{"id":68107,"date":"2023-12-01T22:53:15","date_gmt":"2023-12-01T22:53:15","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=68107"},"modified":"2025-04-29T13:47:34","modified_gmt":"2025-04-29T12:47:34","slug":"accor-opens-the-doors-of-its-loyalty-program-to-snapchatters","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/accor-opens-the-doors-of-its-loyalty-program-to-snapchatters\/","title":{"rendered":"ACCOR<\/span> \u5411 Snapchatters \u5f00\u653e\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u5927\u95e8"},"content":{"rendered":"

\u96c5\u9ad8\u53ca\u5176\u5411 Snapchatters \u65b0\u7528\u6237\u63a8\u51fa\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/h2><\/div>\"Image\"

\u5173\u4e8e\u73b0\u6709\u7528\u6237<\/h2><\/div>\"Image\"

\u6545\u4e8b<\/h2><\/div>

\u96c5\u9ad8\u91cd\u65b0\u8bbe\u8ba1\u4e86\u5176\u5fe0\u8bda\u8ba1\u5212 \u201cALL\u201d\u3001, \u96c6\u56e2<\/a> \u8be5\u9152\u5e97\u96c6\u56e2\u6709\u4e24\u4e2a\u76ee\u6807\uff1a\u62db\u52df\u5c3d\u53ef\u80fd\u591a\u7684\u65b0\u4f1a\u5458\uff0c\u5e76\u901a\u8fc7\u9884\u8ba2\u548c\u5fe0\u8bda\u5ea6\u8d26\u6237\u7ba1\u7406\u529f\u80fd\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5176\u4e13\u7528\u5e94\u7528\u7a0b\u5e8f\u3002\u8fd9\u610f\u5473\u7740\u8be5\u9152\u5e97\u96c6\u56e2\u5c06\u9762\u5411 audience \u7684\u7cbe\u901a\u6280\u672f\u7684\u65c5\u884c\u8005\u3002.<\/p>\n<\/div>

\u89e3\u51b3\u65b9\u6848<\/h2><\/div>\"Image\"

\u4e3a\u4e86\u5b9e\u73b0\u76ee\u6807\uff0c\u96c5\u9ad8\u96c6\u56e2\u521b\u5efa\u4e86\u4e24\u79cd\u5f62\u5f0f\u7684\u65b0\u5185\u5bb9--\u4e00\u79cd\u662f\u89c6\u9891\uff0c\u4e00\u79cd\u662f\u9759\u6001\u5185\u5bb9\uff0c\u5e76\u901a\u8fc7\u4e09\u79cd\u65b9\u5f0f\u5728 Snapchat \u4e0a\u4f7f\u7528\uff1a\u6545\u4e8b\u5e7f\u544a\u201c\uff0c\u5728 \u201d\u53d1\u73b0 \u201c\u4e2d\u63a8\u9001\uff1b\u201dSnap Ads \u5e94\u7528\u5b89\u88c5\u201c\uff0c\u4ea7\u751f\u76f4\u63a5\u4e0b\u8f7d\uff1b\u4ee5\u53ca \u201dSnap Ads \u6df1\u5ea6\u94fe\u63a5\u201c\uff0c\u9f13\u52b1\u5df2\u7ecf\u62e5\u6709\u8be5\u5e94\u7528\u7684\u7528\u6237\u91cd\u65b0\u6253\u5f00\uff0c\u8fdb\u5165\u7279\u5b9a\u9875\u9762\u3002\u9ad8\u79d1\u6280\u793e\u4ea4\u7f51\u7edc\u548c\u8be5\u5e94\u7528\u7684\u5730\u7406\u5b9a\u4f4d\u529f\u80fd\u4f7f\u5176\u80fd\u591f\u9501\u5b9a audience \u7684\u610f\u5411\u7528\u6237--\u201d\u56fd\u9645\u65c5\u884c\u8005\"\u3002\u7136\u540e\u5c06\u7ed3\u679c\u4e0e\u96c5\u9ad8\u4f20\u7edf\u5e73\u53f0\u4e0a\u63a8\u51fa\u7684\u7c7b\u4f3c\u6d3b\u52a8\u8fdb\u884c\u4e86\u6bd4\u8f83\u3002.<\/p>\n<\/div>

\u7ed3\u679c<\/h2><\/div>

\u96c5\u9ad8\u5728 Snapchat \u4e0a\u91c7\u7528\u4e86\u8fd9\u79cd\u4e09\u7ba1\u9f50\u4e0b\u7684\u6218\u7565\uff0c\u901a\u8fc7\u589e\u52a0\u5e94\u7528\u7a0b\u5e8f\u7684\u4e0b\u8f7d\u91cf\u548c\u73b0\u6709\u7528\u6237\u7684\u8bbf\u95ee\u9891\u7387\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4e86\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002. \"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) Snapchat<\/a> \u65b0\u7528\u6237\u7684\u9884\u8ba2\u91cf\u548c ROAS \u5206\u522b\u662f\u96c5\u9ad8\u6d3b\u52a8\u7684 2.6 \u500d\u548c 4.5 \u500d<\/strong> \u540c\u65f6\u5728\u53e6\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u8fd0\u884c\u3002\u73b0\u6709\u7528\u6237\u7684\u6548\u679c\u66f4\u52a0\u663e\u8457\uff1a\u9884\u8ba2\u91cf\u63d0\u9ad8\u4e86 4 \u500d\uff0cROAS \u63d0\u9ad8\u4e86 5 \u500d\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"

\u96c5\u9ad8\u96c6\u56e2\u5728\u91cd\u65b0\u8bbe\u8ba1\u5176\u5fe0\u8bda\u5ea6\u8ba1\u5212\u201cALL\u201d\u65f6\uff0c\u8bbe\u5b9a\u4e86\u4e24\u4e2a\u76ee\u6807\uff1a\u5c3d\u53ef\u80fd\u591a\u5730\u62db\u52df\u65b0\u4f1a\u5458\uff0c\u4ee5\u53ca\u2026\u2026<\/p>","protected":false},"featured_media":509497,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[106,2832],"class_list":["post-68107","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-tourism","category-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/68107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/509497"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=68107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}