{"id":68371,"date":"2022-06-07T14:50:41","date_gmt":"2022-06-07T13:50:41","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=68371"},"modified":"2024-09-20T17:39:25","modified_gmt":"2024-09-20T16:39:25","slug":"petit-bateau-meta-an-in-store-clothing-collection-program-to-meet-the-circular-economy-challenge","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/zh\/cases\/petit-bateau-meta-an-in-store-clothing-collection-program-to-meet-the-circular-economy-challenge\/","title":{"rendered":" PETIT BATEAU x META <\/span>\u5e94\u5bf9\u5faa\u73af\u7ecf\u6d4e\u6311\u6218\u7684\u5e97\u5185\u670d\u88c5\u6536\u96c6\u8ba1\u5212"},"content":{"rendered":"

\u5c0f\u5e06\u8239<\/a> \u662f\u4e16\u754c\u77e5\u540d\u7684\u6cd5\u56fd\u7ae5\u88c5\u54c1\u724c\uff0c\u5176\u6807\u5fd7\u6027\u4ea7\u54c1\u5728\u4f17\u591a\u5b9e\u4f53\u5e97\u548c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e0a\u9500\u552e\u3002\u7531\u4e8e\u91c7\u7528\u4e86\u4e0d\u65ad\u6539\u8fdb\u7684\u65b9\u6cd5\uff0c\u8be5\u54c1\u724c\u7684\u6570\u5b57\u8db3\u8ff9\u5341\u5206\u5f3a\u5927\u3002\u4f5c\u4e3a\u4e00\u4e2a\u59cb\u7ec8\u8d70\u5728\u96f6\u552e\u521b\u65b0\u524d\u6cbf\u7684\u54c1\u724c\uff0cPetit Bateau \u6b63\u5728\u8fce\u63a5\u5faa\u73af\u7ecf\u6d4e\u7684\u6311\u6218\uff0c\u4e8e 2022 \u5e74\u63a8\u51fa\u540d\u4e3a \u201cPetit Bateau \"\u7684\u65b0\u4ea7\u54c1\u3002\u201c\u6539\u53d8\u660e\u5929<\/a>\u201d\uff08\u6587\u5b57\u6e38\u620f\uff0c\u610f\u4e3a \u201c\u6539\u53d8\u660e\u5929 \u201d\u548c \u201c\u8f6c\u624b\u201d\uff09\u3002.<\/p>\n

\u8fd9\u9879\u6d3b\u52a8\u65e8\u5728\u8ba9 Petit Bateau \u7684\u4ea7\u54c1\u7115\u53d1\u7b2c\u4e8c\u6625\uff0c\u56e0\u4e3a\u5b69\u5b50\u4eec\u7684\u6210\u957f\u901f\u5ea6\u975e\u5e38\u5feb\uff0c\u8fd9\u4e9b\u7ed3\u5b9e\u7684\u8863\u670d\u901a\u5e38\u53ea\u7a7f\u51e0\u4e2a\u6708\u3002\u8be5\u54c1\u724c\u9080\u8bf7\u987e\u5ba2\u5c06\u5b69\u5b50\u4eec\u7a7f\u8fc7\u7684\u8863\u670d\u9000\u8fd8\u7ed9\u5546\u5e97\uff0c\u4f5c\u4e3a\u4ea4\u6362\uff0c\u4ed6\u4eec\u5c06\u83b7\u5f97\u8d2d\u7269\u5238\u3002.<\/p>\n

2022 \u5e74 10 \u6708\uff0cPetit Bateau \u548c Artefact<\/a> \u8d62\u5f97\u4e86 Cas d'Or Digilocales<\/a> \u8fd9\u4e00\u5730\u7406\u5b9a\u4f4d\u6fc0\u6d3b\u6d3b\u52a8\u3002.<\/p>\n<\/div>

\u7531 Meta \u7684 \u2018\u9a71\u52a8\u5668\u5230\u5546\u5e97 \"\u529f\u80fd\u652f\u6301\u7684\u5e7f\u544a\u6d3b\u52a8<\/h2><\/div>

\u4e3a\u4e86\u6269\u5927\u8be5\u8ba1\u5212\u5e76\u8ba9\u5ba2\u6237\u53c2\u4e0e\u5230\u8fd9\u4e00\u5faa\u73af\u5021\u8bae\u4e2d\uff0cPetit Bateau \u5411 Artefact \u6c42\u52a9\u3002data-driven \u6570\u5b57\u670d\u52a1\u54a8\u8be2\u516c\u53f8\u63d0\u51fa\u4e86\u4e00\u5957\u7cfb\u7edf\uff0c\u5229\u7528 Meta \u7684 \"\u9a71\u52a8\u5668\u5230\u5546\u5e97 \"\u6218\u7565\u4ee5\u53ca\u5ba2\u6237\u5728\u6cd5\u56fd\u7684\u5546\u5e97\u7f51\u7edc\u5bc6\u5ea6\uff0c\u5b9e\u73b0\u4e86\u8fd9\u4e24\u4e2a\u76ee\u6807\u3002.<\/p>\n<\/div>

\n
\u201c\u5bf9\u4e8e Petit Bateau \u6765\u8bf4\uff0c\u8fd9\u9879\u4e8c\u624b\u8863\u7269\u56de\u6536\u8ba1\u5212\u4e0d\u4ec5\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e2a\u52a0\u5f3a\u53ef\u6301\u7eed\u53d1\u5c55\u7406\u5ff5\u3001\u63d0\u9ad8\u987e\u5ba2\u73af\u4fdd\u610f\u8bc6\u7684\u673a\u4f1a\uff0c\u540c\u65f6\u4e5f\u52a0\u5f3a\u4e86\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u8054\u7cfb\u3002\u6211\u4eec\u9009\u62e9\u53ea\u5141\u8bb8\u6211\u4eec\u7684\u5fe0\u8bda\u8ba1\u5212 \u2019La Grande Tribu \u201c\u7684\u4f1a\u5458\u9000\u8fd8\u8863\u7269\uff0c\u800c\u4e8c\u624b\u8863\u7269\u7684\u8d2d\u4e70\u5219\u5411\u6240\u6709\u4eba\u5f00\u653e\u3002\u8fd9\u4e00\u6218\u7565\u65e8\u5728\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u987e\u5ba2\u7684\u53c2\u4e0e\u5ea6\uff0c\u52a0\u5f3a\u54c1\u724c\u4e0e\u793e\u533a\u4e4b\u95f4\u7684\u8054\u7cfb\u201d\u3002\u201d<\/div>\n
H\u00e9l\u00e8ne Trussart\uff0c\u6b27\u6d32\u91c7\u8d2d\u7ecf\u7406\uff0cPetit Bateau<\/div>\n<\/blockquote>\n<\/div>

\u901a\u8fc7\u5730\u7406\u5b9a\u4f4d\u548c\u5ba2\u6237 database \u7ec4\u5408 targeting<\/h2><\/div>

Petit Bateau \u5728\u5168\u56fd\u8303\u56f4\u5185\u90e8\u7f72\u8be5\u9879\u76ee\u4e4b\u524d\uff0c\u5148\u5bf9\u90e8\u5206\u95e8\u5e97\u8fdb\u884c\u4e86\u6d4b\u8bd5\u3002Artefact \u4e0e\u54c1\u724c\u5408\u4f5c\uff0c\u5206\u4e09\u4e2a\u9636\u6bb5\u5f00\u53d1\u4e86\u6d4b\u8bd5\u9879\u76ee\uff1a<\/p>\n<\/div>

  • <\/i><\/span>
    \n

    \u786e\u5b9a\u5173\u952e\u4fe1\u606f\uff1a\u901a\u8fc7\u5c06 Meta Custom Audiences \u4e0e\u6765\u81ea\u5546\u5e97\u7684\u539f\u59cb data \u4fe1\u606f\u4ee5\u53ca\u6765\u81ea Petit Bateau \u5fe0\u8bda\u5ea6\u8ba1\u5212\uff08La Grande Tribu\uff09\u7684 CRM data \u4fe1\u606f\u76f8\u7ed3\u5408\uff0c\u5e7f\u544a\u5f62\u5f0f\uff08\u65cb\u8f6c\u6728\u9a6c\uff09\u52a8\u6001\u663e\u793a\u5546\u5e97\u4fe1\u606f\uff08\u5730\u5740\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u884c\u7a0b\uff09\u3002\u4e3a\u4e86\u66f4\u6e05\u695a\u5730\u8bf4\u660e\u64cd\u4f5c\u7684\u6027\u8d28\uff0c\u4fe1\u606f\u90e8\u5206\u590d\u5236\u4e86\u767b\u9646\u9875\u9762\u7684\u4fe1\u606f\u3002.<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u9996\u5148\u7ed8\u5236\u76ee\u6807\u5e97\u94fa\u7684\u5730\u56fe\uff1a\u54c1\u724c\u548c Artefact \u56e2\u961f\u6839\u636e\u5e97\u94fa\u7684\u5730\u7406\u4f4d\u7f6e\u548c\u4e8b\u540e\u4f20\u64ad\u884c\u52a8\u6210\u679c\u7684\u80fd\u529b\u6765\u9009\u62e9\u5e97\u94fa\u3002\u6839\u636e\u5176\u8986\u76d6\u533a\u57df\u7684\u4eba\u53e3\u5bc6\u5ea6\uff0c\u786e\u5b9a\u4e86\u4e0d\u540c\u7684\u534a\u5f84\u3002.<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u5efa\u7acb\u5168\u56fd\u90e8\u7f72\u6240\u9700\u7684\u9884\u7b97\u6a21\u578b\uff1a\u6839\u636e\u6bcf\u4e2a\u76ee\u6807\u5730\u533a\u7684\u4eba\u53e3\u548c\u5bc6\u5ea6\u4f30\u7b97 audience \u8d44\u91d1\u6c60\u7684\u89c4\u6a21\u3002\u7531\u4e8e Meta \u4e0a\u6ca1\u6709\u539f\u751f\u7684\u9a71\u52a8\u5668\u5230\u5546\u5e97\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0cArtefact \u5f00\u53d1\u4e86\u4e00\u4e2a\u7279\u5b9a\u6d41\u7a0b\uff0c\u4ee5\u4fbf\u4ece\u5546\u5e97\u83b7\u5f97\u7ed3\u679c\u5e76\u8861\u91cf\u6d3b\u52a8\u7684\u5f71\u54cd\u3002.<\/p>\n<\/div><\/li><\/ul>

    \n
    \u201cArtefact \u7684\u65b9\u6cd5\u5305\u62ec\u7ec4\u5efa\u4e00\u4e2a\u591a\u5b66\u79d1\u56e2\u961f\uff0c\u5728 Meta \u4e0a\u5efa\u7acb\u89e3\u51b3\u65b9\u6848\u7684\u6280\u672f\u524d\u63d0\uff0c\u5e76\u4e0e Petit Bateau \u7684\u4e1a\u52a1\u56e2\u961f\u5bc6\u5207\u5408\u4f5c\uff0c\u4e3a\u9996\u6b21\u6d3b\u52a8\u9009\u62e9\u6d4b\u8bd5\u5546\u5e97\u5e76\u8861\u91cf\u7ed3\u679c\u3002\u6211\u4eec\u8fd8\u62e5\u6709\u6269\u5927\u4f7f\u7528\u6848\u4f8b\u7684\u6280\u672f\u80fd\u529b\u548c\u8d44\u6e90\u3002\u8fd9\u662f\u6211\u4eec\u957f\u671f\u5408\u4f5c\u7684\u5173\u952e\u6240\u5728\u3002\u201d<\/div>\n
    Vincent Laquerri\u00e8re\uff0c\u6570\u5b57\u8425\u9500\u5ba2\u6237\u603b\u76d1 - Artefact \u6cd5\u56fd<\/div>\n<\/blockquote>\n<\/div>

    \u6d4b\u8bd5\u7ed3\u679c\u5f88\u597d\uff1a\u76ee\u6807\u7fa4\u4f53\u4e2d\u7684 100% \u4eba\u63a5\u53d7\u4e86\u6d4b\u8bd5<\/h2><\/div>

    La Grande Tribu \u7684\u6240\u6709\u6210\u5458\u90fd\u80fd\u770b\u5230\u8fd9\u6b21\u6d3b\u52a8\u3002\u4ece\u65cb\u8f6c\u6728\u9a6c\u5230\u901a\u5f80\u6700\u8fd1\u5546\u5e97\u7684\u8def\u7ebf\u56fe\u7684\u70b9\u51fb\u6b21\u6570\u4e5f\u8bc1\u660e\u4e86\u8fd9\u4e00\u6d3b\u52a8\u5bf9\u76ee\u6807 audiences \u7684\u76f8\u5173\u6027\u548c\u5438\u5f15\u529b\u3002.<\/p>\n

    \u8fd9\u4e00\u79ef\u6781\u7684\u6d4b\u8bd5\u4f7f\u8be5\u54c1\u724c\u5f97\u4ee5\u5728 2022 \u5e74\u6700\u540e\u4e00\u4e2a\u5b63\u5ea6\u5f00\u59cb\u5728\u5168\u6cd5\u56fd\u90e8\u7f72\u8be5\u8ba1\u5212\u3002\u4e3a\u4e86\u6536\u96c6\u66f4\u591a\u6709\u5173 Petit Bateau \u5ba2\u6237\u5168\u6e20\u9053\u9500\u552e\u8def\u5f84\u7684\u4fe1\u606f\uff0c\u6b63\u5728\u8fdb\u884c\u4e00\u9879\u53ef\u884c\u6027\u7814\u7a76\uff0c\u4ee5\u5b9e\u65bd\u5b8c\u5168\u7b26\u5408 GDPR \u7684\u5b9e\u65f6\u6d4b\u91cf\u3002.<\/p>\n<\/div>

    \n
    \u201c\u6d4b\u8bd5\u533a\u7684\u7ed3\u679c\u662f\u5efa\u7acb\u5168\u7403\u6218\u7565\u548c\u51c6\u5907\u5728\u5168\u6cd5\u56fd\u5b9e\u73b0\u4ea7\u4e1a\u5316\u7684\u7edd\u4f73\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u6211\u4eec\u8fd8\u5728\u5bfb\u6c42\u5b9e\u65bd\u4e00\u79cd\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u8ddf\u8e2a\u4ece\u5e7f\u544a\u5370\u5237\u5230\u670d\u88c5\u6536\u96c6\u7684\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\uff0c\u4ee5\u786e\u4fdd\u63d0\u4f9b\u5b8c\u6574\u3001\u6301\u7eed\u7684\u670d\u52a1\u3002\u4ece\u4e2d\u671f\u6765\u770b\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u5728 Petit Bateau \u6240\u5728\u7684\u6240\u6709\u56fd\u5bb6\u5f00\u5c55\u4e8c\u624b\u9500\u552e\u4e1a\u52a1\u3002\u201d<\/div>\n
    H\u00e9l\u00e8ne Trussart\uff0cPetit Bateau \u6b27\u6d32\u6536\u8d2d\u90e8\u4e3b\u7ba1<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"

    \u5ba2\u6237\u6848\u4f8b | Petit Bateau x META | \u5e94\u5bf9\u5faa\u73af\u7ecf\u6d4e\u6311\u6218\u7684\u5e97\u5185\u670d\u88c5\u6536\u96c6\u8ba1\u5212<\/p>","protected":false},"featured_media":68376,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[91],"class_list":["post-68371","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases\/68371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68376"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/categories?post=68371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}