{"id":68102,"date":"2022-03-27T14:16:47","date_gmt":"2022-03-27T13:16:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=68102"},"modified":"2024-09-20T17:39:24","modified_gmt":"2024-09-20T16:39:24","slug":"petit-bateau-leverages-the-power-of-snapchat-dynamic-ads-to-drive-roi","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/petit-bateau-leverages-the-power-of-snapchat-dynamic-ads-to-drive-roi\/","title":{"rendered":"\u4f69\u8482\u5df4\u6258 <\/span> \u5229\u7528 Snapchat \u52a8\u6001\u5e7f\u544a\u7684\u529b\u91cf\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387"},"content":{"rendered":"

15.75x<\/h3><\/div>

\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>

6.84\u20ac<\/h3><\/div>

\u6bcf\u6b21\u8d2d\u4e70\u7684\u5e73\u5747\u6210\u672c<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>

3.4x<\/h3><\/div>

\u4e0e\u5176\u4ed6\u793e\u4ea4\u5e73\u53f0\u76f8\u6bd4\uff0cSnapchat \u4e0a\u6bcf\u6b21\u8d2d\u4e70\u7684\u5e73\u5747\u6210\u672c<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u6545\u4e8b\uff5c\u4e0e Snapchat \u5408\u4f5c<\/h2><\/div>
\u5c0f\u5e06\u8239<\/a>, \u4e00\u5bb6\u6807\u5fd7\u6027\u670d\u88c5\u54c1\u724c\u7684\u76ee\u6807\u662f\u901a\u8fc7\u6295\u8d44\u6570\u5b57\u5e73\u53f0\u6765\u53d1\u5c55\u5176\u5728\u6cd5\u56fd\u7684\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\uff0c\u4ece\u800c\u5229\u7528\u5176 audience data \u63d0\u9ad8 targeting \u5e76\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/div>\n
\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0cPetit Bateau \u5728\u4ee5\u4e0b\u4eba\u5458\u7684\u5efa\u8bae\u4e0b Artefact<\/a>, \u5728\u6cd5\u56fd\uff0cSnapchat \u4e0e\u6bcf\u6708\u4f7f\u7528\u8be5\u5e94\u7528\u7684 2,500 \u4e07\u6708\u5ea6\u6d3b\u8dc3\u7528\u6237\u5408\u4f5c\uff0c\u5f00\u5c55\u7535\u5b50\u5546\u52a1\u6d3b\u52a8\u3002.<\/div>\n<\/div>

\u89e3\u51b3\u65b9\u6848<\/h2><\/div>\"Image\"

\u4e3a\u4e86\u786e\u4fdd\u6700\u4f73\u6027\u80fd\uff0cPetit Bateau \u5145\u5206\u5229\u7528\u4e86 Snap Pixel \u63d0\u4f9b\u7684\u529f\u80fd\u3002\u6709\u4e86\u5b83\uff0cPetit Bateau \u5c31\u80fd\u5229\u7528\u5176\u7b2c\u4e00\u65b9 data \u9501\u5b9a\u4e0d\u540c\u7684 audience \u7ec6\u5206\u4eba\u7fa4\u3001\u7f51\u7ad9\u8bbf\u5ba2\u548c\u4e70\u5bb6\uff0c\u5e76\u6839\u636e\u8fd9\u4e9b data \u63d0\u4f9b\u521b\u610f\u3002\u5229\u7528 Snapchat \u7684\u7b2c\u4e00\u65b9 data\uff0cPetit Bateau \u8fd8\u4e3a\u4ed6\u4eec\u7684\u6bcf\u4e2a audience \u7ec6\u5206\u5e02\u573a\u5efa\u7acb\u4e86 lookalikes\uff0c\u5e76\u5728\u6536\u8d2d\u548c\u518d targeting \u8425\u9500\u6d3b\u52a8\u4e2d\u5c06\u5176\u4f5c\u4e3a\u76ee\u6807\u3002.<\/p>\n

Petit Bateau \u8fd8\u5229\u7528 Snapchat \u7684 \"\u57fa\u4e8e\u76ee\u6807\u7684\u7ade\u4ef7\u50cf\u7d20\u8d2d\u4e70\"\uff08Goal-Based Bidding Pixel Purchase\uff09\u6765\u4f18\u5316\u6027\u80fd\uff0c\u4f7f\u7528\u7531 Petit Bateau \u7684\u4ea7\u54c1\u76ee\u5f55\u63d0\u4f9b\u652f\u6301\u7684\u52a8\u6001\u4ea7\u54c1\u5e7f\u544a\u683c\u5f0f\u3002Petit Bateau \u5728 Snap Ads\u3001Story Ads \u548c Collection Ads \u4e2d\u4f7f\u7528 DPA \u683c\u5f0f\uff0c\u80fd\u591f\u63d0\u9ad8 Snapchat \u4e0a\u6bcf\u4e2a\u5e7f\u544a\u5370\u8c61\u7684\u76f8\u5173\u6027\uff0c\u5229\u7528\u5176\u6574\u4e2a\u4ea7\u54c1\u76ee\u5f55\u4e3a Snapchat \u793e\u533a\u7684\u6bcf\u4e2a\u6210\u5458\u521b\u5efa\u6700\u76f8\u5173\u7684\u5e7f\u544a\u3002.<\/div>\n<\/div>

\u7ed3\u679c<\/h2><\/div>
Snapchat \u5728 Petit Bateau \u7f51\u7ad9\u4e0a\u5c55\u793a\u4e86\u5176\u9488\u5bf9\u6700\u613f\u610f\u8d2d\u4e70\u7684\u7528\u6237\u7684\u5f3a\u5927\u529f\u80fd\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e\u5176\u4e00\u6d41\u7684\u8bbe\u7f6e\u6d3b\u52a8\u3002.<\/div>\n
\u7ed3\u679c\u662f\u771f\u6b63\u7684\u6210\u529f\uff1aSnapchat \u4e0d\u4ec5\u521b\u9020\u4e86 15.75% \u7684 ROAS\uff0c\u8fd8\u521b\u9020\u4e86\u9ad8\u4ef7\u503c\u7684\u9500\u552e\u989d<\/strong>, \u4e0d\u8fc7\uff0cSnapchat \u4e5f\u8ba9 Petit Bateau \u5b9e\u73b0\u4e86\u7ecf\u6d4e\u8f6c\u5316\uff0c\u6bcf\u6b21\u8d2d\u4e70\u6210\u672c\u4e3a 6.84 \u6b27\u5143\uff0c\u6bd4\u540c\u671f\u7528\u4e8e\u76f8\u540c\u76ee\u6807\u8425\u9500\u6d3b\u52a8\u7684\u5176\u4ed6\u5e73\u53f0\u9ad8\u51fa 3.4 \u500d\u3002<\/div>\n<\/div>
\n
\u201cSnapchat\u7684\u52a8\u6001\u5e7f\u544a\u5f62\u5f0f\u6709\u52a9\u4e8e\u786e\u4fdd\u6211\u4eec\u7684\u4ea7\u54c1\u88ab\u76ee\u6807\u5ba2\u6237\u770b\u5230\uff0c\u8fd9\u79cd\u57fa\u4e8e\u6548\u679c\u7684\u7b56\u7565\u53ef\u4ee5\u4ea7\u751f\u5f88\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u5982\u4eca\uff0c\u667a\u80fd\u624b\u673a\u662f\u8d2d\u4e70\u8def\u5f84\u4e2d\u7684\u4e00\u4e2a\u5173\u952e\u5e73\u53f0\uff1a\u6709\u4e86\u52a8\u6001\u5e7f\u544a\uff0c\u6211\u4eec\u5c31\u80fd\u5728\u7528\u6237\u65c5\u7a0b\u7684\u5f00\u59cb\u9636\u6bb5\u63a8\u52a8\u8d2d\u4e70\u610f\u5411\uff0c\u5e76\u6700\u7ec8\u5c06\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u201d<\/div>\n
Julien Guerinoni\uff0c\u4ea4\u901a\u7ecf\u7406 - Petit Bateau<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

Petit Bateau \u4e0e Snapchat \u5408\u4f5c\uff0c\u4ee5\u8986\u76d6\u6bcf\u6708\u4f7f\u7528\u8be5\u5e94\u7528\u7684 2,500 \u4e07\u6cd5\u56fd\u6708\u6d3b\u8dc3\u7528\u6237\u3002.<\/p>","protected":false},"featured_media":68105,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[2832,91],"class_list":["post-68102","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/68102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68105"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=68102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}