8303\u56f4\u5185\u90e8\u7f72\u4e86\u8be5\u8ba1\u5212<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact\u4f9d\u9760\u5176data\u4e13\u5bb6\u56e2\u961f\uff0c\u5efa\u7acb\u4e86\u4e00\u4e2a\u6d41\u91cf\u592a\u597d\u7684\u623f\u5b50\uff0c\u53ef\u4ee5\u5728Facebook\u7684\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u4e2d\u7ade\u4e89\u66f4\u597d\u7684\u4f4d\u7f6e\uff0c\u5e76\u8fbe\u5230\u76ee\u6807audience\u3002.<\/p>\n<p>\u5bf9\u4e8e\u8bbf\u95ee\u8005\u6765\u8bf4\uff0c\u4ed6\u4eec\u63a5\u89e6\u5230\u7684\u76f8\u5173\u5e7f\u544a\u4e0e\u4ed6\u4eec\u7684\u5ba2\u6237\u65c5\u7a0b\u548c\u8d2d\u623f\u8fc7\u7a0b\u5e76\u65e0\u5dee\u522b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><div class=\"quote\">\u201cFacebook \u7684\u5ba2\u6237\u56e2\u961f\u4eb2\u81ea\u79f0\u8d5e\u4e86\u6211\u4eec\u4f7f\u7528\u5176\u5e7f\u544a\u5e73\u53f0\u7684\u65b9\u5f0f\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-8 quote-baseline\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">\n<p>Natacha Kocupyr - Artefact \u6570\u5b57\u8425\u9500\u526f\u603b\u88c1<\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u53ef\u6301\u7eed\u7684\u6210\u529f\u52aa\u529b<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6d3b\u52a8\u5b9e\u65bd\u4ec5\u4e00\u4e2a\u6708\uff0c\u5c31\u4e3a GRDF \u5e26\u6765\u4e86 108% \u7684\u989d\u5916\u7ebf\u7d22\u300270% \u7684 GRDF \u65b0\u7528\u6237\u6765\u81ea\u6570\u5b57\u6e20\u9053\u3002.<\/p>\n<p>\u793e\u4ea4\u5a92\u4f53\u6fc0\u6d3b\u9010\u6e10\u6210\u4e3a GDRF \u7684\u7b2c\u4e8c\u5927\u83b7\u53d6\u6e20\u9053\uff0c\u4ec5\u6b21\u4e8e\u641c\u7d22\uff0c\u4f46\u9ad8\u4e8e\u6709\u673a\u8bbf\u95ee\u548c\u5c55\u793a\u3002.<\/p>\n<p>\u7531\u4e8e\u66f4\u591a\u8bbf\u95ee\u8005\u63a5\u89e6\u5230\u4e86\u54c1\u724c\u7684\u793e\u4ea4\u5e7f\u544a\uff0c\u5e76\u5728 GRDF \u7f51\u7ad9\u4e0a\u5173\u6ce8\u4e86\u8fd9\u4e9b\u5e7f\u544a\uff0c\u8bbf\u95ee\u91cf\u589e\u52a0\u4e86 200%\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-transform:none;\"><div class=\"quote\">\u201c\u8fd9\u4e00\u6d3b\u52a8\u6210\u529f\u5730\u5c06\u54c1\u724c\u5b9a\u4f4d\u5728 Meta \u7684\u5173\u952e\u91cc\u7a0b\u7891\u4e0a\uff0c\u662f\u4e00\u79cd\u98a0\u8986\u6027\u7684\u9ed1\u5ba2\u7b97\u6cd5\u201d\u3002\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-11 quote-baseline\" style=\"--awb-text-transform:none;\"><div class=\"quote-baseline\">\n<p>Anne-Claire Boscher - GRDF \u6570\u5b57\u8425\u9500\u4e3b\u7ba1<\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u4e3a\u4fe1\u4efb\u7684\u5ba2\u6237\u63d0\u4f9b\u6210\u529f\u7684\u65b9\u6cd5<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6d3b\u52a8\u7684\u72ec\u521b\u6027\u8868\u660e <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>\u2019\u7684\u521b\u65b0\u548c\u6570\u5b57\u4e13\u4e1a\u77e5\u8bc6\u3002\u8be5\u56e2\u961f\u5e76\u4e0d\u53ea\u4f9d\u8d56 \"\u997c\u5e72\u5207\u5272\u673a \"\u5f0f\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u662f\u80fd\u591f\u6311\u6218 GAFAM \u6216\u6280\u672f\u5e73\u53f0\u7684\u5efa\u8bae\uff0c\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5b83\u4eec\u4e3a\u5ba2\u6237\u8c0b\u798f\u5229\u3002.<\/p>\n<p>\u5168\u7403\u8d44\u6e90\u5f00\u53d1\u57fa\u91d1\u7684\u542f\u52a8\u662f\u4e00\u4e2a\u5b8c\u7f8e\u7684\u4f8b\u5b50\uff0c\u8bf4\u660e\u5373\u4f7f\u5728\u770b\u4f3c\u65e0\u8def\u53ef\u8d70\u7684\u60c5\u51b5\u4e0b\u4e5f\u80fd\u627e\u5230\u89e3\u51b3\u65b9\u6848\u3002Artefact \u91c7\u7528 \u201c\u8fb9\u6d4b\u8bd5\u8fb9\u5b66\u4e60 \u201d\u7684\u65b9\u6cd5\uff0c\u521b\u5efa\u4e86\u4e00\u4e2a\u6027\u80fd\u4f18\u5f02\u7684\u521d\u59cb\u64cd\u4f5c\uff0c\u5e76\u51b3\u5b9a\u8ba9 GRDF \u4e3a\u66f4\u5e7f\u6cdb\u7684\u5b9e\u65bd\u5f00\u7eff\u706f\u3002.<\/p>\n<p>\u4e0e\u6570\u5b57\u5a92\u4f53\u4e13\u5bb6\u5408\u4f5c\u7684\u9644\u52a0\u4ef7\u503c\u5728\u4e8e\u80fd\u591f\u8fdb\u884c\u5b9e\u9a8c\u3001\u4f18\u5316\u548c\u521b\u65b0\uff0c\u4ee5\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u540c\u65f6\u4e86\u89e3\u4e3b\u8981\u5728\u7ebf\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u7684\u590d\u6742\u6027\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u4f7f\u7528\u96be\u4ee5\u6349\u6478\u7684 \"\u5e7f\u6cdb\u53d7\u4f17 \"\u548c \"\u4ea7\u54c1\u52a8\u6001\u5e7f\u544a \"\u540e\uff0cGRDF \u83b7\u5f97\u4e86\u66f4\u591a\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u5e76\u6269\u5927\u4e86\u8986\u76d6\u8303\u56f4<\/p>","protected":false},"featured_media":67037,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[21925],"class_list":["post-67138","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-industrial-energy-utilities"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/67138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/67037"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=67138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=67138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}